Thryv Holdings, Inc. (Thry): Ansoff Matrix Analysis [Jan-2025 Mis à jour]

Dans le paysage numérique en évolution rapide, Thryv Holdings, Inc. apparaît comme une puissance stratégique, tracant méticuleusement un cours à travers le terrain complexe des solutions de technologie commerciale petite et moyenne. En tirant parti de la matrice Ansoff, la société dévoile une feuille de route dynamique qui promet non seulement une croissance progressive, mais une approche transformatrice des services de marketing numérique et de gestion d'entreprise. De pénétrer les marchés existants à l'exploration hardiment des territoires inexplorés, la vision stratégique de Thryv représente un récit convaincant de l'innovation, de l'adaptabilité et de la poursuite implacable de l'excellence technologique.

Thryv Holdings, Inc. (Thry) - Matrice Ansoff: pénétration du marché

Développez les services de marketing numérique aux clients SMB existants

Thryv Holdings a déclaré 304,4 millions de dollars de revenus totaux pour le quatrième trimestre 2022. Les services de marketing numérique représentaient 38,7% des revenus totaux, soit 117,8 millions de dollars.

Augmenter la vente croisée du SaaS et des solutions de marketing

Thryv dessert 44 300 clients actifs de petites et moyennes entreprises au quatrième trimestre 2022.

• Revenu moyen par client: 8 700 $ par an
• Taux d'adoption de la solution SaaS: 62,4%
• Solution de marketing Taux de vente croisée: 47,3%

Améliorer la fidélisation de la clientèle

Le taux de rétention de la clientèle pour Thryv était de 84,6% en 2022.

Mettre en œuvre des stratégies ciblées

Les efforts de vente d'habitude de Thryv ont généré 22,3 millions de dollars de revenus supplémentaires en 2022.

Optimiser les modèles de tarification

Prix ​​d'abonnement mensuel moyen: 329 $ par client commercial.

Thryv Holdings, Inc. (Thry) - Matrice Ansoff: développement du marché

Développez la couverture géographique dans les zones métropolitaines inexploitées

Depuis le quatrième trimestre 2022, Thryv Holdings dessert environ 57 000 petites et moyennes entreprises dans 35 États. L'entreprise a identifié 87 zones métropolitaines susceptibles d'expansion du marché.

Cibler des verticales spécifiques de l'industrie pas actuellement entièrement servies

Thryv a identifié 6 verticaux clés de l'industrie avec un potentiel d'expansion du marché important:

• Services de santé: 18% d'opportunité de pénétration du marché
• Services professionnels: 22% d'opportunité de pénétration du marché
• Services à domicile: 35% d'opportunité de pénétration du marché
• Services juridiques: 15% d'opportunité de pénétration du marché
• Services financiers: 12% d'opportunité de pénétration du marché
• Services technologiques: 20% d'opportunité de pénétration du marché

Développer des stratégies de marketing localisées pour les écosystèmes commerciaux régionaux

Attribution du budget marketing pour les stratégies régionales: 4,2 millions de dollars en 2023, ce qui représente une augmentation de 12% par rapport à 2022.

Explorez les partenariats avec les associations commerciales locales et les chambres de commerce

Métriques de partenariat actuels:

• Partenariats actifs: 42 Chambres de commerce locales
• Total Business Network Reach: 8 300 petites entreprises
• Investissement de partenariat: 1,1 million de dollars en 2023

Adapter les offres de produits pour répondre aux besoins commerciaux régionaux uniques

Investissement de personnalisation des produits: 3,5 millions de dollars en 2023 pour les adaptations régionales de produits.

Thryv Holdings, Inc. (Thry) - Matrice Ansoff: développement de produits

Développer des outils de marketing et de gestion d'entreprise alimentés par l'IA

Thryv Holdings a investi 12,3 millions de dollars dans la recherche et le développement de l'IA en 2022. La société a déployé 47 nouvelles fonctionnalités axées sur l'IA sur ses plateformes de marketing numérique au cours de l'exercice.

Créer des suites de solutions de marketing numérique plus intégrées

Thryv a élargi sa suite de marketing numérique avec 23 nouveaux outils intégrés en 2022, augmentant la connectivité de la plate-forme de 38%.

• L'intégration de l'automatisation du marketing a augmenté de 42%
• L'interconnectivité de la plate-forme CRM s'est améliorée de 35%
• Synchronisation des données multiplateformes améliorée de 29%

Améliorer les plates-formes SaaS existantes avec des capacités d'analyse avancées

L'investissement d'amélioration de l'analyse a atteint 8,9 millions de dollars en 2022, ce qui a entraîné 62 nouvelles fonctionnalités d'analyse prédictive.

Introduire des solutions logicielles spécialisées pour des niches d'industrie spécifiques

Thryv a lancé 14 solutions logicielles spécifiques à l'industrie en 2022, ciblant les secteurs des soins de santé, de la vente au détail et des services professionnels.

• Solutions de logiciels de santé: 5 nouveaux produits
• Plateformes de gestion de la vente au détail: 4 nouvelles solutions
• Outils de services professionnels: 5 applications spécialisées

Investissez dans les technologies d'apprentissage automatique pour améliorer les informations et l'automatisation des clients

L'investissement en technologie d'apprentissage automatique a totalisé 7,5 millions de dollars en 2022, avec 39 nouveaux algorithmes d'apprentissage automatique développés.

Thryv Holdings, Inc. (Thry) - Matrice Ansoff: diversification

Explorer les acquisitions potentielles sur les marchés de services technologiques adjacents

Thryv Holdings, Inc. a déclaré un chiffre d'affaires total de 1,22 milliard de dollars pour l'exercice 2022. La société a acquis Southstar Capital pour 30,5 millions de dollars en espèces en mars 2022 pour étendre son portefeuille de services technologiques.

Développer des services de conseil complétant les solutions logicielles existantes

Les solutions logicielles actuelles de Thryv génèrent environ 350 millions de dollars de revenus récurrents annuels.

• Conseil de transformation numérique
• Services de conseil en technologie marketing
• Ateliers de stratégie numérique des petites entreprises

Créer des partenariats stratégiques avec les fournisseurs de technologies financières (FinTech)

Les équivalents en espèces et en espèces de Thryv étaient de 86,4 millions de dollars au 31 décembre 2022.

Enquêter sur les opportunités sur les marchés émergents avec les besoins de transformation numérique

Thryv dessert environ 40 000 petites et moyennes entreprises à travers les États-Unis.

• Marché des PMB latino-américains
• Expansion numérique d'Asie du Sud-Est
• Secteur des technologies canadiennes des petites entreprises

Se développer dans les solutions logicielles au niveau de l'entreprise au-delà

La capitalisation boursière actuelle de Thryv est d'environ 600 millions de dollars au T1 2023.

Thryv Holdings, Inc. (THRY) - Ansoff Matrix: Market Penetration

Market Penetration for Thryv Holdings, Inc. (THRY) centers on extracting more value from the existing base of 103 thousand SaaS clients as of the end of the third quarter of 2025. This is a core focus, as CEO Joe Walsh noted the potential to grow revenue from the current run rate of a little less than $500 million to $800 or $900 million just by growing the ARPU in the base. The current SaaS Monthly ARPU (Average Revenue Per Unit) for the third quarter of 2025 stands at $365, which already represents a 19% year-over-year expansion. The action here is to push this figure higher through upselling additional modules and services to these established accounts.

Driving adoption of the new AI-Powered Website Builder is a key component of this ARPU expansion strategy. While specific adoption rates for the Website Builder aren't public, the broader context shows small businesses are rapidly embracing AI; a July 2025 Thryv survey indicated that 55% of small businesses were using AI, a 41% surge from 2024. The AI Website Builder is positioned to help businesses get found fast, generating full, SEO-ready sites in minutes.

Intensifying cross-selling efforts directly impacts the Seasoned NRR (Net Revenue Retention). The goal is to push the NRR above the 103% figure achieved in the second quarter of 2025. To be fair, the Seasoned NRR as of September 30, 2025, was 94%, reflecting noise from the transition away from legacy Marketing Services clients. Evidence of successful multi-product adoption exists: in Q2 2025, the number of customers with two or more products grew by over 30% year-over-year, reaching 17,000 customers out of the then 92,000 SaaS subscribers (excluding Keap). By Q3 2025, 20% of users were noted as adopting multiple SaaS products.

Targeting specific verticals, like home services, is showing early traction. The company is focusing on moving upmarket, aiming for an average customer spend of $8,000 annually, up from a previous level of $4,000. The 'Thryv for HVAC' offering is an example of this verticalization, which management reported has already led to an uptick in HVAC sales. For one pilot customer in the HVAC vertical, this tailored software resulted in a 10% increase in jobs booked and a 25% increase in total revenue.

The final penetration lever involves aggressive bundling to convert remaining Marketing Services clients to the higher-margin SaaS platform. This strategy is a continuation of a deliberate transition, with the company planning to exit Marketing Services by 2028. During the twelve months ending June 30, 2025, Thryv Holdings converted approximately 29,000 clients with digital Marketing Services products to the Thryv Platform who were not already SaaS clients, which increased SaaS revenue by $17.9 million for the six months ended June 30, 2025. An additional 12,000 clients already on SaaS had Marketing Services products upgraded, adding $13.4 million to SaaS revenue over the same six-month period.

Here's a look at the key metrics driving this penetration strategy:

• SaaS Monthly ARPU (Q3 2025): $365
• SaaS Clients (Q3 2025): 103 thousand
• SaaS Clients YoY Growth (Q3 2025): 7%
• Seasoned NRR (Q2 2025 Target): 103%
• Seasoned NRR (Q3 2025 Actual): 94%
• Multi-Product Customers (Q2 2025): 17,000 (up 30% YoY)
• SaaS Adjusted Gross Margin (Q3 2025): 71.1% (GAAP) or 73.0% (Adjusted)

The results from the vertical push in HVAC demonstrate the potential for higher revenue per customer:

The conversion of Marketing Services products to the SaaS platform is a direct form of market penetration, effectively moving existing customers to a higher-value, higher-margin offering. The revenue impact from these conversions in the first six months of 2025 was substantial:

Overall, the near-term focus is clearly on extracting greater lifetime value from the 103 thousand SaaS clients by pushing the $365 ARPU higher and improving the 94% Seasoned NRR back toward the 103% level seen in Q2 2025. Finance: draft the projected ARPU uplift required to hit the CEO's $800 million revenue target by Friday.

Thryv Holdings, Inc. (THRY) - Ansoff Matrix: Market Development

You're looking at Market Development for Thryv Holdings, Inc. (THRY) as a path to scale beyond the core US base, building on the 103,000 SaaS subscribers they reported as of the end of the third quarter of 2025.

Initiate a focused international launch of the Thryv platform in one new major English-speaking market. Thryv Holdings, Inc. already operates in Australia, New Zealand, and Canada, in addition to the United States and Europe. The company completed the acquisition of Yellow in New Zealand on April 3, 2023. As of June 30, 2025, Thryv Holdings, Inc. served approximately 261,000 SMB clients globally.

Leverage the Keap partner ecosystem to expand the SaaS footprint into new global regions. The Keap acquisition, which closed in the fall of 2024, added 13,000 SaaS subscribers to the base by Q3 2025. The partner ecosystem is a key focus, with the Grow Conference in April 2025 designed to strengthen these relationships. The SaaS segment revenue for Q3 2025 was $115.9 million, representing a 33% increase year-over-year.

Target the estimated 10 million global serviceable addressable businesses outside the current core US market. Thryv Holdings, Inc. management previously projected a global SAM based on mature or English-speaking markets translating to approximately 5 million businesses. The US SAM is estimated at 10M Businesses with an Annual Spend potential of $40B. The total global client base as of Q2 2025 was 261,000 SMB clients.

Create a dedicated sales channel to acquire SMBs in new non-service-based verticals like retail or e-commerce. Management has cited a focus on vertical market expansion, specifically mentioning home services and HVAC, where they saw an uptick in sales from new offerings. The company is focused on its 'market, sell, and grow' strategy. The SaaS Average Revenue Per Unit (ARPU) overall reached $365 in Q3 2025.

Partner with major US financial institutions to offer the Thryv platform to their small business clients. The company is focused on increasing multiproduct adoption, with 17,000 clients using two or more SaaS products, representing 20% of the base in Q3 2025. ThryvPay total payment volume was $89 million in Q3 2025, a 9% increase year-over-year. This indicates a focus on embedded financial tools, which would naturally align with financial institution partnerships. The full-year 2025 SaaS revenue guidance is $460 million to $463 million.

Here are some key operational metrics supporting this market expansion focus:

• SaaS revenue for the six months ended June 30, 2025: $226.1 million.
• SaaS Adjusted Gross Margin for Q3 2025: 73.0%.
• Total company billings for Q3 2025: $184.2 million, down 4% year-over-year.
• Net debt as of Q3 2025 end: $265 million, with a leverage ratio of 1.9x.

To map the current client base against the US SAM potential, consider this breakdown:

The acceleration of AI integration is defintely a tailwind for new market adoption. The company is rolling out AI throughout the software to make it easier for small business people. The focus on existing customer spend is also a key part of the strategy, evidenced by the SaaS monthly ARPU expanding 19% year-over-year to $365 in Q3 2025.

The following table summarizes the SaaS segment's financial scale as of Q3 2025:

Finance: draft 13-week cash view by Friday.

Thryv Holdings, Inc. (THRY) - Ansoff Matrix: Product Development

You're looking at product development as the engine to capture more of the small and medium-sized business (SMB) operational budget, which is a smart move given the shift to a software-first model. The focus here is on deepening the value proposition within the existing customer base, which is why the Seasoned Net Revenue Retention was 94% as of September 30, 2025, though it was 103% for the first quarter of 2025.

The integration of new, high-utility features is central to driving the SaaS monthly Average Revenue per Unit (ARPU), which reached $365 for the third quarter of 2025, up 19% year-over-year. This expansion relies on rolling out new centers and deepening feature adoption.

The development roadmap emphasizes operational tools to capture budgets outside of just marketing:

• Integrate the new Workforce Center feature to capture more of the SMB operational budget.
• Develop advanced AI-driven tools, like predictive lead scoring, for the Marketing Center.
• Expand ThryvPay capabilities beyond payments into full-scale SMB lending or working capital solutions.
• Build out vertical-specific automations beyond HVAC to serve five new high-value industries.
• Enhance the Keap integration to streamline lead management and drive repeat business for clients.

The launch of the Workforce Center payroll tool in 2025 is a direct play for the operational budget, aiming to upsell existing clients and reduce churn. To support this, the company is heavily investing in AI; a May 2025 survey showed 55% of SMBs were using AI, with top applications including data analysis (62%) and content generation (55%). This AI push is being integrated across the software, with a new Chief Technology Officer focused on this area.

For ThryvPay, the growth in payment volume shows the platform's increasing utility for client transactions. The total payment volume was $89 million in the third quarter of 2025, a 9% increase year-over-year. While the search results confirm the payment volume growth, the specific move into full-scale SMB lending or working capital solutions is a strategic direction that would follow this established payment foundation.

Vertical specialization is also a key product development area. The launch of Thryv for HVAC is confirmed, showing the execution of building vertical-specific software solutions. This strategy supports the goal of expanding to five new high-value industries.

The Keap integration remains vital for lead management and repeat business. Keap contributed $16.8 million to SaaS revenue in the third quarter of 2025. At the end of Q3 2025, the total SaaS client base was 103 thousand, with 90 thousand of those being Thryv SaaS clients excluding Keap.

Here's a quick look at the key metrics underpinning the product development strategy as of the third quarter of 2025:

The overall SaaS business is the priority, with SaaS revenue reaching $115.9 million in Q3 2025, making up a significant portion of the consolidated total revenue of $201.6 million. This focus on high-margin software is where product enhancements like the Workforce Center and AI tools are expected to drive ARPU expansion.

Thryv Holdings, Inc. (THRY) - Ansoff Matrix: Diversification

You're looking at Thryv Holdings, Inc. (THRY) moving beyond its core focus on small and medium-sized businesses (SMBs) with $\text{2-99}$ employees to capture a larger share of the estimated $\text{10 million}$ businesses in its global serviceable addressable market (SAM), which has a $\text{40 billion USD}$ annual spend potential. This is about expanding the revenue base beyond the current $\text{779.99 million USD}$ TTM revenue as of Q3 2025.

Launch a new Mid-Market SaaS tier for businesses with 100-500 employees, a new customer segment.

This targets the next tier up from the current SMB base. The existing SaaS Monthly Average Revenue per Unit (ARPU) was $\text{365 USD}$ in Q3 2025. A Mid-Market tier would command a significantly higher ARPU, perhaps aiming for a minimum of $\text{1,500 USD}$ per month per client, given the increased complexity and user count. The current total SaaS client base was $\text{103 thousand}$ at the end of Q3 2025. Capturing even a small fraction of the remaining SAM in this new segment represents substantial top-line opportunity.

Create a B2B Data & Insights subscription service based on anonymized SMB network data.

Thryv Holdings, Inc. serves approximately $\text{300,000}$ SMB clients globally as of the end of 2024. This provides a rich, anonymized dataset. The existing platform already processes payments, with ThryvPay total payment volume reaching $\text{89 million USD}$ in Q3 2025. A data subscription service would be a pure-margin offering layered on top of existing infrastructure. This is a classic product extension into a high-margin, low-cost-to-serve area.

Here's a look at the current platform scale that underpins this potential data play:

Acquire a complementary, non-SMB software company to enter a new adjacent technology market.

The company has shown a willingness to use M&A to fuel growth, having completed the acquisition of Keap to enhance its SaaS offerings. A strategic acquisition outside the direct SMB automation space-perhaps in vertical-specific field service management or specialized B2B e-commerce tools-would be a true diversification move. The company generated Q3 2025 Operating Cash Flow of $\text{22 million USD}$, providing some internal capacity for smaller, strategic tuck-in acquisitions.

Develop a white-label version of the Thryv platform for large Enterprise partners to sell to their own small business networks.

This leverages the existing, proven platform, which saw its SaaS revenue grow $\text{33.1\%}$ year-over-year in Q3 2025. Enterprise partners, such as large industry associations or national franchisors, could adopt the platform, effectively turning them into a new, high-volume distribution channel. This strategy bypasses direct sales to the $\text{100-500}$ employee segment while using Enterprise sales cycles to onboard many SMBs simultaneously. The goal is to accelerate the transition away from the Marketing Services division, which is slated to terminate by the end of 2028.

Establish a dedicated FinTech division to offer embedded banking services, moving beyond just payment processing.

ThryvPay processed $\text{89 million USD}$ in Q3 2025. Moving into embedded banking-offering services like business checking accounts, lending, or integrated payroll-is the next logical step. This deepens the stickiness of the platform, which already has $\text{17,000}$ customers using two or more paid products.

The potential for deeper financial integration is clear:

• Increase SaaS ARPU from $\text{365 USD}$ to include banking fees.
• Capture a share of the float from client operating accounts.
• Enhance Net Revenue Retention (NRR), which was $\text{94\%}$ as of September 30, 2025.
• Leverage AI capabilities, such as CaptionAI, across new financial workflows.
• Drive the $\text{19\%}$ ARPU growth seen in Q3 2025 even further.

Finance: draft $\text{13}$-week cash view by Friday.