Thryv Holdings, Inc. (Thry): ANSOFF MATRIX ANÁLISE [JAN-2025 Atualizada]

No cenário digital em rápida evolução, a Thryv Holdings, Inc. surge como uma potência estratégica, traçando meticulosamente um curso através do complexo terreno de pequenas e médias soluções de tecnologia de negócios. Ao alavancar a matriz Ansoff, a empresa revela um roteiro dinâmico que promete não apenas crescimento incremental, mas uma abordagem transformadora dos serviços de marketing digital e gerenciamento de negócios. Desde a penetração nos mercados existentes até a exploração de territórios desconhecidos, a visão estratégica de Thryv representa uma narrativa convincente de inovação, adaptabilidade e busca implacável da excelência tecnológica.

Thryv Holdings, Inc. (Thry) - Ansoff Matrix: Penetração de mercado

Expanda os serviços de marketing digital para clientes SMB existentes

A Thryv Holdings registrou US $ 304,4 milhões em receita total para o quarto trimestre de 2022. Os serviços de marketing digital representavam 38,7% da receita total, totalizando US $ 117,8 milhões.

Aumentar a venda cruzada de SaaS e soluções de marketing

A Thryv atende 44.300 clientes ativos pequenos e médios em negócios a partir do quarto trimestre 2022.

• Receita média por cliente: US $ 8.700 anualmente
• Taxa de adoção da solução de SaaS: 62,4%
• Solução de marketing Taxa cruzada: 47,3%

Aprimore a retenção de clientes

A taxa de retenção de clientes para Thryv foi de 84,6% em 2022.

Implementar estratégias de upselling direcionadas

Os esforços de subida da Thryv geraram US $ 22,3 milhões em receita adicional em 2022.

Otimize os modelos de preços

Preço médio de assinatura mensal: US $ 329 por cliente comercial.

Thryv Holdings, Inc. (Thry) - Ansoff Matrix: Desenvolvimento de Mercado

Expanda a cobertura geográfica nas áreas metropolitanas dos EUA inexplorados

A partir do quarto trimestre de 2022, a Thryv Holdings atende a aproximadamente 57.000 empresas pequenas e médias em 35 estados. A empresa identificou 87 áreas metropolitanas com potencial para expansão do mercado.

VERTIMAS DE INDUSTICA ESPECÍFICA COMPRETADAS Atualmente não totalmente servidas

O THRYV identificou 6 principais verticais da indústria com potencial de expansão de mercado significativo:

• Serviços de saúde: 18% de oportunidade de penetração no mercado
• Serviços profissionais: Oportunidade de penetração de 22% no mercado
• Serviços domésticos: 35% de oportunidade de penetração no mercado
• Serviços jurídicos: oportunidade de penetração de 15% no mercado
• Serviços financeiros: 12% de oportunidade de penetração no mercado
• Serviços de tecnologia: oportunidade de penetração de 20% no mercado

Desenvolva estratégias de marketing localizadas para ecossistemas de negócios regionais

Alocação de orçamento de marketing para estratégias regionais: US $ 4,2 milhões em 2023, representando um aumento de 12% em relação a 2022.

Explore parcerias com associações comerciais locais e câmaras de comércio

Métricas atuais de parceria:

• Parcerias ativas: 42 Câmaras de Comércio Locais
• Alcance total da rede de negócios: 8.300 pequenas empresas
• Investimento de parceria: US $ 1,1 milhão em 2023

Adapte as ofertas de produtos para atender às necessidades comerciais regionais exclusivas

Investimento de personalização do produto: US $ 3,5 milhões em 2023 para adaptações regionais de produtos.

Thryv Holdings, Inc. (Thry) - Ansoff Matrix: Desenvolvimento de Produtos

Desenvolva ferramentas de marketing e gerenciamento de negócios movidas a IA

A Thryv Holdings investiu US $ 12,3 milhões em pesquisa e desenvolvimento de IA em 2022. A Companhia implantou 47 novos recursos orientados a IA em suas plataformas de marketing digital durante o ano fiscal.

Crie suítes de solução de marketing digital mais integradas

A Thryv expandiu seu conjunto de marketing digital com 23 novas ferramentas integradas em 2022, aumentando a conectividade da plataforma em 38%.

• A integração de automação de marketing aumentou 42%
• A interconectividade da plataforma de CRM melhorou em 35%
• Sincronização de dados de plataforma cruzada aprimorada em 29%

Aprimore as plataformas SaaS existentes com recursos de análise avançada

O investimento em aprimoramento da análise atingiu US $ 8,9 milhões em 2022, resultando em 62 novos recursos de análise preditiva.

Introduzir soluções de software especializadas para nichos específicos da indústria

A Thryv lançou 14 soluções de software específicas do setor em 2022, direcionando os setores de saúde, varejo e serviços profissionais.

• Soluções de software de saúde: 5 novos produtos
• Plataformas de gerenciamento de varejo: 4 novas soluções
• Ferramentas de serviços profissionais: 5 aplicativos especializados

Invista em tecnologias de aprendizado de máquina para melhorar as idéias e automação dos clientes

O investimento em tecnologia de aprendizado de máquina totalizou US $ 7,5 milhões em 2022, com 39 novos algoritmos de aprendizado de máquina desenvolvidos.

Thryv Holdings, Inc. (Thry) - Ansoff Matrix: Diversificação

Explore as aquisições em potencial em mercados de serviços de tecnologia adjacentes

A Thryv Holdings, Inc. relatou receita total de US $ 1,22 bilhão para o ano fiscal de 2022. A empresa adquiriu a Southstar Capital por US $ 30,5 milhões em dinheiro em março de 2022 para expandir seu portfólio de serviços de tecnologia.

Desenvolva serviços de consultoria complementando soluções de software existentes

As soluções de software atuais da Thryv geram aproximadamente US $ 350 milhões em receita recorrente anual.

• Consultoria de Transformação Digital
• Serviços de consultoria de tecnologia de marketing
• Oficinas de estratégia digital para pequenas empresas

Crie parcerias estratégicas com fornecedores de tecnologia financeira (FinTech)

O dinheiro e os equivalentes de dinheiro da Thryv foram de US $ 86,4 milhões em 31 de dezembro de 2022.

Investigue oportunidades em mercados emergentes com necessidades de transformação digital

A Thryv atende a aproximadamente 40.000 empresas pequenas e médias nos Estados Unidos.

• Mercado de SMB da América Latina
• Expansão digital do sudeste asiático
• Setor de tecnologia de pequenas empresas canadense

Expanda em soluções de software em nível corporativo além do foco atual da SMB

A capitalização de mercado atual da Thryv é de aproximadamente US $ 600 milhões a partir do primeiro trimestre de 2023.

Thryv Holdings, Inc. (THRY) - Ansoff Matrix: Market Penetration

Market Penetration for Thryv Holdings, Inc. (THRY) centers on extracting more value from the existing base of 103 thousand SaaS clients as of the end of the third quarter of 2025. This is a core focus, as CEO Joe Walsh noted the potential to grow revenue from the current run rate of a little less than $500 million to $800 or $900 million just by growing the ARPU in the base. The current SaaS Monthly ARPU (Average Revenue Per Unit) for the third quarter of 2025 stands at $365, which already represents a 19% year-over-year expansion. The action here is to push this figure higher through upselling additional modules and services to these established accounts.

Driving adoption of the new AI-Powered Website Builder is a key component of this ARPU expansion strategy. While specific adoption rates for the Website Builder aren't public, the broader context shows small businesses are rapidly embracing AI; a July 2025 Thryv survey indicated that 55% of small businesses were using AI, a 41% surge from 2024. The AI Website Builder is positioned to help businesses get found fast, generating full, SEO-ready sites in minutes.

Intensifying cross-selling efforts directly impacts the Seasoned NRR (Net Revenue Retention). The goal is to push the NRR above the 103% figure achieved in the second quarter of 2025. To be fair, the Seasoned NRR as of September 30, 2025, was 94%, reflecting noise from the transition away from legacy Marketing Services clients. Evidence of successful multi-product adoption exists: in Q2 2025, the number of customers with two or more products grew by over 30% year-over-year, reaching 17,000 customers out of the then 92,000 SaaS subscribers (excluding Keap). By Q3 2025, 20% of users were noted as adopting multiple SaaS products.

Targeting specific verticals, like home services, is showing early traction. The company is focusing on moving upmarket, aiming for an average customer spend of $8,000 annually, up from a previous level of $4,000. The 'Thryv for HVAC' offering is an example of this verticalization, which management reported has already led to an uptick in HVAC sales. For one pilot customer in the HVAC vertical, this tailored software resulted in a 10% increase in jobs booked and a 25% increase in total revenue.

The final penetration lever involves aggressive bundling to convert remaining Marketing Services clients to the higher-margin SaaS platform. This strategy is a continuation of a deliberate transition, with the company planning to exit Marketing Services by 2028. During the twelve months ending June 30, 2025, Thryv Holdings converted approximately 29,000 clients with digital Marketing Services products to the Thryv Platform who were not already SaaS clients, which increased SaaS revenue by $17.9 million for the six months ended June 30, 2025. An additional 12,000 clients already on SaaS had Marketing Services products upgraded, adding $13.4 million to SaaS revenue over the same six-month period.

Here's a look at the key metrics driving this penetration strategy:

• SaaS Monthly ARPU (Q3 2025): $365
• SaaS Clients (Q3 2025): 103 thousand
• SaaS Clients YoY Growth (Q3 2025): 7%
• Seasoned NRR (Q2 2025 Target): 103%
• Seasoned NRR (Q3 2025 Actual): 94%
• Multi-Product Customers (Q2 2025): 17,000 (up 30% YoY)
• SaaS Adjusted Gross Margin (Q3 2025): 71.1% (GAAP) or 73.0% (Adjusted)

The results from the vertical push in HVAC demonstrate the potential for higher revenue per customer:

The conversion of Marketing Services products to the SaaS platform is a direct form of market penetration, effectively moving existing customers to a higher-value, higher-margin offering. The revenue impact from these conversions in the first six months of 2025 was substantial:

Overall, the near-term focus is clearly on extracting greater lifetime value from the 103 thousand SaaS clients by pushing the $365 ARPU higher and improving the 94% Seasoned NRR back toward the 103% level seen in Q2 2025. Finance: draft the projected ARPU uplift required to hit the CEO's $800 million revenue target by Friday.

Thryv Holdings, Inc. (THRY) - Ansoff Matrix: Market Development

You're looking at Market Development for Thryv Holdings, Inc. (THRY) as a path to scale beyond the core US base, building on the 103,000 SaaS subscribers they reported as of the end of the third quarter of 2025.

Initiate a focused international launch of the Thryv platform in one new major English-speaking market. Thryv Holdings, Inc. already operates in Australia, New Zealand, and Canada, in addition to the United States and Europe. The company completed the acquisition of Yellow in New Zealand on April 3, 2023. As of June 30, 2025, Thryv Holdings, Inc. served approximately 261,000 SMB clients globally.

Leverage the Keap partner ecosystem to expand the SaaS footprint into new global regions. The Keap acquisition, which closed in the fall of 2024, added 13,000 SaaS subscribers to the base by Q3 2025. The partner ecosystem is a key focus, with the Grow Conference in April 2025 designed to strengthen these relationships. The SaaS segment revenue for Q3 2025 was $115.9 million, representing a 33% increase year-over-year.

Target the estimated 10 million global serviceable addressable businesses outside the current core US market. Thryv Holdings, Inc. management previously projected a global SAM based on mature or English-speaking markets translating to approximately 5 million businesses. The US SAM is estimated at 10M Businesses with an Annual Spend potential of $40B. The total global client base as of Q2 2025 was 261,000 SMB clients.

Create a dedicated sales channel to acquire SMBs in new non-service-based verticals like retail or e-commerce. Management has cited a focus on vertical market expansion, specifically mentioning home services and HVAC, where they saw an uptick in sales from new offerings. The company is focused on its 'market, sell, and grow' strategy. The SaaS Average Revenue Per Unit (ARPU) overall reached $365 in Q3 2025.

Partner with major US financial institutions to offer the Thryv platform to their small business clients. The company is focused on increasing multiproduct adoption, with 17,000 clients using two or more SaaS products, representing 20% of the base in Q3 2025. ThryvPay total payment volume was $89 million in Q3 2025, a 9% increase year-over-year. This indicates a focus on embedded financial tools, which would naturally align with financial institution partnerships. The full-year 2025 SaaS revenue guidance is $460 million to $463 million.

Here are some key operational metrics supporting this market expansion focus:

• SaaS revenue for the six months ended June 30, 2025: $226.1 million.
• SaaS Adjusted Gross Margin for Q3 2025: 73.0%.
• Total company billings for Q3 2025: $184.2 million, down 4% year-over-year.
• Net debt as of Q3 2025 end: $265 million, with a leverage ratio of 1.9x.

To map the current client base against the US SAM potential, consider this breakdown:

The acceleration of AI integration is defintely a tailwind for new market adoption. The company is rolling out AI throughout the software to make it easier for small business people. The focus on existing customer spend is also a key part of the strategy, evidenced by the SaaS monthly ARPU expanding 19% year-over-year to $365 in Q3 2025.

The following table summarizes the SaaS segment's financial scale as of Q3 2025:

Finance: draft 13-week cash view by Friday.

Thryv Holdings, Inc. (THRY) - Ansoff Matrix: Product Development

You're looking at product development as the engine to capture more of the small and medium-sized business (SMB) operational budget, which is a smart move given the shift to a software-first model. The focus here is on deepening the value proposition within the existing customer base, which is why the Seasoned Net Revenue Retention was 94% as of September 30, 2025, though it was 103% for the first quarter of 2025.

The integration of new, high-utility features is central to driving the SaaS monthly Average Revenue per Unit (ARPU), which reached $365 for the third quarter of 2025, up 19% year-over-year. This expansion relies on rolling out new centers and deepening feature adoption.

The development roadmap emphasizes operational tools to capture budgets outside of just marketing:

• Integrate the new Workforce Center feature to capture more of the SMB operational budget.
• Develop advanced AI-driven tools, like predictive lead scoring, for the Marketing Center.
• Expand ThryvPay capabilities beyond payments into full-scale SMB lending or working capital solutions.
• Build out vertical-specific automations beyond HVAC to serve five new high-value industries.
• Enhance the Keap integration to streamline lead management and drive repeat business for clients.

The launch of the Workforce Center payroll tool in 2025 is a direct play for the operational budget, aiming to upsell existing clients and reduce churn. To support this, the company is heavily investing in AI; a May 2025 survey showed 55% of SMBs were using AI, with top applications including data analysis (62%) and content generation (55%). This AI push is being integrated across the software, with a new Chief Technology Officer focused on this area.

For ThryvPay, the growth in payment volume shows the platform's increasing utility for client transactions. The total payment volume was $89 million in the third quarter of 2025, a 9% increase year-over-year. While the search results confirm the payment volume growth, the specific move into full-scale SMB lending or working capital solutions is a strategic direction that would follow this established payment foundation.

Vertical specialization is also a key product development area. The launch of Thryv for HVAC is confirmed, showing the execution of building vertical-specific software solutions. This strategy supports the goal of expanding to five new high-value industries.

The Keap integration remains vital for lead management and repeat business. Keap contributed $16.8 million to SaaS revenue in the third quarter of 2025. At the end of Q3 2025, the total SaaS client base was 103 thousand, with 90 thousand of those being Thryv SaaS clients excluding Keap.

Here's a quick look at the key metrics underpinning the product development strategy as of the third quarter of 2025:

The overall SaaS business is the priority, with SaaS revenue reaching $115.9 million in Q3 2025, making up a significant portion of the consolidated total revenue of $201.6 million. This focus on high-margin software is where product enhancements like the Workforce Center and AI tools are expected to drive ARPU expansion.

Thryv Holdings, Inc. (THRY) - Ansoff Matrix: Diversification

You're looking at Thryv Holdings, Inc. (THRY) moving beyond its core focus on small and medium-sized businesses (SMBs) with $\text{2-99}$ employees to capture a larger share of the estimated $\text{10 million}$ businesses in its global serviceable addressable market (SAM), which has a $\text{40 billion USD}$ annual spend potential. This is about expanding the revenue base beyond the current $\text{779.99 million USD}$ TTM revenue as of Q3 2025.

Launch a new Mid-Market SaaS tier for businesses with 100-500 employees, a new customer segment.

This targets the next tier up from the current SMB base. The existing SaaS Monthly Average Revenue per Unit (ARPU) was $\text{365 USD}$ in Q3 2025. A Mid-Market tier would command a significantly higher ARPU, perhaps aiming for a minimum of $\text{1,500 USD}$ per month per client, given the increased complexity and user count. The current total SaaS client base was $\text{103 thousand}$ at the end of Q3 2025. Capturing even a small fraction of the remaining SAM in this new segment represents substantial top-line opportunity.

Create a B2B Data & Insights subscription service based on anonymized SMB network data.

Thryv Holdings, Inc. serves approximately $\text{300,000}$ SMB clients globally as of the end of 2024. This provides a rich, anonymized dataset. The existing platform already processes payments, with ThryvPay total payment volume reaching $\text{89 million USD}$ in Q3 2025. A data subscription service would be a pure-margin offering layered on top of existing infrastructure. This is a classic product extension into a high-margin, low-cost-to-serve area.

Here's a look at the current platform scale that underpins this potential data play:

Acquire a complementary, non-SMB software company to enter a new adjacent technology market.

The company has shown a willingness to use M&A to fuel growth, having completed the acquisition of Keap to enhance its SaaS offerings. A strategic acquisition outside the direct SMB automation space-perhaps in vertical-specific field service management or specialized B2B e-commerce tools-would be a true diversification move. The company generated Q3 2025 Operating Cash Flow of $\text{22 million USD}$, providing some internal capacity for smaller, strategic tuck-in acquisitions.

Develop a white-label version of the Thryv platform for large Enterprise partners to sell to their own small business networks.

This leverages the existing, proven platform, which saw its SaaS revenue grow $\text{33.1\%}$ year-over-year in Q3 2025. Enterprise partners, such as large industry associations or national franchisors, could adopt the platform, effectively turning them into a new, high-volume distribution channel. This strategy bypasses direct sales to the $\text{100-500}$ employee segment while using Enterprise sales cycles to onboard many SMBs simultaneously. The goal is to accelerate the transition away from the Marketing Services division, which is slated to terminate by the end of 2028.

Establish a dedicated FinTech division to offer embedded banking services, moving beyond just payment processing.

ThryvPay processed $\text{89 million USD}$ in Q3 2025. Moving into embedded banking-offering services like business checking accounts, lending, or integrated payroll-is the next logical step. This deepens the stickiness of the platform, which already has $\text{17,000}$ customers using two or more paid products.

The potential for deeper financial integration is clear:

• Increase SaaS ARPU from $\text{365 USD}$ to include banking fees.
• Capture a share of the float from client operating accounts.
• Enhance Net Revenue Retention (NRR), which was $\text{94\%}$ as of September 30, 2025.
• Leverage AI capabilities, such as CaptionAI, across new financial workflows.
• Drive the $\text{19\%}$ ARPU growth seen in Q3 2025 even further.

Finance: draft $\text{13}$-week cash view by Friday.