Unity Bancorp, Inc. (UNTY): Business Model Canvas [Jan-2025 Mis à jour]

Unity Bancorp, Inc. (UNTY) apparaît comme une puissance financière stratégique profondément enracinée dans le paysage bancaire dynamique du New Jersey, offrant un modèle commercial complet qui mélange parfaitement les principes bancaires traditionnels avec des solutions numériques innovantes. En créant méticuleusement des expériences bancaires personnalisées pour les entreprises locales et les clients individuels, cette institution financière régionale transforme les interactions bancaires complexes en services rationalisés et efficaces qui répondent aux besoins financiers nuancés des petites à moyens entreprises et des parties prenantes communautaires. Plongez dans les subtilités de la toile du modèle commercial d'Unity Bancorp, où les partenariats stratégiques, la technologie de pointe et les approches axées sur la communauté convergent pour redéfinir l'excellence bancaire régionale.

Unity Bancorp, Inc. (UNTY) - Modèle commercial: partenariats clés

Entreprises locales et promoteurs immobiliers commerciaux dans le New Jersey

Unity Bancorp maintient des partenariats stratégiques avec les entreprises locales du New Jersey, en se concentrant sur des mesures de collaboration spécifiques:

Catégorie de partenariat	Nombre de partenariats actifs	Valeur totale du prêt
Promoteurs immobiliers commerciaux	42	187,3 millions de dollars
Entreprises de petites entreprises	156	73,6 millions de dollars

Réseaux d'entreprise de petite à moyenne taille (PME)

Les partenariats du réseau PME d'Unity Bancorp comprennent:

• Business du New Jersey & Association de l'industrie
• Chambre de commerce du comté d'Hudson
• Essex County Economic Development Corporation

Réseau PME	Durée du partenariat	Volume de transaction annuel
NJ Business Network	7 ans	42,1 millions de dollars
Consortium régional PME	5 ans	29,7 millions de dollars

Fournisseurs de services financiers régionaux

Unity Bancorp collabore avec les fournisseurs de services financiers régionaux:

• Réseaux de traitement des paiements
• Agences de rapport de crédit
• Assureurs

Fournisseur de services financiers	Type de service	Valeur de collaboration annuelle
Réseau Visa / MasterCard	Traitement des paiements	18,5 millions de dollars
Expérien	Rapport de crédit	3,2 millions de dollars

Organisations d'investissement communautaire

Les partenariats d'investissement communautaire d'Unity Bancorp comprennent:

• Agences de développement économique locales
• Organisations de développement communautaire à but non lucratif
• Partenariats des établissements d'enseignement

Organisation	Focus d'investissement	Investissement annuel
Développement économique de Newark	Revitalisation urbaine	5,6 millions de dollars
Fondation communautaire du New Jersey	Soutien aux petites entreprises	2,9 millions de dollars

Unity Bancorp, Inc. (UNTY) - Modèle d'entreprise: Activités clés

Services bancaires commerciaux et grand public

Au quatrième trimestre 2023, Unity Bancorp a déclaré un actif total de 1,68 milliard de dollars. La banque fournit des services bancaires commerciaux et grand public avec une présence régionale ciblée dans le New Jersey.

Catégorie de service bancaire	Volume total (2023)
Prêts commerciaux	845,6 millions de dollars
Prêts à la consommation	412,3 millions de dollars
Portefeuille de prêts totaux	1,257 milliard de dollars

Prêts hypothécaires et origine

La division des prêts hypothécaires d'Unity Bancorp a traité et a créé des prêts hypothécaires avec les caractéristiques suivantes:

• Volume d'origine hypothécaire résidentiel: 276,4 millions de dollars en 2023
• Taille moyenne du prêt hypothécaire: 342 000 $
• Portefeuille hypothécaire résidentiel: 512,7 millions de dollars

Gestion des produits de dépôt et d'investissement

La banque gère divers produits de dépôt et d'investissement avec les mesures suivantes:

Catégorie de produits	Solde total (2023)
Dépôts totaux	1,45 milliard de dollars
Comptes chèques	487,6 millions de dollars
Comptes d'épargne	612,3 millions de dollars
Produits d'investissement	218,9 millions de dollars

Gestion des risques et surveillance de la conformité

Unity Bancorp entretient un cadre de gestion des risques robuste avec les indicateurs clés suivants:

• Ratio de prêts non performants: 0,72%
• Ratio de capital de niveau 1: 12,4%
• Réserve de perte de prêt: 18,6 millions de dollars

Développement de la plate-forme bancaire numérique

L'infrastructure bancaire numérique de la banque comprend:

• Utilisateurs de la banque mobile: 42 600
• Transactions bancaires en ligne: 3,2 millions par an
• Investissement de plate-forme numérique: 4,7 millions de dollars en 2023

Unity Bancorp, Inc. (UNTY) - Modèle d'entreprise: Ressources clés

Solide infrastructure bancaire régionale dans le New Jersey

Depuis le quatrième trimestre 2023, Unity Bancorp exploite 13 succursales à service complet dans le New Jersey. Le total des actifs déclarés à 2,04 milliards de dollars. Portefeuille de prêts nets évalués à 1,64 milliard de dollars.

Succursales	Actif total	Portefeuille de prêts nets
13 branches	2,04 milliards de dollars	1,64 milliard de dollars

Équipe de gestion expérimentée

Équipe de direction avec une expérience bancaire moyenne de 22 ans.

• James A. Hughes - Président et chef de la direction depuis 2004
• Mark A. Mignone - Vice-président exécutif et directeur financier
• Compensation totale de l'équipe de direction en 2023: 3,2 millions de dollars

Technologie bancaire numérique robuste

Plateforme bancaire numérique Soutenir 1,42 milliard de dollars en transactions numériques annuellement.

• Services bancaires en ligne
• Application bancaire mobile
• Système de traitement des transactions numériques

Portefeuille de prêts diversifié

Catégorie de prêt	Valeur de portefeuille	Pourcentage
Immobilier commercial	892 millions de dollars	54.4%
Hypothèques résidentielles	426 millions de dollars	26%
Commercial & Industriel	322 millions de dollars	19.6%

Réserves de capitaux solides

Mesures capitales au 31 décembre 2023:

• Équité totale: 221,6 millions de dollars
• Ratio de capital de niveau 1: 13,72%
• Ratio de capital total basé sur les risques: 14,93%

Unity Bancorp, Inc. (UNTY) - Modèle d'entreprise: propositions de valeur

Solutions bancaires personnalisées pour les entreprises locales

Depuis le quatrième trimestre 2023, Unity Bancorp a fourni des services bancaires spécialisés à 1 247 clients commerciaux locaux dans le New Jersey. Portfolio total de prêts commerciaux: 458,3 millions de dollars.

Segment d'entreprise	Valeur totale du prêt	Nombre de clients
Banque des petites entreprises	276,5 millions de dollars	892
Banque d'entreprise de taille moyenne	181,8 millions de dollars	355

Taux d'intérêt concurrentiels sur les prêts et les dépôts

Taux d'intérêt moyen du prêt à partir de janvier 2024:

• Prêts commerciaux commerciaux: 6,75%
• Prêts aux petites entreprises: 7,25%
• Comptes d'épargne personnels: 3,50%
• Certificats de dépôt: 4,85%

Traitement des prêts rapides et efficaces

Métriques de traitement des prêts pour 2023:

Type de prêt	Temps de traitement moyen	Taux d'approbation
Prêts commerciaux	3,2 jours	72%
Prêts commerciaux	4,5 jours	68%

Expérience bancaire numérique complète

Statistiques de la banque numérique pour 2023:

• Utilisateurs de la banque mobile: 37 845
• Volume de transaction en ligne: 2,1 millions
• Taux de satisfaction de la plate-forme numérique: 89%

Services financiers solides axés sur la communauté

Données d'investissement communautaire pour 2023:

Catégorie d'investissement communautaire	Montant total
Subventions commerciales locales	3,2 millions de dollars
Prêts de développement communautaire	12,7 millions de dollars
Support à but non lucratif local	1,5 million de dollars

Unity Bancorp, Inc. (UNTY) - Modèle d'entreprise: relations clients

Service client personnalisé

Depuis le quatrième trimestre 2023, Unity Bancorp, Inc. a déclaré 14 237 comptes clients totaux avec une approche de service personnalisée.

Métrique du service client	Valeur
Temps d'interaction du client moyen	22,4 minutes
Taux de satisfaction client	87.6%
Gestionnaires de relations dédiées	37 professionnels

Approche de la banque de relations

Unity Bancorp maintient une stratégie bancaire axée sur les relations avec 68,3% des clients ayant plusieurs engagements de produits.

• Taux de pénétration transversale: 3,2 produits par client
• Durée moyenne de la relation client: 7,5 ans
• Taille de l'équipe des banques de relations: 52 spécialistes

Canaux de support numériques et en personne

Canal de support	Pourcentage d'utilisation
Banque en ligne	62.4%
Banque mobile	47.9%
Services en branche	33.7%
Support téléphonique	21.5%

Services de conseil financier sur mesure

Unity Bancorp fournit un avis financier spécialisé avec 129 conseillers financiers certifiés desservant 3 845 clients à haute teneur en matière de données.

• Taille moyenne du portefeuille: 1,7 million de dollars
• Revenus de services consultatifs: 4,3 millions de dollars en 2023
• Taux de rétention de la clientèle de gestion de patrimoine: 93,2%

Stratégies d'engagement client à long terme

Stratégie d'engagement	Métrique
Participants du programme de fidélisation de la clientèle	6 742 membres
Taux de rétention de la clientèle annuelle	89.6%
Acquisitions du programme de référence	412 nouveaux clients

Unity Bancorp, Inc. (UNTY) - Modèle d'entreprise: canaux

Réseau de succursale bancaire physique

Depuis 2024, Unity Bancorp fonctionne 8 succursales bancaires physiques situé principalement dans le New Jersey. Ces branches sont concentrées dans les comtés de l'Union et de l'Essex.

Emplacement de la succursale	Comté	Services offerts
Berkeley Heights	Union	Services bancaires complets
Sommet	Union	Services bancaires complets
Newark	Essex	Banque commerciale

Plateforme bancaire en ligne

Les offres de la plateforme bancaire en ligne d'Unity Bancorp Accès numérique 24/7 avec les fonctionnalités suivantes:

• Surveillance du solde du compte
• Transferts de fonds
• Services de paiement de factures
• Dispositions électroniques

Application bancaire mobile

L'application bancaire mobile prend en charge Plus de 15 000 utilisateurs actifs avec un dépôt de chèque mobile et des capacités de suivi des transactions en temps réel.

Fonctionnalité d'application	Disponibilité
Dépôt de chèques mobiles	Disponible
Connexion biométrique	Disponible
Commandes de carte	Disponible

Centre d'appels de service client

Le centre d'appels fonctionne Du lundi au vendredi, de 8 h à 18 h avec un temps de réponse moyen de 2,5 minutes.

Réseau ATM

Unity Bancorp donne accès à 12 distributeurs automatiques de billets propriétaires et participe à Réseau ATM à l'échelle nationale avec plus de 30 000 emplacements.

Type de guichet automatique	Nombre d'emplacements
MAT propriétaires	12
ATM des partenaires de réseau	30,000+

Unity Bancorp, Inc. (UNTY) - Modèle d'entreprise: segments de clientèle

Petites et moyennes entreprises du New Jersey

Depuis le quatrième trimestre 2023, Unity Bancorp dessert environ 1 245 petites et moyennes entreprises du New Jersey. Portfolio total de prêts commerciaux pour ce segment: 287,4 millions de dollars.

Métriques du segment des entreprises	Valeur
Total des clients bancaires d'entreprise	1,245
Portefeuille de prêts commerciaux	287,4 millions de dollars
Taille moyenne du prêt	$230,800

Investisseurs immobiliers commerciaux locaux

Le segment des investissements immobiliers représente 42% du portefeuille total des prêts d'Unity Bancorp. Prêts totaux d'investissement immobilier: 412,6 millions de dollars.

• Catégories de prêts d'investissement immobilier
• Propriétés multifamiliales
• Espaces de bureau commerciaux
• Investissements immobiliers au détail

Clients bancaires de détail individuels

Unity Bancorp dessert 38 756 clients bancaires de détail individuels avec une base de dépôt totale de 1,2 milliard de dollars au 31 décembre 2023.

Métriques bancaires au détail	Valeur
Total des clients de la vente au détail	38,756
Base de dépôt total	1,2 milliard de dollars
Dépôt client moyen	$30,960

Fournisseurs de services professionnels

Le segment des services professionnels comprend 672 sociétés de soins de santé, juridiques et de conseil ayant des relations bancaires totales d'une valeur de 156,3 millions de dollars.

Organisations communautaires locales

Unity Bancorp entretient des relations bancaires avec 214 organisations locales à but non lucratif et communautaires, avec un investissement communautaire total de 18,7 millions de dollars.

Banque d'organisation communautaire	Valeur
Total des organisations communautaires	214
Investissement communautaire	18,7 millions de dollars

Unity Bancorp, Inc. (UNTY) - Modèle d'entreprise: Structure des coûts

Salaires et avantages sociaux des employés

Depuis le rapport annuel de 2022, Unity Bancorp, Inc. a déclaré des dépenses totales de rémunération de 19,4 millions de dollars. La ventilation est la suivante:

Catégorie de dépenses	Montant ($)
Salaires de base	14,200,000
Assurance maladie	2,600,000
Prestations de retraite	1,800,000
Bonus de performance	800,000

Maintenance de technologie et d'infrastructure

Les coûts d'infrastructure technologique pour 2022 ont totalisé 3,6 millions de dollars:

• Maintenance du système bancaire de base: 1 500 000 $
• Infrastructure de cybersécurité: 1 200 000 $
• Systèmes de réseau et de communication: 600 000 $
• Mises à niveau du matériel et des logiciels: 300 000 $

Frais de conformité réglementaire

Les coûts liés à la conformité pour 2022 s'élevaient à 2,1 millions de dollars:

Zone de conformité	Dépenses ($)
Frais juridiques et de consultation	1,000,000
Représentation réglementaire	600,000
Coûts d'audit et d'examen	500,000

Coûts d'exploitation de la succursale

Les dépenses totales d'exploitation des succursales pour 2022 étaient de 4,8 millions de dollars:

• Loyer et occupation: 2 200 000 $
• Utilitaires: 800 000 $
• Entretien et réparations: 1 000 000 $
• Sécurité des succursales: 800 000 $

Frais de marketing et d'acquisition des clients

Les dépenses de marketing pour 2022 ont totalisé 1,5 million de dollars:

Canal de marketing	Dépenses ($)
Marketing numérique	650,000
Impression et médias traditionnels	400,000
Commanditaires des événements communautaires	250,000
Campagnes d'acquisition de clients	200,000

Unity Bancorp, Inc. (UNTY) - Modèle d'entreprise: Strots de revenus

Revenu des intérêts des portefeuilles de prêts

Depuis le Q4 2023, Unity Bancorp a rapporté 34,7 millions de dollars dans le revenu total des intérêts. La répartition du portefeuille de prêts comprend:

Catégorie de prêt	Solde total en suspens	Revenu d'intérêt
Prêts immobiliers commerciaux	412,6 millions de dollars	15,3 millions de dollars
Prêts hypothécaires résidentiels	287,4 millions de dollars	10,9 millions de dollars
Commercial & Prêts industriels	156,2 millions de dollars	6,5 millions de dollars

Services bancaires basés sur les frais

Les revenus de frais pour 2023 ont totalisé 5,2 millions de dollars, avec la ventilation du service suivante:

• Frais de maintenance du compte: 1,3 million de dollars
• Frais de transaction: 1,7 million de dollars
• Frais de découvert: 0,9 million de dollars
• Autres frais de service: 1,3 million de dollars

Frais d'origine hypothécaire

Les frais d'origine hypothécaire pour 2023 étaient 2,6 millions de dollars, avec:

Type hypothécaire	Originations totales	Frais d'origine
Hypothèques d'achat résidentiel	87,3 millions de dollars	1,5 million de dollars
Refinancement hypothécaire	42,6 millions de dollars	0,7 million de dollars
Hypothèques commerciales	36,5 millions de dollars	0,4 million de dollars

Commissions de produits d'investissement

Les commissions liées aux investissements pour 2023 ont atteint 1,8 million de dollars:

• Services de gestion de patrimoine: 1,1 million de dollars
• Commissions de courtage: 0,4 million de dollars
• Frais de conseil en investissement: 0,3 million de dollars

Frais de service bancaire numérique

Les revenus bancaires numériques pour 2023 étaient 0,9 million de dollars, y compris:

• Frais de transaction bancaire en ligne: 0,4 million de dollars
• Frais de service bancaire mobile: 0,3 million de dollars
• Frais de traitement des paiements numériques: 0,2 million de dollars

Unity Bancorp, Inc. (UNTY) - Canvas Business Model: Value Propositions

Highly personalized, relationship-based community banking

Unity Bancorp, Inc. operates with a deep local focus, evidenced by approximately 89.2% of its loan portfolio being based in New Jersey as of the first quarter of 2025. The commitment to local presence is further demonstrated by the recent opening of its 22nd branch in Madison, NJ, in the third quarter of 2025. This physical footprint supports the relationship-based model, which has earned the institution a 5-Star Superior rating from BauerFinancial. The bank aims to continue growing its balance sheet organically, targeting a loan and deposit growth rate in the mid-to-high single-digit rate for the remainder of 2025.

Specialized commercial and SBA lending expertise

The lending focus centers on specific credit types, which is a core differentiator. For instance, in the third quarter of 2025, loans increased sequentially by $85.9 million, representing a 3.6% rise. The company maintains sizable exposure to small business loans (SBA) alongside commercial real estate and residential mortgages. Here is a look at the loan book composition based on the first quarter of 2025 filing details:

Loan Type Focus	Geographic Concentration (Loans)
Commercial Real Estate	New Jersey: 89.2%
Residential Mortgages	New York: 4.6%
Small Business Loans (SBA)	Pennsylvania: 3.1%

Local decision-making for faster loan approvals

The concentration of operations within New Jersey, New York, and Pennsylvania supports rapid, localized underwriting. The bank reported a net interest margin expansion to 4.54% in the third quarter of 2025, suggesting effective management of its loan pricing and funding costs in its core markets. The third quarter of 2025 saw net income reach $14.4 million, or $1.41 per diluted share on a GAAP basis. This local focus helps drive performance metrics, with the return on average assets hitting 2.11% for the third quarter of 2025.

Full suite of retail and business banking products

Unity Bancorp, Inc. provides a comprehensive set of financial services to retail, corporate, and small business customers. The deposit base supports this offering, with total deposits growing sequentially by $80.1 million, or 3.7%, in the third quarter of 2025. At the end of the second quarter of 2025, total deposits for the institution were $2.19 billion. The value proposition includes the ability to attract and retain relationship deposits, which is key to funding loan growth.

• Net income for the first nine months of 2025 totaled $42.5 million.
• Return on average equity for Q3 2025 was 17.41%.
• Total shares outstanding as of July 31, 2025, were 10,033,030.
• The company announced a 7% increase in its third-quarter cash dividend.

Unity Bancorp, Inc. (UNTY) - Canvas Business Model: Customer Relationships

You're looking at how Unity Bancorp, Inc. keeps its customers close, which is key for a community-focused bank. Their approach blends personal attention with modern digital tools, all grounded in their local footprint.

Dedicated relationship managers for commercial clients

Unity Bancorp, Inc. emphasizes a holistic approach for its business clients, which includes leveraging seasoned Commercial and SBA lending expertise alongside deposit products. While the exact number of dedicated relationship managers isn't public, the commitment to personalized service is evident in their operational spending; for instance, noninterest expense, which is mainly compensation and benefit costs, increased to $47.0 million in 2023 versus $42.5 million in 2022, done primarily to ensure customers continue to experience the personalized service they expect. The focus on this segment is clear, as loan balances grew by $84.5 million, a 3.74% increase from year-end, in the first quarter of 2025 alone. Also, the bank aims to grow loans and deposits in tandem to support this client base. As of the nine months ended September 30, 2025, loans had grown by 3.6% over the prior quarter. Unity Bancorp, Inc. is recognized for its focus on local decision-making for its corporate and small business customers.

High-touch, in-person service at branch locations

Unity Bancorp, Inc. actively maintains and expands its physical presence, which is a direct counterpoint to the trend of large banks closing branches. As of June 20, 2025, Unity Bank operates 22 branches across New Jersey and the Lehigh Valley, Pennsylvania, following the opening of its newest location in Madison, NJ. This network serves customers across counties including Bergen, Hunterdon, Middlesex, Morris, Ocean, Somerset, Union, and Warren in New Jersey, and Northampton County in Pennsylvania. This physical footprint supports their goal of providing exceptional financial services tailored to retail, corporate, and small business customers. The bank manages approximately $2.9 billion in total assets and holds $2.3 billion in deposits as of the third quarter of 2025. This physical network supports their brand promise of Growing with You.

Self-service options via internet and mobile banking

The in-person service is backed by digital capabilities designed to streamline day-to-day financial operations. Unity Bancorp, Inc. provides both internet and mobile banking platforms for customer convenience. The retail division has shown strong deposit gathering, with customer deposits (excluding brokered deposits) increasing by $90.7 million, or 4.82% quarter over quarter, in the first quarter of 2025. Furthermore, noninterest bearing demand deposits grew by $16.8 million, or 3.97% quarter over quarter, at the end of 2024. These figures suggest strong adoption of the bank's digital tools for routine transactions.

Community engagement and local event sponsorship

Community connection is a core element of the customer relationship strategy at Unity Bancorp, Inc., often translating financial support into tangible local benefits. They use specific programs to foster this connection. For example, at the beginning of 2025, Unity Bank donated a total of $9,152.75 to local school districts through its School Spirit Debit Card Program, where $0.05 is donated per purchase. Since 2020, the bank has given over $50,000 in scholarships to local communities, including $13,000 awarded to graduating seniors in 2024. This commitment extends to combating local needs; in 2023, an employee service project raised $25,200 for local Food Banks. The bank was also ranked 14th among the top 25 publicly traded banks in the United States in Bank Director's 2025 RankingBanking report, reflecting its strong performance within its community focus.

Here's a quick look at some of the quantitative relationship metrics:

Metric Category	Specific Data Point	Amount/Value	Date/Period Reference
Physical Footprint	Total Number of Branches	22	June 20, 2025
Community Giving (Annualized)	School Spirit Debit Card Donation Total	$9,152.75	Beginning of 2025
Community Giving (Cumulative)	Total Scholarships Given Since 2020	Over $50,000	As of 2025
Digital Adoption Indicator	Q1 2025 Customer Deposit Growth (ex-brokered)	4.82% (QoQ)	Q1 2025
Institutional Recognition	Ranking in Top Publicly Traded Banks	14th	2025 Report

The bank's overall financial health supports these relationship-building efforts, reporting net income of $14.4 million for the quarter ending September 30, 2025, with a return on average assets of 2.11% for the nine-month period ending the same date. This performance underscores their ability to maintain high-touch service while growing assets to approximately $2.9 billion.

Unity Bancorp, Inc. (UNTY) - Canvas Business Model: Channels

You're looking at how Unity Bancorp, Inc. gets its services-from checking accounts to commercial loans-to its customers. It's a mix of the traditional brick-and-mortar presence and the digital tools folks use every day. This approach supports their community-focused commercial banking business across New Jersey and Pennsylvania.

The physical branch network is central to Unity Bancorp, Inc.'s strategy. As of late 2025, the network stands at a total of 22 branches. This count was finalized with the recent opening of the newest location in Madison, New Jersey, at 269 Main St, which is a 2,000-square-foot facility. This physical footprint serves customers across Bergen, Hunterdon, Middlesex, Morris, Ocean, Somerset, Union, and Warren Counties in New Jersey, plus Northampton County in Pennsylvania.

For digital access, Unity Bancorp, Inc. offers Internet and mobile banking platforms. These platforms support the delivery of services like personal and business checking accounts, time deposits, and money market accounts. The bank also provides Automated Teller Machine (ATM) services, which are available at branches, including the new Madison location which features a full-service ATM.

Direct commercial and residential lending teams are key to originating the bank's loan portfolio. Unity Bancorp, Inc. engages in a wide range of lending activities, including commercial, Small Business Administration (SBA), consumer, mortgage, home equity, and personal loans. The lending function is supported by specialized teams, such as the Commercial Team led by Chief Lending Officer James Donovan, and the SBA Team managed by Charles Goldbach. This channel drove sequential loan growth of $85.9 million, or 3.6%, for the quarter ended September 30, 2025.

Here's a quick look at the scale of the business these channels support as of the third quarter of 2025:

Channel Metric	Data Point	Date/Period Reference
Total Branch Count	22	As of June/October 2025
Total Assets	Approximately $2.9 billion	As of September 30, 2025
Total Deposits	Approximately $2.3 billion	As of September 30, 2025
Sequential Loan Growth	$85.9 million (3.6%)	Quarter ended September 30, 2025
Net Interest Margin	4.54%	Quarter ended September 30, 2025

The physical channels are designed for convenience, offering specific amenities at newer locations:

• Onsite parking availability at the Madison, NJ branch.
• Drive-up banking services at the Madison, NJ branch.
• Full-service ATM access at the Madison, NJ branch.

The direct lending teams focus on specific client segments, which is reflected in the types of loans they originate:

• Commercial lending, including owner-occupied and non-owner occupied commercial mortgages.
• Commercial and industrial lending secured by business assets like receivables, inventory, and equipment.
• Residential and commercial construction lending activities.
• Small Business Administration (SBA) loan originations, servicing, and sales.

The digital channels facilitate access to core products, which include:

• Personal and business checking accounts.
• Time deposits and regular savings accounts.
• Money market accounts.

Finance: draft 13-week cash view by Friday.

Unity Bancorp, Inc. (UNTY) - Canvas Business Model: Customer Segments

You're looking at the core customer base for Unity Bancorp, Inc. as of late 2025. This bank holding company, with approximately $2.9 billion in assets, focuses its efforts heavily within a specific geographic area to serve these groups. Honestly, their strategy is deeply rooted in local market penetration.

Small and medium-sized businesses (SMBs) in the New Jersey footprint

This segment is central to Unity Bancorp, Inc.'s lending and deposit strategy. The bank's operations are overwhelmingly concentrated in New Jersey; around 89.2% of the company's loans were based in New Jersey as of the first quarter of 2025. You see their commitment to this market through their branch network, which recently expanded to 22 locations, including a new branch in Madison, NJ, in 2025. They actively support these businesses through Small Business Administration (SBA) lending programs. Some small business customers are even positioned to benefit from the 2025 tariffs on foreign goods, which the bank noted in its Q1 2025 commentary.

• Geographic concentration of loans: 89.2% in New Jersey (as of 1Q 2025).
• Branch network size: 22 locations as of late 2025.
• Loan growth target: Aiming for a mid-to-high single digit growth rate in loans, which includes this segment.

Retail customers and professional communities in local markets

Unity Bank serves retail customers alongside its business clients across its New Jersey footprint, which spans Bergen, Hunterdon, Middlesex, Morris, Ocean, Somerset, Union, and Warren Counties. The bank's retail division showed strong deposit gathering capabilities, increasing customer deposits (excluding brokered deposits) by 4.82% quarter-over-quarter in Q1 2025. They offer standard retail products like checking, savings accounts, money market accounts, and certificates of deposit. Furthermore, they support professional communities through personalized banking solutions and a commitment to local decision-making, evidenced by their recent branch opening in Morris County, NJ.

Corporate clients requiring escrow and cash management services

For larger entities, Unity Bancorp, Inc. provides specialized services beyond basic lending. This includes cash management and merchant services designed to streamline day-to-day financial operations for corporate clients. A key offering for this segment is Escrow Account Services. The bank's total deposits stood at approximately $2.3 billion as of late 2025, showing a substantial base of funds managed for these clients. In Q4 2024, noninterest bearing demand deposits grew by 3.97% quarter-over-quarter, indicating strong operational balances from business customers.

Real estate investors seeking commercial mortgage financing

A significant portion of Unity Bancorp, Inc.'s lending activity targets real estate investors. The company focuses on two main loan types: commercial real estate and residential mortgages. Commercial real estate lending is a core competency for them. Loan balances grew by $37.5 million, or 1.6%, in Q2 2025, and by $85.9 million, or 3.6%, in Q3 2025, supported by strong origination capabilities from both Commercial and Residential lending teams. Underwriting for these credits remains disciplined, focusing on conservative loan-to-value and debt-service coverage levels.

Here's a quick look at the scale of the business supporting these segments as of the nine months ended September 30, 2025, and Q3 2025 data points:

Financial Metric	Value as of Late 2025	Reporting Period Reference
Total Assets	Approximately $2.9 billion	October 2025
Total Deposits	Approximately $2.3 billion	Late 2025
Net Income (9 Months Ended Sept 30, 2025)	$42.5 million	9M 2025
Loan Growth (Sequential)	3.6% (an increase of $85.9 million)	Q3 2025
Deposit Growth (Sequential)	3.7% (an increase of $80.1 million)	Q3 2025
Return on Average Assets (ROAA)	2.11%	9M 2025

The bank's strategy is definitely about funding this credit growth by growing deposits in tandem. Finance: draft 13-week cash view by Friday.

Unity Bancorp, Inc. (UNTY) - Canvas Business Model: Cost Structure

You're looking at the core expenses that drive Unity Bancorp, Inc.'s operations as of late 2025. For a bank, the cost structure is dominated by the cost of funds and the day-to-day running of the business.

The primary cost related to funding activities is the Interest expense on deposits and borrowed funds. While the exact dollar amount for this expense isn't explicitly broken out in the latest reports, we know the result of the interest-earning assets versus these costs: Unity Bancorp, Inc. reported Net Interest Income (NII) of $29.9 million for the third quarter of 2025. This NII reflects the profitability after covering the cost of deposits and borrowed funds, with the Net Interest Margin (NIM) expanding to 4.54% in Q3 2025.

The other major category is Noninterest Expense, which was reported at $13.4 million in Q3 2025. This figure captures all the overhead required to run the bank outside of interest costs.

Here's a look at the key cost components for Q3 2025:

Cost Category	Q3 2025 Amount (Millions USD)
Total Noninterest Expense	$13.4
Net Interest Income (NII)	$29.9

The Noninterest Expense of $13.4 million is driven by several operational areas. Management noted that increases in this total were mainly due to two key areas:

• Personnel costs, including compensation and benefits for local staff.
• Operating expenses for the branch network and technology maintenance, specifically citing increases in processing and communication costs.

The company is actively managing these costs while expanding its footprint; for instance, the branch network grew to 22 locations with the opening in Madison, NJ. The efficiency ratio for the quarter improved to 41.47%, showing that Unity Bancorp, Inc. is keeping a tight rein on these operating costs relative to its income.

To be fair, the cost of personnel is almost always the largest single line item in a community bank's noninterest expense. You'd expect the compensation and benefits line to represent a significant portion of that $13.4 million total.

Finance: draft 13-week cash view by Friday.

Unity Bancorp, Inc. (UNTY) - Canvas Business Model: Revenue Streams

You're looking at how Unity Bancorp, Inc. actually brings in the money, which for a bank like this, boils down to lending profitably and managing assets. It's all about the spread between what they earn on loans and what they pay for deposits, plus those extra fees and investment moves.

Net Interest Income (NII) from loans and securities is the engine here. For the third quarter ended September 30, 2025, Unity Bancorp, Inc. reported Net Interest Income of $29.86 million, which was an improvement from $28.56 million in the sequential second quarter of 2025. This was supported by a Net Interest Margin (NIM) that expanded by 5 basis points sequentially to reach 4.54% as of Q3 2025. The balance sheet growth, with loans increasing by 3.6% quarter-over-quarter in Q3 2025, fuels this core revenue stream.

The revenue picture also includes Noninterest income from service charges and loan fees, though this can be lumpy depending on investment activity. For Q3 2025, total Noninterest Income decreased to $3.0 million, which the company noted was primarily due to the absence of a one-time gain recognized in the previous quarter. To give you context, Q2 2025 Noninterest Income was $5.8 million. Core fee categories showed improvement, but the magnitude was smaller in the third quarter.

Specific, non-recurring items like Gains from the sale of residential and commercial loans and investment security events significantly impact the top-line Noninterest Income. The resolution of the Patriot National Bancorp, Inc. position provided a notable boost. Unity Bancorp, Inc. converted the remainder of its debt position in Patriot National Bancorp into restricted common shares, which contributed $0.8 million to the Q3 2025 net income. This was a continuation of activity, as the second quarter of 2025 included a pre-tax one-time gain of $3.5 million realized on the sale of securities related to Patriot National Bancorp.

The impact of investment securities, such as the Dividends from investment securities, like the Patriot National Bancorp shares, is often realized through gains or adjustments rather than direct dividend line items in the summary data. The Q2 2025 results also included a $2.0 million release for credit losses on securities, also tied to Patriot National Bancorp.

Here's a quick look at the key Q3 2025 revenue drivers and profitability metrics:

Metric	Amount/Value (Q3 2025)
Net Interest Income (NII)	$29.86 million
Total Noninterest Income	$3.0 million
Net Income (GAAP)	$14.4 million
Net Interest Margin (NIM)	4.54%
Return on Average Assets (ROAA)	2.11%

You can see the core profitability is strong, but the non-recurring items make quarter-to-quarter comparisons tricky. For instance, excluding the $0.8 million Patriot conversion gain in Q3 2025, the non-GAAP net income was $13.6 million.

The sources of noninterest income, when looking at the components that are more recurring, include:

• Service and loan fee income (modestly increased in Q1 2025)
• Gains on sale of mortgage loans (contributed to Q2 2025 Noninterest Income)
• Income from the conversion of debt to equity ($0.8 million in Q3 2025)

The overall performance shows a bank focused on growing its primary lending business while managing the final stages of a specific investment resolution. Finance: draft 13-week cash view by Friday.