Unity Bancorp, Inc. (UNTY): Business Model Canvas

Unity Bancorp, Inc. (UNTY) entwickelt sich zu einem strategischen Finanzkonzern, der tief in der dynamischen Bankenlandschaft von New Jersey verwurzelt ist und ein umfassendes Geschäftsmodell bietet, das traditionelle Bankprinzipien nahtlos mit innovativen digitalen Lösungen verbindet. Durch die sorgfältige Gestaltung personalisierter Bankerlebnisse für lokale Unternehmen und Privatkunden wandelt dieses regionale Finanzinstitut komplexe Bankinteraktionen in optimierte, effiziente Dienste um, die auf die differenzierten Finanzbedürfnisse kleiner und mittlerer Unternehmen und kommunaler Interessengruppen eingehen. Tauchen Sie ein in die Feinheiten des Business Model Canvas von Unity Bancorp, wo strategische Partnerschaften, modernste Technologie und gemeinschaftsorientierte Ansätze zusammenlaufen, um regionale Bankexzellenz neu zu definieren.

Unity Bancorp, Inc. (UNTY) – Geschäftsmodell: Wichtige Partnerschaften

Lokale Unternehmen und Gewerbeimmobilienentwickler in New Jersey

Unity Bancorp unterhält strategische Partnerschaften mit lokalen Unternehmen in New Jersey und konzentriert sich dabei auf bestimmte Kennzahlen für die Zusammenarbeit:

Kategorie „Partnerschaft“.	Anzahl aktiver Partnerschaften	Gesamtkreditwert
Gewerbeimmobilienentwickler	42	187,3 Millionen US-Dollar
Kleine Unternehmen	156	73,6 Millionen US-Dollar

Netzwerke für kleine und mittlere Unternehmen (KMU).

Zu den KMU-Netzwerkpartnerschaften von Unity Bancorp gehören:

• New Jersey-Geschäft & Branchenverband
• Handelskammer von Hudson County
• Essex County Economic Development Corporation

KMU-Netzwerk	Dauer der Partnerschaft	Jährliches Transaktionsvolumen
NJ Business Network	7 Jahre	42,1 Millionen US-Dollar
Regionales KMU-Konsortium	5 Jahre	29,7 Millionen US-Dollar

Regionale Finanzdienstleister

Unity Bancorp arbeitet mit regionalen Finanzdienstleistern zusammen:

• Zahlungsabwicklungsnetzwerke
• Kreditauskunfteien
• Versicherungsanbieter

Finanzdienstleister	Servicetyp	Jährlicher Kooperationswert
Visa/Mastercard-Netzwerk	Zahlungsabwicklung	18,5 Millionen US-Dollar
Experian	Kreditauskunft	3,2 Millionen US-Dollar

Gemeinschaftliche Investitionsorganisationen

Zu den Community-Investitionspartnerschaften von Unity Bancorp gehören:

• Lokale Wirtschaftsförderungsagenturen
• Gemeinnützige Organisationen zur Gemeindeentwicklung
• Partnerschaften mit Bildungseinrichtungen

Organisation	Investitionsfokus	Jährliche Investition
Newark Wirtschaftsentwicklung	Stadterneuerung	5,6 Millionen US-Dollar
New Jersey Community Foundation	Unterstützung für kleine Unternehmen	2,9 Millionen US-Dollar

Unity Bancorp, Inc. (UNTY) – Geschäftsmodell: Hauptaktivitäten

Geschäfts- und Verbraucherbankdienstleistungen

Im vierten Quartal 2023 meldete Unity Bancorp ein Gesamtvermögen von 1,68 Milliarden US-Dollar. Die Bank bietet Geschäfts- und Verbraucherbankdienstleistungen mit einer konzentrierten regionalen Präsenz in New Jersey an.

Kategorie Bankdienstleistungen	Gesamtvolumen (2023)
Gewerbliche Kredite	845,6 Millionen US-Dollar
Verbraucherkredite	412,3 Millionen US-Dollar
Gesamtkreditportfolio	1,257 Milliarden US-Dollar

Hypothekendarlehen und -vergabe

Die Hypothekenkreditabteilung von Unity Bancorp verarbeitete und vergab Hypothekendarlehen mit den folgenden Merkmalen:

• Vergabevolumen für Wohnhypotheken: 276,4 Millionen US-Dollar im Jahr 2023
• Durchschnittliche Hypothekendarlehenshöhe: 342.000 $
• Wohnhypothekenportfolio: 512,7 Millionen US-Dollar

Einlagen- und Anlageproduktmanagement

Die Bank verwaltet verschiedene Einlagen- und Anlageprodukte nach folgenden Kennzahlen:

Produktkategorie	Gesamtsaldo (2023)
Gesamteinlagen	1,45 Milliarden US-Dollar
Girokonten	487,6 Millionen US-Dollar
Sparkonten	612,3 Millionen US-Dollar
Anlageprodukte	218,9 Millionen US-Dollar

Risikomanagement und Compliance-Überwachung

Unity Bancorp unterhält ein robustes Risikomanagement-Framework mit den folgenden Schlüsselindikatoren:

• Quote notleidender Kredite: 0,72 %
• Kernkapitalquote: 12,4 %
• Rücklage für Kreditverluste: 18,6 Millionen US-Dollar

Entwicklung einer digitalen Banking-Plattform

Die digitale Banking-Infrastruktur der Bank umfasst:

• Mobile-Banking-Nutzer: 42.600
• Online-Banking-Transaktionen: 3,2 Millionen pro Jahr
• Investition in die digitale Plattform: 4,7 Millionen US-Dollar im Jahr 2023

Unity Bancorp, Inc. (UNTY) – Geschäftsmodell: Schlüsselressourcen

Starke regionale Bankeninfrastruktur in New Jersey

Ab dem vierten Quartal 2023 betreibt Unity Bancorp 13 Full-Service-Filialen in ganz New Jersey. Die Gesamtaktiva belaufen sich auf 2,04 Milliarden US-Dollar. Nettokreditportfolio im Wert von 1,64 Milliarden US-Dollar.

Niederlassungsstandorte	Gesamtvermögen	Nettokreditportfolio
13 Filialen	2,04 Milliarden US-Dollar	1,64 Milliarden US-Dollar

Erfahrenes Management-Team

Führungsteam mit durchschnittlicher Bankerfahrung von 22 Jahren.

• James A. Hughes – Präsident und CEO seit 2004
• Mark A. Mignone – Executive Vice President und CFO
• Gesamtvergütung des Führungsteams im Jahr 2023: 3,2 Millionen US-Dollar

Robuste digitale Banking-Technologie

Unterstützung der digitalen Banking-Plattform 1,42 Milliarden US-Dollar an digitalen Transaktionen jährlich.

• Online-Banking-Dienste
• Mobile-Banking-Anwendung
• Digitales Transaktionsverarbeitungssystem

Diversifiziertes Kreditportfolio

Kreditkategorie	Portfoliowert	Prozentsatz
Gewerbeimmobilien	892 Millionen US-Dollar	54.4%
Wohnhypotheken	426 Millionen US-Dollar	26%
Kommerziell & Industriell	322 Millionen Dollar	19.6%

Solide Kapitalreserven

Kapitalkennzahlen zum 31. Dezember 2023:

• Gesamteigenkapital: 221,6 Millionen US-Dollar
• Kernkapitalquote: 13,72 %
• Gesamtrisikokapitalquote: 14,93 %

Unity Bancorp, Inc. (UNTY) – Geschäftsmodell: Wertversprechen

Personalisierte Banklösungen für lokale Unternehmen

Im vierten Quartal 2023 erbrachte Unity Bancorp spezialisierte Bankdienstleistungen für 1.247 lokale Geschäftskunden in New Jersey. Gesamtportfolio an gewerblichen Krediten: 458,3 Millionen US-Dollar.

Geschäftssegment	Gesamtkreditwert	Anzahl der Kunden
Banking für kleine Unternehmen	276,5 Millionen US-Dollar	892
Mittelständisches Unternehmensbanking	181,8 Millionen US-Dollar	355

Wettbewerbsfähige Zinssätze für Kredite und Einlagen

Durchschnittliche Kreditzinsen Stand Januar 2024:

• Gewerbliche Geschäftskredite: 6,75 %
• Kleinunternehmenskredite: 7,25 %
• Persönliche Sparkonten: 3,50 %
• Einlagenzertifikate: 4,85 %

Schnelle und effiziente Kreditbearbeitung

Kennzahlen zur Kreditbearbeitung für 2023:

Darlehenstyp	Durchschnittliche Bearbeitungszeit	Zustimmungsrate
Geschäftskredite	3,2 Tage	72%
Gewerbliche Kredite	4,5 Tage	68%

Umfassende Erfahrung im digitalen Banking

Digital-Banking-Statistiken für 2023:

• Mobile-Banking-Nutzer: 37.845
• Online-Transaktionsvolumen: 2,1 Millionen
• Zufriedenheitsrate der digitalen Plattform: 89 %

Starke, gemeinschaftsorientierte Finanzdienstleistungen

Gemeindeinvestitionsdaten für 2023:

Kategorie „Gemeinschaftliche Investitionen“.	Gesamtbetrag
Zuschüsse für lokale Unternehmen	3,2 Millionen US-Dollar
Gemeindeentwicklungsdarlehen	12,7 Millionen US-Dollar
Lokale gemeinnützige Unterstützung	1,5 Millionen Dollar

Unity Bancorp, Inc. (UNTY) – Geschäftsmodell: Kundenbeziehungen

Persönlicher Kundenservice

Im vierten Quartal 2023 meldete Unity Bancorp, Inc. insgesamt 14.237 Kundenkonten mit einem personalisierten Serviceansatz.

Kundendienstmetrik	Wert
Durchschnittliche Kundeninteraktionszeit	22,4 Minuten
Kundenzufriedenheitsrate	87.6%
Engagierte Beziehungsmanager	37 Profis

Relationship-Banking-Ansatz

Unity Bancorp verfolgt eine beziehungsorientierte Bankstrategie, bei der 68,3 % der Kunden mehrere Produkte nutzen.

• Produktübergreifende Penetrationsrate: 3,2 Produkte pro Kunde
• Durchschnittliche Kundenbeziehungsdauer: 7,5 Jahre
• Größe des Relationship-Banking-Teams: 52 Spezialisten

Digitale und persönliche Supportkanäle

Support-Kanal	Nutzungsprozentsatz
Online-Banking	62.4%
Mobiles Banking	47.9%
Dienstleistungen in der Filiale	33.7%
Telefonsupport	21.5%

Maßgeschneiderte Finanzberatungsdienste

Unity Bancorp bietet spezialisierte Finanzberatung mit 129 zertifizierten Finanzberatern, die 3.845 vermögende Kunden betreuen.

• Durchschnittliche Portfoliogröße: 1,7 Millionen US-Dollar
• Einnahmen aus Beratungsdienstleistungen: 4,3 Millionen US-Dollar im Jahr 2023
• Bindungsrate der Wealth-Management-Kunden: 93,2 %

Langfristige Strategien zur Kundenbindung

Engagement-Strategie	Metrisch
Teilnehmer des Kundenbindungsprogramms	6.742 Mitglieder
Jährliche Kundenbindungsrate	89.6%
Akquisitionen im Empfehlungsprogramm	412 neue Kunden

Unity Bancorp, Inc. (UNTY) – Geschäftsmodell: Kanäle

Filialnetz einer physischen Bank

Ab 2024 ist Unity Bancorp tätig 8 physische Bankfilialen befindet sich hauptsächlich in New Jersey. Diese Niederlassungen konzentrieren sich auf die Counties Union und Essex.

Standort der Filiale	Landkreis	Angebotene Dienstleistungen
Berkeley Heights	Union	Vollständige Bankdienstleistungen
Gipfel	Union	Vollständige Bankdienstleistungen
Newark	Essex	Kommerzielles Banking

Online-Banking-Plattform

Die Online-Banking-Plattform von Unity Bancorp bietet Digitaler Zugriff rund um die Uhr mit folgenden Features:

• Überwachung des Kontostands
• Geldtransfers
• Rechnungszahlungsdienste
• E-Kontoauszüge

Mobile-Banking-Anwendung

Die Mobile-Banking-App unterstützt über 15.000 aktive Benutzer mit mobiler Scheckeinzahlung und Echtzeit-Transaktionsverfolgungsfunktionen.

App-Funktion	Verfügbarkeit
Mobile Scheckeinzahlung	Verfügbar
Biometrische Anmeldung	Verfügbar
Kartenkontrollen	Verfügbar

Kundendienst-Callcenter

Das Callcenter ist in Betrieb Montag-Freitag, 8:00 bis 18:00 Uhr mit einer durchschnittlichen Reaktionszeit von 2,5 Minuten.

ATM-Netzwerk

Unity Bancorp bietet Zugriff auf 12 eigene Geldautomaten und beteiligt sich daran bundesweites Geldautomatennetz mit über 30.000 Standorten.

Geldautomatentyp	Anzahl der Standorte
Eigene Geldautomaten	12
Geldautomaten von Netzwerkpartnern	30,000+

Unity Bancorp, Inc. (UNTY) – Geschäftsmodell: Kundensegmente

Kleine bis mittlere Unternehmen in New Jersey

Im vierten Quartal 2023 betreut Unity Bancorp etwa 1.245 kleine und mittlere Unternehmen in New Jersey. Gesamtportfolio an gewerblichen Krediten für dieses Segment: 287,4 Millionen US-Dollar.

Geschäftssegmentkennzahlen	Wert
Gesamtzahl der Geschäftsbankkunden	1,245
Gewerbliches Kreditportfolio	287,4 Millionen US-Dollar
Durchschnittliche Kredithöhe	$230,800

Lokale gewerbliche Immobilieninvestoren

Das Immobilieninvestitionssegment macht 42 % des gesamten Kreditportfolios von Unity Bancorp aus. Gesamtkredite für Immobilieninvestitionen: 412,6 Millionen US-Dollar.

• Kategorien von Immobilieninvestitionskrediten
• Mehrfamilienhäuser
• Gewerbliche Büroflächen
• Investitionen in Einzelhandelsimmobilien

Privatkunden im Privatkundengeschäft

Unity Bancorp betreut zum 31. Dezember 2023 38.756 private Privatkunden mit einem Gesamteinlagenbestand von 1,2 Milliarden US-Dollar.

Kennzahlen zum Privatkundengeschäft	Wert
Gesamtzahl der Einzelhandelskunden	38,756
Gesamteinzahlungsbasis	1,2 Milliarden US-Dollar
Durchschnittliche Kundeneinzahlung	$30,960

Professionelle Dienstleister

Das Segment der professionellen Dienstleistungen umfasst 672 Gesundheits-, Rechts- und Beratungsunternehmen mit Bankbeziehungen im Gesamtwert von 156,3 Millionen US-Dollar.

Lokale Gemeinschaftsorganisationen

Unity Bancorp unterhält Bankbeziehungen zu 214 lokalen gemeinnützigen und kommunalen Organisationen mit einer Gesamtinvestition von 18,7 Millionen US-Dollar.

Community-Organisation-Banking	Wert
Gesamtzahl der Gemeinschaftsorganisationen	214
Gemeinschaftsinvestition	18,7 Millionen US-Dollar

Unity Bancorp, Inc. (UNTY) – Geschäftsmodell: Kostenstruktur

Gehälter und Leistungen der Mitarbeiter

Zum Jahresbericht 2022 meldete Unity Bancorp, Inc. Gesamtvergütungsaufwendungen in Höhe von 19,4 Millionen US-Dollar. Die Aufteilung ist wie folgt:

Ausgabenkategorie	Betrag ($)
Grundgehälter	14,200,000
Krankenversicherung	2,600,000
Altersvorsorgeleistungen	1,800,000
Leistungsprämien	800,000

Wartung von Technologie und Infrastruktur

Die Kosten für die Technologieinfrastruktur beliefen sich im Jahr 2022 auf insgesamt 3,6 Millionen US-Dollar:

• Wartung des Kernbankensystems: 1.500.000 US-Dollar
• Cybersicherheitsinfrastruktur: 1.200.000 US-Dollar
• Netzwerk- und Kommunikationssysteme: 600.000 US-Dollar
• Hardware- und Software-Upgrades: 300.000 US-Dollar

Kosten für die Einhaltung gesetzlicher Vorschriften

Die Compliance-bezogenen Kosten für 2022 beliefen sich auf 2,1 Millionen US-Dollar:

Compliance-Bereich	Aufwand ($)
Rechts- und Beratungskosten	1,000,000
Regulatorische Berichterstattung	600,000
Audit- und Prüfungskosten	500,000

Betriebskosten der Filiale

Die gesamten Betriebskosten der Filiale beliefen sich im Jahr 2022 auf 4,8 Millionen US-Dollar:

• Miete und Belegung: 2.200.000 $
• Nebenkosten: 800.000 $
• Wartung und Reparaturen: 1.000.000 $
• Zweigstellensicherheit: 800.000 US-Dollar

Aufwendungen für Marketing und Kundenakquise

Die Marketingausgaben für 2022 beliefen sich auf insgesamt 1,5 Millionen US-Dollar:

Marketingkanal	Aufwand ($)
Digitales Marketing	650,000
Print und traditionelle Medien	400,000
Sponsoring von Gemeinschaftsveranstaltungen	250,000
Kampagnen zur Kundengewinnung	200,000

Unity Bancorp, Inc. (UNTY) – Geschäftsmodell: Einnahmequellen

Zinserträge aus Kreditportfolios

Stand: 4. Quartal 2023, berichtete Unity Bancorp 34,7 Millionen US-Dollar an den gesamten Zinserträgen. Die Aufschlüsselung des Kreditportfolios umfasst:

Kreditkategorie	Gesamter ausstehender Saldo	Zinserträge
Gewerbliche Immobilienkredite	412,6 Millionen US-Dollar	15,3 Millionen US-Dollar
Hypothekendarlehen für Wohnimmobilien	287,4 Millionen US-Dollar	10,9 Millionen US-Dollar
Kommerziell & Industriekredite	156,2 Millionen US-Dollar	6,5 Millionen Dollar

Gebührenpflichtige Bankdienstleistungen

Die Gebühreneinnahmen für 2023 betragen insgesamt 5,2 Millionen US-Dollar, mit folgender Serviceaufschlüsselung:

• Kontoführungsgebühren: 1,3 Millionen US-Dollar
• Transaktionsgebühren: 1,7 Millionen US-Dollar
• Überziehungsgebühren: 0,9 Millionen US-Dollar
• Sonstige Servicegebühren: 1,3 Millionen US-Dollar

Gebühren für die Vergabe von Hypotheken

Die Hypothekenvergabegebühren für 2023 betrugen 2,6 Millionen US-Dollar, mit:

Hypothekentyp	Gesamte Neuvergaben	Entstehungsgebühren
Hypotheken für den Kauf von Wohnimmobilien	87,3 Millionen US-Dollar	1,5 Millionen Dollar
Hypotheken refinanzieren	42,6 Millionen US-Dollar	0,7 Millionen US-Dollar
Gewerbliche Hypotheken	36,5 Millionen US-Dollar	0,4 Millionen US-Dollar

Provisionen für Anlageprodukte

Anlagebezogene Provisionen für 2023 erreicht 1,8 Millionen US-Dollar:

• Vermögensverwaltungsdienstleistungen: 1,1 Millionen US-Dollar
• Maklerprovisionen: 0,4 Millionen US-Dollar
• Anlageberatungsgebühren: 0,3 Millionen US-Dollar

Gebühren für digitale Bankdienstleistungen

Die Einnahmen aus dem digitalen Banking für 2023 betrugen 0,9 Millionen US-Dollar, einschließlich:

• Gebühren für Online-Banking-Transaktionen: 0,4 Millionen US-Dollar
• Gebühren für Mobile-Banking-Dienste: 0,3 Millionen US-Dollar
• Gebühren für die digitale Zahlungsabwicklung: 0,2 Millionen US-Dollar

Unity Bancorp, Inc. (UNTY) - Canvas Business Model: Value Propositions

Highly personalized, relationship-based community banking

Unity Bancorp, Inc. operates with a deep local focus, evidenced by approximately 89.2% of its loan portfolio being based in New Jersey as of the first quarter of 2025. The commitment to local presence is further demonstrated by the recent opening of its 22nd branch in Madison, NJ, in the third quarter of 2025. This physical footprint supports the relationship-based model, which has earned the institution a 5-Star Superior rating from BauerFinancial. The bank aims to continue growing its balance sheet organically, targeting a loan and deposit growth rate in the mid-to-high single-digit rate for the remainder of 2025.

Specialized commercial and SBA lending expertise

The lending focus centers on specific credit types, which is a core differentiator. For instance, in the third quarter of 2025, loans increased sequentially by $85.9 million, representing a 3.6% rise. The company maintains sizable exposure to small business loans (SBA) alongside commercial real estate and residential mortgages. Here is a look at the loan book composition based on the first quarter of 2025 filing details:

Loan Type Focus	Geographic Concentration (Loans)
Commercial Real Estate	New Jersey: 89.2%
Residential Mortgages	New York: 4.6%
Small Business Loans (SBA)	Pennsylvania: 3.1%

Local decision-making for faster loan approvals

The concentration of operations within New Jersey, New York, and Pennsylvania supports rapid, localized underwriting. The bank reported a net interest margin expansion to 4.54% in the third quarter of 2025, suggesting effective management of its loan pricing and funding costs in its core markets. The third quarter of 2025 saw net income reach $14.4 million, or $1.41 per diluted share on a GAAP basis. This local focus helps drive performance metrics, with the return on average assets hitting 2.11% for the third quarter of 2025.

Full suite of retail and business banking products

Unity Bancorp, Inc. provides a comprehensive set of financial services to retail, corporate, and small business customers. The deposit base supports this offering, with total deposits growing sequentially by $80.1 million, or 3.7%, in the third quarter of 2025. At the end of the second quarter of 2025, total deposits for the institution were $2.19 billion. The value proposition includes the ability to attract and retain relationship deposits, which is key to funding loan growth.

• Net income for the first nine months of 2025 totaled $42.5 million.
• Return on average equity for Q3 2025 was 17.41%.
• Total shares outstanding as of July 31, 2025, were 10,033,030.
• The company announced a 7% increase in its third-quarter cash dividend.

Unity Bancorp, Inc. (UNTY) - Canvas Business Model: Customer Relationships

You're looking at how Unity Bancorp, Inc. keeps its customers close, which is key for a community-focused bank. Their approach blends personal attention with modern digital tools, all grounded in their local footprint.

Dedicated relationship managers for commercial clients

Unity Bancorp, Inc. emphasizes a holistic approach for its business clients, which includes leveraging seasoned Commercial and SBA lending expertise alongside deposit products. While the exact number of dedicated relationship managers isn't public, the commitment to personalized service is evident in their operational spending; for instance, noninterest expense, which is mainly compensation and benefit costs, increased to $47.0 million in 2023 versus $42.5 million in 2022, done primarily to ensure customers continue to experience the personalized service they expect. The focus on this segment is clear, as loan balances grew by $84.5 million, a 3.74% increase from year-end, in the first quarter of 2025 alone. Also, the bank aims to grow loans and deposits in tandem to support this client base. As of the nine months ended September 30, 2025, loans had grown by 3.6% over the prior quarter. Unity Bancorp, Inc. is recognized for its focus on local decision-making for its corporate and small business customers.

High-touch, in-person service at branch locations

Unity Bancorp, Inc. actively maintains and expands its physical presence, which is a direct counterpoint to the trend of large banks closing branches. As of June 20, 2025, Unity Bank operates 22 branches across New Jersey and the Lehigh Valley, Pennsylvania, following the opening of its newest location in Madison, NJ. This network serves customers across counties including Bergen, Hunterdon, Middlesex, Morris, Ocean, Somerset, Union, and Warren in New Jersey, and Northampton County in Pennsylvania. This physical footprint supports their goal of providing exceptional financial services tailored to retail, corporate, and small business customers. The bank manages approximately $2.9 billion in total assets and holds $2.3 billion in deposits as of the third quarter of 2025. This physical network supports their brand promise of Growing with You.

Self-service options via internet and mobile banking

The in-person service is backed by digital capabilities designed to streamline day-to-day financial operations. Unity Bancorp, Inc. provides both internet and mobile banking platforms for customer convenience. The retail division has shown strong deposit gathering, with customer deposits (excluding brokered deposits) increasing by $90.7 million, or 4.82% quarter over quarter, in the first quarter of 2025. Furthermore, noninterest bearing demand deposits grew by $16.8 million, or 3.97% quarter over quarter, at the end of 2024. These figures suggest strong adoption of the bank's digital tools for routine transactions.

Community engagement and local event sponsorship

Community connection is a core element of the customer relationship strategy at Unity Bancorp, Inc., often translating financial support into tangible local benefits. They use specific programs to foster this connection. For example, at the beginning of 2025, Unity Bank donated a total of $9,152.75 to local school districts through its School Spirit Debit Card Program, where $0.05 is donated per purchase. Since 2020, the bank has given over $50,000 in scholarships to local communities, including $13,000 awarded to graduating seniors in 2024. This commitment extends to combating local needs; in 2023, an employee service project raised $25,200 for local Food Banks. The bank was also ranked 14th among the top 25 publicly traded banks in the United States in Bank Director's 2025 RankingBanking report, reflecting its strong performance within its community focus.

Here's a quick look at some of the quantitative relationship metrics:

Metric Category	Specific Data Point	Amount/Value	Date/Period Reference
Physical Footprint	Total Number of Branches	22	June 20, 2025
Community Giving (Annualized)	School Spirit Debit Card Donation Total	$9,152.75	Beginning of 2025
Community Giving (Cumulative)	Total Scholarships Given Since 2020	Over $50,000	As of 2025
Digital Adoption Indicator	Q1 2025 Customer Deposit Growth (ex-brokered)	4.82% (QoQ)	Q1 2025
Institutional Recognition	Ranking in Top Publicly Traded Banks	14th	2025 Report

The bank's overall financial health supports these relationship-building efforts, reporting net income of $14.4 million for the quarter ending September 30, 2025, with a return on average assets of 2.11% for the nine-month period ending the same date. This performance underscores their ability to maintain high-touch service while growing assets to approximately $2.9 billion.

Unity Bancorp, Inc. (UNTY) - Canvas Business Model: Channels

You're looking at how Unity Bancorp, Inc. gets its services-from checking accounts to commercial loans-to its customers. It's a mix of the traditional brick-and-mortar presence and the digital tools folks use every day. This approach supports their community-focused commercial banking business across New Jersey and Pennsylvania.

The physical branch network is central to Unity Bancorp, Inc.'s strategy. As of late 2025, the network stands at a total of 22 branches. This count was finalized with the recent opening of the newest location in Madison, New Jersey, at 269 Main St, which is a 2,000-square-foot facility. This physical footprint serves customers across Bergen, Hunterdon, Middlesex, Morris, Ocean, Somerset, Union, and Warren Counties in New Jersey, plus Northampton County in Pennsylvania.

For digital access, Unity Bancorp, Inc. offers Internet and mobile banking platforms. These platforms support the delivery of services like personal and business checking accounts, time deposits, and money market accounts. The bank also provides Automated Teller Machine (ATM) services, which are available at branches, including the new Madison location which features a full-service ATM.

Direct commercial and residential lending teams are key to originating the bank's loan portfolio. Unity Bancorp, Inc. engages in a wide range of lending activities, including commercial, Small Business Administration (SBA), consumer, mortgage, home equity, and personal loans. The lending function is supported by specialized teams, such as the Commercial Team led by Chief Lending Officer James Donovan, and the SBA Team managed by Charles Goldbach. This channel drove sequential loan growth of $85.9 million, or 3.6%, for the quarter ended September 30, 2025.

Here's a quick look at the scale of the business these channels support as of the third quarter of 2025:

Channel Metric	Data Point	Date/Period Reference
Total Branch Count	22	As of June/October 2025
Total Assets	Approximately $2.9 billion	As of September 30, 2025
Total Deposits	Approximately $2.3 billion	As of September 30, 2025
Sequential Loan Growth	$85.9 million (3.6%)	Quarter ended September 30, 2025
Net Interest Margin	4.54%	Quarter ended September 30, 2025

The physical channels are designed for convenience, offering specific amenities at newer locations:

• Onsite parking availability at the Madison, NJ branch.
• Drive-up banking services at the Madison, NJ branch.
• Full-service ATM access at the Madison, NJ branch.

The direct lending teams focus on specific client segments, which is reflected in the types of loans they originate:

• Commercial lending, including owner-occupied and non-owner occupied commercial mortgages.
• Commercial and industrial lending secured by business assets like receivables, inventory, and equipment.
• Residential and commercial construction lending activities.
• Small Business Administration (SBA) loan originations, servicing, and sales.

The digital channels facilitate access to core products, which include:

• Personal and business checking accounts.
• Time deposits and regular savings accounts.
• Money market accounts.

Finance: draft 13-week cash view by Friday.

Unity Bancorp, Inc. (UNTY) - Canvas Business Model: Customer Segments

You're looking at the core customer base for Unity Bancorp, Inc. as of late 2025. This bank holding company, with approximately $2.9 billion in assets, focuses its efforts heavily within a specific geographic area to serve these groups. Honestly, their strategy is deeply rooted in local market penetration.

Small and medium-sized businesses (SMBs) in the New Jersey footprint

This segment is central to Unity Bancorp, Inc.'s lending and deposit strategy. The bank's operations are overwhelmingly concentrated in New Jersey; around 89.2% of the company's loans were based in New Jersey as of the first quarter of 2025. You see their commitment to this market through their branch network, which recently expanded to 22 locations, including a new branch in Madison, NJ, in 2025. They actively support these businesses through Small Business Administration (SBA) lending programs. Some small business customers are even positioned to benefit from the 2025 tariffs on foreign goods, which the bank noted in its Q1 2025 commentary.

• Geographic concentration of loans: 89.2% in New Jersey (as of 1Q 2025).
• Branch network size: 22 locations as of late 2025.
• Loan growth target: Aiming for a mid-to-high single digit growth rate in loans, which includes this segment.

Retail customers and professional communities in local markets

Unity Bank serves retail customers alongside its business clients across its New Jersey footprint, which spans Bergen, Hunterdon, Middlesex, Morris, Ocean, Somerset, Union, and Warren Counties. The bank's retail division showed strong deposit gathering capabilities, increasing customer deposits (excluding brokered deposits) by 4.82% quarter-over-quarter in Q1 2025. They offer standard retail products like checking, savings accounts, money market accounts, and certificates of deposit. Furthermore, they support professional communities through personalized banking solutions and a commitment to local decision-making, evidenced by their recent branch opening in Morris County, NJ.

Corporate clients requiring escrow and cash management services

For larger entities, Unity Bancorp, Inc. provides specialized services beyond basic lending. This includes cash management and merchant services designed to streamline day-to-day financial operations for corporate clients. A key offering for this segment is Escrow Account Services. The bank's total deposits stood at approximately $2.3 billion as of late 2025, showing a substantial base of funds managed for these clients. In Q4 2024, noninterest bearing demand deposits grew by 3.97% quarter-over-quarter, indicating strong operational balances from business customers.

Real estate investors seeking commercial mortgage financing

A significant portion of Unity Bancorp, Inc.'s lending activity targets real estate investors. The company focuses on two main loan types: commercial real estate and residential mortgages. Commercial real estate lending is a core competency for them. Loan balances grew by $37.5 million, or 1.6%, in Q2 2025, and by $85.9 million, or 3.6%, in Q3 2025, supported by strong origination capabilities from both Commercial and Residential lending teams. Underwriting for these credits remains disciplined, focusing on conservative loan-to-value and debt-service coverage levels.

Here's a quick look at the scale of the business supporting these segments as of the nine months ended September 30, 2025, and Q3 2025 data points:

Financial Metric	Value as of Late 2025	Reporting Period Reference
Total Assets	Approximately $2.9 billion	October 2025
Total Deposits	Approximately $2.3 billion	Late 2025
Net Income (9 Months Ended Sept 30, 2025)	$42.5 million	9M 2025
Loan Growth (Sequential)	3.6% (an increase of $85.9 million)	Q3 2025
Deposit Growth (Sequential)	3.7% (an increase of $80.1 million)	Q3 2025
Return on Average Assets (ROAA)	2.11%	9M 2025

The bank's strategy is definitely about funding this credit growth by growing deposits in tandem. Finance: draft 13-week cash view by Friday.

Unity Bancorp, Inc. (UNTY) - Canvas Business Model: Cost Structure

You're looking at the core expenses that drive Unity Bancorp, Inc.'s operations as of late 2025. For a bank, the cost structure is dominated by the cost of funds and the day-to-day running of the business.

The primary cost related to funding activities is the Interest expense on deposits and borrowed funds. While the exact dollar amount for this expense isn't explicitly broken out in the latest reports, we know the result of the interest-earning assets versus these costs: Unity Bancorp, Inc. reported Net Interest Income (NII) of $29.9 million for the third quarter of 2025. This NII reflects the profitability after covering the cost of deposits and borrowed funds, with the Net Interest Margin (NIM) expanding to 4.54% in Q3 2025.

The other major category is Noninterest Expense, which was reported at $13.4 million in Q3 2025. This figure captures all the overhead required to run the bank outside of interest costs.

Here's a look at the key cost components for Q3 2025:

Cost Category	Q3 2025 Amount (Millions USD)
Total Noninterest Expense	$13.4
Net Interest Income (NII)	$29.9

The Noninterest Expense of $13.4 million is driven by several operational areas. Management noted that increases in this total were mainly due to two key areas:

• Personnel costs, including compensation and benefits for local staff.
• Operating expenses for the branch network and technology maintenance, specifically citing increases in processing and communication costs.

The company is actively managing these costs while expanding its footprint; for instance, the branch network grew to 22 locations with the opening in Madison, NJ. The efficiency ratio for the quarter improved to 41.47%, showing that Unity Bancorp, Inc. is keeping a tight rein on these operating costs relative to its income.

To be fair, the cost of personnel is almost always the largest single line item in a community bank's noninterest expense. You'd expect the compensation and benefits line to represent a significant portion of that $13.4 million total.

Finance: draft 13-week cash view by Friday.

Unity Bancorp, Inc. (UNTY) - Canvas Business Model: Revenue Streams

You're looking at how Unity Bancorp, Inc. actually brings in the money, which for a bank like this, boils down to lending profitably and managing assets. It's all about the spread between what they earn on loans and what they pay for deposits, plus those extra fees and investment moves.

Net Interest Income (NII) from loans and securities is the engine here. For the third quarter ended September 30, 2025, Unity Bancorp, Inc. reported Net Interest Income of $29.86 million, which was an improvement from $28.56 million in the sequential second quarter of 2025. This was supported by a Net Interest Margin (NIM) that expanded by 5 basis points sequentially to reach 4.54% as of Q3 2025. The balance sheet growth, with loans increasing by 3.6% quarter-over-quarter in Q3 2025, fuels this core revenue stream.

The revenue picture also includes Noninterest income from service charges and loan fees, though this can be lumpy depending on investment activity. For Q3 2025, total Noninterest Income decreased to $3.0 million, which the company noted was primarily due to the absence of a one-time gain recognized in the previous quarter. To give you context, Q2 2025 Noninterest Income was $5.8 million. Core fee categories showed improvement, but the magnitude was smaller in the third quarter.

Specific, non-recurring items like Gains from the sale of residential and commercial loans and investment security events significantly impact the top-line Noninterest Income. The resolution of the Patriot National Bancorp, Inc. position provided a notable boost. Unity Bancorp, Inc. converted the remainder of its debt position in Patriot National Bancorp into restricted common shares, which contributed $0.8 million to the Q3 2025 net income. This was a continuation of activity, as the second quarter of 2025 included a pre-tax one-time gain of $3.5 million realized on the sale of securities related to Patriot National Bancorp.

The impact of investment securities, such as the Dividends from investment securities, like the Patriot National Bancorp shares, is often realized through gains or adjustments rather than direct dividend line items in the summary data. The Q2 2025 results also included a $2.0 million release for credit losses on securities, also tied to Patriot National Bancorp.

Here's a quick look at the key Q3 2025 revenue drivers and profitability metrics:

Metric	Amount/Value (Q3 2025)
Net Interest Income (NII)	$29.86 million
Total Noninterest Income	$3.0 million
Net Income (GAAP)	$14.4 million
Net Interest Margin (NIM)	4.54%
Return on Average Assets (ROAA)	2.11%

You can see the core profitability is strong, but the non-recurring items make quarter-to-quarter comparisons tricky. For instance, excluding the $0.8 million Patriot conversion gain in Q3 2025, the non-GAAP net income was $13.6 million.

The sources of noninterest income, when looking at the components that are more recurring, include:

• Service and loan fee income (modestly increased in Q1 2025)
• Gains on sale of mortgage loans (contributed to Q2 2025 Noninterest Income)
• Income from the conversion of debt to equity ($0.8 million in Q3 2025)

The overall performance shows a bank focused on growing its primary lending business while managing the final stages of a specific investment resolution. Finance: draft 13-week cash view by Friday.