Vodafone Group Public Limited Company (VOD): Business Model Canvas [Jan-2025 Mis à jour]

Plongez dans le monde complexe des télécommunications avec le Canvas dynamique du modèle dynamique du groupe Vodafone, un plan stratégique qui révèle comment ce géant mondial des télécommunications transforme l'infrastructure technologique complexe en solutions de communication innovantes. Des partenariats de réseaux de pointe à divers sources de revenus, le modèle de Vodafone démontre une approche sophistiquée pour connecter des millions de clients sur les marchés internationaux, mélangeant des capacités numériques avancées avec l'excellence opérationnelle stratégique qui établit la norme dans le paysage des télécommunications en évolution rapide.

Vodafone Group Public Limited Company (VOD) - Modèle d'entreprise: partenariats clés

Fournisseurs d'infrastructures de réseau

Vodafone collabore avec les principaux fournisseurs d'infrastructures de réseau pour améliorer les capacités technologiques:

Partenaire	Valeur du contrat	Durée
Nokia	1,7 milliard d'euros	2022-2026
Éricson	2,3 milliards d'euros	2023-2027

Fabricants d'appareils

Partenariats stratégiques avec les fabricants d'appareils mondiaux:

Fabricant	Ventes annuelles des appareils	Focus de la collaboration
Pomme	1,2 million d'unités	Intégration de l'iPhone 5G
Samsung	2,5 millions d'unités	Écosystème de smartphone galaxie

Partenaires de service cloud

• Microsoft Azure: Contrat d'infrastructure cloud de 450 millions d'euros
• Services Web Amazon: 320 millions d'euros Contrat pluriannuel
• Google Cloud Plateforme: partenariat stratégique de 280 millions d'euros

Régulateurs de télécommunications

Partenariats réglementaires dans plusieurs juridictions:

Pays	Corps réglementaire	Investissement de conformité
Royaume-Uni	Ofcom	75 millions d'euros
Allemagne	Bnetza	62 millions d'euros
Italie	Agcom	48 millions d'euros

Opérateurs mobiles locaux

Partenariats d'expansion internationaux:

• Idea Cellular (Inde): 2,4 milliards d'euros de coentreprise
• Safaricom (Kenya): 1,1 milliard d'euros stratégiques d'alliance
• Vodacom (Afrique): 3,6 milliards d'euros Coopération du réseau intégré

Vodafone Group Public Limited Company (VOD) - Modèle d'entreprise: activités clés

Services de télécommunications mobiles et fixe

Vodafone opère dans 21 pays et possède des réseaux partenaires dans 47 pays en 2023. Total des clients mobiles: 300 millions. Clients à large bande en ligne fixe: 28,5 millions.

Catégorie de service	Total des clients	Revenus annuels
Services mobiles	300 millions	35,2 milliards d'euros
Services à ligne fixe	28,5 millions	7,8 milliards d'euros

Transformation numérique et innovation technologique

Investissement dans l'innovation technologique: 4,2 milliards d'euros en 2023. Couverture du réseau 5G dans 10 pays.

• Déploiement du réseau 5G sur plusieurs marchés
• IoT et Smart Connectivity Solutions
• Optimisation du réseau basé sur l'IA

Développement et maintenance des infrastructures réseau

Investissement total d'infrastructure du réseau: 6,5 milliards d'euros en 2023. Couverture du réseau dans 21 pays.

Composant d'infrastructure	Investissement	Couverture
Réseau mobile	4,3 milliards d'euros	Couverture de la population à 99,7%
Infrastructure à fibre optique	1,9 milliard d'euros	22 millions de locaux

Cybersécurité et protection des données

Investissement annuel de cybersécurité: 350 millions d'euros. Équipe de cybersécurité dédiée de 450 professionnels.

• Systèmes de détection de menaces avancées
• Mises à niveau des infrastructures de sécurité continues
• Conformité aux réglementations du RGPD

Service client et gestion du support

Représentants totaux du support client: 12 500. Investissement annuel sur le service client: 780 millions d'euros.

Canal de support	Interactions annuelles	Temps de résolution moyen
Support numérique	45 millions	2,3 heures
Support téléphonique	38 millions	18 minutes

Vodafone Group Public Limited Company (VOD) - Modèle d'entreprise: Ressources clés

Infrastructure du réseau mondial de télécommunications étendues

Vodafone exploite une infrastructure réseau couvrant 21 pays avec des réseaux partenaires dans 43 pays supplémentaires. La couverture totale du réseau comprend:

Métrique du réseau	Données quantitatives
Sites réseau total	91 500 sites mobiles
Couverture réseau 5G	246 millions d'habitations couvertes
Longueur du réseau de fibres	68 000 kilomètres

Capacités avancées de la 5G et de la technologie numérique

Les ressources technologiques de Vodafone comprennent:

• 7,7 milliards d'euros investis dans la transformation numérique
• Plus de 1 200 brevets technologiques actifs
• Intégration de l'IA et de l'apprentissage automatique entre les opérations du réseau

Grande clientèle

Segment de clientèle	Total utilisateurs
Clients mobiles	300 millions
Clients à large bande fixes	28,5 millions
Clients d'entreprise	1,5 million de clients d'entreprise

Travail technologique et de gestion qualifié

Composition de la main-d'œuvre:

• Total des employés: 105 900
• Personnel R&D: 4 200 professionnels de la technologie spécialisée
• Tiration moyenne des employés: 8,3 ans

Des réserves financières et investissements financières importantes

Métrique financière	Montant
Actif total	122,4 milliards d'euros
Dépenses en capital annuelles	7,2 milliards d'euros
Equivalents en espèces et en espèces	4,6 milliards d'euros

Vodafone Group Public Limited Company (VOD) - Modèle d'entreprise: propositions de valeur

Connectivité mobile et haut débit de haute qualité

En 2024, Vodafone exploite des réseaux mobiles dans 21 pays et possède des réseaux partenaires dans 47 pays supplémentaires. La société offre une couverture mobile à environ 625 millions de clients dans le monde.

Métrique du réseau	Valeur
Couverture 4G	96% de couverture de la population sur les marchés primaires
Déploiement 5G	15 pays avec des réseaux 5G actifs
Vitesse à large bande	Vitesse de téléchargement moyenne de 150 Mbps

Solutions de communication numérique complètes

Vodafone propose des services numériques intégrés sur plusieurs plateformes.

• Connexions IoT: 159 millions d'appareils IoT gérés
• Services de communication cloud: 1,2 milliard d'euros de revenus annuels
• Solutions numériques d'entreprise: soutenir 1,5 million de clients commerciaux

Packages de télécommunications abordables et flexibles

Vodafone fournit diverses stratégies de tarification sur différents marchés.

Type de package	Coût mensuel moyen
Plan mobile de base	€15.99
Pack de famille	€29.99
Plan commercial illimité	€49.99

Services et innovations technologiques avancés

Vodafone investit considérablement dans les progrès technologiques.

• Investissement annuel de R&D: 1,4 milliard d'euros
• IA et projets d'apprentissage automatique: 37 initiatives actives
• Solutions de cybersécurité: protéger plus de 500 000 clients d'entreprise

Capacités d'itinérance internationales fortes

Vodafone fournit de vastes services d'itinérance internationale.

Métrique itinérante	Valeur
Pays itinérants	210 pays et territoires
Partenariats itinérants	536 opérateurs mobiles dans le monde
Revenus d'itinérance	782 millions d'euros en 2023

Vodafone Group Public Limited Company (VOD) - Modèle d'entreprise: relations clients

Plates-formes de libre-service numériques

Vodafone exploite MyVodafone Digital Platform avec 45,7 millions d'utilisateurs numériques actifs à partir de 2023. La plate-forme permet 82% des interactions du service client via des canaux numériques.

Métriques de plate-forme numérique	Valeur
Utilisateurs numériques actifs	45,7 millions
Interactions de service numérique	82%
Téléchargements d'applications mobiles	26,3 millions

Canaux de support client 24/7

Vodafone maintient plusieurs canaux de support client avec:

• Support de chat en direct disponible 24/7
• Support téléphonique dans 22 pays
• Temps de réponse de la prise en charge de l'e-mail dans les 24 heures
• Canaux de service à la clientèle sur les réseaux sociaux

Offres de communication et de services personnalisés

Métrique de personnalisation	Performance
Campagnes de marketing personnalisées	Taux d'engagement des clients de 67%
Recommandations de services ciblés	Taux de conversion de 53%

Programmes de fidélité et stratégies de rétention de la clientèle

Le programme de fidélité rouge Vodafone comprend:

• Taux de rétention de la clientèle de 74,6%
• Valeur à vie moyenne du client: 1 200 €
• Adhésion au programme de fidélité: 38,5 millions d'abonnés

Engagement régulier à travers les applications mobiles

Métriques d'engagement des applications mobiles	Statistiques
Utilisateurs mensuels de l'application active	26,3 millions
Durée moyenne de la session d'application	12,4 minutes
Transactions en libre-service via l'application	62% des interactions totales du client

Vodafone Group Public Limited Company (VOD) - Modèle d'entreprise: canaux

Site Web en ligne et applications mobiles

Vodafone exploite des plates-formes numériques desservant 300 millions de clients dans le monde en 2023. Les téléchargements d'applications mobiles ont atteint 45,2 millions au cours du dernier exercice.

Plate-forme numérique	Métriques des utilisateurs
Téléchargements d'applications mobiles	45,2 millions
Utilisateurs de la plate-forme Web	300 millions
Évaluation des applications mobiles	4.3/5

Magasins de vente au détail physique

Vodafone maintient 1 872 magasins de détail appartenant à l'entreprise dans 21 pays en 2024.

Catégorie de magasin	Nombre
Magasins appartenant à l'entreprise	1,872
Pays ayant une présence physique	21

Détaillants de télécommunications tiers autorisés

Vodafone s'associe à 12 500 détaillants tiers autorisés dans le monde.

• Total des détaillants tiers: 12 500
• Taux de commission moyen: 8,5%
• Couverture du réseau des détaillants: 95% des marchés opérationnels

Équipes de vente directes

Vodafone emploie 3 600 représentants des ventes directes sur les marchés mondiaux.

Métrique de l'équipe de vente	Valeur
Représentants totaux des ventes directes	3,600
Ventes moyennes par représentant	487 000 £ par an

Plateformes de marketing numérique

Les dépenses de marketing numérique ont atteint 214 millions de livres sterling en 2023.

• Budget total du marketing numérique: 214 millions de livres sterling
• Abonnés des médias sociaux: 5,7 millions
• Taux de conversion d'annonce numérique: 3,2%

Vodafone Group Public Limited Company (VOD) - Modèle d'entreprise: segments de clientèle

Utilisateurs mobiles grand public

Au troisième rang 2023, Vodafone Group a servi 300 millions de clients mobiles dans le monde. Les segments d'utilisateurs mobiles grand public comprennent:

Segment	Pourcentage	Caractéristiques typiques
Jeunes adultes (18-35)	42%	Consommation de données élevée, utilisateurs de smartphones
Adultes d'âge moyen (36-55)	35%	Communication commerciale et familiale
Aînés (55+)	23%	Services mobiles de base, faible utilisation des données

Clients commerciaux et d'entreprise

La clientèle d'entreprise de Vodafone comprend:

• GRANDES CLIENTS CLIENTS: 35 000 clients d'entreprise
• Revenu annuel des entreprises: 7,4 milliards d'euros en 2023
• Verticaux clés de l'industrie:
  • Services financiers
  • Fabrication
  • Soins de santé
  • Vente au détail

Petites et moyennes entreprises

Détails du segment des PME:

Région	Nombre de clients PME	Revenus mensuels moyens par client
Europe	127,000	€320
Afrique	85,000	€180
Moyen-Orient	45,000	€250

Organisations du gouvernement et du secteur public

Métriques du segment de la clientèle du gouvernement:

• Clients gouvernementaux totaux: 2 500 dans 25 pays
• Valeur du contrat du secteur public: 1,2 milliard d'euros en 2023
• Zones de service primaires:
  • Infrastructure de communication
  • Solutions réseau sécurisées
  • Services de transformation numérique

Clients d'itinérance internationale

Statistiques internationales du segment itinérant:

Métrique	Valeur
Clients itinérants totaux	58 millions
Revenus d'itinérance	1,6 milliard d'euros en 2023
Utilisation moyenne des données d'itinérance par client	2,3 Go par mois

Vodafone Group Public Limited Company (VOD) - Modèle d'entreprise: Structure des coûts

Maintenance et mises à niveau des infrastructures réseau

Coûts d'infrastructure réseau de Vodafone pour l'exercice 2023/2024:

Catégorie de coûts	Montant (€ millions)
Dépenses en capital des infrastructures de réseau	5,824
Maintenance des équipements de réseau	2,136
Déploiement du réseau 5G	1,456

Investissements de recherche et développement

Répartition des dépenses de R&D:

• Investissement total de R&D: 1,2 milliard d'euros
• Recherche de technologie numérique
• Innovation de télécommunications
• Développement de la cybersécurité

Salaires des employés et dépenses opérationnelles

Catégorie de dépenses	Montant (€ millions)
Compensation totale des employés	4,672
Frais généraux opérationnels	2,345
Avantages sociaux	876

Coûts de marketing et d'acquisition des clients

Détails des dépenses de marketing:

• Budget marketing total: 782 millions d'euros
• Dépenses de marketing numérique: 342 millions d'euros
• Coût d'acquisition du client par utilisateur: 45 €

Frais de conformité réglementaire et de licence

Catégorie de conformité	Montant (€ millions)
Frais de licence de spectre	1,234
Coûts de conformité réglementaire	456
Dépenses juridiques et réglementaires	223

Vodafone Group Public Limited Company (VOD) - Modèle d'entreprise: Strots de revenus

Services vocaux et de données mobiles

Pour l'exercice 2023, Vodafone Group a rapporté des revenus de services mobiles de 25,3 milliards d'euros. Les revenus de données mobiles ont représenté 15,7 milliards d'euros, ce qui représente 62% des revenus des services mobiles.

Catégorie de service	Revenus (milliards d'euros)	Pourcentage
Services vocaux mobiles	9.6	38%
Services de données mobiles	15.7	62%
Revenus de services mobiles totaux	25.3	100%

Télécommunications à ligne fixe

Les télécommunications en ligne fixe ont généré 7,2 milliards d'euros de revenus pour Vodafone Group en 2023, avec la ventilation suivante:

• Services à large bande fixe: 4,1 milliards d'euros
• Services vocaux fixes: 2,3 milliards d'euros
• Connectivité d'entreprise à ligne fixe: 0,8 milliard d'euros

Solutions d'entreprise et d'entreprise

Les revenus du segment des entreprises ont totalisé 8,5 milliards d'euros en 2023, avec des sources de revenus clés, notamment:

Catégorie de services d'entreprise	Revenus (milliards d'euros)
Services de cloud et de réseau	3.6
Solutions de transformation IoT et numérique	2.1
Services de cybersécurité	1.5
Services informatiques gérés	1.3

Revenus de vente et d'équipement d'appareils

Les ventes de dispositifs et d'équipements ont généré 3,8 milliards d'euros en 2023, avec la distribution suivante:

• Ventes de smartphones: 2,6 milliards d'euros
• Accessoires et portables: 0,7 milliard d'euros
• Ventes d'équipements de réseau: 0,5 milliard d'euros

Offres de services numériques et plateformes de contenu

Les revenus des services numériques ont atteint 2,1 milliards d'euros en 2023, comprenant:

Catégorie de service numérique	Revenus (€ millions)
Services de streaming vidéo	650
Services financiers mobiles	580
Plateformes de divertissement numériques	470
Stockage cloud et sécurité numérique	400

Vodafone Group Public Limited Company (VOD) - Canvas Business Model: Value Propositions

You're looking at the core offerings that Vodafone Group Public Limited Company (VOD) is delivering to its customers as of late 2025. These value propositions center on bundling services, pushing digital transformation for businesses, ensuring network quality, and driving financial access in key regions.

The foundation of the consumer and business offering is converged connectivity, blending mobile, fixed broadband, and TV services. For fiscal year 2025 (FY25), Vodafone reported total revenue of €37.4 billion, with service revenue reaching €30.8 billion, reflecting a reported growth of 2.8% or an organic increase of 5.1%. This scale supports a massive customer base, serving approximately 536 million mobile customers and 20 million fixed broadband customers globally.

For the business segment, the value proposition leans heavily into B2B digital services, which now account for approximately 10% of the Group's total service revenue. This area is seeing strong internal growth; B2B digital services revenue grew by 26.1% over the last two years. Specifically, Cloud services within this segment saw robust demand, growing by 15.1% in FY25. Vodafone Business organic service revenue growth was 4.0% for FY25.

Network quality is a key differentiator, focusing on reliable 5G and gigabit-capable fixed network performance. For instance, in Ireland, Vodafone's 5G network achieved 78% population coverage, and the company was recognized for best Mobile Internet and 5G Provider in 2024. In Germany, the company emphasizes offering the largest gigabit footprint in the country. Looking at specific performance metrics from late 2024 in Spain, Vodafone was the outright winner for the 5G Voice App Experience with a score of 82.1 points and for Reliability Experience with a score of 906 points on a 1000-point scale.

A significant social and market-specific value proposition is financial inclusion and mobile money services in African markets, primarily through its associate, Vodacom. Mobile money is a critical entry point to the formal financial system in Sub-Saharan Africa, where 40% of adults had a mobile money account in 2024. Vodacom's M-Pesa platform, for example, serves over 62 million customers, encompassing both consumer and enterprise users.

Finally, Vodafone is actively improving the customer experience, which is tracked via Net Promoter Score (NPS). The company reports having leading or co-leading Consumer NPS in 9 out of 15 controlled markets. The UK market, in particular, showed strong results, achieving its best-ever performance and leading in the market, alongside a 30% drop in Ofcom mobile complaints.

Here's a quick look at some of the key numbers underpinning these value propositions:

Value Proposition Metric	Financial/Statistical Figure	Context/Period
Group Service Revenue	€30.8 billion	FY25 Reported Value
Organic Service Revenue Growth	5.1%	FY25
Digital Services Contribution to Service Revenue	c. 10%	FY25
B2B Digital Services Growth (2-Year)	26.1%	Over last two years
Cloud Services Revenue Growth	15.1%	FY25
Total Mobile Customers	Approx. 536 million	As of late 2025
Total Fixed Broadband Customers	Approx. 20 million	As of late 2025
Markets with Leading/Co-leading Consumer NPS	9 of 15	As of late 2025
UK Mobile Complaints Reduction (Ofcom)	30% drop	FY25
African Mobile Money Account Ownership (Adults)	40%	Sub-Saharan Africa, 2024
M-Pesa Customers (Consumer & Enterprise)	Over 62 million	As of late 2025

The focus on converged offerings means you get the full suite, from high-speed data to home internet. For businesses, the growth in digital services like Cloud is a clear indicator of where Vodafone sees its future revenue lift. Still, network quality remains a local battle, with specific awards like the 5G Voice App Experience in Spain showing where they are winning on performance metrics.

You'll want to track the continued expansion of the mobile money ecosystem, as that represents a unique, high-growth, high-impact value stream outside of the core European telco markets. Finance: draft 13-week cash view by Friday.

Vodafone Group Public Limited Company (VOD) - Canvas Business Model: Customer Relationships

You're looking at how Vodafone Group Public Limited Company (VOD) manages its relationships with hundreds of millions of customers, spanning from individual consumers to large multinationals across its footprint. The focus is clearly shifting toward digital efficiency and demonstrable customer satisfaction improvements.

Digital self-service and AI-powered customer support

Vodafone Group Public Limited Company (VOD) is embedding generative Artificial Intelligence (Gen AI) to make digital self-service interactions more personalized and comprehensive. This technology is also used to enhance frontline digital experiences. For instance, in Italy, Gen AI chatbots are available to support over ten million customers with queries covering roaming and billing. The focus for these chatbots is evolving; key metrics now measure the satisfaction of customers with the interaction itself, moving beyond just the number of contacts handled. Furthermore, the internal use of AI shows tangible results, with developer teams accepting 30% of code suggestions from solutions like GitHub Copilot. This digital push is underpinned by a strategic decision to process customer insights using real-time AI models, which feed into weekly action plans across all markets, a process that began with investment in FY24.

Dedicated account management for large Vodafone Business enterprise clients

For your largest Vodafone Business enterprise clients, the relationship model involves dedicated, high-touch support. This includes deploying account managers, solution specialists, and, for the biggest accounts, executive-level engagement. Vodafone Business saw its organic service revenue grow by 4.0% in the Fiscal Year 2025 (FY25). This growth was supported by strong demand for digital offerings. Over the last two years leading up to FY25, the segment's digital services, which include IoT, Cloud & Security, grew by 26.1%. These digital services now represent approximately 10% of Group service revenue. In specific markets like the US, Vodafone exclusively serves global enterprises with international footprints, leveraging its compliance expertise for local contracting needs.

Here's a snapshot of the scale and focus areas for Vodafone Business:

Metric	Value/Context	Reporting Period
Vodafone Business Organic Service Revenue Growth	4.0%	FY25
B2B Digital Services Growth (Cumulative)	26.1% increase	Last 2 years (to FY25)
Digital Services Share of Group Service Revenue	Circa 10%	FY25
Global Customer Base (Total)	Hundreds of millions	FY25
Enterprise Client Engagement Level	Account Managers, Solution Specialists, Executive Level	Ongoing

Customer Experience (CX) transformation to reduce detractors

Customer Experience (CX) transformation has been held as the top priority. The rollout of the 'Ask Once' program aims to deliver a seamless service guarantee and easier access to help for customers. To drive this, CX boards were established to review customer pain points regularly and implement action plans supported by dedicated investment and senior management oversight. The results of this focus in FY25 were significant: Vodafone Group Public Limited Company (VOD) achieved a market-leading Net Promoter Score (NPS) position and its lowest ever share of detractors across its base. This improvement is reflected in regulatory data, where Ofcom mobile complaints were down by 30% year-on-year in FY25. In the UK specifically, CX improvements supported an increase in the mobile Consumer contract customer base of 117,000 in FY25. The investment supporting this transformation included a reallocated €140 million in FY24.

Retention focus through converged product bundles and loyalty programs

Retention efforts are directly tied to loyalty programs and the appeal of converged offerings. The record-level customer loyalty achieved in FY25 helped drive the 117,000 increase in the mobile Consumer contract customer base. For fixed services in the UK, the customer base grew by 227,000 during FY25, a result supported by the launch of the new 'One Touch Switching' service in September 2024, which simplifies the process of joining Vodafone. While Vodafone's specific retention rate isn't provided, industry context suggests the focus is critical: a 5% increase in retention can boost profits by 25% to 95%, and retaining customers is generally five times less expensive than acquiring new ones. The strategy involves bundling core connectivity with growth areas like digital services to enhance customer stickiness.

Key customer retention and loyalty indicators from FY25 include:

• Mobile Consumer Contract Customer Base Increase: 117,000 customers.
• UK Broadband Customer Base Increase: 227,000 customers.
• Ofcom Mobile Complaints Reduction: 30% year-on-year.
• CX Investment (FY24): €140 million reallocated.

Vodafone Group Public Limited Company (VOD) - Canvas Business Model: Channels

You're looking at how Vodafone Group Public Limited Company (VOD) gets its products and services into the hands of customers as of late 2025. The channel strategy is clearly multi-faceted, balancing physical presence with digital reach, especially as the company continues its portfolio reshaping.

Vodafone-branded retail stores and physical distribution points

The physical footprint remains a core part of the customer interaction strategy, though there's a clear move toward partner-led growth in some areas. Vodafone operates as an owner in 27 countries and maintains partner networks in roughly 60 more countries globally. In the UK, the franchise model shows continued investment, with the launch of the 200th UK franchise partnered store noted as a milestone reflecting investment in in-person support blended with digital services. This physical presence is essential for consumer segments, even as digital adoption rises.

Online sales channels and e-commerce platforms

The shift to digital channels is evident in the performance of digital services, which now account for approximately 10% of Group service revenue. Within Vodafone Business, digital services revenue growth has been a bright spot, with Cloud services specifically growing by 15.1% in FY25. This segment has seen B2B digital services increase by 26.1% over the last two years, showing where digital sales efforts are concentrated and succeeding.

Direct sales force for Vodafone Business enterprise contracts

The direct sales force targets the enterprise segment, which is a significant focus area for Vodafone Business. For the fiscal year ended March 31, 2025 (FY25), Vodafone Business service revenue saw a reported decline of 2.3%, impacted by price competition and lower roaming revenue. However, the organic service revenue growth for Vodafone Business was reported at 4.0% for FY25, indicating underlying operational strength despite headline pressures. The total contract customer base for this segment still managed to increase by 7,000 in FY25, showing customer acquisition efforts are still yielding results.

Third-party distributors and resellers

Third-party channels are crucial for global reach, particularly for the enterprise segment outside of Vodafone's core owned markets. Vodafone US, for instance, focuses exclusively on serving global multinational enterprises and has heavily invested in its channel ecosystem, signing agreements with the largest Technology Service Distributors (TSDs) and resellers in the region. This strategy allows Vodafone to leverage partner expertise to deliver solutions globally, especially for US-headquartered companies expanding internationally. The Partner Markets program also invites regional and rural service providers to collaborate on co-branded services and roaming agreements.

Here's a quick look at some key financial metrics from FY25 that underpin the channel performance:

Metric	Value (FY25)	Comparison/Context
Total Group Revenue	€37.4 billion	Up 2.0% from FY24 (€36.7 billion)
Group Organic Service Revenue Growth	5.1%	Reflects strong underlying demand across markets
Adjusted Free Cash Flow	€2.5 billion	Slightly down from FY24 (€2.6 billion)
Total Dividends Per Share	4.5 eurocents	Down from FY24 (9.0 eurocents)
Capital Returned to Shareholders	€3.7 billion	Includes share buybacks completion and new program launch
Digital Services as % of Group Service Revenue	c. 10%	Key growth area complementing core connectivity

The company's overall channel strategy involves a mix of direct control and partner leverage across its global footprint.

• Vodafone operates in 27 own-operator countries.
• Partner networks exist in roughly 60 more countries.
• UK franchise program reached 200 partnered stores.
• Vodafone US relies on TSDs and Resellers for enterprise reach.
• Cloud services revenue grew 15.1% in FY25.

Vodafone Group Public Limited Company (VOD) - Canvas Business Model: Customer Segments

You're looking at the core of Vodafone Group Public Limited Company's strategy, which is how they divide and serve their vast customer base across Europe and Africa as of late 2025. This segmentation drives everything from network investment to product development.

Mass-market Consumers (Mobile, Fixed, TV) in core European markets (e.g., Germany, UK)

The European Consumer segment remains the largest, though it's undergoing significant transformation, particularly in Germany following regulatory changes. In fiscal year 2025, Vodafone Group reported total mobile customers across its footprint at 256,642 thousand and fixed broadband customers at 18,251 thousand.

In Germany, the largest single market, service revenue declined by 5.0% in FY25, largely due to the change in multi-dwelling unit (MDU) TV law. Vodafone Germany retained 4.2 million households under new commercial terms following the MDU TV migration, which was about 50% of the original 8.5 million MDU TV households. Still, in Q2 FY25, Germany service revenue showed stabilization, growing by 0.5%.

The UK market showed positive momentum, with organic service revenue increasing by 1.9% in FY25. The mobile Consumer contract customer base saw an increase of 117,000 in FY25. However, the UK mobile base fell to 18.175 million by the end of Q4 FY25. Fixed broadband in the UK grew by 227,000 customers across the year, reaching 1.61 million by Q4 FY25.

Key metrics for the core European Consumer segment in FY25 include:

• Total Group Mobile Customers: 256.642 million
• UK Mobile Consumer Contract Additions (FY25): 117,000
• Germany MDU TV Households Retained: 4.2 million
• UK Fixed Broadband Customer Additions (FY25): 227,000

Vodafone Business (B2B) customers, from SMBs to large multinational corporations

Vodafone Business is positioned as a key growth engine, leveraging global scale in connectivity, IoT, cloud, and security. The addressable market for this segment is estimated at €140+ billion. For the full fiscal year 2025, the organic service revenue growth for Vodafone Business was 4.0%. This growth was supported by digital services, which grew 26.1% over the last two years.

The segment's performance showed sequential improvement, with Q2 FY25 organic service revenue growth accelerating to 4.0%. However, the reported service revenue growth for Vodafone Business in FY25 was 1.6%. The total contract customer base saw a net loss, partially due to large low-value contract disconnections, but the focus remains on high-value digital services.

African Consumers focused on mobile data and financial services (M-Pesa)

The Africa Consumer segment, primarily through Vodacom, delivered consistent organic growth, with a 9.7% increase in Q2 FY25. Across Vodacom's international markets, the mobile customer base reached 60.0 million after adding 5.9 million new customers in FY25.

M-Pesa is a critical component here. The M-Pesa customer base grew to 25.2 million active users in FY25. M-Pesa revenue grew by 10.0% to €427.9 million, making up 27.6% of Vodacom's service revenue. In Egypt specifically, Vodafone Cash reached 11.4 million active users.

Here is a snapshot of the African footprint growth in FY25:

Metric	Vodacom International Markets	Egypt Total Mobile Customers
New Mobile Customers Added (FY25)	5.9 million	3.156 million (656k contract + 2.5m prepaid)
Total Mobile Customers (End FY25)	60.0 million	51.5 million
M-Pesa/Vodafone Cash Active Users	25.2 million (M-Pesa)	11.4 million (Vodafone Cash)

Wholesale customers (e.g., national roaming partners like 1&1 in Germany)

Wholesale services contribute to Vodafone's European operations, notably through the fibre joint venture OXG Glasfaser and national roaming agreements. Vodafone Germany's wholesale revenue saw an acceleration, which helped stabilize service revenue in Q2 FY25.

The national roaming partnership with 1&1 in Germany is a key wholesale relationship, with the migration of 1&1's existing customers expected to be completed by autumn 2025. 1&1's total broadband user base, which includes those using the Vodafone network via roaming or OXG fibre, stood at 3.9 million at the end of June 2025. OXG Glasfaser, the fibre JV between Altice and Vodafone, is set to begin onboarding 1&1 services over its network starting in the first quarter of 2026.

The wholesale segment's importance is underscored by the scale of the infrastructure partnerships:

• 1&1 Broadband Base (June 2025): 3.9 million users
• OXG Fibre JV Investment: Set aside €7 billion with Altice
• Expected OXG Premises Covered by March 2026: Over 500,000

Finance: draft 13-week cash view by Friday.

Vodafone Group Public Limited Company (VOD) - Canvas Business Model: Cost Structure

The Cost Structure for Vodafone Group Public Limited Company is heavily weighted towards maintaining and upgrading its extensive network infrastructure, alongside significant costs associated with its ongoing simplification and restructuring programs across its portfolio markets.

Significant capital expenditure (Capex) on network upgrades remains a top cost driver. For the fiscal year ended March 31, 2025 (FY25), total Group capital additions reached approximately €6.9 billion, reflecting a return to investment growth after recent portfolio changes. This spend is directed to support 5G rollout, capacity expansion, and network quality improvements in key markets. The allocation across major segments for these capital additions was detailed as follows:

Segment	FY25 Capital Additions (€ million)	Proportion of Total Group Capex (%)
Germany	2,482	36.2
Africa	2,593	37.8
UK	897	13.1
Other Europe 2	856	12.5
Common Functions 3	45	0.7
Group Total (Excluding Eliminations)	6,873	100.3
Reported Group Total Capital Additions	6,862	N/A

Note that the sum of the segment capital additions in the table above is slightly different from the reported Group total due to rounding or specific treatment of Common Functions/Eliminations in the source data. The reported total Group Capital Additions for FY25 was €6,862 million.

Network operating costs, which comprise network and IT related expenditure, are substantial. While specific total network operating costs are not explicitly isolated, the Group has been focused on efficiency. Vodafone targeted Europe opex savings of €0.4 billion across the period FY23-FY25. However, operating expenditure at the Group level saw an increase in the first half of the subsequent fiscal year (H1 FY25-26), climbing more than 10% to €6.0 billion, driven by post-merger UK costs and other investments.

Personnel and restructuring costs are a direct result of the simplification program. Vodafone has completed or actioned 7,700 role efficiencies as part of its simplification efforts by the end of FY25. The reported restructuring expenses for the year were around €250 million.

Interconnect and roaming costs with other operators are embedded within the operating costs and revenue calculations. Interconnect charges for incoming calls are explicitly included in the definition of Service revenue. Lower roaming revenue was noted as a factor impacting service revenue performance in Germany.

The cost structure was significantly impacted by non-cash impairment charges. Vodafone reported a loss before tax of €1.48 billion for FY25, compared to a profit of €1.62 billion in the prior year, primarily due to non-cash impairment charges totalling €4.5 billion related to its German and Romanian operations. This charge led to a Basic loss per share from continuing operations of 15.86 eurocents in FY25, down from earnings per share of 4.45 eurocents in FY24.

Key components of the FY25 Cost Structure:

• Non-cash impairment charges: €4.5 billion.
• Total Group Capital Additions (Capex): €6.862 billion.
• Role efficiencies completed/actioned: 7,700.
• Reported Restructuring Expenses: approximately €250 million.
• Depreciation on leased assets: €3,205 million.

Vodafone Group Public Limited Company (VOD) - Canvas Business Model: Revenue Streams

You're looking at the core ways Vodafone Group Public Limited Company brings in cash as of late 2025. It's a story of core connectivity services, bolstered by digital growth and a significant financial services arm in Africa. Honestly, the numbers show a business actively reshaping itself through disposals while pushing organic growth in its remaining footprint.

The Total Revenue for the fiscal year ending March 2025 was reported at €37.4 billion. This represented a 2.0% increase over the prior year, even with adverse foreign exchange movements weighing on the final reported figure.

The largest component remains Service Revenue, which grew organically by 5.1% to reach €30.8 billion in FY25. This growth was broad-based across Europe, Africa, and Türkiye, successfully offsetting the anticipated slowdown in Germany.

Here's a quick look at the main revenue categories based on the reported figures:

Revenue Stream Category	FY25 Reported Amount
Total Revenue	€37.4 billion
Service Revenue	€30.8 billion
Other Revenue (Includes Equipment Revenue)	€6.6 billion

Drilling down into the Service Revenue, which covers your Mobile Service Revenue and Fixed Service Revenue, you see where the core business strength lies:

• Organic service revenue growth across the Group for FY25 was 5.1%.
• Vodafone Business, which includes B2B connectivity and digital services, saw organic service revenue growth of 4.0%.
• The UK market delivered organic service revenue growth of 1.9%.
• Türkiye showed exceptionally strong organic service revenue growth at 83.4%.
• Germany service revenue declined by 5.0%, largely due to the MDU TV law change impact.

Digital and IT Services Revenue, which complements the core connectivity, is scaling up. You can see this in the growth of Vodafone Business and the overall digital contribution:

• Digital services now represent approximately 10% of the Group's total service revenue.
• Vodafone Business, a key driver for digital and IT services like Cloud, IoT, and Security, grew its service revenue by 4.0%.

Equipment Revenue is captured within the 'Other Revenue' figure, which is the difference between Total Revenue and Service Revenue. For FY25, this residual category amounted to approximately €6.6 billion (€37.4 billion Total Revenue minus €30.8 billion Service Revenue). This stream is typically driven by handset and device sales supporting the mobile and fixed customer bases.

The Financial Services Revenue stream is heavily concentrated in Africa through M-Pesa. This is a distinct and high-growth area for Vodafone Group, primarily via its stake in Vodacom:

• Financial services customers across the footprint reached 88 million.
• Financial services revenue within Vodacom for FY25 was €0.7 billion.
• Specifically in Vodacom's international markets, M-Pesa revenue grew by 10.0% to reach €427.9 million.

Finance: draft 13-week cash view by Friday.