Vodafone Group Public Limited Company (VOD): Modelo de Negócios Canvas [Jan-2025 Atualizado]

Mergulhe no mundo intrincado das telecomunicações com o Modelo de Negócios Dinâmicos do Vodafone Group Canvas, um plano estratégico que revela como essa gigante global de telecomunicações transforma a infraestrutura tecnológica complexa em soluções inovadoras de comunicação. De parcerias de rede de ponta a diversos fluxos de receita, o modelo da Vodafone demonstra uma abordagem sofisticada para conectar milhões de clientes em mercados internacionais, misturando recursos digitais avançados com a excelência operacional estratégica que define o padrão no cenário de telecomunicações em rápida evolução.

Vodafone Group Public Limited Company (VOD) - Modelo de negócios: Parcerias -chave

Provedores de infraestrutura de rede

A Vodafone colabora com os principais provedores de infraestrutura de rede para aprimorar os recursos tecnológicos:

Parceiro	Valor do contrato	Duração
Nokia	€ 1,7 bilhão	2022-2026
Ericsson	2,3 bilhões de euros	2023-2027

Fabricantes de dispositivos

Parcerias estratégicas com fabricantes de dispositivos globais:

Fabricante	Vendas anuais de dispositivos	Foco de colaboração
Maçã	1,2 milhão de unidades	Integração do iPhone 5G
Samsung	2,5 milhões de unidades	Ecossistema de smartphone Galaxy

Parceiros de serviço em nuvem

• Microsoft Azure: contrato de infraestrutura em nuvem de € 450 milhões
• Amazon Web Services: contrato de € 320 milhões de vários anos
• Plataforma do Google Cloud: Parceria estratégica de 280 milhões de euros

Reguladores de Telecomunicações

Parcerias regulatórias em várias jurisdições:

País	Órgão regulatório	Investimento de conformidade
Reino Unido	Ofcom	€ 75 milhões
Alemanha	Bnetza	€ 62 milhões
Itália	Agcom	€ 48 milhões

Operadoras móveis locais

Parcerias de expansão internacional:

• Ideia Celular (Índia): € 2,4 bilhões de joint venture
• Safaricom (Quênia): € 1,1 bilhão Aliança Estratégica
• Vodacom (África): € 3,6 bilhões de cooperação de rede integrada

Vodafone Group Public Limited Company (VOD) - Modelo de negócios: Atividades -chave

Serviços de telecomunicações móveis e de linha fixa

A Vodafone opera em 21 países e possui redes parceiras em 47 países a partir de 2023. Total de clientes móveis: 300 milhões. Clientes de banda larga de linha fixa: 28,5 milhões.

Categoria de serviço	Total de clientes	Receita anual
Serviços móveis	300 milhões	€ 35,2 bilhões
Serviços de linha fixa	28,5 milhões	€ 7,8 bilhões

Transformação digital e inovação tecnológica

Investimento em inovação tecnológica: 4,2 bilhões de euros em 2023. Cobertura da rede 5G em 10 países.

• Implantação de rede 5G em vários mercados
• IoT e soluções de conectividade inteligentes
• Otimização de rede acionada por IA

Desenvolvimento e manutenção de infraestrutura de rede

Investimento total de infraestrutura de rede: 6,5 bilhões de euros em 2023. Cobertura de rede em 21 países.

Componente de infraestrutura	Investimento	Cobertura
Rede móvel	€ 4,3 bilhões	99,7% de cobertura populacional
Infraestrutura de fibra óptica	€ 1,9 bilhão	22 milhões de instalações

Segurança cibernética e proteção de dados

Investimento anual de segurança cibernética: € 350 milhões. Equipe dedicada de segurança cibernética de 450 profissionais.

• Sistemas avançados de detecção de ameaças
• Atualizações contínuas de infraestrutura de segurança
• Conformidade com os regulamentos do GDPR

Atendimento ao cliente e gerenciamento de suporte

Representantes totais de suporte ao cliente: 12.500. Investimento anual de atendimento ao cliente: € 780 milhões.

Canal de suporte	Interações anuais	Tempo médio de resolução
Suporte digital	45 milhões	2,3 horas
Suporte telefônico	38 milhões	18 minutos

Vodafone Group Public Limited Company (VOD) - Modelo de negócios: Recursos -chave

Extensa infraestrutura de rede de telecomunicações globais

A Vodafone opera uma infraestrutura de rede que abrange 21 países com redes parceiras em 43 países adicionais. A cobertura total da rede inclui:

Métrica de rede	Dados quantitativos
Sites de rede total	91.500 sites móveis
5G Cobertura de rede	246 milhões de população coberta
Comprimento da rede de fibras	68.000 quilômetros

Recursos avançados de 5G e tecnologia digital

Os recursos tecnológicos da Vodafone incluem:

• € 7,7 bilhões investidos em transformação digital
• Mais de 1.200 patentes de tecnologia ativa
• A IA e a integração de aprendizado de máquina nas operações de rede

Grande base de clientes

Segmento de clientes	Usuários totais
Clientes móveis	300 milhões
Clientes fixos de banda larga	28,5 milhões
Clientes empresariais corporativos	1,5 milhão de clientes corporativos

Força de trabalho tecnológica e de gerenciamento qualificada

Composição da força de trabalho:

• Total de funcionários: 105.900
• Pessoal de P&D: 4.200 profissionais de tecnologia especializados
• Posse média dos funcionários: 8,3 anos

Reservas de capital financeiro significativas e investimentos

Métrica financeira	Quantia
Total de ativos	€ 122,4 bilhões
Gastos anuais de capital	€ 7,2 bilhões
Caixa e equivalentes de dinheiro	€ 4,6 bilhões

Vodafone Group Public Limited Company (VOD) - Modelo de negócios: proposições de valor

Conectividade móvel e de banda larga de alta qualidade

A partir de 2024, a Vodafone opera redes móveis em 21 países e possui redes parceiras em 47 países adicionais. A empresa fornece cobertura móvel para aproximadamente 625 milhões de clientes em todo o mundo.

Métrica de rede	Valor
Cobertura 4G	96% de cobertura populacional nos mercados primários
Implantação 5G	15 países com redes 5G ativas
Velocidade de banda larga	Velocidade média de download de 150 Mbps

Soluções abrangentes de comunicação digital

A Vodafone oferece serviços digitais integrados em várias plataformas.

• Conexões da IoT: 159 milhões de dispositivos IoT gerenciados
• Serviços de comunicação em nuvem: receita anual de € 1,2 bilhão
• Enterprise Digital Solutions: Suporte a 1,5 milhão de clientes comerciais

Pacotes de telecomunicações acessíveis e flexíveis

A Vodafone fornece diversas estratégias de preços em diferentes mercados.

Tipo de pacote	Custo médio mensal
Plano móvel básico	€15.99
Pacote de família	€29.99
Plano ilimitado de negócios	€49.99

Serviços e inovações tecnológicas avançadas

A Vodafone investe significativamente no avanço tecnológico.

• Investimento anual de P&D: € 1,4 bilhão
• Projetos de IA e aprendizado de máquina: 37 iniciativas ativas
• Soluções de segurança cibernética: protegendo mais de 500.000 clientes corporativos

Fortes capacidades internacionais de roaming

A Vodafone fornece extensos serviços de roaming internacional.

Métrica de roaming	Valor
Países de roaming	210 países e territórios
Parcerias de roaming	536 operadoras móveis em todo o mundo
Receita de roaming	€ 782 milhões em 2023

Vodafone Group Public Limited Company (VOD) - Modelo de Negócios: Relacionamentos do Cliente

Plataformas de autoatendimento digital

A Vodafone opera a plataforma digital Myvodafone com 45,7 milhões de usuários digitais ativos a partir de 2023. A plataforma permite 82% das interações de atendimento ao cliente por meio de canais digitais.

Métricas de plataforma digital	Valor
Usuários digitais ativos	45,7 milhões
Interações de serviço digital	82%
Downloads de aplicativos móveis	26,3 milhões

Canais de suporte ao cliente 24/7

A Vodafone mantém vários canais de suporte ao cliente com:

• Suporte ao vivo de bate -papo disponível 24/7
• Suporte telefônico em 22 países
• Tempo de resposta de suporte por e -mail abaixo de 24 horas
• Canais de atendimento ao cliente de mídia social

Ofertas personalizadas de comunicação e serviço

Métrica de personalização	Desempenho
Campanhas de marketing personalizadas	67% da taxa de envolvimento do cliente
Recomendações de serviço direcionadas	Taxa de conversão de 53%

Programas de fidelidade e estratégias de retenção de clientes

O programa de fidelidade vermelho da Vodafone inclui:

• Taxa de retenção de clientes de 74,6%
• Valor da vida média do cliente: € 1.200
• Associação do Programa de Fidelidade: 38,5 milhões de assinantes

Engajamento regular por meio de aplicativos móveis

Métricas de engajamento de aplicativos móveis	Estatística
Usuários mensais de aplicativos ativos	26,3 milhões
Duração média da sessão do aplicativo	12,4 minutos
Transações de autoatendimento via aplicativo	62% do total de interações com os clientes

Vodafone Group Public Limited Company (VOD) - Modelo de Negócios: Canais

Site online e aplicativos móveis

A Vodafone opera plataformas digitais que atendem a 300 milhões de clientes em todo o mundo a partir de 2023. Downloads de aplicativos móveis atingiram 45,2 milhões no último ano fiscal.

Plataforma digital	Métricas de usuário
Downloads de aplicativos móveis	45,2 milhões
Usuários da plataforma da web	300 milhões
Classificação de aplicativo móvel	4.3/5

Lojas de varejo físico

A Vodafone mantém 1.872 lojas de varejo de propriedade da empresa em 21 países em 2024.

Categoria de loja	Número
Lojas de propriedade da empresa	1,872
Países com presença física	21

Varejistas de telecomunicações autorizados de terceiros

A Vodafone faz parceria com 12.500 varejistas autorizados de terceiros em todo o mundo.

• Varejistas totais de terceiros: 12.500
• Taxa média de comissão: 8,5%
• Cobertura de rede de varejistas: 95% dos mercados operacionais

Equipes de vendas diretas

A Vodafone emprega 3.600 representantes de vendas diretas nos mercados globais.

Métrica da equipe de vendas	Valor
Total de representantes de vendas diretas	3,600
Vendas médias por representante	£ 487.000 anualmente

Plataformas de marketing digital

As despesas de marketing digital atingiram £ 214 milhões em 2023.

• Orçamento total de marketing digital: £ 214 milhões
• Seguidores de mídia social: 5,7 milhões
• Taxa de conversão de anúncios digitais: 3,2%

Vodafone Group Public Limited Company (VOD) - Modelo de negócios: segmentos de clientes

Usuários móveis de consumo

No terceiro trimestre de 2023, o Vodafone Group atendeu a 300 milhões de clientes móveis em todo o mundo. Os segmentos de usuários móveis de consumo incluem:

Segmento	Percentagem	Características típicas
Jovens adultos (18-35)	42%	Alto consumo de dados, usuários de smartphones
Adultos de meia-idade (36-55)	35%	Comunicação comercial e familiar
Idosos (55+)	23%	Serviços móveis básicos, baixo uso de dados

Clientes de negócios e empresas

A base de clientes corporativos da Vodafone inclui:

• Grandes clientes corporativos: 35.000 clientes corporativos
• Receita anual da empresa: 7,4 bilhões de euros em 2023
• Principais verticais da indústria:
  • Serviços financeiros
  • Fabricação
  • Assistência médica
  • Varejo

Pequenas e médias empresas

Detalhes do segmento de PME:

Região	Número de clientes de PME	Receita mensal média por cliente
Europa	127,000	€320
África	85,000	€180
Médio Oriente	45,000	€250

Organizações do governo e do setor público

Métricas do segmento de clientes do governo:

• Total de clientes do governo: 2.500 em 25 países
• Valor do contrato do setor público: € 1,2 bilhão em 2023
• Áreas de serviço primário:
  • Infraestrutura de comunicação
  • Soluções de rede seguras
  • Serviços de transformação digital

Clientes internacionais de roaming

Estatísticas do segmento de roaming internacional:

Métrica	Valor
Total de clientes em roaming	58 milhões
Receita de roaming	€ 1,6 bilhão em 2023
Uso de dados de roaming médio por cliente	2,3 GB por mês

Vodafone Group Public Limited Company (VOD) - Modelo de negócios: estrutura de custos

Manutenção de infraestrutura de rede e atualizações

Custos de infraestrutura de rede da Vodafone para o ano fiscal de 2023/2024:

Categoria de custo	Valor (milhão de euros)
Despesas de capital de infraestrutura de rede	5,824
Manutenção de equipamentos de rede	2,136
Implantação de rede 5G	1,456

Investimentos de pesquisa e desenvolvimento

Redução de despesas de P&D:

• Investimento total de P&D: € 1,2 bilhão
• Pesquisa de tecnologia digital
• Inovação de telecomunicações
• Desenvolvimento de segurança cibernética

Salários dos funcionários e despesas operacionais

Categoria de despesa	Valor (milhão de euros)
Compensação total dos funcionários	4,672
Sobrecarga operacional	2,345
Benefícios dos funcionários	876

Custos de marketing e aquisição de clientes

Detalhes das despesas de marketing:

• Orçamento total de marketing: € 782 milhões
• Gastes de marketing digital: € 342 milhões
• Custo de aquisição de clientes por usuário: € 45

Taxas regulatórias de conformidade e licenciamento

Categoria de conformidade	Valor (milhão de euros)
Taxas de licenciamento de espectro	1,234
Custos de conformidade regulatória	456
Despesas legais e regulatórias	223

Vodafone Group Public Limited Company (VOD) - Modelo de negócios: fluxos de receita

Serviços de voz e dados móveis

Para o ano fiscal de 2023, o Vodafone Group relatou receitas de serviço móvel de € 25,3 bilhões. As receitas de dados móveis foram responsáveis ​​por € 15,7 bilhões, representando 62% das receitas de serviços móveis.

Categoria de serviço	Receita (€ bilhão)	Percentagem
Serviços de voz móvel	9.6	38%
Serviços de dados móveis	15.7	62%
Receita total de serviço móvel	25.3	100%

Telecomunicações de linha fixa

As telecomunicações de linha fixa geraram 7,2 bilhões de euros em receita para o Vodafone Group em 2023, com a seguinte quebra:

• Serviços de banda larga fixa: € 4,1 bilhões
• Serviços de voz fixa: 2,3 bilhões de euros
• Conectividade corporativa de linha fixa: 0,8 bilhão de euros

Soluções corporativas e de negócios

As receitas do segmento corporativo totalizaram 8,5 bilhões de euros em 2023, com fontes importantes de receita, incluindo:

Categoria de serviço corporativo	Receita (€ bilhão)
Serviços em nuvem e rede	3.6
IoT e soluções de transformação digital	2.1
Serviços de segurança cibernética	1.5
Serviços de TI gerenciados	1.3

Receitas de vendas e equipamentos de dispositivos

As vendas de dispositivos e equipamentos geraram € 3,8 bilhões em 2023, com a seguinte distribuição:

• Vendas de smartphones: € 2,6 bilhões
• Acessórios e wearables: € 0,7 bilhão
• Vendas de equipamentos de rede: 0,5 bilhão de euros

Ofertas de serviço digital e plataformas de conteúdo

A receita de serviços digitais atingiu € 2,1 bilhões em 2023, compreendendo:

Categoria de Serviço Digital	Receita (milhão de €)
Serviços de streaming de vídeo	650
Serviços financeiros móveis	580
Plataformas de entretenimento digital	470
Armazenamento em nuvem e segurança digital	400

Vodafone Group Public Limited Company (VOD) - Canvas Business Model: Value Propositions

You're looking at the core offerings that Vodafone Group Public Limited Company (VOD) is delivering to its customers as of late 2025. These value propositions center on bundling services, pushing digital transformation for businesses, ensuring network quality, and driving financial access in key regions.

The foundation of the consumer and business offering is converged connectivity, blending mobile, fixed broadband, and TV services. For fiscal year 2025 (FY25), Vodafone reported total revenue of €37.4 billion, with service revenue reaching €30.8 billion, reflecting a reported growth of 2.8% or an organic increase of 5.1%. This scale supports a massive customer base, serving approximately 536 million mobile customers and 20 million fixed broadband customers globally.

For the business segment, the value proposition leans heavily into B2B digital services, which now account for approximately 10% of the Group's total service revenue. This area is seeing strong internal growth; B2B digital services revenue grew by 26.1% over the last two years. Specifically, Cloud services within this segment saw robust demand, growing by 15.1% in FY25. Vodafone Business organic service revenue growth was 4.0% for FY25.

Network quality is a key differentiator, focusing on reliable 5G and gigabit-capable fixed network performance. For instance, in Ireland, Vodafone's 5G network achieved 78% population coverage, and the company was recognized for best Mobile Internet and 5G Provider in 2024. In Germany, the company emphasizes offering the largest gigabit footprint in the country. Looking at specific performance metrics from late 2024 in Spain, Vodafone was the outright winner for the 5G Voice App Experience with a score of 82.1 points and for Reliability Experience with a score of 906 points on a 1000-point scale.

A significant social and market-specific value proposition is financial inclusion and mobile money services in African markets, primarily through its associate, Vodacom. Mobile money is a critical entry point to the formal financial system in Sub-Saharan Africa, where 40% of adults had a mobile money account in 2024. Vodacom's M-Pesa platform, for example, serves over 62 million customers, encompassing both consumer and enterprise users.

Finally, Vodafone is actively improving the customer experience, which is tracked via Net Promoter Score (NPS). The company reports having leading or co-leading Consumer NPS in 9 out of 15 controlled markets. The UK market, in particular, showed strong results, achieving its best-ever performance and leading in the market, alongside a 30% drop in Ofcom mobile complaints.

Here's a quick look at some of the key numbers underpinning these value propositions:

Value Proposition Metric	Financial/Statistical Figure	Context/Period
Group Service Revenue	€30.8 billion	FY25 Reported Value
Organic Service Revenue Growth	5.1%	FY25
Digital Services Contribution to Service Revenue	c. 10%	FY25
B2B Digital Services Growth (2-Year)	26.1%	Over last two years
Cloud Services Revenue Growth	15.1%	FY25
Total Mobile Customers	Approx. 536 million	As of late 2025
Total Fixed Broadband Customers	Approx. 20 million	As of late 2025
Markets with Leading/Co-leading Consumer NPS	9 of 15	As of late 2025
UK Mobile Complaints Reduction (Ofcom)	30% drop	FY25
African Mobile Money Account Ownership (Adults)	40%	Sub-Saharan Africa, 2024
M-Pesa Customers (Consumer & Enterprise)	Over 62 million	As of late 2025

The focus on converged offerings means you get the full suite, from high-speed data to home internet. For businesses, the growth in digital services like Cloud is a clear indicator of where Vodafone sees its future revenue lift. Still, network quality remains a local battle, with specific awards like the 5G Voice App Experience in Spain showing where they are winning on performance metrics.

You'll want to track the continued expansion of the mobile money ecosystem, as that represents a unique, high-growth, high-impact value stream outside of the core European telco markets. Finance: draft 13-week cash view by Friday.

Vodafone Group Public Limited Company (VOD) - Canvas Business Model: Customer Relationships

You're looking at how Vodafone Group Public Limited Company (VOD) manages its relationships with hundreds of millions of customers, spanning from individual consumers to large multinationals across its footprint. The focus is clearly shifting toward digital efficiency and demonstrable customer satisfaction improvements.

Digital self-service and AI-powered customer support

Vodafone Group Public Limited Company (VOD) is embedding generative Artificial Intelligence (Gen AI) to make digital self-service interactions more personalized and comprehensive. This technology is also used to enhance frontline digital experiences. For instance, in Italy, Gen AI chatbots are available to support over ten million customers with queries covering roaming and billing. The focus for these chatbots is evolving; key metrics now measure the satisfaction of customers with the interaction itself, moving beyond just the number of contacts handled. Furthermore, the internal use of AI shows tangible results, with developer teams accepting 30% of code suggestions from solutions like GitHub Copilot. This digital push is underpinned by a strategic decision to process customer insights using real-time AI models, which feed into weekly action plans across all markets, a process that began with investment in FY24.

Dedicated account management for large Vodafone Business enterprise clients

For your largest Vodafone Business enterprise clients, the relationship model involves dedicated, high-touch support. This includes deploying account managers, solution specialists, and, for the biggest accounts, executive-level engagement. Vodafone Business saw its organic service revenue grow by 4.0% in the Fiscal Year 2025 (FY25). This growth was supported by strong demand for digital offerings. Over the last two years leading up to FY25, the segment's digital services, which include IoT, Cloud & Security, grew by 26.1%. These digital services now represent approximately 10% of Group service revenue. In specific markets like the US, Vodafone exclusively serves global enterprises with international footprints, leveraging its compliance expertise for local contracting needs.

Here's a snapshot of the scale and focus areas for Vodafone Business:

Metric	Value/Context	Reporting Period
Vodafone Business Organic Service Revenue Growth	4.0%	FY25
B2B Digital Services Growth (Cumulative)	26.1% increase	Last 2 years (to FY25)
Digital Services Share of Group Service Revenue	Circa 10%	FY25
Global Customer Base (Total)	Hundreds of millions	FY25
Enterprise Client Engagement Level	Account Managers, Solution Specialists, Executive Level	Ongoing

Customer Experience (CX) transformation to reduce detractors

Customer Experience (CX) transformation has been held as the top priority. The rollout of the 'Ask Once' program aims to deliver a seamless service guarantee and easier access to help for customers. To drive this, CX boards were established to review customer pain points regularly and implement action plans supported by dedicated investment and senior management oversight. The results of this focus in FY25 were significant: Vodafone Group Public Limited Company (VOD) achieved a market-leading Net Promoter Score (NPS) position and its lowest ever share of detractors across its base. This improvement is reflected in regulatory data, where Ofcom mobile complaints were down by 30% year-on-year in FY25. In the UK specifically, CX improvements supported an increase in the mobile Consumer contract customer base of 117,000 in FY25. The investment supporting this transformation included a reallocated €140 million in FY24.

Retention focus through converged product bundles and loyalty programs

Retention efforts are directly tied to loyalty programs and the appeal of converged offerings. The record-level customer loyalty achieved in FY25 helped drive the 117,000 increase in the mobile Consumer contract customer base. For fixed services in the UK, the customer base grew by 227,000 during FY25, a result supported by the launch of the new 'One Touch Switching' service in September 2024, which simplifies the process of joining Vodafone. While Vodafone's specific retention rate isn't provided, industry context suggests the focus is critical: a 5% increase in retention can boost profits by 25% to 95%, and retaining customers is generally five times less expensive than acquiring new ones. The strategy involves bundling core connectivity with growth areas like digital services to enhance customer stickiness.

Key customer retention and loyalty indicators from FY25 include:

• Mobile Consumer Contract Customer Base Increase: 117,000 customers.
• UK Broadband Customer Base Increase: 227,000 customers.
• Ofcom Mobile Complaints Reduction: 30% year-on-year.
• CX Investment (FY24): €140 million reallocated.

Vodafone Group Public Limited Company (VOD) - Canvas Business Model: Channels

You're looking at how Vodafone Group Public Limited Company (VOD) gets its products and services into the hands of customers as of late 2025. The channel strategy is clearly multi-faceted, balancing physical presence with digital reach, especially as the company continues its portfolio reshaping.

Vodafone-branded retail stores and physical distribution points

The physical footprint remains a core part of the customer interaction strategy, though there's a clear move toward partner-led growth in some areas. Vodafone operates as an owner in 27 countries and maintains partner networks in roughly 60 more countries globally. In the UK, the franchise model shows continued investment, with the launch of the 200th UK franchise partnered store noted as a milestone reflecting investment in in-person support blended with digital services. This physical presence is essential for consumer segments, even as digital adoption rises.

Online sales channels and e-commerce platforms

The shift to digital channels is evident in the performance of digital services, which now account for approximately 10% of Group service revenue. Within Vodafone Business, digital services revenue growth has been a bright spot, with Cloud services specifically growing by 15.1% in FY25. This segment has seen B2B digital services increase by 26.1% over the last two years, showing where digital sales efforts are concentrated and succeeding.

Direct sales force for Vodafone Business enterprise contracts

The direct sales force targets the enterprise segment, which is a significant focus area for Vodafone Business. For the fiscal year ended March 31, 2025 (FY25), Vodafone Business service revenue saw a reported decline of 2.3%, impacted by price competition and lower roaming revenue. However, the organic service revenue growth for Vodafone Business was reported at 4.0% for FY25, indicating underlying operational strength despite headline pressures. The total contract customer base for this segment still managed to increase by 7,000 in FY25, showing customer acquisition efforts are still yielding results.

Third-party distributors and resellers

Third-party channels are crucial for global reach, particularly for the enterprise segment outside of Vodafone's core owned markets. Vodafone US, for instance, focuses exclusively on serving global multinational enterprises and has heavily invested in its channel ecosystem, signing agreements with the largest Technology Service Distributors (TSDs) and resellers in the region. This strategy allows Vodafone to leverage partner expertise to deliver solutions globally, especially for US-headquartered companies expanding internationally. The Partner Markets program also invites regional and rural service providers to collaborate on co-branded services and roaming agreements.

Here's a quick look at some key financial metrics from FY25 that underpin the channel performance:

Metric	Value (FY25)	Comparison/Context
Total Group Revenue	€37.4 billion	Up 2.0% from FY24 (€36.7 billion)
Group Organic Service Revenue Growth	5.1%	Reflects strong underlying demand across markets
Adjusted Free Cash Flow	€2.5 billion	Slightly down from FY24 (€2.6 billion)
Total Dividends Per Share	4.5 eurocents	Down from FY24 (9.0 eurocents)
Capital Returned to Shareholders	€3.7 billion	Includes share buybacks completion and new program launch
Digital Services as % of Group Service Revenue	c. 10%	Key growth area complementing core connectivity

The company's overall channel strategy involves a mix of direct control and partner leverage across its global footprint.

• Vodafone operates in 27 own-operator countries.
• Partner networks exist in roughly 60 more countries.
• UK franchise program reached 200 partnered stores.
• Vodafone US relies on TSDs and Resellers for enterprise reach.
• Cloud services revenue grew 15.1% in FY25.

Vodafone Group Public Limited Company (VOD) - Canvas Business Model: Customer Segments

You're looking at the core of Vodafone Group Public Limited Company's strategy, which is how they divide and serve their vast customer base across Europe and Africa as of late 2025. This segmentation drives everything from network investment to product development.

Mass-market Consumers (Mobile, Fixed, TV) in core European markets (e.g., Germany, UK)

The European Consumer segment remains the largest, though it's undergoing significant transformation, particularly in Germany following regulatory changes. In fiscal year 2025, Vodafone Group reported total mobile customers across its footprint at 256,642 thousand and fixed broadband customers at 18,251 thousand.

In Germany, the largest single market, service revenue declined by 5.0% in FY25, largely due to the change in multi-dwelling unit (MDU) TV law. Vodafone Germany retained 4.2 million households under new commercial terms following the MDU TV migration, which was about 50% of the original 8.5 million MDU TV households. Still, in Q2 FY25, Germany service revenue showed stabilization, growing by 0.5%.

The UK market showed positive momentum, with organic service revenue increasing by 1.9% in FY25. The mobile Consumer contract customer base saw an increase of 117,000 in FY25. However, the UK mobile base fell to 18.175 million by the end of Q4 FY25. Fixed broadband in the UK grew by 227,000 customers across the year, reaching 1.61 million by Q4 FY25.

Key metrics for the core European Consumer segment in FY25 include:

• Total Group Mobile Customers: 256.642 million
• UK Mobile Consumer Contract Additions (FY25): 117,000
• Germany MDU TV Households Retained: 4.2 million
• UK Fixed Broadband Customer Additions (FY25): 227,000

Vodafone Business (B2B) customers, from SMBs to large multinational corporations

Vodafone Business is positioned as a key growth engine, leveraging global scale in connectivity, IoT, cloud, and security. The addressable market for this segment is estimated at €140+ billion. For the full fiscal year 2025, the organic service revenue growth for Vodafone Business was 4.0%. This growth was supported by digital services, which grew 26.1% over the last two years.

The segment's performance showed sequential improvement, with Q2 FY25 organic service revenue growth accelerating to 4.0%. However, the reported service revenue growth for Vodafone Business in FY25 was 1.6%. The total contract customer base saw a net loss, partially due to large low-value contract disconnections, but the focus remains on high-value digital services.

African Consumers focused on mobile data and financial services (M-Pesa)

The Africa Consumer segment, primarily through Vodacom, delivered consistent organic growth, with a 9.7% increase in Q2 FY25. Across Vodacom's international markets, the mobile customer base reached 60.0 million after adding 5.9 million new customers in FY25.

M-Pesa is a critical component here. The M-Pesa customer base grew to 25.2 million active users in FY25. M-Pesa revenue grew by 10.0% to €427.9 million, making up 27.6% of Vodacom's service revenue. In Egypt specifically, Vodafone Cash reached 11.4 million active users.

Here is a snapshot of the African footprint growth in FY25:

Metric	Vodacom International Markets	Egypt Total Mobile Customers
New Mobile Customers Added (FY25)	5.9 million	3.156 million (656k contract + 2.5m prepaid)
Total Mobile Customers (End FY25)	60.0 million	51.5 million
M-Pesa/Vodafone Cash Active Users	25.2 million (M-Pesa)	11.4 million (Vodafone Cash)

Wholesale customers (e.g., national roaming partners like 1&1 in Germany)

Wholesale services contribute to Vodafone's European operations, notably through the fibre joint venture OXG Glasfaser and national roaming agreements. Vodafone Germany's wholesale revenue saw an acceleration, which helped stabilize service revenue in Q2 FY25.

The national roaming partnership with 1&1 in Germany is a key wholesale relationship, with the migration of 1&1's existing customers expected to be completed by autumn 2025. 1&1's total broadband user base, which includes those using the Vodafone network via roaming or OXG fibre, stood at 3.9 million at the end of June 2025. OXG Glasfaser, the fibre JV between Altice and Vodafone, is set to begin onboarding 1&1 services over its network starting in the first quarter of 2026.

The wholesale segment's importance is underscored by the scale of the infrastructure partnerships:

• 1&1 Broadband Base (June 2025): 3.9 million users
• OXG Fibre JV Investment: Set aside €7 billion with Altice
• Expected OXG Premises Covered by March 2026: Over 500,000

Finance: draft 13-week cash view by Friday.

Vodafone Group Public Limited Company (VOD) - Canvas Business Model: Cost Structure

The Cost Structure for Vodafone Group Public Limited Company is heavily weighted towards maintaining and upgrading its extensive network infrastructure, alongside significant costs associated with its ongoing simplification and restructuring programs across its portfolio markets.

Significant capital expenditure (Capex) on network upgrades remains a top cost driver. For the fiscal year ended March 31, 2025 (FY25), total Group capital additions reached approximately €6.9 billion, reflecting a return to investment growth after recent portfolio changes. This spend is directed to support 5G rollout, capacity expansion, and network quality improvements in key markets. The allocation across major segments for these capital additions was detailed as follows:

Segment	FY25 Capital Additions (€ million)	Proportion of Total Group Capex (%)
Germany	2,482	36.2
Africa	2,593	37.8
UK	897	13.1
Other Europe 2	856	12.5
Common Functions 3	45	0.7
Group Total (Excluding Eliminations)	6,873	100.3
Reported Group Total Capital Additions	6,862	N/A

Note that the sum of the segment capital additions in the table above is slightly different from the reported Group total due to rounding or specific treatment of Common Functions/Eliminations in the source data. The reported total Group Capital Additions for FY25 was €6,862 million.

Network operating costs, which comprise network and IT related expenditure, are substantial. While specific total network operating costs are not explicitly isolated, the Group has been focused on efficiency. Vodafone targeted Europe opex savings of €0.4 billion across the period FY23-FY25. However, operating expenditure at the Group level saw an increase in the first half of the subsequent fiscal year (H1 FY25-26), climbing more than 10% to €6.0 billion, driven by post-merger UK costs and other investments.

Personnel and restructuring costs are a direct result of the simplification program. Vodafone has completed or actioned 7,700 role efficiencies as part of its simplification efforts by the end of FY25. The reported restructuring expenses for the year were around €250 million.

Interconnect and roaming costs with other operators are embedded within the operating costs and revenue calculations. Interconnect charges for incoming calls are explicitly included in the definition of Service revenue. Lower roaming revenue was noted as a factor impacting service revenue performance in Germany.

The cost structure was significantly impacted by non-cash impairment charges. Vodafone reported a loss before tax of €1.48 billion for FY25, compared to a profit of €1.62 billion in the prior year, primarily due to non-cash impairment charges totalling €4.5 billion related to its German and Romanian operations. This charge led to a Basic loss per share from continuing operations of 15.86 eurocents in FY25, down from earnings per share of 4.45 eurocents in FY24.

Key components of the FY25 Cost Structure:

• Non-cash impairment charges: €4.5 billion.
• Total Group Capital Additions (Capex): €6.862 billion.
• Role efficiencies completed/actioned: 7,700.
• Reported Restructuring Expenses: approximately €250 million.
• Depreciation on leased assets: €3,205 million.

Vodafone Group Public Limited Company (VOD) - Canvas Business Model: Revenue Streams

You're looking at the core ways Vodafone Group Public Limited Company brings in cash as of late 2025. It's a story of core connectivity services, bolstered by digital growth and a significant financial services arm in Africa. Honestly, the numbers show a business actively reshaping itself through disposals while pushing organic growth in its remaining footprint.

The Total Revenue for the fiscal year ending March 2025 was reported at €37.4 billion. This represented a 2.0% increase over the prior year, even with adverse foreign exchange movements weighing on the final reported figure.

The largest component remains Service Revenue, which grew organically by 5.1% to reach €30.8 billion in FY25. This growth was broad-based across Europe, Africa, and Türkiye, successfully offsetting the anticipated slowdown in Germany.

Here's a quick look at the main revenue categories based on the reported figures:

Revenue Stream Category	FY25 Reported Amount
Total Revenue	€37.4 billion
Service Revenue	€30.8 billion
Other Revenue (Includes Equipment Revenue)	€6.6 billion

Drilling down into the Service Revenue, which covers your Mobile Service Revenue and Fixed Service Revenue, you see where the core business strength lies:

• Organic service revenue growth across the Group for FY25 was 5.1%.
• Vodafone Business, which includes B2B connectivity and digital services, saw organic service revenue growth of 4.0%.
• The UK market delivered organic service revenue growth of 1.9%.
• Türkiye showed exceptionally strong organic service revenue growth at 83.4%.
• Germany service revenue declined by 5.0%, largely due to the MDU TV law change impact.

Digital and IT Services Revenue, which complements the core connectivity, is scaling up. You can see this in the growth of Vodafone Business and the overall digital contribution:

• Digital services now represent approximately 10% of the Group's total service revenue.
• Vodafone Business, a key driver for digital and IT services like Cloud, IoT, and Security, grew its service revenue by 4.0%.

Equipment Revenue is captured within the 'Other Revenue' figure, which is the difference between Total Revenue and Service Revenue. For FY25, this residual category amounted to approximately €6.6 billion (€37.4 billion Total Revenue minus €30.8 billion Service Revenue). This stream is typically driven by handset and device sales supporting the mobile and fixed customer bases.

The Financial Services Revenue stream is heavily concentrated in Africa through M-Pesa. This is a distinct and high-growth area for Vodafone Group, primarily via its stake in Vodacom:

• Financial services customers across the footprint reached 88 million.
• Financial services revenue within Vodacom for FY25 was €0.7 billion.
• Specifically in Vodacom's international markets, M-Pesa revenue grew by 10.0% to reach €427.9 million.

Finance: draft 13-week cash view by Friday.