Verizon Communications Inc. (VZ): Business Model Canvas [Jan-2025 Mise à jour]

Dans le monde dynamique des télécommunications, Verizon Communications Inc. est un titan technologique, tissant un modèle commercial complexe qui transforme la connectivité d'une simple utilité à un écosystème numérique complet. En intégrant stratégiquement l'infrastructure 5G de pointe, des partenariats divers et une prestation de services innovants, Verizon a conçu une toile commerciale qui non seulement relie des millions, mais anticipe également le paysage de communication numérique en constante évolution. Plongez dans le plan qui alimente l'un des géants des télécommunications les plus influents d'Amérique et découvrez comment Verizon transforme les défis technologiques complexes en expériences client transparentes.

Verizon Communications Inc. (VZ) - Modèle d'entreprise: partenariats clés

Fabricants d'équipements de réseau

Verizon maintient des partenariats stratégiques avec les principaux fabricants d'équipements de réseau:

Partenaire	Valeur du contrat	Focus de partenariat
Nokia	1,2 milliard de dollars (2023)	Développement des infrastructures 5G
Éricson	1,5 milliard de dollars (2023)	Équipement réseau et technologie 5G

Fournisseurs de contenu

L'écosystème de partenariat de contenu de Verizon comprend:

• Disney: Contrat de distribution de contenu stratégique des médias
• Netflix: services de streaming groupés
• TV YouTube: partenariat de streaming vidéo mobile

Fournisseurs de services cloud

Partenaire de cloud	Valeur de collaboration annuelle	Portée du service
Services Web Amazon	750 millions de dollars (2023)	Solutions de cloud d'entreprise
Microsoft Azure	500 millions de dollars (2023)	Infrastructure cloud hybride

Fabricants d'appareils mobiles

Détails du partenariat de l'appareil clé:

• Apple: distribution d'iPhone et intégration 5G
• Samsung: écosystème de smartphone Galaxy
• Google: collaboration sur smartphone Pixel

Partenaires technologiques stratégiques d'entreprise

Partenaire technologique	Focus de partenariat	Investissement annuel
Systèmes Cisco	Solutions de réseautage d'entreprise	400 millions de dollars
Ibm	Intégration d'IA et de cybersécurité	350 millions de dollars

Verizon Communications Inc. (VZ) - Modèle d'entreprise: activités clés

Développement des infrastructures réseau 5G

Au quatrième trimestre 2023, Verizon a investi 6,7 milliards de dollars dans les dépenses en capital pour l'infrastructure réseau. La couverture totale du réseau 5G a atteint 230 millions de personnes dans 2 700 villes aux États-Unis.

Métrique d'infrastructure	2023 données
Déploiements de petites cellules 5G	45 000 sites
Miles du réseau de fibres	128 000 miles de route
Investissement d'équipement de réseau	6,7 milliards de dollars

Prestation de services mobiles et haut débit

Verizon dessert 142,8 millions de connexions sans fil et 7,2 millions d'abonnés à large bande FIOS au T2 2023.

• Base d'abonné sans fil: 142,8 millions
• Abonnés à large bande FIOS: 7,2 millions
• Utilisation moyenne mensuelle des données mobiles: 12,4 Go par abonné

Sécurité du réseau et protection des données

Verizon a investi 1,2 milliard de dollars dans les technologies d'infrastructure de cybersécurité et de protection contre les menaces en 2023.

Métrique de sécurité	2023 données
Investissement en cybersécurité	1,2 milliard de dollars
Centres d'opérations de sécurité	12 centres mondiaux
Incidents annuels de détection des menaces	2,3 millions

Service client et support technique

Verizon exploite 1 650 magasins de détail et maintient des canaux de support numériques et téléphoniques 24/7.

• Emplacements totaux de magasin de détail: 1 650
• Canaux de support client: téléphone, chat, en ligne, en magasin
• Temps de résolution du service client moyen: 7,2 minutes

Transformation numérique et innovation technologique

Verizon a alloué 3,4 milliards de dollars à la recherche et au développement dans les technologies émergentes en 2023.

Métrique d'innovation	2023 données
Investissement en R&D	3,4 milliards de dollars
Projets d'apprentissage IA / machine	87 initiatives actives
Demandes de brevet déposées	532 nouvelles applications

Verizon Communications Inc. (VZ) - Modèle d'entreprise: Ressources clés

Infrastructure de télécommunications approfondie

Depuis le Q4 2023, Verizon fonctionne:

Actif d'infrastructure	Quantité / portée
Tours de cellules	68 500 à l'échelle nationale
Miles du réseau de fibres	4,65 millions de miles
Couverture 5G Ultra Wideband	230+ millions de personnes

Grands exploitations à spectre

Détails du portefeuille Spectrum:

• Spectre détenu sur la bande C: 160 MHz
• Spectre d'ondes millimétriques: bandes 28 GHz et 39 GHz
• Valeur totale du spectre estimé à 45,5 milliards de dollars

Recherche et développement technologiques

Métriques d'investissement en R&D:

Métrique de R&D	Valeur 2023
Dépenses de R&D annuelles	1,8 milliard de dollars
Brevets technologiques	Plus de 7 400 brevets actifs

Main-d'œuvre qualifiée

Composition de la main-d'œuvre:

• Total des employés: 117 100
• Tiration moyenne des employés techniques: 8,3 ans
• Employés titulaires de diplômes techniques avancés: 62%

Réputation de la marque et clientèle

Métriques des clients:

Segment de clientèle	Nombre
Connexions sans fil	142,4 millions
Abonnés Internet à large bande	15,2 millions
Clients commerciaux d'entreprise	Plus de 22 000 clients d'entreprise

Verizon Communications Inc. (VZ) - Modèle d'entreprise: propositions de valeur

Connectivité mobile et Internet haute vitesse fiable

Couverture du réseau mobile de Verizon auprès du quatrième trimestre 2023:

Métrique du réseau	Statistique
Couverture 4G LTE	99% de la population américaine
Couverture 5G à l'échelle nationale	230+ millions de personnes
Couverture 5G Ultra Wideband	Plus de 200 villes

Solutions de communication numérique complètes

Offres de services de communication de Verizon:

• Plans de voix et de données sans fil
• Services Internet et télévision FIOS
• Solutions de communication d'entreprise

Technologie avancée du réseau 5G

Investissement et performance du réseau 5G:

Métrique d'investissement 5G	Montant
Investissement annuel d'infrastructure 5G	10,3 milliards de dollars en 2023
Vitesse de téléchargement moyenne 5G	494,4 Mbps

Services de divertissement et de communication intégrés

Métriques du service de divertissement:

• Disney + groupé avec des plans sans fil
• Streaming mobile NFL
• Plateforme de médias Verizon

Solutions de technologie de l'entreprise et de consommation

Entreprise Technology Services Revenue:

Catégorie de service	Revenus annuels
Services de communication d'entreprise	31,2 milliards de dollars en 2023
Solutions de cloud et de sécurité	8,7 milliards de dollars en 2023

Verizon Communications Inc. (VZ) - Modèle d'entreprise: relations avec les clients

Plates-formes de support client numérique

Verizon maintient les canaux de support client numérique 24/7 avec les mesures suivantes:

Canal de support	Volume d'interaction annuel	Temps de réponse moyen
Assistance de chat en ligne	47,3 millions d'interactions	2,4 minutes
Prise en charge de l'application mobile	36,8 millions d'interactions	3,1 minutes
Support des médias sociaux	22,5 millions d'interactions	4,2 minutes

Plans mobiles et Internet personnalisés

Verizon propose des plans personnalisés avec la pénétration du marché suivante:

• Plans 5G illimités: 62% de la clientèle mobile
• Services Internet et mobiles à domicile groupés: 38% des clients
• Plans personnalisés d'entreprise: 45% du segment de la clientèle d'entreprise

Programmes de fidélité et récompenses

Le programme de fidélité de Verizon «Verizon Up» comprend:

Métrique du programme	Valeur
Membres totaux inscrits	73,4 millions
Valeur de récompense annuelle	287 $ par membre
Taux de rétention	84%

Applications mobiles en libre-service

Statistiques d'utilisation des applications mobiles de Verizon:

• Total des téléchargements d'applications: 156,2 millions
• Utilisateurs actifs mensuels: 89,7 millions
• Paiement de facture via l'application: 67% des clients
• Gestion du plan via l'application: 72% des clients

Gestion des comptes commerciaux et d'entreprise dédiés

Métriques de la relation client de l'entreprise:

Segment d'entreprise	Total des clients	Valeur du contrat moyen
Grandes entreprises	12 600 clients	3,4 millions de dollars par contrat
Entreprises intermédiaires	47 300 clients	780 000 $ par contrat
Segment des petites entreprises	134 500 clients	185 000 $ par contrat

Verizon Communications Inc. (VZ) - Modèle d'entreprise: canaux

Magasins de détail et réseaux de concessionnaires autorisés

Verizon exploite 1 642 magasins de détail appartenant à l'entreprise en 2023. La société maintient un réseau supplémentaire d'environ 4 500 emplacements de vente au détail autorisés à travers les États-Unis.

Type de canal	Nombre d'emplacements	Couverture
Magasins de détail appartenant à l'entreprise	1,642	À l'échelle nationale
Emplacements de concessionnaires autorisés	4,500	À l'échelle nationale

Plateformes de vente en ligne

Le canal de vente numérique de Verizon génère 31,4 milliards de dollars de revenus annuels grâce à sa plate-forme en ligne principale Verizon.com. Le site Web traite environ 45% des transactions de consommateurs et de services de consommation de l'entreprise.

Plate-forme en ligne	Revenus annuels	Pourcentage de transaction
Verizon.com	31,4 milliards de dollars	45%

Application mobile

L'application mobile de Verizon compte 78,3 millions d'utilisateurs mensuels actifs à partir de 2023. L'application prend en charge plus de 65% des interactions du service client et des fonctions de gestion des comptes.

• Total des utilisateurs actifs mensuels: 78,3 millions
• Interactions du service client: 65%
• Fonctions de gestion du compte:

Centres d'appels de service client

Verizon exploite 23 centres d'appels de service à la clientèle avec 12 500 représentants de support client dédié. Ces centres gèrent chaque année environ 85 millions d'interactions clients.

Métrique du centre d'appel	Valeur
Centres d'appels totaux	23
Représentants du support client	12,500
Interactions annuelles du client	85 millions

Équipes de vente directe pour les clients d'entreprise

Verizon maintient 1 750 représentants des ventes d'entreprises ciblant les grandes entreprises et les clients gouvernementaux. Ces équipes ont généré 22,7 milliards de dollars de revenus du segment des entreprises en 2023.

Métrique de vente d'entreprise	Valeur
Représentants des ventes d'entreprises	1,750
Revenus de segments d'entreprise	22,7 milliards de dollars

Verizon Communications Inc. (VZ) - Modèle d'entreprise: segments de clientèle

Consommateurs mobiles et internautes

Au quatrième trimestre 2023, Verizon a rapporté 142,8 millions de connexions de vente au détail sans fil. Les revenus du segment des consommateurs sans fil étaient de 22,5 milliards de dollars au quatrième trimestre 2023.

Détails du segment	Données quantitatives
Connexions sans fil du consommateur total	142,8 millions
Revenus sans fil des consommateurs (Q4 2023)	22,5 milliards de dollars
Abonnés téléphoniques postpayés	94,1 millions

Petites et moyennes entreprises commerciales

Verizon Business Segment dessert environ 1,3 million de clients commerciaux dans divers secteurs.

• Revenus de segment des entreprises: 8,4 milliards de dollars au quatrième trimestre 2023
• La clientèle d'entreprise s'étend sur plusieurs secteurs, y compris les soins de santé, les finances et la fabrication
• Solutions commerciales 5G ciblant la transformation numérique

GRANDES clients d'entreprise et gouvernementaux

Verizon fournit des services réseau à 95% des entreprises du Fortune 500.

Segment du gouvernement / d'entreprise	Statistiques
Couverture du client Fortune 500	95%
Revenus contractuels du gouvernement	3,2 milliards de dollars par an

Consommateurs de divertissement numérique

Les offres de divertissement de Verizon comprennent:

• 5,4 millions d'abonnés à la télévision FIOS
• Disney +, Netflix Partnerships
• Revenus de plate-forme médiatique: 1,8 milliard de dollars en 2023

IoT et organisations axées sur la technologie

Les connexions IoT de Verizon ont atteint 123 millions en 2023.

Métriques du segment IoT	Points de données
Connexions IoT totales	123 millions
IoT Revenue	2,3 milliards de dollars en 2023

Verizon Communications Inc. (VZ) - Modèle d'entreprise: Structure des coûts

Maintenance d'infrastructure réseau

Les coûts de maintenance des infrastructures réseau de Verizon pour 2023 ont totalisé 17,4 milliards de dollars. Cela comprend les dépenses pour:

• Extension du réseau 5G
• Mises à niveau des infrastructures en fibre optique
• Entretien de la tour cellulaire
• Remplacement de l'équipement réseau

Catégorie de coûts d'infrastructure	Dépenses annuelles (2023)
Maintenance du réseau de fibres	6,2 milliards de dollars
Maintenance du réseau sans fil	5,8 milliards de dollars
Infrastructure de centre de données	3,4 milliards de dollars
Mises à niveau de la sécurité du réseau	2 milliards de dollars

Recherche et développement technologiques

Verizon a investi 5,6 milliards de dollars de dépenses de R&D En 2023, en vous concentrant sur:

• Avancement technologique 5G
• Solutions informatiques Edge
• Intégration de l'IA et de l'apprentissage automatique
• Innovations de cybersécurité

Salaires et formation des employés

Les dépenses totales liées au personnel pour 2023 ont atteint 18,3 milliards de dollars, notamment:

Catégorie de dépenses	Coût annuel
Salaires de base	14,2 milliards de dollars
Programmes de formation des employés	640 millions de dollars
Avantages et compensation	3,46 milliards de dollars

Marketing et acquisition de clients

Les dépenses de marketing de Verizon en 2023 étaient 3,9 milliards de dollars, avec une panne comme suit:

• Publicité numérique: 1,2 milliard de dollars
• Publicité médiatique traditionnelle: 1,5 milliard de dollars
• Programmes de rétention de la clientèle: 700 millions de dollars
• Campagnes promotionnelles: 500 millions de dollars

Licence de spectre et conformité réglementaire

Les dépenses réglementaires et liées au spectre pour 2023 ont totalisé 2,7 milliards de dollars:

Catégorie de conformité	Dépenses annuelles
Frais de licence de spectre	1,8 milliard de dollars
Coûts de conformité réglementaire	900 millions de dollars

Verizon Communications Inc. (VZ) - Modèle d'entreprise: Strots de revenus

Abonnements de services mobiles

Au quatrième trimestre 2023, Verizon a rapporté des revenus de service sans fil de 18,2 milliards de dollars. Les ajouts nets téléphoniques postpayés étaient de 283 000 pour le trimestre. Le chiffre d'affaires total des services sans fil pour l'année 2023 était de 73,7 milliards de dollars.

Catégorie d'abonnement	Revenus (2023)
Lignes téléphoniques postpayées	45,6 milliards de dollars
Lignes téléphoniques prépayées	5,2 milliards de dollars
Appareils connectés	1,9 milliard de dollars

Services Internet à large bande

Les services Internet Verizon FiOS ont généré 3,4 milliards de dollars de revenus à large bande de consommation en 2023. Les revenus Internet fixes du consommateur ont atteint 15,2 milliards de dollars.

• Abonnés Internet FIOS: 4,3 millions
• Abonds à Internet à domicile 5G: 1,2 million

Solutions technologiques d'entreprise

Les revenus du segment des entreprises ont totalisé 33,8 milliards de dollars en 2023. Les solutions d'entreprise ont spécifiquement généré 12,6 milliards de dollars de revenus annuels.

Catégorie de services d'entreprise	Revenus (2023)
Services cloud	4,5 milliards de dollars
Solutions de sécurité	2,3 milliards de dollars
Services réseau	5,8 milliards de dollars

Frais de vente et d'équipement d'appareils

Les revenus de l'équipement pour 2023 étaient de 22,1 milliards de dollars. Le prix de vente moyen du smartphone était de 550 $.

• Ventes totales des appareils: 21,4 millions d'unités
• Revenus de mise à niveau de l'appareil: 6,7 milliards de dollars

Contenu numérique et services de divertissement

Les revenus numériques des médias et du divertissement ont atteint 1,8 milliard de dollars en 2023.

Service de divertissement	Revenus annuels
Streaming vidéo	780 millions de dollars
Publicité numérique	1,02 milliard de dollars

Verizon Communications Inc. (VZ) - Canvas Business Model: Value Propositions

You're looking at the core reasons customers choose Verizon Communications Inc. as of late 2025. It's not just about having a signal; it's about the proven quality of that signal and the flexibility built around it.

Industry-leading network speed and reliability (RootMetrics, J.D. Power 1H 2025)

Verizon's value proposition starts with its network performance, which independent testing firms consistently validate. This translates directly into dependable service for both consumers and businesses.

Verizon was named America's Most Awarded Brand for Network Quality by J.D. Power for an unprecedented 35 times in a row in the J.D. Power 2025 U.S. Wireless Network Quality Study - Volume 2. Furthermore, the 1H 2025 RootMetrics study recognized Verizon for having the Best 5G Network, Fastest 5G Network, and Most Reliable 5G Network. The company's 5G Ultra Wideband network covers more than 280 million people, and the overall network covers 99% of the U.S. population.

Here are the specific performance metrics from the 1H 2025 RootMetrics testing:

Metric Category	Award/Ranking	Number of Awards/Score
Overall Network Performance (States)	Overall RootScore Award Winner	32 states
5G Reliability (National Score)	Best 5G Reliability Award	99.0 score
Responsiveness (National)	Led all carriers	43 awards
Video Performance (National)	Led all carriers	37 awards
Metro Area Performance (Cities)	Overall RootScore Award Winner	110 of 125 cities

The network is definitely built for scale and consistency.

Customizable mobile plans (myPlan) with streaming and perk bundles

The myPlan structure allows customers to tailor their mobile service by adding specific value-adds, or Perks, which are priced to undercut direct subscription costs. This moves the value beyond just talk, text, and data.

Verizon Communications Inc. is offering up to 40% off top streaming services via these Perks. Customers can select from various options, often at a significant discount:

• Disney+, Hulu, ESPN+ (With Ads) bundle starts at $10/mo (saving $9.99/mo off the $19/month proposition).
• Netflix Standard with ads and ad-supported Max package is priced at $10/mo (normally $17/month).
• Walmart Plus (includes Paramount Plus) is offered for $10/mo (normally $13/month).
• YouTube Premium is available for $10/mo (normally $14/mo).

The adoption of these bundles is strong; Verizon had over 10 million perk subscriptions at the end of the first quarter of 2025, with an anticipation to reach 15 million subscriptions by the end of the year. You can get 8 of the most popular streaming services from Verizon for $50.

High-speed, no-contract Fixed Wireless Access (FWA) home internet

Verizon is aggressively pushing its FWA offering as a high-speed, no-contract alternative to traditional home broadband. This segment is a key growth driver, though the pace of additions has recently moderated.

As of Q3 2025, Verizon added 261,000 Fixed Wireless Access (FWA) subscribers, bringing the total base to nearly 5.4 million. Of those Q3 additions, 121,000 were residential customers. At the end of 2024, the median download speed for Verizon FWA was 150.47 Mbps. The top-tier plan, 5G Home Plus, can deliver up to 1 Gbps download speeds using 5G Ultra Wideband or mmWave spectrum. For capacity management, Verizon has started capping standard FWA download speeds at 300 Mbps. The company is targeting an increase of nine million FWA subscribers by the timeframe ending in 2028.

Converged offerings (mobile + home internet) for simplified billing and savings

The combination of mobile and home internet services is designed to simplify the customer experience while delivering tangible financial benefits and improving retention metrics.

Customers who bundle their mobile and home services are eligible for a $15/mo discount on their home internet bill, which can bring Verizon Home Internet plans down to as low as $35/mo. This convergence strategy is proving effective for retention; Verizon observed a churn rate nearly 40 percent lower for customers who have both fiber and a mobile line. In Q1 2025, the vast majority of broadband customers who signed up were on a converged offering. Combining services also yields a 50% reduction in mobility churn when fiber is involved. Bundled customers can also receive up to $10/mo credit toward entertainment perks.

Enterprise-grade private 5G networks and advanced business security solutions

For the Business segment, Verizon Communications Inc. is focusing on deploying dedicated, secure, low-latency private 5G networks to drive enterprise digital transformation and operational gains.

The funnel for private 5G and edge compute exploded by a triple-digit percentage in new business during 2024, signaling strong momentum into 2025, where private wireless is expected to move into the mainstream. The company touts over 30+ years of experience managing complex customer networks worldwide. Specific enterprise value propositions include enabling applications like AR/VR employee training, cashierless checkout, and real-time inventory tracking using RFID tags and sensors. Globally, revenue from private cellular networks is forecast to reach $12.2 billion by 2028, representing a 114% increase from 2025 levels. Verizon's private 5G solutions are positioned to capture a portion of this market, which is expected to be valued at $5.6 billion in 5G revenue by 2028.

Verizon Communications Inc. (VZ) - Canvas Business Model: Customer Relationships

You're looking at how Verizon Communications Inc. keeps its massive customer base engaged and loyal in late 2025. It's a mix of high-tech automation and targeted human support, which is necessary given the scale of their operations. Honestly, the numbers show a clear tension between what the business thinks is efficient and what the customer actually experiences.

Automated and AI-driven customer service for scale and efficiency

Verizon Communications Inc. is heavily invested in using Artificial Intelligence to handle customer interactions for efficiency, but this strategy has a measurable customer satisfaction gap. According to the 2025 CX Annual Insights report, human-led interactions achieve an 88% satisfaction rate, while encounters primarily handled by AI systems only reach 60% satisfaction. This 28-percentage-point difference is significant.

The biggest friction point is access to a person. A full 47% of consumers cite the inability to quickly reach a live human agent as their main frustration with automated systems. Furthermore, personalization efforts using AI haven't fully landed well; 30% of consumers reported that personalization actually detracted from their experience, compared to only 26% who felt it improved it. To be fair, executives see internal benefits, but 65% of them report that data privacy regulations limit their ability to fully leverage AI for personalization. Still, 44% of brands, including Verizon Communications Inc., plan to place equal investment priority on both AI-driven and human-driven CX improvements going forward.

High-touch, dedicated account management for Enterprise and Government clients

For the Enterprise and Government segments, the relationship model shifts sharply away from automation. For large corporations managing big deployments, having dedicated account managers or 24/7 technical support is considered invaluable. This high-touch approach supports the core business, which saw third quarter consolidated revenue hit $33.8 billion, with wireless service revenue growing 2.1% year-over-year. Management has explicitly committed to a 'customer-first culture' to drive disciplined, profitable growth, suggesting that these key accounts receive the necessary personalized attention to stem account declines, which were a noted concern.

Retention focus via the 'Verizon Value Guarantee' (3-year price lock)

To directly combat churn and strengthen long-term relationships, Verizon Communications Inc. introduced a major value commitment. The 'Verizon Value Guarantee,' implemented in April 2025, provides a three-year price lock on the core monthly plan prices for calling, data, and texting for customers on myPlan and myHome network plans. This is a strategic pivot aimed at giving customers predictability. However, you have to read the fine print; the lock only covers the base rate and specifically excludes 'taxes, fees, surcharges, additional plan discounts or promotions, and third-party services.' For example, Verizon Communications Inc. had recently ratcheted up the "Administrative and Telco Recovery Charge" from $3.30 to $3.50 a month for each voice line. As an added incentive for new myPlan subscribers, the company offers a free phone with the trade-in of any Apple, Google, or Samsung device, regardless of condition.

Digital self-service via the My Verizon app and online portals

Digital self-service is the primary channel for routine consumer interactions, centered around the My Verizon app. This app consolidates management for both Mobile and Home Internet accounts, including 5G Home and Fios. Mobile customers use it to view their Simplified Bill, schedule Auto Pay, and make secure payments. For immediate help, the app features a voice-enabled Verizon Assistant available 24/7 for chat support, troubleshooting, and account details. The app is a major touchpoint, evidenced by its 1.25 million reviews on Google Play. Data collection within the app is extensive, with reported types including Location, Personal info, and 9 others.

Here's a quick look at the satisfaction disparity in service channels:

Customer Service Channel	Customer Satisfaction Rate	Key Customer Frustration Point
Human-led Interactions	88%	Inability to access a human agent (cited by 47% of consumers for automated systems)
AI-driven Interactions	60%	Personalization detracting from experience (cited by 30% of consumers)

Customers definitely prefer self-service for routine tasks like bill payments and plan changes, which is why the digital tools are so heavily used.

Finance: draft 2026 projected customer service cost savings from AI by end of Q1.

Verizon Communications Inc. (VZ) - Canvas Business Model: Channels

You're looking at how Verizon Communications Inc. gets its products and services into the hands of customers as of late 2025. This is a multi-pronged approach, blending physical presence with digital reach, and it's currently undergoing a significant structural shift to manage costs.

Verizon-owned retail stores and kiosks across the US

The physical footprint is being actively re-evaluated. As of November 2025, Verizon Communications Inc. announced plans to convert 179 corporate-owned retail stores into franchised operations and close one store. This move is part of a larger cost-cutting and restructuring effort. Before this announcement, the company maintained a substantial network of company-owned locations, which serve as primary points for device sales, plan changes, and customer support.

The channel strategy is clearly shifting away from direct corporate ownership in some retail locations. This change is intended to streamline the operating model. The retail channel's performance is often tied to device upgrade cycles and promotional activity, which remains fierce against rivals.

Direct online sales via Verizon.com and the My Verizon app

Digital channels are a critical component, especially given the industry trend showing significant shifts toward online purchasing. While specific direct online sales revenue is not broken out separately from total Consumer revenue, the focus on digital experience is clear. For instance, the Consumer segment reported a Consumer wireless postpaid Average Revenue Per Account (ARPA) of $147.91 in the third quarter of 2025, which reflects the success of segmented digital offerings like myPlan. The company is focused on mobile experiences, as mobile platforms are the primary interface for many customers, even when interacting with physical retail concepts.

The company's overall wireless service revenue for the Consumer segment in the third quarter of 2025 was $17.4 billion. This revenue is supported by digital self-service capabilities within the My Verizon app.

Third-party retailers (e.g., Best Buy) and authorized dealers

Third-party distribution, including authorized dealers and major electronics retailers, extends Verizon Communications Inc.'s reach beyond its owned footprint. These partners are essential for volume sales and market penetration, especially for consumer electronics and new customer acquisition. The performance of these channels is implicitly captured within the overall Consumer wireless service revenue figures, which stood at $17.4 billion in the third quarter of 2025. The success of these indirect sales points is vital for achieving the full-year guidance for total wireless service revenue growth, projected between 2.0% and 2.8% for 2025.

Indirect Channel Partners for Business and Enterprise sales

The Business segment relies heavily on indirect partners to reach small, medium, and large enterprises. This channel supports the sale of complex solutions, including network services, IoT, and private networks. The total revenue for the Verizon Business segment in the third quarter of 2025 was $7.1 billion. The operating income for this segment, however, saw a year-over-year increase of 12.7% to $637 million in the same quarter, suggesting channel efficiency or margin improvement despite a revenue decrease of 2.8%.

The Business segment reported 110,000 wireless retail postpaid net additions in the third quarter of 2025. These partners are crucial for delivering offerings like the My Biz Plan for small and medium-sized businesses.

Telesales and dedicated corporate sales teams

Dedicated corporate sales teams handle high-value, complex Enterprise accounts directly, while telesales support both Consumer and Business segments. These direct sales forces are responsible for selling solutions that drive the Business wireless service revenue, which was $3.6 billion in the third quarter of 2025. The dedicated teams manage the customer relationships that result in the Business segment's Segment EBITDA of $1.7 billion for the third quarter of 2025.

The overall channel strategy is being refined to reduce costs, as evidenced by the planned elimination of 13,000 to 15,000 jobs, which is about 15% of the nonunion workforce, to streamline the operating model and fund growth investments.

The following table summarizes the key revenue contributions from the two primary reporting segments, which are heavily influenced by the channel strategies employed:

Metric (Q3 2025)	Consumer Segment	Business Segment	Consolidated Total
Total Revenue (Millions of USD)	$26,100	$7,100	$33,800
Wireless Service Revenue (Billions of USD)	$17.4	$3.6	$21.0
Operating Income (Millions of USD)	$7,700	$637	N/A

The Consumer segment's revenue was $26.1 billion in the third quarter of 2025, a 2.9% increase year-over-year. The Business segment's revenue was $7.1 billion in the same period.

You should track the success of the franchise conversions closely, as they represent a material change in the direct retail channel management.

Verizon Communications Inc. (VZ) - Canvas Business Model: Customer Segments

You're looking at the specific groups Verizon Communications Inc. targets for service delivery as of late 2025. It's a mix of high-value wireless users, growing home internet customers, and the enterprise space.

Consumer Postpaid

This segment targets high-quality, affluent customers, defined in part by an average FICO around 720. For the third quarter of 2025, the Consumer wireless retail postpaid average revenue per account (ARPA) stood at $147.91, showing a 2.0 percent year-over-year increase. Still, the segment saw 7,000 wireless retail postpaid phone net losses in Q3 2025, while the overall retail postpaid churn rate was 1.12 percent.

Consumer Prepaid

Verizon addresses the value-conscious market through its premium prepaid offerings, Visible by Verizon and TracFone Wireless. In Q3 2025, the Consumer segment added 47,000 wireless retail core prepaid net additions, marking the fifth consecutive quarter of positive growth here. The prepaid average revenue per user (ARPU) reached $32.70 for the quarter. At the time of its acquisition, TracFone and its family of brands represented about 21 million subscribers, though it has since lost about 2 million subscribers.

• Visible by Verizon
• TracFone Wireless
• Brands like StraightTalk and Total Wireless are part of this portfolio.

Small and Medium Businesses (SMBs)

SMBs are a key focus for simple connectivity solutions, including Fixed Wireless Access (FWA). Verizon Business reported wireless service revenue of $3.6 billion in Q3 2025, with a retail postpaid churn rate of 1.56 percent. The business segment added 110,000 wireless retail postpaid customers in the quarter.

Large Enterprise and Government Clients

These clients require more complex, custom networking and security solutions. For Q3 2025, total Verizon Business revenue was $7.1 billion, a year-over-year decrease of 2.8 percent, but operating income for the segment grew by 12.7 percent.

Residential Broadband Users

This group is served by both Fios fiber and FWA. Overall, Verizon's total broadband connections grew to over 13.2 million connections as of the end of Q3 2025, an 11.1 percent increase year-over-year. The total broadband net additions for the quarter were 306,000.

Here's a quick look at the Q3 2025 broadband and wireless subscriber activity:

Metric	Net Additions (Q3 2025)	Base/Revenue Figure
Total Broadband Connections	306,000	13.2 million connections
Fixed Wireless Access (FWA)	261,000	Nearly 5.4 million base
Fios Internet	61,000	$2.94 billion revenue
Consumer Prepaid Net Adds	47,000	ARPU of $32.70

The total U.S. mobile network base for Verizon Communications Inc. stood at 146.1 million subscribers as of June 30, 2025.

Verizon Communications Inc. (VZ) - Canvas Business Model: Cost Structure

High Capital Expenditures (CapEx) for 2025

Verizon Communications Inc. has a projected capital expenditure range for the full year 2025 of $17.5B to $18.5B. This spending supports the continued buildout of 5G infrastructure, Fixed Wireless Access (FWA) deployments, and the Fios fiber network.

Significant debt servicing costs on total unsecured debt

The total unsecured debt for Verizon Communications Inc. stood at $119.7 billion as of the end of third-quarter 2025. The net unsecured debt at that time was $112.0 billion. The ratio of net unsecured debt to consolidated adjusted EBITDA was 2.2 times at the end of Q3 2025. Quarterly interest expense, a direct cost of servicing this debt, ran around $1.6 billion in Q3 2025, specifically reported as $1.66B for the fiscal quarter ending in September of 2025.

Spectrum license acquisition and maintenance costs

• Verizon announced an intent in late 2024 to purchase spectrum licenses from UScellular for a total of $1.0 billion.
• The company is still in negotiations with EchoStar for a paired AWS-3 spectrum license for an undisclosed amount.
• Full-year 2025 financial guidance does not factor in any new spectrum spending.

Network operating expenses (cell site leases, utilities, maintenance)

Total operating expenses for the twelve months ending September 30, 2025, were reported at $105.815B. A more granular look at the first quarter of 2025 shows the following expense components (amounts likely in millions):

Expense Category	Amount (Reported Units)
Cost of services	28,100
Cost of wireless equipment	26,787
Selling, general and administrative expense	32,745

The reported Operating Expenses for the fiscal quarter ending in September of 2025 were $7.71B.

Cost of Equipment (COGS) for device sales and subsidies

The cost structure includes significant expenses related to the equipment sold to customers, which is reflected in the Cost of Goods Sold (COGS) components. For the third-quarter 2025, wireless equipment revenue was $5.6 billion. The Cost of wireless equipment for the first quarter of 2025 was reported as $26,787 (likely in millions).

Verizon Communications Inc. (VZ) - Canvas Business Model: Revenue Streams

You're looking at how Verizon Communications Inc. actually brings in the money, which is crucial for understanding their valuation, especially with the new CEO signaling big shifts. Honestly, the revenue streams are still heavily anchored in the core wireless business, but the fixed-line and enterprise services are where the strategic battles are being fought right now.

The bedrock of Verizon Communications Inc.'s revenue is its wireless offering. For the third quarter of 2025, the company reported industry-leading Wireless Service Revenue of $21.0 billion, which was up 2.1 percent year-over-year. This sticky, recurring revenue is what the market values most highly. This total is composed of both consumer and business service revenues.

Here's a quick look at the primary components of the wireless top line for Q3 2025:

Revenue Component	Q3 2025 Amount	Year-over-Year Change
Total Wireless Service Revenue	$21.0 billion	Up 2.1 percent
Consumer Wireless Service Revenue	$17.4 billion	Up 2.4 percent
Business Wireless Service Revenue	$3.6 billion	Up 0.7 percent
Wireless Equipment Revenue (Device Sales/Financing)	$5.6 billion	Up 5.2 percent

The Wireless Equipment Revenue, covering device sales and financing arrangements, also showed solid growth, hitting $5.6 billion in Q3 2025. This suggests customers are still upgrading or financing new hardware, which helps the top line even if service revenue growth is more modest.

Next up, you have the fixed connectivity side, which is seeing significant investment and growth, particularly with Fixed Wireless Access (FWA). This is where you see the monthly subscription fees for broadband.

• Fios Internet revenue for Q3 2025 reached $2.94 billion.
• The FWA annualized revenue has surpassed $3 billion.
• The total broadband base grew to over 13.2 million connections, an 11.1 percent increase year-over-year.
• FWA added 261,000 net subscribers in the quarter, bringing the total FWA base to nearly 5.4 million.
• Fios Internet added 61,000 net subscribers in the quarter.

For the Enterprise solutions revenue, which bundles IoT, private 5G, security, and managed services under the Verizon Business segment, the picture is more complex. While Business wireless service revenue grew, the overall Business segment revenue declined. Specifically, the Enterprise and public sector revenue component fell to $3.31 billion in Q3 2025, down 6.4 percent year-over-year, reflecting the ongoing shift away from traditional wireline services.

Finally, don't forget the recurring revenue from device protection and insurance plans. Verizon Communications Inc. actually reclassified these revenues from 'other revenue' into 'wireless service revenue' starting in the first quarter of 2025, so those amounts are now baked into the $21.0 billion service revenue figure you see reported. It's a subtle accounting change, but it means that number is cleaner now, reflecting more of the high-margin recurring elements of the core offering.