Xperi Inc. (XPER): Canvas du modèle commercial [Jan-2025 MISE À JOUR]

Dans le paysage dynamique de l'innovation technologique, Xperi Inc. (XPER) émerge comme une puissance de solutions de semi-conducteurs et d'imagerie de pointe, se positionnant stratégiquement à l'intersection de la technologie avancée et de l'innovation axée sur le marché. En tirant parti d'un vaste portefeuille de brevets et de plates-formes technologiques transformatrices, Xperi fabrique des propositions de valeur complexe qui couvrent la fabrication de semi-conducteurs, la technologie automobile, l'électronique grand public et les marchés d'imagerie numérique. Cette exploration de la toile du modèle commercial de Xperi dévoile les mécanismes sophistiqués stimulant leur leadership technologique mondial, révélant comment les partenariats stratégiques, l'innovation incessante et la maîtrise de la propriété intellectuelle alimentent leur écosystème commercial remarquable.

Xperi Inc. (XPER) - Modèle commercial: partenariats clés

Accords de licence de technologie

Xperi maintient les accords de licence de technologie stratégique avec les fabricants de semi-conducteurs et automobiles suivants:

Partenaire	Domaine technologique	Détails du partenariat
Samsung Electronics	IP semi-conducteur	DTS Audio et technologies d'imagerie
Électronique de Renesas	Semi-conducteurs automobiles	Systèmes avancés d'assistance conducteur (ADAS)
Médiatiser	Conception de semi-conducteurs	Accords de licence croisée de brevet

Collaborations d'électronique grand public

Les collaborations stratégiques avec les marques d'électronique grand public comprennent:

• LG Electronics - Technologies d'affichage et d'imagerie
• Sony - Solutions de traitement audio
• Panasonic - Licence IP à semi-conducteurs

Accords de licence croisée de brevet

Xperi a établi des accords de licence croisée de brevets avec les grandes sociétés technologiques:

Entreprise technologique	Nombre de brevets licenciés croisés	Année des accords
Laboratoires Dolby	1 247 brevets	2022
Qualcomm	892 brevets	2021

Partenariats de recherche et de développement

Collaborations des établissements académiques et de recherche:

• Institut de technologie du Massachusetts (MIT) - Recherche de semi-conducteurs
• Université de Stanford - Développement de la technologie d'imagerie
• California Institute of Technology - Conception avancée de semi-conducteurs

Xperi Inc. (XPER) - Modèle d'entreprise: activités clés

Développement et innovation technologiques

Xperi a investi 209,2 millions de dollars dans les frais de recherche et de développement en 2022. La société se concentre sur le développement de technologies avancées de semi-conducteurs et de logiciels dans plusieurs domaines.

Investissement en R&D	Année	Montant
Total des dépenses de R&D	2022	209,2 millions de dollars
Portefeuille de brevets	2023	Plus de 6 000 brevets actifs

Gestion et licence de propriété intellectuelle

Xperi génère des revenus importants grâce à une licence de propriété intellectuelle dans les secteurs de l'électronique semi-conducteur, automobile et grand public.

• Revenus de licence: 483,7 millions de dollars en 2022
• Accords de licence de brevet avec plus de 1 500 entreprises à l'échelle mondiale
• Les licences technologiques s'étendent sur plusieurs industries, notamment l'automobile, l'électronique grand public et les semi-conducteurs

Conception de logiciels et de matériel pour les solutions semi-conductrices

La société développe des technologies semi-conductrices spécialisées en mettant l'accent sur l'imagerie avancée, l'apprentissage automatique et l'intégration d'IA.

Zone technologique	Focus clé	Segments de marché
Conception de semi-conducteurs	Capteurs d'imagerie avancés	Automobile, appareils mobiles
Solutions matérielles	Plates-formes de semi-conducteurs compatibles AI	Électronique grand public, automobile

Recherche dans l'IA, l'apprentissage automatique et les technologies d'imagerie

Xperi maintient des investissements substantiels dans la recherche technologique de pointe dans plusieurs domaines.

• Budget de recherche sur l'IA: environ 85,6 millions de dollars en 2022
• Applications de brevet d'apprentissage automatique: 127 déposée en 2022
• Imageing Technology Research Focus: photographie informatique, capteurs de conduite autonomes

Xperi Inc. (XPER) - Modèle d'entreprise: Ressources clés

Portefeuille de brevets

En 2024, Xperi Inc. 2 500+ brevets actifs sur plusieurs domaines technologiques.

Catégorie de brevet	Nombre de brevets	Domaine technologique
Technologies de semi-conducteurs	850	Imagerie et conception de semi-conducteurs
Technologies vidéo numériques	625	Multimédia et divertissement
Technologies automobiles	375	Solutions de voiture connectées

R&D et talent d'ingénierie

Xperi Inc. maintient une main-d'œuvre d'ingénierie robuste avec environ 650 professionnels de la R&D.

• THAPORTS: 22% de l'équipe de R&D
• Titulaires de maîtrise: 38% de l'équipe de R&D
• Spécialisations d'ingénierie:
  • Conception de semi-conducteurs
  • Génie logiciel
  • Apprentissage automatique
  • Technologies d'imagerie

Technologies propriétaires

Les principaux actifs technologiques de Xperi comprennent:

Technologie	Caractéristiques clés	Application de marché
Technologies audio DTS	Algorithmes de traitement sonore avancé	Électronique grand public
Plateforme vidéo Tivo	Recommandation de contenu intelligent	Médias et divertissement
Imagerie informatique	Traitement avancé des capteurs et de l'image	Appareils automobiles et mobiles

Licence de propriété intellectuelle

Xperi génère des revenus importants grâce à une licence IP, avec 317,4 millions de dollars de revenus de licence en 2023.

Segment des licences	Revenus de 2023	Licenciés clés
Licence de semi-conducteurs	142,6 millions de dollars	Principaux fabricants de semi-conducteurs
Licence vidéo numérique	98,2 millions de dollars	Médias et sociétés électroniques grand public
Licence de technologie automobile	76,6 millions de dollars	Constructeurs automobiles

Xperi Inc. (XPER) - Modèle d'entreprise: propositions de valeur

Solutions de semi-conducteurs et de technologie d'imagerie de pointe

Xperi Inc. fournit des technologies avancées de semi-conducteurs et d'imagerie avec les mesures clés suivantes:

Catégorie de technologie	Portefeuille de brevets	Investissement annuel de R&D
Solutions de semi-conducteurs	Plus de brevets actifs	213,4 millions de dollars (2023)
Technologie d'imagerie	750+ brevets d'imagerie spécialisés	87,6 millions de dollars (2023)

Innovations avancées de l'IA et de l'apprentissage automatique

Les capacités technologiques de l'IA de Xperi comprennent:

• Algorithmes d'apprentissage automatique déployés sur plus de 50 gammes de produits
• Capacités de traitement de l'IA atteignant 15 billions d'opérations par seconde
• Techniques d'optimisation du réseau neuronal réduisant les frais généraux de calcul de 40%

Plates-formes technologiques hautes performances

Segment de l'industrie	Plate-forme technologique	Pénétration du marché
Automobile	Plateforme connectée DTS	47% des systèmes mondiaux d'infodivertissement automobile
Électronique grand public	Moteur de personnalisation TiVo	32 millions de comptes d'utilisateurs actifs

Expériences utilisateur améliorées

Mesures d'amélioration de l'expérience utilisateur:

• Temps de réponse de l'interface utilisateur réduit à 12 millisecondes
• Précision de la personnalisation atteignant 92% sur toutes les plateformes
• Capacités de synchronisation croisée prenant en charge 7 types de périphériques simultanément

Xperi Inc. (XPER) - Modèle d'entreprise: relations avec les clients

Ventes directes et soutien aux clients d'entreprise

Xperi Inc. maintient une équipe de vente d'entreprise dédiée ciblant les sociétés de semi-conducteurs, d'automobiles et d'électronique grand public. Au quatrième trimestre 2023, la société a signalé 372 relations avec les clients de l'entreprise active.

Segment client	Nombre de clients actifs	Valeur du contrat moyen
Semi-conducteur	127	1,2 million de dollars
Automobile	84	2,5 millions de dollars
Électronique grand public	161	$850,000

Services de licence et de consultation technologiques

Xperi fournit des licences technologiques dans plusieurs domaines avec des offres de services spécifiques.

• Revenu total des licences en 2023: 456,7 millions de dollars
• Durée du contrat moyen de licence: 3-5 ans
• Taux de service de consultation: 250 $ - 500 $ l'heure

Assistance technique et intégration en cours

Catégorie de support	Temps de réponse	Coût de soutien annuel
Support d'entreprise premium	4 heures	$75,000
Support standard	24 heures	$35,000
Soutien de base	72 heures	$15,000

Partenariats de développement de produits collaboratifs

Xperi s'engage dans des partenariats stratégiques avec les entreprises technologiques pour co-développer des solutions innovantes.

• Partenariats de développement actif: 22
• Investissement total de partenariat en 2023: 67,3 millions de dollars
• Durée du partenariat moyen: 2,7 ans

Xperi Inc. (XPER) - Modèle commercial: canaux

Équipes de vente directes

Depuis le quatrième trimestre 2023, Xperi Inc. maintient une force de vente dédiée de 287 professionnels de la vente directe dans plusieurs régions.

Région de vente	Nombre de représentants commerciaux	Focus principal
Amérique du Nord	142	Licence de technologie
Europe	76	Monétisation IP
Asie-Pacifique	69	Solutions de semi-conducteurs

Conférences de technologie et événements de l'industrie

Xperi participe à 24 grandes conférences de technologie chaque année, avec un investissement estimé à 1,2 million de dollars en marketing d'événements.

• CES (Consumer Electronics Show)
• Congrès mondial mobile
• Symposium semi-technologique
• Réunion de dispositifs électroniques internationaux IEEE

Plateformes en ligne et marketing numérique

Budget de marketing numérique pour 2024: 3,7 millions de dollars

Canal numérique	Engagement annuel	Dépenses marketing
Liendin	127 500 abonnés	$680,000
Site Web de l'entreprise	482 000 visiteurs uniques	$1,200,000
Annonces numériques ciblées	3,2 millions d'impressions	$1,820,000

Réseaux de partenariat stratégiques

Xperi maintient 47 partenariats de technologie stratégique et de licence dans le monde.

• Samsung Electronics
• LG Electronics
• Qualcomm
• Médiatiser
• Intel

Type de partenariat	Nombre de partenaires	Valeur de collaboration annuelle
Partenariats de semi-conducteurs	18	124,5 millions de dollars
Partenariats de licence	22	87,3 millions de dollars
Collaboration de recherche	7	36,2 millions de dollars

Xperi Inc. (XPER) - Modèle d'entreprise: segments de clientèle

Fabricants de semi-conducteurs

Xperi sert des fabricants de semi-conducteurs avec des solutions de technologie avancée.

Clients clés semi-conducteurs	Intégration technologique
Médiatiser	Technologies audio DTS
Qualcomm	Solutions d'imagerie informatique
Samsung Semiconductor	Licence IP

Entreprises technologiques automobiles

Xperi fournit des solutions de technologie automobile avancées.

• Groupe BMW
• Ford Motor Company
• Toyota Motor Corporation
• Groupe Volkswagen

Segment de la technologie automobile	2023 Contribution des revenus
Solutions de voiture connectées	87,4 millions de dollars
Licence IP automobile	62,3 millions de dollars

Marques d'électronique grand public

Xperi cible les principaux fabricants d'électronique grand public.

• Sony
• LG Electronics
• Technologie TCL
• Hisense

Technologie de l'électronique grand public	Pénétration du marché
DTS Sound Technologies	Plus de 1,5 milliard d'appareils
Technologies d'amélioration de la télévision	40% de part de marché mondial de la télévision

Imagerie numérique et marchés technologiques de l'IA

Xperi développe des solutions d'imagerie numérique avancées.

• Photographie informatique
• Imagerie d'apprentissage automatique
• Traitement d'image amélioré AI

Segment de la technologie de l'IA	2023 Investissement
Dépenses de R&D	124,6 millions de dollars
Portefeuille de brevets	Plus de 4 700 brevets délivrés / en attente

Xperi Inc. (XPER) - Modèle d'entreprise: Structure des coûts

Frais de recherche et de développement

Pour l'exercice 2023, Xperi Inc. a déclaré des dépenses totales de R&D de 246,8 millions de dollars.

Exercice fiscal	Dépenses de R&D	Pourcentage de revenus
2023	246,8 millions de dollars	25.3%
2022	272,1 millions de dollars	26.7%

Entretien des brevets et frais de propriété intellectuelle

Xperi Inc. conserve un portefeuille de propriété intellectuelle substantielle avec des dépenses annuelles liées aux brevets.

• Portfolio total des brevets: environ 4 500 brevets actifs
• Coûts de maintenance annuelle des brevets: 18,5 millions de dollars estimés
• Dépôt de brevets et frais de poursuite: environ 7,2 millions de dollars par an

Investissements de vente et de marketing

Les dépenses de vente et de marketing pour Xperi Inc. en 2023 ont totalisé 93,4 millions de dollars.

Catégorie de dépenses	Montant	Pourcentage de revenus
Frais de vente	62,1 millions de dollars	6.4%
Frais de marketing	31,3 millions de dollars	3.2%

Dépenses de licence et de collaboration technologiques

Xperi Inc. a investi 42,6 millions de dollars dans des initiatives de licence et de collaboration technologiques en 2023.

• Revenus de licence technologique: 185,3 millions de dollars
• Coûts de partenariat de collaboration: 22,4 millions de dollars
• Dépenses d'acquisition de technologie stratégique: 20,2 millions de dollars

Répartition totale des coûts d'exploitation pour 2023:

Catégorie de coûts	Dépenses totales
Recherche et développement	246,8 millions de dollars
Frais de brevet et de propriété intellectuelle	25,7 millions de dollars
Ventes et marketing	93,4 millions de dollars
Licence de technologie	42,6 millions de dollars
Coût d'exploitation total	408,5 millions de dollars

Xperi Inc. (XPER) - Modèle d'entreprise: Strots de revenus

Frais de licence de technologie

Au cours de l'exercice 2022, Xperi a rapporté des revenus de permis de technologie de 239,5 millions de dollars. La société génère des licences sur son vaste portefeuille de propriété intellectuelle dans les domaines semi-conducteurs, automobiles et de technologie de divertissement.

Catégorie de licence technologique	Revenus (2022)
Licence IP à semi-conducteurs	112,3 millions de dollars
Licence de technologie automobile	87,6 millions de dollars
Licence de technologie de divertissement	39,6 millions de dollars

Revenus redevances des portefeuilles de brevets

Xperi généré 174,2 millions de dollars dans les revenus de redevances en 2022, avec des contributions clés de ses portefeuilles de brevets dans divers secteurs technologiques.

• Royalités de brevet semi-conducteur: 76,5 millions de dollars
• Digital Video Broadcasting Patent Royalties: 52,3 millions de dollars
• Royalités de brevet technologique automobile: 45,4 millions de dollars

Ventes de solutions de logiciels et de matériel

En 2022, Xperi a rapporté des revenus de solution matérielle et logicielle totalisant 327,8 millions de dollars.

Catégorie de solution	Revenus (2022)
Solutions automobiles	156,4 millions de dollars
Solutions de technologie de divertissement	98,7 millions de dollars
Solutions de semi-conducteurs	72,7 millions de dollars

Services de conseil et d'intégration

Xperi généré 42,6 millions de dollars Des services de conseil et d'intégration en 2022, soutenant la mise en œuvre de la technologie dans diverses industries.

• Intégration de la technologie automobile: 18,3 millions de dollars
• Conseil de conception de semi-conducteurs: 14,2 millions de dollars
• Services de technologie de divertissement: 10,1 millions de dollars

Xperi Inc. (XPER) - Canvas Business Model: Value Propositions

Unified, independent smart TV operating system (TiVo OS) for OEMs.

• The company secured its 10th TiVo OS TV partnership as of September 30, 2025.
• The company is working with at least one unnamed Original Device Manufacturer for U.S. deployment.
• Xperi Inc. had a goal of 7 million TiVo OS units by the end of 2025.

Enhanced in-car entertainment and data services via DTS AutoStage.

• The DTS AutoStage platform reached a footprint of over 13 million vehicles as of the third quarter of 2025.
• The company initiated targeted advertising trials with major audio partners in the U.S. and U.K.
• The company hopes to begin monetizing the connected car data segment in 2026 and 2027.

Cross-screen advertising monetization for partners through the TiVo One platform.

The TiVo One monthly active users increased sequentially by 30% in the third quarter, reaching 4.8 million users at the end of September 2025. The Average Revenue Per User (ARPU) for the TiVo One platform was $8.75 as of September 30, 2025. The company signed monetization partnerships, including agreements with Titan Ads and Comscore. The IPTV subscriber base, which contributes to the platform, reached 3.2 million households, up 32% year-over-year.

Platform/Metric	Latest Figure (as of Q3 2025)	Context/Goal
TiVo One Monthly Active Users (MAU)	4.8 million	30% sequential growth in Q3
TiVo OS TV Partnerships	10	Achieved the 2025 goal
TiVo One Average Revenue Per User (ARPU)	$8.75	FY2025 goal was above $10
DTS AutoStage Vehicle Footprint	Over 13 million	Monetization expected to start in 2026
IPTV Subscriber Households	3.2 million	32% year-over-year increase
FY2025 Revenue Guidance	$440-460 million	Reiterated guidance

Premium audio and video experiences (DTS:X, IMAX Enhanced) for consumer electronics.

• Consumer Electronics revenue increased by 11% year-over-year for the third quarter of 2025.
• Consumer Electronics revenue was $18.8 million in Q3 2025 (excluding the divested Perceive business).
• The company expanded its partnership with Sony Pictures for the release of hundreds of additional titles in IMAX Enhanced with DTS:X immersive audio.
• Xperi Inc. renewed a multi-year contract with Vestel to deploy DTS audio solutions across its TV brands.

Simplified content discovery and aggregation for end consumers.

• The TiVo OS platform has support for Tubi and Red Bull TV applications.
• The company is working to scale U.S. distribution of smart TVs powered by TiVo to represent national coverage by the second half of 2026.

Xperi Inc. (XPER) - Canvas Business Model: Customer Relationships

You're looking at how Xperi Inc. manages its relationships with the various customer groups that drive its business-this isn't about one-size-fits-all support; it's about deep, embedded B2B integration and platform scale.

The relationship with major TV Original Equipment Manufacturers (OEMs) is fundamentally about embedding the TiVo OS directly into the hardware. Xperi Inc. achieved its 2025 year-end goal by signing its tenth TiVo OS TV partnership in the third quarter of 2025, which was a European brand for a leading Asia-based Original Device Manufacturer. Smart TVs powered by TiVo are available across 15 countries in Europe under 17 different brands. The company remains on track to meet its target of 7 million TiVo OS units in the market by the end of 2025. This direct, long-term contract structure is designed to secure the necessary scale for media platform monetization.

For Pay TV and broadband operators, the relationship is cemented through multi-year service commitments for TiVo IPTV and video-over-broadband solutions. Xperi Inc. secured a multi-year renewal contract with the National Content and Technology Cooperative (NCTC), which covers over 70 U.S. operators and guarantees IPTV subscriber commitments for four additional years. Furthermore, the company signed renewals with large operators, including Liberty Latin America and Cable One, and executed international metadata agreements with Korea Telecom and Proximus in Europe. The Video-over-Broadband subscriber base grew 32% year-over-year in Q3 2025, reaching 3.2 million households, which satisfied the 2025 goal of over 3 million households.

The relationship with advertisers is increasingly automated and platform-driven via the TiVo One ad platform. This is a volume game; Xperi Inc. needs scale to attract ad dollars. Monthly Active Users (MAUs) on the TiVo One platform reached 4.8 million in Q3 2025, marking a sequential increase of 30% from the previous quarter. The Average Revenue Per User (ARPU) for this platform stood at $8.75 as of September 30, 2025, moving toward the year-end goal of $10.00. Monetization is being validated through specific agreements signed with partners like Titan Ads and Comscore.

The customer relationship for end-users of TiVo OS and DTS AutoStage is more self-service and in-product, though the underlying OEM/operator relationship manages the initial deployment. For the Connected Car segment, the relationship with Automotive OEMs is strong and expanding, evidenced by the platform's reach. As of Q3 2025, the DTS AutoStage platform is integrated into over 13 million vehicles globally. This platform, which combines linear broadcast with IP-delivered content, was initially launched with BMW in 2023. Separately, the HD Radio receivers have reached implementation in 110 million vehicles, with the technology approaching rollout in 60% of new cars shipped annually in North America.

Dedicated business development efforts focus on ecosystem expansion, particularly around advertising and content integration. The company signed key partnership agreements with streaming technology providers such as Wurl, Kargo, and FreeWheel to expand direct selling of homepage ad units in major European markets. The platform support for TiVo TVOS has also grown, with apps like Tubi and Red Bull TV added to the platform.

Here's a snapshot of the scale in key customer relationship areas as of late 2025:

• TiVo OS TV Partners: 10 signed, aiming for 7 million units by year-end 2025.
• IPTV Subscribers: 3.2 million households, up 32% year-over-year in Q3 2025.
• TiVo One MAUs: 4.8 million as of Q3 2025.
• DTS AutoStage Vehicles: Over 13 million globally.

The nature of these B2B relationships is highly contractual, as seen in the financial structure. For instance, the Q3 2025 revenue for the Pay TV segment was up 18% year-over-year, partly driven by subscriber growth and contract structures. The Connected Car revenue in Q1 2025 was up 37%, driven by minimum guarantee licensing arrangements for HD Radio.

Relationship Area	Key Metric/Count	Latest Data Point (as of late 2025)
TV OEM Contracts (TiVo OS)	Number of Partners	10 (Goal achieved)
TV OEM Contracts (TiVo OS)	Projected Units by EOY 2025	7 million
Pay TV Operators	IPTV Subscriber Households	3.2 million
Pay TV Operators	NCTC Coverage	Over 70 U.S. operators
Advertisers (TiVo One)	Monthly Active Users (MAUs)	4.8 million (Q3 2025)
Advertisers (TiVo One)	ARPU	$8.75 (as of Sept 30, 2025)
Automotive OEMs (DTS AutoStage)	Vehicles Integrated	Over 13 million globally (Q3 2025)
Automotive OEMs (HD Radio)	Total HD Radio Implementations	110 million vehicles

Support for end-users of the DTS AutoStage platform is evolving, with the video service, powered by TiVo technology, available in some BMW models since 2023, and expansion planned with a Japanese car company as soon as 2026. Finance: draft 13-week cash view by Friday.

Xperi Inc. (XPER) - Canvas Business Model: Channels

You're looking at how Xperi Inc. gets its tech into the hands of users and manufacturers as of the third quarter of 2025. It's a mix of direct deals and platform scale, honestly.

Direct sales and licensing go straight to global TV and automotive OEMs. For the TiVo OS, Xperi Inc. hit its 2025 goal, signing its 10th Smart TV OEM partner by the end of Q3 2025. On the automotive side, the DTS AutoStage platform has built a footprint of over 13 million vehicles globally. Also, their legacy HD Radio receivers are implemented in 110 million vehicles total.

Distribution through Pay TV and video-over-broadband operators is still a core channel, though revenue here is shrinking. In Q3 2025, Pay TV revenue was $49.8 million, which was a 39% drop year-over-year. Still, the growth area within this is video-over-broadband, or IPTV, which reached 3.2 million subscriber households by September 30, 2025.

Here's a quick look at the scale across the key platform channels as of the end of Q3 2025:

Channel Metric	Unit	Q3 2025 Number
TiVo One Monthly Active Users (MAU)	Users	4.8 million
DTS AutoStage Vehicle Footprint	Vehicles	Over 13 million
IPTV Subscriber Households	Households	3.2 million
Total HD Radio Receiver Implementations	Vehicles	110 million

Digital distribution of TiVo OS and DTS AutoStage software updates is tracked via active users. The TiVo One MAU hit 4.8 million in Q3 2025, showing 30% sequential growth for the quarter. The target Annual Revenue Per User (ARPU) exit rate for this platform for 2025 was set at $10.

For ad-tech platforms and supply-side platforms (SSPs), the channel is about validating the user base for monetization. Xperi Inc. signed multiple monetization partnerships, naming agreements with Titan Ads and Comscore to support the TiVo One footprint. For DTS AutoStage, the plan is to start targeted advertising trials in the U.S. and U.K. in 2026 and 2027.

The Consumer Electronics channel moves certified devices through retailers. Revenue in this segment for Q3 2025 was $18.8 million, an 11% increase year-over-year (or 20% when you exclude the divested Perceive business). The TiVo OS is currently shipping in Smart TVs across 40+ countries and is available through 30+ major retailers, covering 80+ television brands.

Xperi Inc. (XPER) - Canvas Business Model: Customer Segments

You're looking at the core groups Xperi Inc. (XPER) serves as of late 2025, based on their Q3 2025 reporting. It's a mix of legacy business support and aggressive growth plays in connected experiences. Honestly, the numbers show where the real focus is shifting.

Global Smart TV OEMs seeking an independent operating system alternative represent a key growth vector with the TiVo OS platform. This segment is focused on providing a content-first, turnkey solution to manufacturers who want to own the user experience without building it from scratch. As of September 30, 2025, the TiVo One monthly active users (MAUs) hit 4.8 million, a 30% sequential jump. The company is working with 33 brands across 26 European countries as of 2024, and they added their tenth TiVo OS partner in Q3 2025, aiming for a year-end goal of 5 million MAUs.

For Major Automotive OEMs integrating in-car infotainment and data services, the DTS AutoStage platform is the offering. This brings linear broadcast radio and IP-delivered content into a unified system. By Q3 2025, the platform reached over 13 million vehicles globally. Key integrations include new models from partners like BMW (5-Series), Kia (EV9), and Hyundai (Ioniq 5 and Ioniq 9). Xperi Inc. is actively in commercial discussions to monetize this footprint, expecting material revenue from data licenses in 2026 and 2027.

The segment of North American and European Pay TV/IPTV operators is where Xperi Inc. supports established video providers. While this revenue stream saw a 39% year-over-year decline in Q3 2025, the subscriber base itself is growing robustly. IPTV subscribers specifically increased 32% year-over-year, reaching 3.2 million households by the end of Q3 2025. Overall, Xperi powers 39M+ Worldwide Households with the TiVo UX. They secured multi-year renewals with major players like Liberty Latin America and Cable One.

Regarding Ad buyers and Demand-Side Platforms (DSPs) targeting connected TV audiences, this group is served through the monetization layer of the Media Platform, primarily the TiVo One ad platform. The platform finished Q3 2025 with 4.8 million MAUs and an Average Revenue Per User (ARPU) of $8.75 as of September 30, 2025. They signed multiple new monetization partnerships in Q3 2025, setting up expansion for 2026.

Finally, Consumer electronics manufacturers (e.g., Vestel, Sony) licensing DTS audio form a consistent customer base for the Consumer Electronics segment, which saw an 11% revenue increase in Q3 2025. Here's a quick look at some of the recent activity with these key licensees:

Customer Example	Technology Licensed	Recent Activity/Metric
Vestel	DTS Audio Solutions	Renewed multi-year contract for deployment across TV brands
Sony Pictures	DTS:X Immersive Audio (via IMAX Enhanced)	Expanded content commitments for FAST and AVOD distribution
Skyworth, TCL, Hisense, TPV	DTS Audio	Signed several long-term renewals in Q1 2025
Honor, Philips/TPV	IMAX Enhanced	Signed renewals in Q1 2025

You can see the breadth of Xperi Inc.'s reach across these distinct markets, from the 3.2 million IPTV households to the 13 million vehicles equipped with AutoStage.

• TiVo One MAUs target for year-end 2025: 5 million.
• Q3 2025 Connected Car revenue: $34.6 million.
• Q3 2025 Consumer Electronics revenue: $18.8 million.
• Q3 2025 Pay TV revenue: $49.8 million.
• Projected annual savings from workforce reduction: $30-35 million by end of 2026.

Xperi Inc. (XPER) - Canvas Business Model: Cost Structure

When looking at Xperi Inc.'s cost structure as of late 2025, the focus is clearly on managing existing operational costs while absorbing significant one-time charges related to strategic realignment. The company is actively trimming its expense base to align with its evolving revenue mix.

A major, near-term cost is tied to the workforce reduction announced in November 2025. Xperi Inc. estimated it will incur between $16 million and $18 million in restructuring and related charges, substantially all of which covers employee severance and related costs for the approximately 250 employees impacted globally. This action is intended to generate annualized savings of $30 million to $35 million once fully implemented by the end of the first half of 2026.

In terms of ongoing operational spending, Xperi Inc. showed progress in cost management through the third quarter of 2025. Non-GAAP adjusted operating expenses decreased by approximately 20% compared to the prior year period in Q3 2025. This reduction was attributed to ongoing cost transformation initiatives and the divestiture of the Perceive business. To give you a snapshot of the expense base around that time, here is a comparison of key Q3 2025 expense metrics:

Expense Metric (Q3 2025)	Amount/Change	Context
GAAP Operating Expenses (including Cost of Revenue)	Decreased 25% year-over-year	Reflects overall cost control efforts
Non-GAAP Adjusted Operating Expenses	Decreased 20% year-over-year	Excludes certain non-cash or one-time items
Restructuring and Related Charges (Estimated)	$16 million to $18 million	Severance costs from November 2025 workforce reduction
Projected Capital Expenditures (Full Year 2025)	Approximately $20 million	Investment in assets for the year
Annualized Savings from Restructuring (Expected)	$30 million to $35 million	Future cost reduction target

The Cost Structure must also account for the direct costs associated with generating revenue, which Xperi Inc. noted would initially be higher for the expanding Media Platform segment in 2026. While specific dollar amounts for Costs of Revenue, including content acquisition and platform operating costs, are not explicitly broken out separately from the GAAP operating expense line in the provided summaries, the structure of these costs is inherent in the GAAP reporting. For instance, the GAAP operating loss for Q3 2025 was $1.4 million, and the GAAP net loss was $6.1 million.

Development costs, which cover the significant R&D expenditure needed to develop and maintain core platforms like TiVo OS and DTS AutoStage, are embedded within the broader operating expense figures. The company's focus on cost transformation suggests a rigorous review of these R&D allocations is underway to ensure spending aligns with growth opportunities, such as the 10 TiVo OS partners and the 13 million vehicles on the DTS AutoStage platform.

You can see how the expense management translated to profitability in Q3 2025:

• Non-GAAP Adjusted EBITDA reached $23.1 million.
• Non-GAAP Adjusted EBITDA Margin was 21% of revenue.
• Operating cash flow was approximately $8 million for the quarter.

Finance: draft 13-week cash view by Friday.

Xperi Inc. (XPER) - Canvas Business Model: Revenue Streams

You're looking at the core ways Xperi Inc. brings in money, which is really about licensing its technology across different markets. The company reiterated its full-year 2025 revenue guidance, keeping it firmly between $440 million and $460 million. This guidance reflects a mix of stable legacy business and high-growth platform monetization efforts.

One major focus area is the Media Platform, driven by the TiVo One platform. Advertising revenue here is tracked via the Average Revenue Per User (ARPU). As of the end of Q3 2025, the ARPU for TiVo One was reported at $8.75. Management has a clear near-term goal to push this metric to $10 as they exit 2025, with a long-term expectation of growing north of $20. The platform itself reached 4.8 million monthly active users by the end of Q3 2025, showing strong sequential growth.

Technology licensing fees from the Consumer Electronics segment remain a steady contributor. This includes fees for DTS audio technologies. For the third quarter of 2025, this segment generated $18.8 million in revenue. This revenue stream benefits from long-term renewals, such as those closed with Harman and Yamaha, and the expansion of programs like IMAX Enhanced into new product categories, like home projectors with Optoma and Epson.

The Pay TV segment still generates significant, though declining, revenue through monthly subscription and service fees from Pay TV/IPTV operators. In Q3 2025, this segment brought in $49.8 million, despite a year-over-year decline of 39%. The underlying subscriber base for IPTV, however, showed growth, reaching 3.2 million households, which was up 32% year-over-year, with IPTV revenue itself growing 18% year-over-year.

Licensing and service fees from Connected Car solutions, primarily DTS AutoStage and HD Radio, represent a key growth vector. DTS AutoStage has achieved a global installed base exceeding 13 million vehicles as of Q3 2025, setting the foundation for future monetization through data and advertising trials expected to contribute more materially in 2026 and 2027. HD Radio technology is implemented in over 110 million vehicles. This segment posted strong Q3 2025 revenue of $34.6 million, marking a 36% year-over-year increase.

To give you a clearer picture of the revenue mix based on the latest reported segment results from Q3 2025, here's how the top-line breaks down:

Revenue Stream / Segment	Q3 2025 Revenue (Millions USD)	Year-over-Year Change (Approximate)
Pay TV (Subscription/Service Fees)	$49.8	Down 39%
Connected Car (Licensing/Service Fees)	$34.6	Up 36%
Consumer Electronics (Licensing Fees)	$18.8	Up 11%
Media Platform (Advertising/Other)	$8.4	Down 4%

The overall revenue picture for the first nine months of 2025 shows the transition underway. While the Pay TV revenue declined substantially, the Connected Car segment showed impressive growth. The company also noted that minimum guarantee (MG) arrangements comprised just over 20% of total revenue in 2024 and are expected to remain in the low 20% range of total revenue in 2025, which is a factor as they shift toward more direct monetization.

• Full-year 2025 revenue guidance: $440 million to $460 million.
• TiVo One ARPU (Q3 2025): $8.75.
• TiVo One MAUs (Q3 2025): 4.8 million.
• IPTV Subscriber Households (Q3 2025): 3.2 million.
• DTS AutoStage Vehicles (Q3 2025): Over 13 million.

Finance: draft 13-week cash view by Friday.