Coca-Cola Europacific Partners PLC (CCEP): Marketing Mix Analysis [Dec-2025 Updated]

You're digging into the engine room of Coca-Cola Europacific Partners PLC (CCEP) as we close out 2025, trying to see where the real value is being created in their massive footprint across 29 countries. Honestly, looking at their 4 P's-from driving revenue via strategic price hikes to aggressively pushing low- and no-sugar options-it's clear this isn't just about selling core carbonated soft drinks anymore. We're seeing a masterclass in managing persistent input cost inflation while pivoting the portfolio and tying promotion to a clear sustainability action plan. Come see the distilled breakdown of how CCEP is playing the long game right now.

Coca-Cola Europacific Partners PLC (CCEP) - Marketing Mix: Product

You're looking at the core offering of Coca-Cola Europacific Partners PLC, which is built on a massive, established beverage portfolio across 31 countries in Western Europe and the Asia Pacific region.

The core carbonated soft drinks (CSD) are still the engine for volume, even as the mix shifts. For the first half of 2025, the total volume across Coca-Cola Europacific Partners PLC was 1,932 Million Unit Cases (UC), which was a 4.1% increase as reported over the prior year period.

• - Core carbonated soft drinks (CSD) remain the volume driver.
• - Aggressive expansion of low- and no-sugar options, like Coca-Cola Zero Sugar.
• - Diversification into energy (Monster, Relentless) and hydration categories.
• - Focus on sustainable packaging, aiming for 100% recyclable bottles.
• - Portfolio includes water, juices, and plant-based drinks across 29 countries.

The push toward lower-sugar alternatives is clear in the numbers. Coca-Cola Zero Sugar volume saw a +4.7% increase for the first half of 2025 across Europe and Asia Pacific (APS), and it continued that strength into the third quarter with a +6.3% volume increase. Diet Coke performance also showed improvement across Europe and APS. Still, Coca-Cola Original Taste volume was down -1.1% in the first half of 2025.

Diversification is happening through high-growth categories. Energy drinks, particularly Monster, are a major contributor, posting a strong +14.6% volume increase in the first half of 2025 (Q2 was +16.8%). Water also delivered growth, up +3.6% in the first half. The company is actively rolling out its Alcohol Ready-To-Drink (ARTD) portfolio, supported by launches like Jack Daniel's & Cherry Coca-Cola.

Here's a quick look at how the major categories performed in volume terms for the first half of 2025 (H1 2025):

On the packaging front, the commitment to sustainability is aggressive. Coca-Cola Europacific Partners PLC is committed to making 100% of its primary packaging recyclable by 2025. They also set a target to use 50% recycled plastic in their PET bottles by 2025 in the Asia Pacific Islands (API) region. For example, in Indonesia, they launched bottles made from 100% rPET plastic for certain brands. Also, Coca-Cola Europacific Partners PLC Australia met its goal to use 100% renewable electricity across its local operations by January 2025, ahead of schedule.

Coca-Cola Europacific Partners PLC (CCEP) - Marketing Mix: Place

Coca-Cola Europacific Partners PLC (CCEP) executes a vast distribution strategy designed for deep penetration across its operating territory. The company currently serves a consumer population exceeding 600 million people across 31 markets. This extensive footprint requires a sophisticated approach to getting product from production to the point of consumption.

The core of the physical distribution relies heavily on a massive direct store delivery (DSD) system for market coverage. This system ensures high visibility and control over on-shelf availability, which is critical for high-velocity consumer goods. The distribution effort is strategically segmented to capture sales across all consumption occasions, split between the 'At-Home' channel (supermarkets, convenience stores) and the 'Away-From-Home' (AFH) channel (restaurants, vending, hospitality).

Recent performance data from the third quarter of 2025 illustrates the channel dynamics across the two main operating segments, Europe and Asia Pacific (APS):

• In Europe, the Home channel saw revenue growth of +1.0% in Q3 2025, while AFH revenue grew by +0.7% in the same period.
• Conversely, in APS during Q3 2025, the Home channel demonstrated stronger growth at +5.3%, compared to AFH volumes which declined by -1.8% year-to-date.

Coca-Cola Europacific Partners PLC places a strong emphasis on digital enablement for its business-to-business (B2B) customers. This is primarily channeled through the MyCCEP online customer portal. This platform is designed to be the central hub for ordering and support, helping customers increase their soft drinks sales. Over the last five years, the portal has onboarded nearly 188,000 direct and indirect customers across 11 markets. The company's vision for MyCCEP included targeting over 200,000 customers generating €2 billion in revenue in 2023. This digital focus supports the broader DSD network by streamlining the ordering process.

The geographic distribution strategy is anchored by several major markets, which contribute significantly to the overall revenue base. While 2025 specific revenue splits are not yet fully reported, the 2023 revenue contribution highlights the importance of these key territories:

The operational structure is organized into key segments: Europe, Asia Pacific (APS), and the activities managed through CCEP Ventures, which supports innovation and strategic investments across the footprint. The performance in Q3 2025 showed volume growth in Europe, while APS volumes were impacted by portfolio changes in Australia and softer demand in Indonesia.

Coca-Cola Europacific Partners PLC (CCEP) - Marketing Mix: Promotion

You're looking at the promotional spend for Coca-Cola Europacific Partners PLC (CCEP) as of late 2025, and the story is definitely digital-first, backed by massive capital allocation.

Significant investment in digital-first marketing and social media campaigns

The commitment to digital is clear from the capital structure. CCEP is executing a €1 billion SAP digital transformation plan, which includes integrating AI-driven tools like myccep.com and RED One to optimize everything from pricing to promotions. Analysts project this technology push will unlock €200 million in annual savings by 2026.

This digital focus extends to consumer reach. For instance, CCEP's social media presence shows concrete engagement figures:

The company is also focused on building AI literacy, launching a Data and AI Academy to support this augmented workforce.

Major sports and music sponsorships to maintain brand visibility and relevance

Brand visibility is maintained through high-profile partnerships. CCEP supports a portfolio that includes 17 Sports Events and 8 Cultural Events, with estimated values of €42.6 million and €22.3 million, respectively. For the latter half of the year, CCEP activated new campaigns, including collaborations with the English Premier League and Star Wars in Q3 2025. The promotion around Powerade during the Paris Olympics, for example, drove an over +10% sales increase across CCEP's European markets year-to-date. Investment also supports Monster's presence with Formula 1.

Sustainability messaging is central, tied to the 'This is Forward' action plan

Sustainability messaging is woven into the brand narrative, directly supporting the 'This is Forward' action plan. A key near-term milestone CCEP is promoting is achieving 100% of its primary packaging to be recyclable by 2025. Furthermore, CCEP Australia met its target to use 100% renewable electricity across its local operations by January 2025, a year ahead of schedule. The company reports cutting GHG emissions across the entire value chain by 16.7% since 2019. This commitment underpins their long-term goal of net-zero GHG emissions by 2040.

Heavy use of in-store and trade promotions to drive immediate sales volume

Driving immediate volume is managed through a disciplined approach to pricing and trade execution. In Q1 2025, CCEP achieved market share gains of +50bps in-store. The overall strategy balances premiumisation with affordability, which is reflected in the revenue per unit case (UC) growth. For H1 2025, revenue per UC grew by 3.8%, driven by strategic price adjustments and a favorable brand mix, which included the strong performance of the Energy segment growing 14.6% in H1. For the full year 2025, management projected revenue per UC growth to contribute to an overall operating profit growth of about 7% on an adjusted comparable and FX-neutral basis.

Focus on personalized consumer engagement through loyalty programs

While specific loyalty program statistics aren't in the public reports, the focus on personalized engagement is evident through the digital transformation investment aimed at customer interaction. The €1 billion digital transformation plan, which includes tools like myccep.com, is designed to optimize customer-facing elements. The company also highlights the return of the 'Share A Coke' campaign, which was well executed and received by consumers in H1 2025. This aligns with the broader strategy of creating value for their 4 million customers across 31 markets.

Coca-Cola Europacific Partners PLC (CCEP) - Marketing Mix: Price

The pricing element for Coca-Cola Europacific Partners PLC centers on disciplined revenue and margin growth management, heavily relying on price realization to drive top-line performance amidst fluctuating volumes.

• Revenue growth is primarily driven by positive price/mix, not just volume.

For the first half of 2025, Coca-Cola Europacific Partners PLC delivered an Adjusted Comparable FX-Neutral Revenue growth of 2.5% on total revenue of €10,274M. This growth was achieved with an Adjusted Comparable Volume growth of only 0.3%. The primary driver was the increase in Revenue per Unit Case (UC).

• Strategic price increases implemented to offset persistent input cost inflation.

The +3.8% growth in Revenue per UC for H1 2025 reflects strategic price adjustments and promotional optimization. This pricing action was necessary as the Cost of Sales per Unit Case rose by 2.6% in H1 2025. Specific factors contributing to the price/mix uplift included the annualisation of headline price increases implemented in Q3 of the prior year and a recent increase in sugar tax. For instance, in Europe, revenue/UC growth reflected headline price increases in France, Iberia, and Great Britain.

• Tiered pricing structure across different channels (e.g., retail vs. vending machines).

The company delivered solid gains in revenue per unit case through revenue and margin growth management across its 31 locally driven markets.

• Focus on increasing net revenue per unit case through premiumization.

The positive pack mix component of the Revenue per UC growth was supported by strong performance in premium and growing categories. Energy drink volumes grew by double-digits in H1 2025, specifically +14.6%. Coca-Cola Zero Sugar volumes grew by +4.7% in H1 2025.

• Utilizes pack-size architecture to offer various price points to consumers.

In the Australia/Pacific segment, Revenue per UC growth benefited from the pack mix, specifically citing the growth of mini cans & smaller PET formats in Australia.