Coca-Cola Europacific Partners PLC (CCEP): Business Model Canvas [Dec-2025 Updated]

You're digging into the mechanics of Coca-Cola Europacific Partners PLC, and honestly, seeing how they translate brand licensing into real cash flow is fascinating. As someone who's spent two decades mapping these giants, I can tell you their Business Model Canvas reveals a machine targeting ~7% operating profit growth for 2025, fueled by strategic moves like pushing high-growth Energy drinks, which saw a +14.6% surge in H1 2025. The core engine isn't just the product; it's the disciplined execution through their own Direct Store Delivery (DSD) network that backs up their promise of total beverage choice for over 4 million customers. Dive in below to see exactly how their Key Activities and Resources align to deliver that growth.

Coca-Cola Europacific Partners PLC (CCEP) - Canvas Business Model: Key Partnerships

The operational backbone of Coca-Cola Europacific Partners PLC relies heavily on its strategic alliances, which secure brand access, market reach, and sustainability mandates. These relationships define the scope and scale of the business across its 31 operating countries.

The Coca-Cola Company remains the foundational partner, providing the exclusive right to manufacture, market, and sell The Coca-Cola Company's brands, including the core sparkling portfolio, in its territories. This relationship ensures access to distinctive concepts and world-class brands, which CCEP combines with its own execution capabilities. The alignment is close, as noted by the CEO, who emphasizes doing business in close alignment with strategic brand partners.

The expansion into the Alcohol Ready-to-Drink (ARTD) category is entirely partnership-driven. CCEP works with major spirit producers to bring pre-mixed cocktails to market. For instance, the collaboration with Brown-Forman for Jack Daniel's & Coca-Cola is a key growth vector.

The success in this area is measurable, particularly in Great Britain (GB). The ARTD category in GB is valued at £554m as of April 2024. The Jack Daniel's & Coca-Cola Original Taste variant is the No. 1 SKU in the GB ARTD category. Collectively, the original full sugar and zero sugar variants have generated over £55 million in value sales to date. Other brand mixtures CCEP leverages include Absolute Vodka and Sprite, and Bacardi and Coca-Cola.

The scale of CCEP's customer network is vast, directly serving the end-consumer through its trade partners. Coca-Cola Europacific Partners serves nearly 600 million consumers and supports over 4 million customers across its 31 operating countries.

For logistics and technology, CCEP emphasizes its sophisticated supply chain, which provides a core competitive advantage. A significant internal technology project is underway to roll out an integrated engine across the entire sales force in Europe, combining internal and external data to segment at a store level.

Collaboration with Environmental NGOs is formalized through CCEP's commitment to sustainability, which is tied to executive compensation. The partnership framework includes specific, science-based targets:

• Target to reach Net Zero emissions across the entire value chain by 2040.
• Short-term goal: Reduce absolute GHG emissions (Scope 1, 2, and 3) by 30% by 2030, against a 2019 baseline.
• This ambition is supported by a €250m investment over three years to aid decarbonization.
• Commitment to support strategic suppliers in setting their own science-based targets and transitioning to 100% renewable electricity.

The linkage to employee pay is concrete: 15% of the Long-Term Incentive Plan (LTIP) awarded in 2020 is based on progress in GHG emissions reduction over the subsequent three years.

Coca-Cola Europacific Partners PLC (CCEP) - Canvas Business Model: Key Activities

You need the hard numbers on what Coca-Cola Europacific Partners PLC (CCEP) is actually doing to drive value, so here is the operational data from the first half of 2025.

Manufacturing & Bottling

Coca-Cola Europacific Partners (CCEP) operates a large-scale production footprint across its territories. Over 90% of the drinks sold are produced in the country where they are consumed. The scale involves:

• Operating in 31 countries across Europe, Australia, and Asia-Pacific.
• Utilizing 81 manufacturing sites across these markets.
• Serving approximately 600 million consumers.
• Supporting about 2 million customers.

Revenue Growth Management (RGM)

The focus on RGM, which is how they manage pricing and package sizes to maximize revenue, delivered clear results in the first half of 2025. This was evident in the per-unit value increase:

This 3.8% revenue per unit case increase reflects strategic pricing actions and a positive pack mix shift. That profit growth outpaced revenue growth, showing operational discipline.

Sales & Distribution

Moving product efficiently is key, supported by a large workforce. While the exact number of distribution centers wasn't explicitly stated as 48, the scale of the sales force is significant:

• The sales force powering customer relationships is over 12,000 people strong.
• The company employed 41,000 people as of 2024 across its operations.
• The business spans 31 countries.

Product Innovation

Innovation is driving growth in specific, higher-margin categories, offsetting declines elsewhere. You can see the category performance clearly:

• Energy drink volumes saw a surge of +14.6% in H1 2025 (with Q2 growth at +16.8%).
• Coca-Cola Zero Sugar volumes grew by +4.7% in H1 2025 across Europe and Asia-Pacific.
• The Alcohol Ready-to-Drink (ARTD) portfolio rollout continues to perform strongly following launches like Bacardi & Coke.
• Juices declined by -13.6% in H1, largely due to the full annualization of the strategic de-listing of Capri Sun in Europe.

Sustainability Initiatives

The commitment to packaging circularity remains a stated key activity for 2025. The goal is to ensure materials are recovered and reused:

• CCEP is committed to making 100% of its primary packaging recyclable by the end of 2025.
• In Europe, the goal for recycled plastic (rPET) in PET bottles is 50% by 2025.
• In API (Asia-Pacific), the target for recycled plastic in PET bottles is 50% by 2025.

The company also aims to collect and recycle a bottle or can for every one sold by 2030.

Coca-Cola Europacific Partners PLC (CCEP) - Canvas Business Model: Key Resources

Global Brand Portfolio: CCEP makes, moves and sells an extensive range of brands across its territories.

• Core Brands: Coca-Cola, Coca-Cola Light, Coca-Cola Zero Sugar, Fanta, Sprite, and Monster.
• Targeted Expansion: Categories like coffee and alcohol.

Exclusive Bottling Rights: The rights to package, distribute, and sell The Coca-Cola Company products are governed by separate agreements in each territory.

• Intangible assets related to TCCC bottling rights were valued at €11.8 billion as of December 31, 2023.
• Agreements generally follow a 10-year initial term, renewable for another 10 years.
• Specific agreement expiry dates noted include Australia on March 28, 2026, and New Zealand on September 1, 2025 (as of October 2023 filing).

Physical Assets: Scale of production and distribution network across 31 countries.

• Manufacturing Sites: 81 manufacturing sites across markets.
• Local Production: Over 90% of drinks sold are produced in the country of consumption.

Human Capital: The workforce supporting operations across Western Europe and the Asia Pacific region.

• Total Employees: 33,000.
• Market Reach: Serving 600 million consumers and supporting 2 million customers.

Strong Cash Flow: Financial strength supporting operations and shareholder returns.

Coca-Cola Europacific Partners PLC (CCEP) - Canvas Business Model: Value Propositions

Total Beverage Portfolio: Offering choice across Sparkling, Water, Energy, and ARTD.

The breadth of the offering is a core value, with specific categories showing significant volume momentum as of the third quarter (Q3) of 2025. Energy drinks, largely driven by Monster, saw volume surge by +24.0% in Q3 2025, following a +14.6% volume increase in the first half (H1) of 2025. Coca-Cola Zero Sugar also delivered growth, up +4.7% in H1 2025. Water categories grew by +3.6% in H1 2025, supported by brands like Wilkins Pure in the Philippines and Aquabona in Iberia. The Alcohol Ready-to-Drink (ARTD) portfolio rollout continues to perform strongly, with new launches like Bacardi & Coke in Q3 2025.

The portfolio performance in H1 2025 can be summarized by category volume movements:

Affordability & Premiumization: Balancing price points through pack-mix strategy.

Coca-Cola Europacific Partners PLC (CCEP) actively manages price points to cater to varied consumer needs, balancing premiumization with affordability, which remains absolutely critical heading into 2026. Revenue per unit case (UC) gains in H1 2025 were reported at a 3.8% increase, driven by headline price increases and a favorable pack mix. This pack mix benefit came from the growth of smaller formats, such as mini cans and smaller PET bottles, particularly noted in Australia. The company is focused on getting the right pack at the right price for the right occasion, acknowledging softer consumer demand in certain developed markets like Germany and Great Britain.

Sustainability Leadership: Commitment to Net Zero by 2040 and circular economy.

The commitment to achieving net zero emissions by 2040 is a core value proposition, validated by the Science Based Targets initiative (SBTi). This long-term goal is supported by a short-term target to reduce absolute scope 1, 2, and 3 GHG emissions by 30% by 2030, versus a 2019 baseline. Progress includes reaching 74% renewable electricity use across all markets, and the company has an ambition to switch to 100% renewable electricity across its own operations by 2030. Furthermore, CCEP achieved its target to use at least 50% recycled plastic (rPET) in plastic bottles early in Europe, setting an ambition to reach 50% rPET in Asia-Pacific (API) by 2025. The company invested €300 million between 2020 and 2022 to support decarbonization efforts. A commitment exists to have 100% of primary packaging recyclable by 2025.

Customer Value Creation: Helping retailers grow their business defintely faster than peers.

Coca-Cola Europacific Partners PLC (CCEP) aims to create value by helping its 4 million customers grow faster than their Fast-Moving Consumer Goods (FMCG) peers. The company has continued to grow share ahead of the market, a key metric of customer success. For the first half of 2025, adjusted operating profit grew by 7.2% to €1,364 million, outpacing revenue growth, which signals effective Revenue Growth Management (RGM) that benefits retail partners through strong execution.

The company's focus on local execution across its 31 markets is a key differentiator. In Q1 2025, transactions were reported as growing ahead of volume, indicating increased foot traffic or purchase frequency at customer locations. The full-year 2025 guidance reaffirms expectations for operating profit growth of approximately 7% on an adjusted comparable and FX-neutral basis.

Consistent Quality: Globally recognized, reliable product taste and experience.

The value proposition rests on the globally recognized quality of the core brands, such as Coca-Cola Original Taste and Coca-Cola Zero Sugar. This consistency is supported by operational resilience, with almost all drinks sourced regionally and produced locally across the footprint. The company hedged over 90% of its commodity input costs for the 2025 year, helping to maintain stable cost per unit case expectations at around 2% growth compared to the previous year, which underpins reliable product delivery and pricing stability for customers.

Coca-Cola Europacific Partners PLC (CCEP) - Canvas Business Model: Customer Relationships

You're looking at how Coca-Cola Europacific Partners PLC (CCEP) manages the relationships that keep their massive distribution network running smoothly across 31 countries. Honestly, when you serve nearly 600 million consumers and support over 4 million customers, the relationship isn't just a handshake; it's a complex, data-driven partnership.

Dedicated Account Management: Partnership-driven approach with large retailers

The foundation here is built on strong alignment. CCEP explicitly cites its strong relationships with brand partners and customers as a key driver for its solid performance through 2025. This partnership approach is how they create value, which they measured as generating €19.7 billion in value across the NARTD category for their customers in 2024. Their ability to grow adjusted operating profit by 7.2% in H1 2025, outpacing revenue growth, shows this execution is translating to tangible results for both CCEP and its partners.

Here's a quick look at the scale of their customer base and execution focus:

Localized Sales Execution: Tailoring promotions and product mix to local markets

CCEP leans heavily on expert, local knowledge to execute sales, which is crucial given the diverse markets from Europe to the Asia Pacific region. This local focus allows them to tailor product mix and promotions effectively, which you can see reflected in specific market successes. They are definitely focused on local wins to drive overall results.

Examples of localized execution success in H1/Q3 2025 include:

• Water growth driven by Wilkins Pure in the Philippines and Aquabona in Iberia.
• Sports category growth supported by Aquarius in Spain, including a new Red Peach variant launch.
• Strong double-digit volume increase for Dr. Pepper in Great Britain, tied to the new Cherry Crush variant.
• Coca-Cola Zero Sugar growth of +4.7% in H1 2025 across both Europe & APS.

Digital Engagement: Using technology to improve customer service and ordering

The company is actively investing in digital tools to enhance how they interact with and serve their customers. This isn't just theoretical; they are putting capital to work in specific platforms. They generated solid comparable free cash flow of €425 million in H1 2025, which supported investments in technology alongside capacity expansion.

Key digital initiatives mentioned include:

• The ongoing rollout of SAP S/4HANA.
• Deployment of AI-powered RED ONE sales tools.
• Implementation of a new eB2B platform.

These tools are intended to drive long-term productivity and revenue management for their customer base.

High Customer Satisfaction: Focus on service to over 4 million customers

The CEO noted that great execution, supported by their 41,000 colleagues, is key to delivering outstanding service from production to in-store execution. This focus on service quality directly impacts customer satisfaction among the 4 million businesses they supply. Their H1 2025 performance, which included a return to volume growth in Europe in Q2, suggests that commercial plans and execution were well-received by the market.

Finance: draft 13-week cash view by Friday.

Coca-Cola Europacific Partners PLC (CCEP) - Canvas Business Model: Channels

You're looking at how Coca-Cola Europacific Partners PLC moves its product from the plant to the consumer's hand as of late 2025. The scale here is massive; CCEP serves nearly 600 million consumers across 31 countries in Europe, Oceania, Indonesia, and Papua New Guinea.

Direct Store Delivery (DSD)

Coca-Cola Europacific Partners PLC maintains its own extensive distribution network, which is key for speed and control, especially for immediate restocking and cooler placement. While a direct DSD volume percentage isn't public, the strength of the overall system is evident in the performance of certain product types moving through the 'Home' environment. For instance, the strong performance in Alcohol Ready-to-Drink (ARTD) was driven by the growth of multipacks within the Home channel, suggesting efficient execution through these primary routes to retail.

Retail/Grocery Channel

This channel, covering supermarkets, hypermarkets, and convenience stores, is where affordability concerns are hitting hardest. Scanner data for the four weeks ending November 2, 2025, showed Western Europe volumes were down 0.7% year-over-year, with Germany falling 2.2% and the UK down 2.5%. This suggests the grocery channel is feeling the pinch of inflation, as consumers prioritize value for money. In Q1 2025, Home channel volumes were specifically down 1.9%. To counter this, CCEP is focusing on value mechanics, like offering 2 free cans with an 8-can multipack in Great Britain or a 4 for 3 deal on 1.25-liter bottles in Spain.

Away-from-Home (AFH)

The Away-from-Home (AFH) segment, which includes restaurants, bars, cinemas, and vending machines, is definitely outperforming the retail side right now. In Q3 2025, volume growth was noted in AFH, which helped offset some of the softness elsewhere. For the first half of 2025, H1 volumes saw low single-digit growth driven by improved performance in AFH, along with better weather in June. The company also reported market share gains of +10 basis points in the Away from Home channel during Q1 2025. Energy drinks, a key component of AFH sales, saw Q3 volumes surge by +24.0% year-over-year.

E-commerce & Digital

While CCEP is investing heavily in technology and digital capabilities to accelerate productivity, the direct-to-consumer and online grocery platforms show a recent dip in market penetration. For the first quarter of 2025, the online channel market share actually declined by -20 basis points. This is an area to watch, especially as the company continues to focus on growing revenue per unit case through promotional optimization based on data and insights.

Here's a quick look at some of the recent performance indicators across the business, which gives you a sense of channel dynamics:

The overall strategy involves balancing premiumization-like the success of energy variants-with clear affordability messaging in high-volume channels. Also, the rollout of ARTD, including the new Bacardi distribution starting in Q4 in Australia, will further shape the mix across these channels.

Coca-Cola Europacific Partners PLC (CCEP) - Canvas Business Model: Customer Segments

Coca-Cola Europacific Partners PLC (CCEP) serves a vast customer base across its 31 operating countries, reaching nearly 600 million consumers. The core of the business model relies on effectively serving distinct channels that map directly to these consumer groups.

The primary division for channel focus, which directly relates to customer segments, is between Away-from-Home (AFH) and the Home channel (representing retail/grocery). The company is focused on growing revenue per unit case, which stood at a 2.7% increase year-over-year in Q3 2025, balancing premiumization with affordability for all segments.

The segmentation strategy shows clear divergence in performance across these groups. For instance, the Energy segment is a major growth engine, while the core Coca-Cola Original Taste is facing headwinds in certain markets.

The Health-Conscious Consumer segment is showing consistent positive momentum, which is critical for the overall portfolio mix. You can see this in the growth figures for key low/no-sugar options:

• Coca-Cola Zero Sugar volume increased by +6.3% in Q3 2025.
• Coca-Cola Zero Sugar H1 2025 volume growth was +4.7% across Europe and APS.
• Water category volume grew by +2.4% in Q3 2025.

The Away-from-Home (AFH) channel, which includes hospitality and on-premise outlets, is showing signs of recovery and outperformance in specific regions. This channel is key for higher-margin, single-serve sales.

• Europe AFH volume grew by +1.4% in Q2 2025.
• The AFH channel saw H1 2025 low single-digit volume growth driven by innovation.
• Strong QSR and coffee shop traction contributed to the +0.7% y/y growth in AFH volumes in the latest quarter.

The Energy Drink Consumers segment is the standout performer, indicating a successful capture of this high-growth category. This success is structurally driven by product launches, which suggests repeatability.

• Energy volume growth was an impressive +24.0% in Q3 2025, accelerating from +15% year-over-year in H1 2025.
• The Energy category share gained +180bps year-to-date as of Q3 2025.

For the Large Retail Chains segment, represented by the 'Home' channel, the picture is more mixed, reflecting broader macroeconomic pressures on grocery spending, especially in markets like Germany.

• The Home channel saw H1 2025 volume growth of +1.8%.
• Coca-Cola Original Taste volume declined by -2.6% in Q3 2025, partly due to affordability concerns weighing on grocery channels in Europe.

The overall scale of Coca-Cola Europacific Partners PLC means that even small percentage shifts across these millions of consumers translate to significant financial impact, underpinning the €5.41 billion revenue reported in Q3 2025.

Coca-Cola Europacific Partners PLC (CCEP) - Canvas Business Model: Cost Structure

The cost structure for Coca-Cola Europacific Partners PLC centers on managing high-volume production and distribution across its vast territory.

Concentrate Purchase Costs: This is a primary variable cost component, directly scaling with sales volume. The company's guidance for fiscal year 2025 projected an increase in Cost of sales per unit case of approximately 2% on an adjusted comparable and FX-neutral basis.

Manufacturing & Logistics Costs: These costs reflect the high fixed nature of operating bottling plants and managing extensive distribution networks. The Cost of Sales per Unit Case guidance mentioned above encompasses these elements, which are subject to input cost inflation and efficiency savings programs.

Marketing & Advertising Spend: Significant investment is required to support brand equity and drive volume growth. For the first half of 2025, the company noted gains in revenue per unit case through revenue and margin growth management, which includes promotional optimization. The company reaffirmed its full-year profit guidance, suggesting effective management of discretionary spend.

Personnel Costs: Salaries and related expenses support a large operational footprint. Coca-Cola Europacific Partners PLC had 41,000 employees as of December 31, 2024.

Capital Expenditure (Capex): Investment in fixed assets remains a priority for capacity and technology upgrades. The projection for fiscal year 2025 Capex was set at approximately 5% of revenue. For the quarter ending June 27, 2025, reported Capital Expenditures were $495.381M USD. The trailing twelve months (TTM) annual capital expenditures were reported as $1.079B.

Here's a quick look at some key financial metrics from the first half of 2025 to frame the cost base:

The cost structure is heavily influenced by the scale of operations, as shown by the following operational data points:

• Volume (Million Unit Cases) for H1 2025: 1,932
• Revenue per Unit Case (UC) Growth vs H1 2024 (Adjusted Comparable FXN): 3.8%
• FY25 Guidance for Revenue Growth (Comparable & FX-neutral): ~3-4%
• FY25 Guidance for Operating Profit Growth (Comparable & FX-neutral): ~7%

The company is actively managing these costs through productivity programs and optimization efforts.

Coca-Cola Europacific Partners PLC (CCEP) - Canvas Business Model: Revenue Streams

You're looking at the core ways Coca-Cola Europacific Partners PLC generates its top line, which is heavily reliant on volume movement combined with strategic pricing power. For the first half of 2025, the company posted total revenue of €10,274 million, reflecting an adjusted comparable growth of 2.5% on an FX-neutral basis.

The primary lever for revenue quality has been the Revenue per Unit Case (RUC) Growth. For H1 2025, the adjusted comparable RUC increased by 3.8%. This growth came from a combination of headline price increases, a favorable pack mix-like the growth in mini cans and smaller PET formats, particularly in Australia-and the impact of the sugar tax increase in France. This focus on RUC growth helped offset a slight decline in total comparable volumes, which were up just 0.3% overall for H1 2025, though Europe returned to volume growth in Q2.

The overall outlook for the full year remains positive, with Coca-Cola Europacific Partners PLC reaffirming its Full-Year 2025 Revenue Growth guidance to be in the range of 3% to 4% on an FX-neutral basis.

Revenue streams are diversified across key categories, with some showing significant momentum while core sparkling lines navigate market dynamics. Here's a look at the H1 2025 volume performance by key segment:

• Energy & Water Sales represent high-growth areas.
• The Energy segment, driven by Monster and innovation like new Ultra variants, saw volumes surge by 14.6% in H1 2025.
• Water sales saw a solid increase of +3.6%, supported by brands like Wilkins Pure in the Philippines and Aquabona in Iberia.

The core Sparkling Soft Drinks Sales show a mixed picture, with zero-sugar variants leading the growth:

Other categories also contribute to the revenue mix, though some experienced declines due to strategic portfolio management, such as the de-listing of Capri Sun in Europe, which fully annualized its impact in H1 2025. For instance, RTD Tea & Coffee declined by -12.6%, partly due to the transition from Nestea to Fuze Tea in Spain, which is progressing ahead of plan.

Regarding Licensing Fees/Royalties, specific financial figures for this stream within the total revenue breakdown for Coca-Cola Europacific Partners PLC as of late 2025 were not explicitly detailed in the primary H1 2025 financial disclosures found.