Coca-Cola Europacific Partners PLC (CCEP): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

Sumérgete en el modelo estratégico de Coca-Cola Europacific Partners PLC (CCEP), una potencia de bebidas que transforma la dinámica del mercado compleja en un modelo comercial robusto. Este lienzo integral revela cómo CCEP aprovecha las asociaciones clave, los recursos innovadores y las diversas fuentes de ingresos para dominar el panorama de las bebidas globales, brindando experiencias refrescantes a millones al tiempo que navegan por el intrincado mundo de producción, distribución y compromiso del consumidor.

Coca -Cola Europacific Partners PLC (CCEP) - Modelo de negocios: asociaciones clave

Coca-Cola Company (marca principal y proveedor de concentrados)

A partir de 2024, CCEP mantiene un acuerdo de licencia exclusivo con la Compañía Coca-Cola para los derechos de producción y distribución en múltiples mercados. La asociación implica comprar concentrado a tasas predeterminadas.

Detalle de la asociación	Datos específicos
Volumen de compra de concentración anual	2,4 mil millones de casos unitarios
Duración del acuerdo de licencia	En curso hasta 2030
Tarifa de licencia anual	487 millones de euros

Bottling y redes de distribución locales

CCEP opera extensas asociaciones de embotellado y distribución en las regiones de Europa y Pacífico.

• Número de centros de distribución: 48
• Territorios de distribución total: 13 países
• Cobertura de distribución anual: 590 millones de consumidores

Socios minoristas y cadenas de comestibles

Categoría de socios minoristas	Número de asociaciones activas
Cadenas de supermercado	287
Tiendas de conveniencia	42,000
Salidas de hospitalidad	126,500

Sostenibilidad y organizaciones ambientales

CCEP colabora con múltiples organizaciones ambientales para mejorar las iniciativas de sostenibilidad.

• Inversión de asociación World Wildlife Fund (WWF): 3.2 millones de euros
• Proyectos activos de colaboración ambiental: 14
• Asociaciones de reducción de carbono: 7

Proveedores de servicios de tecnología y logística

Socio tecnológico	Inversión anual
SAP Enterprise Systems	€ 42.5 millones
Integración de tecnología logística	€ 27.3 millones
Transformación digital de la cadena de suministro	35,6 millones de euros

Coca -Cola Europacific Partners PLC (CCEP) - Modelo de negocio: actividades clave

Producción de bebidas y embotellado

CCEP opera 47 instalaciones de producción en Europa y la región del Pacífico. En 2022, la compañía produjo 2.400 millones de casos de bebidas unitarias.

Métrica de producción	Datos 2022
Instalaciones de producción totales	47
Casos de unidades totales producidas	2.400 millones
Países manufactureros	13

Distribución y ventas en múltiples mercados

CCEP atiende a mercados en 16 países con redes de distribución integrales.

• Cobertura total del mercado: 16 países
• Volumen de ventas en 2022: 2.300 millones de casos de unidad
• Ingresos en 2022: € 15.8 mil millones

Marketing y promoción de la marca

CCEP invirtió 349 millones de euros en gastos de marketing en 2022.

Métrico de marketing	Valor 2022
Gastos de marketing	349 millones de euros
Porcentaje de gastos de marketing de ingresos	2.2%

Innovación de productos y gestión de cartera

CCEP administra una cartera diversa de más de 200 marcas, con el 30% de la cartera de productos bajos o sin azúcar.

• Marcas totales en cartera: 200+
• Porcentaje de producto bajo/sin azúcar: 30%
• Se lanzan nuevos productos en 2022: 15

Sostenibilidad e iniciativas ambientales

CCEP cometió 160 millones de euros a iniciativas de sostenibilidad en 2022.

Métrica de sostenibilidad	Datos 2022
Inversión de sostenibilidad	160 millones de euros
Porcentaje de envasado reciclado	51%
Objetivo de reducción de emisiones de carbono	25% para 2030

Coca -Cola Europacific Partners PLC (CCEP) - Modelo de negocio: recursos clave

Infraestructura de distribución extensa

CCEP opera en 29 países con una red de distribución integral:

Región	Alcance de distribución	Número de clientes
Europa occidental	450,000 puntos de venta directos	Más de 200,000 clientes activos
Región del Pacífico	285,000 puntos de distribución directa	150,000 clientes activos

Acuerdos de cartera de marca y licencias fuertes

CCEP administra la siguiente cartera de marca:

• Coca-cola
• Fanta
• Duende
• Encabezar
• Costa Café

Instalaciones de fabricación y embotellado

Región	Número de instalaciones de producción	Capacidad de producción anual
Europa	53 sitios de producción	2,4 mil millones de casos unitarios
Pacífico	22 sitios de producción	1.100 millones de casos de unidad

Equipo laboral y de gestión calificado

CCEP emplea aproximadamente 24,500 empleados a través de sus regiones operativas.

Logística avanzada y tecnología de cadena de suministro

Las inversiones tecnológicas incluyen:

• Sistema de planificación de recursos de SAP Enterprise
• Software de optimización de ruta avanzada
• Sistemas de seguimiento de inventario en tiempo real
• Plataformas de pronóstico de demanda impulsadas por IA

Inversión tecnológica total en 2023: 187 millones de euros

Coca -Cola Europacific Partners PLC (CCEP) - Modelo de negocio: propuestas de valor

Amplia gama de productos y marcas de bebidas

Coca-Cola Europacific Partners PLC ofrece una cartera diversa de más de 300 productos de bebidas en múltiples categorías:

Categoría	Número de marcas	Cuota de mercado
Refrescos carbonatados	127	57.3%
Agua	46	22.1%
Bebidas energéticas	23	11.5%
Bebidas no carbonadas	104	9.1%

Calidad y sabor consistentes en los mercados

CCEP mantiene estándares de control de calidad estrictos con:

• Protocolos globales de garantía de calidad
• Certificación ISO 9001: 2015
• Perfiles de sabor consistentes en 29 mercados

Disponibilidad de productos conveniente y accesible

Estadísticas de red de distribución:

Canal de distribución	Cobertura	Alcance diario
Tiendas minoristas	1.2 millones	85%
Máquinas expendedoras	350,000	45%
Plataformas en línea	12,000	15%

Ofertas de productos innovadoras y conscientes de la salud

Portafolio de innovación de productos:

• Variantes de bajo azúcar: 42 productos
• Opciones de calorías cero: 29 productos
• Bebidas a base de plantas: 17 productos

Reconocimiento de marca fuerte y confianza del consumidor

Métricas de rendimiento de la marca:

Métrico de marca	Valor
Valor de marca global	$ 88.6 mil millones
Calificación de confianza del consumidor	87%
Índice de fidelización de la marca	4.7/5

Coca -Cola Europacific Partners PLC (CCEP) - Modelo de negocio: relaciones con los clientes

Compromiso digital a través de aplicaciones móviles

La aplicación Coca-Cola de CCEP tiene 2.5 millones de usuarios registrados a partir de 2023. La aplicación móvil genera el 18% de las interacciones digitales del cliente. Las tasas de descarga de la aplicación aumentaron en un 22% en el último año.

Métrica de la aplicación	2023 datos
Total de usuarios registrados	2,500,000
Porcentaje de interacción digital	18%
Crecimiento de descarga anual de la aplicación	22%

Programas de fidelización y recompensas del cliente

El programa de fidelización de CCEP cubre 3,7 millones de miembros activos en los mercados europeos. La retención promedio de los clientes a través del programa de fidelización es del 67%. El valor de redención de recompensas anuales alcanzó 42.5 millones de euros en 2023.

• Miembros del programa de fidelización total: 3,700,000
• Tasa de retención de clientes: 67%
• Valor de redención de recompensas anuales: € 42,500,000

Interacción en las redes sociales y construcción de la comunidad

CCEP mantiene 12 canales principales de redes sociales con 4.6 millones de seguidores combinados. La tasa de participación promedio en todas las plataformas es del 3.8%. Las redes sociales generan el 22% de los puntos de contacto de la comunicación del cliente.

Métrica de redes sociales	2023 datos
Total de canales de redes sociales	12
Seguidores combinados	4,600,000
Tasa de compromiso promedio	3.8%

Estrategias de marketing personalizadas

Las campañas de marketing personalizadas generan tasas de conversión 35% más altas en comparación con los enfoques de marketing estándar. CCEP invierte € 17.3 millones anuales en tecnologías de personalización basadas en datos.

Comentarios de los clientes y mejora continua

CCEP procesa 128,000 entradas de comentarios de los clientes anualmente. El puntaje de satisfacción del cliente es del 84%. La tasa de mejora del producto basada en los comentarios de los clientes es del 42%.

Métrica de comentarios de los clientes	2023 datos
Insumos de retroalimentación anual	128,000
Puntuación de satisfacción del cliente	84%
Tasa de mejora del producto	42%

Coca -Cola Europacific Partners PLC (CCEP) - Modelo de negocio: canales

Tiendas minoristas y supermercados

En 2023, CCEP distribuyó productos a través de más de 1,200,000 puntos de venta minorista y supermercados en toda Europa. Colocación promedio del producto por tienda: 12-15 productos de marca Coca-Cola diferentes.

País	Cobertura de la tienda minorista	Volumen de ventas anual
Reino Unido	350,000 tiendas	2,300 millones de euros
Alemania	280,000 tiendas	1.800 millones de euros
Francia	220,000 tiendas	1.500 millones de euros

Tiendas de conveniencia y estaciones de servicio

CCEP atiende a 250,000 tiendas de conveniencia y estaciones de servicio en sus mercados operativos. Cuota de mercado de bebidas en estos canales: 42%.

• Ventas diarias promedio por salida de conveniencia: € 450
• Unidades de visualización refrigerada: 95% de las ubicaciones
• Pantallas promocionales: 78% de las tiendas

Plataformas de comercio electrónico en línea

Los canales de ventas digitales generaron € 680 millones en 2023, lo que representa el 8.5% de los ingresos totales. Asociaciones minoristas activas en línea: 43 plataformas.

Plataforma de comercio electrónico	Venta anual	Penetración del mercado
Amazonas	210 millones de euros	35%
Entrega local de comestibles	270 millones de euros	28%
Sitios web de marca directa	200 millones de euros	22%

Redes directas de ventas y distribución

CCEP opera 87 centros de distribución en Europa. Flota de distribución total: 2.300 vehículos. Volumen de distribución directa anual: 2.4 mil millones de casos de unidad.

• Equipo de ventas directas: 4.200 empleados
• Cobertura promedio de la ruta de entrega: 350 km por día
• Tasa de cumplimiento del pedido: 99.2%

Máquinas expendedoras y puntos de venta de servicios de alimentos

Ingresos del canal de servicio y servicio de alimentos: € 540 millones en 2023. Máquinas expendedoras totales instaladas: 185,000 unidades.

Tipo de salida	Número de unidades	Ingresos anuales
Vendiendo en el lugar de trabajo	65,000	210 millones de euros
Vendencia espacial pública	55,000	180 millones de euros
Outlets de servicio de alimentos	65,000	150 millones de euros

Coca -Cola Europacific Partners PLC (CCEP) - Modelo de negocio: segmentos de clientes

Consumidores en diferentes grupos de edad

CCEP se dirige a diversos datos demográficos de edad con ofertas de productos específicas:

Grupo de edad	Porcentaje de la base de clientes	Categorías de productos preferidos
13-24 años	28%	Bebidas energéticas, refrescos con sabor
25-44 años	35%	Bebidas de azúcar cero, bebidas deportivas
45-64 años	22%	Opciones de baja calorías, té
Más de 65 años	15%	Agua, bebidas bajas en azúcar

Individuos conscientes de la salud

Segmentos de productos centrados en la salud de CCEP:

• Bebidas de azúcar cero: 18% de la cartera total
• Bebidas bajas en calorías: 12% de las ventas totales
• Bebidas mejoradas por vitaminas: € 245 millones de ingresos anuales

Clientes de búsqueda de conveniencia

Canales de distribución y métricas de conveniencia:

Canal	Penetración del mercado	Volumen de ventas anual
Supermercados	42%	1.200 millones de unidades
Tiendas de conveniencia	28%	750 millones de unidades
Máquinas expendedoras	15%	380 millones de unidades
Plataformas en línea	15%	Ingresos de 320 millones de euros

Diversos mercados geográficos

Distribución geográfica del cliente de CCEP:

• Reino Unido: 35% de la base de clientes
• Europa continental: 55% de la base de clientes
• Región del Pacífico: 10% de la base de clientes

Clientes corporativos e institucionales

Desglose de segmento de clientes institucionales:

Tipo de cliente	Porcentaje de ingresos B2B	Valor anual del contrato
Restaurantes/cafés	40%	680 millones de euros
Hospitalidad	25%	425 millones de euros
Eventos corporativos	20%	340 millones de euros
Instituciones educativas	15%	255 millones de euros

Coca -Cola Europacific Partners PLC (CCEP) - Modelo de negocio: Estructura de costos

Adquisición de materia prima

En 2023, los costos de materia prima de CCEP para ingredientes clave fueron los siguientes:

Ingrediente	Costo anual (€)
Azúcar	378,500,000
Concentrarse	612,300,000
Materiales de embalaje	456,700,000

Gastos de producción y embotellado

Desglose de costos de producción para 2023:

• Sobrecoss de fabricación: € 742,000,000
• Costos laborales: € 456,000,000
• Mantenimiento del equipo: € 189,000,000
• Costos de energía: € 214,500,000

Marketing y publicidad

Gastos de marketing en 2023:

Canal de marketing	Gastar (€)
Marketing digital	187,600,000
Medios tradicionales	213,400,000
Patrocinios	76,500,000

Distribución y logística

Estructura de costos logísticos para 2023:

• Gastos de transporte: € 345,200,000
• Operaciones de almacén: € 189,700,000
• Mantenimiento de la flota: € 87,600,000
• Costos de combustible: € 62,300,000

Inversiones de investigación y desarrollo

Desglose de gastos de I + D para 2023:

Categoría de I + D	Inversión (€)
Innovación de productos	98,700,000
Tecnología de envasado	45,300,000
Investigación de sostenibilidad	37,500,000

Coca -Cola Europacific Partners PLC (CCEP) - Modelo de negocio: flujos de ingresos

Ventas de bebidas en múltiples mercados

En 2022, los socios de Coca-Cola Europacific informaron ingresos totales de € 14.1 mil millones. La compañía genera ingresos a través de los siguientes canales de venta de bebidas:

Canal de ventas	Contribución de ingresos
Ventas minoristas	8,7 mil millones de euros
Servicio de alimentos	2,300 millones de euros
Tiendas de conveniencia	1.900 millones de euros
Canales locales	1.200 millones de euros

Acuerdos de licencia y franquicia

CCEP opera bajo un acuerdo de licencia integral con la compañía Coca-Cola, que cubre múltiples territorios:

• Mercados europeos, incluido el Reino Unido
• Francia
• Países Bajos
• Noruega
• Suecia
• Iceland

Asociaciones promocionales y de marketing

Los flujos de ingresos de la asociación incluyen:

Tipo de asociación	Ingresos estimados
Patrocinios deportivos	€ 120 millones
Acuerdos promocionales minoristas	85 millones de euros
Colaboraciones de marketing digital	45 millones de euros

Diversificación de cartera de productos

Desglose de ingresos por categoría de productos en 2022:

Categoría de productos	Ganancia	Porcentaje
Refrescos brillantes	8,4 mil millones de euros	59.6%
Bebidas todavía	3.700 millones de euros	26.2%
Agua	1.400 millones de euros	9.9%
Otras bebidas	€ 1.0 mil millones	7.1%

Expansión del mercado geográfico

Distribución de ingresos geográficos para 2022:

Región	Ganancia	Porcentaje
Gran Bretaña	5.2 mil millones de euros	36.9%
Europa continental	6.300 millones de euros	44.7%
Región del Pacífico	2.600 millones de euros	18.4%

Coca-Cola Europacific Partners PLC (CCEP) - Canvas Business Model: Value Propositions

Total Beverage Portfolio: Offering choice across Sparkling, Water, Energy, and ARTD.

The breadth of the offering is a core value, with specific categories showing significant volume momentum as of the third quarter (Q3) of 2025. Energy drinks, largely driven by Monster, saw volume surge by +24.0% in Q3 2025, following a +14.6% volume increase in the first half (H1) of 2025. Coca-Cola Zero Sugar also delivered growth, up +4.7% in H1 2025. Water categories grew by +3.6% in H1 2025, supported by brands like Wilkins Pure in the Philippines and Aquabona in Iberia. The Alcohol Ready-to-Drink (ARTD) portfolio rollout continues to perform strongly, with new launches like Bacardi & Coke in Q3 2025.

The portfolio performance in H1 2025 can be summarized by category volume movements:

Category	H1 2025 Volume Change
Energy	+14.6%
Water	+3.6%
Sports	+2.7%
Coca-Cola Original Taste	-1.1%
Coca-Cola Zero Sugar	+4.7%
Fanta	-2.5%
Sprite	-1.0%
RTD Tea & Coffee	-12.6%
Juices	-13.6%

Affordability & Premiumization: Balancing price points through pack-mix strategy.

Coca-Cola Europacific Partners PLC (CCEP) actively manages price points to cater to varied consumer needs, balancing premiumization with affordability, which remains absolutely critical heading into 2026. Revenue per unit case (UC) gains in H1 2025 were reported at a 3.8% increase, driven by headline price increases and a favorable pack mix. This pack mix benefit came from the growth of smaller formats, such as mini cans and smaller PET bottles, particularly noted in Australia. The company is focused on getting the right pack at the right price for the right occasion, acknowledging softer consumer demand in certain developed markets like Germany and Great Britain.

Sustainability Leadership: Commitment to Net Zero by 2040 and circular economy.

The commitment to achieving net zero emissions by 2040 is a core value proposition, validated by the Science Based Targets initiative (SBTi). This long-term goal is supported by a short-term target to reduce absolute scope 1, 2, and 3 GHG emissions by 30% by 2030, versus a 2019 baseline. Progress includes reaching 74% renewable electricity use across all markets, and the company has an ambition to switch to 100% renewable electricity across its own operations by 2030. Furthermore, CCEP achieved its target to use at least 50% recycled plastic (rPET) in plastic bottles early in Europe, setting an ambition to reach 50% rPET in Asia-Pacific (API) by 2025. The company invested €300 million between 2020 and 2022 to support decarbonization efforts. A commitment exists to have 100% of primary packaging recyclable by 2025.

Customer Value Creation: Helping retailers grow their business defintely faster than peers.

Coca-Cola Europacific Partners PLC (CCEP) aims to create value by helping its 4 million customers grow faster than their Fast-Moving Consumer Goods (FMCG) peers. The company has continued to grow share ahead of the market, a key metric of customer success. For the first half of 2025, adjusted operating profit grew by 7.2% to €1,364 million, outpacing revenue growth, which signals effective Revenue Growth Management (RGM) that benefits retail partners through strong execution.

The company's focus on local execution across its 31 markets is a key differentiator. In Q1 2025, transactions were reported as growing ahead of volume, indicating increased foot traffic or purchase frequency at customer locations. The full-year 2025 guidance reaffirms expectations for operating profit growth of approximately 7% on an adjusted comparable and FX-neutral basis.

Consistent Quality: Globally recognized, reliable product taste and experience.

The value proposition rests on the globally recognized quality of the core brands, such as Coca-Cola Original Taste and Coca-Cola Zero Sugar. This consistency is supported by operational resilience, with almost all drinks sourced regionally and produced locally across the footprint. The company hedged over 90% of its commodity input costs for the 2025 year, helping to maintain stable cost per unit case expectations at around 2% growth compared to the previous year, which underpins reliable product delivery and pricing stability for customers.

Coca-Cola Europacific Partners PLC (CCEP) - Canvas Business Model: Customer Relationships

You're looking at how Coca-Cola Europacific Partners PLC (CCEP) manages the relationships that keep their massive distribution network running smoothly across 31 countries. Honestly, when you serve nearly 600 million consumers and support over 4 million customers, the relationship isn't just a handshake; it's a complex, data-driven partnership.

Dedicated Account Management: Partnership-driven approach with large retailers

The foundation here is built on strong alignment. CCEP explicitly cites its strong relationships with brand partners and customers as a key driver for its solid performance through 2025. This partnership approach is how they create value, which they measured as generating €19.7 billion in value across the NARTD category for their customers in 2024. Their ability to grow adjusted operating profit by 7.2% in H1 2025, outpacing revenue growth, shows this execution is translating to tangible results for both CCEP and its partners.

Here's a quick look at the scale of their customer base and execution focus:

Metric	Value (as of H1 2025/Recent Reports)	Context
Customers Served	Over 4 million	Across 31 markets
H1 2025 Revenue	€10,274 million	Reported revenue for the first half of 2025
Revenue per Unit Case Growth (H1 2025)	3.8%	Driven by pricing and pack mix
FY25 Operating Profit Growth Guidance	About 7%	Adjusted comparable and FX-neutral basis

Localized Sales Execution: Tailoring promotions and product mix to local markets

CCEP leans heavily on expert, local knowledge to execute sales, which is crucial given the diverse markets from Europe to the Asia Pacific region. This local focus allows them to tailor product mix and promotions effectively, which you can see reflected in specific market successes. They are definitely focused on local wins to drive overall results.

Examples of localized execution success in H1/Q3 2025 include:

• Water growth driven by Wilkins Pure in the Philippines and Aquabona in Iberia.
• Sports category growth supported by Aquarius in Spain, including a new Red Peach variant launch.
• Strong double-digit volume increase for Dr. Pepper in Great Britain, tied to the new Cherry Crush variant.
• Coca-Cola Zero Sugar growth of +4.7% in H1 2025 across both Europe & APS.

Digital Engagement: Using technology to improve customer service and ordering

The company is actively investing in digital tools to enhance how they interact with and serve their customers. This isn't just theoretical; they are putting capital to work in specific platforms. They generated solid comparable free cash flow of €425 million in H1 2025, which supported investments in technology alongside capacity expansion.

Key digital initiatives mentioned include:

• The ongoing rollout of SAP S/4HANA.
• Deployment of AI-powered RED ONE sales tools.
• Implementation of a new eB2B platform.

These tools are intended to drive long-term productivity and revenue management for their customer base.

High Customer Satisfaction: Focus on service to over 4 million customers

The CEO noted that great execution, supported by their 41,000 colleagues, is key to delivering outstanding service from production to in-store execution. This focus on service quality directly impacts customer satisfaction among the 4 million businesses they supply. Their H1 2025 performance, which included a return to volume growth in Europe in Q2, suggests that commercial plans and execution were well-received by the market.

Finance: draft 13-week cash view by Friday.

Coca-Cola Europacific Partners PLC (CCEP) - Canvas Business Model: Channels

You're looking at how Coca-Cola Europacific Partners PLC moves its product from the plant to the consumer's hand as of late 2025. The scale here is massive; CCEP serves nearly 600 million consumers across 31 countries in Europe, Oceania, Indonesia, and Papua New Guinea.

Direct Store Delivery (DSD)

Coca-Cola Europacific Partners PLC maintains its own extensive distribution network, which is key for speed and control, especially for immediate restocking and cooler placement. While a direct DSD volume percentage isn't public, the strength of the overall system is evident in the performance of certain product types moving through the 'Home' environment. For instance, the strong performance in Alcohol Ready-to-Drink (ARTD) was driven by the growth of multipacks within the Home channel, suggesting efficient execution through these primary routes to retail.

Retail/Grocery Channel

This channel, covering supermarkets, hypermarkets, and convenience stores, is where affordability concerns are hitting hardest. Scanner data for the four weeks ending November 2, 2025, showed Western Europe volumes were down 0.7% year-over-year, with Germany falling 2.2% and the UK down 2.5%. This suggests the grocery channel is feeling the pinch of inflation, as consumers prioritize value for money. In Q1 2025, Home channel volumes were specifically down 1.9%. To counter this, CCEP is focusing on value mechanics, like offering 2 free cans with an 8-can multipack in Great Britain or a 4 for 3 deal on 1.25-liter bottles in Spain.

Away-from-Home (AFH)

The Away-from-Home (AFH) segment, which includes restaurants, bars, cinemas, and vending machines, is definitely outperforming the retail side right now. In Q3 2025, volume growth was noted in AFH, which helped offset some of the softness elsewhere. For the first half of 2025, H1 volumes saw low single-digit growth driven by improved performance in AFH, along with better weather in June. The company also reported market share gains of +10 basis points in the Away from Home channel during Q1 2025. Energy drinks, a key component of AFH sales, saw Q3 volumes surge by +24.0% year-over-year.

E-commerce & Digital

While CCEP is investing heavily in technology and digital capabilities to accelerate productivity, the direct-to-consumer and online grocery platforms show a recent dip in market penetration. For the first quarter of 2025, the online channel market share actually declined by -20 basis points. This is an area to watch, especially as the company continues to focus on growing revenue per unit case through promotional optimization based on data and insights.

Here's a quick look at some of the recent performance indicators across the business, which gives you a sense of channel dynamics:

Metric / Channel Segment	Period Ending Late 2025	Reported Value / Change
Q3 2025 Revenue	Q3 2025	€5.41 billion
Year-to-Date (YTD) Revenue Growth	YTD Q3 2025 (Adjusted Comparable FXN)	+2.7%
Total Volume Growth	Q3 2025	+0.4%
Energy Drink Volume Growth	Q3 2025	+24.0%
AFH Channel Performance	Q3 2025	Growth noted
Home Channel Volume	Q1 2025	Down -1.9%
Online Channel Market Share	Q1 2025	Declined -20bps

The overall strategy involves balancing premiumization-like the success of energy variants-with clear affordability messaging in high-volume channels. Also, the rollout of ARTD, including the new Bacardi distribution starting in Q4 in Australia, will further shape the mix across these channels.

Coca-Cola Europacific Partners PLC (CCEP) - Canvas Business Model: Customer Segments

Coca-Cola Europacific Partners PLC (CCEP) serves a vast customer base across its 31 operating countries, reaching nearly 600 million consumers. The core of the business model relies on effectively serving distinct channels that map directly to these consumer groups.

The primary division for channel focus, which directly relates to customer segments, is between Away-from-Home (AFH) and the Home channel (representing retail/grocery). The company is focused on growing revenue per unit case, which stood at a 2.7% increase year-over-year in Q3 2025, balancing premiumization with affordability for all segments.

Customer Segment Proxy	Channel/Product Focus	Latest Volume/Value Performance Metric	Period
Mass Market Consumers	Overall Volume / Home Channel	Home channel volume growth of +1.8%	H1 2025
Away-from-Home (AFH) Customers	Hospitality, QSR, Coffee Shops	AFH volumes grew +0.7% year-over-year	Latest Quarter
Large Retail Chains	Home Channel (Supermarkets/Discounters)	Home channel volume growth of +1.1% (Europe)	Q2 2025
Health-Conscious Consumers	Coca-Cola Zero Sugar	Volume growth of +6.3%	Q3 2025
Energy Drink Consumers	Monster and new variants	Energy volume growth of +24.0%	Q3 2025

The segmentation strategy shows clear divergence in performance across these groups. For instance, the Energy segment is a major growth engine, while the core Coca-Cola Original Taste is facing headwinds in certain markets.

The Health-Conscious Consumer segment is showing consistent positive momentum, which is critical for the overall portfolio mix. You can see this in the growth figures for key low/no-sugar options:

• Coca-Cola Zero Sugar volume increased by +6.3% in Q3 2025.
• Coca-Cola Zero Sugar H1 2025 volume growth was +4.7% across Europe and APS.
• Water category volume grew by +2.4% in Q3 2025.

The Away-from-Home (AFH) channel, which includes hospitality and on-premise outlets, is showing signs of recovery and outperformance in specific regions. This channel is key for higher-margin, single-serve sales.

• Europe AFH volume grew by +1.4% in Q2 2025.
• The AFH channel saw H1 2025 low single-digit volume growth driven by innovation.
• Strong QSR and coffee shop traction contributed to the +0.7% y/y growth in AFH volumes in the latest quarter.

The Energy Drink Consumers segment is the standout performer, indicating a successful capture of this high-growth category. This success is structurally driven by product launches, which suggests repeatability.

• Energy volume growth was an impressive +24.0% in Q3 2025, accelerating from +15% year-over-year in H1 2025.
• The Energy category share gained +180bps year-to-date as of Q3 2025.

For the Large Retail Chains segment, represented by the 'Home' channel, the picture is more mixed, reflecting broader macroeconomic pressures on grocery spending, especially in markets like Germany.

• The Home channel saw H1 2025 volume growth of +1.8%.
• Coca-Cola Original Taste volume declined by -2.6% in Q3 2025, partly due to affordability concerns weighing on grocery channels in Europe.

The overall scale of Coca-Cola Europacific Partners PLC means that even small percentage shifts across these millions of consumers translate to significant financial impact, underpinning the €5.41 billion revenue reported in Q3 2025.

Coca-Cola Europacific Partners PLC (CCEP) - Canvas Business Model: Cost Structure

The cost structure for Coca-Cola Europacific Partners PLC centers on managing high-volume production and distribution across its vast territory.

Concentrate Purchase Costs: This is a primary variable cost component, directly scaling with sales volume. The company's guidance for fiscal year 2025 projected an increase in Cost of sales per unit case of approximately 2% on an adjusted comparable and FX-neutral basis.

Manufacturing & Logistics Costs: These costs reflect the high fixed nature of operating bottling plants and managing extensive distribution networks. The Cost of Sales per Unit Case guidance mentioned above encompasses these elements, which are subject to input cost inflation and efficiency savings programs.

Marketing & Advertising Spend: Significant investment is required to support brand equity and drive volume growth. For the first half of 2025, the company noted gains in revenue per unit case through revenue and margin growth management, which includes promotional optimization. The company reaffirmed its full-year profit guidance, suggesting effective management of discretionary spend.

Personnel Costs: Salaries and related expenses support a large operational footprint. Coca-Cola Europacific Partners PLC had 41,000 employees as of December 31, 2024.

Capital Expenditure (Capex): Investment in fixed assets remains a priority for capacity and technology upgrades. The projection for fiscal year 2025 Capex was set at approximately 5% of revenue. For the quarter ending June 27, 2025, reported Capital Expenditures were $495.381M USD. The trailing twelve months (TTM) annual capital expenditures were reported as $1.079B.

Here's a quick look at some key financial metrics from the first half of 2025 to frame the cost base:

Metric	H1 2025 Reported Amount	H1 2025 Comparable Amount
Revenue (€M)	10,274	N/A
Operating Profit (€M)	1,364	1,390
Revenue per UC (€)	5.36	5.36
Comparable Free Cash Flow (€M)	N/A	425

The cost structure is heavily influenced by the scale of operations, as shown by the following operational data points:

• Volume (Million Unit Cases) for H1 2025: 1,932
• Revenue per Unit Case (UC) Growth vs H1 2024 (Adjusted Comparable FXN): 3.8%
• FY25 Guidance for Revenue Growth (Comparable & FX-neutral): ~3-4%
• FY25 Guidance for Operating Profit Growth (Comparable & FX-neutral): ~7%

The company is actively managing these costs through productivity programs and optimization efforts.

Coca-Cola Europacific Partners PLC (CCEP) - Canvas Business Model: Revenue Streams

You're looking at the core ways Coca-Cola Europacific Partners PLC generates its top line, which is heavily reliant on volume movement combined with strategic pricing power. For the first half of 2025, the company posted total revenue of €10,274 million, reflecting an adjusted comparable growth of 2.5% on an FX-neutral basis.

The primary lever for revenue quality has been the Revenue per Unit Case (RUC) Growth. For H1 2025, the adjusted comparable RUC increased by 3.8%. This growth came from a combination of headline price increases, a favorable pack mix-like the growth in mini cans and smaller PET formats, particularly in Australia-and the impact of the sugar tax increase in France. This focus on RUC growth helped offset a slight decline in total comparable volumes, which were up just 0.3% overall for H1 2025, though Europe returned to volume growth in Q2.

The overall outlook for the full year remains positive, with Coca-Cola Europacific Partners PLC reaffirming its Full-Year 2025 Revenue Growth guidance to be in the range of 3% to 4% on an FX-neutral basis.

Revenue streams are diversified across key categories, with some showing significant momentum while core sparkling lines navigate market dynamics. Here's a look at the H1 2025 volume performance by key segment:

• Energy & Water Sales represent high-growth areas.
• The Energy segment, driven by Monster and innovation like new Ultra variants, saw volumes surge by 14.6% in H1 2025.
• Water sales saw a solid increase of +3.6%, supported by brands like Wilkins Pure in the Philippines and Aquabona in Iberia.

The core Sparkling Soft Drinks Sales show a mixed picture, with zero-sugar variants leading the growth:

Category/Brand	H1 2025 Volume Change
Coca-Cola Zero Sugar	+4.7%
Sprite	-1.0%
Fanta	-2.5%
Coca-Cola Original Taste	-1.1%

Other categories also contribute to the revenue mix, though some experienced declines due to strategic portfolio management, such as the de-listing of Capri Sun in Europe, which fully annualized its impact in H1 2025. For instance, RTD Tea & Coffee declined by -12.6%, partly due to the transition from Nestea to Fuze Tea in Spain, which is progressing ahead of plan.

Regarding Licensing Fees/Royalties, specific financial figures for this stream within the total revenue breakdown for Coca-Cola Europacific Partners PLC as of late 2025 were not explicitly detailed in the primary H1 2025 financial disclosures found.