Coca-Cola Europacific Partners plc (CCEP): Business Model Canvas [Jan-2025 Mis à jour]

Plongez dans le plan stratégique de Coca-Cola Europacific Partners plc (CCEP), une puissance de boisson qui transforme la dynamique du marché complexe en un modèle commercial robuste. Cette toile complète révèle comment le CCEP exploite les partenariats clés, les ressources innovantes et les divers sources de revenus pour dominer le paysage mondial des boissons, offrant des expériences rafraîchissantes à des millions tout en naviguant dans le monde complexe de la production, de la distribution et de l'engagement des consommateurs.

Coca-Cola Europacific Partners PLC (CCEP) - Modèle d'entreprise: partenariats clés

Coca-Cola Company (marque principale et fournisseur de concentré)

En 2024, le CCEP maintient un accord de licence exclusif avec la société Coca-Cola pour les droits de production et de distribution sur plusieurs marchés. Le partenariat implique l'achat de concentré à des taux prédéterminés.

Détail du partenariat	Données spécifiques
Volume annuel d'achat de concentré	2,4 milliards de cas d'unité
Durée de l'accord de licence	En cours jusqu'en 2030
Frais de licence annuelle	487 millions d'euros

Réseaux d'embouteillage et de distribution locaux

Le CCEP gère de vastes partenariats d'embouteillage et de distribution à travers l'Europe et les régions du Pacifique.

• Nombre de centres de distribution: 48
• Territoires de distribution totale: 13 pays
• Couverture de distribution annuelle: 590 millions de consommateurs

Partenaires de vente au détail et chaînes d'épicerie

Catégorie de partenaires de vente au détail	Nombre de partenariats actifs
Chaînes de supermarchés	287
Dépanneurs	42,000
Hospitalité	126,500

Organisations de durabilité et d'environnement

Le CCEP collabore avec plusieurs organisations environnementales pour améliorer les initiatives de durabilité.

• Investissement de partenariat World Wildlife Fund (WWF): 3,2 millions d'euros
• Projets de collaboration environnementale active: 14
• Partenariats de réduction du carbone: 7

Fournisseurs de services de technologie et de logistique

Partenaire technologique	Investissement annuel
Systèmes d'entreprise SAP	42,5 millions d'euros
Intégration de la technologie logistique	27,3 millions d'euros
Transformation numérique de la chaîne d'approvisionnement	35,6 millions d'euros

Coca-Cola Europacific Partners plc (CCEP) - Modèle d'entreprise: activités clés

Production de boissons et bouteille

Le CCEP exploite 47 installations de production à travers l'Europe et la région du Pacifique. En 2022, la société a produit 2,4 milliards de cas d'unités de boissons.

Métrique de production	2022 données
Installations de production totale	47
Total des cas unitaires produits	2,4 milliards
Pays manufacturiers	13

Distribution et ventes sur plusieurs marchés

Le CCEP dessert les marchés dans 16 pays avec des réseaux de distribution complets.

• Couverture totale du marché: 16 pays
• Volume des ventes en 2022: 2,3 milliards de cas unitaires
• Revenus en 2022: 15,8 milliards d'euros

Marketing et promotion de marque

Le CCEP a investi 349 millions d'euros dans les dépenses de marketing en 2022.

Métrique marketing	Valeur 2022
Frais de marketing	349 millions d'euros
Pourcentage de dépenses de marketing de revenus	2.2%

Innovation de produit et gestion du portefeuille

Le CCEP gère un portefeuille diversifié de plus de 200 marques, 30% du portefeuille étant des produits faibles ou sans sucre.

• Total des marques en portefeuille: 200+
• Pourcentage de produit faible / sans sucre: 30%
• Les nouveaux produits lancent en 2022: 15

Initiatives de durabilité et d'environnement

Le CCEP a engagé 160 millions d'euros à des initiatives de durabilité en 2022.

Métrique de la durabilité	2022 données
Investissement en durabilité	160 millions d'euros
Pourcentage d'emballage recyclé	51%
Cible de réduction des émissions de carbone	25% d'ici 2030

Coca-Cola Europacific Partners PLC (CCEP) - Modèle d'entreprise: Ressources clés

Infrastructure de distribution étendue

Le CCEP opère dans 29 pays avec un réseau de distribution complet couvrant:

Région	Réalisation de la distribution	Nombre de clients
Europe occidentale	450 000 points de vente directs	Plus de 200 000 clients actifs
Région du Pacifique	285 000 points de distribution directe	150 000 clients actifs

Portfolio de marques solides et accords de licence

CCEP gère le portefeuille de marque suivant:

• Coca-cola
• Fantasme
• Lutin
• Puissance
• Costa Coffee

Installations de fabrication et d'embouteillage

Région	Nombre d'installations de production	Capacité de production annuelle
Europe	53 sites de production	2,4 milliards de cas d'unité
Pacifique	22 sites de production	1,1 milliard de cas d'unité

Équipe de main-d'œuvre et de gestion qualifiés

Le CCEP utilise Environ 24 500 employés à travers ses régions opérationnelles.

Logistique avancée et technologie de la chaîne d'approvisionnement

Les investissements technologiques comprennent:

• Système de planification des ressources d'entreprise SAP
• Logiciel avancé d'optimisation des routes
• Systèmes de suivi des stocks en temps réel
• Plates-formes de prévision de la demande axées sur l'IA

Investissement total technologique en 2023: 187 millions d'euros

Coca-Cola Europacific Partners PLC (CCEP) - Modèle d'entreprise: propositions de valeur

Large gamme de produits de boissons et de marques

Coca-Cola Europacific Partners Plc propose un portefeuille diversifié de 300+ produits de boisson dans plusieurs catégories:

Catégorie	Nombre de marques	Part de marché
Boissons gazeuses gazeuses	127	57.3%
Eau	46	22.1%
Boissons énergisantes	23	11.5%
Boissons non carbonées	104	9.1%

Qualité et goût cohérents sur les marchés

Le CCEP maintient des normes de contrôle de la qualité strictes avec:

• Protocoles mondiaux d'assurance qualité
• Certification ISO 9001: 2015
• Profils de saveurs cohérents sur 29 marchés

Disponibilité de produit pratique et accessible

Statistiques du réseau de distribution:

Canal de distribution	Couverture	Portée quotidienne
Magasins de détail	1,2 million	85%
Distributeurs automatiques	350,000	45%
Plateformes en ligne	12,000	15%

Offres de produits innovants et soucieux de la santé

Portfolio d'innovation de produit:

• Variantes à faible teneur en sucre: 42 produits
• Options zéro calories: 29 produits
• Boissons à base de plantes: 17 produits

Solide reconnaissance de la marque et confiance des consommateurs

Métriques de performance de la marque:

Métrique de la marque	Valeur
Valeur mondiale de la marque	88,6 milliards de dollars
Évaluation de la confiance des consommateurs	87%
Indice de fidélité à la marque	4.7/5

Coca-Cola Europacific Partners PLC (CCEP) - Modèle d'entreprise: relations avec les clients

Engagement numérique via les applications mobiles

L'application Coca-Cola de CCEP compte 2,5 millions d'utilisateurs enregistrés en 2023. L'application mobile génère 18% des interactions numériques des clients. Les taux de téléchargement d'applications ont augmenté de 22% au cours de la dernière année.

Métrique de l'application	2023 données
Total des utilisateurs enregistrés	2,500,000
Pourcentage d'interaction numérique	18%
Croissance annuelle de téléchargement d'applications	22%

Programmes de fidélité et récompenses des clients

Le programme de fidélité du CCEP couvre 3,7 millions de membres actifs sur les marchés européens. La rétention moyenne de la clientèle par le programme de fidélité est de 67%. Valeur annuelle de rachat de récompenses a atteint 42,5 millions d'euros en 2023.

• Membres du programme de fidélité totale: 3 700 000
• Taux de rétention de la clientèle: 67%
• Valeur annuelle de rachat de récompenses: 42 500 000 €

Interaction des médias sociaux et bâtiment communautaire

Le CCEP maintient 12 canaux principaux de médias sociaux avec 4,6 millions de followers combinés. Le taux d'engagement moyen sur toutes les plates-formes est de 3,8%. Les médias sociaux génèrent 22% des points de contact de la communication client.

Métrique des médias sociaux	2023 données
Total des réseaux sociaux	12
Abonnés combinés	4,600,000
Taux d'engagement moyen	3.8%

Stratégies de marketing personnalisées

Les campagnes de marketing personnalisées génèrent des taux de conversion 35% plus élevés par rapport aux approches marketing standard. Le CCEP investit 17,3 millions d'euros par an dans les technologies de personnalisation basées sur les données.

Commentaires des clients et amélioration continue

Le CCEP traite 128 000 entrées de commentaires des clients par an. Le score de satisfaction du client s'élève à 84%. Le taux d'amélioration des produits basée sur les commentaires des clients est de 42%.

Métrique de commentaires du client	2023 données
Entrées de rétroaction annuelles	128,000
Score de satisfaction du client	84%
Taux d'amélioration des produits	42%

Coca-Cola Europacific Partners PLC (CCEP) - Modèle d'entreprise: canaux

Magasins de détail et supermarchés

En 2023, le CCEP a distribué des produits via plus de 1 200 000 points de vente au détail et aux supermarchés à travers l'Europe. Placement moyen des produits par magasin: 12-15 produits de marque Coca-Cola.

Pays	Couverture des magasins de détail	Volume des ventes annuelles
Royaume-Uni	350 000 magasins	2,3 milliards d'euros
Allemagne	280 000 magasins	1,8 milliard d'euros
France	220 000 magasins	1,5 milliard d'euros

Magasins de commodité et stations-service

Le CCEP dessert 250 000 dépanneurs et stations-service sur ses marchés opérationnels. Part de marché des boissons dans ces canaux: 42%.

• Ventes quotidiennes moyennes par point de commodité: 450 €
• Unités d'affichage réfrigérées: 95% des emplacements
• Affichages promotionnels: 78% des magasins

Plateformes de commerce électronique en ligne

Les canaux de vente numériques ont généré 680 millions d'euros en 2023, ce qui représente 8,5% des revenus totaux. Partenariats de vente au détail en ligne actifs: 43 plateformes.

Plate-forme de commerce électronique	Ventes annuelles	Pénétration du marché
Amazone	210 millions d'euros	35%
Livraison d'épicerie locale	270 millions d'euros	28%
Sites Web de marque directes	200 millions d'euros	22%

Réseaux de ventes directes et de distribution

Le CCEP exploite 87 centres de distribution à travers l'Europe. Flotte de distribution totale: 2 300 véhicules. Volume de distribution directe annuelle: 2,4 milliards de cas d'unité.

• Équipe de vente directe: 4 200 employés
• Couverture moyenne de l'itinéraire de livraison: 350 km par jour
• Taux de réalisation des commandes: 99,2%

Distributeurs automatiques et prises de restauration

Revenus de canaux de distribution et de services alimentaires: 540 millions d'euros en 2023. Total des distributeurs automatiques installés: 185 000 unités.

Type de sortie	Nombre d'unités	Revenus annuels
Vente au travail	65,000	210 millions d'euros
Vente d'espace public	55,000	180 millions d'euros
Outouts de services alimentaires	65,000	150 millions d'euros

Coca-Cola Europacific Partners PLC (CCEP) - Modèle d'entreprise: segments de clientèle

Les consommateurs dans différents groupes d'âge

Le CCEP cible diverses données démographiques d'âge avec des offres de produits spécifiques:

Groupe d'âge	Pourcentage de clientèle	Catégories de produits préférés
13-24 ans	28%	Boissons énergisantes, sodas aromatisés
25-44 ans	35%	Zéro boissons à sucre, boissons pour sportifs
45 à 64 ans	22%	Options peu caloriques, thé
65 ans et plus	15%	Eau, boissons à faible teneur en sucre

Personnes soucieuses de la santé

Les segments de produits axés sur la santé du CCEP:

• Zero Sugar Beverages: 18% du portefeuille total
• Boissons peu calories: 12% du total des ventes
• Boissons améliorées à la vitamine: 245 millions d'euros de revenus annuels

Clients de recherche de commodité

Canaux de distribution et mesures de commodité:

Canal	Pénétration du marché	Volume des ventes annuelles
Supermarchés	42%	1,2 milliard d'unités
Dépanneurs	28%	750 millions d'unités
Distributeurs automatiques	15%	380 millions d'unités
Plateformes en ligne	15%	320 millions d'euros de revenus

Divers marchés géographiques

Distribution géographique géographique du CCEP:

• Royaume-Uni: 35% de la clientèle
• Europe continentale: 55% de la clientèle
• Région du Pacifique: 10% de la clientèle

Clients d'entreprise et institutionnels

Répartition du segment de la clientèle institutionnelle:

Type de client	Pourcentage de revenus B2B	Valeur du contrat annuel
Restaurants / cafés	40%	680 millions d'euros
Hospitalité	25%	425 millions d'euros
Événements d'entreprise	20%	340 millions d'euros
Établissements d'enseignement	15%	255 millions d'euros

Coca-Cola Europacific Partners PLC (CCEP) - Modèle d'entreprise: Structure des coûts

Achat de matières premières

En 2023, les coûts des matières premières du CCEP pour les ingrédients clés étaient les suivants:

Ingrédient	Coût annuel (€)
Sucre	378,500,000
Se concentrer	612,300,000
Matériaux d'emballage	456,700,000

Dépenses de production et d'embouteillage

Répartition des coûts de production pour 2023:

• Fabrication des frais généraux: 742 000 000 €
• Coûts de main-d'œuvre: 456 000 000 €
• Entretien de l'équipement: 189 000 000 €
• Coûts énergétiques: 214 500 000 €

Marketing et publicité

Dépenses de marketing en 2023:

Canal de marketing	Dépenser (€)
Marketing numérique	187,600,000
Médias traditionnels	213,400,000
Parrainage	76,500,000

Distribution et logistique

Structure des coûts logistiques pour 2023:

• Frais de transport: 345 200 000 €
• Opérations de l'entrepôt: 189 700 000 €
• Entretien de la flotte: 87 600 000 €
• Coûts de carburant: 62 300 000 €

Investissements de recherche et développement

Répartition des dépenses de R&D pour 2023:

Catégorie de R&D	Investissement (€)
Innovation de produit	98,700,000
Technologie d'emballage	45,300,000
Recherche sur la durabilité	37,500,000

Coca-Cola Europacific Partners PLC (CCEP) - Modèle d'entreprise: sources de revenus

Ventes de boissons sur plusieurs marchés

En 2022, Coca-Cola Europacific Partners a déclaré un chiffre d'affaires total de 14,1 milliards d'euros. La société génère des revenus grâce aux canaux de vente de boissons suivants:

Canal de vente	Contribution des revenus
Ventes au détail	8,7 milliards d'euros
Service alimentaire	2,3 milliards d'euros
Dépanneurs	1,9 milliard d'euros
Canaux sur site	1,2 milliard d'euros

Accords de licence et de franchise

Le CCEP opère dans un accord de licence complet avec la société Coca-Cola, qui couvre plusieurs territoires:

• Marchés européens, y compris le Royaume-Uni
• France
• Pays-Bas
• Norvège
• Suède
• Iceland

Partenariats promotionnels et marketing

Les sources de revenus de partenariat comprennent:

Type de partenariat	Revenus estimés
Sportives sportives	120 millions d'euros
Accords promotionnels de la vente au détail	85 millions d'euros
Collaborations marketing numériques	45 millions d'euros

Diversification du portefeuille de produits

Répartition des revenus par catégorie de produits en 2022:

Catégorie de produits	Revenu	Pourcentage
Boissons gazeuses étincelantes	8,4 milliards d'euros	59.6%
Des boissons encore	3,7 milliards d'euros	26.2%
Eau	1,4 milliard d'euros	9.9%
Autres boissons	1,0 milliard d'euros	7.1%

Expansion du marché géographique

Distribution des revenus géographiques pour 2022:

Région	Revenu	Pourcentage
Grande-Bretagne	5,2 milliards d'euros	36.9%
Europe continentale	6,3 milliards d'euros	44.7%
Région du Pacifique	2,6 milliards d'euros	18.4%

Coca-Cola Europacific Partners PLC (CCEP) - Canvas Business Model: Value Propositions

Total Beverage Portfolio: Offering choice across Sparkling, Water, Energy, and ARTD.

The breadth of the offering is a core value, with specific categories showing significant volume momentum as of the third quarter (Q3) of 2025. Energy drinks, largely driven by Monster, saw volume surge by +24.0% in Q3 2025, following a +14.6% volume increase in the first half (H1) of 2025. Coca-Cola Zero Sugar also delivered growth, up +4.7% in H1 2025. Water categories grew by +3.6% in H1 2025, supported by brands like Wilkins Pure in the Philippines and Aquabona in Iberia. The Alcohol Ready-to-Drink (ARTD) portfolio rollout continues to perform strongly, with new launches like Bacardi & Coke in Q3 2025.

The portfolio performance in H1 2025 can be summarized by category volume movements:

Category	H1 2025 Volume Change
Energy	+14.6%
Water	+3.6%
Sports	+2.7%
Coca-Cola Original Taste	-1.1%
Coca-Cola Zero Sugar	+4.7%
Fanta	-2.5%
Sprite	-1.0%
RTD Tea & Coffee	-12.6%
Juices	-13.6%

Affordability & Premiumization: Balancing price points through pack-mix strategy.

Coca-Cola Europacific Partners PLC (CCEP) actively manages price points to cater to varied consumer needs, balancing premiumization with affordability, which remains absolutely critical heading into 2026. Revenue per unit case (UC) gains in H1 2025 were reported at a 3.8% increase, driven by headline price increases and a favorable pack mix. This pack mix benefit came from the growth of smaller formats, such as mini cans and smaller PET bottles, particularly noted in Australia. The company is focused on getting the right pack at the right price for the right occasion, acknowledging softer consumer demand in certain developed markets like Germany and Great Britain.

Sustainability Leadership: Commitment to Net Zero by 2040 and circular economy.

The commitment to achieving net zero emissions by 2040 is a core value proposition, validated by the Science Based Targets initiative (SBTi). This long-term goal is supported by a short-term target to reduce absolute scope 1, 2, and 3 GHG emissions by 30% by 2030, versus a 2019 baseline. Progress includes reaching 74% renewable electricity use across all markets, and the company has an ambition to switch to 100% renewable electricity across its own operations by 2030. Furthermore, CCEP achieved its target to use at least 50% recycled plastic (rPET) in plastic bottles early in Europe, setting an ambition to reach 50% rPET in Asia-Pacific (API) by 2025. The company invested €300 million between 2020 and 2022 to support decarbonization efforts. A commitment exists to have 100% of primary packaging recyclable by 2025.

Customer Value Creation: Helping retailers grow their business defintely faster than peers.

Coca-Cola Europacific Partners PLC (CCEP) aims to create value by helping its 4 million customers grow faster than their Fast-Moving Consumer Goods (FMCG) peers. The company has continued to grow share ahead of the market, a key metric of customer success. For the first half of 2025, adjusted operating profit grew by 7.2% to €1,364 million, outpacing revenue growth, which signals effective Revenue Growth Management (RGM) that benefits retail partners through strong execution.

The company's focus on local execution across its 31 markets is a key differentiator. In Q1 2025, transactions were reported as growing ahead of volume, indicating increased foot traffic or purchase frequency at customer locations. The full-year 2025 guidance reaffirms expectations for operating profit growth of approximately 7% on an adjusted comparable and FX-neutral basis.

Consistent Quality: Globally recognized, reliable product taste and experience.

The value proposition rests on the globally recognized quality of the core brands, such as Coca-Cola Original Taste and Coca-Cola Zero Sugar. This consistency is supported by operational resilience, with almost all drinks sourced regionally and produced locally across the footprint. The company hedged over 90% of its commodity input costs for the 2025 year, helping to maintain stable cost per unit case expectations at around 2% growth compared to the previous year, which underpins reliable product delivery and pricing stability for customers.

Coca-Cola Europacific Partners PLC (CCEP) - Canvas Business Model: Customer Relationships

You're looking at how Coca-Cola Europacific Partners PLC (CCEP) manages the relationships that keep their massive distribution network running smoothly across 31 countries. Honestly, when you serve nearly 600 million consumers and support over 4 million customers, the relationship isn't just a handshake; it's a complex, data-driven partnership.

Dedicated Account Management: Partnership-driven approach with large retailers

The foundation here is built on strong alignment. CCEP explicitly cites its strong relationships with brand partners and customers as a key driver for its solid performance through 2025. This partnership approach is how they create value, which they measured as generating €19.7 billion in value across the NARTD category for their customers in 2024. Their ability to grow adjusted operating profit by 7.2% in H1 2025, outpacing revenue growth, shows this execution is translating to tangible results for both CCEP and its partners.

Here's a quick look at the scale of their customer base and execution focus:

Metric	Value (as of H1 2025/Recent Reports)	Context
Customers Served	Over 4 million	Across 31 markets
H1 2025 Revenue	€10,274 million	Reported revenue for the first half of 2025
Revenue per Unit Case Growth (H1 2025)	3.8%	Driven by pricing and pack mix
FY25 Operating Profit Growth Guidance	About 7%	Adjusted comparable and FX-neutral basis

Localized Sales Execution: Tailoring promotions and product mix to local markets

CCEP leans heavily on expert, local knowledge to execute sales, which is crucial given the diverse markets from Europe to the Asia Pacific region. This local focus allows them to tailor product mix and promotions effectively, which you can see reflected in specific market successes. They are definitely focused on local wins to drive overall results.

Examples of localized execution success in H1/Q3 2025 include:

• Water growth driven by Wilkins Pure in the Philippines and Aquabona in Iberia.
• Sports category growth supported by Aquarius in Spain, including a new Red Peach variant launch.
• Strong double-digit volume increase for Dr. Pepper in Great Britain, tied to the new Cherry Crush variant.
• Coca-Cola Zero Sugar growth of +4.7% in H1 2025 across both Europe & APS.

Digital Engagement: Using technology to improve customer service and ordering

The company is actively investing in digital tools to enhance how they interact with and serve their customers. This isn't just theoretical; they are putting capital to work in specific platforms. They generated solid comparable free cash flow of €425 million in H1 2025, which supported investments in technology alongside capacity expansion.

Key digital initiatives mentioned include:

• The ongoing rollout of SAP S/4HANA.
• Deployment of AI-powered RED ONE sales tools.
• Implementation of a new eB2B platform.

These tools are intended to drive long-term productivity and revenue management for their customer base.

High Customer Satisfaction: Focus on service to over 4 million customers

The CEO noted that great execution, supported by their 41,000 colleagues, is key to delivering outstanding service from production to in-store execution. This focus on service quality directly impacts customer satisfaction among the 4 million businesses they supply. Their H1 2025 performance, which included a return to volume growth in Europe in Q2, suggests that commercial plans and execution were well-received by the market.

Finance: draft 13-week cash view by Friday.

Coca-Cola Europacific Partners PLC (CCEP) - Canvas Business Model: Channels

You're looking at how Coca-Cola Europacific Partners PLC moves its product from the plant to the consumer's hand as of late 2025. The scale here is massive; CCEP serves nearly 600 million consumers across 31 countries in Europe, Oceania, Indonesia, and Papua New Guinea.

Direct Store Delivery (DSD)

Coca-Cola Europacific Partners PLC maintains its own extensive distribution network, which is key for speed and control, especially for immediate restocking and cooler placement. While a direct DSD volume percentage isn't public, the strength of the overall system is evident in the performance of certain product types moving through the 'Home' environment. For instance, the strong performance in Alcohol Ready-to-Drink (ARTD) was driven by the growth of multipacks within the Home channel, suggesting efficient execution through these primary routes to retail.

Retail/Grocery Channel

This channel, covering supermarkets, hypermarkets, and convenience stores, is where affordability concerns are hitting hardest. Scanner data for the four weeks ending November 2, 2025, showed Western Europe volumes were down 0.7% year-over-year, with Germany falling 2.2% and the UK down 2.5%. This suggests the grocery channel is feeling the pinch of inflation, as consumers prioritize value for money. In Q1 2025, Home channel volumes were specifically down 1.9%. To counter this, CCEP is focusing on value mechanics, like offering 2 free cans with an 8-can multipack in Great Britain or a 4 for 3 deal on 1.25-liter bottles in Spain.

Away-from-Home (AFH)

The Away-from-Home (AFH) segment, which includes restaurants, bars, cinemas, and vending machines, is definitely outperforming the retail side right now. In Q3 2025, volume growth was noted in AFH, which helped offset some of the softness elsewhere. For the first half of 2025, H1 volumes saw low single-digit growth driven by improved performance in AFH, along with better weather in June. The company also reported market share gains of +10 basis points in the Away from Home channel during Q1 2025. Energy drinks, a key component of AFH sales, saw Q3 volumes surge by +24.0% year-over-year.

E-commerce & Digital

While CCEP is investing heavily in technology and digital capabilities to accelerate productivity, the direct-to-consumer and online grocery platforms show a recent dip in market penetration. For the first quarter of 2025, the online channel market share actually declined by -20 basis points. This is an area to watch, especially as the company continues to focus on growing revenue per unit case through promotional optimization based on data and insights.

Here's a quick look at some of the recent performance indicators across the business, which gives you a sense of channel dynamics:

Metric / Channel Segment	Period Ending Late 2025	Reported Value / Change
Q3 2025 Revenue	Q3 2025	€5.41 billion
Year-to-Date (YTD) Revenue Growth	YTD Q3 2025 (Adjusted Comparable FXN)	+2.7%
Total Volume Growth	Q3 2025	+0.4%
Energy Drink Volume Growth	Q3 2025	+24.0%
AFH Channel Performance	Q3 2025	Growth noted
Home Channel Volume	Q1 2025	Down -1.9%
Online Channel Market Share	Q1 2025	Declined -20bps

The overall strategy involves balancing premiumization-like the success of energy variants-with clear affordability messaging in high-volume channels. Also, the rollout of ARTD, including the new Bacardi distribution starting in Q4 in Australia, will further shape the mix across these channels.

Coca-Cola Europacific Partners PLC (CCEP) - Canvas Business Model: Customer Segments

Coca-Cola Europacific Partners PLC (CCEP) serves a vast customer base across its 31 operating countries, reaching nearly 600 million consumers. The core of the business model relies on effectively serving distinct channels that map directly to these consumer groups.

The primary division for channel focus, which directly relates to customer segments, is between Away-from-Home (AFH) and the Home channel (representing retail/grocery). The company is focused on growing revenue per unit case, which stood at a 2.7% increase year-over-year in Q3 2025, balancing premiumization with affordability for all segments.

Customer Segment Proxy	Channel/Product Focus	Latest Volume/Value Performance Metric	Period
Mass Market Consumers	Overall Volume / Home Channel	Home channel volume growth of +1.8%	H1 2025
Away-from-Home (AFH) Customers	Hospitality, QSR, Coffee Shops	AFH volumes grew +0.7% year-over-year	Latest Quarter
Large Retail Chains	Home Channel (Supermarkets/Discounters)	Home channel volume growth of +1.1% (Europe)	Q2 2025
Health-Conscious Consumers	Coca-Cola Zero Sugar	Volume growth of +6.3%	Q3 2025
Energy Drink Consumers	Monster and new variants	Energy volume growth of +24.0%	Q3 2025

The segmentation strategy shows clear divergence in performance across these groups. For instance, the Energy segment is a major growth engine, while the core Coca-Cola Original Taste is facing headwinds in certain markets.

The Health-Conscious Consumer segment is showing consistent positive momentum, which is critical for the overall portfolio mix. You can see this in the growth figures for key low/no-sugar options:

• Coca-Cola Zero Sugar volume increased by +6.3% in Q3 2025.
• Coca-Cola Zero Sugar H1 2025 volume growth was +4.7% across Europe and APS.
• Water category volume grew by +2.4% in Q3 2025.

The Away-from-Home (AFH) channel, which includes hospitality and on-premise outlets, is showing signs of recovery and outperformance in specific regions. This channel is key for higher-margin, single-serve sales.

• Europe AFH volume grew by +1.4% in Q2 2025.
• The AFH channel saw H1 2025 low single-digit volume growth driven by innovation.
• Strong QSR and coffee shop traction contributed to the +0.7% y/y growth in AFH volumes in the latest quarter.

The Energy Drink Consumers segment is the standout performer, indicating a successful capture of this high-growth category. This success is structurally driven by product launches, which suggests repeatability.

• Energy volume growth was an impressive +24.0% in Q3 2025, accelerating from +15% year-over-year in H1 2025.
• The Energy category share gained +180bps year-to-date as of Q3 2025.

For the Large Retail Chains segment, represented by the 'Home' channel, the picture is more mixed, reflecting broader macroeconomic pressures on grocery spending, especially in markets like Germany.

• The Home channel saw H1 2025 volume growth of +1.8%.
• Coca-Cola Original Taste volume declined by -2.6% in Q3 2025, partly due to affordability concerns weighing on grocery channels in Europe.

The overall scale of Coca-Cola Europacific Partners PLC means that even small percentage shifts across these millions of consumers translate to significant financial impact, underpinning the €5.41 billion revenue reported in Q3 2025.

Coca-Cola Europacific Partners PLC (CCEP) - Canvas Business Model: Cost Structure

The cost structure for Coca-Cola Europacific Partners PLC centers on managing high-volume production and distribution across its vast territory.

Concentrate Purchase Costs: This is a primary variable cost component, directly scaling with sales volume. The company's guidance for fiscal year 2025 projected an increase in Cost of sales per unit case of approximately 2% on an adjusted comparable and FX-neutral basis.

Manufacturing & Logistics Costs: These costs reflect the high fixed nature of operating bottling plants and managing extensive distribution networks. The Cost of Sales per Unit Case guidance mentioned above encompasses these elements, which are subject to input cost inflation and efficiency savings programs.

Marketing & Advertising Spend: Significant investment is required to support brand equity and drive volume growth. For the first half of 2025, the company noted gains in revenue per unit case through revenue and margin growth management, which includes promotional optimization. The company reaffirmed its full-year profit guidance, suggesting effective management of discretionary spend.

Personnel Costs: Salaries and related expenses support a large operational footprint. Coca-Cola Europacific Partners PLC had 41,000 employees as of December 31, 2024.

Capital Expenditure (Capex): Investment in fixed assets remains a priority for capacity and technology upgrades. The projection for fiscal year 2025 Capex was set at approximately 5% of revenue. For the quarter ending June 27, 2025, reported Capital Expenditures were $495.381M USD. The trailing twelve months (TTM) annual capital expenditures were reported as $1.079B.

Here's a quick look at some key financial metrics from the first half of 2025 to frame the cost base:

Metric	H1 2025 Reported Amount	H1 2025 Comparable Amount
Revenue (€M)	10,274	N/A
Operating Profit (€M)	1,364	1,390
Revenue per UC (€)	5.36	5.36
Comparable Free Cash Flow (€M)	N/A	425

The cost structure is heavily influenced by the scale of operations, as shown by the following operational data points:

• Volume (Million Unit Cases) for H1 2025: 1,932
• Revenue per Unit Case (UC) Growth vs H1 2024 (Adjusted Comparable FXN): 3.8%
• FY25 Guidance for Revenue Growth (Comparable & FX-neutral): ~3-4%
• FY25 Guidance for Operating Profit Growth (Comparable & FX-neutral): ~7%

The company is actively managing these costs through productivity programs and optimization efforts.

Coca-Cola Europacific Partners PLC (CCEP) - Canvas Business Model: Revenue Streams

You're looking at the core ways Coca-Cola Europacific Partners PLC generates its top line, which is heavily reliant on volume movement combined with strategic pricing power. For the first half of 2025, the company posted total revenue of €10,274 million, reflecting an adjusted comparable growth of 2.5% on an FX-neutral basis.

The primary lever for revenue quality has been the Revenue per Unit Case (RUC) Growth. For H1 2025, the adjusted comparable RUC increased by 3.8%. This growth came from a combination of headline price increases, a favorable pack mix-like the growth in mini cans and smaller PET formats, particularly in Australia-and the impact of the sugar tax increase in France. This focus on RUC growth helped offset a slight decline in total comparable volumes, which were up just 0.3% overall for H1 2025, though Europe returned to volume growth in Q2.

The overall outlook for the full year remains positive, with Coca-Cola Europacific Partners PLC reaffirming its Full-Year 2025 Revenue Growth guidance to be in the range of 3% to 4% on an FX-neutral basis.

Revenue streams are diversified across key categories, with some showing significant momentum while core sparkling lines navigate market dynamics. Here's a look at the H1 2025 volume performance by key segment:

• Energy & Water Sales represent high-growth areas.
• The Energy segment, driven by Monster and innovation like new Ultra variants, saw volumes surge by 14.6% in H1 2025.
• Water sales saw a solid increase of +3.6%, supported by brands like Wilkins Pure in the Philippines and Aquabona in Iberia.

The core Sparkling Soft Drinks Sales show a mixed picture, with zero-sugar variants leading the growth:

Category/Brand	H1 2025 Volume Change
Coca-Cola Zero Sugar	+4.7%
Sprite	-1.0%
Fanta	-2.5%
Coca-Cola Original Taste	-1.1%

Other categories also contribute to the revenue mix, though some experienced declines due to strategic portfolio management, such as the de-listing of Capri Sun in Europe, which fully annualized its impact in H1 2025. For instance, RTD Tea & Coffee declined by -12.6%, partly due to the transition from Nestea to Fuze Tea in Spain, which is progressing ahead of plan.

Regarding Licensing Fees/Royalties, specific financial figures for this stream within the total revenue breakdown for Coca-Cola Europacific Partners PLC as of late 2025 were not explicitly detailed in the primary H1 2025 financial disclosures found.