ITT Inc. (ITT): ANSOFF MATRIX [Dec-2025 Updated]

You're looking at ITT Inc.'s playbook for hitting that ambitious 2025 adjusted EPS target of up to $6.68, and honestly, the strategy is crystal clear across the Ansoff Matrix. As someone who's mapped these plays for years, I see a balanced approach: they're aiming for 3% to 5% organic growth through market penetration while simultaneously funding significant moves like deploying $500-700 million annually for accretive M&A in new sectors. This isn't just theory; it's a concrete four-pillar plan-from boosting existing pump service revenue to entering the new gas solutions market with the recent KOHO buy-that dictates exactly how ITT Inc. plans to grow. Dive below to see the specific actions driving each pillar.

ITT Inc. (ITT) - Ansoff Matrix: Market Penetration

You're looking at how ITT Inc. is pushing harder in its current markets, which is the core of Market Penetration. This strategy relies on taking more of what's already there, using pricing, better execution, and deeper customer relationships.

The drive for organic revenue growth in 2025 is anchored by specific financial targets and recent performance. Pricing actions are a key lever being pulled across the business to support this goal.

For the Industrial Process (IP) segment, increasing aftermarket service revenue for pumps and valves in existing plants is a direct penetration play. You saw strength in this area in the first quarter of 2025, with growth noted in 'parts, service and valves in Industrial Process (IP)'. The third quarter of 2025 further confirmed this momentum, showing growth driven by 'pump projects strength in Industrial Process (IP)'.

In Motion Technologies (MT), capturing greater market share in Friction for both EV and conventional automotive platforms is critical. The results show this is happening. The second quarter of 2025 noted 'share gains in automotive and rail in Motion Technologies (MT)'. This theme continued into the third quarter of 2025 with 'automotive share gains in Motion Technologies (MT)'.

To win more rail contracts, ITT Inc. is focusing on operational execution, which is where the SQDC (Safety, Quality, Delivery, Cost) framework comes into play. While specific SQDC metrics aren't public, the outcome is visible in the market share success. For instance, Q3 2024 already showed 'rail share gains', indicating that the execution focus is translating into contract wins.

The Connect & Control Technologies (CCT) segment is focusing on short-cycle demand for industrial connectors through inventory optimization. This focus is supported by pricing power, as the third quarter of 2025 results highlighted 'pricing actions in Connect & Control Technologies (CCT)'.

The actions supporting this Market Penetration quadrant include:

• Driving pricing actions across segments.
• Seeing growth in IP aftermarket parts and services.
• Achieving automotive and rail share gains in MT.
• Leveraging operational execution for rail contracts.
• Applying pricing to short-cycle CCT demand.

Finance: draft 13-week cash view by Friday.

ITT Inc. (ITT) - Ansoff Matrix: Market Development

Expand Connect & Control Technologies (CCT) sales into new defense programs using existing kSARIA fiber-optic solutions.

Connect & Control Technologies (CCT) saw growth in Q3 2025 driven by pricing actions and aerospace and defense awards. CCT revenue reached close to \$700 million in 2023. The company's overall revenue for the third quarter of 2025 was \$999 million.

The Market Development strategy for flow technologies involves leveraging existing manufacturing footprints in regions showing high growth potential.

Leverage the $\sim\$25$ million investment to double capacity in Saudi Arabia for broader Middle East market penetration.

This investment was for the Industrial Process (IP) manufacturing facility in Dammam, Saudi Arabia, completing the second phase. This expansion doubles the site's capacity. The Dammam facility secured \$160 million in orders in 2024 and targets more than \$300 million in annual orders by 2030. The site has maintained an average of 96% on-time delivery since 2019.

Introduce Svanehøj's cryogenic pump systems to new land-based energy terminal customers, moving beyond the core marine sector.

Svanehøj, acquired in January 2024, generated approximately \$160 million in sales in 2024. Its core focus is the marine sector, with pumps compatible with fuels like ammonia, LNG, and LPG. The company has operations in Denmark, Singapore, and France.

Global reach supports this development strategy:

• Global presence with 67% of revenue outside the U.S.
• Total revenue for full year 2025 is guided to grow between 6% and 7%.
• Adjusted EPS for full year 2025 is guided to grow between 13% and 14%.
• Free cash flow for full year 2025 is expected to be \$500 million.

ITT Inc. (ITT) - Ansoff Matrix: Product Development

You're looking at the Product Development quadrant, which means ITT Inc. is focused on bringing new offerings to its established customer bases across its segments.

Accelerate the global rollout of the new VIDAR high-efficiency industrial motor line to existing Industrial Process (IP) customers. The VIDAR motor, which represents an entry into a $6 billion total addressable market for industrial motors, had its first shipments expected in Q3 2025. Field testing showed this motor can reduce energy usage by over 50% on a single pump, saving one customer approximately $20,000. The design is 60% smaller than current market offerings.

Invest approximately 3% of revenue annually in R&D to develop next-generation EV braking and damping components. Based on the trailing twelve months (TTM) revenue ending September 27, 2025, of $3.81B, the planned annual investment would be around $114.3 million ($3.81B multiplied by 0.03). For comparison, ITT Research and Development Expenses for the twelve months ending September 30, 2025, were reported at $112M.

Introduce new, highly durable interconnect solutions for harsh environments in Connect & Control Technologies (CCT)'s existing aerospace customer base. The Cannon brand offers solutions like the CTC Series, which is available up to a 24-way variant, designed for reliable connections in harsh environments. ITT brands also showcase solutions for critical data transmission up to 10 Gb/s in harsh environments.

Develop new digital and software offerings for PRO Services to enhance plant optimization for current IP clients. PRO Services already includes ProSmart wireless predictive monitoring and PumpSmart variable speed drive systems. ITT Goulds Pumps is noted as the only manufacturer to make digital monitoring standard on every process pump. The service structure targets Level 3: Implementation Solutions to deliver plant & equipment optimization.

Here's a quick look at some relevant 2025 figures as of the third quarter:

The focus on product development is supported by specific capabilities across segments. For instance, in Motion Technologies, a new geopolymer for brake pads is designed to use fewer ingredients and remove the baking element from production, which is expected to reduce capital expenditures. In Industrial Process, Svanehøj deepwell fuel pumps are being deployed on vessels capable of running on ammonia.

• VIDAR motor energy savings in field trials: 52%.
• CTC connector sealing rating: IP69K.
• Organic revenue growth for Industrial Process (IP) in 2024: 19%.
• Expected 2025 Adjusted EPS growth range: 13% to 14%.

Finance: draft the 13-week cash view by Friday.

ITT Inc. (ITT) - Ansoff Matrix: Diversification

You're looking at how ITT Inc. plans to enter entirely new markets with new offerings, which is the textbook definition of diversification in the Ansoff Matrix. This isn't just about selling more of what you have; it's about making strategic leaps into adjacent or new industrial spaces, primarily funded by a disciplined capital deployment strategy.

ITT Inc. has set a clear financial commitment for this strategy, stating at its May 2025 Capital Markets Day that it expects to deploy between $500-700 million per year toward accretive acquisitions. This capital is specifically earmarked for entering new, high-margin industrial sectors, which is the core of their diversification play. To give you a sense of scale, in 2024, the company deployed over $1.2 billion in total capital, which included more than $860 million for the Svanehøj and kSARIA acquisitions.

Here's a quick look at how that M&A deployment target compares to recent activity and the expected contribution to the overall growth plan:

The most recent, concrete example of this diversification in action is the integration of the November 2025 acquisition of Köhler & Hörter GmbH (KOHO) by the Svanehøj business. KOHO is an expert in high-quality compressors, which significantly expands Svanehøj's capabilities beyond its established cryogenic pumps into the gas solutions market. This move positions ITT Inc. to capture growth from the energy transition, where integrated pump and compressor systems are becoming essential for handling future fuels.

The combined Svanehøj and KOHO portfolio is clearly aimed at new, non-traditional industrial end-markets, moving ITT Inc. deeper into sustainability-focused energy infrastructure. You can see the focus areas ITT is targeting with this expanded capability:

• Capture growth from fleet conversion to future fuels.
• Address demand for integrated pump and compressor systems.
• Target carbon capture (decarbinization) projects.
• Serve markets requiring handling of hydrogen, ammonia, and $\text{CO}_2$.

This is a significant step, especially considering Svanehøj already has a strong base with over 14,500 large cargo gas pumps delivered and more than 1,000 fuel pumps currently in operation in the marine sector. The KOHO deal was Svanehøj's second acquisition in 2025, following the January purchase of European Pump Services B.V. (Svanehøj EPS).

On the other side of the portfolio, the Connect & Control Technologies (CCT) segment is pursuing diversification through bolt-on acquisitions to build out its defense portfolio in adjacent, mission-critical component areas. For instance, the April 2023 acquisition of Micro-Mode enhanced the North America connectors platform specifically for long-term defense programs. CCT revenue was already approaching $700 million in 2023, driven by aerospace and defense growth. The strategy here is to use M&A to complement or expand existing businesses, as ITT Inc. continues to shift its portfolio toward higher growth and higher margin areas. The company is supporting this with strong operational performance; for example, Q2 2025 revenue hit $972 million, and the full-year adjusted EPS guidance was raised to $6.35 to $6.55. Finance: draft the 2026 capital deployment plan incorporating the $500-700 million M&A budget by end of Q1 next year.