My Size, Inc. (MYSZ): SWOT Analysis [Nov-2025 Updated]

If you're tracking My Size, Inc. (MYSZ), you know the investment thesis hinges on one thing: their proprietary body and item measurement technology is a game-changer for reducing e-commerce apparel returns. But here's the reality check: while the tech is a clear strength, the company is still fighting for scale, projecting less than $5.0 million in revenue for the 2025 fiscal year, which keeps them firmly in cash-burn territory. We need to map the near-term risks-like customer concentration and delisting threats-against the massive opportunity in the global e-commerce market to make a smart decision.

My Size, Inc. (MYSZ) - SWOT Analysis: Strengths

Proprietary, patented measurement technology (MySizeID, Naiz Fit) for apparel and shipping.

My Size, Inc.'s core strength is its portfolio of proprietary, AI-driven measurement solutions, which are protected by patented algorithms. This is not just an app; it is a sophisticated technology stack that includes MySizeID and Naiz Fit, plus the recently acquired ShoeSize.Me for footwear. These platforms leverage machine learning and big data, using a shopper's real body measurements and a retailer's specific size charts to provide a highly accurate size recommendation. The technology is versatile, with applications extending beyond apparel fit into areas like package shipping and delivery, which shows a broader market potential.

Addresses a huge e-commerce pain point: reducing apparel returns due to poor fit.

The biggest expense for an online apparel retailer is returns, with poor fit being the cause of up to 70% of them. My Size, Inc. directly addresses this colossal cost center, translating its technology directly into verifiable financial performance for clients. For example, the Naiz Fit solution has demonstrated a 14% reduction in return rates for its clients across 18+ countries. Other solutions in the portfolio have shown the ability to reduce returns by as much as 50% and increase conversion rates by over 250%. This ability to move key performance indicators (KPIs) is a powerful, repeatable strength.

Here's the quick math on the impact of their AI-driven sizing solutions:

Technology is easily integrated via API into existing retailer platforms.

The company has engineered its solutions for rapid deployment, which is a major selling point for retailers who can't afford long, custom integration projects. The technology is essentially a plug-and-play widget or Software Development Kit (SDK), which means a retailer can integrate the size recommendation feature with minimal effort. This ease of use is bolstered by deep, pre-built integrations with major e-commerce platforms like Shopify, Magento, and Salesforce. This wide compatibility drastically lowers the barrier to adoption, accelerating the sales cycle and allowing My Size, Inc. to scale its Software-as-a-Service (SaaS) revenue base.

Low-friction user experience; requires only a smartphone and simple movements.

A key strength is the minimal effort required from the end-user, which drives adoption. The MySizeID solution uses a shopper's smartphone sensors and a few simple movements to accurately measure their body without needing a camera, which also protects user privacy. The Naiz Fit platform is even less intrusive, often providing a size recommendation after a user inputs only basic data like height, weight, age, and fit preferences. This low-friction experience is critical because if a tool takes 14+ seconds, a shopper will simply abandon it.

• MySizeID uses smartphone sensors, not the camera, for privacy.
• Naiz Fit can deliver a recommendation using just basic data input.
• The entire profile creation process can take less than a minute.

This user-friendly approach is a core competitive advantage, helping to drive the projected 2025 revenue target of $15 million.

My Size, Inc. (MYSZ) - SWOT Analysis: Weaknesses

Persistent net losses; the company is still heavily burning cash to fund operations.

You're looking at a company that, despite showing revenue growth, is still running at a significant loss, which is the classic challenge for a growth-stage technology firm. My Size, Inc. has been consistently burning cash to fund its expansion and acquisitions, and while the net loss is narrowing, it remains substantial. The net loss for the full fiscal year 2024 was still $3.99 million. More recently, the net loss for the third quarter of 2025 alone was $2.8 million. This persistent negative cash flow means the company must continually seek new financing, which often leads to shareholder dilution or increased debt. This is the single biggest near-term risk. The cash and equivalents position as of September 30, 2025, was only $4.5 million, which gives them a very short runway given the quarterly burn rate.

Limited revenue scale, with 2025 revenue still small relative to market opportunity.

The core issue here is that the scale of revenue is not yet large enough to offset the high operating costs. While the company has an aspirational target of $15 million in revenue for the full year 2025, the actual, latest reported quarterly revenue is still quite limited. For example, the third quarter of 2025 brought in $2.6 million in revenue. Compare that to the full-year 2024 revenue of $8.26 million. The market opportunity in AI-driven sizing and e-commerce is huge, but the current revenue base is small, which makes the path to profitability longer and more capital-intensive.

Here's the quick math on the current scale:

• Q3 2025 Revenue: $2.6 million
• Q3 2025 Net Loss: $2.8 million
• The quarterly loss is larger than the quarterly revenue.

Significant customer concentration risk; reliance on a few key retail partners.

A significant weakness for a company of this size is the inherent customer concentration risk. While My Size, Inc. has expanded its technology ecosystem with platforms like Naiz Fit, ShoeSize.Me, and its secondhand marketplace Percentil, a large portion of its revenue is likely tied to a small number of key retail partners. Losing even one major client, particularly in the e-commerce platform segment (Orgad) or a large SaaS client, could immediately and defintely wipe out a substantial percentage of the top line. This lack of broad revenue diversification creates a volatility risk that investors must factor in, as the business is highly sensitive to the contract renewal cycles and strategic shifts of its biggest customers.

High operating expenses relative to sales, creating a challenging path to positive EBITDA.

The ratio of operating expenses to sales is simply too high, which is why the company struggles to reach positive Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA). In the third quarter of 2025, the operating loss stood at $3.0 million, while revenue was only $2.6 million. This means for every dollar of revenue generated, the company is spending roughly $1.15 just on operating expenses before factoring in interest and taxes. The company is making progress, narrowing the operating loss by 9% year-over-year in Q3 2025, but the gap is still wide. The business needs to demonstrate that its technology platforms can scale their revenue much faster than the associated Sales, General, and Administrative (SG&A) costs.

The following table summarizes the financial challenge:

Finance: Monitor the quarterly cash burn rate against the $4.5 million cash position by the end of the year.

My Size, Inc. (MYSZ) - SWOT Analysis: Opportunities

Massive total addressable market (TAM) as global e-commerce continues to grow sharply.

The core opportunity for My Size, Inc. is the sheer scale and continued expansion of the global e-commerce market. Your sizing and measurement solutions solve a universal problem-fit and returns-within a market that is defintely not slowing down.

Global e-commerce sales are forecast to reach approximately $6.42 trillion worldwide in 2025, a massive addressable market for any technology that can boost conversion and cut costs. To be fair, some estimates put the total e-commerce market size, including B2B transactions, far higher, potentially reaching $15.786 trillion by the end of 2025. This scale means even a small market share gain translates into significant revenue potential for My Size, Inc. with its projected 2025 revenue of $15 million.

The company's AI-driven Naiz Fit platform already demonstrates its value proposition with compelling metrics:

• Achieved 5.7x increase in conversion rates.
• Reduced return rates by 14%.
• Boosted average order value by 27%.

Expansion into new verticals like furniture, home goods, and logistics/shipping measurement.

The company is strategically moving beyond just apparel sizing (MySizeID) to apply its core measurement technology to new, high-growth verticals. This is a smart move to diversify revenue and increase the total value proposition. Specifically, the focus is on two key areas where measurement is critical: circular fashion and footwear.

In the first half of 2025, My Size, Inc. executed a roll-up strategy to enter these new markets:

• Acquired key assets of Percentil (May 2025), a managed marketplace for second-hand fashion, tapping into the circular fashion economy.
• The second-hand/circular fashion TAM in Western Europe alone is projected to exceed $25 billion by 2027.
• Acquired ShoeSize.Me (September 2025), adding AI-powered footwear sizing technology to the Naiz Fit platform.

Also, the company's existing technology serves third-party logistics (3PL) providers and carriers, indicating a clear opportunity to monetize measurement for package sizing and shipping optimization, which directly addresses costly shipping inefficiencies.

Strategic partnerships with major e-commerce platforms (e.g., Shopify, Salesforce Commerce Cloud).

The path to rapid scale in e-commerce is through platform integration, and My Size, Inc. has already built the necessary hooks. These integrations let the company access millions of merchants without a high-touch sales process, which is critical for a small-cap company.

The company has established deeper integrations with several major e-commerce and retail technology platforms, which allows for rapid deployment and a seamless omnichannel (selling across multiple channels) experience for clients. You can't scale without this kind of plumbing.

The continued focus on these platform integrations is key to realizing the projected 2025 revenue of $15 million, as it provides a scalable, recurring Software as a Service (SaaS) revenue stream.

Potential for a major retailer acquisition to validate the technology and drive adoption.

While My Size, Inc. is focused on its own M&A roll-up strategy, the biggest opportunity for shareholders is the potential for a major retailer or e-commerce giant to acquire the company. The technology is clearly validated by the performance metrics and the recent acquisitions.

The company's e-commerce platform, Orgad, achieved a significant validation milestone by receiving certification as a supplier for a major European retailer for its expansion into Europe. Furthermore, the newly acquired Percentil business already completed pilots with major retailers like Springfield (Tendam Group) and C&A, confirming the demand for its model among large fashion houses.

Here's the quick math: with the company projecting 2025 revenue of $15 million and holding $4.5 million in cash and equivalents as of September 30, 2025, a strategic acquirer could view My Size, Inc. as an undervalued asset. Acquiring the technology outright would instantly cut return costs and boost conversion for a large retailer, making it a compelling target for a company like Amazon, Walmart, or a major European fashion group looking to dominate the circular economy space.

My Size, Inc. (MYSZ) - SWOT Analysis: Threats

Intense competition from alternative sizing solutions and augmented reality (AR) tools

The fit-tech market is defintely getting crowded, and My Size, Inc. faces significant pressure from well-funded, technically advanced competitors. You aren't just competing against other apps; you're up against entire platforms that offer more immersive solutions. Key rivals like True Fit and Bold Metrics are established, but the real threat comes from companies like 3DLOOK, which offer full-body 3D scanning to create a shopper's digital twin for photorealistic try-ons.

This competition means My Size must constantly demonstrate superior accuracy and a simpler user experience to win over retailers. If a competitor can cut returns by a higher percentage, retailers will switch, even if My Size's solution is cheaper. The competition is fierce, and the barrier to entry for a new, truly breakthrough sizing method is surprisingly low.

• 3DLOOK YourFit: Offers photorealistic try-on with body data matching.
• Bold Metrics: Builds scalable libraries of shopper digital twins.
• True Fit: A long-standing, well-known industry player.

Risk of delisting or reverse stock split due to sustained low share price and market capitalization

The most immediate threat for My Size, Inc. is the recurring risk of losing its NASDAQ listing. As of November 2025, the stock price has been trading well below the critical $1.00 threshold required for continued listing. For example, the closing price on November 21, 2025, was just $0.7914, near its 52-week low of $0.730.

This isn't a new problem. The company already executed a 1-for-8 reverse stock split in April 2024 specifically to regain compliance with the NASDAQ minimum bid price requirement. A subsequent reverse split is always a possibility, but it often signals deeper underlying issues to the market and can dilute investor confidence. Plus, the company's market capitalization is relatively small, at approximately $3.45 million as of November 2025, which limits institutional interest and liquidity.

Rapid technological obsolescence if a simpler, more accurate sizing method emerges

My Size's core measurement technology, utilizing existing mobile sensors to measure the body, is ingenious, but it is also vulnerable to a leapfrog event. The risk here is that a competitor-or a major platform like Amazon or Apple-releases a simpler, more accurate solution that doesn't require a specific measuring motion or app integration.

Imagine a breakthrough where a phone's camera, without any user movement, can instantly and accurately map a body in a single frame. That kind of advancement would make My Size's current technology, including MySizeID and Naiz Fit, obsolete almost overnight. The company's strategy of acquiring complementary tech like ShoeSize.Me is smart, but it's a defensive move in a rapidly evolving tech arms race.

Economic downturns reducing discretionary consumer spending and retailer tech budgets

While My Size, Inc. has shown progress in reducing its losses, its financial runway remains a concern, especially if the economy turns sour. In the third quarter of 2025, the company reported a net loss of $2.8 million and an operating loss of $3.0 million. This is a burn rate that requires consistent revenue growth to offset.

If a recession hits, retailers will immediately cut discretionary spending, and sizing solutions-even those that promise reduced returns-can be seen as non-essential capital expenditures. Here's the quick math: with only $4.5 million in cash and equivalents as of September 30, 2025, a sudden drop in customer contracts would quickly deplete liquidity, forcing another dilutive capital raise.

What this estimate hides is the potential for a cascading effect, where a few large client losses due to budget cuts could halt the momentum from their Q3 2025 revenue of $2.6 million. You need to be prepared for clients to pause or cancel SaaS (Software as a Service) subscriptions with little warning.