My Size, Inc. (MYSZ): Business Model Canvas [Dec-2025 Updated]

Honestly, when you look at My Size, Inc. (MYSZ), you see a company trying to solve the massive returns problem with AI, but their business model is actually a complex blend of B2B Software-as-a-Service (SaaS) and e-commerce platform consolidation that demands a closer look. We're talking about a firm that posted $2.6 million in revenue for Q3 2025, driven by over 25% year-to-date growth in their subscription fees, all while aiming for a $15 million annual run rate supported by a $4.5 million cash cushion as of September 30, 2025. If you want to see how their proprietary sizing algorithms and strategic acquisitions translate into concrete value propositions and revenue streams, you need to dig into the full canvas below, defintely.

My Size, Inc. (MYSZ) - Canvas Business Model: Key Partnerships

The Key Partnerships for My Size, Inc. (MYSZ) in late 2025 center on integrating its AI sizing and circular economy assets across the retail ecosystem.

The Percentil business unit, acquired in May 2025, is expected to contribute $1.5 million in revenue in the second half of 2025. This unit is actively scaling its operations across four European markets as of the third quarter of 2025.

The following table details the technology and platform partnerships supporting My Size, Inc.'s (MYSZ) ecosystem:

The expansion of Orgad and the integration of Percentil rely on specific retail relationships:

• - Orgad is expanding operations across Europe following certification as a supplier for a major European retailer.
• - Initial pilots for the B2B resale solution (Circularity as a Service) were completed with Springfield (Tendam Group) and C&A.
• - Percentil is adding new wholesale partners across Spain, Italy, Germany, and France, with its contribution expected to accelerate in the second half of 2025.

The SaaS component of the business, primarily Naiz Fit, showed momentum, reporting over 25% year-to-date SaaS revenue growth as of September 30, 2025. The company maintained a cash position of $4.5 million as of September 30, 2025.

My Size, Inc. (MYSZ) - Canvas Business Model: Key Activities

You're looking at the core engine of My Size, Inc. as of late 2025. The key activities revolve around developing proprietary sizing tech, integrating acquisitions, running their e-commerce/resale arms, and pushing the B2B SaaS model globally. Here's the breakdown of the numbers driving those activities.

AI-driven sizing and fit-tech algorithm development (MySizeID, Naiz Fit)

Development and integration of the sizing intelligence engine is central. This activity focuses on leveraging data from the entire ecosystem to refine the core algorithms.

• Over 100 fashion brands adopted the AI-driven sizing platform in 2024.
• The Naiz Fit solution delivered over 42 million personalized size recommendations across 18+ countries.
• The platform supported 1.5 million virtual try-ons.
• Key performance indicators for the fit-tech include a 5.7x increase in conversion rates and a 14% reduction in return rates.
• Average order value (AOV) saw a 27% boost from these solutions.

Executing the strategic M&A roll-up of complementary tech companies

The roll-up strategy is about acquiring synergistic assets to build a comprehensive fashion-tech group. The Percentil acquisition is the most recent concrete example with reported financial impact.

Operating the omnichannel e-commerce platform (Orgad) and marketplace (Percentil)

These are the revenue-generating and operational efficiency drivers. The shift of Orgad to Fulfillment by Amazon (FBA) is a key operational change impacting margins.

Here are the latest reported financial results covering these units:

The Q2 2025 revenue was $2.00 million, up 2% year-over-year, with the operating loss narrowing to $0.59 million.

Global SaaS sales and client deployment for B2B solutions

This activity focuses on scaling the B2B technology offerings like Naiz Fit globally, which is reflected in the year-to-date SaaS revenue growth.

• Naiz Fit SaaS revenue growth year-to-date (as of Q3 2025) was over 25%.
• The company projects full-year 2025 revenue to reach $15 million.
• For context, the actual revenue for the full year 2024 was $8.26 million.

My Size, Inc. (MYSZ) - Canvas Business Model: Key Resources

You're looking at the core assets that power My Size, Inc.'s entire operation as of late 2025. These aren't just ideas; they are tangible and proprietary elements driving their market position.

The financial foundation provides immediate operational flexibility. As of September 30, 2025, My Size, Inc. reported $4.5 million in cash and equivalents.

The technology stack is centered on proprietary intellectual property:

• Proprietary AI and machine learning algorithms for measurement and fit
• Patent-pending mobile measurement technology (MySizeID)

The firm has successfully combined its sizing assets into a single, powerful offering. This unified sizing intelligence engine stems from the integration of Naiz Fit and ShoeSize.Me, serving apparel and footwear clients globally.

The performance of the Naiz Fit platform highlights the value of these resources:

The vast dataset is a critical resource, built over time through consumer interactions. The global data assets include over 42 million personalized size recommendations delivered across more than 18 countries, which feeds back into refining the AI models.

The key technology resources can be summarized by their function and scale:

• Unified sizing intelligence engine from Naiz Fit and ShoeSize.Me integration
• Global data assets from over 42 million size recommendations

Finance needs to monitor this cash position closely, especially given the Q3 2025 operating loss of $3.0 million. The company's ability to execute on its technology roadmap, including the MySizeID mobile measurement technology, is directly supported by this balance sheet strength.

My Size, Inc. (MYSZ) - Canvas Business Model: Value Propositions

You're looking at how My Size, Inc. (MYSZ) delivers tangible value to its customers, which is really about cutting waste and boosting sales efficiency. The core value proposition centers on leveraging AI to solve the persistent fit problem in online apparel and footwear retail.

The flagship sizing intelligence engine, which integrates MySizeID and Naiz Fit, has a proven track record with global fashion clients. These technologies have collectively delivered a 14% reduction in returns across the board. Also, they've managed to increase conversion rates by up to 5.7x for retail partners, which is a massive friction remover in the buying journey. To be fair, this is backed by significant data processing, having supported 1.5 million virtual try-ons and delivered over 42 million personalized size recommendations across more than 18+ countries.

For the footwear-specific side, the integration of ShoeSize.Me under the Naiz Fit umbrella strengthens this offering. This combined platform is building a deep data moat. The technology has already analyzed more than 92 million consumer shopping experiences, 23 million shoe sizes across 19 international scales, and over 1.2 million shoe models from more than 6,000 brands. The ShoeSize.Me component alone is on track to surpass €0.5 million in SaaS revenues for 2025.

My Size, Inc. (MYSZ) also offers value through its sustainability arm with Percentil. This secondhand marketplace operates across four key European markets: Spain, Italy, Germany, and France. This platform is positioned to help brands navigate the structural shift in the fashion industry driven by EU regulation. For instance, Percentil contributed $180,000 in revenue in the second quarter of 2025, following its acquisition in May 2025, and its scaling is expected to drive sequential growth into the fourth quarter of 2025.

Logistics and inventory management also see a direct value improvement through the Orgad segment. The shift to a Fulfilled by Amazon (FBA) operating model for Orgad has specifically contributed to improved logistics, inventory management, and margin performance for that business unit. While Orgad's revenue in the first half of 2025 was down 30% year-over-year, the FBA optimization is a clear operational value driver.

Here's a quick look at the quantified technology value:

The overall value proposition is a multi-pronged attack on retail inefficiency, combining fit accuracy with circular economy enablement. You're buying into a system that promises better margins through fewer returns and higher sales conversion.

The key components driving this value are:

• Delivered over 42 million personalized size recommendations.
• Naiz Fit year-to-date SaaS revenue growth of over 25%.
• Percentil operating in Spain, Italy, Germany, and France.
• Q3 2025 Gross Profit of $1.0 million, up 27% year-over-year.
• Orgad utilizing the FBA model for efficiency.

Finance: draft 13-week cash view by Friday.

My Size, Inc. (MYSZ) - Canvas Business Model: Customer Relationships

You're looking at how My Size, Inc. (MYSZ) manages its relationships across its diverse customer base, from enterprise retailers to the end-user of the MySizeID app. The approach is clearly segmented, reflecting the different value propositions of Naiz Fit, MySizeID, and Percentil.

For the B2B SaaS side, specifically Naiz Fit, the relationship is built on deployment and measurable results. Naiz Fit showed over 25% year-to-date SaaS revenue growth as of Q3 2025, driven by new client deployments and renewals. This is supported by a foundation of over 100 fashion brands that adopted the AI-driven sizing platform in 2024.

Here's a quick look at the concrete impact delivered to these B2B partners, which underpins the ongoing relationship:

Dedicated B2B sales and technical support is crucial for these deployments. This high-touch engagement extends to the C-level. For instance, My Size, Inc. engaged directly with C-level executives from brands like AllSaints, River Island, Primark, GANNI, and Harrods during an exclusive roundtable dinner at the Drapers Social Summit 2025 in the UK market.

For the end-consumer using the automated, self-service tools, the relationship is purely transactional and functional, primarily through the MySizeID app, which is now part of a unified sizing intelligence engine integrating ShoeSize.Me and Naiz Fit. The scale of this self-service interaction is significant:

• Delivered over 42 million personalized size recommendations.
• Supported 1.5 million virtual try-ons.

Finally, the direct-to-consumer sales and service aspect relates to the Percentil marketplace. This platform operates across four European markets: Spain, Italy, Germany, and France. The recent acquisition of Percentil contributed $180,000 in revenue in Q2 2025 since its May acquisition.

Finance: draft 13-week cash view by Friday.

My Size, Inc. (MYSZ) - Canvas Business Model: Channels

You're looking at how My Size, Inc. (MYSZ) gets its solutions and products into the hands of retailers and consumers as of late 2025. It's a multi-pronged approach, blending direct B2B software sales with e-commerce operations. Honestly, the data shows a clear push toward recurring SaaS revenue alongside scaling their circular fashion platform.

The core B2B channel for the sizing intelligence engine, which includes Naiz Fit and MySizeID for apparel and footwear clients, is the direct SaaS sales team. This team is focused on deploying and renewing licenses for their AI-driven sizing modules globally. The momentum here is tangible; Naiz Fit continued its global expansion, showing over 25% year-to-date SaaS revenue growth as of Q3 2025. This growth is fueled by new client deployments and renewals across various regions.

The channel strategy is clearly segmented across the different technology platforms, which you can see laid out in the performance metrics below. The integration of ShoeSize.Me, now operating under the Naiz Fit umbrella, is a key channel development, aiming to unlock cross-selling synergies across the combined customer base in Europe, the Middle East, and beyond.

Here's a quick look at how the key components are performing through their respective channels as of the latest reported data:

For the Orgad e-commerce platform, the channel relies heavily on established marketplaces. Specifically, Orgad's operational efficiency is tied to its Fulfilled by Amazon (FBA) operating model, which has helped improve logistics and inventory management. While specific Amazon revenue percentages aren't broken out for Q3 2025, Orgad continues its contribution to the top-line results through AI-driven merchandising on Amazon and other digital venues.

The consumer-facing channel, primarily the MySizeID mobile application, is part of the broader technology stack that serves retailers. The search results don't detail specific mobile application store download or transaction numbers for MySizeID itself, but the platform is part of the unified sizing intelligence engine being advanced. The focus seems to be on B2B integration rather than direct consumer sales via the app store as a primary revenue driver in the latest reports.

The Percentil website and platform represent a distinct channel for circular fashion transactions. This platform is scaling across four European markets:

• - Spain
• - Italy
• - Germany
• - France

Percentil is actively adding new wholesale partners while expanding its direct-to-consumer sales within these regions. For context, the platform generated $180,000 in revenue in the second quarter of 2025, covering the period since its acquisition in May.

Overall, the company reported total revenue of $2.6 million for the third quarter of 2025. You need to watch the SaaS expansion from Naiz Fit and the scaling of Percentil in Europe as the expected drivers for ongoing sequential growth into Q4 2025. Finance: draft Q4 2025 channel revenue projections by next Tuesday.

My Size, Inc. (MYSZ) - Canvas Business Model: Customer Segments

You're looking at the customer base for My Size, Inc. (MYSZ) as of late 2025. The company serves multiple distinct groups through its integrated technology ecosystem, which includes Naiz Fit, ShoeSize.Me, MySizeID, and the Percentil marketplace.

The overall business, which supports these segments, reported revenue of $2.6 million for the third quarter ended September 30, 2025, with a gross profit of $1.0 million in that same quarter. Cash and equivalents stood at $4.5 million as of September 30, 2025.

The primary business-to-business customer segments are served by the SaaS platforms:

• Global fashion and apparel e-commerce retailers seeking to reduce returns
• Footwear brands and retailers needing AI-powered sizing solutions

Here's a look at the scale of the technology platforms targeting these business clients:

The direct-to-consumer segment relies on the MySizeID technology, which is integrated into retailer platforms:

• Consumers using the MySizeID app for accurate body measurements

While the most granular user counts are from prior reporting, the technology's impact on the consumer experience is quantified by these figures, which inform the value proposition to retailers:

• Personalized size recommendations delivered across 18+ countries
• Total personalized size recommendations delivered: over 42 million
• Virtual try-ons supported: 1.5 million
• Reported reduction in return rates for partners: 14%

A distinct customer segment is captured by the Percentil business unit, which focuses on the circular economy within specific European markets:

• European consumers and brands participating in the circular fashion economy

Percentil's operational footprint and financial contribution define this segment:

Percentil operates its secondhand marketplace across Spain, Italy, Germany, and France. My Size expects this unit to generate $1.5 million in revenue in the second half of 2025. The acquisition of key assets for this unit had a total transaction value of approximately €610,000 (about $679,000), which included a cash payment of €40,000 (about $44,500).

My Size, Inc. (MYSZ) - Canvas Business Model: Cost Structure

You're looking at the expense side of the My Size, Inc. (MYSZ) equation as of late 2025. Honestly, the cost structure reflects a company balancing investment in its AI platforms with scaling its new circular fashion business, Percentil. We have solid figures from the third quarter ending September 30, 2025, which gives us a clear, albeit partial, view.

The primary cost drivers are clearly technology development and the operational overhead of running both the SaaS and the resale marketplace. For instance, the focus on unifying the fit-tech stack-Naiz Fit, ShoeSize.Me, and MySizeID-is a direct driver of R&D spending, even if the exact quarterly R&D spend isn't broken out separately from the TTM (Trailing Twelve Months) figures.

Here's the quick math on the major expense categories based on the latest available TTM data ending September 30, 2025, alongside the key Q3 2025 performance metrics:

Research and development (R&D) for AI and algorithm refinement

The investment here is foundational for the entire technology segment. While the TTM R&D spend was $0.43 million, management commentary points to active integration efforts, specifically advancing the unification of ShoeSize.Me with Naiz Fit and MySizeID to create a single sizing intelligence engine. This integration work is a key cost center, even if it doesn't always map perfectly to the R&D line item in a given quarter.

Sales and marketing expenses for global SaaS expansion

Direct sales and marketing costs are bundled within the SG&A figure, but the results show the payoff: Naiz Fit continued its global expansion, posting over 25% year-to-date SaaS revenue growth. This growth validates the spending on client deployments and renewals across various regions. You should watch the SG&A line item closely for any spikes that correlate with major new market entries.

Costs of goods sold (COGS) for the Orgad e-commerce platform

For the third quarter of 2025, we can back into the COGS. With revenue at $2.6 million and gross profit at $1.0 million, the Cost of Revenue, which includes Orgad's direct costs, was $1.6 million. Orgad's operational efficiency improved due to its transition to the Fulfilled by Amazon (FBA) model, which directly impacts this COGS line by streamlining logistics and inventory management.

Operational costs for Percentil's secondhand marketplace logistics

Specific logistics costs for Percentil aren't itemized, but the overall trend is positive cost management. The transition of Orgad to FBA is noted as lowering logistics costs generally. Percentil's scaling across Spain, Italy, Germany, and France is expected to drive sequential growth, suggesting that their operational structure is becoming more efficient as volume increases, which helps the overall gross margin, which was 27% year-over-year in Q3 2025.

General and administrative (G&A) costs, including M&A integration

The TTM G&A component of SG&A was $6.3 million. You need to note that the Q3 2025 operating loss of $3.0 million was worse than Q2's ~$0.6 million loss because the company invested in integration and AI. While there were no reported Merger & Restructuring Charges for the TTM ending September 2025, the management commentary confirms that integration costs were a factor in the sequential operating loss widening, meaning G&A absorbed significant, non-recurring integration expenses during the quarter.

• Q3 2025 Gross Profit stood at $1.0 million.
• Cash and equivalents were $4.5 million as of September 30, 2025.
• The Net Loss for Q3 2025 narrowed to $2.8 million year-over-year.
• Percentil contributed $180,000 in revenue since its May 2025 acquisition through Q2 2025.

Finance: draft 13-week cash view by Friday.

My Size, Inc. (MYSZ) - Canvas Business Model: Revenue Streams

You're looking at how My Size, Inc. (MYSZ) is actually bringing in the money as we head into the end of 2025. It's a mix of recurring tech fees and direct sales, which is a classic strategy to balance stability with high-growth potential.

The core of the recurring revenue comes from the Software-as-a-Service (SaaS) side, primarily through the Naiz Fit platform, which also incorporates MySizeID functionality for their B2B retailer clients. This segment is showing real traction; Naiz Fit posted over 25% year-to-date SaaS revenue growth as of the Q3 report, driven by new deployments and renewals across various regions. That recurring revenue stream is key, often carrying gross margins as high as 80% based on the volume of fit recommendations made for online shoppers.

The other major components involve direct sales and transaction-based income, which you need to watch closely for quarterly volatility. You've got the Orgad platform, which is My Size, Inc.'s e-commerce business. They've been optimizing Orgad by shifting to a Fulfilled by Amazon (FBA) model, which helps with logistics and margin performance. To give you some context on the scale, Orgad generated about $2.5 million in revenue back in 2021.

Then there is the newer, but strategically important, revenue from the Percentil circular fashion marketplace, which operates across Spain, Italy, Germany, and France. This stream includes transaction fees and direct sales as they scale up wholesale partners and direct-to-consumer sales in Europe. For instance, in the second quarter of 2025, Percentil contributed $180,000 in revenue since its May acquisition.

Here's a quick look at the top-line performance and the goal for the year:

The company is definitely focused on making these different streams work together as one ecosystem. The CEO noted that the Q3 results, which showed sequential revenue growth of 26% quarter-over-quarter, were supported by the scaling of Percentil and the SaaS momentum from Naiz Fit. It's all about driving that recurring SaaS base while leveraging the e-commerce and resale platforms for broader market capture.

You should keep an eye on the following elements driving these revenue streams:

• - Software-as-a-Service (SaaS) subscription fees from Naiz Fit and MySizeID clients (over 25% YTD growth in 2025)
• - E-commerce sales revenue from the Orgad platform, currently optimizing its logistics via FBA
• - Transaction fees and sales from the Percentil circular fashion marketplace across Spain, Italy, Germany, and France
• - Q3 2025 total revenue was $2.6 million
• - Projected 2025 annual revenue target is $15 million

If onboarding for new SaaS clients slows down, or if market conditions continue to pressure Orgad's direct sales, you'll see that reflected in the quarterly sequential numbers. Finance: draft 13-week cash view by Friday.