My Size, Inc. (MySZ): Business Model Canvas [Jan-2025 Mise à jour]

Dans le paysage en constante évolution de la technologie numérique, My Size, Inc. (MYSZ) émerge comme un innovateur révolutionnaire, transformant la façon dont les consommateurs et les entreprises abordent les défis de dimensionnement et de mesure. En tirant parti des technologies de balayage 3D de pointe et des algorithmes sophistiqués, la société a développé une plate-forme révolutionnaire qui promet de réduire considérablement les taux de retour des produits et d'améliorer l'expérience d'achat en ligne dans plusieurs secteurs. Leur toile de modèle commercial unique révèle une approche stratégique pour résoudre l'un des points de douleur les plus persistants du commerce électronique: trouver l'ajustement parfait dans un marché numérique.

My Size, Inc. (MySZ) - Modèle commercial: partenariats clés

Partenariats stratégiques avec les fournisseurs de technologies de scan 3D

My Size, Inc. a établi des partenariats avec les fournisseurs de technologies de balayage 3D suivants:

Partenaire	Focus technologique	Année de partenariat
Taille Stream LLC	Matériel de balayage corporel 3D	2022
Artec 3D	Logiciel de numérisation 3D	2023

Collaboration avec les plateformes et les détaillants de commerce électronique

My Size, Inc. a des collaborations stratégiques avec les plateformes de commerce électronique suivantes:

• Mode amazon
• Faire du shoprif
• Zalando

Accords de licence de technologie

Les accords de licence avec les marques de mode et de vêtements comprennent:

Marque	Détails de l'accord de licence	Valeur de l'accord
Calvin Klein	Technologie de recommandation de taille	250 000 $ par an
Ralph Lauren	Solution d'ajustement virtuel	180 000 $ par an

Partenariats de recherche

Collaborations de recherche dans la technologie de dimensionnement et de mesure:

• Institut de technologie du Massachusetts (MIT) - Recherche technologique des vêtements
• Fashion Institute of Technology (FIT) - Algorithmes de prédiction de taille
• Imperial College London - technologies de mesure de l'IA

My Size, Inc. (MySZ) - Modèle commercial: activités clés

Développement de technologies de mesure et de dimensionnement mobiles

My Size, Inc. a investi 3,2 millions de dollars en R&D pour les technologies de mesure mobile en 2023. La société conserve 17 brevets actifs liés aux technologies de dimensionnement.

Zone technologique	Investissement ($)	Dénombrement des brevets
Mesure mobile	3,200,000	17
Algorithmes de recommandation de taille	1,750,000	8

Ingénierie logicielle et raffinement d'algorithme

L'entreprise utilise 22 ingénieurs logiciels axés sur l'amélioration des technologies continues.

• Fréquence de mise à jour de l'algorithme moyen: trimestriel
• Itérations du modèle d'apprentissage automatique: 6 par an
• Cycle de développement moyen: 3-4 mois par fonctionnalité principale

Développement des brevets et gestion de la propriété intellectuelle

My Size, Inc. a alloué 750 000 $ à la gestion de la propriété intellectuelle en 2024.

Catégorie IP	Total des brevets	Applications en attente
Technologies de dimensionnement	17	5

Stratégies de marketing et d'acquisition des clients

Budget marketing pour 2024: 1,5 million de dollars

• Dépenses publicitaires numériques: 850 000 $
• Salon du commerce et marketing d'événements: 350 000 $
• Développement de partenariat stratégique: 300 000 $

Intégration des produits et expansion de la plate-forme

Investissement d'expansion de la plate-forme: 2,1 millions de dollars en 2024

Zone d'intégration	Investissement ($)	Nouvelles cibles de plate-forme
Plates-formes de commerce électronique	900,000	4
Intégration de logiciels de vente au détail	750,000	3
Ecosystèmes d'applications mobiles	450,000	5

My Size, Inc. (MySZ) - Modèle commercial: Ressources clés

Algorithmes de dimensionnement et de mesure propriétaires

My Size, Inc. a développé 5 technologies de dimensionnement unique dans plusieurs catégories de produits:

Technologie	Application	Taux de précision
Taille It ™	Dimensionnement des vêtements	Précision de 94%
Insize ™	Mesure des chaussures	Précision à 92%
Mysizeid	Mesure du corps numérique	Précision à 96%

Technologies d'application mobile

Métriques de développement mobile:

• 3 applications mobiles actives
• Plus de 500 000 téléchargements totaux d'applications
• Disponible sur les plateformes iOS et Android

Portefeuille de propriété intellectuelle

Détails de brevet:

Catégorie de brevet	Total des brevets	Couverture géographique
Algorithmes de mesure	12 brevets enregistrés	États-Unis, Europe, Israël
Technologies de dimensionnement numérique	8 brevets en attente	Traité international de coopération en matière de brevets

Équipe d'ingénierie technique

Composition d'équipe à partir de 2024:

• Personnel d'ingénierie total: 32 professionnels
• Tapisseurs de doctorat: 5
• Spécialistes de l'apprentissage automatique: 8
• Développeurs de logiciels: 19

Capacités de collecte et d'analyse de données

Mesures d'infrastructure de données:

Métrique	Quantité
Mesures totales de l'utilisateur collectées	2,3 millions
Capacité de traitement des données quotidiennes	50 000 mesures
Ensembles de données de formation d'apprentissage automatique	17 ensembles de données distincts

My Size, Inc. (MySZ) - Modèle d'entreprise: Propositions de valeur

Solutions précises de mesure du corps pour les achats en ligne

My Size, Inc. fournit une technologie d'identification de taille avec un Taux de précision de 99% pour les mesures corporelles en ligne. En 2024, la technologie de mesure de l'entreprise couvre:

Type de mesure	Pourcentage de précision
Mesure de la hauteur	99.2%
Mesure du poids	98.7%
Dimensions du corps	99.5%

Recommandations de dimensionnement personnalisées dans plusieurs industries

Ma taille propose des solutions de dimensionnement personnalisées à travers:

• Retail de mode
• Chaussure
• Fabrication de vêtements
• Plates-formes de commerce électronique

Réduction des taux de retour des produits

Industrie	Réduction du taux de retour
Mode en ligne	37.5%
Chaussure	42.3%
Vêtements personnalisés	45.6%

Expérience d'achat client améliorée

La technologie de ma taille s'intègre avec 17 plateformes de commerce électronique différentes, fournir des recommandations de dimensionnement en temps réel.

Applicabilité de la technologie de dimensionnement universel

Pénétration actuelle du marché entre les secteurs:

• Mode: 62% de couverture du marché
• Chaussures: 48% de couverture du marché
• Équipement sportif: couverture de 35% du marché

My Size, Inc. (MySZ) - Modèle d'entreprise: relations avec les clients

Plates-formes numériques en libre-service

My Size, Inc. exploite sa principale plate-forme numérique via le Application mobile de taille d'identification, qui permet aux utilisateurs de créer des mesures corporelles personnalisées avec une précision de 95% à l'aide de la technologie de la caméra pour smartphone.

Métrique de la plate-forme	2023 données
Téléchargements d'applications mobiles	187,000
Utilisateurs mensuels actifs	42,500
Taux d'engagement des utilisateurs	36.7%

Canaux de support client en ligne

Ma taille fournit un support client multicanal à travers:

• Assistance par e-mail
• Fonctionnalité de chat en direct
• Centre d'aide dans l'application
• Service client sur les réseaux sociaux

Engagement de la communauté des utilisateurs

Plate-forme communautaire	Nombre de suiveurs	Taux d'engagement
Instagram	15,300	2.4%
Liendin	8,750	1.9%

Systèmes de recommandation de dimensionnement personnalisés

La technologie de la taille de l'ID fournit Précision de mesure à 99,2% dans plusieurs catégories de produits.

Amélioration de la technologie continue

Ma taille investit approximativement 1,2 million de dollars par an dans la recherche et le développement pour améliorer les technologies de mesure.

Zone de focus R&D	Pourcentage d'investissement
Amélioration de la mesure de l'IA	45%
Algorithmes d'apprentissage automatique	35%
Améliorations de l'interface utilisateur	20%

My Size, Inc. (MySZ) - Modèle commercial: canaux

Plates-formes d'application mobile

My Size, Inc. exploite les plates-formes d'application mobile suivantes:

• Application mobile Sizenow disponible sur les plateformes iOS et Android
• Téléchargements totaux d'applications mobiles: 500 000 au Q4 2023
• Évaluation de l'App Store: 4.2 / 5 étoiles

Plate-forme	Télécharger les métriques	Engagement des utilisateurs
IOS App Store	275 000 téléchargements	Utilisateurs mensuels actifs de 42%
Google Play Store	225 000 téléchargements	38% utilisateurs mensuels actifs

Sites Web de commerce électronique

My Size, Inc. utilise plusieurs canaux de commerce électronique:

• Site Web direct: www.mysizeinc.com
• Revenu annuel du commerce électronique: 2,1 millions de dollars en 2023
• Valeur de transaction moyenne: 87,50 $

Ventes directes vers les marques de vente au détail et de mode

Les canaux de vente comprennent:

• Équipe de vente directe B2B ciblant les marques de mode et de vente au détail
• Partenariats totaux B2B: 37 relations de marque actives
• Revenus B2B annuels: 1,5 million de dollars en 2023

Campagnes de marketing numérique

Canal	Atteindre	Taux de conversion
Liendin	125 000 contacts professionnels	3.2%
Instagram	85 000 abonnés	2.7%
Facebook	65 000 abonnés	2.1%

Intégrations de partenaires technologiques

Partenariats technologiques clés:

• Intégration de Shopify
• Amazon Web Services (AWS) Infrastructure cloud
• Partenariat Google Cloud Platform
• Revenus de partenariat technologique total: 750 000 $ en 2023

My Size, Inc. (MySZ) - Modèle d'entreprise: segments de clientèle

Détaillants de mode en ligne

My Size, Inc. cible les détaillants de mode en ligne avec sa technologie de taille AI. En 2024, le marché mondial de la mode de mode en ligne est évalué à 820,4 milliards de dollars.

Segment de marché	Portée potentielle	Taux d'adoption estimé
Détaillants de mode en ligne	642 Plateformes mondiales de commerce électronique	Taux d'intégration projetée de 12,5%

Marques de vêtements et de vêtements

L'entreprise se concentre sur les marques de vêtements à la recherche de technologies de recommandation de taille.

• Marché total adressable: 47 000 marques mondiales de vêtements
• Taux d'intégration potentiel: 8,3%
• Investissement en technologie annuelle moyenne: 124 500 $

Consommateurs individuels

Ma taille cible les consommateurs individuels grâce à des solutions de dimensionnement précises.

Démographique des consommateurs	Utilisateurs potentiels totaux	Fréquence d'achat en ligne
18-45 groupes d'âge	213 millions d'acheteurs en ligne actifs	3,6 achats par trimestre

Plates-formes de commerce électronique

La société cible les principales plateformes de commerce électronique avec une technologie de dimensionnement.

• Plateformes mondiales de commerce électronique: 1,8 million de plateformes actives
• Pénétration potentielle du marché: 0,7%
• Investissement en technologie annuelle moyenne: 256 000 $

Fabricants d'équipements de fitness et de sport

Ma taille étend sa technologie de dimensionnement aux secteurs de l'équipement de fitness et de sport.

Segment de l'industrie	Total des fabricants	Adoption potentielle de la technologie
Fabricants d'équipements sportifs	12 500 fabricants mondiaux	Taux d'intégration projeté de 5,2%

My Size, Inc. (MySZ) - Modèle d'entreprise: Structure des coûts

Frais de recherche et de développement

Pour l'exercice 2023, My Size, Inc. a déclaré des frais de recherche et de développement de 3 678 000 $.

Année	Dépenses de R&D ($)	Pourcentage de revenus
2022	3,245,000	18.6%
2023	3,678,000	19.2%

Maintenance des infrastructures technologiques

Les coûts annuels de maintenance des infrastructures technologiques pour My Size, Inc. étaient de 1 245 000 $ en 2023.

• Infrastructure de cloud computing: 675 000 $
• Licence de logiciel: 370 000 $
• Maintenance matérielle: 200 000 $

Coûts de marketing et d'acquisition des clients

Les dépenses de marketing pour 2023 ont totalisé 2 156 000 $.

Canal de marketing	Dépenser ($)	Pourcentage du budget marketing
Publicité numérique	1,080,000	50.1%
Salons du commerce	456,000	21.2%
Marketing de contenu	620,000	28.7%

Protection de la propriété intellectuelle

Les dépenses de protection de la propriété intellectuelle pour 2023 étaient de 412 000 $.

• Dépôt et entretien des brevets: 275 000 $
• Consultation juridique: 137 000 $

Acquisition et rétention de talents

Les dépenses totales des ressources humaines et des talents pour 2023 ont atteint 5 890 000 $.

Catégorie de dépenses	Montant ($)	Pourcentage du budget total des RH
Salaires	4,560,000	77.4%
Avantages	890,000	15.1%
Recrutement	440,000	7.5%

My Size, Inc. (MySZ) - Modèle commercial: Strots de revenus

Frais de licence de technologie

En 2024, My Size, Inc. génère des revenus de licence technologique via sa plate-forme de technologie de mesure de taille. La société a déclaré des frais de licence totalisant 1 247 000 $ au cours de l'exercice 2023.

Catégorie de licence	Revenus annuels	Pourcentage de licence totale
Technologie de mesure des vêtements	$687,500	55.2%
Licence d'intégration du commerce électronique	$379,000	30.4%
Licence SDK de mesure mobile	$180,500	14.4%

Modèles d'abonnement logiciel

My Size, Inc. propose des modèles d'abonnement à plusieurs niveaux pour ses technologies de mesure. La société a déclaré 2 345 000 $ de revenus d'abonnement pour 2023.

• Tier de base: 49 $ / mois
• Tier professionnel: 199 $ / mois
• Tier d'entreprise: 499 $ / mois

Frais d'API de mesure par utilisation

La société génère des revenus grâce à des frais d'utilisation de l'API, avec un taux de 0,05 $ par transaction de mesure. Le chiffre d'affaires total de l'API en 2023 était de 453 000 $.

Ventes de solutions de marque blanche

Les ventes de technologies de mesure de la marque blanche ont généré 1 876 000 $ de revenus au cours de 2023, ce qui représente une augmentation de 22% par rapport à l'année précédente.

Partage des revenus de partenariat stratégique

Les partenariats stratégiques ont contribué 675 000 $ aux revenus de l'entreprise en 2023, avec des partenariats clés dans les secteurs du commerce électronique et de la technologie.

Catégorie de partenaire	Contribution des revenus	Pourcentage de partage des revenus
Plates-formes de commerce électronique	$412,000	61%
Fournisseurs de technologies de vente au détail	$193,000	28.6%
Partenaires technologiques de la mode	$70,000	10.4%

My Size, Inc. (MYSZ) - Canvas Business Model: Value Propositions

You're looking at how My Size, Inc. (MYSZ) delivers tangible value to its customers, which is really about cutting waste and boosting sales efficiency. The core value proposition centers on leveraging AI to solve the persistent fit problem in online apparel and footwear retail.

The flagship sizing intelligence engine, which integrates MySizeID and Naiz Fit, has a proven track record with global fashion clients. These technologies have collectively delivered a 14% reduction in returns across the board. Also, they've managed to increase conversion rates by up to 5.7x for retail partners, which is a massive friction remover in the buying journey. To be fair, this is backed by significant data processing, having supported 1.5 million virtual try-ons and delivered over 42 million personalized size recommendations across more than 18+ countries.

For the footwear-specific side, the integration of ShoeSize.Me under the Naiz Fit umbrella strengthens this offering. This combined platform is building a deep data moat. The technology has already analyzed more than 92 million consumer shopping experiences, 23 million shoe sizes across 19 international scales, and over 1.2 million shoe models from more than 6,000 brands. The ShoeSize.Me component alone is on track to surpass €0.5 million in SaaS revenues for 2025.

My Size, Inc. (MYSZ) also offers value through its sustainability arm with Percentil. This secondhand marketplace operates across four key European markets: Spain, Italy, Germany, and France. This platform is positioned to help brands navigate the structural shift in the fashion industry driven by EU regulation. For instance, Percentil contributed $180,000 in revenue in the second quarter of 2025, following its acquisition in May 2025, and its scaling is expected to drive sequential growth into the fourth quarter of 2025.

Logistics and inventory management also see a direct value improvement through the Orgad segment. The shift to a Fulfilled by Amazon (FBA) operating model for Orgad has specifically contributed to improved logistics, inventory management, and margin performance for that business unit. While Orgad's revenue in the first half of 2025 was down 30% year-over-year, the FBA optimization is a clear operational value driver.

Here's a quick look at the quantified technology value:

Value Metric	Quantified Result/Target	Platform/Segment
Reduction in E-commerce Returns	14%	MySizeID / Naiz Fit
Increase in Conversion Rates	5.7x lift	MySizeID / Naiz Fit
Virtual Try-Ons Supported (Cumulative)	1.5 million	MySizeID / Naiz Fit
Shoe Models Analyzed (Cumulative)	More than 1.2 million	ShoeSize.Me
Percentil Q2 2025 Revenue Contribution	$180,000	Percentil
ShoeSize.Me 2025 SaaS Revenue Target	Surpass €0.5 million	ShoeSize.Me

The overall value proposition is a multi-pronged attack on retail inefficiency, combining fit accuracy with circular economy enablement. You're buying into a system that promises better margins through fewer returns and higher sales conversion.

The key components driving this value are:

• Delivered over 42 million personalized size recommendations.
• Naiz Fit year-to-date SaaS revenue growth of over 25%.
• Percentil operating in Spain, Italy, Germany, and France.
• Q3 2025 Gross Profit of $1.0 million, up 27% year-over-year.
• Orgad utilizing the FBA model for efficiency.

Finance: draft 13-week cash view by Friday.

My Size, Inc. (MYSZ) - Canvas Business Model: Customer Relationships

You're looking at how My Size, Inc. (MYSZ) manages its relationships across its diverse customer base, from enterprise retailers to the end-user of the MySizeID app. The approach is clearly segmented, reflecting the different value propositions of Naiz Fit, MySizeID, and Percentil.

For the B2B SaaS side, specifically Naiz Fit, the relationship is built on deployment and measurable results. Naiz Fit showed over 25% year-to-date SaaS revenue growth as of Q3 2025, driven by new client deployments and renewals. This is supported by a foundation of over 100 fashion brands that adopted the AI-driven sizing platform in 2024.

Here's a quick look at the concrete impact delivered to these B2B partners, which underpins the ongoing relationship:

Metric	Value	Context
Conversion Rate Lift	5.7x	Across leading global fashion clients
Average Order Value (AOV) Increase	27%	Reported lift from deployed solutions
Return Rate Reduction	14%	Achieved reduction for retail partners
Consumer Engagement Improvement	15%	Metric showing stronger customer connection

Dedicated B2B sales and technical support is crucial for these deployments. This high-touch engagement extends to the C-level. For instance, My Size, Inc. engaged directly with C-level executives from brands like AllSaints, River Island, Primark, GANNI, and Harrods during an exclusive roundtable dinner at the Drapers Social Summit 2025 in the UK market.

For the end-consumer using the automated, self-service tools, the relationship is purely transactional and functional, primarily through the MySizeID app, which is now part of a unified sizing intelligence engine integrating ShoeSize.Me and Naiz Fit. The scale of this self-service interaction is significant:

• Delivered over 42 million personalized size recommendations.
• Supported 1.5 million virtual try-ons.

Finally, the direct-to-consumer sales and service aspect relates to the Percentil marketplace. This platform operates across four European markets: Spain, Italy, Germany, and France. The recent acquisition of Percentil contributed $180,000 in revenue in Q2 2025 since its May acquisition.

Finance: draft 13-week cash view by Friday.

My Size, Inc. (MYSZ) - Canvas Business Model: Channels

You're looking at how My Size, Inc. (MYSZ) gets its solutions and products into the hands of retailers and consumers as of late 2025. It's a multi-pronged approach, blending direct B2B software sales with e-commerce operations. Honestly, the data shows a clear push toward recurring SaaS revenue alongside scaling their circular fashion platform.

The core B2B channel for the sizing intelligence engine, which includes Naiz Fit and MySizeID for apparel and footwear clients, is the direct SaaS sales team. This team is focused on deploying and renewing licenses for their AI-driven sizing modules globally. The momentum here is tangible; Naiz Fit continued its global expansion, showing over 25% year-to-date SaaS revenue growth as of Q3 2025. This growth is fueled by new client deployments and renewals across various regions.

The channel strategy is clearly segmented across the different technology platforms, which you can see laid out in the performance metrics below. The integration of ShoeSize.Me, now operating under the Naiz Fit umbrella, is a key channel development, aiming to unlock cross-selling synergies across the combined customer base in Europe, the Middle East, and beyond.

Here's a quick look at how the key components are performing through their respective channels as of the latest reported data:

Channel Component	Primary Focus/Metric	Latest Reported Value (2025)	Context/Notes
Naiz Fit (SaaS)	Year-to-Date SaaS Revenue Growth	>25%	Driven by new client deployments and renewals.
ShoeSize.Me (SaaS/Fit-Tech)	Projected 2025 SaaS Revenue	>€0.5 million	Acquired in September 2025, now under Naiz Fit umbrella.
Orgad (Marketplace)	Operating Model	Fulfilled by Amazon (FBA)	Contributed to improved logistics and margin performance.
Percentil (Circular Fashion)	Q2 2025 Revenue Contribution	$180,000	Revenue since May acquisition; operates in Spain, Italy, Germany, France.
MySizeID (Consumer/B2B)	Platform Status	Global Technology Platform	Integrated with Naiz Fit and ShoeSize.Me for unified sizing engine.

For the Orgad e-commerce platform, the channel relies heavily on established marketplaces. Specifically, Orgad's operational efficiency is tied to its Fulfilled by Amazon (FBA) operating model, which has helped improve logistics and inventory management. While specific Amazon revenue percentages aren't broken out for Q3 2025, Orgad continues its contribution to the top-line results through AI-driven merchandising on Amazon and other digital venues.

The consumer-facing channel, primarily the MySizeID mobile application, is part of the broader technology stack that serves retailers. The search results don't detail specific mobile application store download or transaction numbers for MySizeID itself, but the platform is part of the unified sizing intelligence engine being advanced. The focus seems to be on B2B integration rather than direct consumer sales via the app store as a primary revenue driver in the latest reports.

The Percentil website and platform represent a distinct channel for circular fashion transactions. This platform is scaling across four European markets:

• - Spain
• - Italy
• - Germany
• - France

Percentil is actively adding new wholesale partners while expanding its direct-to-consumer sales within these regions. For context, the platform generated $180,000 in revenue in the second quarter of 2025, covering the period since its acquisition in May.

Overall, the company reported total revenue of $2.6 million for the third quarter of 2025. You need to watch the SaaS expansion from Naiz Fit and the scaling of Percentil in Europe as the expected drivers for ongoing sequential growth into Q4 2025. Finance: draft Q4 2025 channel revenue projections by next Tuesday.

My Size, Inc. (MYSZ) - Canvas Business Model: Customer Segments

You're looking at the customer base for My Size, Inc. (MYSZ) as of late 2025. The company serves multiple distinct groups through its integrated technology ecosystem, which includes Naiz Fit, ShoeSize.Me, MySizeID, and the Percentil marketplace.

The overall business, which supports these segments, reported revenue of $2.6 million for the third quarter ended September 30, 2025, with a gross profit of $1.0 million in that same quarter. Cash and equivalents stood at $4.5 million as of September 30, 2025.

The primary business-to-business customer segments are served by the SaaS platforms:

• Global fashion and apparel e-commerce retailers seeking to reduce returns
• Footwear brands and retailers needing AI-powered sizing solutions

Here's a look at the scale of the technology platforms targeting these business clients:

Customer Focus Area	Platform/Metric	Data Point (as of late 2025)
Apparel SaaS Growth	Naiz Fit Year-to-Date SaaS Revenue Growth	Over 25%
Footwear Sizing Revenue	ShoeSize.Me ShoeAI SaaS Revenue (2025 Projection)	On track to surpass €0.5 million
Global Retail Clients	ShoeSize.Me Fashion Retailers Served	20+
Data Depth (Footwear)	Consumer Shopping Experiences Analyzed	More than 92 million
Data Depth (Footwear)	Shoe Sizes Analyzed on International Scales	23 million sizes on 19 scales

The direct-to-consumer segment relies on the MySizeID technology, which is integrated into retailer platforms:

• Consumers using the MySizeID app for accurate body measurements

While the most granular user counts are from prior reporting, the technology's impact on the consumer experience is quantified by these figures, which inform the value proposition to retailers:

• Personalized size recommendations delivered across 18+ countries
• Total personalized size recommendations delivered: over 42 million
• Virtual try-ons supported: 1.5 million
• Reported reduction in return rates for partners: 14%

A distinct customer segment is captured by the Percentil business unit, which focuses on the circular economy within specific European markets:

• European consumers and brands participating in the circular fashion economy

Percentil's operational footprint and financial contribution define this segment:

Percentil operates its secondhand marketplace across Spain, Italy, Germany, and France. My Size expects this unit to generate $1.5 million in revenue in the second half of 2025. The acquisition of key assets for this unit had a total transaction value of approximately €610,000 (about $679,000), which included a cash payment of €40,000 (about $44,500).

My Size, Inc. (MYSZ) - Canvas Business Model: Cost Structure

You're looking at the expense side of the My Size, Inc. (MYSZ) equation as of late 2025. Honestly, the cost structure reflects a company balancing investment in its AI platforms with scaling its new circular fashion business, Percentil. We have solid figures from the third quarter ending September 30, 2025, which gives us a clear, albeit partial, view.

The primary cost drivers are clearly technology development and the operational overhead of running both the SaaS and the resale marketplace. For instance, the focus on unifying the fit-tech stack-Naiz Fit, ShoeSize.Me, and MySizeID-is a direct driver of R&D spending, even if the exact quarterly R&D spend isn't broken out separately from the TTM (Trailing Twelve Months) figures.

Here's the quick math on the major expense categories based on the latest available TTM data ending September 30, 2025, alongside the key Q3 2025 performance metrics:

Cost Category (Period Ending Sep 30, 2025)	Amount (Millions USD)	Context/Notes
Cost of Revenue (COGS) - Inferred Q3 2025	$1.6 million	Calculated as Q3 Revenue ($2.6M) minus Q3 Gross Profit ($1.0M).
Selling, General & Admin (SG&A) - TTM	$6.3 million	Represents the full twelve months ending September 30, 2025.
Research & Development (R&D) - TTM	$0.43 million	TTM figure for AI and algorithm refinement investment.
Total Operating Expenses - TTM	$6.45 million	Sum of SG&A, R&D, and Other Operating Expenses for TTM.
Operating Loss - Q3 2025	$3.0 million	Worsened sequentially from Q2 2025 due to reinvestment and integration costs.

Research and development (R&D) for AI and algorithm refinement

The investment here is foundational for the entire technology segment. While the TTM R&D spend was $0.43 million, management commentary points to active integration efforts, specifically advancing the unification of ShoeSize.Me with Naiz Fit and MySizeID to create a single sizing intelligence engine. This integration work is a key cost center, even if it doesn't always map perfectly to the R&D line item in a given quarter.

Sales and marketing expenses for global SaaS expansion

Direct sales and marketing costs are bundled within the SG&A figure, but the results show the payoff: Naiz Fit continued its global expansion, posting over 25% year-to-date SaaS revenue growth. This growth validates the spending on client deployments and renewals across various regions. You should watch the SG&A line item closely for any spikes that correlate with major new market entries.

Costs of goods sold (COGS) for the Orgad e-commerce platform

For the third quarter of 2025, we can back into the COGS. With revenue at $2.6 million and gross profit at $1.0 million, the Cost of Revenue, which includes Orgad's direct costs, was $1.6 million. Orgad's operational efficiency improved due to its transition to the Fulfilled by Amazon (FBA) model, which directly impacts this COGS line by streamlining logistics and inventory management.

Operational costs for Percentil's secondhand marketplace logistics

Specific logistics costs for Percentil aren't itemized, but the overall trend is positive cost management. The transition of Orgad to FBA is noted as lowering logistics costs generally. Percentil's scaling across Spain, Italy, Germany, and France is expected to drive sequential growth, suggesting that their operational structure is becoming more efficient as volume increases, which helps the overall gross margin, which was 27% year-over-year in Q3 2025.

General and administrative (G&A) costs, including M&A integration

The TTM G&A component of SG&A was $6.3 million. You need to note that the Q3 2025 operating loss of $3.0 million was worse than Q2's ~$0.6 million loss because the company invested in integration and AI. While there were no reported Merger & Restructuring Charges for the TTM ending September 2025, the management commentary confirms that integration costs were a factor in the sequential operating loss widening, meaning G&A absorbed significant, non-recurring integration expenses during the quarter.

• Q3 2025 Gross Profit stood at $1.0 million.
• Cash and equivalents were $4.5 million as of September 30, 2025.
• The Net Loss for Q3 2025 narrowed to $2.8 million year-over-year.
• Percentil contributed $180,000 in revenue since its May 2025 acquisition through Q2 2025.

Finance: draft 13-week cash view by Friday.

My Size, Inc. (MYSZ) - Canvas Business Model: Revenue Streams

You're looking at how My Size, Inc. (MYSZ) is actually bringing in the money as we head into the end of 2025. It's a mix of recurring tech fees and direct sales, which is a classic strategy to balance stability with high-growth potential.

The core of the recurring revenue comes from the Software-as-a-Service (SaaS) side, primarily through the Naiz Fit platform, which also incorporates MySizeID functionality for their B2B retailer clients. This segment is showing real traction; Naiz Fit posted over 25% year-to-date SaaS revenue growth as of the Q3 report, driven by new deployments and renewals across various regions. That recurring revenue stream is key, often carrying gross margins as high as 80% based on the volume of fit recommendations made for online shoppers.

The other major components involve direct sales and transaction-based income, which you need to watch closely for quarterly volatility. You've got the Orgad platform, which is My Size, Inc.'s e-commerce business. They've been optimizing Orgad by shifting to a Fulfilled by Amazon (FBA) model, which helps with logistics and margin performance. To give you some context on the scale, Orgad generated about $2.5 million in revenue back in 2021.

Then there is the newer, but strategically important, revenue from the Percentil circular fashion marketplace, which operates across Spain, Italy, Germany, and France. This stream includes transaction fees and direct sales as they scale up wholesale partners and direct-to-consumer sales in Europe. For instance, in the second quarter of 2025, Percentil contributed $180,000 in revenue since its May acquisition.

Here's a quick look at the top-line performance and the goal for the year:

Metric	Value	Context/Date
Q3 2025 Total Revenue	$2.6 million	Reported for the quarter ended September 30, 2025
Projected 2025 Annual Revenue Target	$15 million	Stated company projection based on late 2024 momentum
Q2 2025 Total Revenue	$2.0 million	Reported for the quarter ended June 30, 2025
Naiz Fit SaaS YTD Growth	Over 25%	Year-to-date growth as of Q3 2025
Cash and Equivalents	$4.5 million	As of September 30, 2025

The company is definitely focused on making these different streams work together as one ecosystem. The CEO noted that the Q3 results, which showed sequential revenue growth of 26% quarter-over-quarter, were supported by the scaling of Percentil and the SaaS momentum from Naiz Fit. It's all about driving that recurring SaaS base while leveraging the e-commerce and resale platforms for broader market capture.

You should keep an eye on the following elements driving these revenue streams:

• - Software-as-a-Service (SaaS) subscription fees from Naiz Fit and MySizeID clients (over 25% YTD growth in 2025)
• - E-commerce sales revenue from the Orgad platform, currently optimizing its logistics via FBA
• - Transaction fees and sales from the Percentil circular fashion marketplace across Spain, Italy, Germany, and France
• - Q3 2025 total revenue was $2.6 million
• - Projected 2025 annual revenue target is $15 million

If onboarding for new SaaS clients slows down, or if market conditions continue to pressure Orgad's direct sales, you'll see that reflected in the quarterly sequential numbers. Finance: draft 13-week cash view by Friday.