My Size, Inc. (MYSZ): Business Model Canvas

In der sich ständig weiterentwickelnden Landschaft der digitalen Technologie erweist sich My Size, Inc. (MYSZ) als bahnbrechender Innovator, der die Art und Weise verändert, wie Verbraucher und Unternehmen an Herausforderungen in den Bereichen Größenbestimmung und Messung herangehen. Durch den Einsatz modernster 3D-Scantechnologien und ausgefeilter Algorithmen hat das Unternehmen eine revolutionäre Plattform entwickelt, die eine drastische Reduzierung der Produktretourenquoten und eine Verbesserung des Online-Einkaufserlebnisses in mehreren Branchen verspricht. Ihr einzigartiger Geschäftsmodell-Canvas offenbart einen strategischen Ansatz zur Lösung eines der hartnäckigsten Probleme des E-Commerce: die Suche nach der perfekten Lösung in einem digitalen Markt.

My Size, Inc. (MYSZ) – Geschäftsmodell: Wichtige Partnerschaften

Strategische Partnerschaften mit Anbietern von 3D-Scantechnologie

My Size, Inc. hat Partnerschaften mit den folgenden Anbietern von 3D-Scantechnologie aufgebaut:

Partner	Technologiefokus	Partnerschaftsjahr
Size Stream LLC	3D-Körperscan-Hardware	2022
Artec 3D	3D-Scansoftware	2023

Zusammenarbeit mit E-Commerce-Plattformen und Einzelhändlern

My Size, Inc. unterhält strategische Kooperationen mit den folgenden E-Commerce-Plattformen:

• Amazon Fashion
• Shopify
• Zalando

Technologielizenzvereinbarungen

Zu den Lizenzvereinbarungen mit Mode- und Bekleidungsmarken gehören:

Marke	Einzelheiten zur Lizenzvereinbarung	Vereinbarungswert
Calvin Klein	Größenempfehlungstechnologie	250.000 US-Dollar pro Jahr
Ralph Lauren	Virtuelle Anpassungslösung	180.000 US-Dollar pro Jahr

Forschungspartnerschaften

Forschungskooperationen in der Dimensionierungs- und Messtechnik:

• Massachusetts Institute of Technology (MIT) – Bekleidungstechnologieforschung
• Fashion Institute of Technology (FIT) – Algorithmen zur Größenvorhersage
• Imperial College London – KI-Messtechnologien

My Size, Inc. (MYSZ) – Geschäftsmodell: Hauptaktivitäten

Entwicklung mobiler Mess- und Dimensionierungstechnologien

My Size, Inc. hat im Jahr 2023 3,2 Millionen US-Dollar in Forschung und Entwicklung für mobile Messtechnologien investiert. Das Unternehmen unterhält 17 aktive Patente im Zusammenhang mit Größentechnologien.

Technologiebereich	Investition ($)	Patentzählung
Mobile Messung	3,200,000	17
Algorithmen zur Größenempfehlung	1,750,000	8

Softwareentwicklung und Algorithmenverfeinerung

Das Unternehmen beschäftigt 22 Softwareentwickler, die sich auf die kontinuierliche Verbesserung der Technologie konzentrieren.

• Durchschnittliche Aktualisierungshäufigkeit des Algorithmus: Vierteljährlich
• Modelliterationen für maschinelles Lernen: 6 pro Jahr
• Durchschnittlicher Entwicklungszyklus: 3–4 Monate pro Hauptfeature

Patententwicklung und geistiges Eigentumsmanagement

My Size, Inc. hat im Jahr 2024 750.000 US-Dollar für die Verwaltung von geistigem Eigentum bereitgestellt.

IP-Kategorie	Gesamtzahl der Patente	Ausstehende Bewerbungen
Dimensionierungstechnologien	17	5

Marketing- und Kundengewinnungsstrategien

Marketingbudget für 2024: 1,5 Millionen US-Dollar

• Ausgaben für digitale Werbung: 850.000 US-Dollar
• Messe- und Eventmarketing: 350.000 US-Dollar
• Strategische Partnerschaftsentwicklung: 300.000 US-Dollar

Produktintegration und Plattformerweiterung

Investition in die Plattformerweiterung: 2,1 Millionen US-Dollar im Jahr 2024

Integrationsbereich	Investition ($)	Neue Plattformziele
E-Commerce-Plattformen	900,000	4
Integration von Einzelhandelssoftware	750,000	3
Mobile App-Ökosysteme	450,000	5

My Size, Inc. (MYSZ) – Geschäftsmodell: Schlüsselressourcen

Proprietäre Größen- und Messalgorithmen

My Size, Inc. hat sich entwickelt 5 einzigartige Größentechnologien über mehrere Produktkategorien hinweg:

Technologie	Bewerbung	Präzisionsrate
SIZE IT™	Größenbestimmung von Bekleidung	94 % Genauigkeit
INSIZE™	Schuhmessung	92 % Genauigkeit
MySizeID	Digitale Körpervermessung	96 % Genauigkeit

Mobile Anwendungstechnologien

Metriken für die mobile Entwicklung:

• 3 aktive mobile Anwendungen
• Insgesamt über 500.000 App-Downloads
• Verfügbar auf iOS- und Android-Plattformen

Portfolio für geistiges Eigentum

Patentdetails:

Patentkategorie	Gesamtzahl der Patente	Geografische Abdeckung
Messalgorithmen	12 angemeldete Patente	Vereinigte Staaten, Europa, Israel
Digitale Größentechnologien	8 angemeldete Patente	Vertrag über internationale Patentzusammenarbeit

Technisches Ingenieurteam

Teamzusammensetzung ab 2024:

• Gesamtes technisches Personal: 32 Fachkräfte
• Doktoranden: 5
• Spezialisten für maschinelles Lernen: 8
• Softwareentwickler: 19

Datenerfassungs- und Analysefunktionen

Kennzahlen zur Dateninfrastruktur:

Metrisch	Menge
Gesamtzahl der gesammelten Benutzermessungen	2,3 Millionen
Tägliche Datenverarbeitungskapazität	50.000 Messungen
Trainingsdatensätze für maschinelles Lernen	17 verschiedene Datensätze

My Size, Inc. (MYSZ) – Geschäftsmodell: Wertversprechen

Präzise Körpermesslösungen für Online-Shopping

My Size, Inc. bietet die SIZE ID-Technologie an 99 % Genauigkeitsrate für Online-Körpermessungen. Ab 2024 umfasst die Messtechnik des Unternehmens:

Messtyp	Genauigkeitsprozentsatz
Höhenmessung	99.2%
Gewichtsmessung	98.7%
Körpermaße	99.5%

Personalisierte Größenempfehlungen für mehrere Branchen

My Size bietet personalisierte Größenlösungen für:

• Modeeinzelhandel
• Schuhe
• Bekleidungsherstellung
• E-Commerce-Plattformen

Reduzierung der Produktretourenquoten

Industrie	Reduzierung der Rücklaufquote
Online-Mode	37.5%
Schuhe	42.3%
Maßgeschneiderte Kleidung	45.6%

Verbessertes Einkaufserlebnis für Kunden

Die Technologie von My Size lässt sich integrieren 17 verschiedene E-Commerce-Plattformenund bietet Echtzeit-Größenempfehlungen.

Universelle Anwendbarkeit der Größentechnologie

Aktuelle Marktdurchdringung branchenübergreifend:

• Mode: 62 % Marktabdeckung
• Schuhe: 48 % Marktabdeckung
• Sportausrüstung: 35 % Marktabdeckung

My Size, Inc. (MYSZ) – Geschäftsmodell: Kundenbeziehungen

Digitale Self-Service-Plattformen

My Size, Inc. betreibt seine primäre digitale Plattform über das SIZE ID-Mobilanwendung, das es Benutzern ermöglicht, mithilfe der Smartphone-Kameratechnologie personalisierte Körpermaße mit einer Genauigkeit von 95 % zu erstellen.

Plattformmetrik	Daten für 2023
Mobile App-Downloads	187,000
Aktive monatliche Benutzer	42,500
Benutzer-Engagement-Rate	36.7%

Online-Kundensupportkanäle

My Size bietet Multi-Channel-Kundensupport durch:

• E-Mail-Support
• Live-Chat-Funktionalität
• In-App-Hilfecenter
• Kundenservice über soziale Medien

Engagement der Benutzergemeinschaft

Community-Plattform	Anzahl der Follower	Engagement-Rate
Instagram	15,300	2.4%
LinkedIn	8,750	1.9%

Personalisierte Größenempfehlungssysteme

Die SIZE ID-Technologie bietet 99,2 % Messgenauigkeit über mehrere Produktkategorien hinweg.

Kontinuierliche technologische Verbesserung

Meine Größe investiert ca 1,2 Millionen US-Dollar pro Jahr in Forschung und Entwicklung zur Weiterentwicklung der Messtechnik.

F&E-Schwerpunktbereich	Investitionsprozentsatz
Verbesserung der KI-Messung	45%
Algorithmen für maschinelles Lernen	35%
Verbesserungen der Benutzeroberfläche	20%

My Size, Inc. (MYSZ) – Geschäftsmodell: Kanäle

Mobile Anwendungsplattformen

My Size, Inc. betreibt die folgenden mobilen Anwendungsplattformen:

• Die mobile SizeNow-App ist auf iOS- und Android-Plattformen verfügbar
• Gesamtzahl der Downloads mobiler Apps: 500.000, Stand 4. Quartal 2023
• App Store-Bewertung: 4,2/5 Sterne

Plattform	Laden Sie Metriken herunter	Benutzerinteraktion
iOS App Store	275.000 Downloads	42 % aktive monatliche Nutzer
Google Play Store	225.000 Downloads	38 % aktive monatliche Nutzer

E-Commerce-Websites

My Size, Inc. nutzt mehrere E-Commerce-Kanäle:

• Direkte Website: www.mysizeinc.com
• Jährlicher E-Commerce-Umsatz: 2,1 Millionen US-Dollar im Jahr 2023
• Durchschnittlicher Transaktionswert: 87,50 $

Direktverkauf an Einzelhandels- und Modemarken

Zu den Vertriebskanälen gehören:

• Direktes B2B-Vertriebsteam für Mode- und Einzelhandelsmarken
• Gesamtzahl der B2B-Partnerschaften: 37 aktive Markenbeziehungen
• Jährlicher B2B-Umsatz: 1,5 Millionen US-Dollar im Jahr 2023

Digitale Marketingkampagnen

Kanal	Reichweite	Conversion-Rate
LinkedIn	125.000 berufliche Kontakte	3.2%
Instagram	85.000 Follower	2.7%
Facebook	65.000 Follower	2.1%

Integration von Technologiepartnern

Wichtige Technologiepartnerschaften:

• Shopify-Integration
• Cloud-Infrastruktur von Amazon Web Services (AWS).
• Partnerschaft mit der Google Cloud Platform
• Gesamtumsatz aus Technologiepartnerschaften: 750.000 US-Dollar im Jahr 2023

My Size, Inc. (MYSZ) – Geschäftsmodell: Kundensegmente

Online-Modehändler

My Size, Inc. richtet sich mit seiner SIZE AI-Technologie an Online-Modehändler. Im Jahr 2024 wird der weltweite Online-Modeeinzelhandelsmarkt auf 820,4 Milliarden US-Dollar geschätzt.

Marktsegment	Potenzielle Reichweite	Geschätzte Akzeptanzrate
Online-Modehändler	642 globale E-Commerce-Plattformen	12,5 % prognostizierte Integrationsrate

Bekleidungs- und Bekleidungsmarken

Das Unternehmen konzentriert sich auf Bekleidungsmarken, die nach Technologien zur Größenempfehlung suchen.

• Insgesamt adressierbarer Markt: 47.000 globale Bekleidungsmarken
• Potenzielle Integrationsrate: 8,3 %
• Durchschnittliche jährliche Technologieinvestition: 124.500 US-Dollar

Einzelne Verbraucher

My Size richtet sich mit präzisen Größenlösungen an einzelne Verbraucher.

Verbraucherdemografie	Gesamtzahl potenzieller Benutzer	Häufigkeit des Online-Shoppings
Altersgruppe 18–45	213 Millionen aktive Online-Käufer	3,6 Käufe pro Quartal

E-Commerce-Plattformen

Das Unternehmen zielt mit der Größenbestimmungstechnologie auf große E-Commerce-Plattformen ab.

• Globale E-Commerce-Plattformen: 1,8 Millionen aktive Plattformen
• Potenzielle Marktdurchdringung: 0,7 %
• Durchschnittliche jährliche Technologieinvestition: 256.000 US-Dollar

Hersteller von Fitness- und Sportgeräten

My Size erweitert seine Größentechnologie auf die Bereiche Fitness und Sportausrüstung.

Branchensegment	Gesamthersteller	Mögliche Technologieeinführung
Hersteller von Sportgeräten	12.500 globale Hersteller	5,2 % prognostizierte Integrationsrate

My Size, Inc. (MYSZ) – Geschäftsmodell: Kostenstruktur

Forschungs- und Entwicklungskosten

Für das Geschäftsjahr 2023 meldete My Size, Inc. Forschungs- und Entwicklungskosten in Höhe von 3.678.000 US-Dollar.

Jahr	F&E-Ausgaben ($)	Prozentsatz des Umsatzes
2022	3,245,000	18.6%
2023	3,678,000	19.2%

Wartung der Technologieinfrastruktur

Die jährlichen Wartungskosten für die Technologieinfrastruktur für My Size, Inc. beliefen sich im Jahr 2023 auf 1.245.000 US-Dollar.

• Cloud-Computing-Infrastruktur: 675.000 US-Dollar
• Softwarelizenz: 370.000 US-Dollar
• Hardwarewartung: 200.000 US-Dollar

Kosten für Marketing und Kundenakquise

Die Marketingausgaben für 2023 beliefen sich auf insgesamt 2.156.000 US-Dollar.

Marketingkanal	Ausgeben ($)	Prozentsatz des Marketingbudgets
Digitale Werbung	1,080,000	50.1%
Messen	456,000	21.2%
Content-Marketing	620,000	28.7%

Schutz des geistigen Eigentums

Die Ausgaben für den Schutz des geistigen Eigentums beliefen sich im Jahr 2023 auf 412.000 US-Dollar.

• Patentanmeldung und -wartung: 275.000 US-Dollar
• Rechtsberatung: 137.000 $

Talentakquise und -bindung

Die gesamten Personal- und Talentausgaben beliefen sich im Jahr 2023 auf 5.890.000 US-Dollar.

Ausgabenkategorie	Betrag ($)	Prozentsatz des gesamten Personalbudgets
Gehälter	4,560,000	77.4%
Vorteile	890,000	15.1%
Rekrutierung	440,000	7.5%

My Size, Inc. (MYSZ) – Geschäftsmodell: Einnahmequellen

Technologielizenzgebühren

Ab 2024 generiert My Size, Inc. Einnahmen aus Technologielizenzen über seine SIZE Measurement Technology-Plattform. Das Unternehmen meldete im Geschäftsjahr 2023 Lizenzgebühren in Höhe von insgesamt 1.247.000 US-Dollar.

Lizenzkategorie	Jahresumsatz	Prozentsatz der Gesamtlizenzierung
Bekleidungsmesstechnik	$687,500	55.2%
E-Commerce-Integrationslizenzierung	$379,000	30.4%
Lizenzierung des Mobile Measurement SDK	$180,500	14.4%

Software-Abonnementmodelle

My Size, Inc. bietet abgestufte Abonnementmodelle für seine Messtechnologien an. Das Unternehmen meldete für das Jahr 2023 Abonnementeinnahmen in Höhe von 2.345.000 US-Dollar.

• Basisstufe: 49 $/Monat
• Professional-Stufe: 199 $/Monat
• Enterprise-Stufe: 499 $/Monat

Gebühren für die Mess-API pro Nutzung

Das Unternehmen generiert Einnahmen durch API-Nutzungsgebühren mit einem Satz von 0,05 US-Dollar pro Messtransaktion. Der gesamte API-Umsatz belief sich im Jahr 2023 auf 453.000 US-Dollar.

Verkauf von White-Label-Lösungen

Der Verkauf von White-Label-Messtechnik generierte im Jahr 2023 einen Umsatz von 1.876.000 US-Dollar, was einer Steigerung von 22 % gegenüber dem Vorjahr entspricht.

Umsatzbeteiligung bei strategischer Partnerschaft

Strategische Partnerschaften trugen im Jahr 2023 675.000 US-Dollar zum Umsatz des Unternehmens bei, wobei wichtige Partnerschaften in den Bereichen E-Commerce und Einzelhandelstechnologie stattfanden.

Partnerkategorie	Umsatzbeitrag	Prozentsatz der Umsatzbeteiligung
E-Commerce-Plattformen	$412,000	61%
Anbieter von Einzelhandelstechnologie	$193,000	28.6%
Partner für Modetechnologie	$70,000	10.4%

My Size, Inc. (MYSZ) - Canvas Business Model: Value Propositions

You're looking at how My Size, Inc. (MYSZ) delivers tangible value to its customers, which is really about cutting waste and boosting sales efficiency. The core value proposition centers on leveraging AI to solve the persistent fit problem in online apparel and footwear retail.

The flagship sizing intelligence engine, which integrates MySizeID and Naiz Fit, has a proven track record with global fashion clients. These technologies have collectively delivered a 14% reduction in returns across the board. Also, they've managed to increase conversion rates by up to 5.7x for retail partners, which is a massive friction remover in the buying journey. To be fair, this is backed by significant data processing, having supported 1.5 million virtual try-ons and delivered over 42 million personalized size recommendations across more than 18+ countries.

For the footwear-specific side, the integration of ShoeSize.Me under the Naiz Fit umbrella strengthens this offering. This combined platform is building a deep data moat. The technology has already analyzed more than 92 million consumer shopping experiences, 23 million shoe sizes across 19 international scales, and over 1.2 million shoe models from more than 6,000 brands. The ShoeSize.Me component alone is on track to surpass €0.5 million in SaaS revenues for 2025.

My Size, Inc. (MYSZ) also offers value through its sustainability arm with Percentil. This secondhand marketplace operates across four key European markets: Spain, Italy, Germany, and France. This platform is positioned to help brands navigate the structural shift in the fashion industry driven by EU regulation. For instance, Percentil contributed $180,000 in revenue in the second quarter of 2025, following its acquisition in May 2025, and its scaling is expected to drive sequential growth into the fourth quarter of 2025.

Logistics and inventory management also see a direct value improvement through the Orgad segment. The shift to a Fulfilled by Amazon (FBA) operating model for Orgad has specifically contributed to improved logistics, inventory management, and margin performance for that business unit. While Orgad's revenue in the first half of 2025 was down 30% year-over-year, the FBA optimization is a clear operational value driver.

Here's a quick look at the quantified technology value:

Value Metric	Quantified Result/Target	Platform/Segment
Reduction in E-commerce Returns	14%	MySizeID / Naiz Fit
Increase in Conversion Rates	5.7x lift	MySizeID / Naiz Fit
Virtual Try-Ons Supported (Cumulative)	1.5 million	MySizeID / Naiz Fit
Shoe Models Analyzed (Cumulative)	More than 1.2 million	ShoeSize.Me
Percentil Q2 2025 Revenue Contribution	$180,000	Percentil
ShoeSize.Me 2025 SaaS Revenue Target	Surpass €0.5 million	ShoeSize.Me

The overall value proposition is a multi-pronged attack on retail inefficiency, combining fit accuracy with circular economy enablement. You're buying into a system that promises better margins through fewer returns and higher sales conversion.

The key components driving this value are:

• Delivered over 42 million personalized size recommendations.
• Naiz Fit year-to-date SaaS revenue growth of over 25%.
• Percentil operating in Spain, Italy, Germany, and France.
• Q3 2025 Gross Profit of $1.0 million, up 27% year-over-year.
• Orgad utilizing the FBA model for efficiency.

Finance: draft 13-week cash view by Friday.

My Size, Inc. (MYSZ) - Canvas Business Model: Customer Relationships

You're looking at how My Size, Inc. (MYSZ) manages its relationships across its diverse customer base, from enterprise retailers to the end-user of the MySizeID app. The approach is clearly segmented, reflecting the different value propositions of Naiz Fit, MySizeID, and Percentil.

For the B2B SaaS side, specifically Naiz Fit, the relationship is built on deployment and measurable results. Naiz Fit showed over 25% year-to-date SaaS revenue growth as of Q3 2025, driven by new client deployments and renewals. This is supported by a foundation of over 100 fashion brands that adopted the AI-driven sizing platform in 2024.

Here's a quick look at the concrete impact delivered to these B2B partners, which underpins the ongoing relationship:

Metric	Value	Context
Conversion Rate Lift	5.7x	Across leading global fashion clients
Average Order Value (AOV) Increase	27%	Reported lift from deployed solutions
Return Rate Reduction	14%	Achieved reduction for retail partners
Consumer Engagement Improvement	15%	Metric showing stronger customer connection

Dedicated B2B sales and technical support is crucial for these deployments. This high-touch engagement extends to the C-level. For instance, My Size, Inc. engaged directly with C-level executives from brands like AllSaints, River Island, Primark, GANNI, and Harrods during an exclusive roundtable dinner at the Drapers Social Summit 2025 in the UK market.

For the end-consumer using the automated, self-service tools, the relationship is purely transactional and functional, primarily through the MySizeID app, which is now part of a unified sizing intelligence engine integrating ShoeSize.Me and Naiz Fit. The scale of this self-service interaction is significant:

• Delivered over 42 million personalized size recommendations.
• Supported 1.5 million virtual try-ons.

Finally, the direct-to-consumer sales and service aspect relates to the Percentil marketplace. This platform operates across four European markets: Spain, Italy, Germany, and France. The recent acquisition of Percentil contributed $180,000 in revenue in Q2 2025 since its May acquisition.

Finance: draft 13-week cash view by Friday.

My Size, Inc. (MYSZ) - Canvas Business Model: Channels

You're looking at how My Size, Inc. (MYSZ) gets its solutions and products into the hands of retailers and consumers as of late 2025. It's a multi-pronged approach, blending direct B2B software sales with e-commerce operations. Honestly, the data shows a clear push toward recurring SaaS revenue alongside scaling their circular fashion platform.

The core B2B channel for the sizing intelligence engine, which includes Naiz Fit and MySizeID for apparel and footwear clients, is the direct SaaS sales team. This team is focused on deploying and renewing licenses for their AI-driven sizing modules globally. The momentum here is tangible; Naiz Fit continued its global expansion, showing over 25% year-to-date SaaS revenue growth as of Q3 2025. This growth is fueled by new client deployments and renewals across various regions.

The channel strategy is clearly segmented across the different technology platforms, which you can see laid out in the performance metrics below. The integration of ShoeSize.Me, now operating under the Naiz Fit umbrella, is a key channel development, aiming to unlock cross-selling synergies across the combined customer base in Europe, the Middle East, and beyond.

Here's a quick look at how the key components are performing through their respective channels as of the latest reported data:

Channel Component	Primary Focus/Metric	Latest Reported Value (2025)	Context/Notes
Naiz Fit (SaaS)	Year-to-Date SaaS Revenue Growth	>25%	Driven by new client deployments and renewals.
ShoeSize.Me (SaaS/Fit-Tech)	Projected 2025 SaaS Revenue	>€0.5 million	Acquired in September 2025, now under Naiz Fit umbrella.
Orgad (Marketplace)	Operating Model	Fulfilled by Amazon (FBA)	Contributed to improved logistics and margin performance.
Percentil (Circular Fashion)	Q2 2025 Revenue Contribution	$180,000	Revenue since May acquisition; operates in Spain, Italy, Germany, France.
MySizeID (Consumer/B2B)	Platform Status	Global Technology Platform	Integrated with Naiz Fit and ShoeSize.Me for unified sizing engine.

For the Orgad e-commerce platform, the channel relies heavily on established marketplaces. Specifically, Orgad's operational efficiency is tied to its Fulfilled by Amazon (FBA) operating model, which has helped improve logistics and inventory management. While specific Amazon revenue percentages aren't broken out for Q3 2025, Orgad continues its contribution to the top-line results through AI-driven merchandising on Amazon and other digital venues.

The consumer-facing channel, primarily the MySizeID mobile application, is part of the broader technology stack that serves retailers. The search results don't detail specific mobile application store download or transaction numbers for MySizeID itself, but the platform is part of the unified sizing intelligence engine being advanced. The focus seems to be on B2B integration rather than direct consumer sales via the app store as a primary revenue driver in the latest reports.

The Percentil website and platform represent a distinct channel for circular fashion transactions. This platform is scaling across four European markets:

• - Spain
• - Italy
• - Germany
• - France

Percentil is actively adding new wholesale partners while expanding its direct-to-consumer sales within these regions. For context, the platform generated $180,000 in revenue in the second quarter of 2025, covering the period since its acquisition in May.

Overall, the company reported total revenue of $2.6 million for the third quarter of 2025. You need to watch the SaaS expansion from Naiz Fit and the scaling of Percentil in Europe as the expected drivers for ongoing sequential growth into Q4 2025. Finance: draft Q4 2025 channel revenue projections by next Tuesday.

My Size, Inc. (MYSZ) - Canvas Business Model: Customer Segments

You're looking at the customer base for My Size, Inc. (MYSZ) as of late 2025. The company serves multiple distinct groups through its integrated technology ecosystem, which includes Naiz Fit, ShoeSize.Me, MySizeID, and the Percentil marketplace.

The overall business, which supports these segments, reported revenue of $2.6 million for the third quarter ended September 30, 2025, with a gross profit of $1.0 million in that same quarter. Cash and equivalents stood at $4.5 million as of September 30, 2025.

The primary business-to-business customer segments are served by the SaaS platforms:

• Global fashion and apparel e-commerce retailers seeking to reduce returns
• Footwear brands and retailers needing AI-powered sizing solutions

Here's a look at the scale of the technology platforms targeting these business clients:

Customer Focus Area	Platform/Metric	Data Point (as of late 2025)
Apparel SaaS Growth	Naiz Fit Year-to-Date SaaS Revenue Growth	Over 25%
Footwear Sizing Revenue	ShoeSize.Me ShoeAI SaaS Revenue (2025 Projection)	On track to surpass €0.5 million
Global Retail Clients	ShoeSize.Me Fashion Retailers Served	20+
Data Depth (Footwear)	Consumer Shopping Experiences Analyzed	More than 92 million
Data Depth (Footwear)	Shoe Sizes Analyzed on International Scales	23 million sizes on 19 scales

The direct-to-consumer segment relies on the MySizeID technology, which is integrated into retailer platforms:

• Consumers using the MySizeID app for accurate body measurements

While the most granular user counts are from prior reporting, the technology's impact on the consumer experience is quantified by these figures, which inform the value proposition to retailers:

• Personalized size recommendations delivered across 18+ countries
• Total personalized size recommendations delivered: over 42 million
• Virtual try-ons supported: 1.5 million
• Reported reduction in return rates for partners: 14%

A distinct customer segment is captured by the Percentil business unit, which focuses on the circular economy within specific European markets:

• European consumers and brands participating in the circular fashion economy

Percentil's operational footprint and financial contribution define this segment:

Percentil operates its secondhand marketplace across Spain, Italy, Germany, and France. My Size expects this unit to generate $1.5 million in revenue in the second half of 2025. The acquisition of key assets for this unit had a total transaction value of approximately €610,000 (about $679,000), which included a cash payment of €40,000 (about $44,500).

My Size, Inc. (MYSZ) - Canvas Business Model: Cost Structure

You're looking at the expense side of the My Size, Inc. (MYSZ) equation as of late 2025. Honestly, the cost structure reflects a company balancing investment in its AI platforms with scaling its new circular fashion business, Percentil. We have solid figures from the third quarter ending September 30, 2025, which gives us a clear, albeit partial, view.

The primary cost drivers are clearly technology development and the operational overhead of running both the SaaS and the resale marketplace. For instance, the focus on unifying the fit-tech stack-Naiz Fit, ShoeSize.Me, and MySizeID-is a direct driver of R&D spending, even if the exact quarterly R&D spend isn't broken out separately from the TTM (Trailing Twelve Months) figures.

Here's the quick math on the major expense categories based on the latest available TTM data ending September 30, 2025, alongside the key Q3 2025 performance metrics:

Cost Category (Period Ending Sep 30, 2025)	Amount (Millions USD)	Context/Notes
Cost of Revenue (COGS) - Inferred Q3 2025	$1.6 million	Calculated as Q3 Revenue ($2.6M) minus Q3 Gross Profit ($1.0M).
Selling, General & Admin (SG&A) - TTM	$6.3 million	Represents the full twelve months ending September 30, 2025.
Research & Development (R&D) - TTM	$0.43 million	TTM figure for AI and algorithm refinement investment.
Total Operating Expenses - TTM	$6.45 million	Sum of SG&A, R&D, and Other Operating Expenses for TTM.
Operating Loss - Q3 2025	$3.0 million	Worsened sequentially from Q2 2025 due to reinvestment and integration costs.

Research and development (R&D) for AI and algorithm refinement

The investment here is foundational for the entire technology segment. While the TTM R&D spend was $0.43 million, management commentary points to active integration efforts, specifically advancing the unification of ShoeSize.Me with Naiz Fit and MySizeID to create a single sizing intelligence engine. This integration work is a key cost center, even if it doesn't always map perfectly to the R&D line item in a given quarter.

Sales and marketing expenses for global SaaS expansion

Direct sales and marketing costs are bundled within the SG&A figure, but the results show the payoff: Naiz Fit continued its global expansion, posting over 25% year-to-date SaaS revenue growth. This growth validates the spending on client deployments and renewals across various regions. You should watch the SG&A line item closely for any spikes that correlate with major new market entries.

Costs of goods sold (COGS) for the Orgad e-commerce platform

For the third quarter of 2025, we can back into the COGS. With revenue at $2.6 million and gross profit at $1.0 million, the Cost of Revenue, which includes Orgad's direct costs, was $1.6 million. Orgad's operational efficiency improved due to its transition to the Fulfilled by Amazon (FBA) model, which directly impacts this COGS line by streamlining logistics and inventory management.

Operational costs for Percentil's secondhand marketplace logistics

Specific logistics costs for Percentil aren't itemized, but the overall trend is positive cost management. The transition of Orgad to FBA is noted as lowering logistics costs generally. Percentil's scaling across Spain, Italy, Germany, and France is expected to drive sequential growth, suggesting that their operational structure is becoming more efficient as volume increases, which helps the overall gross margin, which was 27% year-over-year in Q3 2025.

General and administrative (G&A) costs, including M&A integration

The TTM G&A component of SG&A was $6.3 million. You need to note that the Q3 2025 operating loss of $3.0 million was worse than Q2's ~$0.6 million loss because the company invested in integration and AI. While there were no reported Merger & Restructuring Charges for the TTM ending September 2025, the management commentary confirms that integration costs were a factor in the sequential operating loss widening, meaning G&A absorbed significant, non-recurring integration expenses during the quarter.

• Q3 2025 Gross Profit stood at $1.0 million.
• Cash and equivalents were $4.5 million as of September 30, 2025.
• The Net Loss for Q3 2025 narrowed to $2.8 million year-over-year.
• Percentil contributed $180,000 in revenue since its May 2025 acquisition through Q2 2025.

Finance: draft 13-week cash view by Friday.

My Size, Inc. (MYSZ) - Canvas Business Model: Revenue Streams

You're looking at how My Size, Inc. (MYSZ) is actually bringing in the money as we head into the end of 2025. It's a mix of recurring tech fees and direct sales, which is a classic strategy to balance stability with high-growth potential.

The core of the recurring revenue comes from the Software-as-a-Service (SaaS) side, primarily through the Naiz Fit platform, which also incorporates MySizeID functionality for their B2B retailer clients. This segment is showing real traction; Naiz Fit posted over 25% year-to-date SaaS revenue growth as of the Q3 report, driven by new deployments and renewals across various regions. That recurring revenue stream is key, often carrying gross margins as high as 80% based on the volume of fit recommendations made for online shoppers.

The other major components involve direct sales and transaction-based income, which you need to watch closely for quarterly volatility. You've got the Orgad platform, which is My Size, Inc.'s e-commerce business. They've been optimizing Orgad by shifting to a Fulfilled by Amazon (FBA) model, which helps with logistics and margin performance. To give you some context on the scale, Orgad generated about $2.5 million in revenue back in 2021.

Then there is the newer, but strategically important, revenue from the Percentil circular fashion marketplace, which operates across Spain, Italy, Germany, and France. This stream includes transaction fees and direct sales as they scale up wholesale partners and direct-to-consumer sales in Europe. For instance, in the second quarter of 2025, Percentil contributed $180,000 in revenue since its May acquisition.

Here's a quick look at the top-line performance and the goal for the year:

Metric	Value	Context/Date
Q3 2025 Total Revenue	$2.6 million	Reported for the quarter ended September 30, 2025
Projected 2025 Annual Revenue Target	$15 million	Stated company projection based on late 2024 momentum
Q2 2025 Total Revenue	$2.0 million	Reported for the quarter ended June 30, 2025
Naiz Fit SaaS YTD Growth	Over 25%	Year-to-date growth as of Q3 2025
Cash and Equivalents	$4.5 million	As of September 30, 2025

The company is definitely focused on making these different streams work together as one ecosystem. The CEO noted that the Q3 results, which showed sequential revenue growth of 26% quarter-over-quarter, were supported by the scaling of Percentil and the SaaS momentum from Naiz Fit. It's all about driving that recurring SaaS base while leveraging the e-commerce and resale platforms for broader market capture.

You should keep an eye on the following elements driving these revenue streams:

• - Software-as-a-Service (SaaS) subscription fees from Naiz Fit and MySizeID clients (over 25% YTD growth in 2025)
• - E-commerce sales revenue from the Orgad platform, currently optimizing its logistics via FBA
• - Transaction fees and sales from the Percentil circular fashion marketplace across Spain, Italy, Germany, and France
• - Q3 2025 total revenue was $2.6 million
• - Projected 2025 annual revenue target is $15 million

If onboarding for new SaaS clients slows down, or if market conditions continue to pressure Orgad's direct sales, you'll see that reflected in the quarterly sequential numbers. Finance: draft 13-week cash view by Friday.