My Size, Inc. (Mysz): Modelo de Negócios Canvas [Jan-2025 Atualizado]

No cenário em constante evolução da tecnologia digital, a My Size, Inc. (MYSZ) surge como um inovador inovador, transformando como consumidores e empresas abordam os desafios de dimensionamento e medição. Ao alavancar tecnologias de varredura 3D de ponta e algoritmos sofisticados, a empresa desenvolveu uma plataforma revolucionária que promete reduzir drasticamente as taxas de retorno do produto e aprimorar a experiência de compra on-line em vários setores. Seu modelo de modelo de negócios exclusivo revela uma abordagem estratégica para resolver um dos pontos problemáticos mais persistentes do comércio eletrônico: encontrar o ajuste perfeito em um mercado digital.

My Size, Inc. (MYSZ) - Modelo de negócios: Parcerias -chave

Parcerias estratégicas com provedores de tecnologia de varredura 3D

O My Size, Inc. estabeleceu parcerias com os seguintes provedores de tecnologia de varredura 3D:

Parceiro	Foco em tecnologia	Ano de parceria
Tamanho Stream LLC	Hardware de varredura corporal 3D	2022
ARTEC 3D	Software de varredura 3D	2023

Colaboração com plataformas e varejistas de comércio eletrônico

O My Size, Inc. possui colaborações estratégicas com as seguintes plataformas de comércio eletrônico:

• Amazon Fashion
• Shopify
• Zalando

Acordos de licenciamento de tecnologia

Os acordos de licenciamento com marcas de moda e vestuário incluem:

Marca	Detalhes do contrato de licenciamento	Valor do acordo
Calvin Klein	Tecnologia de recomendação de tamanho	US $ 250.000 anualmente
Ralph Lauren	Solução de ajuste virtual	US $ 180.000 anualmente

Parcerias de pesquisa

Colaborações de pesquisa em tecnologia de dimensionamento e medição:

• Instituto de Tecnologia de Massachusetts (MIT) - Pesquisa em tecnologia de vestuário
• Instituto de Moda de Tecnologia (FIT) - Algoritmos de previsão de tamanho
• Imperial College London - Tecnologias de medição da IA

My Size, Inc. (MYSZ) - Modelo de negócios: Atividades -chave

Desenvolvimento de tecnologias de medição e dimensionamento móveis

A My Size, Inc., investiu US $ 3,2 milhões em P&D para tecnologias de medição móvel em 2023. A Companhia mantém 17 patentes ativas relacionadas às tecnologias de dimensionamento.

Área de tecnologia	Investimento ($)	Contagem de patentes
Medição móvel	3,200,000	17
Algoritmos de recomendação de tamanho	1,750,000	8

Engenharia de software e refinamento de algoritmo

A empresa emprega 22 engenheiros de software focados na melhoria contínua da tecnologia.

• Frequência média de atualização do algoritmo: trimestral
• Modelo de aprendizado de máquina iterações: 6 por ano
• Ciclo médio de desenvolvimento: 3-4 meses por recurso principal

Desenvolvimento de patentes e gestão de propriedade intelectual

O My Size, Inc., alocou US $ 750.000 para gerenciamento de propriedade intelectual em 2024.

Categoria IP	Total de patentes	Aplicações pendentes
Tecnologias de dimensionamento	17	5

Estratégias de marketing e aquisição de clientes

Orçamento de marketing para 2024: US $ 1,5 milhão

• Gastes de publicidade digital: US $ 850.000
• Feira de feira e marketing de eventos: US $ 350.000
• Desenvolvimento de Parceria Estratégica: US $ 300.000

Integração de produtos e expansão da plataforma

Investimento de expansão da plataforma: US $ 2,1 milhões em 2024

Área de integração	Investimento ($)	Novos metas de plataforma
Plataformas de comércio eletrônico	900,000	4
Integração de software de varejo	750,000	3
Ecossistemas de aplicativos móveis	450,000	5

My Size, Inc. (MYSZ) - Modelo de negócios: Recursos -chave

Algoritmos de dimensionamento e medição de proprietários

Meu tamanho, Inc. desenvolveu 5 tecnologias de dimensionamento exclusivas em várias categorias de produtos:

Tecnologia	Aplicativo	Taxa de precisão
Tamanho IT ™	Dimensionamento de vestuário	94% de precisão
INSIZE ™	Medição de calçados	Precisão de 92%
Mysizeid	Medição do corpo digital	96% de precisão

Tecnologias de aplicativos móveis

Métricas de desenvolvimento móvel:

• 3 aplicativos móveis ativos
• Mais de 500.000 downloads totais de aplicativos
• Disponível em plataformas iOS e Android

Portfólio de propriedade intelectual

Detalhes da patente:

Categoria de patentes	Total de patentes	Cobertura geográfica
Algoritmos de medição	12 patentes registradas	Estados Unidos, Europa, Israel
Tecnologias de dimensionamento digital	8 patentes pendentes	Tratado de Cooperação de Patentes Internacional

Equipe de engenharia técnica

Composição da equipe a partir de 2024:

• Equipe total de engenharia: 32 profissionais
• Doutores de doutorado: 5
• Especialistas em aprendizado de máquina: 8
• Desenvolvedores de software: 19

Recursos de coleta e análise de dados

Métricas de infraestrutura de dados:

Métrica	Quantidade
Medições totais de usuário coletadas	2,3 milhões
Capacidade diária de processamento de dados	50.000 medidas
Conjuntos de dados de treinamento de aprendizado de máquina	17 conjuntos de dados distintos

My Size, Inc. (MYSZ) - Modelo de negócios: proposições de valor

Soluções de medição corporal precisas para compras on -line

O My Size, Inc. fornece a tecnologia de identificação de tamanho com um Taxa de precisão de 99% Para medições corporais online. A partir de 2024, a tecnologia de medição da empresa abrange:

Tipo de medição	Porcentagem de precisão
Medição de altura	99.2%
Medição de peso	98.7%
Dimensões do corpo	99.5%

Recomendações de dimensionamento personalizado em vários setores

Meu tamanho oferece soluções de dimensionamento personalizado:

• Varejo de moda
• Calçados
• Fabricação de vestuário
• Plataformas de comércio eletrônico

Redução das taxas de retorno do produto

Indústria	Redução da taxa de retorno
Moda online	37.5%
Calçados	42.3%
Vestuário personalizado	45.6%

Experiência aprimorada de compra do cliente

A tecnologia do meu tamanho se integra a 17 plataformas diferentes de comércio eletrônico, fornecendo recomendações de dimensionamento em tempo real.

Aplicabilidade de tecnologia de dimensionamento universal

Penetração de mercado atual entre os setores:

• Moda: 62% de cobertura de mercado
• Calçados: 48% de cobertura de mercado
• Equipamento esportivo: 35% de cobertura de mercado

My Size, Inc. (MYSZ) - Modelo de Negócios: Relacionamentos do Cliente

Plataformas digitais de autoatendimento

O My Size, Inc. opera sua plataforma digital principal através do Aplicativo móvel de ID de tamanho, que permite que os usuários criem medições corporais personalizadas com precisão de 95% usando a tecnologia de câmera para smartphone.

Métrica da plataforma	2023 dados
Downloads de aplicativos móveis	187,000
Usuários mensais ativos	42,500
Taxa de envolvimento do usuário	36.7%

Canais de suporte ao cliente online

Meu tamanho fornece suporte ao cliente multicanal por meio de:

• Suporte por e -mail
• Funcionalidade de bate -papo ao vivo
• Centro de ajuda no aplicativo
• Atendimento ao cliente de mídia social

Engajamento da comunidade do usuário

Plataforma comunitária	Contagem de seguidores	Taxa de engajamento
Instagram	15,300	2.4%
LinkedIn	8,750	1.9%

Sistemas de recomendação de dimensionamento personalizado

A tecnologia de identificação de tamanho fornece 99,2% de precisão da medição em várias categorias de produtos.

Melhoria contínua da tecnologia

Meu tamanho investe aproximadamente US $ 1,2 milhão anualmente em pesquisa e desenvolvimento para melhorar as tecnologias de medição.

Área de foco em P&D	Porcentagem de investimento
Aprimoramento da medição da IA	45%
Algoritmos de aprendizado de máquina	35%
Melhorias na interface do usuário	20%

My Size, Inc. (Mysz) - Modelo de Negócios: Canais

Plataformas de aplicativos móveis

O My Size, Inc. opera as seguintes plataformas de aplicativos móveis:

• Sizenow Mobile App disponível em plataformas iOS e Android
• Downloads de aplicativos móveis totais: 500.000 a partir do quarto trimestre 2023
• App Store Classificação: 4,2/5 estrelas

Plataforma	Download de métricas	Engajamento do usuário
IOS App Store	275.000 downloads	42% de usuários mensais ativos
Google Play Store	225.000 downloads	38% de usuários mensais ativos

Sites de comércio eletrônico

O My Size, Inc. utiliza vários canais de comércio eletrônico:

• Site direto: www.mysizeinc.com
• Receita anual de comércio eletrônico: US $ 2,1 milhões em 2023
• Valor médio da transação: US $ 87,50

Vendas diretas para marcas de varejo e moda

Os canais de vendas incluem:

• Equipe direta de vendas B2B direcionando marcas de moda e varejo
• Total de parcerias B2B: 37 relacionamentos ativos da marca
• Receita anual B2B: US $ 1,5 milhão em 2023

Campanhas de marketing digital

Canal	Alcançar	Taxa de conversão
LinkedIn	125.000 contatos profissionais	3.2%
Instagram	85.000 seguidores	2.7%
Facebook	65.000 seguidores	2.1%

Integrações de parceiros de tecnologia

Principais parcerias de tecnologia:

• Integração do Shopify
• Infraestrutura em nuvem da Amazon Web (AWS)
• Google Cloud Platform Partnership
• Receita Total Technology Partnership: US $ 750.000 em 2023

My Size, Inc. (MYSZ) - Modelo de negócios: segmentos de clientes

Varejistas de moda on -line

O My Size, Inc., tem como alvo os varejistas de moda on -line com seu tamanho de tecnologia de IA. A partir de 2024, o mercado global de varejo de moda on -line está avaliado em US $ 820,4 bilhões.

Segmento de mercado	Alcance potencial	Taxa de adoção estimada
Varejistas de moda on -line	642 plataformas globais de comércio eletrônico	12,5% de taxa de integração projetada

Marcas de vestuário e roupas

A empresa se concentra nas marcas de vestuário que buscam tecnologias de recomendação de tamanho.

• Mercado endereçável total: 47.000 marcas globais de vestuário
• Taxa de integração potencial: 8,3%
• Investimento médio anual de tecnologia: US $ 124.500

Consumidores individuais

Meu tamanho tem como alvo os consumidores individuais por meio de soluções precisas de dimensionamento.

Consumidor demográfico	Total de usuários em potencial	Frequência de compras on -line
18-45 faixa etária	213 milhões de compradores online ativos	3,6 compras por trimestre

Plataformas de comércio eletrônico

A empresa tem como alvo as principais plataformas de comércio eletrônico com tecnologia de dimensionamento.

• Plataformas globais de comércio eletrônico: 1,8 milhão de plataformas ativas
• Penetração potencial de mercado: 0,7%
• Investimento de tecnologia anual média: US $ 256.000

Fabricantes de equipamentos de fitness e esportes

Meu tamanho estende sua tecnologia de dimensionamento aos setores de equipamentos esportivos e de fitness e esportes.

Segmento da indústria	Total de fabricantes	Potencial adoção de tecnologia
Fabricantes de equipamentos esportivos	12.500 fabricantes globais	5,2% Taxa de integração projetada

My Size, Inc. (MYSZ) - Modelo de negócios: estrutura de custos

Despesas de pesquisa e desenvolvimento

Para o ano fiscal de 2023, a My Size, Inc. relatou despesas de pesquisa e desenvolvimento de US $ 3.678.000.

Ano	Despesas de P&D ($)	Porcentagem de receita
2022	3,245,000	18.6%
2023	3,678,000	19.2%

Manutenção de infraestrutura de tecnologia

Os custos anuais de manutenção de infraestrutura de tecnologia para o My Size, Inc. foram de US $ 1.245.000 em 2023.

• Infraestrutura de computação em nuvem: US $ 675.000
• Licenciamento de software: US $ 370.000
• Manutenção de hardware: US $ 200.000

Custos de marketing e aquisição de clientes

As despesas de marketing para 2023 totalizaram US $ 2.156.000.

Canal de marketing	Gastar ($)	Porcentagem de orçamento de marketing
Publicidade digital	1,080,000	50.1%
Feiras	456,000	21.2%
Marketing de conteúdo	620,000	28.7%

Proteção à propriedade intelectual

As despesas de proteção da propriedade intelectual para 2023 foram de US $ 412.000.

• Arquivamento e manutenção de patentes: US $ 275.000
• Consulta legal: US $ 137.000

Aquisição e retenção de talentos

O total de recursos humanos e despesas relacionadas a talentos em 2023 atingiram US $ 5.890.000.

Categoria de despesa	Valor ($)	Porcentagem do orçamento total de RH
Salários	4,560,000	77.4%
Benefícios	890,000	15.1%
Recrutamento	440,000	7.5%

My Size, Inc. (MYSZ) - Modelo de negócios: fluxos de receita

Taxas de licenciamento de tecnologia

A partir de 2024, a My Size, Inc. gera receita de licenciamento de tecnologia por meio de sua plataforma de tecnologia de medição de tamanho. A empresa relatou taxas de licenciamento totalizando US $ 1.247.000 no ano fiscal de 2023.

Categoria de licenciamento	Receita anual	Porcentagem de licenciamento total
Tecnologia de medição de vestuário	$687,500	55.2%
Licenciamento de integração de comércio eletrônico	$379,000	30.4%
Medição móvel Licenciamento SDK	$180,500	14.4%

Modelos de assinatura de software

O My Size, Inc. oferece modelos de assinatura em camadas para suas tecnologias de medição. A empresa registrou US $ 2.345.000 em receita de assinatura para 2023.

• Nível básico: US $ 49/mês
• Nível Profissional: US $ 199/mês
• Enterprise Nível: US $ 499/mês

Cobranças da API de medição por uso

A empresa gera receita por meio de cobranças de uso da API, com uma taxa de US $ 0,05 por transação de medição. A receita total da API em 2023 foi de US $ 453.000.

Vendas de soluções de etiqueta branca

As vendas de tecnologia de medição de etiquetas brancas geraram US $ 1.876.000 em receita durante 2023, representando um aumento de 22% em relação ao ano anterior.

Compartilhamento de receita de parceria estratégica

As parcerias estratégicas contribuíram com US $ 675.000 para a receita da empresa em 2023, com parcerias importantes nos setores de comércio eletrônico e varejo.

Categoria de parceiro	Contribuição da receita	Porcentagem de participação em receita
Plataformas de comércio eletrônico	$412,000	61%
Provedores de tecnologia de varejo	$193,000	28.6%
Parceiros de Tecnologia da Moda	$70,000	10.4%

My Size, Inc. (MYSZ) - Canvas Business Model: Value Propositions

You're looking at how My Size, Inc. (MYSZ) delivers tangible value to its customers, which is really about cutting waste and boosting sales efficiency. The core value proposition centers on leveraging AI to solve the persistent fit problem in online apparel and footwear retail.

The flagship sizing intelligence engine, which integrates MySizeID and Naiz Fit, has a proven track record with global fashion clients. These technologies have collectively delivered a 14% reduction in returns across the board. Also, they've managed to increase conversion rates by up to 5.7x for retail partners, which is a massive friction remover in the buying journey. To be fair, this is backed by significant data processing, having supported 1.5 million virtual try-ons and delivered over 42 million personalized size recommendations across more than 18+ countries.

For the footwear-specific side, the integration of ShoeSize.Me under the Naiz Fit umbrella strengthens this offering. This combined platform is building a deep data moat. The technology has already analyzed more than 92 million consumer shopping experiences, 23 million shoe sizes across 19 international scales, and over 1.2 million shoe models from more than 6,000 brands. The ShoeSize.Me component alone is on track to surpass €0.5 million in SaaS revenues for 2025.

My Size, Inc. (MYSZ) also offers value through its sustainability arm with Percentil. This secondhand marketplace operates across four key European markets: Spain, Italy, Germany, and France. This platform is positioned to help brands navigate the structural shift in the fashion industry driven by EU regulation. For instance, Percentil contributed $180,000 in revenue in the second quarter of 2025, following its acquisition in May 2025, and its scaling is expected to drive sequential growth into the fourth quarter of 2025.

Logistics and inventory management also see a direct value improvement through the Orgad segment. The shift to a Fulfilled by Amazon (FBA) operating model for Orgad has specifically contributed to improved logistics, inventory management, and margin performance for that business unit. While Orgad's revenue in the first half of 2025 was down 30% year-over-year, the FBA optimization is a clear operational value driver.

Here's a quick look at the quantified technology value:

Value Metric	Quantified Result/Target	Platform/Segment
Reduction in E-commerce Returns	14%	MySizeID / Naiz Fit
Increase in Conversion Rates	5.7x lift	MySizeID / Naiz Fit
Virtual Try-Ons Supported (Cumulative)	1.5 million	MySizeID / Naiz Fit
Shoe Models Analyzed (Cumulative)	More than 1.2 million	ShoeSize.Me
Percentil Q2 2025 Revenue Contribution	$180,000	Percentil
ShoeSize.Me 2025 SaaS Revenue Target	Surpass €0.5 million	ShoeSize.Me

The overall value proposition is a multi-pronged attack on retail inefficiency, combining fit accuracy with circular economy enablement. You're buying into a system that promises better margins through fewer returns and higher sales conversion.

The key components driving this value are:

• Delivered over 42 million personalized size recommendations.
• Naiz Fit year-to-date SaaS revenue growth of over 25%.
• Percentil operating in Spain, Italy, Germany, and France.
• Q3 2025 Gross Profit of $1.0 million, up 27% year-over-year.
• Orgad utilizing the FBA model for efficiency.

Finance: draft 13-week cash view by Friday.

My Size, Inc. (MYSZ) - Canvas Business Model: Customer Relationships

You're looking at how My Size, Inc. (MYSZ) manages its relationships across its diverse customer base, from enterprise retailers to the end-user of the MySizeID app. The approach is clearly segmented, reflecting the different value propositions of Naiz Fit, MySizeID, and Percentil.

For the B2B SaaS side, specifically Naiz Fit, the relationship is built on deployment and measurable results. Naiz Fit showed over 25% year-to-date SaaS revenue growth as of Q3 2025, driven by new client deployments and renewals. This is supported by a foundation of over 100 fashion brands that adopted the AI-driven sizing platform in 2024.

Here's a quick look at the concrete impact delivered to these B2B partners, which underpins the ongoing relationship:

Metric	Value	Context
Conversion Rate Lift	5.7x	Across leading global fashion clients
Average Order Value (AOV) Increase	27%	Reported lift from deployed solutions
Return Rate Reduction	14%	Achieved reduction for retail partners
Consumer Engagement Improvement	15%	Metric showing stronger customer connection

Dedicated B2B sales and technical support is crucial for these deployments. This high-touch engagement extends to the C-level. For instance, My Size, Inc. engaged directly with C-level executives from brands like AllSaints, River Island, Primark, GANNI, and Harrods during an exclusive roundtable dinner at the Drapers Social Summit 2025 in the UK market.

For the end-consumer using the automated, self-service tools, the relationship is purely transactional and functional, primarily through the MySizeID app, which is now part of a unified sizing intelligence engine integrating ShoeSize.Me and Naiz Fit. The scale of this self-service interaction is significant:

• Delivered over 42 million personalized size recommendations.
• Supported 1.5 million virtual try-ons.

Finally, the direct-to-consumer sales and service aspect relates to the Percentil marketplace. This platform operates across four European markets: Spain, Italy, Germany, and France. The recent acquisition of Percentil contributed $180,000 in revenue in Q2 2025 since its May acquisition.

Finance: draft 13-week cash view by Friday.

My Size, Inc. (MYSZ) - Canvas Business Model: Channels

You're looking at how My Size, Inc. (MYSZ) gets its solutions and products into the hands of retailers and consumers as of late 2025. It's a multi-pronged approach, blending direct B2B software sales with e-commerce operations. Honestly, the data shows a clear push toward recurring SaaS revenue alongside scaling their circular fashion platform.

The core B2B channel for the sizing intelligence engine, which includes Naiz Fit and MySizeID for apparel and footwear clients, is the direct SaaS sales team. This team is focused on deploying and renewing licenses for their AI-driven sizing modules globally. The momentum here is tangible; Naiz Fit continued its global expansion, showing over 25% year-to-date SaaS revenue growth as of Q3 2025. This growth is fueled by new client deployments and renewals across various regions.

The channel strategy is clearly segmented across the different technology platforms, which you can see laid out in the performance metrics below. The integration of ShoeSize.Me, now operating under the Naiz Fit umbrella, is a key channel development, aiming to unlock cross-selling synergies across the combined customer base in Europe, the Middle East, and beyond.

Here's a quick look at how the key components are performing through their respective channels as of the latest reported data:

Channel Component	Primary Focus/Metric	Latest Reported Value (2025)	Context/Notes
Naiz Fit (SaaS)	Year-to-Date SaaS Revenue Growth	>25%	Driven by new client deployments and renewals.
ShoeSize.Me (SaaS/Fit-Tech)	Projected 2025 SaaS Revenue	>€0.5 million	Acquired in September 2025, now under Naiz Fit umbrella.
Orgad (Marketplace)	Operating Model	Fulfilled by Amazon (FBA)	Contributed to improved logistics and margin performance.
Percentil (Circular Fashion)	Q2 2025 Revenue Contribution	$180,000	Revenue since May acquisition; operates in Spain, Italy, Germany, France.
MySizeID (Consumer/B2B)	Platform Status	Global Technology Platform	Integrated with Naiz Fit and ShoeSize.Me for unified sizing engine.

For the Orgad e-commerce platform, the channel relies heavily on established marketplaces. Specifically, Orgad's operational efficiency is tied to its Fulfilled by Amazon (FBA) operating model, which has helped improve logistics and inventory management. While specific Amazon revenue percentages aren't broken out for Q3 2025, Orgad continues its contribution to the top-line results through AI-driven merchandising on Amazon and other digital venues.

The consumer-facing channel, primarily the MySizeID mobile application, is part of the broader technology stack that serves retailers. The search results don't detail specific mobile application store download or transaction numbers for MySizeID itself, but the platform is part of the unified sizing intelligence engine being advanced. The focus seems to be on B2B integration rather than direct consumer sales via the app store as a primary revenue driver in the latest reports.

The Percentil website and platform represent a distinct channel for circular fashion transactions. This platform is scaling across four European markets:

• - Spain
• - Italy
• - Germany
• - France

Percentil is actively adding new wholesale partners while expanding its direct-to-consumer sales within these regions. For context, the platform generated $180,000 in revenue in the second quarter of 2025, covering the period since its acquisition in May.

Overall, the company reported total revenue of $2.6 million for the third quarter of 2025. You need to watch the SaaS expansion from Naiz Fit and the scaling of Percentil in Europe as the expected drivers for ongoing sequential growth into Q4 2025. Finance: draft Q4 2025 channel revenue projections by next Tuesday.

My Size, Inc. (MYSZ) - Canvas Business Model: Customer Segments

You're looking at the customer base for My Size, Inc. (MYSZ) as of late 2025. The company serves multiple distinct groups through its integrated technology ecosystem, which includes Naiz Fit, ShoeSize.Me, MySizeID, and the Percentil marketplace.

The overall business, which supports these segments, reported revenue of $2.6 million for the third quarter ended September 30, 2025, with a gross profit of $1.0 million in that same quarter. Cash and equivalents stood at $4.5 million as of September 30, 2025.

The primary business-to-business customer segments are served by the SaaS platforms:

• Global fashion and apparel e-commerce retailers seeking to reduce returns
• Footwear brands and retailers needing AI-powered sizing solutions

Here's a look at the scale of the technology platforms targeting these business clients:

Customer Focus Area	Platform/Metric	Data Point (as of late 2025)
Apparel SaaS Growth	Naiz Fit Year-to-Date SaaS Revenue Growth	Over 25%
Footwear Sizing Revenue	ShoeSize.Me ShoeAI SaaS Revenue (2025 Projection)	On track to surpass €0.5 million
Global Retail Clients	ShoeSize.Me Fashion Retailers Served	20+
Data Depth (Footwear)	Consumer Shopping Experiences Analyzed	More than 92 million
Data Depth (Footwear)	Shoe Sizes Analyzed on International Scales	23 million sizes on 19 scales

The direct-to-consumer segment relies on the MySizeID technology, which is integrated into retailer platforms:

• Consumers using the MySizeID app for accurate body measurements

While the most granular user counts are from prior reporting, the technology's impact on the consumer experience is quantified by these figures, which inform the value proposition to retailers:

• Personalized size recommendations delivered across 18+ countries
• Total personalized size recommendations delivered: over 42 million
• Virtual try-ons supported: 1.5 million
• Reported reduction in return rates for partners: 14%

A distinct customer segment is captured by the Percentil business unit, which focuses on the circular economy within specific European markets:

• European consumers and brands participating in the circular fashion economy

Percentil's operational footprint and financial contribution define this segment:

Percentil operates its secondhand marketplace across Spain, Italy, Germany, and France. My Size expects this unit to generate $1.5 million in revenue in the second half of 2025. The acquisition of key assets for this unit had a total transaction value of approximately €610,000 (about $679,000), which included a cash payment of €40,000 (about $44,500).

My Size, Inc. (MYSZ) - Canvas Business Model: Cost Structure

You're looking at the expense side of the My Size, Inc. (MYSZ) equation as of late 2025. Honestly, the cost structure reflects a company balancing investment in its AI platforms with scaling its new circular fashion business, Percentil. We have solid figures from the third quarter ending September 30, 2025, which gives us a clear, albeit partial, view.

The primary cost drivers are clearly technology development and the operational overhead of running both the SaaS and the resale marketplace. For instance, the focus on unifying the fit-tech stack-Naiz Fit, ShoeSize.Me, and MySizeID-is a direct driver of R&D spending, even if the exact quarterly R&D spend isn't broken out separately from the TTM (Trailing Twelve Months) figures.

Here's the quick math on the major expense categories based on the latest available TTM data ending September 30, 2025, alongside the key Q3 2025 performance metrics:

Cost Category (Period Ending Sep 30, 2025)	Amount (Millions USD)	Context/Notes
Cost of Revenue (COGS) - Inferred Q3 2025	$1.6 million	Calculated as Q3 Revenue ($2.6M) minus Q3 Gross Profit ($1.0M).
Selling, General & Admin (SG&A) - TTM	$6.3 million	Represents the full twelve months ending September 30, 2025.
Research & Development (R&D) - TTM	$0.43 million	TTM figure for AI and algorithm refinement investment.
Total Operating Expenses - TTM	$6.45 million	Sum of SG&A, R&D, and Other Operating Expenses for TTM.
Operating Loss - Q3 2025	$3.0 million	Worsened sequentially from Q2 2025 due to reinvestment and integration costs.

Research and development (R&D) for AI and algorithm refinement

The investment here is foundational for the entire technology segment. While the TTM R&D spend was $0.43 million, management commentary points to active integration efforts, specifically advancing the unification of ShoeSize.Me with Naiz Fit and MySizeID to create a single sizing intelligence engine. This integration work is a key cost center, even if it doesn't always map perfectly to the R&D line item in a given quarter.

Sales and marketing expenses for global SaaS expansion

Direct sales and marketing costs are bundled within the SG&A figure, but the results show the payoff: Naiz Fit continued its global expansion, posting over 25% year-to-date SaaS revenue growth. This growth validates the spending on client deployments and renewals across various regions. You should watch the SG&A line item closely for any spikes that correlate with major new market entries.

Costs of goods sold (COGS) for the Orgad e-commerce platform

For the third quarter of 2025, we can back into the COGS. With revenue at $2.6 million and gross profit at $1.0 million, the Cost of Revenue, which includes Orgad's direct costs, was $1.6 million. Orgad's operational efficiency improved due to its transition to the Fulfilled by Amazon (FBA) model, which directly impacts this COGS line by streamlining logistics and inventory management.

Operational costs for Percentil's secondhand marketplace logistics

Specific logistics costs for Percentil aren't itemized, but the overall trend is positive cost management. The transition of Orgad to FBA is noted as lowering logistics costs generally. Percentil's scaling across Spain, Italy, Germany, and France is expected to drive sequential growth, suggesting that their operational structure is becoming more efficient as volume increases, which helps the overall gross margin, which was 27% year-over-year in Q3 2025.

General and administrative (G&A) costs, including M&A integration

The TTM G&A component of SG&A was $6.3 million. You need to note that the Q3 2025 operating loss of $3.0 million was worse than Q2's ~$0.6 million loss because the company invested in integration and AI. While there were no reported Merger & Restructuring Charges for the TTM ending September 2025, the management commentary confirms that integration costs were a factor in the sequential operating loss widening, meaning G&A absorbed significant, non-recurring integration expenses during the quarter.

• Q3 2025 Gross Profit stood at $1.0 million.
• Cash and equivalents were $4.5 million as of September 30, 2025.
• The Net Loss for Q3 2025 narrowed to $2.8 million year-over-year.
• Percentil contributed $180,000 in revenue since its May 2025 acquisition through Q2 2025.

Finance: draft 13-week cash view by Friday.

My Size, Inc. (MYSZ) - Canvas Business Model: Revenue Streams

You're looking at how My Size, Inc. (MYSZ) is actually bringing in the money as we head into the end of 2025. It's a mix of recurring tech fees and direct sales, which is a classic strategy to balance stability with high-growth potential.

The core of the recurring revenue comes from the Software-as-a-Service (SaaS) side, primarily through the Naiz Fit platform, which also incorporates MySizeID functionality for their B2B retailer clients. This segment is showing real traction; Naiz Fit posted over 25% year-to-date SaaS revenue growth as of the Q3 report, driven by new deployments and renewals across various regions. That recurring revenue stream is key, often carrying gross margins as high as 80% based on the volume of fit recommendations made for online shoppers.

The other major components involve direct sales and transaction-based income, which you need to watch closely for quarterly volatility. You've got the Orgad platform, which is My Size, Inc.'s e-commerce business. They've been optimizing Orgad by shifting to a Fulfilled by Amazon (FBA) model, which helps with logistics and margin performance. To give you some context on the scale, Orgad generated about $2.5 million in revenue back in 2021.

Then there is the newer, but strategically important, revenue from the Percentil circular fashion marketplace, which operates across Spain, Italy, Germany, and France. This stream includes transaction fees and direct sales as they scale up wholesale partners and direct-to-consumer sales in Europe. For instance, in the second quarter of 2025, Percentil contributed $180,000 in revenue since its May acquisition.

Here's a quick look at the top-line performance and the goal for the year:

Metric	Value	Context/Date
Q3 2025 Total Revenue	$2.6 million	Reported for the quarter ended September 30, 2025
Projected 2025 Annual Revenue Target	$15 million	Stated company projection based on late 2024 momentum
Q2 2025 Total Revenue	$2.0 million	Reported for the quarter ended June 30, 2025
Naiz Fit SaaS YTD Growth	Over 25%	Year-to-date growth as of Q3 2025
Cash and Equivalents	$4.5 million	As of September 30, 2025

The company is definitely focused on making these different streams work together as one ecosystem. The CEO noted that the Q3 results, which showed sequential revenue growth of 26% quarter-over-quarter, were supported by the scaling of Percentil and the SaaS momentum from Naiz Fit. It's all about driving that recurring SaaS base while leveraging the e-commerce and resale platforms for broader market capture.

You should keep an eye on the following elements driving these revenue streams:

• - Software-as-a-Service (SaaS) subscription fees from Naiz Fit and MySizeID clients (over 25% YTD growth in 2025)
• - E-commerce sales revenue from the Orgad platform, currently optimizing its logistics via FBA
• - Transaction fees and sales from the Percentil circular fashion marketplace across Spain, Italy, Germany, and France
• - Q3 2025 total revenue was $2.6 million
• - Projected 2025 annual revenue target is $15 million

If onboarding for new SaaS clients slows down, or if market conditions continue to pressure Orgad's direct sales, you'll see that reflected in the quarterly sequential numbers. Finance: draft 13-week cash view by Friday.