My Size, Inc. (MYSZ): Marketing Mix Analysis [Dec-2025 Updated]

You're looking for a clear, no-fluff breakdown of My Size, Inc.'s (MYSZ) current marketing strategy, and honestly, the story is in the numbers and the shift from a single product to a full-stack retail intelligence platform. As someone who has spent two decades mapping growth trajectories, I can tell you the pivot is working: Q3 revenue hit $\mathbf{\$2.6}$ million, a $\mathbf{26\%}$ sequential jump, driven by high-margin SaaS gross margins up to $\mathbf{80\%}$. That's the real signal. My Size, Inc. isn't just selling fit tech anymore; they are building an omnichannel ecosystem with platforms like Naiz Fit and Percentil. So, let's cut through the noise and see exactly how their Product, Place, Promotion, and Price are set up to hit that $\mathbf{\$15}$ million full-year projection.

My Size, Inc. (MYSZ) - Marketing Mix: Product

The core offering from My Size, Inc. is the AI-driven sizing solution ecosystem, designed to integrate intelligence across the retail lifecycle.

• Key platforms include MySizeID, Naiz Fit, and ShoeSize.Me for apparel and footwear fit-tech.
• Orgad functions as the omnichannel e-commerce platform for merchandising and logistics.
• Percentil represents the new circular commerce platform focused on secondhand apparel resale.

The financial performance of the product portfolio, as of the third quarter ended September 30, 2025, shows sequential growth and margin improvement across the technology stack.

The fit-tech segment, powered by Naiz Fit, demonstrated strong Software as a Service (SaaS) momentum, with year-to-date SaaS revenue growth exceeding 25%. Technologies within the sizing solutions have previously delivered a 5.7x lift in conversion and a 14% reduction in returns for leading global fashion clients. The Percentil platform, operating in Spain, Italy, Germany, and France, was projected to generate $1.5 million in revenue in the second half of 2025. Since its acquisition in May 2025, Percentil contributed $180,000 in revenue in Q2 2025. The Orgad unit optimized logistics through its Fulfilled by Amazon (FBA) operating model.

My Size, Inc. (MYSZ) - Marketing Mix: Place

You're looking at how My Size, Inc. gets its technology and services into the hands of retailers and consumers. The core of their distribution strategy leans heavily on a B2B model for their sizing solutions, which means placing their technology directly within their clients' digital storefronts. This approach has resulted in a global B2B distribution model supported by over 1,000 retailer partnerships.

These partnerships are with major names in apparel, which is how their AI-driven sizing solutions reach the end-user. Here's a look at some of the brands that form this distribution network:

• Levi's
• Polo
• Speedo
• Dockers
• Nautica
• Perry Ellis
• Moschino
• Canali
• 7 For Mankind
• Desigual

For the SaaS solutions, like Naiz Fit, the placement strategy involves deep technical integration. They ensure their technology works seamlessly where the transactions happen. This means direct integration with major e-commerce platforms. For instance, in 2024, over 100 fashion brands adopted the platform, utilizing modules that integrate with systems including Shopify and Salesforce. Also, the integration of ShoeSize.Me under the Naiz Fit umbrella strengthens this by adding footwear sizing capabilities across Central Europe.

The company's e-commerce platform, Orgad, is actively shifting its focus. While it had a strong presence in North America, Orgad is now strategically expanding its e-commerce operations across Europe, following a key certification to supply a major European retailer. To manage inventory and logistics efficiently for this segment, Orgad utilizes a Fulfilled by Amazon (FBA) operating model.

For the circular fashion side, Percentil handles the distribution of its secondhand marketplace across specific European territories. This operation is focused on Spain, Italy, Germany, and France. To give you some context on the scale of these markets, here's a snapshot of the secondhand economy in those key regions based on 2024 data:

This data comes from a survey of the five biggest European economies, excluding Russia. The corporate structure supports this global reach; the company maintains its headquarters in New York while housing its critical research and development facilities in Israel.

My Size, Inc. (MYSZ) - Marketing Mix: Promotion

Promotion activities for My Size, Inc. (MYSZ) in late 2025 centered on validating the platform's technological efficacy, executive thought leadership, and the strategic rationale behind its consolidation efforts.

Marketing highlights for the Naiz Fit division showcased concrete performance improvements for retail clients. These metrics are central to the promotional messaging directed at prospective customers.

CEO visibility served to position My Size, Inc. leadership at the forefront of retail technology discussions. Ronen Luzon, CEO of My Size, Inc., was scheduled to present at NobleCon21 - Noble Capital Markets' Twenty First Annual Emerging Growth Equity Conference at Florida Atlantic University on Wednesday, December 3^rd. This follows earlier engagement at major industry forums, as the Company showcased its AI sizing leadership at the Drapers Social Summit 2025 in the UK. Furthermore, My Size, Inc. announced participation in CES 2025 and NRF 2025 to unveil technological advancements.

Public relations efforts heavily promoted the broader platform narrative, shifting the focus from a pure sizing company to a comprehensive technology provider. The core narrative promoted the development of the 'Retail Intelligence Engine' for fashion. This was coupled with emphasizing the circular commerce aspect, positioning the recently acquired Percentil unit as a leader in Europe's Circular Fashion Economy across Spain, Italy, Germany, and France.

The active Mergers and Acquisitions (M&A) strategy was promoted as an engineered catalyst for long-term growth and platform consolidation. The CEO's mid-year shareholder update explicitly framed the acquisitions of Naiz Fit, Orgad, and Percentil as part of this thesis, designed to create exponential value through integration. More recently, the acquisition of ShoeSize.Me was promoted as another milestone in this consolidation strategy, creating a unified platform for apparel and footwear sizing intelligence. The Q3 2025 results, showing revenue of $2.6 million and cash of $4.5 million as of September 30, 2025, provided a financial backdrop to this growth strategy.

Targeted outreach focused on high-value decision-makers. At the Drapers Social Summit 2025, the Naiz Fit division engaged directly with C-level executives from prominent UK retailers, including AllSaints, River Island, Primark, GANNI, and Harrods. This direct engagement aimed to convert awareness into enterprise-level SaaS deployments.

• Naiz Fit SaaS revenue growth year-to-date was over 25%.
• Percentil contributed $180,000 in revenue since its May acquisition through Q2 2025.
• ShoeSize.Me is on track to surpass €0.5 million in SaaS revenues for 2025.
• The Company reported a Q3 2025 operating loss of $3.0 million, narrowing from the prior year's $3.4 million net loss.

My Size, Inc. (MYSZ) - Marketing Mix: Price

You're looking at how My Size, Inc. prices its technology offerings, which is key since the primary revenue model is Software as a Service (SaaS) with recurring monthly/annual fees. This structure is designed to create predictable income streams, which is what investors like to see when assessing pricing power.

The financial results from the third quarter ended September 30, 2025, show the pricing strategy is driving top-line momentum. Revenue for Q3 2025 hit $2.6 million, reflecting a strong 26% sequential increase from Q2 2025. Also, the gross profit for that quarter reached $1.0 million, showing that the cost to deliver these services is being managed effectively relative to the revenue generated.

The recurring nature of the SaaS model is definitely a key driver here. Naiz Fit SaaS revenue growth was over 25% year-to-date in 2025. This growth validates the pricing set for the platform, suggesting customers see enough value to commit to recurring subscriptions.

Here's a quick look at the key financial metrics that reflect the pricing environment as of late 2025:

Management is clearly positioning the company for scale based on this pricing power. The company projects a full-year 2025 revenue of $15 million based on current momentum. This target reflects confidence in maintaining or accelerating the current pricing and customer acquisition pace across their platforms.

The pricing strategy, centered on SaaS subscriptions, supports several key financial outcomes:

• Recurring revenue base from Naiz Fit and ShoeSize.Me.
• Sequential revenue acceleration of 26% in Q3 2025.
• Year-to-date SaaS revenue growth exceeding 25%.
• Gross profit of $1.0 million in the third quarter.

Financially, you need to track the cash position alongside this revenue growth; cash and equivalents stood at $4.5 million as of September 30, 2025. Finance: draft 13-week cash view by Friday.