My Size, Inc. (MYSZ): ANSOFF MATRIX [Dec-2025 Updated]

You're looking at My Size, Inc. and trying to see past the current stock price to the real growth runway ahead. After two decades analyzing these plays, I can tell you their AI sizing and commerce tech offers four clear, actionable strategies, not just vague ideas. We're talking about near-term gains, like driving a 20% sales increase in core European markets by deepening SaaS adoption, or more aggressive moves like developing a new B2C health tracking service. Still, the real question is whether they focus on pushing their existing tech-like aiming for that 26% sequential growth from Orgad-or take the plunge into entirely new sectors like logistics dimensioning. This Ansoff Matrix lays out the entire playbook for My Size, Inc., from the safest path to the most ambitious, so you can see where the next dollar of value will come from.

My Size, Inc. (MYSZ) - Ansoff Matrix: Market Penetration

You're looking at how My Size, Inc. (MYSZ) plans to drive more revenue from the customers and markets it already serves. This is about deepening the relationship with the existing base, which is generally the lowest-risk growth path.

For the SaaS side, the focus is definitely on getting more value from the current B2B relationships. My Size, Inc. (MYSZ) already works with more than 1,000 B2B retailer partnerships. The goal here is to push for deeper adoption of the Naiz Fit platform within that established base. We see real traction already, as Naiz Fit reported over 25% year-to-date SaaS revenue growth for 2025, coming from new client deployments and renewals across various regions. That's solid momentum in the existing customer pool.

Next up is the cross-sell, which is about bundling the technology you already sold them. My Size, Inc. (MYSZ) is actively advancing the integration of ShoeSize.Me with Naiz Fit and MySizeID. This creates a unified sizing intelligence engine that covers both apparel and footwear for current clients. ShoeSize.Me, which serves over 20 fashion retailers in Central Europe, now operates under the Naiz Fit umbrella, which should unlock revenue synergies through cross-selling across the combined customer base.

Regarding Percentil, the strategy is focused on maximizing its presence in the four core European markets where it operates: Spain, Italy, Germany, and France. Management noted that Percentil continued strong performance across these regions, adding new wholesale partners and expanding direct-to-consumer sales. While the specific target of a 20% increase in direct-to-consumer sales isn't explicitly stated in the latest reports, the platform did contribute $180,000 in revenue in Q2 2025 since its acquisition in May, and the company expects its contribution to accelerate in the second half of 2025.

For Orgad, the market penetration play involves capturing more European e-commerce volume through its Fulfilled by Amazon (FBA) model, which management has optimized for better logistics and margin performance. This push is happening against a backdrop of strong overall company performance; Q3 2025 revenue hit $2.6 million, which represented a 26% sequential increase from Q2 2025. This sequential growth provides the financial context for the Q4 campaign push.

Here are some key financial figures from the latest reported quarter to ground this strategy:

If onboarding for new Naiz Fit modules takes longer than expected, churn risk rises defintely.

Finance: draft 13-week cash view by Friday.

My Size, Inc. (MYSZ) - Ansoff Matrix: Market Development

You're looking at My Size, Inc. (MYSZ) Market Development, which means taking your existing, proven technologies-the sizing intelligence and the e-commerce/re-commerce platforms-and pushing them into new geographic areas or new B2B segments. It's about leveraging what you've built to capture new revenue streams outside your current core footprint. Here's the quick math on where the company stands as it executes this strategy, based on the latest figures.

Expand Percentil's Secondhand Marketplace into Two New Major European Union Countries Beyond the Current Four

My Size, Inc. acquired the key assets of Percentil in May 2025, positioning the platform as a premium re-commerce player focused on sustainable fashion. Currently, Percentil operates across four major EU markets: Spain, Italy, Germany, and France. The strategy here is to move into two additional, major EU countries to capitalize on the evolving circular fashion economy driven by new EU legislation mandating durability and traceability. The financial expectation tied to this segment is significant; My Size, Inc. expected the Percentil business unit to generate $1.5 million in revenues in the second half of 2025. This acquisition alone represented a projected 25% increase to My Size, Inc.'s total revenue at the time of the deal. The goal is to build a profitable, scalable, and sustainable circular fashion business from day one.

The existing footprint provides the blueprint for this expansion:

• Percentil continued strong performance across its current four European Markets.
• The unit added new wholesale partners and expanded direct-to-consumer sales.
• The company expects Percentil's contribution to accelerate in the second half of 2025.

Accelerate B2B Sales of the Core Sizing Solutions (Naiz Fit, MySizeID) in the US Market, Focusing on Major Retail Chains

The core sizing technology, powered by Naiz Fit and MySizeID, is already global, having delivered over 42 million personalized size recommendations across 18+ countries. The B2B SaaS momentum for Naiz Fit is showing traction, with over 25% year-to-date SaaS revenue growth as of Q3 2025, driven by new client deployments and renewals across multiple regions. While the focus on major US retail chains is a strategic action, the financial impact of these solutions is quantifiable:

These figures, achieved across the existing client base, support the push for acceleration in the large US market. The company's overall revenue for Q3 2025 was $2.6 million, up 26% sequentially from Q2 2025.

Establish a Strategic Partnership to Deploy Orgad's E-commerce Platform in a Key South American Market

Orgad, My Size, Inc.'s e-commerce and logistics unit, has been optimizing its operations, notably transitioning to a Fulfilled by Amazon (FBA) operating model, which contributed to improved logistics and margin performance. Prior to the Percentil acquisition, Orgad was already shifting focus from primarily North America to expanding operations across Europe, following the receipt of certification to become a supplier for a major European retailer. The strategic intent to deploy the platform in South America is a clear Market Development move, aiming to leverage Orgad's established e-commerce and logistics capabilities in a new geographic territory. The overall company financial health provides context for investment capacity, with cash and equivalents reported at $4.5 million as of September 30, 2025.

Target the UK Market as a Strategic Cornerstone for International Expansion with the AI Sizing Technology

The UK represents a critical, non-EU market for the AI sizing technology, which has already demonstrated broad reach across 18+ countries. Targeting the UK specifically as a cornerstone suggests a focus on a high-value, mature e-commerce market where return rate reduction is paramount. The technology's proven ability to reduce return rates by 14% is a direct value proposition for UK retailers looking to manage costs. The overall financial performance shows positive momentum; My Size, Inc.'s gross profit for Q3 2025 was $1.0 million, a 27% increase year over year. This operational improvement supports the investment required for a strategic cornerstone market like the UK. The company had a net loss of $2.8 million in Q3 2025, which was an improvement from $3.4 million in the prior year, indicating better cost control as expansion efforts proceed.

My Size, Inc. (MYSZ) - Ansoff Matrix: Product Development

You're looking at how My Size, Inc. (MYSZ) plans to grow by launching new tech into its existing retail client base. It's about pushing new software and services to the partners you already have contracts with, so you don't have to find entirely new customers first.

The push for team optimization starts with the recently launched NaizGPT Conversational AI Assistant. This tool, which successfully launched its pilot program on July 30, 2025, is built on a retail-tuned large language model. Management expects to transition NaizGPT from the pilot phase to full commercial availability in the fourth quarter of 2025. This move targets existing e-commerce teams, allowing them to query sizing and returns data conversationally instead of relying solely on static dashboards.

Next up is the in-store push with the FirstLook Smart Mirror. This product is designed for existing B2B apparel partners to integrate into their physical locations for omnichannel service. While the initial rollout data is from early 2022, the pricing structure remains the baseline for recurring service fees. You should model the expected recurring revenue based on these figures:

To drive deeper value from the unified sizing data, the plan involves developing a premium data analytics dashboard. The goal here is aggressive: reduce returns by an additional 5% beyond the existing performance. For context, the core Naiz Fit solution already delivered a reported 14% reduction in return rates based on late 2024 figures. The underlying data engine is substantial, having supported over 42 million personalized size recommendations across 18+ countries, including 1.5 million virtual try-ons.

The expansion of MySizeID capabilities into non-apparel items is supported by recent strategic moves, which show the company's ability to integrate adjacent verticals. The acquisition of ShoeSize.Me, for instance, was executed with a cash payment of $150,000 plus an issuance of 241,093 shares of common stock. This move immediately enriched the data lake, which now includes analysis of 92 million consumer shopping experiences and 1.2 million shoe models. The acquired entity is projected to contribute over €0.5 million in SaaS revenues for the full 2025 fiscal year, demonstrating a clear path for applying sizing technology beyond just clothing.

Here's a quick look at the scale of the existing and targeted product enhancements:

• NaizGPT commercial launch target: Q4 2025.
• FirstLook Smart Mirror monthly fee: $160.
• Targeted additional return reduction: 5%.
• Existing return reduction baseline: 14%.
• ShoeSize.Me projected 2025 SaaS revenue: Over €0.5 million.

The Q2 2025 revenue for My Size, Inc. was $2.0 million, with a cash position of $4.28 million as of June 30, 2025. The operating loss for the quarter improved by 49% to $586,000. Finance: draft 13-week cash view by Friday.

My Size, Inc. (MYSZ) - Ansoff Matrix: Diversification

You're looking at how My Size, Inc. (MYSZ) can push beyond its current market footing, which saw Q3 2025 revenue hit $2.6 million, up 26% sequentially from Q2 2025, with a net loss of $2.8 million as of September 30, 2025. Cash on hand was $4.5 million at that date.

Diversification means taking your core competency-the dimensioning algorithms-into entirely new product/market combinations. Here's how that could look, grounded in the market realities we see today.

Launch the SkyDriver and SkySensing logistics dimensioning products in the Asian logistics market.

This targets a massive, growing market where your dimensioning tech could solve real problems for carriers and warehouses. The Asia Pacific Logistics Market was valued at USD 4,930.27 billion in 2025 and is projected to grow at a compound annual growth rate (CAGR) of 7.6% from 2025 to 2030, reaching a projected revenue of US$ 2,142.4 billion by 2030, according to one estimate. Another projection sees the broader Asia Pacific Logistics Market reaching USD 8,280 billion by 2034. The Contract Logistics segment alone is expected to hold a 42% share of the global market in 2025. Your SkyDriver/SkySensing products, which automate package dimensioning, directly address the need for efficiency in this region, which is the fastest-growing globally.

Acquire a complementary AI-driven logistics or supply chain tech company in the US to enter that market segment.

The US market shows strong appetite for AI in supply chain. The global AI in Supply Chain market is estimated to be USD 14.49 billion in 2025, with a projected CAGR of 22.9% through 2031. The North America segment captured the largest share at 39% in 2024. Specifically, the U.S. AI in supply chain market size was exhibited at USD 2.31 billion in 2024. Acquiring a US-based firm would immediately plug My Size, Inc. into this high-growth, high-value ecosystem, potentially complementing the existing Orgad operations and leveraging the over 25% year-to-date SaaS revenue growth seen in the Naiz Fit platform.

Create a new B2C subscription service for personalized health and fitness tracking using the core measurement technology.

This moves your core measurement tech into the consumer health space. The global Hyper-Personalized Fitness Industry is estimated to surpass a market valuation of USD 4,631.8 Million in 2025, with a robust CAGR of 18.9% between 2025 and 2035. The broader global Fitness Tracker Market is estimated at USD 78.78 billion in 2025. The Digital Health Subscription Platforms Market, which is a good proxy for a subscription service model, was valued at $143.4 Billion in 2023 and is expected to reach $343.4 Billion by 2030 at a 12.4% CAGR. Your technology, which accurately measures body dimensions, could be positioned as the gold standard input for personalized fitness plans, offering a precision advantage over manual inputs.

Target the industrial measurement sector with a new product line leveraging the core dimensioning algorithms.

The Industrial Metrology Market is substantial and growing, directly aligning with your dimensioning algorithms. The market size was estimated at USD 14.31 billion in 2025, projected to grow at a CAGR of 5.9% through 2030. Another estimate places the 2024 market at USD 15.1 billion, with a projected CAGR of 7.1% through 2034. The hardware segment dominated this market with a revenue share of over 59% in 2024. Deploying your algorithms here, perhaps for quality control or reverse engineering applications, taps into a sector where precision is non-negotiable, offering a path to higher-margin industrial contracts to supplement the current $1.0 million gross profit seen in Q3 2025.

Here's a quick look at the potential market scale for these new vectors:

The current financial reality for My Size, Inc. shows a need for revenue diversification beyond the core apparel fit-tech and Percentil operations, which generated $2.6 million in Q3 2025 revenue. The improvement in operating loss by 9% year-over-year to $3.0 million in Q3 2025 suggests operational tightening, but new market entry is defintely required for scale.