LiveRamp Holdings, Inc. (RAMP): Marketing Mix Analysis [Dec-2025 Updated]

You're digging into LiveRamp Holdings, Inc. right as the company is making its biggest strategic shift in years, moving toward a new usage-based pricing model while leaning into AI-driven products like Cross-Media Intelligence. Honestly, after closing fiscal 2025 with $504 million in Annual Recurring Revenue and posting a strong Q2 2026 EPS of $0.55, the question isn't just if they'll survive the privacy shift, but how they'll monetize it. To get a clear, analyst-level view of the strategy underpinning these numbers, let's break down the Product, Place, Promotion, and Price that defines LiveRamp Holdings, Inc. as of late 2025.

LiveRamp Holdings, Inc. (RAMP) - Marketing Mix: Product

You're looking at the core offerings LiveRamp Holdings, Inc. puts in front of its clients to solve data connectivity and identity challenges in a privacy-first digital landscape. It's all about making first-party data usable, safe, and measurable across the open internet.

Data Collaboration Platform, enabling secure data sharing

The Data Collaboration Platform is the central hub, which CEO Scott Howe noted was resonating with customers, driving sales momentum in the third quarter of fiscal 2025. This platform underpins their clean room solution, allowing partners to work with data securely. For instance, Retail Media Networks can now power clean room collaboration, audience segmentation, and activation in one place for their brand partners. Also, Snowflake customers can resolve their data to a RampID directly within their AWS or Snowflake environment, cutting down on data transfer delays.

Authenticated Traffic Solution (ATS) for cookieless identity resolution

ATS is designed to let marketers target and measure campaigns without relying on third-party cookies or device identifiers. While the latest adoption numbers aren't from late 2025, the solution has a proven track record. Historically, ATS was adopted by more than 400 publishers and 70 demand and supply platforms. When publishers use ATS to transact on RampID, marketers are willing to pay 58% more CPMs and increase bid rates by 45%. Even Microsoft Advertising, the world's second-largest publisher, saw a larger than 40% increase in CPMs on authenticated impressions.

RampID, a privacy-centric, pseudonymous identifier for people-based marketing

RampID is the durable, interoperable identifier powering much of the LiveRamp Holdings, Inc. portfolio. LiveRamp Holdings, Inc. prioritizes accuracy over sheer reach, maintaining the largest fully deterministic identity graph on the market.

• LiveRamp Holdings, Inc. has PII maintained on 245 million individuals in the U.S. within its Identity Graph.
• Maintained RampIDs, representing a fully recognized individual, start with the prefix XY and are 49 characters long.
• Derived RampIDs, where PII is associated but not yet complete, start with Xi and are 70 characters long.
• The company continues to invest in connectivity, delivering 10%+ higher match rates year-over-year as of February 2025.

Data Marketplace for buying and selling data sets

The revenue generated from the Data Marketplace, categorized as Marketplace & Other revenue, shows healthy growth, indicating strong activity in data set transactions. This segment is a key part of their overall revenue mix.

Measurement and Attribution solutions for campaign performance

A significant product development in late fiscal 2025 was the launch of Cross-Media Intelligence (CMI), a solution designed to unify deduplicated cross-screen measurement. This aims to give marketers a single scorecard for media performance across linear TV, CTV, and digital.

Here's a quick look at how the product-related revenue streams performed in the full fiscal year 2025, which ended March 31, 2025:

The platform's stickiness is also evident in retention metrics. Platform net retention was 111% for Q3 FY25 and 106% for Q4 FY25. Furthermore, the company's focus on operational efficiency is reflected in its cash generation; fiscal year 2025 operating cash flow rose 46% year-over-year to $154 million.

CMI is designed to accelerate insights up to 4X faster with self-serve workflows and can be configured to boost actionability and ROI by up to 25%.

LiveRamp Holdings, Inc. (RAMP) - Marketing Mix: Place

The distribution strategy for LiveRamp Holdings, Inc. centers on making its data collaboration platform accessible across the digital ecosystem through direct engagement, strategic technology alliances, and a broad partner ecosystem, all underpinned by a cloud-native delivery model.

Direct sales force targeting enterprise clients globally

The direct sales motion focuses on securing large, high-value enterprise relationships. As of the end of the fourth quarter of fiscal year 2025 (March 31, 2025), LiveRamp Holdings, Inc. served 840 direct subscription customers globally, a slight decrease from 900 in the prior year. However, the focus on enterprise value is clear, as the number of customers with annualized subscription revenue exceeding $1 million grew by 11% year-over-year to reach 128 as of March 31, 2025. For the second quarter of fiscal year 2026 (ending October 31, 2025), the company reported serving 835 direct customers worldwide.

The scale of the enterprise focus can be seen in the revenue concentration:

Cloud partnerships with major providers like AWS, Google, and Snowflake

A core component of the Place strategy is embedding the platform where customer data resides, which is predominantly in major cloud environments. LiveRamp Holdings, Inc. maintains deployments and partnerships across major cloud platforms, including AWS and Google Cloud Platform (GCP). The company was recognized as a "Global Industry Technology Partner of the Year" by Google Cloud in 2023. Furthermore, LiveRamp Holdings, Inc. was named a leader in Snowflake's 2025 Modern Marketing Stack Report. These partnerships enable identity resolution capabilities built on frameworks like Snowflake's native applications framework.

Extensive partner network of publishers, advertisers, and data providers

Distribution is significantly amplified through a vast network of ecosystem partners. As of May 2025, the LiveRamp Data Collaboration Network included over 900 leading advertisers, platforms, publishers, data providers, and commerce media networks. This network scale is cited as essential for delivering outcomes for marketers and media owners. Additionally, LiveRamp Holdings, Inc. serves thousands of additional customers through reseller partnerships.

Global presence with key operations in North America and Europe

LiveRamp Holdings, Inc. is headquartered in San Francisco, California, with offices worldwide. The company continues to expand its global footprint, maintaining key operations and presence across North America and Europe, while also expanding into Latin America and Asia Pacific regions as of the second quarter of fiscal year 2026.

Software-as-a-Service (SaaS) delivery model via cloud infrastructure

The product is delivered via a Software-as-a-Service model, leveraging cloud infrastructure. This is evidenced by the revenue structure, where subscription revenue, the core SaaS component, represented 76% of total revenue in the fourth quarter of fiscal 2025, totaling $145 million. For the second quarter of fiscal year 2026, subscription revenue reached $150 million. The reliance on cloud infrastructure is also reflected in the cost structure; for instance, cost of revenue in the first quarter of fiscal 2026 increased to $58.3 million, driven in part by cloud infrastructure costs and increased customer usage.

• Subscription revenue for Q4 FY2025: $145 million.
• Subscription revenue for Q2 FY2026: $150 million.
• Cloud infrastructure costs contributed to the Q1 FY2026 cost of revenue of $58.3 million.

LiveRamp Holdings, Inc. (RAMP) - Marketing Mix: Promotion

Promotion for LiveRamp Holdings, Inc. centers on establishing the company as the essential, trusted infrastructure for data collaboration in an increasingly privacy-centric digital ecosystem. This involves targeted communication across industry forums and direct stakeholder channels.

Industry thought leadership focused on data privacy and identity resolution

LiveRamp Holdings, Inc. actively positions itself as a leader in data ethics and foundational identity, a crucial element given the industry's focus on privacy guardrails. This thought leadership is validated by external recognition, such as being named a Leader in Snowflake's 2025 Modern Marketing Stack Report. The narrative emphasizes that without high-quality, connected data, the promise of Agentic AI cannot be fully realized. The company's messaging highlights the shift from traditional KPIs like Return on Ad Spend (ROAS) to metrics that reflect direct impact on the business and consumer resonance.

• Agentic AI was a central theme at industry gatherings, requiring proprietary data for success.
• The company launched the Cross-Media Intelligence solution to provide unified, deduplicated reporting across screens.
• The focus is on building meaningful networks powered by data and trust to unlock growth.

Participation in major industry events like Cannes Lions and DMEXCO

Direct engagement at premier industry events is a key promotional tactic to influence decision-makers. LiveRamp Holdings, Inc. maintained a strong presence at these gatherings to discuss the future of advertising and data collaboration.

At Cannes Lions 2025 in June, the focus included Commerce Media's next chapter, with the Chief Revenue Officer participating in a roundtable discussion alongside leaders from Uber Advertising and PayPal Ads. Furthermore, DMEXCO co-hosted several exclusive events during the Cannes Lions festival, including an invite-only dinner and a lunch with Kantar exploring how creativity fuels brand growth. The company's own customer and partner conference, RampUp 2025, hosted in late February, brought together more than 2,000 marketers and media owners for over 45 sessions, featuring insights from 100+ industry leaders.

Content marketing, including white papers and case studies on ATS adoption

The content strategy heavily features third-party validation to quantify the value proposition of the LiveRamp Holdings, Inc. platform. A commissioned Total Economic Impact (TEI) study conducted by Forrester Consulting provided concrete financial backing for their promotional claims.

This content helps convey the benefits of using the platform to address obstacles like inefficient media spend and challenges in securely collaborating with media partners at scale. You'll find actionable insights from these events and studies shared across various digital channels.

Co-marketing initiatives with key platform and data partners

LiveRamp Holdings, Inc. promotes its value by showcasing successful collaborations, reinforcing its position as a central data collaboration partner. For instance, the company highlighted its role in enabling data collaboration for commerce media networks like Chase Media Solutions, PayPal Ads, and CVS Media Exchange at Cannes Lions 2025. A specific example cited from RampUp 2025 involved a retail partnership that drove a 16% sales lift in units for a CPG partner.

Investor relations emphasizing the shift to a subscription-based, recurring revenue model

Investor communications are strategically focused on the stability and growth of the subscription model, which underpins the company's valuation narrative. The messaging consistently frames the business as a high-retention, predictable revenue enterprise. For example, in the fiscal year ended March 31, 2025, Subscription revenue was $569 million, which was 76% of the total revenue of $746 million. The company returned $101 million to shareholders via share repurchases in fiscal 2025, demonstrating capital discipline.

Here's the quick math on the recurring revenue strength as of late 2025:

• Q4 FY2025 Annualized Recurring Revenue (ARR): $504 million (up 8% year-over-year).
• Q2 FY2026 ARR: $516 million (up 7% year-over-year).
• Q4 FY2025 Current Remaining Performance Obligations (CRPO): $471 million (up 14% year-over-year).
• Q2 FY2026 Remaining Performance Obligations (RPO): $652 million (up 29% year-over-year).
• Direct Subscription Customers (FY2025 end): 840.
• Customers with >$1M in Annual Subscription Revenue (FY2025 end): 128, up from 115 the prior year.

The focus on metrics like subscription net retention, which was 104% in Q4 FY2025, helps assure stakeholders of the stickiness of the core offering. If onboarding takes 14+ days, churn risk rises, so maintaining strong retention is key to this promotional narrative.

LiveRamp Holdings, Inc. (RAMP) - Marketing Mix: Price

You're looking at how LiveRamp Holdings, Inc. monetizes its identity resolution and data collaboration platform. The pricing structure is fundamentally subscription-based, but it's evolving to capture more value from usage and feature adoption.

Subscription-based pricing model for platform access and usage is the core. This is reflected heavily in the focus on recurring revenue metrics. For instance, in the third quarter of calendar year 2025, the reported Annual Recurring Revenue (ARR) stood at $516 million, representing a 6.8% year-over-year growth. This ARR figure is the key valuation anchor for the business, showing the annualized value of committed subscription revenue as of the last month of the quarter. Subscription revenue itself for the three months ended December 31, 2024, was $146 million, up 10% year-over-year.

The pricing tiers are implicitly structured around the scale of data processing and the breadth of platform adoption. While specific dollar amounts for tiers aren't public, the underlying drivers are clear from customer metrics and feature adoption rates. The company ended Q3 CY2025 with 834 customers.

The feature set directly impacts the price you can command, especially concerning advanced privacy-centric tools. For example, the value captured from customers adopting the clean room capability is substantial. Customers utilizing a clean room have a 4X higher annual recurring revenue (ARR) compared to those who do not. This demonstrates a clear pricing lever tied to feature adoption.

Annual Recurring Revenue (ARR) is the primary financial metric for valuation because it represents the predictable, contracted revenue base. The growth in this metric, such as the 10% year-over-year increase reported for Q3 FY2025, signals the health of the subscription base. Furthermore, the company is actively planning a redesign of its pricing structure, set to phase in starting in late FY26, explicitly designed to accelerate the land and expand motion.

Value-based pricing tied to the efficiency and lift in marketing ROI for clients is evident in the retention figures. The Subscription Net Retention Rate reached 108% in Q3 FY2025, meaning existing customers increased their spend by that amount over the prior year. Platform Net Retention was even higher at 111%. This suggests that as clients derive more measurable marketing return on investment (ROI) or efficiency from the platform, they expand their usage and spend. Operational streamlining and a shift toward usage-based pricing are specifically credited with boosting client accessibility and margins, reinforcing this value alignment.

Competitive pressure from walled gardens and other identity resolution providers impacts contract negotiation. While the platform is positioned as a neutral enabler, risks remain, including revenue concentration and costs, as recent high-profile client churn underscores the risk associated with depending on a few large enterprise customers. The company is actively piloting its new pricing model, which aims to offer greater flexibility and align costs with usage, with a six-month pilot program involving up to 40 customers. This move is partly a strategic response to market dynamics and customer feedback, aiming to make the platform more accessible to small and midsized new customers.

• Subscription usage constituted 16% of total subscription revenue in Q3 FY25.
• The historic range for subscription usage as a percentage of total subscription revenue is 10% to 15%.
• The new pricing model pilot involves up to 40 customers.
• The company is targeting a non-GAAP operating margin of 25% to 30% by FY28.