Verb Technology Company, Inc. (VERB): Marketing Mix Analysis [Dec-2025 Updated]

You're looking at Verb Technology Company, Inc. right now, trying to make sense of a company clearly in transition, moving from its established SaaS roots-where they still pull a solid 71.23% gross margin on platforms like verbCRM-to a massive, almost jarring pivot into becoming a TON Strategy Company. Honestly, figuring out the real value here means dissecting how their Product, Place, Promotion, and Price strategies are juggling this legacy tech with a new digital asset treasury focus, especially after they posted a better-than-expected Q2 2025 revenue of $2.12 million. Let's break down the four P's so you can see exactly where the near-term opportunity and risk truly lie in this evolving mix.

Verb Technology Company, Inc. (VERB) - Marketing Mix: Product

The product portfolio of Verb Technology Company, Inc. reflects a significant transition from its origins as a pure Software as a Service (SaaS) provider to a diversified digital asset and social commerce entity as of late 2025.

The core technology offerings, which form the foundation for the current social commerce focus, include the following platforms:

• MARKET.live
• verbCRM
• verbLEARN

These platforms are specifically designed to support interactive video sales and customer engagement workflows.

The product development strategy has seen diversification into adjacent, high-growth sectors, specifically:

• Telehealth, branded as VANITYPrescribed.
• Crowdfunding, represented by the Go Fund Yourself initiative.

A major product enhancement occurred in the first quarter of 2025 with the acquisition of LyveCom, an AI social commerce platform, finalized on April 11, 2025. The total deal value for this acquisition was up to $8.5 million.

The company has executed a strategic pivot, rebranding to TON Strategy Company (TSC) and focusing its treasury strategy on acquiring and staking Toncoin ($TON). This pivot was underpinned by a massive private investment in public equity (PIPE) offering that raised $558 million in gross proceeds. The goal is to control approximately 5% of $TON circulating supply.

Despite the strategic shift, the legacy SaaS business segment's financial performance is noted for its high profitability metrics, even as the company focuses on new revenue streams.

The product ecosystem's performance in the second quarter of 2025 highlights the growth contribution from MARKET.live and the newly integrated LyveCom technology, which contributed to the $2.12 million in revenue reported for the period ending June 30, 2025.

Verb Technology Company, Inc. (VERB) - Marketing Mix: Place

You're looking at how Verb Technology Company, Inc. gets its software into the hands of its customers. Since the entire offering is digital, the distribution strategy is inherently tied to cloud infrastructure and platform accessibility. Verb Technology Company, Inc. uses a pure Software-as-a-Service (SaaS) delivery model, meaning 100% of its distribution is digital, delivered via subscription to individual and enterprise users.

This digital-first approach means availability is governed by internet access and device compatibility. The platform is built to be accessible on all mobile and desktop devices, reflecting a defintely a mobile-first approach to ensure sales and marketing tools are available wherever the user is working. The scale of this digital reach is quite broad, supporting a global customer base.

The success of this distribution model is reflected in the financial scale achieved through these channels. For instance, the revenue for the three months ending June 30, 2025, reached $2.12 million, driven by the MARKET.live platform. Furthermore, the Q1 2025 revenue of $1.305 million actually exceeded the entire 2024 annual revenue, showing rapid uptake across the digital distribution network.

To maximize the utility of its SaaS platform, Verb Technology Company, Inc. focuses on deep integration within existing enterprise ecosystems, which is a key part of its place strategy to meet customers where their data already resides. This strategy expands the effective reach of their tools beyond their direct application interface.

• Key enterprise platform integrations include Oracle NetSuite and Adobe Marketo.
• Integrations into Salesforce.com and Odoo are also underway or established.
• The MARKET.live platform is designed for simultaneous broadcasting across multiple social media channels.

A significant element of the current distribution and channel strategy involves formal partnerships that drive lead flow and service adoption. The strategic partnership with TikTok Shop designates MARKET.live as an official TikTok Shop Partner (TSP). This structure is designed to bring brands directly into the MARKET.live service ecosystem.

• TikTok Shop refers consumer brands, retailers, influencers, and affiliates as leads to MARKET.live.
• The partnership generates revenue through service fees and a percentage of monthly revenue from TikTok stores established via the platform.
• Early adopters, like David Meltzer, use the technology to sell custom merchandise to his audience of over 880,000 followers on TikTok Shop.

The overall market capitalization supporting this distribution network stood at $856.81 MM as of December 3, 2025, with 1,377,153 shares outstanding as of November 2025. Finance: draft 13-week cash view by Friday.

Verb Technology Company, Inc. (VERB) - Marketing Mix: Promotion

You're looking at how TON Strategy Company (formerly Verb Technology Company, Inc.) communicates its value proposition in late 2025, especially after the major pivot to a digital asset treasury focus. The promotion strategy now centers on establishing credibility in the digital asset space while maintaining visibility for its legacy social commerce platforms.

High-profile executive communication served as a critical promotional lever during the transition. Executive Chairman Manuel Stotz appeared on CNBC's Squawk Box Asia on Wednesday, September 3, 2025, to detail the new digital asset treasury growth strategy centered on Toncoin ($TON) following the September 2, 2025, Nasdaq ticker change to TONX. This direct communication targets institutional and sophisticated investors interested in the new focus.

The firm continues to employ targeted digital marketing campaigns. These efforts are specifically aimed at reaching sales professionals and enterprise clients who utilize the MARKET.live platform, as well as the broader financial community interested in the TON treasury strategy. The goal is to ensure message resonance across these distinct audience segments.

Content marketing has historically been a significant part of the promotional mix, providing measurable engagement data. For instance, in 2023, the company hosted 36 webinars, successfully driving over 15,000 registrations. This established a baseline for using virtual events to educate and generate interest.

Measurable results are key to validating promotional spend. The company emphasizes performance metrics, citing customer conversion rate increases exceeding 600% in certain campaigns or product lines, which helps justify continued investment in effective channels. Furthermore, a distribution partnership with Cheddar provided broader TV exposure for its content, amplifying reach beyond purely digital channels.

Here's a quick look at the promotional activities and associated figures we see:

The promotional focus can be broken down by the channels used to communicate the dual strategy:

• Executive interviews on financial news networks.
• Digital advertising targeting enterprise sales users.
• Content distribution via a partnership with Cheddar.
• Historical success in virtual event engagement.
• Internal reporting on conversion rate improvements.

If onboarding for new enterprise clients takes longer than 14 days, churn risk definitely rises, so marketing needs to align closely with sales enablement.

Finance: draft 13-week cash view by Friday.

Verb Technology Company, Inc. (VERB) - Marketing Mix: Price

You're looking at how Verb Technology Company, Inc. structures the monetary exchange for its software suite. Pricing strategy here is about balancing perceived value from the interactive video and sales enablement tools against market tolerance and operational needs. The goal is to make the platform competitively attractive while supporting the company's revenue trajectory.

Verb Technology Company, Inc. employs a clear, multi-tiered subscription model for its core SaaS offerings. This approach is designed to capture different segments of the market, from smaller teams needing essential features to larger organizations requiring comprehensive functionality. The pricing structure is built around recurring monthly revenue streams.

The specific pricing tiers for the subscription-based models are:

• Basic tier is set at $29.99/month.
• Professional tier is priced at $99.99/month.

For scaling teams, Verb Technology Company, Inc. offers per-user licensing options. This allows for granular cost adjustment based on team size and adoption rate. Individual users can access the platform starting at $15/user/month.

Here's a quick look at how the primary subscription options are structured:

Strategically, Verb Technology Company, Inc. positions its pricing within 10-15% of comparable sales enablement platforms. This competitive positioning suggests an effort to remain accessible relative to market leaders while justifying the price point through feature differentiation, such as its interactive video capabilities.

From a financial perspective, these pricing strategies are contributing to the company's top-line performance. The Trailing Twelve Month (TTM) revenue as of December 2025 is approximately $4.27 Million USD. This reflects the cumulative impact of these recurring subscription fees over the preceding year.

The recent quarterly results further illustrate the revenue generation from this model. For Q2 2025, Verb Technology Company, Inc. reported revenue of $2.12 million. This figure significantly surpassed analyst estimates, which were set at $1.40 million for that period. This beat suggests that customer acquisition or retention, supported by the pricing structure, is performing better than the market anticipated.

Consider the recent revenue context:

• Q2 2025 Revenue: $2.12 million.
• Q2 2025 Analyst Estimate: $1.40 million.
• TTM Revenue (as of Dec 2025): $4.27 Million USD.

The company's pricing policies must also account for potential financing options or credit terms to reduce friction for larger enterprise adoption, though specific terms aren't publicly detailed in the same way as the base subscription rates. Finance: draft 13-week cash view by Friday.