Mission Statement, Vision, & Core Values of Verb Technology Company, Inc. (VERB)

A company's Mission Statement, Vision, and Core Values should be the bedrock of its strategy, but what happens when the financial reality forces a radical pivot? Verb Technology Company, Inc. (VERB) is a fascinating case study: for the second quarter of 2025, the company reported revenue of $2.12 million with a net loss to common stockholders of $(2.461) million, yet just a few weeks later in September 2025, it announced a complete strategic shift, renaming itself to TON Strategy Company to focus on building a treasury of Toncoin ($TON). Does the original mission of a tech company still hold water when the new defintely stated goal is to become a crypto treasury? How do you, as an investor or strategist, reconcile the stated values of a software-as-a-service (SaaS) platform with a new, asset-centric vision?

Verb Technology Company, Inc. (VERB) Overview

You're looking for the real story behind Verb Technology Company, Inc. (VERB), not just the ticker symbol. The quick takeaway is that VERB is a software-as-a-service (SaaS) company that has fundamentally shifted its focus to interactive video-based social commerce, and the 2025 numbers show a dramatic pivot is paying off.

Verb Technology Company, Inc. has a history rooted in sales enablement, but its current power is in its proprietary, patent-pending interactive video technology. This tech allows for real-time, measurable results, with customers often reporting greater than 600% increases in conversion rates. The company's cloud-based SaaS products are available by subscription for both individual and enterprise users, and they are already integrated with major platforms like Oracle NetSuite and Adobe Marketo.

The company's product suite is centered on several key business units:

• MARKET.live: Interactive video-based social commerce platform.
• GO FUND YOURSELF!: Social crowd-funding platform tied to a reality TV show.
• VANITYPrescribed & GoodGirlRx: Social telehealth applications.

This strategic focus is why the Trailing Twelve Months (TTM) revenue, as of November 2025, stands at an impressive $4.27 Million USD. That's a defintely strong signal of their new direction.

2025 Financial Performance: A Revenue Surge

Honestly, the 2025 financial reports show a company that has hit an inflection point. The latest data, specifically through the first half of the year, reveals record-breaking revenue growth that validates the shift toward interactive social commerce and crowd-funding. For the first six months ended June 30, 2025, total sales reached $3.43 million.

The first quarter of 2025 was particularly explosive, with revenue hitting $1.305 million, representing a remarkable 18,543% increase over the same quarter in 2024. This massive growth is primarily attributable to the success of the MARKET.live and GO FUND YOURSELF! business units. Even with this revenue surge, the company is still in a growth investment phase, reporting a net loss of $2.38 million in Q2 2025, but this is a common trade-off for high-growth tech firms. The good news? The company strategically retired all remaining debt in Q1 2025, operating with a ZERO DEBT balance sheet.

Here's the quick math on Q2 2025: Revenue was $2.12 million, significantly beating analyst consensus estimates of $1.40 million. That's a 51% beat on the Street's revenue forecast. Plus, the company is expanding its reach, now providing services in over 60 countries and 20 languages. They are executing on their global vision.

Verb Technology Company, Inc. as an Industry Leader

When you look at the interactive video and social commerce space, Verb Technology Company, Inc. is rapidly emerging as a leader. The company is positioning itself at the forefront of the interactive video-based social commerce and crowd-funding platforms. Their recent $8.5 million acquisition of the Lyvecom AI Suite, an artificial intelligence platform for content creation, shows a clear commitment to staying ahead of the curve.

Wall Street is taking notice, too. As of November 2025, analysts have a consensus Buy rating on the stock, with an average 12-month price target of $62.00. This suggests a strong belief in the company's ability to capitalize on the massive shift toward video-driven e-commerce. To fully grasp the strategic moves driving this success, you should dig deeper into the company's foundation: Verb Technology Company, Inc. (VERB): History, Ownership, Mission, How It Works & Makes Money.

Verb Technology Company, Inc. (VERB) Mission Statement

You're looking for the bedrock of Verb Technology Company, Inc.'s strategy-the mission, vision, and values that drove its operations, especially through the significant growth and subsequent pivot in 2025. The core takeaway is that the company's mission was centered on revolutionizing sales engagement through proprietary interactive video technology, a focus that delivered explosive, albeit capital-intensive, revenue growth in the first half of the year.

The company's guiding principle, before the late-2025 strategic shift to the TON Strategy Company, was: To revolutionize the way businesses engage with their customers through innovative video sales and marketing solutions. This mission was the filter for every product decision, from their core Software-as-a-Service (SaaS) offerings to the launch of their social commerce platform, MARKET.live. For a tech company, your mission isn't just a poster on the wall; it's the code that dictates where you spend capital, so it's defintely worth analyzing.

Core Component 1: Innovative Video Technology

The first pillar of the mission is a commitment to Innovative Video Technology, which is the engine behind the 'revolutionize' part. Verb Technology Company's proprietary, patent-pending technology platform is designed to produce measurable results in real-time. This isn't just about streaming video; it's about making video shoppable and interactive-a true sales enablement tool (a system that provides sales teams with the information, content, and tools to sell more effectively).

The most concrete example of this commitment in 2025 was the acquisition of the LyveCom AI Suite, a deal valued at $8.5 million. This move immediately enhanced their capabilities in creating viral-quality, user-generated video content for e-commerce brands. The focus is clear: use artificial intelligence (AI) to automate and scale the creation of high-converting interactive video, which is the future of social commerce.

• Automate video content creation with the LyveCom AI Suite.
• Enable shoppable video on the MARKET.live platform.
• Drive conversion rates with interactive features.

Core Component 2: Customer Relationship Empowerment

The second core component focuses on Customer Relationship Empowerment, or the 'engage with their customers' element of the mission. The company's vision statement reinforces this: To be the leading provider of mobile marketing and customer engagement solutions that empower organizations to better serve their customers and create deeper customer relationships. This is where the legacy SaaS products come into play, providing the infrastructure for sales professionals to manage and nurture leads.

Products like verbCRM and verbTEAMS are the backbone of this component, offering customer relationship management (CRM) tools integrated with their video technology. The goal is to move beyond simple lead tracking to meaningful engagement. Here's the quick math: if your sales team uses a tool that reports a greater than 600% increase in conversion rates, as Verb Technology Company's technology has been reported to do, you've fundamentally changed their ability to build a relationship that closes a deal. That's empowerment.

Core Component 3: Driving Measurable Sales Success

The final, and most crucial, component is Driving Measurable Sales Success. This is the ultimate validation of any technology-focused mission. You can have the best tech, but if it doesn't move the needle on revenue, it's just a feature, not a business. The 2025 fiscal year data strongly supports this component, showing how the focus on MARKET.live and the new LyveCom AI technology translated into real-world commercial traction.

The Q1 2025 revenue was $1.305 million, which represented an astonishing increase of 18,543% over the same quarter in 2024. This is a massive number, and it shows the power of a focused mission. The momentum continued into Q2 2025, with revenue hitting $2.123 million. Still, as a realist, I have to state the limits: the operating loss for Q2 2025 was $(2.934) million, meaning while the revenue engine was firing, the operation was still heavily investing in growth and scale. This is a common trade-off for high-growth tech firms, but it's a risk you need to monitor. You can read more about the investor perspective on these financials by Exploring Verb Technology Company, Inc. (VERB) Investor Profile: Who's Buying and Why?

Verb Technology Company, Inc. (VERB) Vision Statement

If you're looking at Verb Technology Company, Inc. (VERB) today, you need to understand that the company you knew just a few months ago is gone. The vision has fundamentally changed. The direct takeaway is this: Verb Technology Company, Inc., now operating as TON Strategy Company (TONX) since September 2, 2025, has pivoted its entire vision from being a leader in interactive video commerce to becoming a major player in the digital asset space, specifically as a publicly traded treasury reserve for Toncoin ($TON), the native cryptocurrency of The Open Network (TON) blockchain.

This is a rare, complete strategic overhaul. The new vision is about infrastructure and digital finance, not Software-as-a-Service (SaaS). It's a bold, high-stakes move that re-maps all near-term risks and opportunities.

The Vision: Becoming a Digital Asset Infrastructure Giant

The new vision is simple and powerful: to build the largest publicly traded treasury reserve of $TON. This is a complete departure from the previous focus on products like MARKET.live, which centered on livestream shopping and sales enablement. The new strategy positions the company as an infrastructure provider, securing the TON network through its purchases and staking activities.

Here's the quick math on the scale of this pivot: The company announced it had more than $780 million in treasury assets by August 2025, primarily $TON. This massive treasury is expected to fund operations well into 2028 and beyond, a huge shift from the cash-burn model of a typical growth-stage SaaS company.

• Pivot to digital asset treasury (Toncoin).
• Goal: Largest publicly traded $TON reserve.
• Infrastructure role: Securing The Open Network.

The Mission: Strengthening the $TON Ecosystem

The mission is to build a long-term treasury in $TON and provide public market investors an opportunity to strengthen the $TON ecosystem. This is a clear, dual-purpose mission. First, it's about capital preservation and growth through digital assets. Second, it's about the ecosystem-the TON blockchain is natively integrated with Telegram, a platform with a billion users, making it a critical piece of global social commerce and communication.

The foundation of this mission was a massive capital injection. In August 2025, the company closed an oversubscribed private placement (PIPE transaction) that raised $558 million. This non-dilutive, non-convertible preferred stock deal was the fuel for the treasury strategy. Honestly, this is the number that matters most right now; it's the war chest for the new mission.

For a deeper look at the investors who backed this dramatic shift, you should be Exploring Verb Technology Company, Inc. (VERB) Investor Profile: Who's Buying and Why?

Core Values in Action: Transparency and Long-Term Commitment

While a formal list of new core values hasn't been widely disseminated, the company's actions and stated principles for the new strategy clearly highlight two key values: Transparency and Long-Term Commitment.

Transparency is critical in the crypto-treasury space, so the company launched a Chairman's Message series to give investors direct perspective on the strategy and milestones. This is a direct response to the need for clear communication when dealing with digital assets. Plus, the company has zero debt, which simplifies the balance sheet and helps with that transparency.

Long-Term Commitment is evidenced by the intention to generate sustainable staking rewards to manage and grow its $TON exposure. This isn't a trading strategy; it's a treasury strategy. The commitment is to the stability of a tokenized economy inside Telegram's platform, which is a multi-year horizon. What this estimate hides is the volatility risk inherent in holding a single cryptocurrency, still, the commitment is clear.

The Financial Context of the Pivot (2025 Data)

The pivot happened against a backdrop of significant, yet loss-making, growth in the legacy business. In Q1 2025, before the name change, Verb Technology Company, Inc. reported revenue of $1.30 million, an incredible 18,543% increase over the prior year comparable quarter. Q2 2025 revenue was also strong at $2.12 million.

But, the company still reported a net loss of -$2.56 million in Q1 2025, despite the revenue surge. The trailing twelve months (TTM) revenue as of November 2025 was approximately $4.27 million USD. So, the old vision, while growing fast, wasn't yet profitable. The new vision, backed by the $558 million capital raise, shifts the focus from SaaS profitability to digital asset appreciation and staking rewards, fundamentally changing the financial model overnight. This is defintely a high-risk, high-reward proposition.

Verb Technology Company, Inc. (VERB) Core Values

You're looking for the bedrock of Verb Technology Company, Inc.'s strategy, especially after the massive pivot this year. Honestly, the company's values aren't just corporate boilerplate; they are now a defintely clear map of their new direction. The core tenets have shifted from a pure focus on video-based sales enablement to a bold, institutional-grade digital asset strategy, which fundamentally changes the lens through which we should view their operations and future potential.

The firm's recent actions-specifically the monumental shift in their business model-show that their true operating values center on a few key areas: aggressive, strategic transformation, rigorous financial transparency, and a deep commitment to the long-term health of their new ecosystem. This isn't the same company it was a year ago.

Strategic Transformation & Innovation

This value is about not being afraid to burn the old playbook when a bigger opportunity appears. For Verb Technology Company, Inc., innovation isn't a buzzword; it's the willingness to execute a complete business model overhaul. They didn't just tweak their product line; they fundamentally changed their core business from a Software-as-a-Service (SaaS) provider to a digital asset treasury company, effective in September 2025 with the name change to TON Strategy Company.

Here's the quick math: while their legacy business showed promise, reporting Q2 2025 revenue of $2.12 million, the company chose to pursue a strategy that instantly brought $780 million in treasury assets onto the balance sheet. That's a massive, non-linear jump in scale, driven by the $558 million private placement to launch the new strategy. This pivot to the Toncoin ($TON) ecosystem, the cryptocurrency of The Open Network (TON) blockchain, is the ultimate example of strategic innovation.

• Executed a business model pivot to digital asset treasury.
• Closed a $558 million private placement in August 2025.
• Acquired AI social commerce platform Lyvecom for $8.5 million in Q1 2025.

Financial Transparency & Compliance

When you pivot into the digital asset space, trust is your most valuable asset, so transparency becomes a core value, not just a regulatory requirement. The company's new leadership has made this explicit, understanding that institutional investors demand clarity, especially in the crypto sector. The goal is to build the first and largest publicly traded treasury reserve of $TON, and that requires a high bar for disclosure.

The firm launched a new 'Chairman's Message' series in September 2025, specifically to provide stockholders with direct, periodic insights into the company's strategy and progress. They are emphasizing compliance and the verifiable nature of their holdings. This is a clear action to reduce the information asymmetry (when one party knows more than the other) that often plagues new ventures. They are actively working to be a model of institutional-grade compliance in a new asset class.

Long-Term Ecosystem Commitment

The new mission is to build a long-term treasury in $TON and to strengthen the $TON ecosystem. This isn't a short-term trade; it's a commitment to being an infrastructure provider. The company believes it can play a vital role by securing the network through its purchases, staking activities, and long-term commitment to the TON blockchain. This focus on the ecosystem's stability is a direct value proposition to investors, signaling a patient, multi-year strategy.

This long-term view is backed by concrete financial actions. The $558 million private placement included a lock-up period for 36% of the share capital for 6-12 months, which tells you the institutional backers are aligned for the long haul. The company also expects to generate sustainable staking rewards to manage and grow its $TON exposure in a cash flow positive manner. This is a commitment to compounding value within the ecosystem, not just speculating on it. For a deeper dive on the underlying numbers, you should read Breaking Down Verb Technology Company, Inc. (VERB) Financial Health: Key Insights for Investors.