Verb Technology Company, Inc. (VERB): History, Ownership, Mission, How It Works & Makes Money

Are you watching the seismic shift at Verb Technology Company, Inc. (VERB) as closely as I am? This company, once primarily known for its interactive video-based sales enablement tools, is now a fascinating case study in strategic pivoting, evidenced by its trailing twelve months (TTM) revenue of $4.27 million as of November 2025, a figure that masks a much bigger story. The real action is the August 2025 announcement of a massive $558 million private placement to launch a new, publicly listed TON Treasury Strategy, signaling a dramatic, defintely non-trivial move into the digital asset space alongside its core social commerce platform, MARKET.live. You need to understand how this dual-track strategy-balancing a high-growth, zero-debt tech business with a major crypto treasury play-fundamentally changes the risk and opportunity profile for a company that saw Q1 2025 revenue jump 18,543% year-over-year. Let's dig into the history, ownership (yes, BlackRock, Inc. is a shareholder), mission, and the mechanics of how this new hybrid model actually works and makes money.

Verb Technology Company, Inc. (VERB) History

If you're looking at Verb Technology Company, Inc., you need to understand that the company you're analyzing in November 2025 is fundamentally different from the one that existed just a few months ago. This transformation is a classic example of a public company executing a radical pivot to chase a massive, emerging market opportunity. The history is a winding road from sales enablement software to a digital asset treasury, but it all provides the context for their bold, new strategy.

Given Company's Founding Timeline

The company's journey started quietly, building a foundation in software-as-a-service (SaaS) for sales teams, long before the pivot to social commerce and, ultimately, digital assets.

Year established

The entity was originally founded as nFüsz, Inc. in 2012, incorporated in the state of Nevada.

Original location

It was initially established in California, which is common for tech startups. Today, the company maintains offices in California and Utah, but its corporate headquarters are in Las Vegas, Nevada.

Founding team members

The company's original vision was driven by founder and former CEO, Rory J. Cutaia.

Initial capital/funding

Early operations were funded primarily through private placements and debt financing before the company went public. This is a typical path for a small-cap tech firm needing capital before it can tap into the broader public equity markets.

Given Company's Evolution Milestones

The company's history is marked by a series of acquisitions and rebrands, showing a constant effort to adapt its core interactive video technology to the most lucrative market niche.

Given Company's Transformative Moments

The company has had two major, transformative moments that completely redefined its business model. First, the pivot to social commerce, and second, the monumental shift to digital assets in 2025.

The first major shift was the late 2024/early 2025 decision to divest its legacy direct sales software and focus all resources on MARKET.live, the interactive video-based social commerce platform. This move immediately paid off in the near-term, as evidenced by the company's Q1 2025 revenue of $1.305 million, which was an 18,543% increase over the prior year's comparable quarter. Honestly, that kind of growth, even from a small base, shows the potential of the social commerce model.

The second, and most profound, shift came in August 2025. This move didn't just change the product; it changed the entire company's purpose:

• Massive Capital Infusion: The company closed a $558 million private placement, which is an enormous amount for a micro-cap company.
• New Treasury Strategy: The majority of this capital is earmarked to acquire Toncoin ($TON), the native cryptocurrency of The Open Network (TON) blockchain.
• New Identity: The subsequent rebranding to Ton Strategy Company (TONX) on September 2, 2025, cemented its new role as a publicly traded treasury reserve for a major digital asset.

To be fair, the old business-interactive video and social commerce-is still operating, with Q2 2025 sales reaching $2.123 million. But the new strategy, driven by the $558 million capital raise, is now the primary focus. This is a high-stakes, high-reward bet on the future of the TON ecosystem. Learn more about their strategic direction here: Mission Statement, Vision, & Core Values of Verb Technology Company, Inc. (VERB).

Verb Technology Company, Inc. (VERB) Ownership Structure

The ownership structure of Verb Technology Company, Inc. underwent a dramatic transformation in August 2025, shifting control to a new block of institutional and crypto-native investors following a massive Private Investment in Public Equity (PIPE) transaction.

This pivot, which is expected to lead to a rebrand as TON Strategy Co. (TSC), fundamentally changed the company's governance, placing the majority of the equity in the hands of institutional funds focused on digital assets.

Given Company's Current Status

Verb Technology Company, Inc. is a publicly traded company, listed on the Nasdaq stock exchange under the ticker symbol VERB. The company executed a strategic pivot in August 2025, successfully closing an oversubscribed $558 million PIPE transaction with over 110 institutional and crypto-native investors.

The capital raise was a complete overhaul of the business model, positioning the company to become the first publicly traded treasury reserve of Toncoin ($TON), the native cryptocurrency of The Open Network (TON) blockchain. This means the company's primary asset is now a digital one, a major shift from its previous focus on interactive video and social commerce software (SaaS). You can read more about this fundamental change here: Exploring Verb Technology Company, Inc. (VERB) Investor Profile: Who's Buying and Why?

For the three months ended June 30, 2025, prior to the full impact of the pivot, the company reported revenue of $2.123 million and a net loss of $(2.352) million. The new strategy aims to generate revenue through staking rewards from its Toncoin holdings.

Given Company's Ownership Breakdown

The August 2025 PIPE transaction involved the sale of approximately 58.7 million new shares, which drastically diluted existing shareholders and concentrated ownership among the new institutional investors. Here's the quick math: with approximately 60.5 million total shares outstanding post-transaction, the new institutional block holds the vast majority of the company.

What this estimate hides is the legacy retail float, but the control block is clear.

Given Company's Leadership

The strategic pivot brought a completely new executive team with deep expertise in digital assets and institutional finance, replacing the prior management just after the PIPE transaction closed on August 8, 2025 [cite: 8, 13 in previous step]. This is defintely a leadership team built for the company's new treasury strategy.

• Executive Chairman: Manuel Stotz. He is also the Founder & CEO of Kingsway Capital, the lead investor in the PIPE, and President of the TON Foundation.
• Chief Executive Officer: Veronika Kapustina. She brings experience as a former Senior Advisor to the TON Foundation and a former Morgan Stanley banker [cite: 11 in previous step].
• Chief Financial Officer and Chief Operating Officer: Sarah Olsen. Ms. Olsen previously served as Global Head of Corporate Development for Onyx by J.P. Morgan, focusing on digital assets [cite: 13 in previous step].
• Special Advisor: Peter Smith, the CEO and Co-Founder of Blockchain.com, joined the team to provide strategic guidance.

The former Chairman, President, and CEO, Rory J. Cutaia, stepped down from his executive roles but remains on the board as a director and leads the legacy social commerce technology operations [cite: 13 in previous step].

Verb Technology Company, Inc. (VERB) Mission and Values

The company's mission and values have undergone a radical transformation in 2025, pivoting from a focus on video-based social commerce technology to a digital asset treasury strategy. This shift means the core purpose is now centered on building a substantial reserve of a specific cryptocurrency and securing its underlying blockchain ecosystem.

Given Company's Core Purpose

The core purpose of Verb Technology Company, Inc. (which officially rebranded as TON Strategy Company on September 2, 2025, trading as TONX) has shifted from being a sales enablement SaaS provider to a strategic digital asset infrastructure player. This move was catalyzed by a massive private placement of approximately $558 million in August 2025, fundamentally redefining its business model.

Here's the quick math: the former business unit, while achieving Q1 2025 revenue of $1.3 million, was dwarfed by the new treasury assets, which were announced at more than $780 million following the capital raise.

Official mission statement

The company's formal mission statement now reflects its new role in the digital asset space, moving away from the legacy focus on interactive video and social commerce tools like MARKET.live.

• Build a long-term treasury in Toncoin ($TON), the native cryptocurrency of The Open Network (TON) blockchain.
• Provide public market investors with an opportunity to strengthen the $TON ecosystem.
• Act as a vital infrastructure provider by securing the TON network through long-term commitment, purchases, and staking activities.

Honestly, this is a clean, decisive mission that maps directly to the capital allocation. If you want to see how this impacts the balance sheet, check out Breaking Down Verb Technology Company, Inc. (VERB) Financial Health: Key Insights for Investors.

Vision statement

The vision is no longer about making sales tools the standard for small businesses, but about establishing a new category of publicly traded digital asset reserves. The company's focus is on leveraging its position to generate sustainable staking rewards, ensuring its $TON exposure grows in a cash flow positive manner.

What this estimate hides is the inherent volatility of a digital asset treasury, still, the vision is clear:

• Establish the first and largest publicly traded treasury reserve of $TON.
• Support the stability of a tokenized economy inside Telegram's billion-user platform, where TON is natively integrated.
• Define a new category of digital asset reserves by building a next-generation treasury platform.

Given Company slogan/tagline

While a snappy, consumer-facing slogan isn't the priority for a treasury strategy company, the functional tagline emphasizes its unique market position and new asset class. It's defintely less about a catchy phrase and more about a market fact.

• The First Publicly Listed TON Treasury Strategy Company.
• Securing The Open Network.

Verb Technology Company, Inc. (VERB) How It Works

Verb Technology Company, Inc. operates by delivering a proprietary, interactive video Software-as-a-Service (SaaS) platform that transforms passive video content into shoppable, measurable sales and marketing assets. The company is currently undergoing a major strategic pivot, effective September 2025, to become TON Strategy Company (TONX), focusing on building a treasury of Toncoin ($TON) while continuing to operate and expand its social commerce and telehealth technology business units.

The core value proposition of its technology platform is simple: it allows brands and sellers to embed clickable, shoppable buttons directly inside live or pre-recorded videos, driving a direct path from engagement to transaction. This technology generates revenue through SaaS subscription fees for its applications and usage-based transaction fees based on the Gross Merchandise Value (GMV) processed on its platforms.

Given Company's Product/Service Portfolio

Given Company's Operational Framework

The operational framework centers on a cloud-based, proprietary technology stack that enables a seamless, end-to-end interactive video experience for clients. The process is designed to maximize conversion rates and reduce friction in the customer journey.

• Content Creation: Clients, from large enterprises to individual sellers, use the platform to create or upload video content, adding interactive elements like 'Buy-It-Now' buttons, appointment links, and product literature downloads.
• Omnichannel Distribution: The platform supports multi-casting, allowing clients to stream live events from their own websites and simultaneously across multiple social media platforms, ensuring maximum reach.
• AI Integration: Following the $8.5 million acquisition of Lyvecom in Q1 2025, the platform integrates AI technology to convert standard videos into shoppable content, which drives greater efficiency for sellers.
• Value Measurement: The technology provides real-time analytics, giving sellers immediate feedback on viewer engagement and conversion metrics, which is crucial for optimizing campaigns. Customers have reported conversion rate increases greater than 600%.
• Monetization: Revenue is generated primarily through SaaS subscriptions and transaction fees on Gross Merchandise Value (GMV) processed through MARKET.live. For the twelve months ending in November 2025, the company's Trailing Twelve Month (TTM) revenue stood at $4.27 Million USD.

Here's the quick math: if a client's return rate drops by 40% using shoppable video, the platform pays for itself fast.

Given Company's Strategic Advantages

Verb Technology Company's strategic advantages are currently bifurcated between its legacy technology and its new financial strategy, which is the most significant development in 2025. You need to understand both to map the near-term risks and opportunities.

• Proprietary Interactive Video Technology: The patented and patent-pending technology for embedding real-time shoppable links in live video provides a unique, high-engagement competitive moat in the social commerce space.
• Integrated Ecosystem: The MARKET.live platform is an end-to-end solution, covering everything from broadcasting and storefronts to analytics and checkout, simplifying the process for vendors who might otherwise piece together disparate tools.
• New Digital Asset Treasury: The massive strategic pivot to the TON Strategy Company, effective September 2025, provides a substantial new financial backing. The company's treasury assets, primarily Toncoin, are reported to exceed $780 million following a large private placement. This pivot fundamentally changes the company's risk profile and primary asset base.
• Clean Balance Sheet (Pre-TON): Before the pivot, the company had strengthened its position with zero debt and a $5 million non-dilutive preferred stock deal, forecasting the ability to fund technology operations into 2028. This financial stability provides a runway for the legacy technology business units to continue expanding.

The shift to a digital asset treasury company is defintely a high-stakes move, but it provides a huge capital base that the social commerce units can still benefit from. For a deeper dive into the financials, check out Breaking Down Verb Technology Company, Inc. (VERB) Financial Health: Key Insights for Investors.

Verb Technology Company, Inc. (VERB) How It Makes Money

Verb Technology Company, Inc. generates revenue by operating a diversified portfolio of interactive digital platforms, primarily earning money through a combination of high-growth service fees from its social crowdfunding platform and white-label service packages for its social commerce technology.

The company has strategically shifted its focus from a traditional Software-as-a-Service (SaaS) model to a transaction- and service-fee-heavy model across its main business verticals: live social commerce, social crowdfunding, and direct-to-consumer telehealth. This pivot has fueled significant top-line growth in 2025.

Verb Technology Company's Revenue Breakdown

For the six months ended June 30, 2025, Verb Technology Company reported total revenue of approximately $3.43 million, reflecting an aggressive push into new, high-growth segments.

Here's the quick math: The Go Fund Yourself segment generated approximately $2.18 million in the first half of 2025, while the core MARKET.live platform contributed roughly $1.25 million. Both segments are showing substantial growth, with total Q1 2025 revenue soaring 80% over the prior quarter. You can dive deeper into the institutional interest in the company here: Exploring Verb Technology Company, Inc. (VERB) Investor Profile: Who's Buying and Why?

Business Economics

The company's economic engine is now built on three distinct, high-margin models that leverage its proprietary interactive video technology (i.e., the ability to make video content shoppable or actionable in real-time).

• Go Fund Yourself: This platform is a hybrid of interactive reality TV and social crowdfunding. Revenue is generated primarily through fees paid by featured companies seeking Regulation CF and Regulation A funding, plus product sales and sponsorships tied to the show. [cite: 11 (from prior search)] This model is highly scalable, but its revenue is lumpy, tied to the volume and success of the featured funding deals.
• MARKET.live: The revenue here is largely driven by 'services packages' sold to brands and retailers for white-label use of the interactive video and social commerce technology. This includes the LyveCom AI Suite, an end-to-end content creation platform. The model is less a pure transaction fee on goods sold and more a high-value service fee for technology and production enablement.
• Telehealth (VANITYPrescribed & GoodGirlRx): This operates on a direct-to-consumer, fixed-price model. The platforms generate revenue from the sale of telehealth services and medications, including weight-loss drugs, by eliminating traditional membership costs and pharmaceutical markups. It's a transparent, transaction-based model that cuts out intermediaries.

The recent acquisition of LyveCom's AI technology is defintely a strategic move, expected to reduce operational costs by approximately $1 million per year, which directly improves the gross margin on its service packages.

Verb Technology Company's Financial Performance

The company is in a high-growth, high-investment phase, evidenced by significant revenue acceleration coupled with continued net losses. For the trailing twelve months (TTM) ending November 2025, total revenue reached $4.27 Million USD. This is a dramatic increase over the full-year 2024 revenue of $0.89 million.

• Net Loss: Despite the revenue surge, the company reported a net loss of $2.38 million for Q2 2025, which reflects ongoing heavy investment in business development, advertising, and the integration of new technology like the LyveCom AI Suite. [cite: 5, 6 (from prior search)] The losses are widening in absolute terms but are necessary for scaling operations.
• Balance Sheet Strength: A key positive indicator is the balance sheet. As of Q1 2025, the company has zero debt and a strong cash position, with management forecasting the ability to fund operations easily into 2028 and beyond. This runway gives them ample time to execute their growth strategy and reach profitability.
• Total Assets and Equity: The balance sheet shows total assets of $23.65 million and total equity of $19.34 million as of Q2 2025, indicating a solid financial foundation to support its growth initiatives. [cite: 3 (from prior search)]

The focus now is on converting this explosive top-line growth from the new business segments into sustainable, positive operating income. That's the real test.

Verb Technology Company, Inc. (VERB) Market Position & Future Outlook

The company, now formally TON Strategy Company (TONX) as of September 2025, has fundamentally shifted its market position from a niche sales enablement provider to a publicly traded digital asset treasury. Its future outlook is now overwhelmingly tied to the performance and staking rewards of its Toncoin ($TON) holdings, while the legacy social commerce business continues to operate as a secondary revenue stream.

Competitive Landscape

The competitive landscape for Verb Technology Company, Inc. (VERB) is now bifurcated, forcing us to look at both the legacy social commerce/sales enablement market and the emerging digital asset treasury space. The numbers clearly show the legacy business is a minor player against enterprise software giants, but the new strategy positions it in an entirely different league, conceptually competing with other large-scale crypto holders.

Opportunities & Challenges

The pivot to a digital asset treasury is a high-risk, high-reward move. The opportunity is massive, but the immediate regulatory and market volatility risks are defintely substantial, as we've seen in the near-term.

Industry Position

Verb Technology Company, Inc.'s (VERB) industry standing is now defined by two separate, non-overlapping sectors.

• Legacy Position (Social Commerce/Sales Enablement): The company is a niche player in a global social commerce market estimated at <$1.63 trillion in 2025. [cite: 1 in step 2] Its TTM revenue of <$4.27 million positions it as a micro-cap competitor in the broader sales enablement software market, which is valued at approximately <$3.5 billion. [cite: 4 in step 1, 13 in step 2]
• New Position (Digital Asset Treasury): The strategic pivot makes it the first publicly listed company focused on a $TON treasury, giving it a unique, high-profile position. This strategy is an infrastructure play, aiming to secure the TON network through staking, which is a fundamentally different business model than its previous software-as-a-service (SaaS) offering. [cite: 8 in step 1]
• Investor Sentiment: Despite the significant compliance warning from Nasdaq in November 2025, the new strategy has attracted major institutional backing, including Kingsway Capital and Blockchain.com, signaling strong conviction in the long-term potential of the TON ecosystem. [cite: 12 in step 1]

You need to view this company as a crypto-asset investment vehicle with a small, cash-burning software sideline.