Verb Technology Company, Inc. (VERB): Business Model Canvas [Dec-2025 Updated]

Honestly, when a company like Verb Technology Company, Inc. (VERB) pivots this hard, you need a clear map, not just press releases. You are looking at a fascinating, almost unprecedented, dual strategy: maintaining a core interactive video commerce platform while simultaneously transforming into a public digital asset treasury, holding over $713 million in Toncoin as of our latest data. This means their revenue streams are split between core social commerce, forecasted around $5.5 million for FY 2025, and the potential rewards from staking that massive crypto reserve. It's a high-stakes balancing act between established SaaS revenue and exposure to the TON blockchain ecosystem. Dig into the full Business Model Canvas below to see exactly how Verb Technology Company, Inc. (VERB) is structuring its Key Resources and Value Propositions to manage this transformation.

Verb Technology Company, Inc. (VERB) - Canvas Business Model: Key Partnerships

You're looking at the core relationships Verb Technology Company, Inc. (VERB)-soon to be TON Strategy Co. (TSC)-forged to execute its dual strategy of digital asset treasury management and social commerce/telehealth operations as of late 2025.

The most significant recent partnership centers on the capital raise that fuels the TON treasury strategy. Verb Technology Company, Inc. successfully closed an upsized and oversubscribed Private Investment in Public Equity (PIPE) transaction in August 2025, securing approximately $558 million in gross proceeds at $9.51 per share. This deal was led by Kingsway Capital, with participation from over 110 institutional and crypto-native investors.

Here's a breakdown of the key financial backers in that transaction:

Partner Group	Role/Mention in PIPE	Associated Figure/Detail
Kingsway Capital	Lead Investor	Incoming Executive Chairman Manuel Stotz is Founder & CEO
Vy Capital	Anchor Investor	Participated in the $558 million PIPE
Blockchain.com	Anchor Investor	Peter Smith serves as Special Advisor
Ribbit Capital	Anchor Investor	Participated in the $558 million PIPE
Graticule (GAMA)	Anchor Investor	Participated in the $558 million PIPE
Other Notable Investors	Subscribed to the deal	Pantera Capital, Kraken, BitGo, FalconX, Animoca Brands, Arrington Capital

The strategic alignment with The Open Network (TON) Foundation and Telegram is central to the new corporate direction. Verb Technology Company intends to use the majority of the $558 million net proceeds to acquire Toncoin ($TON). As of August 21, 2025, the total treasury assets reached over $780 million, comprising $713 million worth of $TON and $67 million in cash. This holding represented approximately 8.5% of $TON's current circulating supply, exceeding the initial target of over 5%. Telegram, the messenger platform integrating TON, reports over one billion monthly active users, and TON is the exclusive blockchain powering its Mini App ecosystem.

The existing business units still rely on partnerships for their operations and revenue generation. MARKET.live, the multi-vendor, livestream social shopping platform, showed strong performance, reporting Q1 2025 revenue of $1.305 million, an 80% quarter-over-quarter growth that exceeded the entire revenue for 2024.

The telehealth segment is built on specific platform collaborations:

• VANITYPrescribed, which continues to add recurring subscription-based revenue.
• GoodGirlRx.com, launched March 11, 2025, in partnership with lifestyle personality Savannah Chrisley, offering fixed-price services.

As of December 2025, Verb Technology Company's market capitalization stood at $42.6 Million USD. For context, in Q1 2025, before the PIPE, the market value was reported as $4.93 million, and the company maintained a current ratio of 4.05.

Verb Technology Company, Inc. (VERB) - Canvas Business Model: Key Activities

You're looking at the core engine of Verb Technology Company, Inc. right now, which is a fascinating mix of traditional software operations and a massive, new-age crypto treasury strategy. Honestly, the key activities reflect this pivot, so let's break down the hard numbers behind what they are actively doing as of late 2025.

Acquiring and managing a large treasury of Toncoin ($TON).

This is the big one, following a major strategic shift. Verb Technology Company, Inc. closed an upsized and oversubscribed private placement in August 2025, raising $558 million in gross proceeds. The majority of these funds went into acquiring $TON. As of August 21, 2025, the company announced treasury assets exceeding $780 million, which comprised $713 million in Toncoin ($TON) and $67 million in cash. The stated target is to accumulate over 5% of $TON's circulating supply, which translates to about 128 million tokens. This makes them the first publicly traded firm pursuing a crypto treasury strategy with The Open Network (TON).

Staking $TON reserves to generate sustainable rewards.

The plan isn't just to hold the asset; it's to put it to work. Verb Technology Company, Inc. intends to generate sustainable staking rewards from its $TON holdings. The goal here is to manage and expand the TON holdings in a way that is cash flow-positive, using reinvestment of these cash flows and staking rewards to steadily increase the $TON held per share. This is defintely a core operational activity now, moving beyond just the initial acquisition phase.

Developing and enhancing the MARKET.live interactive video commerce platform.

The original business continues to drive revenue, and the numbers show real acceleration. For the three months ending June 30, 2025 (Q2 2025), the company reported revenue of $2.12 million. This was a substantial increase from just $37,000 in the same period of 2024. Even looking at Q1 2025, revenue hit $1.305 million, which was an 80% increase quarter-over-quarter from Q4 2024's $723,000, and this Q1 revenue exceeded the entire 2024 annual revenue. The platform's success is a primary driver of this growth.

Integrating LyveCom's AI social commerce technology.

This activity was solidified by a key acquisition. Verb Technology Company, Inc. closed the acquisition of LyveCom on April 11, 2025. The total deal was valued at up to $8.5 Million. The initial cash outlay was $3,000,000, plus $1,125,000 in SAFE repayment, $100,000 to a related party, and 184,812 restricted shares valued at $1,000,000 at closing. This integration brings AI-driven video commerce and automated content creation directly into MARKET.live, aiming to give brands full control over audience and conversions.

The integration of LyveCom's technology is key to the platform's current performance metrics:

• Frictionless 3-click integration for Shopify merchants.
• Enables One-Click Simulcasting across platforms like TikTok Shop and Shopify's Shop App.
• The acquisition was made to better position MARKET.live for anticipated massive industry-wide growth, projected at a CAGR of 25.20% from 2025 to 2034.

Producing and distributing the GO FUND YOURSELF TV Show.

The interactive social crowdfunding platform and TV show is another revenue contributor. The first of 16 weekly episodes debuted on January 30, 2025, via a distribution deal with Cheddar TV. This business unit, alongside MARKET.live, was cited as a primary reason for the 80% revenue growth seen in Q1 2025. Cheddar TV reaches over 40 million homes and garners more than 3 million monthly live viewers.

Here's a quick look at how the core revenue-generating activities stack up for the first half of 2025:

Metric	Value (as of late 2025)	Period/Context
Q2 2025 Revenue	$2.12 million	Three months ending June 30, 2025
Q1 2025 Revenue	$1.305 million	Three months ending March 31, 2025
QoQ Revenue Growth (Q1 2025 vs Q4 2024)	80%	Q1 2025 vs Q4 2024
LyveCom Acquisition Value	Up to $8.5 Million	Closed April 11, 2025
Initial Cash Paid for LyveCom	$3,000,000	Closing date April 11, 2025

Verb Technology Company, Inc. (VERB) - Canvas Business Model: Key Resources

You're looking at the core assets Verb Technology Company, Inc. (VERB), which is now positioning itself as Ton Strategy Company, is relying on to drive its model forward as of late 2025. The foundation is undeniably its financial posture, which is exceptionally clean right now. The company reports zero debt, having retired all remaining debt in Q1 2025. This strong cash position, bolstered by recent capital raises, is projected to fund operations easily into 2028 and beyond.

Here's the quick math on the treasury assets announced in August 2025, following a $558 million private placement closing on August 8, 2025.

Asset Category	Amount (USD)
Total Treasury Assets	Exceeding $780 million
Toncoin ($TON) Holdings	$713 million
Cash Position	$67 million

The strategy is to become the first and largest publicly traded treasury reserve of $TON, targeting accumulation of over 5% of $TON's circulating supply. As of December 3, 2025, the market capitalization stood at $856.81 MM.

The second pillar is the intellectual property underpinning its original business. Verb Technology Company, Inc. possesses a proprietary, patented interactive video and AI technology platform. This technology is the engine behind its global Software-as-a-Service (SaaS) offering, which is cloud-based and accessible on all mobile and desktop devices.

• Proprietary, patented and patent-pending technology platform.
• Platform produces real-time, measurable results.
• Customers have reported conversion rate increases greater than 600%.
• Global SaaS platform availability in more than 60 countries.
• Service delivery in 48 languages.

Also critical to the current strategy is the leadership steering the ship. The company has a new executive team, led by Executive Chairman Manuel Stotz, bringing significant crypto and institutional expertise to execute the TON treasury strategy. This team secured the $558 million private placement with over 110 institutional and crypto-native investors. Furthermore, the company recently added to its capabilities by closing an $8.5 million acquisition of the AI social commerce technology platform Lyvecom.

Verb Technology Company, Inc. (VERB) - Canvas Business Model: Value Propositions

For Investors: Exposure to the TON blockchain ecosystem as the first public treasury company.

Verb Technology Company, Inc., rebranding as TON Strategy Co. (TSC), secured gross proceeds of approximately $558 million in a private placement closing around August 7, 2025. As of August 20, 2025, treasury assets exceeded $780 million. This treasury included $713 million of Toncoin ($TON). This holding represented about 8.5% of the $TON current circulating supply. The company intends to generate sustainable staking rewards, with a potential annual yield of 3-5%.

For Merchants: Omnichannel livestream shopping via MARKET.live and AI-powered tools.

Verb Technology Company, Inc. reported Q1 2025 revenue of $1.305 million, an 80% increase quarter-over-quarter from Q4 2024. Q2 2025 sales were reported at USD 2.12 million. The company completed an $8.5 million acquisition of AI social commerce platform Lyvecom. The MARKET.live platform is a multi-vendor, livestream social shopping destination.

For Companies: Interactive crowdfunding and exposure via the GO FUND YOURSELF TV Show.

The GO FUND YOURSELF TV Show premiered on January 30, 2025, on Cheddar TV. Cheddar TV is available in more than 40 million homes. The show features entrepreneurs pitching to a panel of 'Titans'. Viewers can invest or purchase products in real-time via on-screen icons. The first season consists of 16 weekly episodes.

For Users: Real-time, measurable sales results with reported 600%+ conversion rate increases.

The proprietary, patented, and patent-pending technology platform produces real-time, measurable results. Customers using the platform have reported greater than 600% increases in conversion rates.

For Shareholders: Potential for increased $TON held per share through staking and buybacks.

The strategy focuses on generating sustainable staking rewards to grow $TON exposure in a cash flow positive manner. The market capitalization for Verb Technology Company, Inc. as of December 3, 2025, was $856.81 MM. The stock price as of August 29, 2025, was $14.50 per share. Analysts projected that if $TON reaches $5-$7 by 2025, the treasury value could see an increase of 40-100%.

Here is a quick summary of key figures related to the business model components as of late 2025:

Value Proposition Component	Metric	Reported Number/Amount	Date/Period
TON Ecosystem Exposure (Investors)	Gross Proceeds from PIPE	$558 million	August 2025
TON Ecosystem Exposure (Investors)	Total Treasury Assets	Exceeding $780 million	August 2025
Merchant Services (Revenue)	Q2 2025 Sales	USD 2.12 million	Quarter Ended June 30, 2025
Merchant Services (AI Acquisition)	Lyvecom Acquisition Value	$8.5 million	Q1 2025
Crowdfunding Exposure (Companies)	GO FUND YOURSELF TV Show Reach	More than 40 million homes	2025
Sales Results (Users)	Reported Conversion Rate Increase	Greater than 600%	Ongoing
Shareholder Value (Staking)	Potential Annual Staking Yield	3-5%	Projected

Verb Technology Company, Inc. (VERB) - Canvas Business Model: Customer Relationships

You're looking at how Verb Technology Company, Inc. (VERB) connects with its diverse user base as of late 2025. The relationships shift dramatically depending on whether you're a large institution, an enterprise client, or an individual consumer engaging with their content platforms.

Direct, high-touch relationships with institutional and crypto-native investors

For institutional players, the relationship is driven by transparency, especially following the major strategic pivot announced in August 2025 toward digital assets, rebranding as TON Strategy Company (TONX) with a $558 million private placement to build a Toncoin ($TON) treasury. This move requires a higher level of direct engagement. You see this activity reflected in past institutional flows; for instance, in Q3 2024, 10 institutional investors added shares, while 20 decreased positions. To be fair, major players like BLACKROCK, INC. had significantly reduced exposure, removing 389,862 shares (-99.5%) in that same quarter, which suggests a re-evaluation of the company's direction by some traditional funds. The expectation is that the new focus on digital assets will attract a new cohort of crypto-native investors requiring a more direct, high-touch communication channel, likely managed through Investor Relations, which uses the email investors@verb.tech.

Dedicated account management for enterprise-level SaaS clients

For enterprise-level SaaS clients, particularly those using the MARKET.live platform for omnichannel livestream shopping, the relationship is managed to ensure deep integration. While specific enterprise client counts aren't public, the focus on high-profile clients is evident, as the CEO noted they continue to sign many such clients without announcing them publicly. The technology is designed to allow these brands to own the customer relationship even while streaming over other social platforms, which is a key value proposition for dedicated account management. The company's technology already serves organizations in over 60 countries and 48 languages, indicating a need for scalable, dedicated support structures for these larger deployments.

Self-service and subscription model for small business and individual users

The self-service aspect is strong across the consumer-facing verticals. For the telehealth platforms, VANITYPrescribed and GoodGirlRx, the model is subscription-based, adding recurring revenue month-over-month. Individual users and small businesses engaging with MARKET.live or the GO FUND YOURSELF! platform likely use a more transactional or self-service subscription tier. The financial results show the scale of this user base contribution. For the six months ended June 30, 2025, the GO FUND YOURSELF segment generated approximately $2.18 million in revenue, while the core MARKET.live platform contributed roughly $1.25 million. Overall revenue for the first half of 2025 was approximately $3.43 million. Here's the quick math on the revenue split for that period:

Business Unit	Revenue (6 Months Ended June 30, 2025)
GO FUND YOURSELF!	$2.18 million
MARKET.live	$1.25 million
Total Reported Revenue (H1 2025)	$3.43 million

This revenue scale is a significant jump from the $0.895 thousand total revenue for the entire year of 2024. Customers using the technology report conversion rate increases greater than 600%, which is a concrete metric supporting the value proposition for these smaller users.

Community engagement via social media and the GO FUND YOURSELF audience

Community engagement is heavily centered around the GO FUND YOURSELF! TV show, which premiered on Cheddar TV on January 30, 2025, in a prime-time slot with reach in over 40 million homes. The show features 16 weekly episodes where viewers can interactively invest in presenting companies in near real-time. This format directly cultivates a community of engaged viewers who are also potential investors or customers for the featured businesses. The platform's design allows viewers to tap their screen to facilitate an investment or purchase products as they watch, bridging entertainment and commerce directly with the audience.

Investor transparency and compliance reporting on digital asset holdings

Investor transparency is paramount, especially given the shift toward digital assets and the $558 million funding round in August 2025. The company maintains regular financial reporting, filing its Form 10-Q for the quarter ending March 31, 2025, which showed revenue of $1.305 million, an 80% QoQ increase. Furthermore, management has stated the strong cash position, bolstered by a $5 million non-dilutive preferred stock deal, is expected to fund operations into 2028 and beyond, which is a key data point for reassuring stakeholders. Compliance reporting for the new TON Strategy focus will be critical, requiring detailed disclosure on the Toncoin ($TON) treasury holdings, which is a new area of focus for their SEC filings.

Finance: draft 13-week cash view by Friday.

Verb Technology Company, Inc. (VERB) - Canvas Business Model: Channels

You're looking at how TON Strategy Company, formerly Verb Technology Company, Inc., gets its offerings in front of customers as of late 2025. The channels have clearly shifted, reflecting the new strategic direction focused on digital assets alongside the existing SaaS platforms.

Nasdaq Stock Exchange for Public Investment (under TONX)

The public market channel is now defined by the company's new identity and treasury strategy. The stock exchange listing itself is a channel for capital formation and investor visibility. The ticker symbol changed from VERB to TONX effective September 02, 2025. This move aligns with the strategy of building a publicly traded treasury reserve of The Open Network ($TON) cryptocurrency. As of December 2025, the market capitalization stood at $42.6 Million USD.

The channel's perceived value is tied to its digital asset holdings, which, as disclosed in August 2025, included over $713 million worth of TON and $67 million in cash, contributing to total assets exceeding $780 million.

Direct Sales and Enterprise Licensing for the SaaS Platform

The core Software-as-a-Service (SaaS) platform distribution relies on direct sales and enterprise licensing agreements. This channel is responsible for generating subscription revenue for the interactive video commerce and related applications. The overall Trailing Twelve Months (TTM) revenue as of December 2025 was reported at $4.27 Million USD.

Financial performance from the SaaS and related units shows significant scaling:

• Q1 2025 Total Revenue was $1.305 million.
• This Q1 2025 revenue represented an 80% increase over Q4 2024 revenue of $723,000.
• Q1 2025 revenue exceeded the entire 2024 annual revenue of $895,000.
• Q2 2025 revenue was reported at $2.12 million.

MARKET.live Platform and Integrated Merchant Websites/Apps

The MARKET.live platform acts as a direct-to-merchant/creator channel, functioning as a multi-vendor, livestream social shopping destination. The technology allows streaming directly from clients' own websites while multicasting across social media channels, helping brands retain the customer relationship.

Revenue attribution for this unit, based on Q3 2024 data, was $103,000. The growth in Q1 2025 revenue was explicitly attributed to the MARKET.live business unit services packages.

Television and Streaming Platforms for the GO FUND YOURSELF Show

The GO FUND YOURSELF interactive social crowd funding platform utilizes television and streaming as a key distribution channel for exposure. This platform's revenue contribution in Q3 2024 was $25,000, and its growth was cited as a primary driver for the 18,543% year-over-year revenue increase seen in Q1 2025.

Integration into Popular CRM/ERP Systems

Indirect channel reach is achieved through deep integration with established enterprise software. The company's technology is available by subscription and is integrated into popular ERP and CRM platforms.

• Integration with Oracle NetSuite is a confirmed channel point.
• Integrations into Salesforce.com, Odoo, and Microsoft are noted as underway.

Here's a quick look at the key financial context surrounding these channels as of late 2025:

Metric	Value (as of late 2025)
Market Capitalization	$42.6 Million USD
Revenue (TTM)	$4.27 Million USD
Q2 2025 Revenue	$2.12 million
Q1 2025 Revenue	$1.305 million
Q2 2025 EPS (Actual vs. Estimate Beat)	($1.79) vs. ($2.04) by $0.25
Total Treasury Assets (Aug 2025)	Exceeded $780 million

Finance: draft 13-week cash view by Friday.

Verb Technology Company, Inc. (VERB) - Canvas Business Model: Customer Segments

You're mapping out Verb Technology Company, Inc. (VERB)'s customer base as of late 2025, and honestly, it's a mix of high-finance players and everyday commerce. The company is clearly chasing multiple revenue streams, which is reflected in the diverse groups they are targeting.

Institutional and crypto-native investors seeking digital asset exposure

While not direct platform users in the traditional sense, Verb Technology Company, Inc. has definitely positioned itself to attract capital from this segment. The company made a significant strategic move by acquiring $713 million worth of TON tokens as part of its digital asset treasury strategy. This move established Verb Technology Company, Inc. as the first publicly-traded company with a dedicated TON treasury, holding approximately 8.5% of Toncoin's circulating supply. This capital influx followed a $558 million private placement in early August 2025, pushing total treasury assets to $780 million, which included $67 million in cash reserves. This activity signals a clear engagement with, and reliance on, sophisticated investors comfortable with digital assets.

Large enterprise sales organizations and direct sales companies

The focus here has shifted from the legacy direct sales SaaS unit, which was strategically sold in June 2023. Now, the target for enterprise-level engagement is the MARKET.live platform. This platform, enhanced by the acquisition of the AI social commerce technology platform Lyvecom for $8.5 million in Q1 2025, is designed to offer a true omnichannel livestream shopping experience. Management noted signing many very high-profile clients for MARKET.live, though specific client counts aren't public; the revenue growth supports this enterprise adoption. The Trailing Twelve Months (TTM) revenue as of November 2025 stands at approximately $4.27 Million USD, showing the scale of the business units now serving these larger entities.

Small to mid-sized brands and merchants focused on social commerce

This group forms a core part of the interactive video commerce push. Brands and merchants use MARKET.live to deploy shoppable ads and livestream experiences. The growth in this area is sharp; Q1 2025 revenue was $1.305 million, an 80% increase over Q4 2024's $723 thousand. The integration of Lyvecom's AI capabilities is meant to help these smaller operations automate content creation and optimize merchandising, which is crucial for smaller teams. For the six months ended June 30, 2025, the company reported total sales of $3.43 million.

Companies seeking capital and broad exposure via crowdfunding

The Go Fund Yourself business unit directly targets this segment. It is a social crowd-funding platform combined with an interactive TV show, designed for public and private companies seeking exposure for their Regulation CF and Regulation A offerings. The revenue figures show rapid adoption here. Go Fund Yourself generated $744K in revenue in Q1 2025, a substantial increase from the $233K recognized in Q4 2024. That's defintely a fast-growing segment for Verb Technology Company, Inc.

Telehealth users for specialized services (VANITYPrescribed, GoodGirlRx)

Verb Technology Company, Inc. also serves patients utilizing its telehealth portals, VANITYPrescribed.com and GoodGirlRx.com. While specific user counts for these portals aren't broken out in the latest financial summaries, these services represent a distinct vertical market. The overall global telehealth market is projected to grow significantly, with the U.S. market alone expected to grow at a CAGR of 24.4% between 2025 to 2034. This indicates a large, accessible patient base for specialized virtual care.

Here's a quick look at how the revenue streams map to these customer groups, based on the latest reported figures:

Customer Segment Focus	Platform/Activity	Latest Reported Revenue/Metric (2025)
Social Commerce/Brands	MARKET.live (Q2 2025 Revenue)	$2.12 million
Crowdfunding Companies	Go Fund Yourself (Q1 2025 Revenue)	$744 thousand
Digital Asset Investors (Capital Source)	TON Token Treasury Acquisition	$713 million (in TON tokens)
Overall Business Growth	Revenue (Six Months Ended June 30, 2025)	$3.43 million
Overall Business Scale	TTM Revenue (as of November 2025)	$4.27 Million USD

The company's customer base is clearly segmented across commerce, capital formation, and healthcare delivery. You need to track the adoption rate for MARKET.live versus the recurring revenue from Go Fund Yourself to see which segment is sticking.

• Institutional/Crypto Investors: Attracted by the $713 million digital asset treasury strategy.
• Enterprise/Brands: Driving MARKET.live revenue growth, which saw 80% quarter-over-quarter growth from Q4 2024 to Q1 2025.
• Crowdfunding Seekers: Go Fund Yourself generated $744K in Q1 2025.
• Telehealth Users: Served via VANITYPrescribed and GoodGirlRx in a market expected to hit $71.1 billion globally in 2025.

Finance: draft 13-week cash view by Friday.

Verb Technology Company, Inc. (VERB) - Canvas Business Model: Cost Structure

You're looking at where Verb Technology Company, Inc. (VERB), now trading as TON Strategy Company (TONX) as of September 2, 2025, is spending its capital. The cost structure is heavily influenced by its new digital asset treasury strategy and ongoing platform development.

The most significant capital outlay relates to the new TON Treasury Strategy. While the prompt mentioned a figure, the actual reported activity shows a massive private placement of approximately $558 million announced around August 2025, with the majority of net proceeds intended for acquiring Toncoin ($TON). Specifically, a subsidiary entered an agreement on July 31, 2025, to purchase approximately $272.7 million worth of Toncoin at a discounted price. This move positions the company as a major holder of the cryptocurrency.

Operating expenses are substantial, reflecting the push for growth and the associated asset strategy. For the six months ended June 30, 2025, Verb Technology Company, Inc. reported a net loss of USD 4.94 million. This loss, while significant, represented an improvement of 29% compared to the same period a year prior.

Technology investment is a core cost driver. The acquisition of the AI social commerce platform LyveCom closed on April 11, 2025, with a total deal value of $8.5 million. The initial cash outlay for this acquisition was $3.0 million, plus a repayment of $1.125 million on a Simple Agreement for Future Equity (S.A.F.E.). This investment directly impacts ongoing technology costs; for instance, depreciation and amortization expenses for the six months ended June 30, 2025, were $622 (in thousands, implied), an increase partly due to the intangible assets from the Lyvecom acquisition.

General and administrative (G&A) costs show an upward trend, which management suggests is due to revenue growth rather than cost-cutting failures. For the first quarter ending March 31, 2025, General and administrative expenses, including stock compensation expense, totaled $3,331 (in thousands, implied, or $3.331 million). This represented a slight increase of 12% over the prior year's Q1 G&A costs.

Here is a breakdown of some of the key cost-related figures from the first half of 2025 and related transactions:

Cost Component	Amount (USD)	Period/Context	Source Reference
Net Loss (Six Months Ended June 30, 2025)	$4.94 million	H1 2025
General and Administrative Expenses	$3.331 million	Q1 2025 (Three Months Ended March 31, 2025)
LyveCom Acquisition Purchase Price	$8.5 million	Transaction Closed April 2025
LyveCom Initial Cash Payment	$3.0 million	Part of Acquisition Cost
LyveCom SAFE Repayment	$1.125 million	Part of Acquisition Cost
Depreciation and Amortization Expenses	$622 thousand	Six Months Ended June 30, 2025
Reported Toncoin Purchase Agreement	$272.7 million	Agreement dated July 31, 2025

The company's cash position is also relevant to ongoing costs; they secured $5 million in non-dilutive funding and reported a cash reserve of $12.236 million as of Q1 2025, expected to fund operations into 2028.

You can see the structure of the operating expenses in the first half of the year:

• Net loss for H1 2025 was USD 4.94 million.
• G&A expenses for Q1 2025 were $3,331 thousand.
• Depreciation and amortization for H1 2025 was $622 thousand.
• The LyveCom acquisition cost was $8.5 million.
• The company reported zero debt as of Q1 2025.

Finance: draft 13-week cash view by Friday.

Verb Technology Company, Inc. (VERB) - Canvas Business Model: Revenue Streams

The revenue streams for Verb Technology Company, Inc. (VERB) in late 2025 reflect a significant pivot toward interactive video commerce and digital asset treasury management.

Digital asset staking rewards from the Toncoin treasury are a planned component of future revenue generation. Verb Technology Company, Inc. intends to expand its Toncoin position over time by reinvesting cash flows and using staking rewards. The company, planning to rebrand as TON Strategy Co. (TSC), anticipates benefiting from staking yield on its Toncoin holdings.

Core social commerce revenue, which includes the MARKET.live platform and the recently acquired Lyvecom, has a current fiscal year consensus estimate of $5.5 million. The Trailing Twelve Months (TTM) revenue as of November 2025 stood at approximately $4.27 Million USD.

Subscription fees (SaaS) from individual and enterprise users relate to the company's legacy business. Verb Technology Company, Inc.'s proprietary technology platform produces software-as-a-service (SaaS) products available by subscription for individual and enterprise users. However, the company is actively transitioning away from this legacy Software-as-a-Service (SaaS) business unit.

Service packages and fees from the MARKET.live business unit and revenue from the GO FUND YOURSELF crowdfunding platform are the primary drivers of current operating revenue. The Q1 2025 revenue of $1.305 million already exceeded the entire 2024 annual revenue. The total sales for the six months ended June 30, 2025, reached $3.43 million.

Here's a look at the segment contribution for the first quarter of 2025, which drove the initial revenue surge:

• Revenue from the GO FUND YOURSELF segment was $744,000 in Q1 2025.
• The MARKET.live segment contributed $561,000 in Q1 2025.
• The corporate segment reported no revenue for Q1 2025.

To give you a clearer picture of the operational revenue streams through the first half of the year, consider this breakdown:

Metric	Q1 2025 Amount (USD)	Q2 2025 Amount (USD)
MARKET.live Service Fees	$561,000	Contributed to total Q2 revenue
GO FUND YOURSELF Revenue	$744,000	Contributed to total H1 revenue
Total Consolidated Revenue	$1.305 million	$2.12 million