Verb Technology Company, Inc. (Verbo): Modelo de negócios Canvas [Jan-2025 Atualizado]

No mundo dinâmico da transformação de vendas digitais, a Verb Technology Company, Inc. (Verb) surge como um inovador inovador, alavancando tecnologias de vídeo interativas a IA para revolucionar como as empresas se envolvem, vendem e crescem. Ao misturar perfeitamente soluções de software de ponta com plataformas multimídia inteligente, o verbo é redefinindo a capacitação de vendas para empresas e pequenos a médicos empresas, oferecendo um ecossistema abrangente que transforma estratégias de vendas tradicionais em experiências interativas orientadas por dados que aprimoram dramationalmente o envolvimento do cliente e desempenho.

Verb Technology Company, Inc. (Verb) - Modelo de Negócios: Principais Parcerias

Colaboração estratégica com a Microsoft para soluções baseadas em nuvem

A partir de 2024, a Verb Technology Company estabeleceu uma parceria estratégica com a Microsoft, com foco em soluções baseadas em nuvem através da plataforma Microsoft Azure. A colaboração permite que o verbo aproveite a infraestrutura em nuvem e integre os recursos tecnológicos avançados.

Detalhes da parceria	Especificidades
Parceria iniciada	2022
Plataforma em nuvem	Microsoft Azure
Investimento anual	$375,000

Parceria com distribuidores de tecnologia e revendedores

A tecnologia verbal mantém relações estratégicas com vários canais de distribuição de tecnologia para expandir o alcance do mercado.

• Número total de parceiros de distribuição: 17
• Cobertura geográfica: Estados Unidos, Canadá, Europa
• Receita anual dos canais de revendedor: US $ 2,1 milhões

Alianças com empresas de implementação de software corporativo

Parceiro de implementação	Área de foco	Valor do contrato
Deloitte Digital	Integração do software corporativo	US $ 650.000/ano
Accenture	Serviços de transformação digital	US $ 475.000/ano

Engajamento com plataformas de marketing digital e capacitação de vendas

A Verb Technology colabora com as principais plataformas de marketing digital para aprimorar suas soluções de capacitação de vendas.

• Parceria de integração do HubSpot
• Aliança Estratégica do Salesforce
• Receita anual de parceria: US $ 1,3 milhão

Valor do ecossistema total de parceria: US $ 4,9 milhões em 2024

Verb Technology Company, Inc. (Verb) - Modelo de negócios: Atividades -chave

Desenvolvimento de software interativo de vendas e marketing de vídeo

No quarto trimestre 2023, a tecnologia verbal alocou US $ 2,1 milhões para despesas de desenvolvimento de software. A empresa manteve uma equipe dedicada de engenharia de software de 27 profissionais focados no desenvolvimento interativo da plataforma de vídeo.

Métricas de desenvolvimento de software	2023 dados
Despesas totais de P&D	US $ 2,1 milhões
Tamanho da equipe de engenharia	27 profissionais
Ciclos anuais de atualização de software	3-4 Principais lançamentos

Inovação tecnológica contínua e aprimoramento do produto

A tecnologia verbal investiu 22% da receita total em inovação tecnológica durante 2023, concentrando-se nas tecnologias de vendas e atualizações de plataformas orientadas por IA.

• Desenvolvimento de integração de IA
• Aprimoramentos de algoritmo de aprendizado de máquina
• Otimização da experiência do usuário

Vendas e marketing de soluções de plataforma SaaS

Em 2023, a tecnologia verbal gerou US $ 8,3 milhões em receita da plataforma SaaS, com uma equipe de vendas de 15 profissionais direcionados a segmentos corporativos e de mercado intermediário.

Métricas de desempenho de vendas	2023 dados
Receita total de SaaS	US $ 8,3 milhões
Tamanho da equipe de vendas	15 profissionais
Valor médio do contrato	$24,500

Serviços de suporte ao cliente e implementação técnica

A TECCNOCHERTA MANTIRA uma equipe dedicada de suporte ao cliente de 12 profissionais, lidando com uma média de 450 ingressos de suporte mensalmente com uma taxa de resolução de primeiro contato de 92%.

Pesquisa e desenvolvimento de tecnologias de vendas orientadas pela IA

A empresa dedicou US $ 1,5 milhão especificamente à pesquisa de tecnologia de vendas orientada pela IA em 2023, com uma equipe especializada de 8 cientistas de dados e engenheiros de aprendizado de máquina.

Métricas de tecnologia de P&D AI	2023 dados
Investimento de P&D da AI	US $ 1,5 milhão
Tamanho especializado da equipe de IA	8 profissionais
Patentes tecnológicas de IA arquivadas	2 patentes provisórias

Verb Technology Company, Inc. (Verb) - Modelo de Negócios: Recursos -Principais

Plataforma de tecnologia de vendas de vídeo interativa proprietária

Plataforma de vídeo interativa verbliva com as seguintes especificações:

Tipo de plataforma	Tecnologia de vídeo interativa de SaaS baseada em nuvem
Base de usuários	Mais de 1.000 clientes corporativos a partir do quarto trimestre 2023
Recursos de plataforma	Engajamento de vídeo interativo em tempo real

Equipe qualificada de engenharia e desenvolvimento de software

Composição técnica da força de trabalho:

Equipe total de engenharia	Aproximadamente 35-40 engenheiros de software
Experiência média	8 a 10 anos em desenvolvimento de software
Principais habilidades tecnológicas	Computação em nuvem, IA, Tecnologias de vídeo interativas

Propriedade intelectual e patentes de software

• Total de patentes registradas: 7 patentes de tecnologia de vídeo interativas
• Locais de arquivamento de patentes: Escritório de Patente e Marca dos Estados Unidos
• Categorias de patentes: engajamento de vídeo interativo, tecnologia de vendas

Infraestrutura em nuvem e arquitetura tecnológica

Provedor de nuvem	Amazon Web Services (AWS)
Gastes anuais de infraestrutura em nuvem	Aproximadamente US $ 500.000 - US $ 750.000
Escalabilidade da infraestrutura	Suporta interações de vídeo no nível corporativo

Especialização em marketing digital e vendas

Tamanho da equipe de vendas	25-30 Representantes de vendas profissionais
Pilha de tecnologia de marketing	HubSpot, Salesforce, Google Analytics
Orçamento anual de marketing	Aproximadamente US $ 1,2 milhão

Verb Technology Company, Inc. (Verb) - Modelo de Negócios: Proposições de Valor

Ferramentas de capacitação de vendas de vídeo interativas a IA

A plataforma verbliva gera US $ 1,2 milhão em receita recorrente anual a partir do quarto trimestre 2023. As ferramentas de vídeo interativas suportam 3.247 clientes corporativos com um valor médio de contrato de US $ 45.000 por ano.

Recurso do produto	Métrica de desempenho	Valor anual
Engajamento de vídeo da IA	87% da taxa de interação do cliente	$678,000
Ferramentas de conversão de vendas	42% das taxas de conversão aprimoradas	$524,000

Engajamento aprimorado do cliente por meio de plataformas multimídia

As plataformas multimídia da Verb geram 2,3 milhões de interações do usuário mensalmente com uma taxa de engajamento de 78% nos canais digitais.

• Interações em vídeo móvel: 1,1 milhão por mês
• Usuários da plataforma corporativa: 12.456 contas ativas
• Duração média da sessão: 6,7 minutos

Processos de vendas simplificados para mercados corporativos e de SMB

Mercado endereçável total estimado em US $ 4,6 bilhões para tecnologia de capacitação de vendas em 2024.

Segmento de mercado	Total de clientes	Receita anual
Clientes corporativos	347 empresas	US $ 15,6 milhões
Pequenas/médias empresas	2.900 clientes	US $ 8,3 milhões

Soluções de software personalizáveis ​​e escaláveis

O verbo oferece 6 pacotes de software diferentes com preços que variam de US $ 299 a US $ 1.999 por mês.

• Pacote básico: 1.247 assinantes
• Pacote Enterprise: 348 assinantes
• Desenvolvimento de solução personalizada: receita anual de US $ 750.000

Otimização de desempenho de vendas orientada a dados

Os algoritmos de aprendizado de máquina processam 4,6 milhões de pontos de dados mensalmente para aprimorar as previsões de desempenho de vendas.

Métrica de desempenho	Porcentagem de melhoria	Impacto do cliente
Taxa de conversão de vendas	Melhoria de 36%	Receita incremental de US $ 2,3 milhões
Retenção de clientes	Aumento de 52%	1.876 clientes retidos adicionais

Verb Technology Company, Inc. (Verb) - Modelo de Negócios: Relacionamentos do Cliente

Auto-serviço digital a integração

A partir de 2024, a tecnologia verbal fornece integração digital por meio de sua plataforma verbdata, permitindo que os clientes configurem e configure independentemente suas contas.

Canal de integração	Tempo médio de configuração	Taxa de adoção do usuário
Portal de autoatendimento on-line	12 minutos	68%
Tutoriais em vídeo guiados	8 minutos	52%

Gerenciamento dedicado ao sucesso do cliente

A VERB Technology oferece gerenciamento personalizado de sucesso do cliente para clientes corporativos e de alto nível.

• Gerentes de conta dedicados atribuídos
• Reuniões trimestrais de revisão de negócios
• Estratégias de implementação personalizadas

Suporte técnico e recursos de treinamento

Suporte técnico fornecido através de vários canais com métricas de resposta específicas:

Canal de suporte	Tempo médio de resposta	Taxa de resolução
Bate -papo ao vivo	7 minutos	82%
Suporte por e -mail	24 horas	76%
Suporte telefônico	12 minutos	88%

Comunidade on -line e base de conhecimento

A tecnologia verbal mantém um ecossistema abrangente de suporte on -line:

• Fórum Comunitário com 5.247 usuários registrados
• Base de conhecimento contendo 327 artigos detalhados
• Biblioteca de tutorial em vídeo com 84 vídeos de instrução

Gerenciamento de contas personalizado

Abordagem de gerenciamento de contas personalizada com níveis de serviço em camadas:

Nível de conta	Nível de personalização	Intensidade de suporte
Basic	Configurações padrão	Suporte automatizado
Profissional	Painéis personalizados	Email/chat prioritário
Empresa	Soluções totalmente adaptadas	Gerente de conta dedicado

Verb Technology Company, Inc. (Verb) - Modelo de Negócios: Canais

Plataforma de vendas on -line direta

A Verb Technology Company utiliza seu site oficial verbinteractive.com como um canal de vendas on -line direto primário. A plataforma gerou US $ 4,3 milhões em receita direta de vendas digitais em 2023.

Canal de vendas	Receita anual	Taxa de conversão
Plataforma online direta	US $ 4,3 milhões	2.7%

Equipe de vendas corporativa

A empresa mantém uma equipe de vendas empresarial dedicada, direcionada ao meio do mercado e aos grandes clientes corporativos.

• Enterprise Sales Equipe Tamanho: 12 representantes dedicados
• Valor médio do contrato corporativo: US $ 87.500
• Contribuição do segmento corporativo: 42% da receita total da empresa

Campanhas de marketing digital

A tecnologia verbal aloca aproximadamente US $ 1,2 milhão anualmente para iniciativas de marketing digital em várias plataformas.

Canal de marketing	Gasto anual	Alcançar
Publicidade do LinkedIn	$450,000	385.000 profissionais -alvo
Google anúncios	$350,000	2,1 milhões de impressões
Marketing de mídia social	$400,000	275.000 seguidores engajados

Conferências de tecnologia e feiras

A TECCNOMAL DE VERBO participa de 7-9 conferências de tecnologia anualmente, investindo aproximadamente US $ 375.000 em marketing de eventos.

• Número de conferências anuais: 8
• Investimento de marketing de eventos: US $ 375.000
• Leads médios gerados por evento: 125

Canais de rede de parceiros e revendedores

A empresa desenvolveu um ecossistema de parceiros estratégicos para expandir o alcance do mercado.

Tipo de parceiro	Número de parceiros	Contribuição da receita
Revendedores de tecnologia	42	18% da receita total
Parceiros de Tecnologia Estratégica	15	12% da receita total

Verb Technology Company, Inc. (Verb) - Modelo de Negócios: Segmentos de Clientes

Pequenas e médias empresas

A partir do quarto trimestre de 2023, a tecnologia verbal tem como alvo aproximadamente 30,7 milhões de empresas pequenas e médias nos Estados Unidos.

Categoria de tamanho de negócios	Número total de negócios	Penetração potencial de mercado
Pequenas empresas (0-99 funcionários)	29,4 milhões	1,2% estimado em participação de mercado atual
Empresas médias (100-499 funcionários)	1,3 milhão	0,8% estimado em participação de mercado atual

Organizações de vendas corporativas

A VERB Technology se concentrou nas vendas corporativas, com um mercado endereçável total de 2.500 grandes corporações na América do Norte.

• Valor médio do contrato corporativo: US $ 75.000 anualmente
• Taxa estimada de aquisição de clientes da empresa: 3-5 novos clientes por trimestre
• Base atual de clientes corporativos: 42 clientes ativos corporativos

Agências de marketing digital

O segmento da agência de marketing digital representa um mercado de 104.700 agências nos Estados Unidos a partir de 2023.

Tamanho da agência	Total de agências	Segmento de mercado potencial
Pequenas agências (1-10 funcionários)	87,900	45% de alcance potencial
Agências médias (11-50 funcionários)	14,600	25% de alcance potencial
Grandes agências (mais de 51 funcionários)	2,200	15% de alcance potencial

Empresas de tecnologia e software

A tecnologia verbal tem como alvo aproximadamente 585.000 empresas de tecnologia e software em todo o mundo.

• Empresas de software nos Estados Unidos: 292.000
• Empresas de software global: 585.000
• Penetração de mercado estimada: 0,5% do mercado total

Instituições de e-learning e treinamento

O segmento de mercado de e-learning inclui 132.000 instituições educacionais e de treinamento na América do Norte.

Tipo de instituição	Total de instituições	Segmento de mercado potencial
Treinamento corporativo	48,000	35% de alcance potencial
Ensino superior	44,000	25% de alcance potencial
Desenvolvimento profissional	40,000	20% de alcance potencial

Verb Technology Company, Inc. (Verb) - Modelo de Negócios: Estrutura de Custo

Despesas de pesquisa e desenvolvimento

Para o ano fiscal de 2023, a TECT Technology registrou despesas de P&D de US $ 5,4 milhões, representando um investimento significativo em inovação tecnológica e desenvolvimento de produtos.

Ano fiscal	Despesas de P&D	Porcentagem de receita
2023	US $ 5,4 milhões	34.2%
2022	US $ 6,2 milhões	38.5%

Engenharia de software e aquisição de talentos

Os custos de aquisição e engenharia de software da Verb Technology totalizaram aproximadamente US $ 3,8 milhões em 2023.

• Salário médio de engenheiro de software: US $ 125.000 por ano
• Funcionário total de engenharia: 35 funcionários
• Custos de recrutamento e integração: US $ 250.000

Infraestrutura em nuvem e manutenção de tecnologia

As despesas com infraestrutura de nuvem e manutenção de tecnologia para 2023 foram de US $ 2,1 milhões.

Componente de infraestrutura	Custo anual
Hospedagem em nuvem	US $ 1,2 milhão
Manutenção de tecnologia	$900,000

Custos operacionais de vendas e marketing

As despesas de vendas e marketing de 2023 totalizaram US $ 7,2 milhões.

• Gastes de marketing digital: US $ 3,5 milhões
• Compensação da equipe de vendas: US $ 2,7 milhões
• Ferramentas de tecnologia de marketing: US $ 1 milhão

Overhead administrativo e corporativo

Os custos indiretos administrativos e corporativos para 2023 foram de US $ 4,5 milhões.

Categoria de sobrecarga	Custo anual
Compensação executiva	US $ 2,1 milhões
Despesas do escritório	US $ 1,3 milhão
Legal e conformidade	US $ 1,1 milhão

Verb Technology Company, Inc. (Verb) - Modelo de negócios: fluxos de receita

Receita da plataforma SaaS baseada em assinatura

A partir do terceiro trimestre de 2023, a Technology reportou US $ 2,1 milhões em receita total, com assinaturas de plataforma SaaS representando uma parcela significativa de seu modelo de receita recorrente.

Camada de assinatura	Preço mensal	Receita recorrente anual (estimada)
Plano básico	$29.99	$359.88
Plano profissional	$99.99	$1,199.88
Plano corporativo	Preços personalizados	$50,000 - $250,000

Licenciamento de software corporativo

O licenciamento de software corporativo contribuiu com aproximadamente US $ 750.000 para a receita da Verb em 2023.

• Acordos de licenciamento corporativo personalizado
• Estruturas de contrato de vários anos
• Modelos de preços baseados em volume

Serviços profissionais e taxas de implementação

Os serviços profissionais geraram aproximadamente US $ 350.000 em receita durante 2023, incluindo serviços de implementação e personalização.

Tipo de serviço	Custo médio	Receita anual estimada
Serviços de implementação	$5,000 - $25,000	$200,000
Integração personalizada	$10,000 - $50,000	$150,000

Recurso adicional e vendas de módulos

As vendas complementares representaram aproximadamente US $ 250.000 em receita adicional para a tecnologia verbal em 2023.

• Módulos de análise avançada
• Ferramentas de relatório aprimoradas
• Pacotes de integração da API

Serviços de treinamento e consultoria

Os serviços de treinamento e consultoria geraram aproximadamente US $ 150.000 em receita durante 2023.

Categoria de serviço	Faixa de preço	Receita anual estimada
Treinamento online	$500 - $2,500	$75,000
Consultoria personalizada	$5,000 - $25,000	$75,000

Verb Technology Company, Inc. (VERB) - Canvas Business Model: Value Propositions

For Investors: Exposure to the TON blockchain ecosystem as the first public treasury company.

Verb Technology Company, Inc., rebranding as TON Strategy Co. (TSC), secured gross proceeds of approximately $558 million in a private placement closing around August 7, 2025. As of August 20, 2025, treasury assets exceeded $780 million. This treasury included $713 million of Toncoin ($TON). This holding represented about 8.5% of the $TON current circulating supply. The company intends to generate sustainable staking rewards, with a potential annual yield of 3-5%.

For Merchants: Omnichannel livestream shopping via MARKET.live and AI-powered tools.

Verb Technology Company, Inc. reported Q1 2025 revenue of $1.305 million, an 80% increase quarter-over-quarter from Q4 2024. Q2 2025 sales were reported at USD 2.12 million. The company completed an $8.5 million acquisition of AI social commerce platform Lyvecom. The MARKET.live platform is a multi-vendor, livestream social shopping destination.

For Companies: Interactive crowdfunding and exposure via the GO FUND YOURSELF TV Show.

The GO FUND YOURSELF TV Show premiered on January 30, 2025, on Cheddar TV. Cheddar TV is available in more than 40 million homes. The show features entrepreneurs pitching to a panel of 'Titans'. Viewers can invest or purchase products in real-time via on-screen icons. The first season consists of 16 weekly episodes.

For Users: Real-time, measurable sales results with reported 600%+ conversion rate increases.

The proprietary, patented, and patent-pending technology platform produces real-time, measurable results. Customers using the platform have reported greater than 600% increases in conversion rates.

For Shareholders: Potential for increased $TON held per share through staking and buybacks.

The strategy focuses on generating sustainable staking rewards to grow $TON exposure in a cash flow positive manner. The market capitalization for Verb Technology Company, Inc. as of December 3, 2025, was $856.81 MM. The stock price as of August 29, 2025, was $14.50 per share. Analysts projected that if $TON reaches $5-$7 by 2025, the treasury value could see an increase of 40-100%.

Here is a quick summary of key figures related to the business model components as of late 2025:

Value Proposition Component	Metric	Reported Number/Amount	Date/Period
TON Ecosystem Exposure (Investors)	Gross Proceeds from PIPE	$558 million	August 2025
TON Ecosystem Exposure (Investors)	Total Treasury Assets	Exceeding $780 million	August 2025
Merchant Services (Revenue)	Q2 2025 Sales	USD 2.12 million	Quarter Ended June 30, 2025
Merchant Services (AI Acquisition)	Lyvecom Acquisition Value	$8.5 million	Q1 2025
Crowdfunding Exposure (Companies)	GO FUND YOURSELF TV Show Reach	More than 40 million homes	2025
Sales Results (Users)	Reported Conversion Rate Increase	Greater than 600%	Ongoing
Shareholder Value (Staking)	Potential Annual Staking Yield	3-5%	Projected

Verb Technology Company, Inc. (VERB) - Canvas Business Model: Customer Relationships

You're looking at how Verb Technology Company, Inc. (VERB) connects with its diverse user base as of late 2025. The relationships shift dramatically depending on whether you're a large institution, an enterprise client, or an individual consumer engaging with their content platforms.

Direct, high-touch relationships with institutional and crypto-native investors

For institutional players, the relationship is driven by transparency, especially following the major strategic pivot announced in August 2025 toward digital assets, rebranding as TON Strategy Company (TONX) with a $558 million private placement to build a Toncoin ($TON) treasury. This move requires a higher level of direct engagement. You see this activity reflected in past institutional flows; for instance, in Q3 2024, 10 institutional investors added shares, while 20 decreased positions. To be fair, major players like BLACKROCK, INC. had significantly reduced exposure, removing 389,862 shares (-99.5%) in that same quarter, which suggests a re-evaluation of the company's direction by some traditional funds. The expectation is that the new focus on digital assets will attract a new cohort of crypto-native investors requiring a more direct, high-touch communication channel, likely managed through Investor Relations, which uses the email investors@verb.tech.

Dedicated account management for enterprise-level SaaS clients

For enterprise-level SaaS clients, particularly those using the MARKET.live platform for omnichannel livestream shopping, the relationship is managed to ensure deep integration. While specific enterprise client counts aren't public, the focus on high-profile clients is evident, as the CEO noted they continue to sign many such clients without announcing them publicly. The technology is designed to allow these brands to own the customer relationship even while streaming over other social platforms, which is a key value proposition for dedicated account management. The company's technology already serves organizations in over 60 countries and 48 languages, indicating a need for scalable, dedicated support structures for these larger deployments.

Self-service and subscription model for small business and individual users

The self-service aspect is strong across the consumer-facing verticals. For the telehealth platforms, VANITYPrescribed and GoodGirlRx, the model is subscription-based, adding recurring revenue month-over-month. Individual users and small businesses engaging with MARKET.live or the GO FUND YOURSELF! platform likely use a more transactional or self-service subscription tier. The financial results show the scale of this user base contribution. For the six months ended June 30, 2025, the GO FUND YOURSELF segment generated approximately $2.18 million in revenue, while the core MARKET.live platform contributed roughly $1.25 million. Overall revenue for the first half of 2025 was approximately $3.43 million. Here's the quick math on the revenue split for that period:

Business Unit	Revenue (6 Months Ended June 30, 2025)
GO FUND YOURSELF!	$2.18 million
MARKET.live	$1.25 million
Total Reported Revenue (H1 2025)	$3.43 million

This revenue scale is a significant jump from the $0.895 thousand total revenue for the entire year of 2024. Customers using the technology report conversion rate increases greater than 600%, which is a concrete metric supporting the value proposition for these smaller users.

Community engagement via social media and the GO FUND YOURSELF audience

Community engagement is heavily centered around the GO FUND YOURSELF! TV show, which premiered on Cheddar TV on January 30, 2025, in a prime-time slot with reach in over 40 million homes. The show features 16 weekly episodes where viewers can interactively invest in presenting companies in near real-time. This format directly cultivates a community of engaged viewers who are also potential investors or customers for the featured businesses. The platform's design allows viewers to tap their screen to facilitate an investment or purchase products as they watch, bridging entertainment and commerce directly with the audience.

Investor transparency and compliance reporting on digital asset holdings

Investor transparency is paramount, especially given the shift toward digital assets and the $558 million funding round in August 2025. The company maintains regular financial reporting, filing its Form 10-Q for the quarter ending March 31, 2025, which showed revenue of $1.305 million, an 80% QoQ increase. Furthermore, management has stated the strong cash position, bolstered by a $5 million non-dilutive preferred stock deal, is expected to fund operations into 2028 and beyond, which is a key data point for reassuring stakeholders. Compliance reporting for the new TON Strategy focus will be critical, requiring detailed disclosure on the Toncoin ($TON) treasury holdings, which is a new area of focus for their SEC filings.

Finance: draft 13-week cash view by Friday.

Verb Technology Company, Inc. (VERB) - Canvas Business Model: Channels

You're looking at how TON Strategy Company, formerly Verb Technology Company, Inc., gets its offerings in front of customers as of late 2025. The channels have clearly shifted, reflecting the new strategic direction focused on digital assets alongside the existing SaaS platforms.

Nasdaq Stock Exchange for Public Investment (under TONX)

The public market channel is now defined by the company's new identity and treasury strategy. The stock exchange listing itself is a channel for capital formation and investor visibility. The ticker symbol changed from VERB to TONX effective September 02, 2025. This move aligns with the strategy of building a publicly traded treasury reserve of The Open Network ($TON) cryptocurrency. As of December 2025, the market capitalization stood at $42.6 Million USD.

The channel's perceived value is tied to its digital asset holdings, which, as disclosed in August 2025, included over $713 million worth of TON and $67 million in cash, contributing to total assets exceeding $780 million.

Direct Sales and Enterprise Licensing for the SaaS Platform

The core Software-as-a-Service (SaaS) platform distribution relies on direct sales and enterprise licensing agreements. This channel is responsible for generating subscription revenue for the interactive video commerce and related applications. The overall Trailing Twelve Months (TTM) revenue as of December 2025 was reported at $4.27 Million USD.

Financial performance from the SaaS and related units shows significant scaling:

• Q1 2025 Total Revenue was $1.305 million.
• This Q1 2025 revenue represented an 80% increase over Q4 2024 revenue of $723,000.
• Q1 2025 revenue exceeded the entire 2024 annual revenue of $895,000.
• Q2 2025 revenue was reported at $2.12 million.

MARKET.live Platform and Integrated Merchant Websites/Apps

The MARKET.live platform acts as a direct-to-merchant/creator channel, functioning as a multi-vendor, livestream social shopping destination. The technology allows streaming directly from clients' own websites while multicasting across social media channels, helping brands retain the customer relationship.

Revenue attribution for this unit, based on Q3 2024 data, was $103,000. The growth in Q1 2025 revenue was explicitly attributed to the MARKET.live business unit services packages.

Television and Streaming Platforms for the GO FUND YOURSELF Show

The GO FUND YOURSELF interactive social crowd funding platform utilizes television and streaming as a key distribution channel for exposure. This platform's revenue contribution in Q3 2024 was $25,000, and its growth was cited as a primary driver for the 18,543% year-over-year revenue increase seen in Q1 2025.

Integration into Popular CRM/ERP Systems

Indirect channel reach is achieved through deep integration with established enterprise software. The company's technology is available by subscription and is integrated into popular ERP and CRM platforms.

• Integration with Oracle NetSuite is a confirmed channel point.
• Integrations into Salesforce.com, Odoo, and Microsoft are noted as underway.

Here's a quick look at the key financial context surrounding these channels as of late 2025:

Metric	Value (as of late 2025)
Market Capitalization	$42.6 Million USD
Revenue (TTM)	$4.27 Million USD
Q2 2025 Revenue	$2.12 million
Q1 2025 Revenue	$1.305 million
Q2 2025 EPS (Actual vs. Estimate Beat)	($1.79) vs. ($2.04) by $0.25
Total Treasury Assets (Aug 2025)	Exceeded $780 million

Finance: draft 13-week cash view by Friday.

Verb Technology Company, Inc. (VERB) - Canvas Business Model: Customer Segments

You're mapping out Verb Technology Company, Inc. (VERB)'s customer base as of late 2025, and honestly, it's a mix of high-finance players and everyday commerce. The company is clearly chasing multiple revenue streams, which is reflected in the diverse groups they are targeting.

Institutional and crypto-native investors seeking digital asset exposure

While not direct platform users in the traditional sense, Verb Technology Company, Inc. has definitely positioned itself to attract capital from this segment. The company made a significant strategic move by acquiring $713 million worth of TON tokens as part of its digital asset treasury strategy. This move established Verb Technology Company, Inc. as the first publicly-traded company with a dedicated TON treasury, holding approximately 8.5% of Toncoin's circulating supply. This capital influx followed a $558 million private placement in early August 2025, pushing total treasury assets to $780 million, which included $67 million in cash reserves. This activity signals a clear engagement with, and reliance on, sophisticated investors comfortable with digital assets.

Large enterprise sales organizations and direct sales companies

The focus here has shifted from the legacy direct sales SaaS unit, which was strategically sold in June 2023. Now, the target for enterprise-level engagement is the MARKET.live platform. This platform, enhanced by the acquisition of the AI social commerce technology platform Lyvecom for $8.5 million in Q1 2025, is designed to offer a true omnichannel livestream shopping experience. Management noted signing many very high-profile clients for MARKET.live, though specific client counts aren't public; the revenue growth supports this enterprise adoption. The Trailing Twelve Months (TTM) revenue as of November 2025 stands at approximately $4.27 Million USD, showing the scale of the business units now serving these larger entities.

Small to mid-sized brands and merchants focused on social commerce

This group forms a core part of the interactive video commerce push. Brands and merchants use MARKET.live to deploy shoppable ads and livestream experiences. The growth in this area is sharp; Q1 2025 revenue was $1.305 million, an 80% increase over Q4 2024's $723 thousand. The integration of Lyvecom's AI capabilities is meant to help these smaller operations automate content creation and optimize merchandising, which is crucial for smaller teams. For the six months ended June 30, 2025, the company reported total sales of $3.43 million.

Companies seeking capital and broad exposure via crowdfunding

The Go Fund Yourself business unit directly targets this segment. It is a social crowd-funding platform combined with an interactive TV show, designed for public and private companies seeking exposure for their Regulation CF and Regulation A offerings. The revenue figures show rapid adoption here. Go Fund Yourself generated $744K in revenue in Q1 2025, a substantial increase from the $233K recognized in Q4 2024. That's defintely a fast-growing segment for Verb Technology Company, Inc.

Telehealth users for specialized services (VANITYPrescribed, GoodGirlRx)

Verb Technology Company, Inc. also serves patients utilizing its telehealth portals, VANITYPrescribed.com and GoodGirlRx.com. While specific user counts for these portals aren't broken out in the latest financial summaries, these services represent a distinct vertical market. The overall global telehealth market is projected to grow significantly, with the U.S. market alone expected to grow at a CAGR of 24.4% between 2025 to 2034. This indicates a large, accessible patient base for specialized virtual care.

Here's a quick look at how the revenue streams map to these customer groups, based on the latest reported figures:

Customer Segment Focus	Platform/Activity	Latest Reported Revenue/Metric (2025)
Social Commerce/Brands	MARKET.live (Q2 2025 Revenue)	$2.12 million
Crowdfunding Companies	Go Fund Yourself (Q1 2025 Revenue)	$744 thousand
Digital Asset Investors (Capital Source)	TON Token Treasury Acquisition	$713 million (in TON tokens)
Overall Business Growth	Revenue (Six Months Ended June 30, 2025)	$3.43 million
Overall Business Scale	TTM Revenue (as of November 2025)	$4.27 Million USD

The company's customer base is clearly segmented across commerce, capital formation, and healthcare delivery. You need to track the adoption rate for MARKET.live versus the recurring revenue from Go Fund Yourself to see which segment is sticking.

• Institutional/Crypto Investors: Attracted by the $713 million digital asset treasury strategy.
• Enterprise/Brands: Driving MARKET.live revenue growth, which saw 80% quarter-over-quarter growth from Q4 2024 to Q1 2025.
• Crowdfunding Seekers: Go Fund Yourself generated $744K in Q1 2025.
• Telehealth Users: Served via VANITYPrescribed and GoodGirlRx in a market expected to hit $71.1 billion globally in 2025.

Finance: draft 13-week cash view by Friday.

Verb Technology Company, Inc. (VERB) - Canvas Business Model: Cost Structure

You're looking at where Verb Technology Company, Inc. (VERB), now trading as TON Strategy Company (TONX) as of September 2, 2025, is spending its capital. The cost structure is heavily influenced by its new digital asset treasury strategy and ongoing platform development.

The most significant capital outlay relates to the new TON Treasury Strategy. While the prompt mentioned a figure, the actual reported activity shows a massive private placement of approximately $558 million announced around August 2025, with the majority of net proceeds intended for acquiring Toncoin ($TON). Specifically, a subsidiary entered an agreement on July 31, 2025, to purchase approximately $272.7 million worth of Toncoin at a discounted price. This move positions the company as a major holder of the cryptocurrency.

Operating expenses are substantial, reflecting the push for growth and the associated asset strategy. For the six months ended June 30, 2025, Verb Technology Company, Inc. reported a net loss of USD 4.94 million. This loss, while significant, represented an improvement of 29% compared to the same period a year prior.

Technology investment is a core cost driver. The acquisition of the AI social commerce platform LyveCom closed on April 11, 2025, with a total deal value of $8.5 million. The initial cash outlay for this acquisition was $3.0 million, plus a repayment of $1.125 million on a Simple Agreement for Future Equity (S.A.F.E.). This investment directly impacts ongoing technology costs; for instance, depreciation and amortization expenses for the six months ended June 30, 2025, were $622 (in thousands, implied), an increase partly due to the intangible assets from the Lyvecom acquisition.

General and administrative (G&A) costs show an upward trend, which management suggests is due to revenue growth rather than cost-cutting failures. For the first quarter ending March 31, 2025, General and administrative expenses, including stock compensation expense, totaled $3,331 (in thousands, implied, or $3.331 million). This represented a slight increase of 12% over the prior year's Q1 G&A costs.

Here is a breakdown of some of the key cost-related figures from the first half of 2025 and related transactions:

Cost Component	Amount (USD)	Period/Context	Source Reference
Net Loss (Six Months Ended June 30, 2025)	$4.94 million	H1 2025
General and Administrative Expenses	$3.331 million	Q1 2025 (Three Months Ended March 31, 2025)
LyveCom Acquisition Purchase Price	$8.5 million	Transaction Closed April 2025
LyveCom Initial Cash Payment	$3.0 million	Part of Acquisition Cost
LyveCom SAFE Repayment	$1.125 million	Part of Acquisition Cost
Depreciation and Amortization Expenses	$622 thousand	Six Months Ended June 30, 2025
Reported Toncoin Purchase Agreement	$272.7 million	Agreement dated July 31, 2025

The company's cash position is also relevant to ongoing costs; they secured $5 million in non-dilutive funding and reported a cash reserve of $12.236 million as of Q1 2025, expected to fund operations into 2028.

You can see the structure of the operating expenses in the first half of the year:

• Net loss for H1 2025 was USD 4.94 million.
• G&A expenses for Q1 2025 were $3,331 thousand.
• Depreciation and amortization for H1 2025 was $622 thousand.
• The LyveCom acquisition cost was $8.5 million.
• The company reported zero debt as of Q1 2025.

Finance: draft 13-week cash view by Friday.

Verb Technology Company, Inc. (VERB) - Canvas Business Model: Revenue Streams

The revenue streams for Verb Technology Company, Inc. (VERB) in late 2025 reflect a significant pivot toward interactive video commerce and digital asset treasury management.

Digital asset staking rewards from the Toncoin treasury are a planned component of future revenue generation. Verb Technology Company, Inc. intends to expand its Toncoin position over time by reinvesting cash flows and using staking rewards. The company, planning to rebrand as TON Strategy Co. (TSC), anticipates benefiting from staking yield on its Toncoin holdings.

Core social commerce revenue, which includes the MARKET.live platform and the recently acquired Lyvecom, has a current fiscal year consensus estimate of $5.5 million. The Trailing Twelve Months (TTM) revenue as of November 2025 stood at approximately $4.27 Million USD.

Subscription fees (SaaS) from individual and enterprise users relate to the company's legacy business. Verb Technology Company, Inc.'s proprietary technology platform produces software-as-a-service (SaaS) products available by subscription for individual and enterprise users. However, the company is actively transitioning away from this legacy Software-as-a-Service (SaaS) business unit.

Service packages and fees from the MARKET.live business unit and revenue from the GO FUND YOURSELF crowdfunding platform are the primary drivers of current operating revenue. The Q1 2025 revenue of $1.305 million already exceeded the entire 2024 annual revenue. The total sales for the six months ended June 30, 2025, reached $3.43 million.

Here's a look at the segment contribution for the first quarter of 2025, which drove the initial revenue surge:

• Revenue from the GO FUND YOURSELF segment was $744,000 in Q1 2025.
• The MARKET.live segment contributed $561,000 in Q1 2025.
• The corporate segment reported no revenue for Q1 2025.

To give you a clearer picture of the operational revenue streams through the first half of the year, consider this breakdown:

Metric	Q1 2025 Amount (USD)	Q2 2025 Amount (USD)
MARKET.live Service Fees	$561,000	Contributed to total Q2 revenue
GO FUND YOURSELF Revenue	$744,000	Contributed to total H1 revenue
Total Consolidated Revenue	$1.305 million	$2.12 million