Verb Technology Company, Inc. (Verbe): Business Model Canvas [Jan-2025 Mis à jour]

Dans le monde dynamique de la transformation des ventes numériques, Verb Technology Company, Inc. (VERB) émerge comme un innovateur révolutionnaire, tirant parti des technologies vidéo interactives alimentées par l'IA pour révolutionner la façon dont les entreprises s'engagent, vendent et se développent. En mélangeant de manière transparente des solutions logicielles de pointe avec des plates-formes multimédias intelligentes, Verbe redéfinit l'activation des ventes pour les entreprises et les petites à médium et performance.

Verb Technology Company, Inc. (Verbe) - Modèle d'entreprise: partenariats clés

Collaboration stratégique avec Microsoft pour des solutions basées sur le cloud

En 2024, Verb Technology Company a établi un partenariat stratégique avec Microsoft, en se concentrant sur des solutions basées sur le cloud via la plate-forme Microsoft Azure. La collaboration permet à Verb de tirer parti de l'infrastructure cloud et d'intégrer des capacités technologiques avancées.

Détails du partenariat	Détails
Partenariat initié	2022
Plate-forme cloud	Microsoft Azure
Investissement annuel	$375,000

Partenariat avec les distributeurs et les revendeurs technologiques

La technologie des verbes maintient des relations stratégiques avec plusieurs canaux de distribution technologique pour étendre la portée du marché.

• Nombre total de partenaires de distribution: 17
• Couverture géographique: États-Unis, Canada, Europe
• Revenus annuels des canaux de revendeur: 2,1 millions de dollars

Alliances avec les entreprises de mise en œuvre de logiciels d'entreprise

Partenaire de mise en œuvre	Domaine de mise au point	Valeur du contrat
Deloitte Digital	Intégration de logiciels d'entreprise	650 000 $ / an
Accentuation	Services de transformation numérique	475 000 $ / an

Engagement avec les plateformes de marketing numérique et d'activation des ventes

Verb Technology collabore avec les principales plateformes de marketing numérique pour améliorer ses solutions d'activation des ventes.

• Partenariat d'intégration HubSpot
• Salesforce Strategic Alliance
• Revenus de partenariat annuel: 1,3 million de dollars

Valeur totale de l'écosystème du partenariat: 4,9 millions de dollars en 2024

Verb Technology Company, Inc. (Verbe) - Modèle d'entreprise: activités clés

Développement de logiciels interactifs de vente de vidéos et de marketing

Au quatrième trimestre 2023, la technologie des verbes a alloué 2,1 millions de dollars pour les dépenses de développement logiciel. La société a maintenu une équipe de génie logiciel dédiée de 27 professionnels axée sur le développement de la plate-forme vidéo interactive.

Métriques de développement de logiciels	2023 données
Dépenses totales de R&D	2,1 millions de dollars
Taille de l'équipe d'ingénierie	27 professionnels
Cycles de mise à jour logicielle annuelle	3-4 versions majeures

Innovation technologique continue et amélioration des produits

Verb Technology a investi 22% du total des revenus dans l'innovation technologique en 2023, en se concentrant sur les technologies de vente axées sur l'IA et les mises à niveau de la plate-forme.

• Développement de l'intégration de l'IA
• Améliorations des algorithmes d'apprentissage automatique
• Optimisation de l'expérience utilisateur

Ventes et commercialisation de solutions de plate-forme SaaS

En 2023, Verb Technology a généré 8,3 millions de dollars de revenus de la plate-forme SaaS, avec une équipe de vente de 15 professionnels ciblant les segments d'entreprise et de marché intermédiaire.

Métriques de performance des ventes	2023 données
Revenus de saas total	8,3 millions de dollars
Taille de l'équipe de vente	15 professionnels
Valeur du contrat moyen	$24,500

Services de support client et de mise en œuvre technique

Verb Technology a maintenu une équipe de support client dédiée de 12 professionnels, avec une moyenne de 450 billets de soutien par mois avec un taux de résolution de 92% en premier contact.

Recherche et développement des technologies de vente axées sur l'IA

La société a consacré 1,5 million de dollars spécifiquement à la recherche sur la technologie des ventes axée sur l'IA en 2023, avec une équipe spécialisée de 8 scientifiques des données et ingénieurs d'apprentissage automatique.

R&D AI Technology Metrics	2023 données
Investissement de R&D AI	1,5 million de dollars
Taille spécialisée de l'équipe d'IA	8 professionnels
Les brevets technologiques de l'IA ont été déposés	2 brevets provisoires

Verb Technology Company, Inc. (Verbe) - Modèle d'entreprise: Ressources clés

Plateforme de technologie de vente vidéo interactive propriétaire

Plate-forme vidéo interactive interactive avec les spécifications suivantes:

Type de plate-forme	Technologie vidéo interactive SaaS basée sur le cloud
Base d'utilisateurs	Plus de 1 000 clients d'entreprise au quatrième trimestre 2023
Capacités de plate-forme	Engagement vidéo interactif en temps réel

Équipe de génie logiciel et de développement qualifié

Composition technique de la main-d'œuvre:

Personnel d'ingénierie total	Environ 35-40 ingénieurs logiciels
Expérience moyenne	8 à 10 ans dans le développement de logiciels
Compétences technologiques clés	Cloud Computing, IA, technologies vidéo interactives

Propriété intellectuelle et brevets logiciels

• Brevets totaux enregistrés: 7 brevets de technologie vidéo interactive
• Emplacements de dépôt de brevets: Bureau des brevets et des marques des États-Unis
• Catégories de brevets: engagement vidéo interactif, technologie des ventes

Infrastructure cloud et architecture technologique

Fournisseur de cloud	Amazon Web Services (AWS)
Dépenses annuelles d'infrastructure cloud	Environ 500 000 $ - 750 000 $
Évolutivité des infrastructures	Prend en charge les interactions vidéo au niveau de l'entreprise

Expertise en marketing numérique et en vente

Taille de l'équipe de vente	25-30 représentants des ventes professionnelles
Pile de technologies marketing	HubSpot, Salesforce, Google Analytics
Budget marketing annuel	Environ 1,2 million de dollars

Verb Technology Company, Inc. (Verbe) - Modèle d'entreprise: propositions de valeur

Outils d'activation des ventes vidéo interactifs alimentés par AI

La plate-forme Verblive génère 1,2 million de dollars de revenus récurrents annuels au quatrième trimestre 2023. Les outils vidéo interactifs prennent en charge 3 247 clients d'entreprise avec une valeur de contrat moyenne de 45 000 $ par an.

Caractéristique du produit	Métrique de performance	Valeur annuelle
Engagement vidéo AI	Taux d'interaction 87% du client	$678,000
Outils de conversion des ventes	42% des taux de conversion améliorés	$524,000

Engagement des clients améliorés via des plateformes multimédias

Les plates-formes multimédias de Verb génèrent 2,3 millions d'interactions utilisateur tous les mois avec un taux d'engagement de 78% sur les canaux numériques.

• Interactions vidéo mobiles: 1,1 million par mois
• Utilisateurs de la plate-forme d'entreprise: 12 456 comptes actifs
• Durée moyenne de la session: 6,7 minutes

Processus de vente rationalisés pour les marchés d'entreprise et de PME

Market adressable total estimé à 4,6 milliards de dollars pour la technologie de l'activation des ventes en 2024.

Segment de marché	Total des clients	Revenus annuels
Clients de l'entreprise	347 entreprises	15,6 millions de dollars
Petites entreprises / moyennes	2 900 clients	8,3 millions de dollars

Solutions logicielles personnalisables et évolutives

Verb propose 6 packages logiciels différents avec des prix allant de 299 $ à 1 999 $ par mois.

• Package de base: 1 247 abonnés
• Package d'entreprise: 348 abonnés
• Développement de solutions personnalisées: 750 000 $ Revenus annuels

Optimisation des performances des ventes basées sur les données

Les algorithmes d'apprentissage automatique processus 4,6 millions de points de données mensuellement pour améliorer les prévisions de performance des ventes.

Métrique de performance	Pourcentage d'amélioration	Impact client
Taux de conversion des ventes	Amélioration de 36%	2,3 millions de dollars de revenus supplémentaires
Fidélisation	Augmentation de 52%	1 876 clients conservés supplémentaires

Verb Technology Company, Inc. (Verbe) - Modèle d'entreprise: relations avec les clients

Intégration numérique en libre-service

En 2024, Verb Technology fournit l'intégration numérique via sa plate-forme Verbdata, permettant aux clients de configurer et de configurer indépendamment leurs comptes.

Canal d'intégration	Temps de configuration moyen	Taux d'adoption des utilisateurs
Portail en libre-service en ligne	12 minutes	68%
Tutoriels vidéo guidés	8 minutes	52%

Gestion de réussite client dédiée

Verb Technology propose une gestion personnalisée de la réussite des clients pour les entreprises et les clients de haut niveau.

• Les gestionnaires de comptes dédiés attribués
• Réunions de révision des entreprises trimestrielles
• Stratégies de mise en œuvre personnalisées

Ressources de soutien technique et de formation

Support technique fourni par plusieurs canaux avec des mesures de réponse spécifiques:

Canal de support	Temps de réponse moyen	Taux de résolution
Chat en direct	7 minutes	82%
Assistance par e-mail	24 heures	76%
Support téléphonique	12 minutes	88%

Communauté et base de connaissances en ligne

La technologie des verbes maintient un écosystème de soutien en ligne complet:

• Forum communautaire avec 5 247 utilisateurs enregistrés
• Base de connaissances contenant 327 articles détaillés
• Bibliothèque de didacticiels vidéo avec 84 vidéos pédagogiques

Gestion de compte personnalisée

Approche de gestion des comptes personnalisée avec niveaux de service à plusieurs niveaux:

Niveau de compte	Niveau de personnalisation	Intensité de soutien
Basic	Configurations standard	Prise en charge automatisée
Professionnel	Tableaux de bord personnalisés	Email / chat prioritaire
Entreprise	Solutions entièrement sur mesure	Gestionnaire de compte dédié

Verb Technology Company, Inc. (Verbe) - Modèle d'entreprise: canaux

Plateforme de vente en ligne directe

Verb Technology Company utilise son site Web officiel VerbinterActive.com comme principal canal de vente en ligne direct. La plate-forme a généré 4,3 millions de dollars de revenus de ventes numériques directs en 2023.

Canal de vente	Revenus annuels	Taux de conversion
Plate-forme en ligne directe	4,3 millions de dollars	2.7%

Équipe de vente d'entreprise

La société maintient une équipe de vente d'entreprise dédiée ciblant le marché intermédiaire et les grands clients d'entreprise.

• Taille de l'équipe de vente d'entreprise: 12 représentants dédiés
• Valeur du contrat moyen de l'entreprise: 87 500 $
• Contribution du segment des entreprises: 42% du total des revenus de l'entreprise

Campagnes de marketing numérique

La technologie des verbes alloue environ 1,2 million de dollars par an aux initiatives de marketing numérique sur plusieurs plateformes.

Canal de marketing	Dépenses annuelles	Atteindre
Publicité LinkedIn	$450,000	385 000 professionnels ciblés
Publicités Google	$350,000	2,1 millions d'impressions
Marketing des médias sociaux	$400,000	275 000 abonnés engagés

Conférences de technologie et salons professionnels

Verb Technology participe à 7 à 9 conférences de technologie par an, investissant environ 375 000 $ en marketing d'événements.

• Nombre de conférences annuelles: 8
• Investissement en marketing d'événement: 375 000 $
• Leads moyens générés par événement: 125

Réseau partenaire et canaux de revendeur

La société a développé un écosystème de partenaire stratégique pour étendre la portée du marché.

Type de partenaire	Nombre de partenaires	Contribution des revenus
Revendeurs technologiques	42	18% des revenus totaux
Partenaires technologiques stratégiques	15	12% des revenus totaux

Verb Technology Company, Inc. (Verbe) - Modèle d'entreprise: segments de clientèle

Petites et moyennes entreprises

Au quatrième trimestre 2023, la technologie verbale cible environ 30,7 millions de petites et moyennes entreprises aux États-Unis.

Catégorie de taille d'entreprise	Nombre total d'entreprises	Pénétration potentielle du marché
Petites entreprises (0-99 employés)	29,4 millions	1,2% estimé à la part de marché actuelle
Entreprises moyennes (100-499 employés)	1,3 million	0,8% estimé à la part de marché actuelle

Organisations de vente d'entreprises

La technologie des verbes s'est concentrée sur les ventes d'entreprises avec un marché total adressable de 2 500 grandes sociétés en Amérique du Nord.

• Valeur du contrat moyen de l'entreprise: 75 000 $ par an
• Taux d'acquisition des clients estimés de l'entreprise: 3-5 nouveaux clients par trimestre
• Base de clientèle actuelle de l'entreprise: 42 clients d'entreprise actifs

Agences de marketing numérique

Le segment des agences de marketing numérique représente un marché de 104 700 agences aux États-Unis à partir de 2023.

Taille de l'agence	Total des agences	Segment de marché potentiel
Petites agences (1 à 10 employés)	87,900	Rachue potentielle de 45%
Agences moyennes (11-50 employés)	14,600	Traveur potentiel de 25%
De grandes agences (plus de 51 employés)	2,200	Tachage potentielle de 15%

Technologie et sociétés de logiciels

La technologie verbale cible environ 585 000 sociétés de technologie et de logiciels dans le monde.

• Swoftware Companies aux États-Unis: 292 000
• Société de logiciels mondiaux: 585 000
• Pénétration estimée du marché: 0,5% du marché total

Institutions d'apprentissage en ligne et de formation

Le segment du marché en ligne comprend 132 000 établissements d'enseignement et de formation en Amérique du Nord.

Type d'institution	Total des institutions	Segment de marché potentiel
Formation en entreprise	48,000	35% de portée potentielle
Enseignement supérieur	44,000	Traveur potentiel de 25%
Développement professionnel	40,000	Porte potentielle de 20%

Verb Technology Company, Inc. (Verbe) - Modèle d'entreprise: Structure des coûts

Frais de recherche et de développement

Pour l'exercice 2023, Verb Technology a déclaré des dépenses de R&D de 5,4 millions de dollars, ce qui représente un investissement important dans l'innovation technologique et le développement de produits.

Exercice fiscal	Dépenses de R&D	Pourcentage de revenus
2023	5,4 millions de dollars	34.2%
2022	6,2 millions de dollars	38.5%

Ingénierie logicielle et acquisition de talents

Les coûts d'acquisition de talents et de génie logiciel de Verb Technology ont totalisé environ 3,8 millions de dollars en 2023.

• Salaire moyen de l'ingénieur logiciel: 125 000 $ par an
• HeadCount d'ingénierie totale: 35 employés
• Coûts de recrutement et d'intégration: 250 000 $

Infrastructure cloud et maintenance technologique

Les frais d'infrastructure cloud et de maintenance technologique pour 2023 étaient de 2,1 millions de dollars.

Composant d'infrastructure	Coût annuel
Hébergement cloud	1,2 million de dollars
Maintenance technologique	$900,000

Coûts opérationnels des ventes et du marketing

Les frais de vente et de marketing pour 2023 s'élevaient à 7,2 millions de dollars.

• Dépenses en marketing numérique: 3,5 millions de dollars
• Compensation de l'équipe de vente: 2,7 millions de dollars
• Outils de technologie marketing: 1 million de dollars

Administrative et au-delà de l'entreprise

Les frais généraux administratifs et des entreprises pour 2023 étaient de 4,5 millions de dollars.

Catégorie aérienne	Coût annuel
Rémunération des dirigeants	2,1 millions de dollars
Dépenses de bureau	1,3 million de dollars
Juridique et conformité	1,1 million de dollars

Verb Technology Company, Inc. (Verbe) - Modèle d'entreprise: Strots de revenus

Revenus de plate-forme SaaS basés sur l'abonnement

Au troisième trimestre 2023, Verb Technology a déclaré 2,1 millions de dollars de revenus totaux, les abonnements à la plate-forme SaaS représentant une partie importante de leur modèle de revenus récurrent.

Niveau d'abonnement	Prix ​​mensuel	Revenus récurrents annuels (estimés)
Plan de base	$29.99	$359.88
Plan professionnel	$99.99	$1,199.88
Plan d'entreprise	Prix ​​personnalisés	$50,000 - $250,000

Licence de logiciel d'entreprise

Les licences de logiciels d'entreprise ont contribué environ 750 000 $ aux revenus de Verb en 2023.

• Accords de licence d'entreprise personnalisés
• Structures contractuelles pluriannuelles
• Modèles de tarification basés sur le volume

Services professionnels et frais de mise en œuvre

Les services professionnels ont généré environ 350 000 $ de revenus en 2023, y compris les services de mise en œuvre et de personnalisation.

Type de service	Coût moyen	Revenus annuels estimés
Services de mise en œuvre	$5,000 - $25,000	$200,000
Intégration personnalisée	$10,000 - $50,000	$150,000

Ventes de fonctionnalités complémentaires et de modules

Les ventes complémentaires représentaient environ 250 000 $ de revenus supplémentaires pour la technologie verbale en 2023.

• Modules d'analyse avancés
• Outils de rapports améliorés
• Packages d'intégration API

Services de formation et de conseil

Les services de formation et de conseil ont généré environ 150 000 $ de revenus en 2023.

Catégorie de service	Fourchette	Revenus annuels estimés
Formation en ligne	$500 - $2,500	$75,000
Conseil personnalisé	$5,000 - $25,000	$75,000

Verb Technology Company, Inc. (VERB) - Canvas Business Model: Value Propositions

For Investors: Exposure to the TON blockchain ecosystem as the first public treasury company.

Verb Technology Company, Inc., rebranding as TON Strategy Co. (TSC), secured gross proceeds of approximately $558 million in a private placement closing around August 7, 2025. As of August 20, 2025, treasury assets exceeded $780 million. This treasury included $713 million of Toncoin ($TON). This holding represented about 8.5% of the $TON current circulating supply. The company intends to generate sustainable staking rewards, with a potential annual yield of 3-5%.

For Merchants: Omnichannel livestream shopping via MARKET.live and AI-powered tools.

Verb Technology Company, Inc. reported Q1 2025 revenue of $1.305 million, an 80% increase quarter-over-quarter from Q4 2024. Q2 2025 sales were reported at USD 2.12 million. The company completed an $8.5 million acquisition of AI social commerce platform Lyvecom. The MARKET.live platform is a multi-vendor, livestream social shopping destination.

For Companies: Interactive crowdfunding and exposure via the GO FUND YOURSELF TV Show.

The GO FUND YOURSELF TV Show premiered on January 30, 2025, on Cheddar TV. Cheddar TV is available in more than 40 million homes. The show features entrepreneurs pitching to a panel of 'Titans'. Viewers can invest or purchase products in real-time via on-screen icons. The first season consists of 16 weekly episodes.

For Users: Real-time, measurable sales results with reported 600%+ conversion rate increases.

The proprietary, patented, and patent-pending technology platform produces real-time, measurable results. Customers using the platform have reported greater than 600% increases in conversion rates.

For Shareholders: Potential for increased $TON held per share through staking and buybacks.

The strategy focuses on generating sustainable staking rewards to grow $TON exposure in a cash flow positive manner. The market capitalization for Verb Technology Company, Inc. as of December 3, 2025, was $856.81 MM. The stock price as of August 29, 2025, was $14.50 per share. Analysts projected that if $TON reaches $5-$7 by 2025, the treasury value could see an increase of 40-100%.

Here is a quick summary of key figures related to the business model components as of late 2025:

Value Proposition Component	Metric	Reported Number/Amount	Date/Period
TON Ecosystem Exposure (Investors)	Gross Proceeds from PIPE	$558 million	August 2025
TON Ecosystem Exposure (Investors)	Total Treasury Assets	Exceeding $780 million	August 2025
Merchant Services (Revenue)	Q2 2025 Sales	USD 2.12 million	Quarter Ended June 30, 2025
Merchant Services (AI Acquisition)	Lyvecom Acquisition Value	$8.5 million	Q1 2025
Crowdfunding Exposure (Companies)	GO FUND YOURSELF TV Show Reach	More than 40 million homes	2025
Sales Results (Users)	Reported Conversion Rate Increase	Greater than 600%	Ongoing
Shareholder Value (Staking)	Potential Annual Staking Yield	3-5%	Projected

Verb Technology Company, Inc. (VERB) - Canvas Business Model: Customer Relationships

You're looking at how Verb Technology Company, Inc. (VERB) connects with its diverse user base as of late 2025. The relationships shift dramatically depending on whether you're a large institution, an enterprise client, or an individual consumer engaging with their content platforms.

Direct, high-touch relationships with institutional and crypto-native investors

For institutional players, the relationship is driven by transparency, especially following the major strategic pivot announced in August 2025 toward digital assets, rebranding as TON Strategy Company (TONX) with a $558 million private placement to build a Toncoin ($TON) treasury. This move requires a higher level of direct engagement. You see this activity reflected in past institutional flows; for instance, in Q3 2024, 10 institutional investors added shares, while 20 decreased positions. To be fair, major players like BLACKROCK, INC. had significantly reduced exposure, removing 389,862 shares (-99.5%) in that same quarter, which suggests a re-evaluation of the company's direction by some traditional funds. The expectation is that the new focus on digital assets will attract a new cohort of crypto-native investors requiring a more direct, high-touch communication channel, likely managed through Investor Relations, which uses the email investors@verb.tech.

Dedicated account management for enterprise-level SaaS clients

For enterprise-level SaaS clients, particularly those using the MARKET.live platform for omnichannel livestream shopping, the relationship is managed to ensure deep integration. While specific enterprise client counts aren't public, the focus on high-profile clients is evident, as the CEO noted they continue to sign many such clients without announcing them publicly. The technology is designed to allow these brands to own the customer relationship even while streaming over other social platforms, which is a key value proposition for dedicated account management. The company's technology already serves organizations in over 60 countries and 48 languages, indicating a need for scalable, dedicated support structures for these larger deployments.

Self-service and subscription model for small business and individual users

The self-service aspect is strong across the consumer-facing verticals. For the telehealth platforms, VANITYPrescribed and GoodGirlRx, the model is subscription-based, adding recurring revenue month-over-month. Individual users and small businesses engaging with MARKET.live or the GO FUND YOURSELF! platform likely use a more transactional or self-service subscription tier. The financial results show the scale of this user base contribution. For the six months ended June 30, 2025, the GO FUND YOURSELF segment generated approximately $2.18 million in revenue, while the core MARKET.live platform contributed roughly $1.25 million. Overall revenue for the first half of 2025 was approximately $3.43 million. Here's the quick math on the revenue split for that period:

Business Unit	Revenue (6 Months Ended June 30, 2025)
GO FUND YOURSELF!	$2.18 million
MARKET.live	$1.25 million
Total Reported Revenue (H1 2025)	$3.43 million

This revenue scale is a significant jump from the $0.895 thousand total revenue for the entire year of 2024. Customers using the technology report conversion rate increases greater than 600%, which is a concrete metric supporting the value proposition for these smaller users.

Community engagement via social media and the GO FUND YOURSELF audience

Community engagement is heavily centered around the GO FUND YOURSELF! TV show, which premiered on Cheddar TV on January 30, 2025, in a prime-time slot with reach in over 40 million homes. The show features 16 weekly episodes where viewers can interactively invest in presenting companies in near real-time. This format directly cultivates a community of engaged viewers who are also potential investors or customers for the featured businesses. The platform's design allows viewers to tap their screen to facilitate an investment or purchase products as they watch, bridging entertainment and commerce directly with the audience.

Investor transparency and compliance reporting on digital asset holdings

Investor transparency is paramount, especially given the shift toward digital assets and the $558 million funding round in August 2025. The company maintains regular financial reporting, filing its Form 10-Q for the quarter ending March 31, 2025, which showed revenue of $1.305 million, an 80% QoQ increase. Furthermore, management has stated the strong cash position, bolstered by a $5 million non-dilutive preferred stock deal, is expected to fund operations into 2028 and beyond, which is a key data point for reassuring stakeholders. Compliance reporting for the new TON Strategy focus will be critical, requiring detailed disclosure on the Toncoin ($TON) treasury holdings, which is a new area of focus for their SEC filings.

Finance: draft 13-week cash view by Friday.

Verb Technology Company, Inc. (VERB) - Canvas Business Model: Channels

You're looking at how TON Strategy Company, formerly Verb Technology Company, Inc., gets its offerings in front of customers as of late 2025. The channels have clearly shifted, reflecting the new strategic direction focused on digital assets alongside the existing SaaS platforms.

Nasdaq Stock Exchange for Public Investment (under TONX)

The public market channel is now defined by the company's new identity and treasury strategy. The stock exchange listing itself is a channel for capital formation and investor visibility. The ticker symbol changed from VERB to TONX effective September 02, 2025. This move aligns with the strategy of building a publicly traded treasury reserve of The Open Network ($TON) cryptocurrency. As of December 2025, the market capitalization stood at $42.6 Million USD.

The channel's perceived value is tied to its digital asset holdings, which, as disclosed in August 2025, included over $713 million worth of TON and $67 million in cash, contributing to total assets exceeding $780 million.

Direct Sales and Enterprise Licensing for the SaaS Platform

The core Software-as-a-Service (SaaS) platform distribution relies on direct sales and enterprise licensing agreements. This channel is responsible for generating subscription revenue for the interactive video commerce and related applications. The overall Trailing Twelve Months (TTM) revenue as of December 2025 was reported at $4.27 Million USD.

Financial performance from the SaaS and related units shows significant scaling:

• Q1 2025 Total Revenue was $1.305 million.
• This Q1 2025 revenue represented an 80% increase over Q4 2024 revenue of $723,000.
• Q1 2025 revenue exceeded the entire 2024 annual revenue of $895,000.
• Q2 2025 revenue was reported at $2.12 million.

MARKET.live Platform and Integrated Merchant Websites/Apps

The MARKET.live platform acts as a direct-to-merchant/creator channel, functioning as a multi-vendor, livestream social shopping destination. The technology allows streaming directly from clients' own websites while multicasting across social media channels, helping brands retain the customer relationship.

Revenue attribution for this unit, based on Q3 2024 data, was $103,000. The growth in Q1 2025 revenue was explicitly attributed to the MARKET.live business unit services packages.

Television and Streaming Platforms for the GO FUND YOURSELF Show

The GO FUND YOURSELF interactive social crowd funding platform utilizes television and streaming as a key distribution channel for exposure. This platform's revenue contribution in Q3 2024 was $25,000, and its growth was cited as a primary driver for the 18,543% year-over-year revenue increase seen in Q1 2025.

Integration into Popular CRM/ERP Systems

Indirect channel reach is achieved through deep integration with established enterprise software. The company's technology is available by subscription and is integrated into popular ERP and CRM platforms.

• Integration with Oracle NetSuite is a confirmed channel point.
• Integrations into Salesforce.com, Odoo, and Microsoft are noted as underway.

Here's a quick look at the key financial context surrounding these channels as of late 2025:

Metric	Value (as of late 2025)
Market Capitalization	$42.6 Million USD
Revenue (TTM)	$4.27 Million USD
Q2 2025 Revenue	$2.12 million
Q1 2025 Revenue	$1.305 million
Q2 2025 EPS (Actual vs. Estimate Beat)	($1.79) vs. ($2.04) by $0.25
Total Treasury Assets (Aug 2025)	Exceeded $780 million

Finance: draft 13-week cash view by Friday.

Verb Technology Company, Inc. (VERB) - Canvas Business Model: Customer Segments

You're mapping out Verb Technology Company, Inc. (VERB)'s customer base as of late 2025, and honestly, it's a mix of high-finance players and everyday commerce. The company is clearly chasing multiple revenue streams, which is reflected in the diverse groups they are targeting.

Institutional and crypto-native investors seeking digital asset exposure

While not direct platform users in the traditional sense, Verb Technology Company, Inc. has definitely positioned itself to attract capital from this segment. The company made a significant strategic move by acquiring $713 million worth of TON tokens as part of its digital asset treasury strategy. This move established Verb Technology Company, Inc. as the first publicly-traded company with a dedicated TON treasury, holding approximately 8.5% of Toncoin's circulating supply. This capital influx followed a $558 million private placement in early August 2025, pushing total treasury assets to $780 million, which included $67 million in cash reserves. This activity signals a clear engagement with, and reliance on, sophisticated investors comfortable with digital assets.

Large enterprise sales organizations and direct sales companies

The focus here has shifted from the legacy direct sales SaaS unit, which was strategically sold in June 2023. Now, the target for enterprise-level engagement is the MARKET.live platform. This platform, enhanced by the acquisition of the AI social commerce technology platform Lyvecom for $8.5 million in Q1 2025, is designed to offer a true omnichannel livestream shopping experience. Management noted signing many very high-profile clients for MARKET.live, though specific client counts aren't public; the revenue growth supports this enterprise adoption. The Trailing Twelve Months (TTM) revenue as of November 2025 stands at approximately $4.27 Million USD, showing the scale of the business units now serving these larger entities.

Small to mid-sized brands and merchants focused on social commerce

This group forms a core part of the interactive video commerce push. Brands and merchants use MARKET.live to deploy shoppable ads and livestream experiences. The growth in this area is sharp; Q1 2025 revenue was $1.305 million, an 80% increase over Q4 2024's $723 thousand. The integration of Lyvecom's AI capabilities is meant to help these smaller operations automate content creation and optimize merchandising, which is crucial for smaller teams. For the six months ended June 30, 2025, the company reported total sales of $3.43 million.

Companies seeking capital and broad exposure via crowdfunding

The Go Fund Yourself business unit directly targets this segment. It is a social crowd-funding platform combined with an interactive TV show, designed for public and private companies seeking exposure for their Regulation CF and Regulation A offerings. The revenue figures show rapid adoption here. Go Fund Yourself generated $744K in revenue in Q1 2025, a substantial increase from the $233K recognized in Q4 2024. That's defintely a fast-growing segment for Verb Technology Company, Inc.

Telehealth users for specialized services (VANITYPrescribed, GoodGirlRx)

Verb Technology Company, Inc. also serves patients utilizing its telehealth portals, VANITYPrescribed.com and GoodGirlRx.com. While specific user counts for these portals aren't broken out in the latest financial summaries, these services represent a distinct vertical market. The overall global telehealth market is projected to grow significantly, with the U.S. market alone expected to grow at a CAGR of 24.4% between 2025 to 2034. This indicates a large, accessible patient base for specialized virtual care.

Here's a quick look at how the revenue streams map to these customer groups, based on the latest reported figures:

Customer Segment Focus	Platform/Activity	Latest Reported Revenue/Metric (2025)
Social Commerce/Brands	MARKET.live (Q2 2025 Revenue)	$2.12 million
Crowdfunding Companies	Go Fund Yourself (Q1 2025 Revenue)	$744 thousand
Digital Asset Investors (Capital Source)	TON Token Treasury Acquisition	$713 million (in TON tokens)
Overall Business Growth	Revenue (Six Months Ended June 30, 2025)	$3.43 million
Overall Business Scale	TTM Revenue (as of November 2025)	$4.27 Million USD

The company's customer base is clearly segmented across commerce, capital formation, and healthcare delivery. You need to track the adoption rate for MARKET.live versus the recurring revenue from Go Fund Yourself to see which segment is sticking.

• Institutional/Crypto Investors: Attracted by the $713 million digital asset treasury strategy.
• Enterprise/Brands: Driving MARKET.live revenue growth, which saw 80% quarter-over-quarter growth from Q4 2024 to Q1 2025.
• Crowdfunding Seekers: Go Fund Yourself generated $744K in Q1 2025.
• Telehealth Users: Served via VANITYPrescribed and GoodGirlRx in a market expected to hit $71.1 billion globally in 2025.

Finance: draft 13-week cash view by Friday.

Verb Technology Company, Inc. (VERB) - Canvas Business Model: Cost Structure

You're looking at where Verb Technology Company, Inc. (VERB), now trading as TON Strategy Company (TONX) as of September 2, 2025, is spending its capital. The cost structure is heavily influenced by its new digital asset treasury strategy and ongoing platform development.

The most significant capital outlay relates to the new TON Treasury Strategy. While the prompt mentioned a figure, the actual reported activity shows a massive private placement of approximately $558 million announced around August 2025, with the majority of net proceeds intended for acquiring Toncoin ($TON). Specifically, a subsidiary entered an agreement on July 31, 2025, to purchase approximately $272.7 million worth of Toncoin at a discounted price. This move positions the company as a major holder of the cryptocurrency.

Operating expenses are substantial, reflecting the push for growth and the associated asset strategy. For the six months ended June 30, 2025, Verb Technology Company, Inc. reported a net loss of USD 4.94 million. This loss, while significant, represented an improvement of 29% compared to the same period a year prior.

Technology investment is a core cost driver. The acquisition of the AI social commerce platform LyveCom closed on April 11, 2025, with a total deal value of $8.5 million. The initial cash outlay for this acquisition was $3.0 million, plus a repayment of $1.125 million on a Simple Agreement for Future Equity (S.A.F.E.). This investment directly impacts ongoing technology costs; for instance, depreciation and amortization expenses for the six months ended June 30, 2025, were $622 (in thousands, implied), an increase partly due to the intangible assets from the Lyvecom acquisition.

General and administrative (G&A) costs show an upward trend, which management suggests is due to revenue growth rather than cost-cutting failures. For the first quarter ending March 31, 2025, General and administrative expenses, including stock compensation expense, totaled $3,331 (in thousands, implied, or $3.331 million). This represented a slight increase of 12% over the prior year's Q1 G&A costs.

Here is a breakdown of some of the key cost-related figures from the first half of 2025 and related transactions:

Cost Component	Amount (USD)	Period/Context	Source Reference
Net Loss (Six Months Ended June 30, 2025)	$4.94 million	H1 2025
General and Administrative Expenses	$3.331 million	Q1 2025 (Three Months Ended March 31, 2025)
LyveCom Acquisition Purchase Price	$8.5 million	Transaction Closed April 2025
LyveCom Initial Cash Payment	$3.0 million	Part of Acquisition Cost
LyveCom SAFE Repayment	$1.125 million	Part of Acquisition Cost
Depreciation and Amortization Expenses	$622 thousand	Six Months Ended June 30, 2025
Reported Toncoin Purchase Agreement	$272.7 million	Agreement dated July 31, 2025

The company's cash position is also relevant to ongoing costs; they secured $5 million in non-dilutive funding and reported a cash reserve of $12.236 million as of Q1 2025, expected to fund operations into 2028.

You can see the structure of the operating expenses in the first half of the year:

• Net loss for H1 2025 was USD 4.94 million.
• G&A expenses for Q1 2025 were $3,331 thousand.
• Depreciation and amortization for H1 2025 was $622 thousand.
• The LyveCom acquisition cost was $8.5 million.
• The company reported zero debt as of Q1 2025.

Finance: draft 13-week cash view by Friday.

Verb Technology Company, Inc. (VERB) - Canvas Business Model: Revenue Streams

The revenue streams for Verb Technology Company, Inc. (VERB) in late 2025 reflect a significant pivot toward interactive video commerce and digital asset treasury management.

Digital asset staking rewards from the Toncoin treasury are a planned component of future revenue generation. Verb Technology Company, Inc. intends to expand its Toncoin position over time by reinvesting cash flows and using staking rewards. The company, planning to rebrand as TON Strategy Co. (TSC), anticipates benefiting from staking yield on its Toncoin holdings.

Core social commerce revenue, which includes the MARKET.live platform and the recently acquired Lyvecom, has a current fiscal year consensus estimate of $5.5 million. The Trailing Twelve Months (TTM) revenue as of November 2025 stood at approximately $4.27 Million USD.

Subscription fees (SaaS) from individual and enterprise users relate to the company's legacy business. Verb Technology Company, Inc.'s proprietary technology platform produces software-as-a-service (SaaS) products available by subscription for individual and enterprise users. However, the company is actively transitioning away from this legacy Software-as-a-Service (SaaS) business unit.

Service packages and fees from the MARKET.live business unit and revenue from the GO FUND YOURSELF crowdfunding platform are the primary drivers of current operating revenue. The Q1 2025 revenue of $1.305 million already exceeded the entire 2024 annual revenue. The total sales for the six months ended June 30, 2025, reached $3.43 million.

Here's a look at the segment contribution for the first quarter of 2025, which drove the initial revenue surge:

• Revenue from the GO FUND YOURSELF segment was $744,000 in Q1 2025.
• The MARKET.live segment contributed $561,000 in Q1 2025.
• The corporate segment reported no revenue for Q1 2025.

To give you a clearer picture of the operational revenue streams through the first half of the year, consider this breakdown:

Metric	Q1 2025 Amount (USD)	Q2 2025 Amount (USD)
MARKET.live Service Fees	$561,000	Contributed to total Q2 revenue
GO FUND YOURSELF Revenue	$744,000	Contributed to total H1 revenue
Total Consolidated Revenue	$1.305 million	$2.12 million