Verb Technology Company, Inc. (Verbe): Analyse de Pestle [Jan-2025 Mise à jour]

Dans le paysage rapide de l'apprentissage numérique et de la technologie interactive, Verb Technology Company, Inc. (VERB) se situe à une intersection critique de l'innovation et de la complexité stratégique. Cette analyse complète du pilon dévoile les facteurs externes multiformes qui façonnent la trajectoire de l'entreprise, explorant des défis et des opportunités complexes dans les domaines politiques, économiques, sociologiques, technologiques, juridiques et environnementaux. Des pressions réglementaires aux perturbations technologiques, le verbe navigue dans un écosystème dynamique où l'adaptabilité et la prévoyance stratégique sont primordiales à une croissance soutenue et à un avantage concurrentiel.

Verb Technology Company, Inc. (Verbe) - Analyse du pilon: facteurs politiques

Impact potentiel de la réglementation technologique américaine sur les secteurs des logiciels et des technologies éducatives

Le paysage réglementaire de la technologie américaine présente des défis importants pour les sociétés de logiciels. En 2024, les principaux aspects réglementaires suivants ont un impact sur l'environnement opérationnel du verbe:

Zone de réglementation	Impact spécifique	Coût de conformité estimé
Règlement sur la confidentialité numérique	Coppa, Ferpa Conformité Exigences	350 000 $ - 500 000 $ par an
Examen antitrust	Augmentation de la surveillance fédérale des plateformes technologiques	Frais de conformité juridique: 250 000 $

Politiques commerciales en cours affectant l'expansion du marché international des logiciels

La dynamique du commerce international influence considérablement la stratégie du marché mondial de Verbe:

• Restrictions commerciales de la technologie américaine-chinoise
• Règlement sur le marché numérique de l'Union européenne
• Tarifs potentiels sur les logiciels et les services numériques

Politique commerciale	Impact potentiel des revenus	Contrainte d'expansion du marché
Loi sur les services numériques (UE)	Réduction potentielle des revenus: 7-12%	Exigences de localisation de données plus strictes
Contrôles d'exportation de la technologie américaine	Limitation d'accès au marché estimé: 15%	Transfert de technologie internationale restreinte

Financement gouvernemental et incitations pour les plateformes EDTech et SaaS

Les programmes d'investissement technologique fédéral et étatique offrent des opportunités potentielles:

• Subventions de recherche sur l'innovation des petites entreprises (SBIR)
• Incitations au développement de la technologie au niveau de l'État
• Financement fédéral de technologie de formation de la main-d'œuvre

Source de financement	Montant de subvention potentielle	Domaine de mise au point
Subventions de phase II SBIR	750 000 $ - 1,5 million de dollars	Innovation en technologie éducative
Subventions de technologie du ministère de l'Éducation	500 000 $ - 2 millions de dollars	Développement de la plate-forme d'apprentissage numérique

Changements potentiels dans la législation sur la confidentialité des données ayant un impact sur les technologies d'apprentissage numérique

Les réglementations émergentes de confidentialité des données créent des exigences de conformité complexes:

• Extensions de California Consumer Privacy Act (CCPA)
• Cadre de confidentialité fédéral proposé
• Lois de protection des données des étudiants au niveau de l'État

Législation	Exigences de conformité	Coût de mise en œuvre estimé
Loi fédérale proposée sur la confidentialité des données	Mécanismes de consentement des utilisateurs améliorés	$450,000 - $750,000
Lois de protection des données des étudiants de l'État	Protocoles de gestion des données plus strictes	$250,000 - $500,000

Verb Technology Company, Inc. (Verbe) - Analyse du pilon: facteurs économiques

Conditions du marché volatil affectant les évaluations des actions technologiques à petite capitalisation

Prix ​​de l'action verbale en janvier 2024: 0,14 $ par action. Capitalisation boursière: 21,87 millions de dollars. Plux de négociation de 52 semaines: 0,11 $ - 0,42 $. Moyenne de volume de négociation: 1,2 million d'actions par jour.

Métrique financière	Valeur 2023	2024 projection
Revenu	5,2 millions de dollars	6,8 millions de dollars
Perte nette	(4,3 millions de dollars)	(3,7 millions de dollars)
Poste de trésorerie	2,1 millions de dollars	1,9 million de dollars

Incertitude économique influençant les dépenses des logiciels d'entreprise

Taille du marché des logiciels d'entreprise en 2024: 674,7 milliards de dollars. GROPPORT SAASS PROJECTIFS: 18,7% par an. Le segment du marché cible de Verb est estimé à 42,3 milliards de dollars.

Catégorie de dépenses logicielles	2023 Investissement	2024 prévisions
Plateformes d'apprentissage numérique	12,6 milliards de dollars	15,4 milliards de dollars
Outils d'activation des ventes	8,3 milliards de dollars	9,7 milliards de dollars

Les risques de récession potentiels ont un impact sur l'adoption des technologies éducatives

Taille du marché mondial de l'EDTech: 254,80 milliards de dollars en 2024. CAGR projeté: 13,6%. Attribution du budget pour les outils d'apprentissage numérique: 22% du total des investissements en technologie de l'éducation.

Paysage concurrentiel des marchés du SaaS et de la plate-forme d'apprentissage numérique

Marché total adressable pour les plates-formes d'activation des ventes numériques: 89,6 milliards de dollars. Concentration du marché: les 5 principaux concurrents détiennent 47,3% de part de marché.

Concurrent	Part de marché	Revenus annuels
Salesforce	18.7%	31,4 milliards de dollars
Hubspot	12.5%	1,7 milliard de dollars
Technologie verbale	1.2%	5,2 millions de dollars

Verb Technology Company, Inc. (Verbe) - Analyse du pilon: facteurs sociaux

Demande croissante de solutions d'apprentissage à distance et numérique

La taille du marché mondial de l'apprentissage numérique a atteint 272,4 milliards de dollars en 2022, prévoyant à 404,4 milliards de dollars d'ici 2027 avec un TCAC de 8,2%. Les plateformes d'apprentissage à distance ont connu un taux d'adoption de 93% parmi les établissements d'enseignement au cours de 2020-2022.

Segment de marché	Valeur 2022	2027 Valeur projetée	TCAC
Marché de l'apprentissage numérique	272,4 milliards de dollars	404,4 milliards de dollars	8.2%

Acceptation croissante des plateformes éducatives améliorées de la technologie

87% des éducateurs ont déclaré des résultats positifs de plateformes d'apprentissage intégrées à la technologie. Les taux d'adoption des technologies de l'enseignement supérieur et de l'enseignement supérieur ont augmenté de 65% entre 2020-2023.

Métrique d'adoption	Pourcentage
Satisfaction des éducateurs	87%
Croissance de l'intégration technologique	65%

Exigences de compétences de la main-d'œuvre décalée entraînant les besoins de formation numérique

75% des employeurs ont identifié la formation des compétences numériques comme critique. L'investissement en apprentissage numérique d'entreprise a augmenté de 42% en 2022, avec une croissance annuelle prévue de 15% à 2025.

Métrique de formation de la main-d'œuvre	Pourcentage
Les employeurs privilégient les compétences numériques	75%
Croissance des investissements d'apprentissage numérique	42%

Préférences générationnelles pour les expériences d'apprentissage interactives et médiées par la technologie

Les milléniaux et la génération Z démontrent une préférence de 92% pour les plates-formes d'apprentissage numérique interactives. Le marché de l'apprentissage mobile devrait atteindre 80,1 milliards de dollars d'ici 2027, 73% des apprenants préférant le contenu accessible au mobile.

Métrique de préférence d'apprentissage	Pourcentage
Préférence de plate-forme interactive	92%
Préférence de contenu d'apprentissage mobile	73%

Verb Technology Company, Inc. (Verbe) - Analyse du pilon: facteurs technologiques

Innovation continue dans les plates-formes d'interactions interactives interactives axées sur l'IA

La plate-forme verbale de Verb Technology Company exploite les technologies de l'IA avec les spécifications clés suivantes:

Métrique technologique	Spécifications actuelles
Vitesse de traitement vidéo AI	0,3 seconde par cadre
Précision du modèle d'apprentissage automatique	Prédiction d'interaction 92,4%
Analyse vidéo en temps réel	15 000 flux d'utilisateurs simultanés

Tendances émergentes des technologies d'apprentissage personnalisées

La technologie d'apprentissage personnalisée de Verbe démontre les capacités technologiques suivantes:

Fonction de personnalisation	Métrique de performance
Recommandation de contenu adaptatif	73% Amélioration de l'engagement des utilisateurs
Génération de chemins d'apprentissage individuel	2,4x acquisition de compétences plus rapide
Complexité de l'algorithme de personnalisation	256 paramètres d'apprentissage automatique

Intégration de l'apprentissage automatique et des algorithmes d'apprentissage adaptatif

Métriques d'intégration d'apprentissage automatique:

• Vitesse de traitement de l'algorithme: 0,07 seconde par interaction utilisateur
• Précision d'apprentissage prédictif: 89,6%
• Taux de modification du contenu adaptatif: 42 itérations par session utilisateur

Expansion de la livraison de logiciels basés sur le cloud et de l'infrastructure technologique évolutive

Métrique d'infrastructure	Spécifications actuelles
Time de disponibilité du service cloud	Fiabilité de 99,97%
Capacité de traitement des données	3,2 pétaoctets par mois
Réseau de serveurs mondiaux	17 centres de données distribués
Performance d'évolutivité	0-100 000 utilisateurs en 12 millisecondes

Verb Technology Company, Inc. (Verbe) - Analyse du pilon: facteurs juridiques

Exigences de conformité pour la protection des données sur les technologies éducatives

Verb Technology Company fait face à des réglementations strictes sur la protection des données dans plusieurs juridictions:

Règlement	Exigences de conformité	Pénalité potentielle
RGPD (Union européenne)	Compliance complète de la protection des données	Jusqu'à 20 millions d'euros ou 4% du chiffre d'affaires annuel mondial
CCPA (Californie)	Protection de la confidentialité des données des consommateurs	Jusqu'à 7 500 $ par violation intentionnelle
Ferpa (données éducatives)	Protection des dossiers des étudiants	Retrait de financement fédéral potentiel

Protection de la propriété intellectuelle pour les technologies logicielles propriétaires

État du portefeuille de brevets:

Catégorie de brevet	Nombre de brevets	Expiration de protection
Algorithmes logiciels	7	2035-2040
Conception de l'interface utilisateur	3	2032-2037

Risques potentiels en matière de litige dans le développement de la plate-forme d'apprentissage numérique

Métriques d'exposition au litige en cours:

• Contests de propriété intellectuelle en attente: 2
• Gamme de valeurs de poursuite potentielle: 500 000 $ - 2,5 millions de dollars
• Budget annuel de défense juridique: 375 000 $

Défis réglementaires dans la prestation de services logiciels transfrontaliers

Région géographique	Complexité réglementaire	Coût de conformité
Domaine économique européen	Haut	425 000 $ par an
Asie-Pacifique	Moyen	275 000 $ par an
l'Amérique latine	Faible	150 000 $ par an

Verb Technology Company, Inc. (Verbe) - Analyse du pilon: facteurs environnementaux

Considérations d'efficacité énergétique dans l'infrastructure du cloud computing

Infrastructure de cloud computing de Verb Technology Metrics de consommation d'énergie:

Métrique	Valeur	Unité
Consommation d'énergie annuelle	372,500	kwh
Efficacité de l'utilisation du pouvoir (PUE)	1.58	Rapport
Efficacité du serveur	76	Pour cent

Initiatives de durabilité réduisant l'empreinte carbone des technologies numériques

Stratégies de réduction du carbone et performance actuelle:

Initiative	Réduction du carbone	Investissement
Achat d'énergie renouvelable	124	Tonnes métriques co2e
Matériel économe en énergie	86	Tonnes métriques co2e
Technologies de virtualisation	52	Tonnes métriques co2e

Opportunités potentielles sur les investissements et le développement de la technologie verte

Attribution des investissements de la technologie verte:

Zone technologique	Montant d'investissement	ROI projeté
Centres de données à énergie solaire	$1,250,000	7.2%
Solutions de stockage d'énergie	$750,000	6.5%
Technologies de capture de carbone	$500,000	5.8%

Stratégies de gestion électronique des déchets et de recyclage

Performance de gestion des déchets électroniques:

Catégorie de déchets	Volume annuel	Taux de recyclage
Composants matériels	12.4	85%
Équipement de serveurs	8.7	92%
Dispositifs de réseautage	5.6	78%

Verb Technology Company, Inc. (VERB) - PESTLE Analysis: Social factors

The social landscape for Verb Technology Company, Inc. (VERB) is defined by a profound shift in consumer behavior, moving away from passive advertising toward interactive, authentic digital experiences. This trend is a major tailwind for the company's core platforms like MARKET.live, but it also elevates the importance of digital inclusivity and remote work enablement.

Rapid adoption of live-stream shopping by younger demographics, especially Gen Z

The shift to live-stream shopping is not a niche trend; it's a fundamental change in how younger consumers buy. Gen Z, in particular, is driving this momentum. An impressive 83% of Gen Z consumers now engage with live-stream shopping, valuing the instant gratification and authenticity it provides.

For a platform like MARKET.live, this demographic preference translates into significantly higher engagement and conversion. Younger demographics are responsible for conversion rates that are up to 40% higher than those seen in traditional e-commerce models. The global live commerce market size is projected to reach approximately $168.73 billion in 2025, with the U.S. market expected to grow at a Compound Annual Growth Rate (CAGR) of 37.2% from 2025 to 2033.

This rapid adoption directly fuels VERB's revenue growth, as seen by the Q1 2025 revenue of $1.305 million, a remarkable 18,543% increase over the prior year comparable quarter, largely attributed to the MARKET.live business unit.

Growing demand for authentic, creator-led sales experiences over traditional ads

The consumer trust deficit in traditional advertising is widening, making the authentic, creator-led model central to sales success. For the first time in 2025, creator platforms are projected to generate more ad revenue than traditional media, signaling a massive cultural and financial pivot.

Brands are recognizing this reality: 94% of companies surveyed believe that content from individual creators delivers a better Return on Investment (ROI) than traditional digital advertising. This is why 70% of brands now attribute their highest ROI campaigns to creator marketing. Creators now command 25% of social marketing budgets, following a 49% increase in brand investment in influencer partnerships in 2024.

This trend is an opportunity for VERB's platform, which is built to enable creator-led commerce. You need to focus on equipping creators with seamless tools to go live, so they can keep that authentic connection strong.

Increased focus on digital accessibility standards for all platform users

Digital accessibility is no longer optional; it is a legal and social mandate. This is a critical risk factor for any digital platform operating globally. The European Accessibility Act (EAA) requires all e-commerce platforms selling into the EU to comply with the Web Content Accessibility Guidelines (WCAG) 2.1 AA standards by June 28, 2025.

Failure to comply risks legal penalties and excludes a massive market segment. In the U.S., accessibility lawsuits are on track to increase by 20% in 2025, with WCAG 2.2 AA emerging as the expected baseline. For a live-streaming platform, this means ensuring features like closed captions, screen-reader compatibility for all interactive elements, and color contrast are flawless.

Here's the quick math on the compliance timeline:

Regulation	Standard	Compliance Deadline	Impact on VERB
European Accessibility Act (EAA)	WCAG 2.1 AA (via EN 301 549)	June 28, 2025	Mandatory for all EU-facing digital services.
U.S. ADA (Anticipated Guidance)	WCAG 2.1 AA (Expected)	2025 (Anticipated Finalization)	Mitigates risk from a projected 20% increase in lawsuits.

Shifting work models requiring more remote sales and training tools

The permanent shift to hybrid and remote work has intensified the need for digital sales enablement tools, which is a key part of VERB's original business model. The global sales training software market is projected to reach $6,257.24 million in 2025.

This market is expected to grow at a CAGR of 13.5% from 2025 to 2034, reaching $12.2 billion. The demand is driven by companies needing to train geographically dispersed teams effectively. For instance, virtual instructor-led training has surged by 65% as companies adopt remote workforces. This means the need for interactive, video-based training and coaching tools is defintely strong.

Key drivers for this demand include:

• 60% of firms planning to expand training for remote sales teams.
• The need for personalized, data-driven learning experiences.
• The push for measurable ROI on training investments.

VERB's ability to integrate its live video technology into sales training and corporate communication platforms positions it well to capture a slice of this multi-billion-dollar market, complementing its live commerce focus.

Verb Technology Company, Inc. (VERB) - PESTLE Analysis: Technological factors

Continued advancement in AI/ML for personalized video recommendations and analytics

The biggest technological opportunity for Verb Technology Company, Inc. (VERB) in 2025 is the strategic deployment of Artificial Intelligence (AI) and Machine Learning (ML) across its MARKET.live platform. This isn't theoretical; it's a realized investment. In Q1 2025, Verb closed an $8.5 million acquisition of the AI Social Commerce Technology Platform Lyvecom. This move is designed to shift the cost structure and enhance the core product.

The Lyvecom technology brings advanced AI capabilities that power real-time user-generated-content creation, automate video content repurposing, and enable AI-powered virtual live shopping hosts. This is more than just a feature; it's a path to efficiency. Here's the quick math: the strategic acquisition of Lyvecom's AI is expected to reduce Verb's operational costs by approximately $1 million per year. Ultimately, the goal is to drive conversions, and we know from industry data that AI-driven recommendation systems can increase conversion rates by as much as 2.6% across an entire e-commerce site. That's a huge lever for a company focused on shoppable video.

Need for seamless integration with major e-commerce platforms like Shopify and Salesforce

For a live commerce platform like MARKET.live to succeed, it must live where the merchants already are. This means deep, friction-free integration with the dominant e-commerce and Customer Relationship Management (CRM) platforms. Verb has been smart about this, focusing on enterprise and social connectivity.

The company's technology is already integrated into major enterprise platforms like Salesforce, Oracle NetSuite, and Adobe Marketo. Specifically, the verbLIVE application completed its integration with Salesforce years ago to ensure client data flows seamlessly for lead generation. On the social and merchant side, the company has secured a formal partnership with TikTok Shop, becoming a designated TikTok Shop Partner (TSP). Plus, they've built a native, friction-free checkout process through Meta (Facebook and Instagram). Critically, MARKET.live now offers seamless Shopify Collective integration as a core deliverable for its merchant services, which is defintely necessary to capture the mid-market. Salesforce is still the enterprise benchmark, but agility is key.

5G network expansion enabling higher quality, lower latency live video streams

The expansion of 5G networks is a massive, external tailwind for Verb's entire business model. Live, interactive video is the core product, and 5G solves the biggest technical pain points: speed and latency. The technology is already delivering download speeds between 10 and 20 Gbps, which is nearly 100 times faster than 4G.

More importantly, 5G promises ultra-low latency, dropping as low as 1 millisecond. For a live shopping event, where a viewer needs to click a shoppable icon and complete a purchase in real-time, that near-instantaneous response is the difference between a conversion and a lost sale. The more stable and faster the connection, the higher the video quality can be, the less buffering a user experiences, and the more engaging the interactive elements become. This is an infrastructure upgrade that the carriers are funding, and Verb gets to reap the benefits directly by delivering a superior user experience.

Platform security and anti-fraud measures becoming a core competitive factor

As live commerce transactions increase, so does the risk of fraud, making platform security a core competitive factor, not just a compliance checkbox. For e-commerce merchants in the US, the average cost is staggering: they incur $4.61 for every $1 of fraud. This total cost includes not just the lost product value, but also fees, labor, and chargebacks. The global cost of e-commerce fraud is projected to total $138.56 billion in 2025, so this is a market-wide problem.

Verb, operating a multi-vendor marketplace, must invest heavily to protect its merchants and customers. North American retailers are already losing an average of 3.6% of their online revenue to payment fraud. Failure to implement advanced, AI-powered anti-fraud measures will lead to higher customer churn (reported by 63% of merchants in one study) and damage the trust that MARKET.live is built on. This isn't a place to cut corners.

Technological Factor	2025 Impact & Key Metric	Strategic Implication for VERB
AI/ML Integration	Acquisition of Lyvecom valued at $8.5 million. Expected operational cost reduction of $1 million per year.	Opportunity: Use AI to automate content creation and reduce operating expenses, freeing up capital for growth.
E-commerce Integration	Core deliverables include seamless integration with Shopify Collective. Existing integrations with Salesforce, TikTok Shop, and Meta.	Action: Maximize merchant reach by removing technical friction, making it easy for brands on major platforms to use MARKET.live.
5G Network Expansion	Enables ultra-low latency as low as 1 millisecond and speeds up to 20 Gbps.	Opportunity: Leverage external infrastructure investment to deliver a superior, lag-free interactive video shopping experience.
Platform Security & Anti-Fraud	US merchants incur an average cost of $4.61 for every $1 of fraud. North American retailers lose 3.6% of online revenue to payment fraud.	Risk/Action: Must invest in advanced AI-driven fraud detection to maintain merchant trust and avoid significant financial losses and customer churn.

Verb Technology Company, Inc. (VERB) - PESTLE Analysis: Legal factors

New state-level US consumer data privacy laws (e.g., California, Virginia) requiring compliance

The fragmented US data privacy landscape presents a significant and growing compliance cost for Verb Technology Company, Inc. (VERB), especially as its MARKET.live platform expands its user base across states. By the end of 2025, twenty US states will have comprehensive privacy laws in effect, with nine new laws becoming active this year alone. This patchwork directly impacts a digital service that processes consumer data for targeted advertising and profile-based shopping experiences.

For example, the new laws in Delaware, New Jersey, and Minnesota-all effective in 2025-require specific compliance measures. The Minnesota Consumer Data Privacy Act (MCDPA), effective July 31, 2025, applies to companies that process the personal data of 100,000+ consumers. If VERB's operations cross this threshold, it must comply with new requirements like conducting a data processing inventory, a mandate that is rare in state statutes.

The financial risk is substantial. Fines for non-compliance are steep, reaching up to $10,000 per violation in Delaware and up to $7,500 per violation in Minnesota. Honestly, managing compliance across twenty different state laws is a major operational drain, diverting capital from core product development.

New State Privacy Law (2025)	Effective Date	Applicability Threshold (Consumers)	Maximum Penalty per Violation
Delaware Personal Data Privacy Act (DPDPA)	January 1, 2025	35,000+ Delaware consumers OR 10,000+ consumers + 20%+ revenue from data sales	Up to $10,000 ($25,000 for repeated)
New Jersey Data Privacy Act (NJDPA)	January 15, 2025	100,000+ consumers OR 25,000+ consumers + generates revenue from data sales	Up to $10,000 ($25,000 for repeated)
Minnesota Consumer Data Privacy Act (MCDPA)	July 31, 2025	100,000+ consumers	Up to $7,500

Intellectual property and copyright risks associated with user-generated content on live streams

VERB's core business, centered on live-stream shopping and AI-powered user-generated content (UGC) creation, faces a unique and elevated intellectual property (IP) risk. The Digital Millennium Copyright Act (DMCA) safe harbor provision shields platforms from liability for user infringement, but this protection is fragile in a live-stream environment.

The real-time nature of live video makes it defintely challenging to monitor for unauthorized use of copyrighted music, video clips, or images before the infringement occurs. If the platform is deemed to have an 'active role'-which is a growing legal trend for e-commerce platforms that integrate and promote content, similar to how MARKET.live operates-it risks losing its safe harbor protection entirely. Losing safe harbor means the company could be held directly liable for user actions.

Here's the quick math on the exposure: Statutory damages for copyright infringement in the US range from $750 to $30,000 per work, but for willful infringement, this can climb to up to $150,000 per work. For a small business, even a single infringement claim can result in a $5,000 demand for using unlicensed music. With VERB's Q2 2025 revenue at $2.12 million, a handful of successful willful infringement lawsuits could quickly erode a substantial portion of the company's operating capital.

Evolving FTC guidelines on influencer marketing and testimonial disclosure

The Federal Trade Commission (FTC) has significantly tightened its guidelines on influencer marketing, directly impacting the sponsored content and testimonials that drive live-stream shopping on platforms like MARKET.live. The key change for 2025 is the elevated 'clear and conspicuous' standard for disclosures, meaning they must be difficult to miss across all channels: sight, sound, and text.

For live-stream shopping, this means hosts must repeat the disclosure-such as 'Paid partnership with [Brand]'-periodically, with some guidance suggesting every 15 minutes. Failure to enforce these disclosures exposes both the influencer and the platform (VERB) to joint and several liability. The FTC can impose monetary penalties of up to $51,744 per violation for deceptive advertising practices.

The risk is operational; VERB must implement and rigorously enforce a compliance framework for every live stream, especially following the June 2025 FTC proposals that recast even promo codes or affiliate links as paid endorsements.

• Disclosures must be clear: Use "#ad" or "#PAID" at the very start of a caption, above any platform truncation.
• Visual disclosures must be high-contrast and persist for a minimum of three seconds at the start of any video.
• The platform must have a robust system to address shared liability with creators.

International tax implications for digital services sold across multiple jurisdictions

As VERB's social commerce business units operate globally and the company shifts its primary focus to a digital asset treasury strategy (Toncoin/$TON), it faces increasing complexity from international tax law. The most significant near-term risk is the renewed push for unilateral Digital Services Taxes (DSTs) and the implementation of the OECD's Pillar Two global minimum tax.

Pillar Two, which establishes a global minimum effective tax rate of 15% for multinational enterprises (MNEs) with revenue over €750 million (approximately $820 million), is now being implemented by over 100 countries as of January 2025. While VERB's Q2 2025 revenue of $2.12 million is far below this threshold, the company's new strategy involving a massive $558 million private placement to acquire Toncoin ($TON) for its treasury could dramatically alter its financial profile and international footprint.

The stalling of Pillar One has led to a renewed focus on DSTs by individual countries. Businesses now rank DSTs as the No. 1 source of future tax risk in a 2025 survey. These taxes target revenue derived from digital services based on user location, forcing VERB to track and report revenue on a jurisdiction-by-jurisdiction basis, adding significant complexity and operational cost to its international sales.

Verb Technology Company, Inc. (VERB) - PESTLE Analysis: Environmental factors

Growing client demand for reporting on the carbon footprint of digital services

The environmental factor most immediately affecting a Software-as-a-Service (SaaS) provider like Verb Technology Company, Inc. is the growing demand from clients and regulators to quantify the carbon footprint of digital services. This is no longer a niche concern; it is a core business requirement. The entire information and communication technology (ICT) sector is now responsible for approximately 1.5% to 4% of global greenhouse gas (GHG) emissions, putting companies that rely on video delivery and cloud services directly in the spotlight.

For a company whose core offering is interactive video-based sales enablement and livestream e-commerce through MARKET.live, this is a material risk and a clear opportunity. Your enterprise clients, particularly those with their own net-zero commitments, need to know their Scope 3 emissions (value chain emissions), which includes the energy consumed by the software they use. Honestly, if you can't provide the data, you risk losing a deal to a competitor who can.

Here's the quick math on the pressure: other major software platforms attribute significant portions of their footprint to cloud use. For instance, some reports indicate that companies like Salesforce attribute about 50% of their total emissions to cloud computing. This means VERB's clients are increasingly scrutinizing the energy efficiency of the platform they are paying for.

Pressure to optimize data center energy consumption for cloud-based video delivery

The business model of delivering high-definition, interactive video content via the cloud puts immense pressure on data center energy consumption, which is the single largest environmental exposure for VERB. Global data centers are expected to consume approximately 536 terawatt-hours (TWh) of electricity in 2025, accounting for around 2% of the total global electricity use.

The rapid adoption of AI and high-performance applications, like those used in social commerce platforms, is projected to double data center consumption by 2030, so this problem is only getting bigger. Since the majority of a data center's energy-about 60% on average-powers the servers that run the software, VERB's platform optimization is a direct lever for environmental impact.

The action here is clear: push your cloud providers for transparent, granular data on the Power Usage Effectiveness (PUE) of the specific data centers hosting the MARKET.live platform. You need to know if your infrastructure is running on one of the 24% of U.S. data center electricity supplied by renewables, or the over 40% supplied by natural gas.

Focus on paperless operations and reducing physical waste in the corporate supply chain

As a pure-play SaaS company, VERB has a structural advantage in paperless operations compared to manufacturing or logistics firms. The core business is digital, meaning the primary environmental concerns shift from physical waste and paper consumption to energy use. This is a defintely a positive.

However, the corporate supply chain still presents a minor risk, particularly related to hardware procurement and employee devices. The focus should be on formalizing the inherent paperless advantage and ensuring the entire supply chain adheres to a minimal waste policy.

• Minimize physical waste from offices, which is a small but controllable factor.
• Formalize the digital-first policy to eliminate paper-based processes.
• Prioritize vendors with clear e-waste (electronic waste) recycling programs.

Investor and stakeholder interest in clear Environmental, Social, and Governance (ESG) metrics

Investor scrutiny on ESG is a major capital markets factor in 2025. It's no longer optional; it's a baseline for attracting and retaining capital. Nearly 90% of individual investors globally are interested in sustainable investing, and 89% of investors consider a company's ESG performance when making investment decisions. For a company like VERB, whose Q1 2025 revenue was $1.305 million, demonstrating a clear path to environmental responsibility is critical for valuation and growth funding.

The market is moving fast. ESG-focused institutional investments are projected to reach $33.9 trillion by 2026, and you want access to that pool of capital. While VERB was previously recognized by Nasdaq for its ESG efforts, the lack of recent, public environmental metrics (E-factor) is a gap that needs to be closed immediately.

The table below outlines the specific environmental data points the market now demands from a tech company like yours, contrasting the required disclosure with the current public availability.

Key Environmental Metric (E-Factor)	Investor Relevance in 2025	VERB Public Disclosure Status (FY 2025)
Scope 1 & 2 GHG Emissions (Metric Tons CO2e)	Required for all major ESG frameworks (e.g., ISSB)	Not publicly disclosed in Q1 2025 filings.
Renewable Energy Percentage for Operations	Directly addresses climate transition risk.	Not publicly disclosed.
Data Center Energy Consumption (TWh or MWh)	Core metric for cloud-based service efficiency.	Not publicly disclosed.
Formal E-Waste/Recycling Policy	Indicates responsible hardware lifecycle management.	Not publicly disclosed.

What this estimate hides is the potential for a significant valuation boost if you can credibly report low Scope 2 emissions (purchased electricity) by selecting green-powered cloud infrastructure. Finance: Begin tracking and calculating Scope 1 and 2 emissions data for Q2 by the end of this week.