Verb Technology Company, Inc. (Verbe): ANSOFF Matrix Analysis [Jan-2025 Mis à jour]

Dans le paysage numérique en évolution rapide, Verb Technology Company, Inc. est sur le point de redéfinir la croissance stratégique grâce à une approche dynamique et multiforme. En tirant parti d'une matrice ANSOFF complète, l'entreprise cible stratégiquement l'expansion du marché à travers la pénétration, le développement, l'innovation des produits et les stratégies de diversification. De l'amélioration des solutions d'entreprise existantes à l'exploration des technologies de pointe comme la blockchain et web3, Verb se positionne comme une force transformatrice dans les plateformes numériques interactives, prête à débloquer des opportunités sans précédent sur plusieurs industries et marchés mondiaux.

Verb Technology Company, Inc. (Verbe) - Matrice Ansoff: pénétration du marché

Développer l'équipe de vente pour une sensibilisation directe

Depuis le quatrième trimestre 2022, Verb Technology a déclaré 35 représentants des ventes directes ciblant les segments du marché des entreprises et de l'éducation. L'équipe de vente de l'entreprise a généré 4,2 millions de dollars de revenus au cours de l'exercice.

Métriques de l'équipe de vente	2022 données
Représentants des ventes totales	35
Revenu total des ventes	4,2 millions de dollars
Taille moyenne de l'accord	$120,000

Efforts de marketing numérique

La technologie verbale a alloué 1,5 million de dollars au marketing numérique en 2022, en se concentrant sur des campagnes ciblées sur les réseaux sociaux et le marketing de contenu.

• L'engagement des médias sociaux a augmenté de 42%
• Le marketing de contenu atteint l'étendue à 250 000 clients potentiels
• Taux de conversion du marketing numérique: 3,7%

Programmes de fidélisation de la clientèle

Verb a mis en œuvre un programme de référence avec la structure suivante:

Niveau d'incitation de référence	Valeur de récompense
Première référence réussie	Crédit 500 $
Top référent trimestriel	Bonus de 2 500 $

Remises de volume et prix groupés

La technologie verbale a introduit la stratégie de tarification à plusieurs niveaux pour les clients d'entreprise:

• 5-10 Licences utilisateur: 10% de réduction
• 11-25 Licences utilisateur: 15% de rabais
• 26+ licences utilisateur: 20% de rabais

Taux total de rétention de la clientèle en 2022: 68%

Verb Technology Company, Inc. (Verbe) - Matrice Ansoff: développement du marché

Expansion du marché international

Verb Technology a déclaré un chiffre d'affaires total de 5,1 millions de dollars pour le quatrième trimestre 2022, avec un potentiel de marché international identifié en Amérique latine et en Europe.

Région	Taille du marché de la transformation numérique	Croissance projetée
l'Amérique latine	54,3 milliards de dollars d'ici 2025	15,7% CAGR
Europe	412,5 milliards de dollars d'ici 2024	16,5% CAGR

Cible industries adjacentes

Le marché total actuel de Verb (TAM) dans les secteurs de l'éducation et des entreprises est estimé à 22,3 milliards de dollars.

• Marché des technologies de la santé: 390,7 milliards de dollars d'ici 2024
• Services professionnels Marché de la transformation numérique: 280,5 milliards de dollars d'ici 2025

Développement de partenariat stratégique

La stratégie de partenariat de Verb Technology s'est concentrée sur les réseaux de distribution de technologies.

Métrique de partenariat	État actuel
Distributeurs de technologie actifs	12 partenaires régionaux
Portée géographique potentielle	7 pays

Stratégies de marketing localisées

Le budget d'adaptation marketing de Verb a alloué à 1,2 million de dollars pour la pénétration du marché international 2023.

• Investissement de localisation multilingue des produits: 450 000 $
• Budget de campagne de marketing régional: 750 000 $

Verb Technology Company, Inc. (Verbe) - Matrice ANSOFF: Développement de produits

Améliorer continuellement les plateformes de ventes vidéo et numériques interactives

Au quatrième trimestre 2022, Verb a déclaré 3,1 millions de dollars de revenus totaux, les améliorations de la plate-forme numérique se concentrant sur l'intégration de l'IA.

Investissement technologique	Montant
Dépenses de R&D 2022	1,2 million de dollars
Budget de développement de la plate-forme d'IA	$450,000

Développer des solutions spécifiques à la verticale

Verbe a ciblé les verticales spécifiques de l'industrie avec des solutions technologiques personnalisées.

• Solutions de technologie immobilière
• Plateformes de formation à la vente
• Outils vidéo interactifs du commerce électronique

Investissement de la recherche et du développement

Année	Dépenses de R&D
2021	$980,000
2022	1,2 million de dollars

Extension des applications mobiles

La plate-forme mobile a généré 42% du total des revenus de l'entreprise en 2022.

• Améliorations de compatibilité multiplateforme
• Croissance de la base d'utilisateurs mobiles: 35% d'une année sur l'autre
• Métriques de téléchargement d'applications mobiles: 250 000 nouveaux utilisateurs

Verb Technology Company, Inc. (Verbe) - Matrice Ansoff: diversification

Enquêter sur les acquisitions potentielles des sociétés technologiques complémentaires

Verb Technology a déclaré un chiffre d'affaires total de 10,3 millions de dollars pour l'exercice 2022. Les équivalents en espèces et en espèces de la société étaient de 3,8 millions de dollars au 31 décembre 2022.

Critères d'acquisition potentiels	Caractéristiques cibles
Gamme de revenus	5-15 millions de dollars
Focus technologique	SaaS, web3, logiciel d'entreprise
Budget d'acquisition	2 à 5 millions de dollars

Explorez la blockchain et les technologies Web3

La taille du marché mondial de la blockchain était de 7,4 milliards de dollars en 2022, prévoyant à 94,0 milliards de dollars d'ici 2027.

• Investissement technologique Web3 estimé à 27,5 milliards de dollars en 2022
• Taux d'adoption de la blockchain dans les secteurs des entreprises: 39%
• CAGR du marché de la blockchain projeté: 56,3%

Envisagez de développer des services de conseil et de mise en œuvre

Catégorie de service	Revenus annuels potentiels
Conseil technologique	500 000 $ - 1,2 million de dollars
Services de mise en œuvre	750 000 $ - 1,5 million de dollars

Créer des laboratoires d'innovation

Dépenses de R&D pour la technologie des verbes en 2022: 2,1 millions de dollars

• Coût de configuration du laboratoire d'innovation estimé: 350 000 $
• Dépenses opérationnelles annuelles prévues sur l'innovation: 500 000 $
• Calendrier potentiel de développement des nouveaux produits: 12-18 mois

Verb Technology Company, Inc. (VERB) - Ansoff Matrix: Market Penetration

You're looking at how Verb Technology Company, Inc. (VERB) is digging deeper into its current customer base with its existing offerings, primarily MARKET.live and verbCRM. The numbers from the first quarter of 2025 definitely show some traction in this area, even if specific enterprise client adoption rates aren't publically broken down for us.

For the quarter ended March 31, 2025, total revenue hit $1.305 million. That's a jump of 80% compared to the fourth quarter of 2024's revenue of $723,000. To put that growth in perspective, the Q1 2025 revenue alone was greater than the entire annual revenue reported for 2024, which totaled $895,000. This explosive growth suggests that existing product lines are finding more traction, which is the core goal of market penetration.

Here's a quick look at some of the financial context around that period:

Metric	Value (Q1 2025)	Comparison Period
Total Revenue	$1.305 million	Q4 2024 Revenue: $723,000
Revenue Growth (QoQ)	80%	vs. Q4 2024
Revenue Growth (YoY)	18,543%	vs. Q1 2024 Revenue of $7,000
Cash Position Addition	$5 million	Non-dilutive preferred stock deal
AI Acquisition Cost	$8.5 million	Lyvecom platform

To increase verbLIVE adoption among existing direct sales enterprise clients, the strategy involves specific incentives. For instance, one lever mentioned is offering a 30% discount on annual subscriptions for Q4 renewals. You'd want to track the uptake rate on that specific offer to see how effective it is at locking in longer-term commitments.

Moving to feature adoption, upselling verbCRM features to current verbLIVE-only users is a key penetration tactic. While I don't have the exact upsell conversion rate from the Q1 2025 filings, the overall revenue momentum suggests some success in monetizing the existing user base with more features. Also, for new customer acquisition within the existing market segment, a targeted campaign is designed to convert free trial users with a $199/month starter package. That specific price point is a concrete data point for evaluating the entry-level conversion funnel.

Boosting usage frequency is about making the product stickier. The plan includes deploying new in-app training and gamification features. This is designed to drive higher daily or weekly active user counts. You should look for metrics like:

• Average daily active users (DAU) growth.
• Feature adoption rate for new tools.
• Average session duration increase.
• Customer engagement scores post-training launch.

Honestly, the projected EBIT for the full fiscal year 2025 is a negative -7MM, so while revenue growth is fantastic, the focus remains on scaling efficiently. Finance: draft 13-week cash view by Friday.

Verb Technology Company, Inc. (VERB) - Ansoff Matrix: Market Development

You're planning expansion into new geographies and new customer segments, which is exactly what Market Development is about. Verb Technology Company, Inc. (VERB), which is in the process of rebranding to TON Strategy Co. (TSC) as of September 2, 2025, has the financial runway to support this. Following a private placement closing around August 7, 2025, the company secured gross proceeds of approximately $558 million. This capital, alongside a cash position expected to fund operations into 2028 with zero debt as of Q1 2025, provides the foundation for these market pushes. The momentum from Q1 2025, where revenue hit $1.305 million, an 80% increase quarter-over-quarter, suggests the company is ready to push its interactive video technology into these new areas.

The Market Development strategy hinges on taking the existing interactive video and social commerce technology-enhanced by the recent $8.5 million acquisition of LyveCom-and applying it to untapped segments and regions. For instance, the recent partnership with Walmart for livestream production on July 1, 2025, shows capability in high-profile retail environments, which can be a template for other new market entries.

Here's a look at the specific market development vectors Verb Technology Company, Inc. (VERB) is targeting, using the company's current operational momentum as context:

Market Development Focus	Target Geography/Sector	Relevant Company Data Context
Localized SME Targeting	European SME Market (e.g., Germany, France, UK, Spain)	Q1 2025 Revenue of $1.305 million, exceeding entire 2024 revenue of $890,000.
E-commerce Integration	Major Asian E-commerce Platform	Existing formal partnership with TikTok Shop as a service provider (TSP) announced in March 2024.
Sector Adaptation	Higher Education (Remote Learning/Recruiting)	Acquisition of AI Social Commerce Platform LyveCom for up to $8.5 million to enhance video capabilities.
Industry Sales Focus	Financial Services (Remote Client Onboarding)	Total treasury assets reached $780 million as of August 2025, indicating significant capital backing for focused sales efforts.
Geographic Expansion	Latin American Markets (Starting with Mexico)	Reported zero debt as of Q1 2025, providing flexibility for establishing new dedicated sales teams.

Targeting the European SME market requires tailoring the platform for local business practices in countries like Germany, the UK, France, Spain, the Netherlands, Sweden, Italy, Switzerland, Poland, and Finland. The core offering, leveraging interactive video, must be adapted for local languages and compliance needs within that SME segment.

For Asian e-commerce integration, the strategy builds on existing social commerce momentum. Verb Technology Company, Inc. (VERB) already produces livestreams for major US retailers like Walmart, which aired on July 1, 2025. Partnering with a major Asian platform would scale this proven model of interactive video commerce.

Adapting the platform for higher education involves leveraging the company's video technology for new use cases. The platform's capabilities, which drove Q2 2025 revenue to $2.12 million, can be refocused for remote student engagement or virtual recruiting events.

Focusing sales on financial services for remote client onboarding means targeting an industry where secure, high-touch digital interaction is critical. The company's recent financial strength, including $67 million in cash as of August 2025, supports the investment required for specialized industry sales teams.

Establishing a dedicated Latin American sales team, starting in Mexico, is a direct geographic expansion play. The company's market capitalization was $42.6 Million USD as of December 2025, and this new market focus will be critical for future growth beyond the current US base.

The Market Development plan includes specific regional and sector targets:

• Localize platform features for the European SME segment.
• Secure a formal integration agreement with a top-tier Asian e-commerce entity.
• Develop specialized modules for university remote learning administration.
• Achieve initial contract signings in the financial services sector by year-end 2025.
• Hire and deploy the first five sales representatives for the Mexico market by Q1 2026.

Verb Technology Company, Inc. (VERB) - Ansoff Matrix: Product Development

You're looking at the Product Development quadrant of the Ansoff Matrix, which means Verb Technology Company, Inc. (VERB) is focused on launching new offerings or significantly enhancing existing ones for its current markets. This strategy relies on having the capital and the technological foundation to execute, and the numbers from the first quarter of 2025 definitely set the stage for investment in these areas.

The company reported a total revenue of $1,305 thousand for the three months ended March 31, 2025. This Q1 2025 revenue figure actually exceeded the entire annual revenue of $895 thousand reported for the full year 2024. This growth trajectory, which was 80% quarter-over-quarter, provides the necessary financial footing for these new product pushes. Furthermore, Verb Technology Company, Inc. (VERB) closed an $8.5 million cash and stock acquisition of an AI social commerce technology platform, while simultaneously adding $5 million in cash via a preferred stock deal with a 9% annual dividend, all while maintaining a zero debt balance sheet. The company expects this strong cash position to fund operations into 2028 and beyond.

Here's a quick look at the Q1 2025 financial context supporting these product investments:

Metric	Amount (Three Months Ended March 31, 2025)	Comparison Point
Q1 2025 Revenue	$1.305 million	Exceeded all of 2024 annual revenue ($895 thousand)
Q1 2025 Revenue Growth (QoQ)	80%	Over Q4 2024 revenue of $723 thousand
AI Technology Acquisition Cost	$8.5 million	Cash and stock value for Lyvecom
Cash Added via Financing	$5 million	Non-dilutive, non-convertible preferred stock deal
General and Administrative Expenses	$3,331 thousand	Increase of $0.4 million (12%) over prior year Q1

The integration of generative AI tools is already underway, directly supported by the $8.5 million acquisition. This effort is aimed at automated video script creation and content summaries, which should streamline the production pipeline for clients using platforms like MARKET.live.

For on-the-go content creation, the development of a full-featured, standalone mobile editing suite is a logical next step, building on the company's existing video marketing expertise. While specific revenue figures for this new product aren't public yet, the projected revenue for Q2 2025 is approximately $1.5 million, suggesting continued top-line momentum.

To monetize deeper engagement, Verb Technology Company, Inc. (VERB) plans to introduce a subscription tier for advanced data analytics on video engagement and conversion. This moves beyond basic service packages, which generated revenue in Q1 2025 from the MARKET.live segment of $561,000.

Creating a seamless integration module for major third-party CRM systems like Salesforce and HubSpot is crucial for enterprise adoption. The company is actively signing and launching a plethora of new clients, which validates the need for smoother data flow between their platform and existing sales infrastructure.

Finally, the launch of a new product line focused on internal corporate training and employee onboarding videos targets a new market segment. Although the Corporate segment reported no revenue in Q1 2025, this represents a clear Product Development path within the Ansoff Matrix framework.

Finance: finalize the Q2 2025 revenue projection model by next Tuesday.

Verb Technology Company, Inc. (VERB) - Ansoff Matrix: Diversification

You're looking at Verb Technology Company, Inc. (VERB) as it stands in late 2025, post-rebranding announcement, and considering aggressive expansion beyond its current social commerce and new crypto treasury focus. Diversification here means taking the core video and commerce technology and pushing it into entirely new markets. Honestly, the financial runway for this kind of exploration is now significantly bolstered by the recent capital raise, but the core business still needs to show consistent profitability to support it.

The company reported Q2 2025 revenue of $2.12 million for the three months ending June 30, 2025, a substantial jump from just $37,000 in the same period of 2024. Still, the income statement reflected a net loss of $2.46 million for that quarter. The recent strategic pivot, which saw the company announce plans to rebrand to TON Strategy Co., included pricing an upsized and oversubscribed private placement ("PIPE transaction") for expected gross proceeds of approximately $558 million in August 2025. This capital, intended primarily for a TON treasury strategy, provides a war chest that could fund these diversification efforts, though the primary stated use is crypto acquisition.

Here's a quick look at the financial snapshot as of Q2 2025:

Metric	Amount (USD)	Period/Date
Q2 2025 Revenue	$2.12 million	Three Months Ended June 30, 2025
Q1 2025 Revenue	$1.305 million	Three Months Ended March 31, 2025
Total Assets	$23.65 million	As of Q2 2025
Equity	$19.34 million	As of Q2 2025
Net Loss (Q2 2025)	$2.46 million	Three Months Ended June 30, 2025
Net Change in Cash (Q2 2025)	-$1.92 million	Q2 2025
Financing Cash Flow (Q2 2025)	$4.7 million	Q2 2025

The company already closed the $8.5 Million acquisition of AI Social Commerce Technology Platform Lyvecom in Q1 2025, showing an appetite for inorganic growth in its core area. Now, let's map out the potential new frontiers.

Acquire a complementary B2B SaaS company in the supply chain management space

This move would be a true diversification into B2B SaaS outside of direct-to-consumer commerce enablement. You'd be looking at integrating Verb Technology Company, Inc.'s video capabilities-perhaps for remote quality inspection or interactive training-into an existing supply chain platform. The financial context is that the company has zero debt, aside from a small unsecured SBA loan of $123 thousand (based on Q3 2024 data), and a strong cash position expected to fund operations into 2028 and beyond, which is a solid base for an acquisition, even if the primary capital is earmarked for the TON strategy.

Launch a new consumer-facing social commerce app utilizing the core video technology

This is less diversification and more product development, but if framed as a new consumer-facing app separate from MARKET.live, it fits. The current revenue drivers are MARKET.live and the Go Fund Yourself unit, which contributed $25,000 in Q3 2024. A new app would need to scale revenue much faster than the Q1 2025 revenue of $1.305 million to justify the investment, given the operating expenses that led to a trailing EPS of negative $10.32.

Develop a white-label version of the platform for telecommunications companies

Selling the platform as a white-label service to telecom providers would target a different buyer profile. The existing platform has proven its ability to generate revenue, with Q2 2025 revenue of $2.12 million. A white-label offering could potentially secure larger, recurring contracts, helping to stabilize the current negative Modified EBITDA trend, which was negative $6.222 million in 2025 estimates.

Consider the potential structure for this market entry:

• Target large carriers with over 100 million US subscribers.
• Price the white-label license at a minimum of $500,000 annually.
• Aim for two anchor telecom clients within 18 months.

Enter the digital health market with a HIPAA-compliant platform for virtual patient consultations

Entering digital health requires strict compliance, which is a major operational lift. The company's Q1 2025 results mentioned VANITYPrescribed and GoodGirlRx, suggesting some existing, albeit smaller, exposure to health-related services. A full HIPAA-compliant platform would need significant investment in security infrastructure, which could be funded by the $5 million cash added to the balance sheet in Q1 2025 via a non-dilutive deal, or the massive PIPE proceeds.

Invest in a new venture focused on augmented reality (AR) shopping experiences

This is a high-risk, high-reward play leveraging the existing social commerce expertise. The company's stock price surged by 9.64% post-Q1 2025 earnings announcement, showing investor optimism in its tech pivot. An AR venture would need to integrate with the newly acquired LyveCom technology, which focuses on omnichannel livestream shopping. The total assets stand at $23.65 million, so any AR investment would need to be carefully managed against the need to fund the core business and the new treasury strategy.

The path forward involves balancing the new crypto focus with these technology extensions:

• Fund R&D for AR integration from the $558 million PIPE proceeds.
• Ensure existing business units maintain Q2 2025 revenue levels of $2.12 million.
• Reduce the quarterly net loss from $2.46 million.

Finance: draft 13-week cash view by Friday.