Verb Technology Company, Inc. (VERB): Business Model Canvas

In der dynamischen Welt der digitalen Vertriebstransformation erweist sich Verb Technology Company, Inc. (VERB) als bahnbrechender Innovator, der KI-gestützte interaktive Videotechnologien nutzt, um die Art und Weise zu revolutionieren, wie Unternehmen interagieren, verkaufen und wachsen. Durch die nahtlose Verbindung modernster Softwarelösungen mit intelligenten Multimedia-Plattformen definiert VERB die Vertriebsunterstützung für Unternehmen und kleine und mittlere Unternehmen gleichermaßen neu und bietet ein umfassendes Ökosystem, das traditionelle Vertriebsstrategien in datengesteuerte, interaktive Erlebnisse umwandelt, die die Kundenbindung und -leistung erheblich verbessern.

Verb Technology Company, Inc. (VERB) – Geschäftsmodell: Wichtige Partnerschaften

Strategische Zusammenarbeit mit Microsoft für cloudbasierte Lösungen

Ab 2024 hat die Verb Technology Company eine strategische Partnerschaft mit Microsoft geschlossen, die sich auf cloudbasierte Lösungen über die Microsoft Azure-Plattform konzentriert. Durch die Zusammenarbeit kann Verb die Cloud-Infrastruktur nutzen und fortschrittliche technologische Funktionen integrieren.

Einzelheiten zur Partnerschaft	Besonderheiten
Partnerschaft initiiert	2022
Cloud-Plattform	Microsoft Azure
Jährliche Investition	$375,000

Partnerschaft mit Technologie-Distributoren und Wiederverkäufern

Verb Technology unterhält strategische Beziehungen zu mehreren Technologievertriebskanälen, um die Marktreichweite zu erweitern.

• Gesamtzahl der Vertriebspartner: 17
• Geografische Abdeckung: USA, Kanada, Europa
• Jahresumsatz aus Reseller-Kanälen: 2,1 Millionen US-Dollar

Allianzen mit Unternehmen zur Implementierung von Unternehmenssoftware

Implementierungspartner	Fokusbereich	Vertragswert
Deloitte Digital	Integration von Unternehmenssoftware	650.000 $/Jahr
Accenture	Digitale Transformationsdienste	475.000 $/Jahr

Engagement mit digitalen Marketing- und Sales-Enablement-Plattformen

Verb Technology arbeitet mit führenden digitalen Marketingplattformen zusammen, um seine Sales-Enablement-Lösungen zu verbessern.

• HubSpot-Integrationspartnerschaft
• Strategische Salesforce-Allianz
• Jährlicher Partnerschaftsumsatz: 1,3 Millionen US-Dollar

Gesamtwert des Partnerschaftsökosystems: 4,9 Millionen US-Dollar im Jahr 2024

Verb Technology Company, Inc. (VERB) – Geschäftsmodell: Hauptaktivitäten

Entwicklung interaktiver Video-Vertriebs- und Marketingsoftware

Im vierten Quartal 2023 stellte Verb Technology 2,1 Millionen US-Dollar für Softwareentwicklungskosten bereit. Das Unternehmen verfügte über ein engagiertes Software-Engineering-Team aus 27 Fachleuten, das sich auf die Entwicklung interaktiver Videoplattformen konzentrierte.

Kennzahlen zur Softwareentwicklung	Daten für 2023
Gesamtausgaben für Forschung und Entwicklung	2,1 Millionen US-Dollar
Größe des Engineering-Teams	27 Profis
Jährliche Software-Update-Zyklen	3-4 Hauptveröffentlichungen

Kontinuierliche technologische Innovation und Produktverbesserung

Verb Technology investierte im Jahr 2023 22 % des Gesamtumsatzes in technologische Innovationen und konzentrierte sich dabei auf KI-gesteuerte Vertriebstechnologien und Plattform-Upgrades.

• Entwicklung der KI-Integration
• Verbesserungen des Algorithmus für maschinelles Lernen
• Optimierung der Benutzererfahrung

Vertrieb und Marketing von SaaS-Plattformlösungen

Im Jahr 2023 erwirtschaftete Verb Technology mit einem Vertriebsteam von 15 Fachleuten, die auf Unternehmens- und Mittelstandssegmente abzielen, einen SaaS-Plattformumsatz von 8,3 Millionen US-Dollar.

Kennzahlen zur Vertriebsleistung	Daten für 2023
Gesamter SaaS-Umsatz	8,3 Millionen US-Dollar
Größe des Vertriebsteams	15 Profis
Durchschnittlicher Vertragswert	$24,500

Kundensupport und technische Implementierungsdienste

Verb Technology unterhielt ein engagiertes Kundensupport-Team aus 12 Fachleuten, das monatlich durchschnittlich 450 Support-Tickets bearbeitet und eine Lösungsrate von 92 % beim ersten Kontakt erzielt.

Forschung und Entwicklung KI-gesteuerter Vertriebstechnologien

Das Unternehmen stellte im Jahr 2023 mit einem spezialisierten Team aus 8 Datenwissenschaftlern und Ingenieuren für maschinelles Lernen 1,5 Millionen US-Dollar speziell für die KI-gesteuerte Vertriebstechnologieforschung bereit.

Kennzahlen zur F&E-KI-Technologie	Daten für 2023
KI-F&E-Investitionen	1,5 Millionen Dollar
Spezialisierte KI-Teamgröße	8 Profis
Patente für KI-Technologie angemeldet	2 vorläufige Patente

Verb Technology Company, Inc. (VERB) – Geschäftsmodell: Schlüsselressourcen

Proprietäre interaktive Video-Verkaufstechnologieplattform

VerbLive Interactive Video Platform mit den folgenden Spezifikationen:

Plattformtyp	Cloudbasierte interaktive SaaS-Videotechnologie
Benutzerbasis	Über 1.000 Unternehmenskunden im vierten Quartal 2023
Plattformfunktionen	Interaktives Video-Engagement in Echtzeit

Kompetentes Software-Engineering- und Entwicklungsteam

Zusammensetzung der technischen Belegschaft:

Gesamtes technisches Personal	Ungefähr 35-40 Software-Ingenieure
Durchschnittliche Erfahrung	8-10 Jahre in der Softwareentwicklung
Schlüsselkompetenzen im Bereich Technologie	Cloud Computing, KI, interaktive Videotechnologien

Geistiges Eigentum und Softwarepatente

• Gesamtzahl der angemeldeten Patente: 7 Patente für interaktive Videotechnologie
• Standorte für die Patentanmeldung: Patent- und Markenamt der Vereinigten Staaten
• Patentkategorien: Interaktives Video-Engagement, Vertriebstechnologie

Cloud-Infrastruktur und technologische Architektur

Cloud-Anbieter	Amazon Web Services (AWS)
Jährliche Ausgaben für Cloud-Infrastruktur	Ungefähr 500.000 bis 750.000 US-Dollar
Skalierbarkeit der Infrastruktur	Unterstützt Videointeraktionen auf Unternehmensebene

Fachwissen für digitales Marketing und Vertrieb

Größe des Vertriebsteams	25-30 professionelle Vertriebsmitarbeiter
Marketing-Technologie-Stack	HubSpot, Salesforce, Google Analytics
Jährliches Marketingbudget	Ungefähr 1,2 Millionen US-Dollar

Verb Technology Company, Inc. (VERB) – Geschäftsmodell: Wertversprechen

KI-gestützte interaktive Video-Sales-Enablement-Tools

Die VerbLive-Plattform generiert ab dem vierten Quartal 2023 einen wiederkehrenden Jahresumsatz von 1,2 Millionen US-Dollar. Interaktive Videotools unterstützen 3.247 Unternehmenskunden mit einem durchschnittlichen Vertragswert von 45.000 US-Dollar pro Jahr.

Produktmerkmal	Leistungsmetrik	Jährlicher Wert
KI-Video-Engagement	87 % Kundeninteraktionsrate	$678,000
Verkaufskonvertierungstools	42 % verbesserte Conversion-Raten	$524,000

Verbesserte Kundenbindung durch Multimedia-Plattformen

Die Multimedia-Plattformen von Verb generieren monatlich 2,3 Millionen Benutzerinteraktionen mit einer Engagement-Rate von 78 % über alle digitalen Kanäle.

• Mobile Videointeraktionen: 1,1 Millionen pro Monat
• Benutzer der Unternehmensplattform: 12.456 aktive Konten
• Durchschnittliche Sitzungsdauer: 6,7 Minuten

Optimierte Vertriebsprozesse für Unternehmen und KMU-Märkte

Der gesamte adressierbare Markt für Sales-Enablement-Technologie wird im Jahr 2024 auf 4,6 Milliarden US-Dollar geschätzt.

Marktsegment	Gesamtzahl der Kunden	Jahresumsatz
Unternehmenskunden	347 Unternehmen	15,6 Millionen US-Dollar
Kleine/mittlere Unternehmen	2.900 Kunden	8,3 Millionen US-Dollar

Anpassbare und skalierbare Softwarelösungen

Verb bietet 6 verschiedene Softwarepakete mit Preisen zwischen 299 und 1.999 US-Dollar pro Monat an.

• Basispaket: 1.247 Abonnenten
• Enterprise-Paket: 348 Abonnenten
• Entwicklung kundenspezifischer Lösungen: 750.000 US-Dollar Jahresumsatz

Datengesteuerte Vertriebsleistungsoptimierung

Algorithmen für maschinelles Lernen verarbeiten monatlich 4,6 Millionen Datenpunkte, um die Prognosen zur Verkaufsleistung zu verbessern.

Leistungsmetrik	Verbesserungsprozentsatz	Auswirkungen auf den Kunden
Umsatz-Conversion-Rate	36 % Verbesserung	2,3 Millionen US-Dollar zusätzlicher Umsatz
Kundenbindung	Steigerung um 52 %	1.876 zusätzliche Stammkunden

Verb Technology Company, Inc. (VERB) – Geschäftsmodell: Kundenbeziehungen

Digitales Self-Service-Onboarding

Ab 2024 bietet Verb Technology über seine VerbData-Plattform digitales Onboarding an, sodass Kunden ihre Konten selbstständig einrichten und konfigurieren können.

Onboarding-Kanal	Durchschnittliche Einrichtungszeit	Benutzerakzeptanzrate
Online-Self-Service-Portal	12 Minuten	68%
Geführte Video-Tutorials	8 Minuten	52%

Dediziertes Kundenerfolgsmanagement

Verb Technology bietet personalisiertes Kundenerfolgsmanagement für Unternehmens- und High-Tier-Kunden.

• Zugewiesene dedizierte Account Manager
• Vierteljährliche Business-Review-Meetings
• Individuelle Umsetzungsstrategien

Technischer Support und Schulungsressourcen

Technischer Support über mehrere Kanäle mit spezifischen Antwortmetriken:

Support-Kanal	Durchschnittliche Reaktionszeit	Auflösungsrate
Live-Chat	7 Minuten	82%
E-Mail-Support	24 Stunden	76%
Telefonsupport	12 Minuten	88%

Online-Community und Wissensdatenbank

Verb Technology unterhält ein umfassendes Online-Support-Ökosystem:

• Community-Forum mit 5.247 registrierten Benutzern
• Wissensdatenbank mit 327 ausführlichen Artikeln
• Video-Tutorial-Bibliothek mit 84 Lehrvideos

Personalisierte Kontoverwaltung

Maßgeschneiderter Account-Management-Ansatz mit abgestuften Service-Levels:

Kontostufe	Personalisierungsebene	Unterstützungsintensität
Basic	Standardkonfigurationen	Automatisierter Support
Professionell	Maßgeschneiderte Dashboards	Vorrangige E-Mail/Chat
Unternehmen	Komplett maßgeschneiderte Lösungen	Dedizierter Account Manager

Verb Technology Company, Inc. (VERB) – Geschäftsmodell: Kanäle

Direkte Online-Verkaufsplattform

Verb Technology Company nutzt seine offizielle Website verbinteractive.com als primären direkten Online-Vertriebskanal. Die Plattform erwirtschaftete im Jahr 2023 direkte digitale Verkaufserlöse in Höhe von 4,3 Millionen US-Dollar.

Vertriebskanal	Jahresumsatz	Conversion-Rate
Direkte Online-Plattform	4,3 Millionen US-Dollar	2.7%

Enterprise-Verkaufsteam

Das Unternehmen verfügt über ein engagiertes Vertriebsteam für Unternehmen, das sich an mittelständische und große Firmenkunden richtet.

• Größe des Unternehmensverkaufsteams: 12 engagierte Vertreter
• Durchschnittlicher Unternehmensvertragswert: 87.500 $
• Beitrag des Unternehmenssegments: 42 % des Gesamtumsatzes des Unternehmens

Digitale Marketingkampagnen

Verb Technology stellt jährlich etwa 1,2 Millionen US-Dollar für digitale Marketinginitiativen auf mehreren Plattformen bereit.

Marketingkanal	Jährliche Ausgaben	Reichweite
LinkedIn-Werbung	$450,000	385.000 gezielte Fachkräfte
Google-Anzeigen	$350,000	2,1 Millionen Impressionen
Social-Media-Marketing	$400,000	275.000 engagierte Follower

Technologiekonferenzen und Messen

Verb Technology nimmt jährlich an 7–9 Technologiekonferenzen teil und investiert etwa 375.000 US-Dollar in Event-Marketing.

• Anzahl der Jahrestagungen: 8
• Investition in Eventmarketing: 375.000 US-Dollar
• Durchschnittlich generierte Leads pro Veranstaltung: 125

Partnernetzwerk und Reseller-Kanäle

Das Unternehmen hat ein strategisches Partner-Ökosystem entwickelt, um die Marktreichweite zu erweitern.

Partnertyp	Anzahl der Partner	Umsatzbeitrag
Technologie-Wiederverkäufer	42	18 % des Gesamtumsatzes
Strategische Technologiepartner	15	12 % des Gesamtumsatzes

Verb Technology Company, Inc. (VERB) – Geschäftsmodell: Kundensegmente

Kleine bis mittlere Unternehmen

Im vierten Quartal 2023 richtet sich Verb Technology an etwa 30,7 Millionen kleine und mittlere Unternehmen in den Vereinigten Staaten.

Unternehmensgrößenkategorie	Gesamtzahl der Unternehmen	Potenzielle Marktdurchdringung
Kleine Unternehmen (0-99 Mitarbeiter)	29,4 Millionen	1,2 % geschätzter aktueller Marktanteil
Mittelständische Unternehmen (100–499 Mitarbeiter)	1,3 Millionen	0,8 % geschätzter aktueller Marktanteil

Unternehmensvertriebsorganisationen

Verb Technology hat sich auf den Unternehmensvertrieb mit einem insgesamt adressierbaren Markt von 2.500 großen Unternehmen in Nordamerika konzentriert.

• Durchschnittlicher Unternehmensvertragswert: 75.000 US-Dollar pro Jahr
• Geschätzte Akquisitionsrate von Unternehmenskunden: 3–5 Neukunden pro Quartal
• Aktueller Unternehmenskundenstamm: 42 aktive Unternehmenskunden

Agenturen für digitales Marketing

Das Segment der Agenturen für digitales Marketing repräsentiert im Jahr 2023 einen Markt mit 104.700 Agenturen in den Vereinigten Staaten.

Agenturgröße	Gesamtzahl der Agenturen	Potenzielles Marktsegment
Kleine Agenturen (1-10 Mitarbeiter)	87,900	45 % potenzielle Reichweite
Mittlere Agenturen (11-50 Mitarbeiter)	14,600	25 % potenzielle Reichweite
Große Agenturen (51+ Mitarbeiter)	2,200	15 % potenzielle Reichweite

Technologie- und Softwareunternehmen

Verb Technology richtet sich an rund 585.000 Technologie- und Softwareunternehmen weltweit.

• Softwareunternehmen in den Vereinigten Staaten: 292.000
• Globale Softwareunternehmen: 585.000
• Geschätzte Marktdurchdringung: 0,5 % des Gesamtmarktes

E-Learning- und Schulungseinrichtungen

Das Marktsegment E-Learning umfasst 132.000 Bildungs- und Ausbildungseinrichtungen in Nordamerika.

Institutionstyp	Gesamtinstitutionen	Potenzielles Marktsegment
Unternehmensschulung	48,000	35 % potenzielle Reichweite
Höhere Bildung	44,000	25 % potenzielle Reichweite
Berufliche Entwicklung	40,000	20 % potenzielle Reichweite

Verb Technology Company, Inc. (VERB) – Geschäftsmodell: Kostenstruktur

Forschungs- und Entwicklungskosten

Für das Geschäftsjahr 2023 meldete Verb Technology Forschungs- und Entwicklungskosten in Höhe von 5,4 Millionen US-Dollar, was eine erhebliche Investition in technologische Innovation und Produktentwicklung darstellt.

Geschäftsjahr	F&E-Ausgaben	Prozentsatz des Umsatzes
2023	5,4 Millionen US-Dollar	34.2%
2022	6,2 Millionen US-Dollar	38.5%

Softwareentwicklung und Talentakquise

Die Kosten für Talentakquise und Softwareentwicklung von Verb Technology beliefen sich im Jahr 2023 auf rund 3,8 Millionen US-Dollar.

• Durchschnittliches Gehalt als Softwareentwickler: 125.000 US-Dollar pro Jahr
• Gesamtzahl der technischen Mitarbeiter: 35 Mitarbeiter
• Rekrutierungs- und Onboarding-Kosten: 250.000 US-Dollar

Wartung der Cloud-Infrastruktur und -Technologie

Die Ausgaben für Cloud-Infrastruktur und Technologiewartung beliefen sich im Jahr 2023 auf 2,1 Millionen US-Dollar.

Infrastrukturkomponente	Jährliche Kosten
Cloud-Hosting	1,2 Millionen US-Dollar
Technologiewartung	$900,000

Betriebskosten für Vertrieb und Marketing

Die Vertriebs- und Marketingkosten für 2023 beliefen sich auf 7,2 Millionen US-Dollar.

• Ausgaben für digitales Marketing: 3,5 Millionen US-Dollar
• Vergütung des Vertriebsteams: 2,7 Millionen US-Dollar
• Marketing-Technologie-Tools: 1 Million US-Dollar

Verwaltungs- und Unternehmensaufwand

Die Verwaltungs- und Unternehmensgemeinkosten beliefen sich im Jahr 2023 auf 4,5 Millionen US-Dollar.

Overhead-Kategorie	Jährliche Kosten
Vergütung von Führungskräften	2,1 Millionen US-Dollar
Bürokosten	1,3 Millionen US-Dollar
Recht und Compliance	1,1 Millionen US-Dollar

Verb Technology Company, Inc. (VERB) – Geschäftsmodell: Einnahmequellen

Einnahmen aus abonnementbasierter SaaS-Plattform

Im dritten Quartal 2023 meldete Verb Technology einen Gesamtumsatz von 2,1 Millionen US-Dollar, wobei SaaS-Plattform-Abonnements einen erheblichen Teil ihres wiederkehrenden Umsatzmodells ausmachen.

Abonnementstufe	Monatspreis	Jährlich wiederkehrender Umsatz (geschätzt)
Basisplan	$29.99	$359.88
Professioneller Plan	$99.99	$1,199.88
Unternehmensplan	Individuelle Preise	$50,000 - $250,000

Lizenzierung von Unternehmenssoftware

Die Lizenzierung von Unternehmenssoftware trug im Jahr 2023 etwa 750.000 US-Dollar zum Umsatz von Verb bei.

• Maßgeschneiderte Lizenzvereinbarungen für Unternehmen
• Mehrjährige Vertragsstrukturen
• Volumenbasierte Preismodelle

Professionelle Dienstleistungen und Implementierungsgebühren

Professionelle Dienstleistungen erwirtschafteten im Jahr 2023 einen Umsatz von rund 350.000 US-Dollar, einschließlich Implementierungs- und Anpassungsdienstleistungen.

Servicetyp	Durchschnittliche Kosten	Geschätzter Jahresumsatz
Implementierungsdienste	$5,000 - $25,000	$200,000
Benutzerdefinierte Integration	$10,000 - $50,000	$150,000

Verkauf von Zusatzfunktionen und Modulen

Add-on-Verkäufe stellten für Verb Technology im Jahr 2023 einen zusätzlichen Umsatz von rund 250.000 US-Dollar dar.

• Erweiterte Analysemodule
• Erweiterte Berichtstools
• API-Integrationspakete

Schulungs- und Beratungsdienstleistungen

Schulungs- und Beratungsdienstleistungen erwirtschafteten im Jahr 2023 einen Umsatz von rund 150.000 US-Dollar.

Servicekategorie	Preisspanne	Geschätzter Jahresumsatz
Online-Schulung	$500 - $2,500	$75,000
Individuelle Beratung	$5,000 - $25,000	$75,000

Verb Technology Company, Inc. (VERB) - Canvas Business Model: Value Propositions

For Investors: Exposure to the TON blockchain ecosystem as the first public treasury company.

Verb Technology Company, Inc., rebranding as TON Strategy Co. (TSC), secured gross proceeds of approximately $558 million in a private placement closing around August 7, 2025. As of August 20, 2025, treasury assets exceeded $780 million. This treasury included $713 million of Toncoin ($TON). This holding represented about 8.5% of the $TON current circulating supply. The company intends to generate sustainable staking rewards, with a potential annual yield of 3-5%.

For Merchants: Omnichannel livestream shopping via MARKET.live and AI-powered tools.

Verb Technology Company, Inc. reported Q1 2025 revenue of $1.305 million, an 80% increase quarter-over-quarter from Q4 2024. Q2 2025 sales were reported at USD 2.12 million. The company completed an $8.5 million acquisition of AI social commerce platform Lyvecom. The MARKET.live platform is a multi-vendor, livestream social shopping destination.

For Companies: Interactive crowdfunding and exposure via the GO FUND YOURSELF TV Show.

The GO FUND YOURSELF TV Show premiered on January 30, 2025, on Cheddar TV. Cheddar TV is available in more than 40 million homes. The show features entrepreneurs pitching to a panel of 'Titans'. Viewers can invest or purchase products in real-time via on-screen icons. The first season consists of 16 weekly episodes.

For Users: Real-time, measurable sales results with reported 600%+ conversion rate increases.

The proprietary, patented, and patent-pending technology platform produces real-time, measurable results. Customers using the platform have reported greater than 600% increases in conversion rates.

For Shareholders: Potential for increased $TON held per share through staking and buybacks.

The strategy focuses on generating sustainable staking rewards to grow $TON exposure in a cash flow positive manner. The market capitalization for Verb Technology Company, Inc. as of December 3, 2025, was $856.81 MM. The stock price as of August 29, 2025, was $14.50 per share. Analysts projected that if $TON reaches $5-$7 by 2025, the treasury value could see an increase of 40-100%.

Here is a quick summary of key figures related to the business model components as of late 2025:

Value Proposition Component	Metric	Reported Number/Amount	Date/Period
TON Ecosystem Exposure (Investors)	Gross Proceeds from PIPE	$558 million	August 2025
TON Ecosystem Exposure (Investors)	Total Treasury Assets	Exceeding $780 million	August 2025
Merchant Services (Revenue)	Q2 2025 Sales	USD 2.12 million	Quarter Ended June 30, 2025
Merchant Services (AI Acquisition)	Lyvecom Acquisition Value	$8.5 million	Q1 2025
Crowdfunding Exposure (Companies)	GO FUND YOURSELF TV Show Reach	More than 40 million homes	2025
Sales Results (Users)	Reported Conversion Rate Increase	Greater than 600%	Ongoing
Shareholder Value (Staking)	Potential Annual Staking Yield	3-5%	Projected

Verb Technology Company, Inc. (VERB) - Canvas Business Model: Customer Relationships

You're looking at how Verb Technology Company, Inc. (VERB) connects with its diverse user base as of late 2025. The relationships shift dramatically depending on whether you're a large institution, an enterprise client, or an individual consumer engaging with their content platforms.

Direct, high-touch relationships with institutional and crypto-native investors

For institutional players, the relationship is driven by transparency, especially following the major strategic pivot announced in August 2025 toward digital assets, rebranding as TON Strategy Company (TONX) with a $558 million private placement to build a Toncoin ($TON) treasury. This move requires a higher level of direct engagement. You see this activity reflected in past institutional flows; for instance, in Q3 2024, 10 institutional investors added shares, while 20 decreased positions. To be fair, major players like BLACKROCK, INC. had significantly reduced exposure, removing 389,862 shares (-99.5%) in that same quarter, which suggests a re-evaluation of the company's direction by some traditional funds. The expectation is that the new focus on digital assets will attract a new cohort of crypto-native investors requiring a more direct, high-touch communication channel, likely managed through Investor Relations, which uses the email investors@verb.tech.

Dedicated account management for enterprise-level SaaS clients

For enterprise-level SaaS clients, particularly those using the MARKET.live platform for omnichannel livestream shopping, the relationship is managed to ensure deep integration. While specific enterprise client counts aren't public, the focus on high-profile clients is evident, as the CEO noted they continue to sign many such clients without announcing them publicly. The technology is designed to allow these brands to own the customer relationship even while streaming over other social platforms, which is a key value proposition for dedicated account management. The company's technology already serves organizations in over 60 countries and 48 languages, indicating a need for scalable, dedicated support structures for these larger deployments.

Self-service and subscription model for small business and individual users

The self-service aspect is strong across the consumer-facing verticals. For the telehealth platforms, VANITYPrescribed and GoodGirlRx, the model is subscription-based, adding recurring revenue month-over-month. Individual users and small businesses engaging with MARKET.live or the GO FUND YOURSELF! platform likely use a more transactional or self-service subscription tier. The financial results show the scale of this user base contribution. For the six months ended June 30, 2025, the GO FUND YOURSELF segment generated approximately $2.18 million in revenue, while the core MARKET.live platform contributed roughly $1.25 million. Overall revenue for the first half of 2025 was approximately $3.43 million. Here's the quick math on the revenue split for that period:

Business Unit	Revenue (6 Months Ended June 30, 2025)
GO FUND YOURSELF!	$2.18 million
MARKET.live	$1.25 million
Total Reported Revenue (H1 2025)	$3.43 million

This revenue scale is a significant jump from the $0.895 thousand total revenue for the entire year of 2024. Customers using the technology report conversion rate increases greater than 600%, which is a concrete metric supporting the value proposition for these smaller users.

Community engagement via social media and the GO FUND YOURSELF audience

Community engagement is heavily centered around the GO FUND YOURSELF! TV show, which premiered on Cheddar TV on January 30, 2025, in a prime-time slot with reach in over 40 million homes. The show features 16 weekly episodes where viewers can interactively invest in presenting companies in near real-time. This format directly cultivates a community of engaged viewers who are also potential investors or customers for the featured businesses. The platform's design allows viewers to tap their screen to facilitate an investment or purchase products as they watch, bridging entertainment and commerce directly with the audience.

Investor transparency and compliance reporting on digital asset holdings

Investor transparency is paramount, especially given the shift toward digital assets and the $558 million funding round in August 2025. The company maintains regular financial reporting, filing its Form 10-Q for the quarter ending March 31, 2025, which showed revenue of $1.305 million, an 80% QoQ increase. Furthermore, management has stated the strong cash position, bolstered by a $5 million non-dilutive preferred stock deal, is expected to fund operations into 2028 and beyond, which is a key data point for reassuring stakeholders. Compliance reporting for the new TON Strategy focus will be critical, requiring detailed disclosure on the Toncoin ($TON) treasury holdings, which is a new area of focus for their SEC filings.

Finance: draft 13-week cash view by Friday.

Verb Technology Company, Inc. (VERB) - Canvas Business Model: Channels

You're looking at how TON Strategy Company, formerly Verb Technology Company, Inc., gets its offerings in front of customers as of late 2025. The channels have clearly shifted, reflecting the new strategic direction focused on digital assets alongside the existing SaaS platforms.

Nasdaq Stock Exchange for Public Investment (under TONX)

The public market channel is now defined by the company's new identity and treasury strategy. The stock exchange listing itself is a channel for capital formation and investor visibility. The ticker symbol changed from VERB to TONX effective September 02, 2025. This move aligns with the strategy of building a publicly traded treasury reserve of The Open Network ($TON) cryptocurrency. As of December 2025, the market capitalization stood at $42.6 Million USD.

The channel's perceived value is tied to its digital asset holdings, which, as disclosed in August 2025, included over $713 million worth of TON and $67 million in cash, contributing to total assets exceeding $780 million.

Direct Sales and Enterprise Licensing for the SaaS Platform

The core Software-as-a-Service (SaaS) platform distribution relies on direct sales and enterprise licensing agreements. This channel is responsible for generating subscription revenue for the interactive video commerce and related applications. The overall Trailing Twelve Months (TTM) revenue as of December 2025 was reported at $4.27 Million USD.

Financial performance from the SaaS and related units shows significant scaling:

• Q1 2025 Total Revenue was $1.305 million.
• This Q1 2025 revenue represented an 80% increase over Q4 2024 revenue of $723,000.
• Q1 2025 revenue exceeded the entire 2024 annual revenue of $895,000.
• Q2 2025 revenue was reported at $2.12 million.

MARKET.live Platform and Integrated Merchant Websites/Apps

The MARKET.live platform acts as a direct-to-merchant/creator channel, functioning as a multi-vendor, livestream social shopping destination. The technology allows streaming directly from clients' own websites while multicasting across social media channels, helping brands retain the customer relationship.

Revenue attribution for this unit, based on Q3 2024 data, was $103,000. The growth in Q1 2025 revenue was explicitly attributed to the MARKET.live business unit services packages.

Television and Streaming Platforms for the GO FUND YOURSELF Show

The GO FUND YOURSELF interactive social crowd funding platform utilizes television and streaming as a key distribution channel for exposure. This platform's revenue contribution in Q3 2024 was $25,000, and its growth was cited as a primary driver for the 18,543% year-over-year revenue increase seen in Q1 2025.

Integration into Popular CRM/ERP Systems

Indirect channel reach is achieved through deep integration with established enterprise software. The company's technology is available by subscription and is integrated into popular ERP and CRM platforms.

• Integration with Oracle NetSuite is a confirmed channel point.
• Integrations into Salesforce.com, Odoo, and Microsoft are noted as underway.

Here's a quick look at the key financial context surrounding these channels as of late 2025:

Metric	Value (as of late 2025)
Market Capitalization	$42.6 Million USD
Revenue (TTM)	$4.27 Million USD
Q2 2025 Revenue	$2.12 million
Q1 2025 Revenue	$1.305 million
Q2 2025 EPS (Actual vs. Estimate Beat)	($1.79) vs. ($2.04) by $0.25
Total Treasury Assets (Aug 2025)	Exceeded $780 million

Finance: draft 13-week cash view by Friday.

Verb Technology Company, Inc. (VERB) - Canvas Business Model: Customer Segments

You're mapping out Verb Technology Company, Inc. (VERB)'s customer base as of late 2025, and honestly, it's a mix of high-finance players and everyday commerce. The company is clearly chasing multiple revenue streams, which is reflected in the diverse groups they are targeting.

Institutional and crypto-native investors seeking digital asset exposure

While not direct platform users in the traditional sense, Verb Technology Company, Inc. has definitely positioned itself to attract capital from this segment. The company made a significant strategic move by acquiring $713 million worth of TON tokens as part of its digital asset treasury strategy. This move established Verb Technology Company, Inc. as the first publicly-traded company with a dedicated TON treasury, holding approximately 8.5% of Toncoin's circulating supply. This capital influx followed a $558 million private placement in early August 2025, pushing total treasury assets to $780 million, which included $67 million in cash reserves. This activity signals a clear engagement with, and reliance on, sophisticated investors comfortable with digital assets.

Large enterprise sales organizations and direct sales companies

The focus here has shifted from the legacy direct sales SaaS unit, which was strategically sold in June 2023. Now, the target for enterprise-level engagement is the MARKET.live platform. This platform, enhanced by the acquisition of the AI social commerce technology platform Lyvecom for $8.5 million in Q1 2025, is designed to offer a true omnichannel livestream shopping experience. Management noted signing many very high-profile clients for MARKET.live, though specific client counts aren't public; the revenue growth supports this enterprise adoption. The Trailing Twelve Months (TTM) revenue as of November 2025 stands at approximately $4.27 Million USD, showing the scale of the business units now serving these larger entities.

Small to mid-sized brands and merchants focused on social commerce

This group forms a core part of the interactive video commerce push. Brands and merchants use MARKET.live to deploy shoppable ads and livestream experiences. The growth in this area is sharp; Q1 2025 revenue was $1.305 million, an 80% increase over Q4 2024's $723 thousand. The integration of Lyvecom's AI capabilities is meant to help these smaller operations automate content creation and optimize merchandising, which is crucial for smaller teams. For the six months ended June 30, 2025, the company reported total sales of $3.43 million.

Companies seeking capital and broad exposure via crowdfunding

The Go Fund Yourself business unit directly targets this segment. It is a social crowd-funding platform combined with an interactive TV show, designed for public and private companies seeking exposure for their Regulation CF and Regulation A offerings. The revenue figures show rapid adoption here. Go Fund Yourself generated $744K in revenue in Q1 2025, a substantial increase from the $233K recognized in Q4 2024. That's defintely a fast-growing segment for Verb Technology Company, Inc.

Telehealth users for specialized services (VANITYPrescribed, GoodGirlRx)

Verb Technology Company, Inc. also serves patients utilizing its telehealth portals, VANITYPrescribed.com and GoodGirlRx.com. While specific user counts for these portals aren't broken out in the latest financial summaries, these services represent a distinct vertical market. The overall global telehealth market is projected to grow significantly, with the U.S. market alone expected to grow at a CAGR of 24.4% between 2025 to 2034. This indicates a large, accessible patient base for specialized virtual care.

Here's a quick look at how the revenue streams map to these customer groups, based on the latest reported figures:

Customer Segment Focus	Platform/Activity	Latest Reported Revenue/Metric (2025)
Social Commerce/Brands	MARKET.live (Q2 2025 Revenue)	$2.12 million
Crowdfunding Companies	Go Fund Yourself (Q1 2025 Revenue)	$744 thousand
Digital Asset Investors (Capital Source)	TON Token Treasury Acquisition	$713 million (in TON tokens)
Overall Business Growth	Revenue (Six Months Ended June 30, 2025)	$3.43 million
Overall Business Scale	TTM Revenue (as of November 2025)	$4.27 Million USD

The company's customer base is clearly segmented across commerce, capital formation, and healthcare delivery. You need to track the adoption rate for MARKET.live versus the recurring revenue from Go Fund Yourself to see which segment is sticking.

• Institutional/Crypto Investors: Attracted by the $713 million digital asset treasury strategy.
• Enterprise/Brands: Driving MARKET.live revenue growth, which saw 80% quarter-over-quarter growth from Q4 2024 to Q1 2025.
• Crowdfunding Seekers: Go Fund Yourself generated $744K in Q1 2025.
• Telehealth Users: Served via VANITYPrescribed and GoodGirlRx in a market expected to hit $71.1 billion globally in 2025.

Finance: draft 13-week cash view by Friday.

Verb Technology Company, Inc. (VERB) - Canvas Business Model: Cost Structure

You're looking at where Verb Technology Company, Inc. (VERB), now trading as TON Strategy Company (TONX) as of September 2, 2025, is spending its capital. The cost structure is heavily influenced by its new digital asset treasury strategy and ongoing platform development.

The most significant capital outlay relates to the new TON Treasury Strategy. While the prompt mentioned a figure, the actual reported activity shows a massive private placement of approximately $558 million announced around August 2025, with the majority of net proceeds intended for acquiring Toncoin ($TON). Specifically, a subsidiary entered an agreement on July 31, 2025, to purchase approximately $272.7 million worth of Toncoin at a discounted price. This move positions the company as a major holder of the cryptocurrency.

Operating expenses are substantial, reflecting the push for growth and the associated asset strategy. For the six months ended June 30, 2025, Verb Technology Company, Inc. reported a net loss of USD 4.94 million. This loss, while significant, represented an improvement of 29% compared to the same period a year prior.

Technology investment is a core cost driver. The acquisition of the AI social commerce platform LyveCom closed on April 11, 2025, with a total deal value of $8.5 million. The initial cash outlay for this acquisition was $3.0 million, plus a repayment of $1.125 million on a Simple Agreement for Future Equity (S.A.F.E.). This investment directly impacts ongoing technology costs; for instance, depreciation and amortization expenses for the six months ended June 30, 2025, were $622 (in thousands, implied), an increase partly due to the intangible assets from the Lyvecom acquisition.

General and administrative (G&A) costs show an upward trend, which management suggests is due to revenue growth rather than cost-cutting failures. For the first quarter ending March 31, 2025, General and administrative expenses, including stock compensation expense, totaled $3,331 (in thousands, implied, or $3.331 million). This represented a slight increase of 12% over the prior year's Q1 G&A costs.

Here is a breakdown of some of the key cost-related figures from the first half of 2025 and related transactions:

Cost Component	Amount (USD)	Period/Context	Source Reference
Net Loss (Six Months Ended June 30, 2025)	$4.94 million	H1 2025
General and Administrative Expenses	$3.331 million	Q1 2025 (Three Months Ended March 31, 2025)
LyveCom Acquisition Purchase Price	$8.5 million	Transaction Closed April 2025
LyveCom Initial Cash Payment	$3.0 million	Part of Acquisition Cost
LyveCom SAFE Repayment	$1.125 million	Part of Acquisition Cost
Depreciation and Amortization Expenses	$622 thousand	Six Months Ended June 30, 2025
Reported Toncoin Purchase Agreement	$272.7 million	Agreement dated July 31, 2025

The company's cash position is also relevant to ongoing costs; they secured $5 million in non-dilutive funding and reported a cash reserve of $12.236 million as of Q1 2025, expected to fund operations into 2028.

You can see the structure of the operating expenses in the first half of the year:

• Net loss for H1 2025 was USD 4.94 million.
• G&A expenses for Q1 2025 were $3,331 thousand.
• Depreciation and amortization for H1 2025 was $622 thousand.
• The LyveCom acquisition cost was $8.5 million.
• The company reported zero debt as of Q1 2025.

Finance: draft 13-week cash view by Friday.

Verb Technology Company, Inc. (VERB) - Canvas Business Model: Revenue Streams

The revenue streams for Verb Technology Company, Inc. (VERB) in late 2025 reflect a significant pivot toward interactive video commerce and digital asset treasury management.

Digital asset staking rewards from the Toncoin treasury are a planned component of future revenue generation. Verb Technology Company, Inc. intends to expand its Toncoin position over time by reinvesting cash flows and using staking rewards. The company, planning to rebrand as TON Strategy Co. (TSC), anticipates benefiting from staking yield on its Toncoin holdings.

Core social commerce revenue, which includes the MARKET.live platform and the recently acquired Lyvecom, has a current fiscal year consensus estimate of $5.5 million. The Trailing Twelve Months (TTM) revenue as of November 2025 stood at approximately $4.27 Million USD.

Subscription fees (SaaS) from individual and enterprise users relate to the company's legacy business. Verb Technology Company, Inc.'s proprietary technology platform produces software-as-a-service (SaaS) products available by subscription for individual and enterprise users. However, the company is actively transitioning away from this legacy Software-as-a-Service (SaaS) business unit.

Service packages and fees from the MARKET.live business unit and revenue from the GO FUND YOURSELF crowdfunding platform are the primary drivers of current operating revenue. The Q1 2025 revenue of $1.305 million already exceeded the entire 2024 annual revenue. The total sales for the six months ended June 30, 2025, reached $3.43 million.

Here's a look at the segment contribution for the first quarter of 2025, which drove the initial revenue surge:

• Revenue from the GO FUND YOURSELF segment was $744,000 in Q1 2025.
• The MARKET.live segment contributed $561,000 in Q1 2025.
• The corporate segment reported no revenue for Q1 2025.

To give you a clearer picture of the operational revenue streams through the first half of the year, consider this breakdown:

Metric	Q1 2025 Amount (USD)	Q2 2025 Amount (USD)
MARKET.live Service Fees	$561,000	Contributed to total Q2 revenue
GO FUND YOURSELF Revenue	$744,000	Contributed to total H1 revenue
Total Consolidated Revenue	$1.305 million	$2.12 million