Verb Technology Company, Inc. (VERB): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

En el mundo dinámico de la transformación de ventas digitales, Verb Technology Company, Inc. (verbo) surge como un innovador innovador, aprovechando las tecnologías de video interactivas con IA para revolucionar cómo las empresas se involucran, venden y crecen. Al combinar a la perfección las soluciones de software de vanguardia con plataformas multimedia inteligentes, el verbo redefine la habilitación de ventas para empresas y pequeñas empresas por igual, ofreciendo un ecosistema integral que convierte las estrategias de ventas tradicionales en experiencias interactivas e interactivas que mejoran drásticamente y rendimiento.

Verb Technology Company, Inc. (verbo) - Modelo de negocio: asociaciones clave

Colaboración estratégica con Microsoft para soluciones basadas en la nube

A partir de 2024, Verb Technology Company ha establecido una asociación estratégica con Microsoft, centrándose en soluciones basadas en la nube a través de la plataforma Microsoft Azure. La colaboración permite al verbo aprovechar la infraestructura de la nube e integrar capacidades tecnológicas avanzadas.

Detalles de la asociación	Detalles específicos
Asociación iniciada	2022
Plataforma en la nube	Microsoft Azure
Inversión anual	$375,000

Asociación con distribuidores y revendedores de tecnología

La tecnología verbal mantiene relaciones estratégicas con múltiples canales de distribución de tecnología para expandir el alcance del mercado.

• Número total de socios de distribución: 17
• Cobertura geográfica: Estados Unidos, Canadá, Europa
• Ingresos anuales de los canales de revendedor: $ 2.1 millones

Alianzas con empresas de implementación de software empresarial

Socio de implementación	Área de enfoque	Valor de contrato
Deloitte digital	Integración de software empresarial	$ 650,000/año
Acentuar	Servicios de transformación digital	$ 475,000/año

Compromiso con las plataformas de habilitación de marketing digital y ventas

La tecnología verbal colabora con las principales plataformas de marketing digital para mejorar sus soluciones de habilitación de ventas.

• Asociación de integración de Hubspot
• Alianza estratégica de Salesforce
• Ingresos anuales de asociación: $ 1.3 millones

Valor del ecosistema de asociación total: $ 4.9 millones en 2024

Verb Technology Company, Inc. (verbo) - Modelo de negocio: actividades clave

Desarrollo de software de ventas y marketing de videos interactivos

A partir del cuarto trimestre de 2023, la tecnología verbal asignó $ 2.1 millones para gastos de desarrollo de software. La compañía mantuvo un equipo dedicado de ingeniería de software de 27 profesionales centrado en el desarrollo interactivo de la plataforma de video.

Métricas de desarrollo de software	2023 datos
Gastos totales de I + D	$ 2.1 millones
Tamaño del equipo de ingeniería	27 profesionales
Ciclos de actualización de software anual	3-4 lanzamientos principales

Innovación tecnológica continua y mejora del producto

Verb Technology invirtió el 22% de los ingresos totales en la innovación tecnológica durante 2023, centrándose en tecnologías de ventas y actualizaciones de plataformas basadas en IA.

• Desarrollo de integración de IA
• Mejoras del algoritmo de aprendizaje automático
• Optimización de la experiencia del usuario

Ventas y marketing de soluciones de plataforma SaaS

En 2023, la tecnología verbal generó $ 8.3 millones en ingresos de la plataforma SaaS, con un equipo de ventas de 15 profesionales dirigidos a segmentos empresariales y de mercado medio.

Métricas de rendimiento de ventas	2023 datos
Ingresos totales de SaaS	$ 8.3 millones
Tamaño del equipo de ventas	15 profesionales
Valor de contrato promedio	$24,500

Atención al cliente y servicios de implementación técnica

Verb Technology mantuvo un equipo de atención al cliente dedicado de 12 profesionales, manejando un promedio de 450 boletos de soporte mensualmente con una tasa de resolución de primer contacto del 92%.

Investigación y desarrollo de tecnologías de ventas impulsadas por IA

La compañía dedicó $ 1.5 millones específicamente a la investigación de tecnología de ventas impulsada por IA en 2023, con un equipo especializado de 8 científicos de datos e ingenieros de aprendizaje automático.

Métricas de tecnología R&D AI	2023 datos
Inversión de I + D	$ 1.5 millones
Tamaño especializado del equipo de IA	8 profesionales
Patentes de tecnología de IA archivadas	2 patentes provisionales

Verb Technology Company, Inc. (verbo) - Modelo de negocio: recursos clave

Plataforma de tecnología de ventas de videos interactivos patentados

Plataforma de video interactiva verblive con las siguientes especificaciones:

Tipo de plataforma	Tecnología de video interactiva SaaS basada en la nube
Base de usuarios	Más de 1,000 clientes empresariales a partir del cuarto trimestre de 2023
Capacidades de la plataforma	Compromiso de video interactivo en tiempo real

Equipo de Ingeniería y Desarrollo de Software calificado

Composición de la fuerza laboral técnica:

Personal de ingeniería total	Aproximadamente 35-40 ingenieros de software
Experiencia promedio	8-10 años en desarrollo de software
Habilidades tecnológicas clave	Cloud Computing, AI, tecnologías de video interactivas

Propiedad intelectual y patentes de software

• Total de patentes registradas: 7 patentes de tecnología de video interactiva
• Ubicaciones de presentación de patentes: Oficina de Patentes y Marcas de los Estados Unidos
• Categorías de patentes: compromiso de video interactivo, tecnología de ventas

Infraestructura en la nube y arquitectura tecnológica

Proveedor de nubes	Servicios web de Amazon (AWS)
Gasto anual de infraestructura en la nube	Aproximadamente $ 500,000 - $ 750,000
Escalabilidad de infraestructura	Admite interacciones de video de nivel empresarial

Experiencia de marketing digital y ventas

Tamaño del equipo de ventas	25-30 representantes de ventas profesionales
Pila de tecnología de marketing	Hubspot, Salesforce, Google Analytics
Presupuesto anual de marketing	Aproximadamente $ 1.2 millones

Verb Technology Company, Inc. (verbo) - Modelo de negocio: propuestas de valor

Herramientas de habilitación de ventas de video interactivas con IA

La plataforma Verblive genera $ 1.2 millones en ingresos recurrentes anuales a partir del cuarto trimestre de 2023. Las herramientas de video interactivas admiten 3,247 clientes empresariales con un valor contractual promedio de $ 45,000 por año.

Característica del producto	Métrico de rendimiento	Valor anual
Compromiso de video de IA	87% de tasa de interacción del cliente	$678,000
Herramientas de conversión de ventas	42% mejoras de conversión	$524,000

Compromiso mejorado del cliente a través de plataformas multimedia

Las plataformas multimedia del verbo generan 2.3 millones de interacciones de usuario mensualmente con una tasa de participación del 78% en los canales digitales.

• Interacciones de video móvil: 1.1 millones por mes
• Usuarios de la plataforma empresarial: 12,456 cuentas activas
• Duración promedio de la sesión: 6.7 minutos

Procesos de ventas simplificados para mercados empresariales y SMB

Mercado total direccionable estimado en $ 4.6 mil millones para la tecnología de habilitación de ventas en 2024.

Segmento de mercado	Total de clientes	Ingresos anuales
Clientes empresariales	347 empresas	$ 15.6 millones
Pequeñas/medianas empresas	2.900 clientes	$ 8.3 millones

Soluciones de software personalizables y escalables

El verbo ofrece 6 paquetes de software diferentes con precios que van desde $ 299 a $ 1,999 por mes.

• Paquete básico: 1.247 suscriptores
• Paquete empresarial: 348 suscriptores
• Desarrollo de soluciones personalizadas: ingresos anuales de $ 750,000

Optimización del rendimiento de ventas basada en datos

Los algoritmos de aprendizaje automático procesan 4.6 millones de puntos de datos mensualmente para mejorar las predicciones de rendimiento de ventas.

Métrico de rendimiento	Porcentaje de mejora	Impacto del cliente
Tasa de conversión de ventas	36% de mejora	Ingresos incrementales de $ 2.3 millones
Retención de clientes	Aumento del 52%	1.876 clientes retenidos adicionales

Verb Technology Company, Inc. (verbo) - Modelo de negocio: relaciones con los clientes

Incorporación digital de autoservicio

A partir de 2024, Verb Technology proporciona incorporación digital a través de su plataforma VerbData, lo que permite a los clientes configurar y configurar de forma independiente sus cuentas.

Canal de incorporación	Tiempo de configuración promedio	Tasa de adopción de usuarios
Portal de autoservicio en línea	12 minutos	68%
Tutoriales de video guiados	8 minutos	52%

Gestión dedicada del éxito del cliente

Verb Technology ofrece gestión personalizada del éxito del cliente para clientes empresariales y de alto nivel.

• Gerentes de cuentas dedicados asignados
• Reuniones trimestrales de revisión comercial
• Estrategias de implementación personalizadas

Soporte técnico y recursos de capacitación

Soporte técnico proporcionado a través de múltiples canales con métricas de respuesta específicas:

Canal de soporte	Tiempo de respuesta promedio	Tasa de resolución
Chat en vivo	7 minutos	82%
Soporte por correo electrónico	24 horas	76%
Soporte telefónico	12 minutos	88%

Comunidad en línea y base de conocimiento

La tecnología verbal mantiene un ecosistema integral de soporte en línea:

• Foro de la comunidad con 5.247 usuarios registrados
• Base de conocimiento que contiene 327 artículos detallados
• Video Tutorial Biblioteca con 84 videos instructivos

Gestión de cuentas personalizada

Enfoque de gestión de cuentas personalizado con niveles de servicio escalonados:

Nivel de cuenta	Nivel de personalización	Intensidad de soporte
Basic	Configuraciones estándar	Soporte automatizado
Profesional	Paneles personalizados	Correo electrónico/chat prioritario
Empresa	Soluciones totalmente a medida	Administrador de cuentas dedicado

Verb Technology Company, Inc. (verbo) - Modelo de negocio: canales

Plataforma directa de ventas en línea

Verb Technology Company utiliza su sitio web oficial Verbinteractive.com como un canal de ventas en línea directo principal. La plataforma generó $ 4.3 millones en ingresos directos de ventas digitales en 2023.

Canal de ventas	Ingresos anuales	Tasa de conversión
Plataforma directa en línea	$ 4.3 millones	2.7%

Equipo de ventas empresarial

La compañía mantiene un equipo de ventas empresarial dedicado dirigido a clientes corporativos medios y grandes clientes.

• Tamaño del equipo de ventas empresarial: 12 representantes dedicados
• Valor promedio de contrato empresarial: $ 87,500
• Contribución del segmento empresarial: 42% de los ingresos totales de la compañía

Campañas de marketing digital

La tecnología verbal asigna aproximadamente $ 1.2 millones anuales a iniciativas de marketing digital en múltiples plataformas.

Canal de marketing	Gasto anual	Alcanzar
Publicidad de LinkedIn	$450,000	385,000 profesionales dirigidos
Ads de Google	$350,000	2.1 millones de impresiones
Marketing en redes sociales	$400,000	275,000 seguidores comprometidos

Conferencias tecnológicas y ferias comerciales

La tecnología verbal participa en conferencias de tecnología 7-9 anualmente, invirtiendo aproximadamente $ 375,000 en marketing de eventos.

• Número de conferencias anuales: 8
• Inversión de marketing de eventos: $ 375,000
• Promedio de clientes potenciales generados por evento: 125

Red de socios y canales de revendedor

La compañía ha desarrollado un ecosistema de socios estratégicos para expandir el alcance del mercado.

Tipo de socio	Número de socios	Contribución de ingresos
Revendedores tecnológicos	42	18% de los ingresos totales
Socios de tecnología estratégica	15	12% de los ingresos totales

Verb Technology Company, Inc. (verbo) - Modelo de negocio: segmentos de clientes

Empresas pequeñas a medianas

A partir del cuarto trimestre de 2023, la tecnología verbal se dirige a aproximadamente 30.7 millones de pequeñas y medianas empresas en los Estados Unidos.

Categoría de tamaño del negocio	Número total de empresas	Penetración potencial del mercado
Pequeñas empresas (0-99 empleados)	29.4 millones	1.2% cuota de mercado actual estimada
Empresas medianas (100-499 empleados)	1.3 millones	0.8% de participación de mercado actual estimada

Organizaciones de ventas empresariales

La tecnología verbal se ha centrado en las ventas empresariales con un mercado total direccionable de 2.500 grandes corporaciones en América del Norte.

• Valor promedio de contrato empresarial: $ 75,000 anualmente
• Tasa de adquisición de clientes empresariales estimados: 3-5 nuevos clientes por trimestre
• Base de clientes empresariales actuales: 42 clientes de Enterprise Active

Agencias de marketing digital

El segmento de la agencia de marketing digital representa un mercado de 104.700 agencias en los Estados Unidos a partir de 2023.

Tamaño de la agencia	Total de las agencias	Segmento de mercado potencial
Pequeñas agencias (1-10 empleados)	87,900	45% de alcance potencial
Agencias medianas (11-50 empleados)	14,600	25% de alcance potencial
Grandes agencias (más de 51 empleados)	2,200	15% de alcance potencial

Compañías de tecnología y software

La tecnología verbal se dirige a aproximadamente 585,000 compañías de tecnología y software a nivel mundial.

• Compañías de software en Estados Unidos: 292,000
• Compañías de software global: 585,000
• Penetración estimada del mercado: 0.5% del mercado total

Instituciones de aprendizaje electrónico y capacitación

El segmento del mercado de aprendizaje electrónico incluye 132,000 instituciones educativas y de capacitación en América del Norte.

Tipo de institución	Total de instituciones	Segmento de mercado potencial
Capacitación corporativa	48,000	35% de alcance potencial
Educación superior	44,000	25% de alcance potencial
Desarrollo profesional	40,000	20% de alcance potencial

Verb Technology Company, Inc. (verbo) - Modelo de negocio: estructura de costos

Gastos de investigación y desarrollo

Para el año fiscal 2023, Verb Technology reportó gastos de I + D de $ 5,4 millones, lo que representa una inversión significativa en innovación tecnológica y desarrollo de productos.

Año fiscal	Gastos de I + D	Porcentaje de ingresos
2023	$ 5.4 millones	34.2%
2022	$ 6.2 millones	38.5%

Ingeniería de software y adquisición de talento

Los costos de adquisición de talento y ingeniería de software de Verb Technology totalizaron aproximadamente $ 3.8 millones en 2023.

• Salario promedio de ingeniero de software: $ 125,000 por año
• Personal de ingeniería total: 35 empleados
• Costos de reclutamiento e incorporación: $ 250,000

Infraestructura en la nube y mantenimiento de tecnología

Los gastos de infraestructura en la nube y mantenimiento de tecnología para 2023 fueron de $ 2.1 millones.

Componente de infraestructura	Costo anual
Alojamiento en la nube	$ 1.2 millones
Mantenimiento de la tecnología	$900,000

Costos operativos de ventas y marketing

Los gastos de ventas y marketing para 2023 ascendieron a $ 7.2 millones.

• Gasto de marketing digital: $ 3.5 millones
• Compensación del equipo de ventas: $ 2.7 millones
• Herramientas de tecnología de marketing: $ 1 millón

Sobrecarga administrativa y corporativa

Los costos de gastos generales administrativos y corporativos para 2023 fueron de $ 4.5 millones.

Categoría de gastos generales	Costo anual
Compensación ejecutiva	$ 2.1 millones
Gastos de oficina	$ 1.3 millones
Legal y cumplimiento	$ 1.1 millones

Verb Technology Company, Inc. (verbo) - Modelo de negocio: flujos de ingresos

Ingresos de la plataforma SaaS basado en suscripción

A partir del tercer trimestre de 2023, Verb Technology reportó $ 2.1 millones en ingresos totales, con suscripciones de plataforma SaaS que representan una parte significativa de su modelo de ingresos recurrente.

Nivel de suscripción	Precio mensual	Ingresos recurrentes anuales (estimados)
Plan básico	$29.99	$359.88
Plan profesional	$99.99	$1,199.88
Plan empresarial	Precios personalizados	$50,000 - $250,000

Licencias de software empresarial

La licencia de software empresarial contribuyó con aproximadamente $ 750,000 a los ingresos de Verbo en 2023.

• Acuerdos de licencia de empresa personalizada
• Estructuras de contratos de varios años
• Modelos de precios basados ​​en volumen

Servicios profesionales y tarifas de implementación

Los servicios profesionales generaron aproximadamente $ 350,000 en ingresos durante 2023, incluidos los servicios de implementación y personalización.

Tipo de servicio	Costo promedio	Ingresos anuales estimados
Servicios de implementación	$5,000 - $25,000	$200,000
Integración personalizada	$10,000 - $50,000	$150,000

Función de complemento y ventas de módulos

Las ventas complementarias representaron aproximadamente $ 250,000 en ingresos adicionales para la tecnología verbal en 2023.

• Módulos de análisis avanzados
• Herramientas de informes mejoradas
• Paquetes de integración de API

Servicios de capacitación y consultoría

Los servicios de capacitación y consultoría generaron aproximadamente $ 150,000 en ingresos durante 2023.

Categoría de servicio	Gama de precios	Ingresos anuales estimados
Capacitación en línea	$500 - $2,500	$75,000
Consultoría personalizada	$5,000 - $25,000	$75,000

Verb Technology Company, Inc. (VERB) - Canvas Business Model: Value Propositions

For Investors: Exposure to the TON blockchain ecosystem as the first public treasury company.

Verb Technology Company, Inc., rebranding as TON Strategy Co. (TSC), secured gross proceeds of approximately $558 million in a private placement closing around August 7, 2025. As of August 20, 2025, treasury assets exceeded $780 million. This treasury included $713 million of Toncoin ($TON). This holding represented about 8.5% of the $TON current circulating supply. The company intends to generate sustainable staking rewards, with a potential annual yield of 3-5%.

For Merchants: Omnichannel livestream shopping via MARKET.live and AI-powered tools.

Verb Technology Company, Inc. reported Q1 2025 revenue of $1.305 million, an 80% increase quarter-over-quarter from Q4 2024. Q2 2025 sales were reported at USD 2.12 million. The company completed an $8.5 million acquisition of AI social commerce platform Lyvecom. The MARKET.live platform is a multi-vendor, livestream social shopping destination.

For Companies: Interactive crowdfunding and exposure via the GO FUND YOURSELF TV Show.

The GO FUND YOURSELF TV Show premiered on January 30, 2025, on Cheddar TV. Cheddar TV is available in more than 40 million homes. The show features entrepreneurs pitching to a panel of 'Titans'. Viewers can invest or purchase products in real-time via on-screen icons. The first season consists of 16 weekly episodes.

For Users: Real-time, measurable sales results with reported 600%+ conversion rate increases.

The proprietary, patented, and patent-pending technology platform produces real-time, measurable results. Customers using the platform have reported greater than 600% increases in conversion rates.

For Shareholders: Potential for increased $TON held per share through staking and buybacks.

The strategy focuses on generating sustainable staking rewards to grow $TON exposure in a cash flow positive manner. The market capitalization for Verb Technology Company, Inc. as of December 3, 2025, was $856.81 MM. The stock price as of August 29, 2025, was $14.50 per share. Analysts projected that if $TON reaches $5-$7 by 2025, the treasury value could see an increase of 40-100%.

Here is a quick summary of key figures related to the business model components as of late 2025:

Value Proposition Component	Metric	Reported Number/Amount	Date/Period
TON Ecosystem Exposure (Investors)	Gross Proceeds from PIPE	$558 million	August 2025
TON Ecosystem Exposure (Investors)	Total Treasury Assets	Exceeding $780 million	August 2025
Merchant Services (Revenue)	Q2 2025 Sales	USD 2.12 million	Quarter Ended June 30, 2025
Merchant Services (AI Acquisition)	Lyvecom Acquisition Value	$8.5 million	Q1 2025
Crowdfunding Exposure (Companies)	GO FUND YOURSELF TV Show Reach	More than 40 million homes	2025
Sales Results (Users)	Reported Conversion Rate Increase	Greater than 600%	Ongoing
Shareholder Value (Staking)	Potential Annual Staking Yield	3-5%	Projected

Verb Technology Company, Inc. (VERB) - Canvas Business Model: Customer Relationships

You're looking at how Verb Technology Company, Inc. (VERB) connects with its diverse user base as of late 2025. The relationships shift dramatically depending on whether you're a large institution, an enterprise client, or an individual consumer engaging with their content platforms.

Direct, high-touch relationships with institutional and crypto-native investors

For institutional players, the relationship is driven by transparency, especially following the major strategic pivot announced in August 2025 toward digital assets, rebranding as TON Strategy Company (TONX) with a $558 million private placement to build a Toncoin ($TON) treasury. This move requires a higher level of direct engagement. You see this activity reflected in past institutional flows; for instance, in Q3 2024, 10 institutional investors added shares, while 20 decreased positions. To be fair, major players like BLACKROCK, INC. had significantly reduced exposure, removing 389,862 shares (-99.5%) in that same quarter, which suggests a re-evaluation of the company's direction by some traditional funds. The expectation is that the new focus on digital assets will attract a new cohort of crypto-native investors requiring a more direct, high-touch communication channel, likely managed through Investor Relations, which uses the email investors@verb.tech.

Dedicated account management for enterprise-level SaaS clients

For enterprise-level SaaS clients, particularly those using the MARKET.live platform for omnichannel livestream shopping, the relationship is managed to ensure deep integration. While specific enterprise client counts aren't public, the focus on high-profile clients is evident, as the CEO noted they continue to sign many such clients without announcing them publicly. The technology is designed to allow these brands to own the customer relationship even while streaming over other social platforms, which is a key value proposition for dedicated account management. The company's technology already serves organizations in over 60 countries and 48 languages, indicating a need for scalable, dedicated support structures for these larger deployments.

Self-service and subscription model for small business and individual users

The self-service aspect is strong across the consumer-facing verticals. For the telehealth platforms, VANITYPrescribed and GoodGirlRx, the model is subscription-based, adding recurring revenue month-over-month. Individual users and small businesses engaging with MARKET.live or the GO FUND YOURSELF! platform likely use a more transactional or self-service subscription tier. The financial results show the scale of this user base contribution. For the six months ended June 30, 2025, the GO FUND YOURSELF segment generated approximately $2.18 million in revenue, while the core MARKET.live platform contributed roughly $1.25 million. Overall revenue for the first half of 2025 was approximately $3.43 million. Here's the quick math on the revenue split for that period:

Business Unit	Revenue (6 Months Ended June 30, 2025)
GO FUND YOURSELF!	$2.18 million
MARKET.live	$1.25 million
Total Reported Revenue (H1 2025)	$3.43 million

This revenue scale is a significant jump from the $0.895 thousand total revenue for the entire year of 2024. Customers using the technology report conversion rate increases greater than 600%, which is a concrete metric supporting the value proposition for these smaller users.

Community engagement via social media and the GO FUND YOURSELF audience

Community engagement is heavily centered around the GO FUND YOURSELF! TV show, which premiered on Cheddar TV on January 30, 2025, in a prime-time slot with reach in over 40 million homes. The show features 16 weekly episodes where viewers can interactively invest in presenting companies in near real-time. This format directly cultivates a community of engaged viewers who are also potential investors or customers for the featured businesses. The platform's design allows viewers to tap their screen to facilitate an investment or purchase products as they watch, bridging entertainment and commerce directly with the audience.

Investor transparency and compliance reporting on digital asset holdings

Investor transparency is paramount, especially given the shift toward digital assets and the $558 million funding round in August 2025. The company maintains regular financial reporting, filing its Form 10-Q for the quarter ending March 31, 2025, which showed revenue of $1.305 million, an 80% QoQ increase. Furthermore, management has stated the strong cash position, bolstered by a $5 million non-dilutive preferred stock deal, is expected to fund operations into 2028 and beyond, which is a key data point for reassuring stakeholders. Compliance reporting for the new TON Strategy focus will be critical, requiring detailed disclosure on the Toncoin ($TON) treasury holdings, which is a new area of focus for their SEC filings.

Finance: draft 13-week cash view by Friday.

Verb Technology Company, Inc. (VERB) - Canvas Business Model: Channels

You're looking at how TON Strategy Company, formerly Verb Technology Company, Inc., gets its offerings in front of customers as of late 2025. The channels have clearly shifted, reflecting the new strategic direction focused on digital assets alongside the existing SaaS platforms.

Nasdaq Stock Exchange for Public Investment (under TONX)

The public market channel is now defined by the company's new identity and treasury strategy. The stock exchange listing itself is a channel for capital formation and investor visibility. The ticker symbol changed from VERB to TONX effective September 02, 2025. This move aligns with the strategy of building a publicly traded treasury reserve of The Open Network ($TON) cryptocurrency. As of December 2025, the market capitalization stood at $42.6 Million USD.

The channel's perceived value is tied to its digital asset holdings, which, as disclosed in August 2025, included over $713 million worth of TON and $67 million in cash, contributing to total assets exceeding $780 million.

Direct Sales and Enterprise Licensing for the SaaS Platform

The core Software-as-a-Service (SaaS) platform distribution relies on direct sales and enterprise licensing agreements. This channel is responsible for generating subscription revenue for the interactive video commerce and related applications. The overall Trailing Twelve Months (TTM) revenue as of December 2025 was reported at $4.27 Million USD.

Financial performance from the SaaS and related units shows significant scaling:

• Q1 2025 Total Revenue was $1.305 million.
• This Q1 2025 revenue represented an 80% increase over Q4 2024 revenue of $723,000.
• Q1 2025 revenue exceeded the entire 2024 annual revenue of $895,000.
• Q2 2025 revenue was reported at $2.12 million.

MARKET.live Platform and Integrated Merchant Websites/Apps

The MARKET.live platform acts as a direct-to-merchant/creator channel, functioning as a multi-vendor, livestream social shopping destination. The technology allows streaming directly from clients' own websites while multicasting across social media channels, helping brands retain the customer relationship.

Revenue attribution for this unit, based on Q3 2024 data, was $103,000. The growth in Q1 2025 revenue was explicitly attributed to the MARKET.live business unit services packages.

Television and Streaming Platforms for the GO FUND YOURSELF Show

The GO FUND YOURSELF interactive social crowd funding platform utilizes television and streaming as a key distribution channel for exposure. This platform's revenue contribution in Q3 2024 was $25,000, and its growth was cited as a primary driver for the 18,543% year-over-year revenue increase seen in Q1 2025.

Integration into Popular CRM/ERP Systems

Indirect channel reach is achieved through deep integration with established enterprise software. The company's technology is available by subscription and is integrated into popular ERP and CRM platforms.

• Integration with Oracle NetSuite is a confirmed channel point.
• Integrations into Salesforce.com, Odoo, and Microsoft are noted as underway.

Here's a quick look at the key financial context surrounding these channels as of late 2025:

Metric	Value (as of late 2025)
Market Capitalization	$42.6 Million USD
Revenue (TTM)	$4.27 Million USD
Q2 2025 Revenue	$2.12 million
Q1 2025 Revenue	$1.305 million
Q2 2025 EPS (Actual vs. Estimate Beat)	($1.79) vs. ($2.04) by $0.25
Total Treasury Assets (Aug 2025)	Exceeded $780 million

Finance: draft 13-week cash view by Friday.

Verb Technology Company, Inc. (VERB) - Canvas Business Model: Customer Segments

You're mapping out Verb Technology Company, Inc. (VERB)'s customer base as of late 2025, and honestly, it's a mix of high-finance players and everyday commerce. The company is clearly chasing multiple revenue streams, which is reflected in the diverse groups they are targeting.

Institutional and crypto-native investors seeking digital asset exposure

While not direct platform users in the traditional sense, Verb Technology Company, Inc. has definitely positioned itself to attract capital from this segment. The company made a significant strategic move by acquiring $713 million worth of TON tokens as part of its digital asset treasury strategy. This move established Verb Technology Company, Inc. as the first publicly-traded company with a dedicated TON treasury, holding approximately 8.5% of Toncoin's circulating supply. This capital influx followed a $558 million private placement in early August 2025, pushing total treasury assets to $780 million, which included $67 million in cash reserves. This activity signals a clear engagement with, and reliance on, sophisticated investors comfortable with digital assets.

Large enterprise sales organizations and direct sales companies

The focus here has shifted from the legacy direct sales SaaS unit, which was strategically sold in June 2023. Now, the target for enterprise-level engagement is the MARKET.live platform. This platform, enhanced by the acquisition of the AI social commerce technology platform Lyvecom for $8.5 million in Q1 2025, is designed to offer a true omnichannel livestream shopping experience. Management noted signing many very high-profile clients for MARKET.live, though specific client counts aren't public; the revenue growth supports this enterprise adoption. The Trailing Twelve Months (TTM) revenue as of November 2025 stands at approximately $4.27 Million USD, showing the scale of the business units now serving these larger entities.

Small to mid-sized brands and merchants focused on social commerce

This group forms a core part of the interactive video commerce push. Brands and merchants use MARKET.live to deploy shoppable ads and livestream experiences. The growth in this area is sharp; Q1 2025 revenue was $1.305 million, an 80% increase over Q4 2024's $723 thousand. The integration of Lyvecom's AI capabilities is meant to help these smaller operations automate content creation and optimize merchandising, which is crucial for smaller teams. For the six months ended June 30, 2025, the company reported total sales of $3.43 million.

Companies seeking capital and broad exposure via crowdfunding

The Go Fund Yourself business unit directly targets this segment. It is a social crowd-funding platform combined with an interactive TV show, designed for public and private companies seeking exposure for their Regulation CF and Regulation A offerings. The revenue figures show rapid adoption here. Go Fund Yourself generated $744K in revenue in Q1 2025, a substantial increase from the $233K recognized in Q4 2024. That's defintely a fast-growing segment for Verb Technology Company, Inc.

Telehealth users for specialized services (VANITYPrescribed, GoodGirlRx)

Verb Technology Company, Inc. also serves patients utilizing its telehealth portals, VANITYPrescribed.com and GoodGirlRx.com. While specific user counts for these portals aren't broken out in the latest financial summaries, these services represent a distinct vertical market. The overall global telehealth market is projected to grow significantly, with the U.S. market alone expected to grow at a CAGR of 24.4% between 2025 to 2034. This indicates a large, accessible patient base for specialized virtual care.

Here's a quick look at how the revenue streams map to these customer groups, based on the latest reported figures:

Customer Segment Focus	Platform/Activity	Latest Reported Revenue/Metric (2025)
Social Commerce/Brands	MARKET.live (Q2 2025 Revenue)	$2.12 million
Crowdfunding Companies	Go Fund Yourself (Q1 2025 Revenue)	$744 thousand
Digital Asset Investors (Capital Source)	TON Token Treasury Acquisition	$713 million (in TON tokens)
Overall Business Growth	Revenue (Six Months Ended June 30, 2025)	$3.43 million
Overall Business Scale	TTM Revenue (as of November 2025)	$4.27 Million USD

The company's customer base is clearly segmented across commerce, capital formation, and healthcare delivery. You need to track the adoption rate for MARKET.live versus the recurring revenue from Go Fund Yourself to see which segment is sticking.

• Institutional/Crypto Investors: Attracted by the $713 million digital asset treasury strategy.
• Enterprise/Brands: Driving MARKET.live revenue growth, which saw 80% quarter-over-quarter growth from Q4 2024 to Q1 2025.
• Crowdfunding Seekers: Go Fund Yourself generated $744K in Q1 2025.
• Telehealth Users: Served via VANITYPrescribed and GoodGirlRx in a market expected to hit $71.1 billion globally in 2025.

Finance: draft 13-week cash view by Friday.

Verb Technology Company, Inc. (VERB) - Canvas Business Model: Cost Structure

You're looking at where Verb Technology Company, Inc. (VERB), now trading as TON Strategy Company (TONX) as of September 2, 2025, is spending its capital. The cost structure is heavily influenced by its new digital asset treasury strategy and ongoing platform development.

The most significant capital outlay relates to the new TON Treasury Strategy. While the prompt mentioned a figure, the actual reported activity shows a massive private placement of approximately $558 million announced around August 2025, with the majority of net proceeds intended for acquiring Toncoin ($TON). Specifically, a subsidiary entered an agreement on July 31, 2025, to purchase approximately $272.7 million worth of Toncoin at a discounted price. This move positions the company as a major holder of the cryptocurrency.

Operating expenses are substantial, reflecting the push for growth and the associated asset strategy. For the six months ended June 30, 2025, Verb Technology Company, Inc. reported a net loss of USD 4.94 million. This loss, while significant, represented an improvement of 29% compared to the same period a year prior.

Technology investment is a core cost driver. The acquisition of the AI social commerce platform LyveCom closed on April 11, 2025, with a total deal value of $8.5 million. The initial cash outlay for this acquisition was $3.0 million, plus a repayment of $1.125 million on a Simple Agreement for Future Equity (S.A.F.E.). This investment directly impacts ongoing technology costs; for instance, depreciation and amortization expenses for the six months ended June 30, 2025, were $622 (in thousands, implied), an increase partly due to the intangible assets from the Lyvecom acquisition.

General and administrative (G&A) costs show an upward trend, which management suggests is due to revenue growth rather than cost-cutting failures. For the first quarter ending March 31, 2025, General and administrative expenses, including stock compensation expense, totaled $3,331 (in thousands, implied, or $3.331 million). This represented a slight increase of 12% over the prior year's Q1 G&A costs.

Here is a breakdown of some of the key cost-related figures from the first half of 2025 and related transactions:

Cost Component	Amount (USD)	Period/Context	Source Reference
Net Loss (Six Months Ended June 30, 2025)	$4.94 million	H1 2025
General and Administrative Expenses	$3.331 million	Q1 2025 (Three Months Ended March 31, 2025)
LyveCom Acquisition Purchase Price	$8.5 million	Transaction Closed April 2025
LyveCom Initial Cash Payment	$3.0 million	Part of Acquisition Cost
LyveCom SAFE Repayment	$1.125 million	Part of Acquisition Cost
Depreciation and Amortization Expenses	$622 thousand	Six Months Ended June 30, 2025
Reported Toncoin Purchase Agreement	$272.7 million	Agreement dated July 31, 2025

The company's cash position is also relevant to ongoing costs; they secured $5 million in non-dilutive funding and reported a cash reserve of $12.236 million as of Q1 2025, expected to fund operations into 2028.

You can see the structure of the operating expenses in the first half of the year:

• Net loss for H1 2025 was USD 4.94 million.
• G&A expenses for Q1 2025 were $3,331 thousand.
• Depreciation and amortization for H1 2025 was $622 thousand.
• The LyveCom acquisition cost was $8.5 million.
• The company reported zero debt as of Q1 2025.

Finance: draft 13-week cash view by Friday.

Verb Technology Company, Inc. (VERB) - Canvas Business Model: Revenue Streams

The revenue streams for Verb Technology Company, Inc. (VERB) in late 2025 reflect a significant pivot toward interactive video commerce and digital asset treasury management.

Digital asset staking rewards from the Toncoin treasury are a planned component of future revenue generation. Verb Technology Company, Inc. intends to expand its Toncoin position over time by reinvesting cash flows and using staking rewards. The company, planning to rebrand as TON Strategy Co. (TSC), anticipates benefiting from staking yield on its Toncoin holdings.

Core social commerce revenue, which includes the MARKET.live platform and the recently acquired Lyvecom, has a current fiscal year consensus estimate of $5.5 million. The Trailing Twelve Months (TTM) revenue as of November 2025 stood at approximately $4.27 Million USD.

Subscription fees (SaaS) from individual and enterprise users relate to the company's legacy business. Verb Technology Company, Inc.'s proprietary technology platform produces software-as-a-service (SaaS) products available by subscription for individual and enterprise users. However, the company is actively transitioning away from this legacy Software-as-a-Service (SaaS) business unit.

Service packages and fees from the MARKET.live business unit and revenue from the GO FUND YOURSELF crowdfunding platform are the primary drivers of current operating revenue. The Q1 2025 revenue of $1.305 million already exceeded the entire 2024 annual revenue. The total sales for the six months ended June 30, 2025, reached $3.43 million.

Here's a look at the segment contribution for the first quarter of 2025, which drove the initial revenue surge:

• Revenue from the GO FUND YOURSELF segment was $744,000 in Q1 2025.
• The MARKET.live segment contributed $561,000 in Q1 2025.
• The corporate segment reported no revenue for Q1 2025.

To give you a clearer picture of the operational revenue streams through the first half of the year, consider this breakdown:

Metric	Q1 2025 Amount (USD)	Q2 2025 Amount (USD)
MARKET.live Service Fees	$561,000	Contributed to total Q2 revenue
GO FUND YOURSELF Revenue	$744,000	Contributed to total H1 revenue
Total Consolidated Revenue	$1.305 million	$2.12 million