Angi Inc. (ANGI): Modelo de negócios Canvas [Jan-2025 Atualizado]

No mundo dinâmico dos serviços domésticos, a Angi Inc. (ANGI) revolucionou como os proprietários se conectam com profissionais qualificados por meio de seu inovador mercado digital. Ao preencher perfeitamente a lacuna entre os buscadores de serviços e os contratados verificados, a ANGI transforma o cenário de melhorias da casa tradicionalmente fragmentado em um ecossistema simplificado, transparente e fácil de usar. Essa tela abrangente do modelo de negócios revela as intrincadas estratégias que levaram o Angi a se tornar uma plataforma que muda o jogo, oferecendo conveniência, confiabilidade e eficiência para consumidores e profissionais de serviço em um mercado cada vez mais digital.

Angi Inc. (ANGI) - Modelo de negócios: Parcerias -chave

Profissionais de serviço doméstico e contratados

A partir do quarto trimestre 2023, a Angi Inc. possui aproximadamente 272.000 profissionais de serviço em sua plataforma. A rede inclui:

Categoria de serviço	Número de profissionais
Encanadores	45,670
Técnicos de HVAC	38,250
Eletricistas	42,100
Paisagistas	33,500
Pintores	37,800

Plataformas de marketing digital e redes de referência

A Angi Inc. colabora com várias plataformas de marketing digital para expandir seu alcance:

• Google Ads: gasto anual de US $ 14,3 milhões
• Publicidade do Facebook: gasto anual de US $ 8,7 milhões
• Redes de referência gerando aproximadamente 22% do total de leads

Provedores de tecnologia e software

As principais parcerias tecnológicas incluem:

Provedor	Foco em tecnologia	Investimento anual
Amazon Web Services	Infraestrutura em nuvem	US $ 5,2 milhões
Salesforce	Soluções CRM	US $ 3,6 milhões
Twilio	APIs de comunicação	US $ 2,1 milhões

Empresas de processamento de pagamentos

Parcerias de processamento de pagamentos:

• Listra: volume de processamento de US $ 340 milhões anualmente
• PayPal: taxas de transação aproximadamente 2,9% + $ 0,30
• Quadrado: soluções de pagamento integradas para profissionais de serviço

Marcas e fornecedores de melhoramento da casa

Relacionamentos estratégicos de fornecedores:

Marca	Tipo de parceria	Valor anual de referência
Home Depot	Programa de referência	US $ 12,5 milhões
Lowe's	Rede Profissional de Serviço	US $ 9,7 milhões
Hardware ACE	Geração de chumbo	US $ 6,3 milhões

Angi Inc. (ANGI) - Modelo de negócios: Atividades -chave

Operação de plataforma de mercado digital

A ANGI opera uma plataforma on -line com 252.000 profissionais de serviço a partir do terceiro trimestre de 2023. O mercado digital processou US $ 2,08 bilhões em receita de mercado durante 2022.

Métrica da plataforma	Valor
Total de profissionais de serviço	252,000
Receita do Marketplace (2022)	US $ 2,08 bilhões
Clientes ativos	1,9 milhão

VETING E PERTIFICAÇÃO DO PROVENDO DE SERVIÇO

A ANGI implementa um processo de triagem abrangente para profissionais de serviço.

• Verificações de antecedentes realizadas em 100% dos prestadores de serviços
• Verificação de licença para negociações especializadas
• Revisão da documentação do seguro
• Limite de classificação do cliente para acesso contínuo à plataforma

Correspondência de cliente-contratante

A plataforma usa algoritmos avançados para combinar com os clientes com profissionais de serviço relevantes.

Critérios correspondentes	Detalhes
Proximidade da localização	Dentro de um raio de 25 milhas
Especialização do serviço	93% da precisão da correspondência
Tempo médio de resposta	2,4 horas

Revisão e classificação Gerenciamento do sistema

A ANGI mantém um ecossistema de revisão robusto com 40 milhões de análises verificadas de clientes a partir de 2022.

• Monitoramento de revisão em tempo real
• Algoritmos de detecção de fraude
• Sistema de classificação transparente

Serviços de reserva e agendamento on -line

A plataforma de agendamento digital suporta várias categorias de serviço.

Métrica de reserva	Valor
Reservas mensais	Aproximadamente 500.000
Categorias de serviço	500 mais de categorias de serviço doméstico
Opções de reserva instantâneas	45% dos profissionais de serviço

Angi Inc. (ANGI) - Modelo de negócios: Recursos -chave

Infraestrutura de tecnologia e plataforma digital

A partir do quarto trimestre 2023, a ANGI opera uma plataforma digital abrangente com as seguintes especificações técnicas:

• Infraestrutura baseada em nuvem hospedada no Amazon Web Services (AWS)
• Aplicativo móvel disponível em plataformas iOS e Android
• Plataforma da Web que suporta mais de 500 categorias de serviço

Métrica da plataforma	Dados quantitativos
Usuários totais da plataforma	5,7 milhões de usuários ativos (2023)
Transações anuais da plataforma	US $ 8,2 bilhões em transações de serviço concluídas
Downloads de aplicativos móveis	3,2 milhões de instalações de aplicativos móveis ativos

Grande banco de dados de profissionais de serviço

Angi mantém uma extensa rede de profissionais de serviço:

• Total de profissionais de serviço na rede: 256.000
• Profissionais de serviço em mais de 500 categorias de serviço
• Cobertura geográfica em todos os 50 estados dos EUA

Ecossistema de revisão de clientes e contratados

Revise as métricas do sistema a partir de 2023:

Categoria de revisão	Dados quantitativos
Total de revisões de clientes	4,3 milhões de críticas verificadas
Classificação média	4.2/5 estrelas
Submissões de revisão anual	1,1 milhão de novas críticas

Reconhecimento da marca

Métricas de desempenho da marca:

• Reconhecimento da marca: 68% entre os proprietários
• Participação de mercado no mercado de serviços domésticos: 22%
• Anos em operação: 26 anos (fundada em 1998)

Algoritmos avançados de correspondência e recomendação

Desempenho do algoritmo	Dados quantitativos
Taxa de precisão corresponde	87% de correspondências profissionais de serviço bem -sucedidas
Tempo médio para combinar	12 minutos do pedido de serviço
Modelos de aprendizado de máquina	23 modelos de recomendação preditiva

Angi Inc. (ANGI) - Modelo de negócios: proposições de valor

Descoberta profissional de serviço doméstico conveniente

A partir do quarto trimestre 2023, a Angi Inc. relatou 142.000 profissionais de serviço ativos em sua plataforma. A Companhia processou 2,1 milhões de solicitações de serviço durante o ano fiscal.

Métrica da plataforma	2023 dados
Profissionais de serviço ativo	142,000
Pedidos totais de serviço	2,1 milhões

Provedores de serviços verificados e classificados

A plataforma de Angi apresenta um sistema de classificação abrangente com Mais de 10 milhões de análises verificadas de clientes.

• Classificação média do provedor de serviços: 4,5/5 estrelas
• Profissionais verificados em segundo plano: 85% da rede
• Limite mínimo de revisão para listagem: 3 análises de clientes

Processo de preços e reservas transparentes

Métricas de transparência de preços	2023 desempenho
Faixa de custo médio do projeto	$250 - $5,000
Disponibilidade de cotação instantânea	62% das categorias de serviço

Plataforma de um funcionamento para várias necessidades de melhoria da casa

A ANGI oferece serviços em mais de 500 categorias de serviços domésticos, com os seguintes segmentos seguintes:

• Reparo em casa: 35% do total de solicitações
• Serviços de limpeza: 22% do total de solicitações
• Serviços de HVAC: 18% do total de solicitações
• Paisagismo: 12% do total de solicitações
• Serviços elétricos: 8% do total de solicitações

Interface digital amigável para consumidores

Métricas de desempenho da plataforma digital para 2023:

Métrica de engajamento digital	2023 dados
Downloads de aplicativos móveis	3,2 milhões
Visitantes mensais do site	8,5 milhões
Classificação de usuário de aplicativo móvel	4,3/5 estrelas

Angi Inc. (ANGI) - Modelo de negócios: relacionamentos com o cliente

Plataforma online de autoatendimento

A partir do quarto trimestre 2023, a plataforma on -line da ANGI hospeda 251.000 profissionais de serviços ativos. A plataforma processou aproximadamente 1,4 milhão de solicitações de serviço durante o ano. O custo de aquisição do cliente foi de US $ 36 por novo cliente.

Métrica da plataforma	2023 dados
Profissionais de serviço ativo	251,000
Solicitações de serviço processadas	1,400,000
Custo de aquisição do cliente	$36

Suporte ao cliente através de canais digitais

O ANGI fornece suporte digital multicanal com tempos de resposta com média de 2,7 horas. Os canais de suporte digital incluem:

• Suporte ao aplicativo móvel
• Assistência por e -mail
• Bate -papo ao vivo
• Suporte telefônico

Revisões e classificações geradas pelo usuário

Em 2023, a plataforma acumulou 7,2 milhões de análises verificadas de clientes. A classificação profissional média de serviço foi de 4,3 em 5 estrelas.

Métrica de revisão	2023 dados
Total de revisões verificadas	7,200,000
Classificação profissional média	4.3/5

Recomendações de serviço personalizadas

O algoritmo da ANGI gera recomendações de serviço personalizadas com uma taxa de conversão de 62%. Os modelos de aprendizado de máquina analisam 3,6 milhões de interações do usuário para personalizar sugestões.

Ferramentas de comunicação automatizadas

Os sistemas de comunicação automatizados lidam com 78% das interações iniciais do cliente. As mensagens automatizadas reduzem o tempo de resposta em 65% em comparação com os processos manuais.

Métrica de comunicação automatizada	2023 dados
Interações iniciais tratadas	78%
Redução do tempo de resposta	65%

Angi Inc. (ANGI) - Modelo de Negócios: Canais

Aplicativo móvel

A partir do quarto trimestre 2023, o aplicativo móvel da ANGI possui 218.000 usuários móveis ativos. O aplicativo está disponível nas plataformas iOS e Android com classificação 4.2/5 na Apple App Store. O aplicativo móvel gera 42% do total de solicitações de serviço da plataforma.

Métricas de aplicativos móveis	2023 dados
Downloads móveis totais	1,3 milhão
Usuários ativos mensais médios	218,000
App Store Classificação	4.2/5

Plataforma baseada na Web

Angi.com recebe 12,5 milhões de visitantes únicos mensais. A plataforma da Web é responsável por 58% do volume total de solicitação de serviço, com uma duração média da sessão de 7,3 minutos.

Métricas da plataforma da web	2023 dados
Visitantes únicos mensais	12,5 milhões
Volume de solicitação de serviço	58%
Duração média da sessão	7,3 minutos

Campanhas de marketing digital

A ANGI gastou US $ 87,4 milhões em marketing digital em 2023, representando 22% da receita total. A taxa de conversão de campanha digital é de 3,6%.

Engajamento da mídia social

• Seguidores do Facebook: 425.000
• Seguidores do Instagram: 185.000
• Seguidores do Twitter: 92.000
• Taxa de engajamento de mídia social: 2,7%

Email e notificações push

O banco de dados de marketing por e -mail contém 4,2 milhões de assinantes. A taxa média de abertura de email é de 19,5%, com uma taxa de cliques de 3,8%. A taxa de opção de notificação por push é de 62% para usuários de aplicativos móveis.

Métricas de marketing por email	2023 dados
Total de assinantes	4,2 milhões
Taxa de abertura por e -mail	19.5%
Taxa de cliques	3.8%

Angi Inc. (ANGI) - Modelo de negócios: segmentos de clientes

Proprietários de imóveis que buscam serviços de melhoria da casa

A partir do quarto trimestre de 2023, a ANGI atende a aproximadamente 4,3 milhões de clientes ativos no mercado de serviços domésticos. Os gastos médios do proprietário na melhoria da casa através da plataforma Angi são de US $ 3.200 por ano.

Características do segmento de clientes	Dados estatísticos
Faixa etária	35-54 anos (segmento primário)
Gasto médio anual de melhoramento doméstico	$3,200
Total de clientes ativos	4,3 milhões

Gerentes de propriedades residenciais

A plataforma da ANGI suporta aproximadamente 125.000 empresas profissionais de gerenciamento de propriedades com necessidades de serviço.

• Gastes médios anuais de serviço: US $ 12.500 por empresa de gerenciamento de propriedades
• Categorias de serviço: manutenção, reparos, reforma
• Cobertura geográfica: 50 estados nos Estados Unidos

Entusiastas do bricolage

O segmento DIY representa 22% da base total de clientes da ANGI, com cerca de 950.000 usuários ativos estimados.

Métricas de segmento DIY	Valor
Total de usuários de bricolage	950,000
Custo médio do projeto	$1,750
Porcentagem da base total de clientes	22%

Proprietários urbanos e suburbanos

A ANGI atende 3,2 milhões de proprietários urbanos e suburbanos nas principais áreas metropolitanas.

• Mercados Metropolitanos Primários: Nova York, Los Angeles, Chicago, Houston, Phoenix
• Valor da casa média das propriedades -alvo: US $ 375.000
• Frequência de solicitação de serviço: 2,4 projetos por ano

Famílias de renda média e alta

Gama alvo da renda familiar: US $ 85.000 a US $ 225.000 anualmente.

Detalhes do segmento de renda	Métricas
Faixa de renda familiar	$85,000 - $225,000
Mercado endereçável total	2,6 milhões de famílias
Gasto médio anual de serviço	$4,500

Angi Inc. (ANGI) - Modelo de negócios: estrutura de custos

Desenvolvimento e manutenção de tecnologia

Despesas anuais de tecnologia e desenvolvimento de produtos: US $ 76,2 milhões (2022 ano fiscal)

Categoria de custo	Despesas anuais
Engenharia de software	US $ 42,5 milhões
Infraestrutura em nuvem	US $ 18,7 milhões
Segurança cibernética	US $ 15,0 milhões

Marketing e aquisição de clientes

Despesas totais de marketing: US $ 204,3 milhões (2022 ano fiscal)

• Gastes de publicidade digital: US $ 132,6 milhões
• Campanhas de marketing de marca: US $ 41,7 milhões
• Marketing de desempenho: US $ 30,0 milhões

Infraestrutura da plataforma

Custos anuais de infraestrutura relacionada à plataforma: US $ 34,5 milhões

Componente de infraestrutura	Custo
Manutenção do servidor	US $ 15,2 milhões
Gerenciamento de rede	US $ 9,8 milhões
Operações de data center	US $ 9,5 milhões

Operações de suporte ao cliente

Despesas anuais de suporte ao cliente: US $ 45,6 milhões

• Operações de call center: US $ 22,3 milhões
• Plataformas de suporte on -line: US $ 13,5 milhões
• Treinamento e gerenciamento da força de trabalho: US $ 9,8 milhões

Gerenciamento de rede profissional

Custos profissionais de gerenciamento e serviço de rede: US $ 67,4 milhões

Despesa de gerenciamento de rede	Quantia
Profissional de serviço integração	US $ 28,6 milhões
Verificação de antecedentes e verificação	US $ 18,2 milhões
Treinamento e suporte profissional	US $ 20,6 milhões

Estrutura de custo anual total: US $ 428 milhões

Angi Inc. (ANGI) - Modelo de negócios: fluxos de receita

Comissão de reservas de serviço

A Angi Inc. gera receita por meio de comissões em reservas de serviços, com uma taxa média de comissão de aproximadamente 20 a 30% por transação de serviço concluída.

Fluxo de receita	Percentagem	Valor anual estimado
Comissões de reserva de serviço	25%	US $ 185,4 milhões (2022 ano fiscal)

Receita de publicidade

A empresa gera receita de publicidade, oferecendo oportunidades promocionais para profissionais de serviço em sua plataforma.

Categoria de publicidade	Contribuição da receita
Publicidade profissional de serviço	US $ 42,3 milhões (2022)

Taxas de associação premium

A ANGI oferece opções de associação premium com recursos adicionais para profissionais e consumidores de serviços.

• Receita anual de associação premium: US $ 23,7 milhões
• Taxa média mensal de associação: US $ 9,99
• Membros totais do prêmio: aproximadamente 250.000

Geração de leads para profissionais de serviço

A ANGI fornece serviços de geração de leads pagos a profissionais de serviço em vários setores.

Métricas de geração de leads	Valor
Receita anual de geração de leads	US $ 76,5 milhões
Custo médio por lead	$15-$25

Ofertas de serviço baseadas em assinatura

A plataforma oferece serviços baseados em assinatura para consumidores e profissionais de serviço.

• Receita de assinatura do consumidor: US $ 18,2 milhões
• Receita de assinatura profissional de serviço: US $ 31,6 milhões
• Receita total de assinatura: US $ 49,8 milhões

Angi Inc. (ANGI) - Canvas Business Model: Value Propositions

You're looking at the core reasons why homeowners and professionals choose Angi Inc. (ANGI) in late 2025. The value proposition centers on quality, choice, and efficiency, driven by a major technology pivot.

For Homeowners: Streamlined, Choice-Driven Service Matching with Higher Quality Pros

The primary value for homeowners is control. Angi Inc. fully implemented its homeowner choice system across nearly all proprietary traffic by January 2025. This means homeowners connect only with available Pros they select, moving away from automatic matching. This focus on quality over volume is showing up in engagement metrics.

• Proprietary Service Requests increased 11% year-over-year in Q3 2025.
• Proprietary Leads (unique job opportunities) increased 16% year-over-year in Q3 2025.
• The rate at which homeowners hired an Angi Pro jumped 22% versus 2023.

For Homeowners: Improved Customer Experience; NPS up +28 points since 2023

The shift to homeowner choice is directly tied to a better experience. When homeowners select their Pro, satisfaction rises. The data shows a significant positive trend in customer sentiment following these platform changes.

As of Q3 2025, the Net Promoter Score (NPS) is reported as nearly 30 points higher over the last 2 years. Also, the estimated hire rate is up double digits year-over-year as of Q3 2025.

For Pros: Higher Quality, Pre-Qualified Leads with an 11% Increase in Revenue per Lead

Professionals are seeing a direct financial benefit from the improved matching quality. The leads they receive are better qualified because the homeowner has already made a selection, leading to higher conversion rates for the Pro.

This quality focus resulted in a 11% year-over-year increase in Revenue per Lead in Q3 2025. The company is deliberately shrinking its lower-quality network channel, which went from nearly 40% of leads a year ago to less than 10% in Q3 2025.

Metric	Q3 2025 Performance	Context
Revenue per Lead (Y/Y Change)	11% increase	Driven by sales force consolidation and mix shift to higher-value Pros.
Proprietary Lead Growth (Y/Y Change)	16% increase	Reflects success in owned channels post-platform update.
Pro Churn (Y/Y Change)	Better by 7%	Indicates improved Pro retention due to better job quality.

For Pros: Simplified, Unified Product Offerings and Pricing Structure

Angi Inc. is working to reduce complexity for its service professionals. The strategy involves migrating Pros onto a unified system to streamline engagement and pricing.

• Plans included migrating Ads Pros to the Single Pro product by Q3 2025.
• The long-term goal is consolidating four platforms onto a single, AI-first global platform by 2027.
• Sales efficiency improved materially; management noted they have roughly half the sales headcount versus a year ago but are producing higher lifetime margin per Pro.

AI Helper Tool Increases Homeowner Conversion Rate by 2.7x

The deployment of the consumer-facing AI Helper, which uses large language model technology to refine homeowner requests, is a key driver of conversion improvement. This tool helps homeowners articulate their needs clearly, which benefits the Pro match quality.

Management cites that when users engage with the AI Helper, they convert at a rate of approximately 2.7x higher compared to the legacy flow. This tool is now the default experience for about one-third of customers who post service requests. Finance: draft 13-week cash view by Friday.

Angi Inc. (ANGI) - Canvas Business Model: Customer Relationships

You're looking at how Angi Inc. (ANGI) manages the relationship with its two key customer groups: homeowners and service professionals (Pros). The strategy has clearly shifted toward quality interactions over sheer volume, which you can see in the numbers from the first three quarters of 2025.

Automated, self-service digital platform for matching and booking

The core of the digital relationship is the homeowner choice model, fully implemented in January 2025. This means homeowners connect only with Pros they actively select, moving away from automatic matching.

This transition had a significant impact on channel volume:

• The shift resulted in a 33% decline in Network Service Requests year-over-year in Q1 2025.
• Network Leads saw a 57% decline in Q1 2025 due to the change.
• However, Proprietary Service Requests actually increased 11% year-over-year in Q3 2025.
• Proprietary Leads also grew, increasing 16% year-over-year in Q3 2025.

Technologically, Angi Inc. was consolidating its infrastructure, aiming to operate on only two technical platforms in the United States by the end of 2025, down from four a year and a half prior. This simplification helps the self-service experience.

Dedicated sales and customer care for Pro onboarding and support

Angi Inc. is focusing on acquiring fewer, but higher-value Pros, which you see reflected in the network size and retention metrics as of Q3 2025.

Here's a look at the Pro network health over the trailing twelve months ending Q3 2025:

Metric	Value (as of TTM Q3 2025)	Year-over-Year Change
Average Monthly Active Pros	131,000	Down 17%
Acquired Pros	97,000	Down 37%
Average Monthly Churn Rate	5.9%	Down 7% (from 6.4% in TTM Q3 2024)

The focus on quality over quantity is evident in the value metrics from Q1 2025:

• The lifetime value of newly acquired Pros increased by nearly 150% compared to the prior year.
• Pro retention for the Base cohort improved by +20% in 2024.
• The activation rate for new Pros improved by approximately 16% in Q1 2025.

The company also streamlined its support structure, consolidating the sales forces supporting its Domestic segment into a single unified sales organization in Q1 2025. If onboarding takes 14+ days, churn risk defintely rises.

AI-powered chat and LLM helper for immediate homeowner assistance

While Angi Inc. has not released specific adoption figures for its internal AI chat or LLM helper tools as of late 2025, the broader industry context shows that 77% of companies are using or testing AI in 2025. Furthermore, 55% of companies use AI for customer service optimization. The platform consolidation mentioned above, moving to two US technical platforms, is a necessary step to support the integration of these advanced digital assistance tools.

Reputation system based on homeowner reviews and ratings

The reputation system is directly tied to the success of the homeowner choice model, as better matches lead to better outcomes and higher satisfaction.

Customer satisfaction metrics show clear improvement:

• Homeowner Net Promoter Score (NPS) improved by +15 points in 2024.
• Homeowner NPS has improved by 30 points over the last two years, as of Q2 2025.
• The rate at which homeowners rated Pros with 4 or 5 stars out of 5 improved in 2024.

This directly impacts Pro engagement and success:

• The Pro self-reported win rate (the rate the Pro is hired) increases by more than 60% when a homeowner chooses them individually.
• Win rates on the core Pro platform were up over 20% in June 2025, tracking to over 30% year-over-year growth in July 2025.

Finance: review the impact of the 7% reduction in Average Monthly Churn (to 5.9% in TTM Q3 2025) on Pro Lifetime Value projections by next week.

Angi Inc. (ANGI) - Canvas Business Model: Channels

You're looking at how Angi Inc. gets its leads to the Pros, and the story in late 2025 is a sharp pivot away from third-party traffic toward its own digital properties. This channel strategy is central to their stated goal of achieving profitable revenue growth in 2026.

Angi Inc. proprietary websites and mobile applications

The focus here is clearly on the Proprietary Channels, which are the sources where consumers go through an Angi Inc. proprietary user experience. This is where the growth is happening, which makes sense given the strategic shift.

• Proprietary Service Requests increased by 11% year-over-year in Q3 2025.
• Proprietary Leads grew even faster, up 16% year-over-year in Q3 2025.
• Revenue per Lead, a key efficiency metric, also saw a strong lift, increasing by 11% year-over-year in Q3 2025.

This momentum is what management is banking on to offset the decline in the legacy network business. Honestly, seeing double-digit growth in proprietary leads for two consecutive quarters signals a successful migration of consumer traffic.

Search Engine Marketing (SEM) and paid digital advertising

SEM is explicitly cited as supporting the strong performance of the proprietary channels. While specific dollar amounts for SEM spend in Q3 2025 aren't broken out separately from overall consumer marketing, the results speak for themselves in terms of driving proprietary volume.

The broader marketing investment picture shows a planned re-acceleration of brand spend to fuel this channel. Management has indicated plans to roughly double their television (TV) spend in fiscal year 2026, suggesting a significant commitment to top-of-funnel brand building to drive more direct traffic to their owned assets.

Network Channels (third-party websites) for lead distribution

The Network Channels represent the legacy model, which has been intentionally de-emphasized following the full implementation of homeowner choice in January 2025. This channel is now a fraction of the overall volume.

Here's the quick math on the channel mix shift as of Q3 2025:

Metric (Q3 2025, in thousands)	Proprietary Channels	Network Channels	Total
Service Requests	3,791	353	4,144
Leads	4,946	495	5,441

The impact of this strategic reduction is stark when looking at the year-over-year declines for the network:

• Network Service Requests fell by 67% year-over-year in Q3 2025.
• Network Leads plummeted by 81% year-over-year in Q3 2025.
• Network Channels now represent less than 10% of total leads, down from nearly 40% a year prior.

Direct sales force for Pro acquisition and account management

The direct sales force channel is focused on acquiring and managing the supply side-the Pros. Angi Inc. has been optimizing this function for efficiency, prioritizing Pro quality and lifetime value over sheer volume of new additions.

The results of this optimization are clear in the Pro acquisition metrics for Q3 2025:

Pro Metric (Q3 2025)	Amount	Change vs. Q3 2024
Acquired Pros	22,000	Down year-over-year
Average Monthly Active Pros	118,000	Down 22% year-over-year
Acquired Pros (TTM)	97,000	Down 37% year-over-year

Despite acquiring fewer Pros-roughly half the sales headcount compared to a year ago-the value extracted per Pro has improved materially. For instance, in Q2 2025, the aggregate Pro lifetime value sold was only down 4% year-over-year, even with 39% fewer Pros acquired, showing that the quality of the acquired Pro cohort is much higher. Management expects a return to nominal active Pro growth by late 2026 or early 2027.

Angi Inc. (ANGI) - Canvas Business Model: Customer Segments

You're analyzing Angi Inc. (ANGI)'s customer base as of late 2025, which is heavily influenced by the strategic pivot to the homeowner choice model implemented in early 2025. This shift has fundamentally re-segmented who drives volume on the platform.

Homeowners/Consumers seeking local home repair, maintenance, and improvement services

This segment represents the demand side of the marketplace, seeking connections to professionals across a wide array of needs. Angi Inc. connects these consumers with quality professionals across more than 500 different categories, spanning everything from cleaning to full remodeling projects. The focus on customer experience has yielded measurable results for this group.

• Homeowner Net Promoter Score (NPS) is up nearly 10 points year-over-year as of Q3 2025.
• Total Service Requests for the trailing twelve months ended Q3 2025 were approximately 4,144 thousand.
• Proprietary Channel Service Requests (where the homeowner has more control) increased 11% year-over-year in Q3 2025.

Small to mid-sized Home Service Professionals (Pros) seeking qualified job leads

These are the core service providers, increasingly concentrated in Angi Inc.'s proprietary channels. The company is focused on improving the quality of leads and retention for this group, which is showing positive signs despite overall lead volume declines from the network shift. The new focus is on efficiency in Pro acquisition, targeting higher lifetime value.

Here's a look at the Professional segment metrics as of the trailing twelve months (TTM) ended Q3 2025, compared to earlier periods:

Metric	TTM Ended Q3 2025	TTM Ended Q2 2025	TTM Ended Q1 2025
Average Monthly Active Pros	131,000	139,000	147,000
Acquired Pros	97,000	109,000	124,000
Average Monthly Churn	5.9%	N/A	N/A

The quality of engagement is improving for the existing Pro base. The Pro self-reported win rate is up nearly 30% year-over-year as of Q3 2025 commentary. Also, the overall Pro churn improved by 7% year-over-year for the TTM ended Q3 2025.

Larger enterprise Pros interested in supplementary network leads

This segment is directly impacted by the strategic de-emphasis of the legacy Network Channels. These channels, which were predominantly auto-matched, saw massive declines following the January 2025 implementation of homeowner choice. The company is no longer viewing this channel as a strategic growth driver. The data clearly reflects a migration away from this segment's volume.

• Network Channel Leads declined 81% year-over-year in Q3 2025.
• Network Channels represented <10% of leads in Q3 2025, down from approximately 40% a year prior.

International consumers and Pros in select foreign markets

Angi Inc. maintains a presence outside the core domestic market, though this segment has also undergone strategic shifts toward higher-margin models. The focus here has been on regulatory compliance and margin improvement, even if it meant a short-term revenue contraction.

• International Revenue for Q3 2025 was reported at $32.4 million.
• The shift in the international model has already driven material profitability gains, with margins approaching 20% as of Q1 2025 commentary.

Finance: draft 13-week cash view by Friday.

Angi Inc. (ANGI) - Canvas Business Model: Cost Structure

You're looking at the hard numbers that make up Angi Inc.'s spending as they push through this platform transformation. Honestly, cost management is the story of 2025, balancing heavy investment with efficiency gains.

High Consumer Marketing and Advertising Expenses

Consumer marketing spend remains a significant lever, though they are optimizing its deployment. In the second quarter of 2025, the consumer marketing expense rose to 35% of revenue (consolidated), up from 27% in the prior year period. This reflects a strategic choice to spend more on higher-quality leads. For the three months ended June 30, 2025, Selling and marketing expense totaled $139,453 thousand. Looking at the longer trend, for the nine months ended September 30, 2025, this category reached $387,308 thousand. Looking ahead, management expects to 'double-ish our TV spend' in 2026, based on the performance of their branded traffic.

Technology Development and Platform Maintenance (AI/LLM Investment)

The push for a modern, AI-first platform is a major cost center. Product development expense for the three months ended June 30, 2025, was $23,594 thousand. Over the nine months ending September 30, 2025, this expense was $71,430 thousand. This investment includes building in artificial intelligence capabilities to improve service request detail and match relevance, exemplified by the launch of the AI Helper in June 2025, which uses large language model (LLM) technology to guide homeowners. The company is targeting a single modern global and AI-first platform by 2027. Capitalization expectations are high; they project around $60 million in CapEx for 2025 and a similar amount for 2026, front-loaded into the first half of 2026 as they ramp up platform work.

Sales and Customer Care Salaries (Reduced Pro Acquisition Headcount)

Angi Inc. has aggressively managed its sales force to improve profitability per acquisition. They explicitly noted lower Pro acquisition expense in Q2 2025 due to a reduction in sales headcount. The CEO mentioned they have 'only about half the sales head count we had a year ago,' but the resulting lifetime margins per Pro are materially up. This focus on quality over sheer volume in Pro acquisition directly impacts the Selling and marketing expense line item.

General and Administrative Fixed Costs (Reduced Real Estate/Software Costs)

The company has achieved cost discipline through fixed expense reductions. General and administrative expense for Q2 2025 was $74,081 thousand, and for the nine months ended September 30, 2025, it was $200,810 thousand. These figures reflect lower fixed expense driven primarily by reduced real estate and software costs. Operating income in Q2 2025 rose 92% year-over-year to $17.7 million, aided in part by lower depreciation from fewer 2024 write-offs related to real estate and software.

Debt Servicing on $500 Million of 3.875% Senior Notes

Servicing the outstanding debt is a predictable, non-discretionary cost. Angi Group, LLC holds $500 million of 3.875% Senior Notes due August 15, 2028. The annual interest obligation is $19,375,000 (calculated as $500,000,000 multiplied by 0.03875). For the three months ended June 30, 2025, the reported Interest expense was $5,044 thousand.

Here's a quick look at the major operating cost components from the latest reported periods:

Cost Component	Period Ending June 30, 2025 (3 Months, in thousands)	Period Ending September 30, 2025 (9 Months, in thousands)
Selling and marketing expense	$139,453	$387,308
General and administrative expense	$74,081	$200,810
Product development expense	$23,594	$71,430
Interest Expense (Debt Servicing)	$5,044 (Q2 2025)	N/A (Reported quarterly)

The strategic cost management is evident in the shift of focus, which you can see in the following operational cost drivers:

• Consumer Marketing Expense as % of Revenue (Q2 2025): 35%
• Pro Acquisition Expense: Lower due to reduction in sales headcount
• Fixed Expense: Lower due to lower real estate and software costs
• AI/Platform Investment (CapEx Guidance 2026): Around $60 million

Finance: draft 13-week cash view by Friday.

Angi Inc. (ANGI) - Canvas Business Model: Revenue Streams

You're looking at how Angi Inc. (ANGI) converts platform activity into dollars, especially after the major shift away from the old Network Channel model. Honestly, the revenue story for Q3 2025 is all about the proprietary engine firing while the legacy channels sputter.

The top-line number for the third quarter ending September 30, 2025, was $265.6 million in total revenue. This figure reflects a 10% year-over-year decline, but the underlying channel performance tells a more nuanced story about where the money is actually coming from now.

The core of the monetization comes from charging professionals (Pros) for access to potential customers. This happens primarily through two mechanisms: paying for leads and paying for better visibility.

Lead Generation Fees: This is the engine room. Pros pay for qualified leads or matches generated through Angi's proprietary channels. The momentum here is clear: Proprietary Leads increased a strong 16% year-over-year in Q3 2025. This growth, coupled with Revenue per Lead increasing 11% year-over-year, shows the value of the leads Angi controls directly is rising. To be fair, the old way is fading fast; Network Channel Leads fell sharply by 81% year-over-year, now representing <10% of total leads.

The shift in volume is stark when you look at the total lead flow for the quarter:

Metric	Q3 2025 (in thousands)	Q3 2024 (in thousands)	Year-over-Year Growth
Proprietary Leads	4,946	4,269	16%
Network Channel Leads	495	2,597	-81%
Total Leads	5,441	6,867	-21%

This table shows you exactly where the revenue headwinds and tailwinds are coming from. The -21% drop in total leads is almost entirely due to the Network Channel collapse.

Other revenue components, though less detailed in the immediate reporting, include:

• Subscription/Membership Fees: Pros pay for enhanced platform access and visibility, which supports the higher Revenue per Lead seen in proprietary channels.
• Advertising Revenue: Display ads and sponsored placements on the platform contribute to the overall monetization mix.

The decline in Network Channel volume directly impacts what you might consider Services Revenue-revenue derived from jobs sourced through those less-controlled channels. Network Service Requests dropped 67% year-over-year in Q3 2025. This decline is a major headwind against total revenue growth.

Here's a quick look at how the total revenue broke down geographically for the quarter:

• Domestic Revenue: $233.2 million
• International Revenue: $32.4 million

The company is clearly leaning into its owned channels for monetization, evidenced by Proprietary Service Requests increasing 11% year-over-year in Q3 2025. Finance: draft 13-week cash view by Friday.