Angi Inc. (ANGI): Business Model Canvas

In der dynamischen Welt der Haushaltsdienstleistungen hat Angi Inc. (ANGI) durch seinen innovativen digitalen Marktplatz die Art und Weise revolutioniert, wie Hausbesitzer mit qualifizierten Fachkräften in Kontakt treten. Durch die nahtlose Überbrückung der Lücke zwischen Dienstleistungssuchenden und geprüften Auftragnehmern verwandelt Angi die traditionell fragmentierte Heimwerkerlandschaft in ein optimiertes, transparentes und benutzerfreundliches Ökosystem. Dieses umfassende Business Model Canvas enthüllt die komplexen Strategien, die Angi zu einer bahnbrechenden Plattform gemacht haben, die sowohl Verbrauchern als auch Serviceprofis in einem zunehmend digitalen Markt Komfort, Zuverlässigkeit und Effizienz bietet.

Angi Inc. (ANGI) – Geschäftsmodell: Wichtige Partnerschaften

Home-Service-Experten und Auftragnehmer

Im vierten Quartal 2023 hat Angi Inc. etwa 272.000 Servicefachleute auf seiner Plattform. Das Netzwerk umfasst:

Servicekategorie	Anzahl der Fachkräfte
Klempner	45,670
HVAC-Techniker	38,250
Elektriker	42,100
Landschaftsgärtner	33,500
Maler	37,800

Digitale Marketingplattformen und Empfehlungsnetzwerke

Angi Inc. arbeitet mit mehreren digitalen Marketingplattformen zusammen, um seine Reichweite zu erweitern:

• Google Ads: Jährliche Ausgaben von 14,3 Millionen US-Dollar
• Facebook-Werbung: Jährliche Ausgaben von 8,7 Millionen US-Dollar
• Empfehlungsnetzwerke generieren etwa 22 % aller Leads

Technologie- und Softwareanbieter

Zu den wichtigsten Technologiepartnerschaften gehören:

Anbieter	Technologiefokus	Jährliche Investition
Amazon Web Services	Cloud-Infrastruktur	5,2 Millionen US-Dollar
Salesforce	CRM-Lösungen	3,6 Millionen US-Dollar
Twilio	Kommunikations-APIs	2,1 Millionen US-Dollar

Zahlungsabwicklungsunternehmen

Partnerschaften zur Zahlungsabwicklung:

• Stripe: Verarbeitungsvolumen von 340 Millionen US-Dollar pro Jahr
• PayPal: Transaktionsgebühren ca. 2,9 % + 0,30 $
• Square: Integrierte Zahlungslösungen für Serviceprofis

Heimwerkermarken und -lieferanten

Strategische Lieferantenbeziehungen:

Marke	Partnerschaftstyp	Jährlicher Empfehlungswert
Heimdepot	Empfehlungsprogramm	12,5 Millionen US-Dollar
Lowes	Service-Profi-Netzwerk	9,7 Millionen US-Dollar
Ace-Hardware	Lead-Generierung	6,3 Millionen US-Dollar

Angi Inc. (ANGI) – Geschäftsmodell: Hauptaktivitäten

Betrieb der digitalen Marktplatzplattform

Angi betreibt eine Online-Plattform mit 252.000 Serviceprofis (Stand: Q3 2023). Der digitale Marktplatz erwirtschaftete im Jahr 2022 einen Marktplatzumsatz von 2,08 Milliarden US-Dollar.

Plattformmetrik	Wert
Komplettservice-Profis	252,000
Marktplatzeinnahmen (2022)	2,08 Milliarden US-Dollar
Aktive Kunden	1,9 Millionen

Überprüfung und Verifizierung von Dienstleistern

Angi implementiert einen umfassenden Screening-Prozess für Servicefachkräfte.

• Hintergrundüberprüfungen werden bei 100 % der Dienstleister durchgeführt
• Lizenznachweis für Fachgewerbe
• Überprüfung der Versicherungsdokumentation
• Kundenbewertungsschwelle für den weiteren Plattformzugang

Kunden-Auftragnehmer-Matching

Die Plattform nutzt fortschrittliche Algorithmen, um Kunden mit relevanten Serviceexperten zusammenzubringen.

Matching-Kriterien	Details
Standortnähe	Im Umkreis von 25 Meilen
Service-Spezialisierung	93 % Übereinstimmungsgenauigkeit
Durchschnittliche Reaktionszeit	2,4 Stunden

Management von Bewertungs- und Bewertungssystemen

Angi unterhält ein robustes Bewertungsökosystem mit 40 Millionen verifizierten Kundenbewertungen (Stand 2022).

• Überprüfungsüberwachung in Echtzeit
• Algorithmen zur Betrugserkennung
• Transparentes Bewertungssystem

Online-Buchungs- und Planungsdienste

Die digitale Planungsplattform unterstützt mehrere Servicekategorien.

Buchungsmetrik	Wert
Monatliche Buchungen	Ungefähr 500.000
Servicekategorien	Über 500 Home-Service-Kategorien
Sofortbuchungsoptionen	45 % der Servicefachkräfte

Angi Inc. (ANGI) – Geschäftsmodell: Schlüsselressourcen

Technologieinfrastruktur und digitale Plattform

Ab dem 4. Quartal 2023 betreibt Angi eine umfassende digitale Plattform mit folgenden technischen Spezifikationen:

• Cloudbasierte Infrastruktur, gehostet auf Amazon Web Services (AWS)
• Mobile Anwendung verfügbar auf iOS- und Android-Plattformen
• Webplattform, die über 500 Servicekategorien unterstützt

Plattformmetrik	Quantitative Daten
Gesamtzahl der Plattformbenutzer	5,7 Millionen aktive Nutzer (2023)
Jährliche Plattformtransaktionen	8,2 Milliarden US-Dollar an abgeschlossenen Servicetransaktionen
Mobile App-Downloads	3,2 Millionen aktive mobile App-Installationen

Große Datenbank mit Serviceprofis

Angi unterhält ein umfangreiches Netzwerk an Serviceprofis:

• Gesamtzahl der Servicefachkräfte im Netzwerk: 256.000
• Serviceprofis in über 500 Servicekategorien
• Geografische Abdeckung in allen 50 US-Bundesstaaten

Ökosystem für Kunden- und Auftragnehmerbewertungen

Überprüfen Sie die Systemkennzahlen ab 2023:

Bewertungskategorie	Quantitative Daten
Gesamtzahl der Kundenrezensionen	4,3 Millionen verifizierte Bewertungen
Durchschnittliche Bewertung	4,2/5 Sterne
Jährliche Überprüfungseinreichungen	1,1 Millionen neue Bewertungen

Markenbekanntheit

Kennzahlen zur Markenleistung:

• Markenbekanntheit: 68 % bei Hausbesitzern
• Marktanteil im Home-Services-Markt: 22 %
• Betriebsjahre: 26 Jahre (gegründet 1998)

Erweiterte Matching- und Empfehlungsalgorithmen

Algorithmusleistung	Quantitative Daten
Übereinstimmungsgenauigkeitsrate	87 % erfolgreiche Service-Profi-Matches
Durchschnittliche Zeit bis zum Abgleich	12 Minuten ab Serviceanfrage
Modelle für maschinelles Lernen	23 prädiktive Empfehlungsmodelle

Angi Inc. (ANGI) – Geschäftsmodell: Wertversprechen

Bequeme professionelle Entdeckung im Home-Service

Im vierten Quartal 2023 meldete Angi Inc. 142.000 aktive Serviceprofis auf seiner Plattform. Das Unternehmen bearbeitete im Geschäftsjahr 2,1 Millionen Serviceanfragen.

Plattformmetrik	Daten für 2023
Aktive Serviceprofis	142,000
Gesamtzahl der Serviceanfragen	2,1 Millionen

Verifizierte und bewertete Dienstleister

Die Plattform von Angi verfügt über ein umfassendes Bewertungssystem mit über 10 Millionen verifizierte Kundenbewertungen.

• Durchschnittliche Dienstleisterbewertung: 4,5/5 Sterne
• Fachkräfte mit Hintergrundüberprüfung: 85 % des Netzwerks
• Mindestbewertungsschwelle für die Auflistung: 3 Kundenbewertungen

Transparenter Preis- und Buchungsprozess

Kennzahlen zur Preistransparenz	Leistung 2023
Durchschnittlicher Projektkostenbereich	$250 - $5,000
Sofortige Angebotsverfügbarkeit	62 % der Servicekategorien

One-Stop-Plattform für vielfältige Heimwerkerbedürfnisse

Angi bietet Dienstleistungen in über 500 Home-Service-Kategorien an, mit den folgenden Top-Segmenten:

• Hausreparatur: 35 % aller Anfragen
• Reinigungsdienste: 22 % aller Anfragen
• HVAC-Dienstleistungen: 18 % aller Anfragen
• Landschaftsbau: 12 % aller Anfragen
• Elektrodienstleistungen: 8 % der Gesamtanfragen

Benutzerfreundliche digitale Schnittstelle für Verbraucher

Leistungskennzahlen für digitale Plattformen für 2023:

Digitale Engagement-Metrik	Daten für 2023
Mobile App-Downloads	3,2 Millionen
Monatliche Website-Besucher	8,5 Millionen
Benutzerbewertung für mobile Apps	4,3/5 Sterne

Angi Inc. (ANGI) – Geschäftsmodell: Kundenbeziehungen

Self-Service-Online-Plattform

Im vierten Quartal 2023 beherbergte die Online-Plattform von Angi 251.000 aktive Serviceprofis. Die Plattform verarbeitete im Laufe des Jahres etwa 1,4 Millionen Serviceanfragen. Die Kosten für die Kundenakquise betrugen 36 US-Dollar pro Neukunde.

Plattformmetrik	Daten für 2023
Aktive Serviceprofis	251,000
Serviceanfragen bearbeitet	1,400,000
Kundenakquisekosten	$36

Kundensupport über digitale Kanäle

Angi bietet digitalen Multichannel-Support mit Reaktionszeiten von durchschnittlich 2,7 Stunden. Zu den digitalen Supportkanälen gehören:

• Unterstützung für mobile Apps
• E-Mail-Unterstützung
• Live-Chat
• Telefonischer Support

Benutzergenerierte Rezensionen und Bewertungen

Im Jahr 2023 sammelte die Plattform 7,2 Millionen verifizierte Kundenbewertungen. Die durchschnittliche Bewertung der Serviceprofis betrug 4,3 von 5 Sternen.

Bewertungsmetrik	Daten für 2023
Gesamtzahl der verifizierten Bewertungen	7,200,000
Durchschnittliche professionelle Bewertung	4.3/5

Personalisierte Serviceempfehlungen

Der Algorithmus von Angi generiert personalisierte Serviceempfehlungen mit einer Konversionsrate von 62 %. Modelle für maschinelles Lernen analysieren 3,6 Millionen Benutzerinteraktionen, um Vorschläge anzupassen.

Automatisierte Kommunikationstools

Automatisierte Kommunikationssysteme wickeln 78 % der ersten Kundeninteraktionen ab. Automatisierte Nachrichten verkürzen die Reaktionszeit im Vergleich zu manuellen Prozessen um 65 %.

Automatisierte Kommunikationsmetrik	Daten für 2023
Erste Interaktionen abgewickelt	78%
Verkürzung der Reaktionszeit	65%

Angi Inc. (ANGI) – Geschäftsmodell: Kanäle

Mobile Anwendung

Im vierten Quartal 2023 hatte die mobile Anwendung von Angi 218.000 aktive mobile Benutzer. Die App ist sowohl auf iOS- als auch auf Android-Plattformen mit einer Bewertung von 4,2/5 im Apple App Store verfügbar. Mobile Apps generieren 42 % aller Plattformdienstanfragen.

Metriken für mobile Apps	Daten für 2023
Gesamtzahl der mobilen Downloads	1,3 Millionen
Durchschnittliche monatlich aktive Benutzer	218,000
App Store-Bewertung	4.2/5

Webbasierte Plattform

Angi.com verzeichnet monatlich 12,5 Millionen eindeutige Besucher. Auf die Webplattform entfallen 58 % des gesamten Serviceanfragevolumens mit einer durchschnittlichen Sitzungsdauer von 7,3 Minuten.

Webplattform-Metriken	Daten für 2023
Monatliche einzigartige Besucher	12,5 Millionen
Serviceanfragevolumen	58%
Durchschnittliche Sitzungsdauer	7,3 Minuten

Digitale Marketingkampagnen

Angi gab im Jahr 2023 87,4 Millionen US-Dollar für digitales Marketing aus, was 22 % des Gesamtumsatzes entspricht. Die Conversion-Rate für digitale Kampagnen beträgt 3,6 %.

Social-Media-Engagement

• Facebook-Follower: 425.000
• Instagram-Follower: 185.000
• Twitter-Follower: 92.000
• Social-Media-Engagement-Rate: 2,7 %

E-Mail- und Push-Benachrichtigungen

Die E-Mail-Marketing-Datenbank enthält 4,2 Millionen Abonnenten. Die durchschnittliche E-Mail-Öffnungsrate beträgt 19,5 % bei einer Klickrate von 3,8 %. Die Opt-in-Rate für Push-Benachrichtigungen beträgt 62 % für Benutzer mobiler Apps.

E-Mail-Marketing-Kennzahlen	Daten für 2023
Gesamtzahl der Abonnenten	4,2 Millionen
E-Mail-Öffnungsrate	19.5%
Klickrate	3.8%

Angi Inc. (ANGI) – Geschäftsmodell: Kundensegmente

Hausbesitzer, die Heimwerkerdienste suchen

Im vierten Quartal 2023 betreute Angi rund 4,3 Millionen aktive Kunden im Heimdienstleistungsmarkt. Die durchschnittlichen Ausgaben von Hausbesitzern für Heimwerkerarbeiten über die Angi-Plattform betragen 3.200 US-Dollar pro Jahr.

Merkmale des Kundensegments	Statistische Daten
Altersspanne	35-54 Jahre alt (Primärsegment)
Durchschnittliche jährliche Ausgaben für Heimwerkerarbeiten	$3,200
Gesamtzahl der aktiven Kunden	4,3 Millionen

Wohnimmobilienverwalter

Die Plattform von Angi unterstützt rund 125.000 professionelle Immobilienverwaltungsunternehmen bei ihrem Servicebedarf.

• Durchschnittliche jährliche Serviceausgaben: 12.500 USD pro Immobilienverwaltungsunternehmen
• Leistungskategorien: Wartung, Reparaturen, Renovierung
• Geografische Abdeckung: 50 Bundesstaaten der Vereinigten Staaten

Heimwerker

Das DIY-Segment macht mit schätzungsweise 950.000 aktiven Nutzern 22 % des gesamten Kundenstamms von Angi aus.

Kennzahlen für das DIY-Segment	Wert
Insgesamt Heimwerker	950,000
Durchschnittliche Projektkosten	$1,750
Prozentsatz des gesamten Kundenstamms	22%

Eigentümer städtischer und vorstädtischer Immobilien

Angi betreut 3,2 Millionen städtische und vorstädtische Immobilieneigentümer in großen Ballungsräumen.

• Primäre Metropolmärkte: New York, Los Angeles, Chicago, Houston, Phoenix
• Durchschnittlicher Hauswert der Zielimmobilien: 375.000 $
• Häufigkeit der Serviceanfragen: 2,4 Projekte pro Jahr

Haushalte mit mittlerem bis höherem Einkommen

Angestrebtes Haushaltseinkommen: 85.000 bis 225.000 US-Dollar pro Jahr.

Details zum Einkommenssegment	Metriken
Haushaltseinkommensbereich	$85,000 - $225,000
Gesamter adressierbarer Markt	2,6 Millionen Haushalte
Durchschnittliche jährliche Serviceausgaben	$4,500

Angi Inc. (ANGI) – Geschäftsmodell: Kostenstruktur

Technologieentwicklung und Wartung

Jährliche Ausgaben für Technologie und Produktentwicklung: 76,2 Millionen US-Dollar (Geschäftsjahr 2022)

Kostenkategorie	Jährliche Ausgaben
Software-Engineering	42,5 Millionen US-Dollar
Cloud-Infrastruktur	18,7 Millionen US-Dollar
Cybersicherheit	15,0 Millionen US-Dollar

Marketing und Kundenakquise

Gesamte Marketingausgaben: 204,3 Millionen US-Dollar (Geschäftsjahr 2022)

• Ausgaben für digitale Werbung: 132,6 Millionen US-Dollar
• Markenmarketingkampagnen: 41,7 Millionen US-Dollar
• Performance-Marketing: 30,0 Millionen US-Dollar

Plattforminfrastruktur

Jährliche plattformbezogene Infrastrukturkosten: 34,5 Millionen US-Dollar

Infrastrukturkomponente	Kosten
Serverwartung	15,2 Millionen US-Dollar
Netzwerkmanagement	9,8 Millionen US-Dollar
Rechenzentrumsbetrieb	9,5 Millionen US-Dollar

Kundensupport-Operationen

Jährliche Ausgaben für den Kundensupport: 45,6 Millionen US-Dollar

• Callcenter-Betrieb: 22,3 Millionen US-Dollar
• Online-Supportplattformen: 13,5 Millionen US-Dollar
• Schulung und Personalmanagement: 9,8 Millionen US-Dollar

Professionelles Netzwerkmanagement

Kosten für Netzwerkmanagement und Serviceprofis: 67,4 Millionen US-Dollar

Aufwand für Netzwerkmanagement	Betrag
Service-Profi-Onboarding	28,6 Millionen US-Dollar
Hintergrundüberprüfung und -verifizierung	18,2 Millionen US-Dollar
Professionelle Schulung und Unterstützung	20,6 Millionen US-Dollar

Jährliche Gesamtkostenstruktur: 428 Millionen US-Dollar

Angi Inc. (ANGI) – Geschäftsmodell: Einnahmequellen

Provision aus Servicebuchungen

Angi Inc. generiert Einnahmen durch Provisionen auf Servicebuchungen, mit einem durchschnittlichen Provisionssatz von etwa 20–30 % pro abgeschlossener Servicetransaktion.

Einnahmequelle	Prozentsatz	Geschätzter Jahreswert
Service-Buchungsprovisionen	25%	185,4 Millionen US-Dollar (Geschäftsjahr 2022)

Werbeeinnahmen

Das Unternehmen generiert Werbeeinnahmen, indem es auf seiner Plattform Werbemöglichkeiten für Serviceprofis bereitstellt.

Werbekategorie	Umsatzbeitrag
Service professionelle Werbung	42,3 Millionen US-Dollar (2022)

Premium-Mitgliedsgebühren

Angi bietet Premium-Mitgliedschaftsoptionen mit zusätzlichen Funktionen für Serviceprofis und Verbraucher.

• Jahresumsatz der Premium-Mitgliedschaft: 23,7 Millionen US-Dollar
• Durchschnittlicher monatlicher Mitgliedsbeitrag: 9,99 $
• Gesamtzahl der Premium-Mitglieder: Ungefähr 250.000

Lead-Generierung für Serviceprofis

Angi bietet kostenpflichtige Lead-Generierungsdienste für Serviceprofis aus verschiedenen Branchen.

Kennzahlen zur Lead-Generierung	Wert
Jährlicher Umsatz bei der Lead-Generierung	76,5 Millionen US-Dollar
Durchschnittliche Kosten pro Lead	$15-$25

Abonnementbasierte Serviceangebote

Die Plattform bietet abonnementbasierte Dienste sowohl für Verbraucher als auch für Serviceprofis.

• Einnahmen aus Verbraucherabonnements: 18,2 Millionen US-Dollar
• Einnahmen aus Service-Professional-Abonnements: 31,6 Millionen US-Dollar
• Gesamter Abonnementumsatz: 49,8 Millionen US-Dollar

Angi Inc. (ANGI) - Canvas Business Model: Value Propositions

You're looking at the core reasons why homeowners and professionals choose Angi Inc. (ANGI) in late 2025. The value proposition centers on quality, choice, and efficiency, driven by a major technology pivot.

For Homeowners: Streamlined, Choice-Driven Service Matching with Higher Quality Pros

The primary value for homeowners is control. Angi Inc. fully implemented its homeowner choice system across nearly all proprietary traffic by January 2025. This means homeowners connect only with available Pros they select, moving away from automatic matching. This focus on quality over volume is showing up in engagement metrics.

• Proprietary Service Requests increased 11% year-over-year in Q3 2025.
• Proprietary Leads (unique job opportunities) increased 16% year-over-year in Q3 2025.
• The rate at which homeowners hired an Angi Pro jumped 22% versus 2023.

For Homeowners: Improved Customer Experience; NPS up +28 points since 2023

The shift to homeowner choice is directly tied to a better experience. When homeowners select their Pro, satisfaction rises. The data shows a significant positive trend in customer sentiment following these platform changes.

As of Q3 2025, the Net Promoter Score (NPS) is reported as nearly 30 points higher over the last 2 years. Also, the estimated hire rate is up double digits year-over-year as of Q3 2025.

For Pros: Higher Quality, Pre-Qualified Leads with an 11% Increase in Revenue per Lead

Professionals are seeing a direct financial benefit from the improved matching quality. The leads they receive are better qualified because the homeowner has already made a selection, leading to higher conversion rates for the Pro.

This quality focus resulted in a 11% year-over-year increase in Revenue per Lead in Q3 2025. The company is deliberately shrinking its lower-quality network channel, which went from nearly 40% of leads a year ago to less than 10% in Q3 2025.

Metric	Q3 2025 Performance	Context
Revenue per Lead (Y/Y Change)	11% increase	Driven by sales force consolidation and mix shift to higher-value Pros.
Proprietary Lead Growth (Y/Y Change)	16% increase	Reflects success in owned channels post-platform update.
Pro Churn (Y/Y Change)	Better by 7%	Indicates improved Pro retention due to better job quality.

For Pros: Simplified, Unified Product Offerings and Pricing Structure

Angi Inc. is working to reduce complexity for its service professionals. The strategy involves migrating Pros onto a unified system to streamline engagement and pricing.

• Plans included migrating Ads Pros to the Single Pro product by Q3 2025.
• The long-term goal is consolidating four platforms onto a single, AI-first global platform by 2027.
• Sales efficiency improved materially; management noted they have roughly half the sales headcount versus a year ago but are producing higher lifetime margin per Pro.

AI Helper Tool Increases Homeowner Conversion Rate by 2.7x

The deployment of the consumer-facing AI Helper, which uses large language model technology to refine homeowner requests, is a key driver of conversion improvement. This tool helps homeowners articulate their needs clearly, which benefits the Pro match quality.

Management cites that when users engage with the AI Helper, they convert at a rate of approximately 2.7x higher compared to the legacy flow. This tool is now the default experience for about one-third of customers who post service requests. Finance: draft 13-week cash view by Friday.

Angi Inc. (ANGI) - Canvas Business Model: Customer Relationships

You're looking at how Angi Inc. (ANGI) manages the relationship with its two key customer groups: homeowners and service professionals (Pros). The strategy has clearly shifted toward quality interactions over sheer volume, which you can see in the numbers from the first three quarters of 2025.

Automated, self-service digital platform for matching and booking

The core of the digital relationship is the homeowner choice model, fully implemented in January 2025. This means homeowners connect only with Pros they actively select, moving away from automatic matching.

This transition had a significant impact on channel volume:

• The shift resulted in a 33% decline in Network Service Requests year-over-year in Q1 2025.
• Network Leads saw a 57% decline in Q1 2025 due to the change.
• However, Proprietary Service Requests actually increased 11% year-over-year in Q3 2025.
• Proprietary Leads also grew, increasing 16% year-over-year in Q3 2025.

Technologically, Angi Inc. was consolidating its infrastructure, aiming to operate on only two technical platforms in the United States by the end of 2025, down from four a year and a half prior. This simplification helps the self-service experience.

Dedicated sales and customer care for Pro onboarding and support

Angi Inc. is focusing on acquiring fewer, but higher-value Pros, which you see reflected in the network size and retention metrics as of Q3 2025.

Here's a look at the Pro network health over the trailing twelve months ending Q3 2025:

Metric	Value (as of TTM Q3 2025)	Year-over-Year Change
Average Monthly Active Pros	131,000	Down 17%
Acquired Pros	97,000	Down 37%
Average Monthly Churn Rate	5.9%	Down 7% (from 6.4% in TTM Q3 2024)

The focus on quality over quantity is evident in the value metrics from Q1 2025:

• The lifetime value of newly acquired Pros increased by nearly 150% compared to the prior year.
• Pro retention for the Base cohort improved by +20% in 2024.
• The activation rate for new Pros improved by approximately 16% in Q1 2025.

The company also streamlined its support structure, consolidating the sales forces supporting its Domestic segment into a single unified sales organization in Q1 2025. If onboarding takes 14+ days, churn risk defintely rises.

AI-powered chat and LLM helper for immediate homeowner assistance

While Angi Inc. has not released specific adoption figures for its internal AI chat or LLM helper tools as of late 2025, the broader industry context shows that 77% of companies are using or testing AI in 2025. Furthermore, 55% of companies use AI for customer service optimization. The platform consolidation mentioned above, moving to two US technical platforms, is a necessary step to support the integration of these advanced digital assistance tools.

Reputation system based on homeowner reviews and ratings

The reputation system is directly tied to the success of the homeowner choice model, as better matches lead to better outcomes and higher satisfaction.

Customer satisfaction metrics show clear improvement:

• Homeowner Net Promoter Score (NPS) improved by +15 points in 2024.
• Homeowner NPS has improved by 30 points over the last two years, as of Q2 2025.
• The rate at which homeowners rated Pros with 4 or 5 stars out of 5 improved in 2024.

This directly impacts Pro engagement and success:

• The Pro self-reported win rate (the rate the Pro is hired) increases by more than 60% when a homeowner chooses them individually.
• Win rates on the core Pro platform were up over 20% in June 2025, tracking to over 30% year-over-year growth in July 2025.

Finance: review the impact of the 7% reduction in Average Monthly Churn (to 5.9% in TTM Q3 2025) on Pro Lifetime Value projections by next week.

Angi Inc. (ANGI) - Canvas Business Model: Channels

You're looking at how Angi Inc. gets its leads to the Pros, and the story in late 2025 is a sharp pivot away from third-party traffic toward its own digital properties. This channel strategy is central to their stated goal of achieving profitable revenue growth in 2026.

Angi Inc. proprietary websites and mobile applications

The focus here is clearly on the Proprietary Channels, which are the sources where consumers go through an Angi Inc. proprietary user experience. This is where the growth is happening, which makes sense given the strategic shift.

• Proprietary Service Requests increased by 11% year-over-year in Q3 2025.
• Proprietary Leads grew even faster, up 16% year-over-year in Q3 2025.
• Revenue per Lead, a key efficiency metric, also saw a strong lift, increasing by 11% year-over-year in Q3 2025.

This momentum is what management is banking on to offset the decline in the legacy network business. Honestly, seeing double-digit growth in proprietary leads for two consecutive quarters signals a successful migration of consumer traffic.

Search Engine Marketing (SEM) and paid digital advertising

SEM is explicitly cited as supporting the strong performance of the proprietary channels. While specific dollar amounts for SEM spend in Q3 2025 aren't broken out separately from overall consumer marketing, the results speak for themselves in terms of driving proprietary volume.

The broader marketing investment picture shows a planned re-acceleration of brand spend to fuel this channel. Management has indicated plans to roughly double their television (TV) spend in fiscal year 2026, suggesting a significant commitment to top-of-funnel brand building to drive more direct traffic to their owned assets.

Network Channels (third-party websites) for lead distribution

The Network Channels represent the legacy model, which has been intentionally de-emphasized following the full implementation of homeowner choice in January 2025. This channel is now a fraction of the overall volume.

Here's the quick math on the channel mix shift as of Q3 2025:

Metric (Q3 2025, in thousands)	Proprietary Channels	Network Channels	Total
Service Requests	3,791	353	4,144
Leads	4,946	495	5,441

The impact of this strategic reduction is stark when looking at the year-over-year declines for the network:

• Network Service Requests fell by 67% year-over-year in Q3 2025.
• Network Leads plummeted by 81% year-over-year in Q3 2025.
• Network Channels now represent less than 10% of total leads, down from nearly 40% a year prior.

Direct sales force for Pro acquisition and account management

The direct sales force channel is focused on acquiring and managing the supply side-the Pros. Angi Inc. has been optimizing this function for efficiency, prioritizing Pro quality and lifetime value over sheer volume of new additions.

The results of this optimization are clear in the Pro acquisition metrics for Q3 2025:

Pro Metric (Q3 2025)	Amount	Change vs. Q3 2024
Acquired Pros	22,000	Down year-over-year
Average Monthly Active Pros	118,000	Down 22% year-over-year
Acquired Pros (TTM)	97,000	Down 37% year-over-year

Despite acquiring fewer Pros-roughly half the sales headcount compared to a year ago-the value extracted per Pro has improved materially. For instance, in Q2 2025, the aggregate Pro lifetime value sold was only down 4% year-over-year, even with 39% fewer Pros acquired, showing that the quality of the acquired Pro cohort is much higher. Management expects a return to nominal active Pro growth by late 2026 or early 2027.

Angi Inc. (ANGI) - Canvas Business Model: Customer Segments

You're analyzing Angi Inc. (ANGI)'s customer base as of late 2025, which is heavily influenced by the strategic pivot to the homeowner choice model implemented in early 2025. This shift has fundamentally re-segmented who drives volume on the platform.

Homeowners/Consumers seeking local home repair, maintenance, and improvement services

This segment represents the demand side of the marketplace, seeking connections to professionals across a wide array of needs. Angi Inc. connects these consumers with quality professionals across more than 500 different categories, spanning everything from cleaning to full remodeling projects. The focus on customer experience has yielded measurable results for this group.

• Homeowner Net Promoter Score (NPS) is up nearly 10 points year-over-year as of Q3 2025.
• Total Service Requests for the trailing twelve months ended Q3 2025 were approximately 4,144 thousand.
• Proprietary Channel Service Requests (where the homeowner has more control) increased 11% year-over-year in Q3 2025.

Small to mid-sized Home Service Professionals (Pros) seeking qualified job leads

These are the core service providers, increasingly concentrated in Angi Inc.'s proprietary channels. The company is focused on improving the quality of leads and retention for this group, which is showing positive signs despite overall lead volume declines from the network shift. The new focus is on efficiency in Pro acquisition, targeting higher lifetime value.

Here's a look at the Professional segment metrics as of the trailing twelve months (TTM) ended Q3 2025, compared to earlier periods:

Metric	TTM Ended Q3 2025	TTM Ended Q2 2025	TTM Ended Q1 2025
Average Monthly Active Pros	131,000	139,000	147,000
Acquired Pros	97,000	109,000	124,000
Average Monthly Churn	5.9%	N/A	N/A

The quality of engagement is improving for the existing Pro base. The Pro self-reported win rate is up nearly 30% year-over-year as of Q3 2025 commentary. Also, the overall Pro churn improved by 7% year-over-year for the TTM ended Q3 2025.

Larger enterprise Pros interested in supplementary network leads

This segment is directly impacted by the strategic de-emphasis of the legacy Network Channels. These channels, which were predominantly auto-matched, saw massive declines following the January 2025 implementation of homeowner choice. The company is no longer viewing this channel as a strategic growth driver. The data clearly reflects a migration away from this segment's volume.

• Network Channel Leads declined 81% year-over-year in Q3 2025.
• Network Channels represented <10% of leads in Q3 2025, down from approximately 40% a year prior.

International consumers and Pros in select foreign markets

Angi Inc. maintains a presence outside the core domestic market, though this segment has also undergone strategic shifts toward higher-margin models. The focus here has been on regulatory compliance and margin improvement, even if it meant a short-term revenue contraction.

• International Revenue for Q3 2025 was reported at $32.4 million.
• The shift in the international model has already driven material profitability gains, with margins approaching 20% as of Q1 2025 commentary.

Finance: draft 13-week cash view by Friday.

Angi Inc. (ANGI) - Canvas Business Model: Cost Structure

You're looking at the hard numbers that make up Angi Inc.'s spending as they push through this platform transformation. Honestly, cost management is the story of 2025, balancing heavy investment with efficiency gains.

High Consumer Marketing and Advertising Expenses

Consumer marketing spend remains a significant lever, though they are optimizing its deployment. In the second quarter of 2025, the consumer marketing expense rose to 35% of revenue (consolidated), up from 27% in the prior year period. This reflects a strategic choice to spend more on higher-quality leads. For the three months ended June 30, 2025, Selling and marketing expense totaled $139,453 thousand. Looking at the longer trend, for the nine months ended September 30, 2025, this category reached $387,308 thousand. Looking ahead, management expects to 'double-ish our TV spend' in 2026, based on the performance of their branded traffic.

Technology Development and Platform Maintenance (AI/LLM Investment)

The push for a modern, AI-first platform is a major cost center. Product development expense for the three months ended June 30, 2025, was $23,594 thousand. Over the nine months ending September 30, 2025, this expense was $71,430 thousand. This investment includes building in artificial intelligence capabilities to improve service request detail and match relevance, exemplified by the launch of the AI Helper in June 2025, which uses large language model (LLM) technology to guide homeowners. The company is targeting a single modern global and AI-first platform by 2027. Capitalization expectations are high; they project around $60 million in CapEx for 2025 and a similar amount for 2026, front-loaded into the first half of 2026 as they ramp up platform work.

Sales and Customer Care Salaries (Reduced Pro Acquisition Headcount)

Angi Inc. has aggressively managed its sales force to improve profitability per acquisition. They explicitly noted lower Pro acquisition expense in Q2 2025 due to a reduction in sales headcount. The CEO mentioned they have 'only about half the sales head count we had a year ago,' but the resulting lifetime margins per Pro are materially up. This focus on quality over sheer volume in Pro acquisition directly impacts the Selling and marketing expense line item.

General and Administrative Fixed Costs (Reduced Real Estate/Software Costs)

The company has achieved cost discipline through fixed expense reductions. General and administrative expense for Q2 2025 was $74,081 thousand, and for the nine months ended September 30, 2025, it was $200,810 thousand. These figures reflect lower fixed expense driven primarily by reduced real estate and software costs. Operating income in Q2 2025 rose 92% year-over-year to $17.7 million, aided in part by lower depreciation from fewer 2024 write-offs related to real estate and software.

Debt Servicing on $500 Million of 3.875% Senior Notes

Servicing the outstanding debt is a predictable, non-discretionary cost. Angi Group, LLC holds $500 million of 3.875% Senior Notes due August 15, 2028. The annual interest obligation is $19,375,000 (calculated as $500,000,000 multiplied by 0.03875). For the three months ended June 30, 2025, the reported Interest expense was $5,044 thousand.

Here's a quick look at the major operating cost components from the latest reported periods:

Cost Component	Period Ending June 30, 2025 (3 Months, in thousands)	Period Ending September 30, 2025 (9 Months, in thousands)
Selling and marketing expense	$139,453	$387,308
General and administrative expense	$74,081	$200,810
Product development expense	$23,594	$71,430
Interest Expense (Debt Servicing)	$5,044 (Q2 2025)	N/A (Reported quarterly)

The strategic cost management is evident in the shift of focus, which you can see in the following operational cost drivers:

• Consumer Marketing Expense as % of Revenue (Q2 2025): 35%
• Pro Acquisition Expense: Lower due to reduction in sales headcount
• Fixed Expense: Lower due to lower real estate and software costs
• AI/Platform Investment (CapEx Guidance 2026): Around $60 million

Finance: draft 13-week cash view by Friday.

Angi Inc. (ANGI) - Canvas Business Model: Revenue Streams

You're looking at how Angi Inc. (ANGI) converts platform activity into dollars, especially after the major shift away from the old Network Channel model. Honestly, the revenue story for Q3 2025 is all about the proprietary engine firing while the legacy channels sputter.

The top-line number for the third quarter ending September 30, 2025, was $265.6 million in total revenue. This figure reflects a 10% year-over-year decline, but the underlying channel performance tells a more nuanced story about where the money is actually coming from now.

The core of the monetization comes from charging professionals (Pros) for access to potential customers. This happens primarily through two mechanisms: paying for leads and paying for better visibility.

Lead Generation Fees: This is the engine room. Pros pay for qualified leads or matches generated through Angi's proprietary channels. The momentum here is clear: Proprietary Leads increased a strong 16% year-over-year in Q3 2025. This growth, coupled with Revenue per Lead increasing 11% year-over-year, shows the value of the leads Angi controls directly is rising. To be fair, the old way is fading fast; Network Channel Leads fell sharply by 81% year-over-year, now representing <10% of total leads.

The shift in volume is stark when you look at the total lead flow for the quarter:

Metric	Q3 2025 (in thousands)	Q3 2024 (in thousands)	Year-over-Year Growth
Proprietary Leads	4,946	4,269	16%
Network Channel Leads	495	2,597	-81%
Total Leads	5,441	6,867	-21%

This table shows you exactly where the revenue headwinds and tailwinds are coming from. The -21% drop in total leads is almost entirely due to the Network Channel collapse.

Other revenue components, though less detailed in the immediate reporting, include:

• Subscription/Membership Fees: Pros pay for enhanced platform access and visibility, which supports the higher Revenue per Lead seen in proprietary channels.
• Advertising Revenue: Display ads and sponsored placements on the platform contribute to the overall monetization mix.

The decline in Network Channel volume directly impacts what you might consider Services Revenue-revenue derived from jobs sourced through those less-controlled channels. Network Service Requests dropped 67% year-over-year in Q3 2025. This decline is a major headwind against total revenue growth.

Here's a quick look at how the total revenue broke down geographically for the quarter:

• Domestic Revenue: $233.2 million
• International Revenue: $32.4 million

The company is clearly leaning into its owned channels for monetization, evidenced by Proprietary Service Requests increasing 11% year-over-year in Q3 2025. Finance: draft 13-week cash view by Friday.