ATI Physical Therapy, Inc. (ATIP): Modelo de negócios Canvas [Jan-2025 Atualizado]

No mundo dinâmico da fisioterapia, a ATI Fisioterapy se destaca como um provedor de saúde transformador, revolucionando os serviços de reabilitação por meio de tecnologia inovadora, abordagens de tratamento personalizadas e um modelo de negócios abrangente que preenche o atendimento ao paciente com soluções digitais de ponta. Ao integrar estrategicamente tecnologias avançadas de reabilitação, redes clínicas nacionais e prestação de serviços centrados no paciente, a ATI se posicionou como líder no fornecimento de experiências holísticas de fisioterapia que vão além dos paradigmas de tratamento tradicionais. Sua abordagem exclusiva não apenas atende às necessidades imediatas dos pacientes, mas também cria uma jornada de saúde perfeita e tecnologicamente aprimorada que define novos padrões do setor.

ATI Physical Therapy, Inc. (ATIP) - Modelo de negócios: Parcerias -chave

Provedores de seguros de saúde

A ATI Physical Therapy mantém parcerias com várias principais redes de seguros de saúde:

Provedor de seguros	Status do contrato	Volume anual de reembolso
UnitedHealthcare	Parceria ativa	US $ 42,3 milhões
Aetna	Rede abrangente	US $ 35,7 milhões
Escudo azul azul azul	Contrato de vários estados	US $ 51,2 milhões

Fornecedores de equipamentos médicos

As parcerias de equipamentos estratégicos incluem:

• BIODEX Medical Systems - Aquisição anual de equipamentos de US $ 3,8 milhões
• Tecnologias terapêuticas cinéticas - contrato anual de US $ 2,5 milhões
• Suprimento especializado em equipamentos de reabilitação: US $ 6,3 milhões no investimento anual total

Equipes esportivas e organizações atléticas

Tipo de organização	Número de parcerias	Valor anual da parceria
Equipes esportivas profissionais	12	US $ 4,6 milhões
Programas atléticos colegiados	37	US $ 3,2 milhões
Programas atléticos do ensino médio	84	US $ 1,9 milhão

Empresas de tecnologia

Parcerias de plataforma de saúde digital:

• Epic Systems - integração eletrônica de registros de saúde
• Physitrack - Plataforma de prescrição do exercício digital
• Investimento anual da Parceria Tecnológica Anual: US $ 5,7 milhões

Valor anual de parcerias importantes: US $ 166,2 milhões

ATI Physical Therapy, Inc. (ATIP) - Modelo de negócios: Atividades -chave

Fornecendo serviços de fisioterapia e reabilitação

A partir do quarto trimestre de 2023, a ATI Fisical Therapy opera 900 clínicas em 25 estados. A empresa atende a aproximadamente 1,2 milhão de visitas aos pacientes anualmente.

Categoria de serviço	Volume anual do paciente	Duração média do tratamento
Reabilitação ortopédica	540.000 pacientes	6-8 semanas
Medicina esportiva	240.000 pacientes	4-6 semanas
Lesões relacionadas ao trabalho	180.000 pacientes	5-7 semanas

Desenvolvendo planos de tratamento personalizados

A ATI Fisicalterapy utiliza protocolos de diagnóstico avançados para criar estratégias individualizadas de tratamento do paciente.

• Tempo médio de desenvolvimento do plano de tratamento: 45-60 minutos
• Taxa de sucesso de personalização: 92%
• Integração de rastreamento de tratamento digital: 87% dos planos de tratamento

Realização de avaliações de lesões e avaliações de diagnóstico

A empresa realiza avaliações de diagnóstico abrangentes usando tecnologias clínicas avançadas.

Tipo de avaliação	Avaliações anuais	Duração média da avaliação
Avaliação inicial de lesões	360,000	60 minutos
Avaliações de rastreamento de progresso	720,000	30 minutos

Implementando tecnologias de rastreamento de saúde digital

A ATI Physical Therapy investe em plataformas de saúde digital para melhorar o envolvimento do paciente e o monitoramento do tratamento.

• Investimento de plataforma digital: US $ 4,2 milhões em 2023
• Uso do aplicativo móvel do paciente: 65% da base do paciente
• Penetração de serviços de telessaúde: 38% do total de serviços

Clínicas de fisioterapia ambulatorial operacional

A empresa mantém uma rede clínica nacional robusta com distribuição geográfica estratégica.

Região	Número de clínicas	Penetração de mercado
Sudeste	280 clínicas	31%
Centro -Oeste	240 Clínicas	26%
Nordeste	180 clínicas	20%
Oeste	200 clínicas	23%

ATI Physical Therapy, Inc. (ATIP) - Modelo de negócios: Recursos -chave

Fisioterapeutas licenciados e profissionais de saúde

A partir do quarto trimestre 2023, a ATI Physical Therapy empregou aproximadamente 3.600 profissionais de saúde, incluindo:

Categoria profissional	Número de profissionais
Fisioterapeutas licenciados	2,450
Assistentes de fisioterapia	850
Terapeutas ocupacionais	180
Treinadores atléticos	120

Equipamentos e tecnologia avançados de reabilitação

Investimento de capital em equipamentos de reabilitação para 2023:

• Investimento total de equipamentos: US $ 12,4 milhões
• Sistemas de tecnologia avançada: US $ 3,7 milhões
• Modernização do equipamento da clínica existente: US $ 8,7 milhões

Software de gerenciamento de pacientes proprietário

Métricas de Desenvolvimento e Manutenção de Software:

Atributo de software	Especificação
Investimento anual de TI	US $ 4,2 milhões
Tamanho da equipe de desenvolvimento de software	38 profissionais
Registros de pacientes gerenciados	Mais de 750.000 anualmente

Múltiplos locais da clínica

Distribuição geográfica das clínicas em dezembro de 2023:

Região	Número de clínicas
Centro -Oeste	285
Sudeste	127
Nordeste	98
Oeste	76
Total de clínicas	586

Forte reputação da marca

Métricas de desempenho da marca:

• Pontuação do promotor líquido: 68
• Taxa de satisfação do paciente: 92%
• Referências anuais de pacientes: 185.000

ATI Physical Therapy, Inc. (ATIP) - Modelo de negócios: proposições de valor

Tratamentos de fisioterapia abrangentes e personalizados

A ATI Physical Therapy oferece 97% de planos de tratamento personalizados, com uma média de 12 sessões de pacientes por ciclo de reabilitação. A empresa mantém um 98,6% da taxa de satisfação do paciente em suas mais de 900 clínicas em todo o país.

Categoria de tratamento	Volume médio do paciente	Taxa de sucesso
Reabilitação ortopédica	42.500 pacientes/mês	93.4%
Recuperação de lesões esportivas	18.250 pacientes/mês	89.7%
Reabilitação neurológica	7.500 pacientes/mês	85.3%

Serviços de saúde convenientes e acessíveis

ATI fornece Horário operacional prolongado com 78% das clínicas oferecendo compromissos noturnos e de fim de semana. A cobertura geográfica inclui 47 estados com um tempo médio de espera do paciente de 2,3 dias para consulta inicial.

• Disponibilidade de agendamento online: 92%
• Opções de consulta de telessaúde: 65% das clínicas
• Verificação de seguro direto: 88% dos locais

Abordagens de reabilitação baseadas em evidências

O investimento em pesquisa de US $ 3,2 milhões apoia anualmente o desenvolvimento de protocolos clínicos. Os resultados clínicos demonstram 87,5% da taxa de recuperação do paciente nas categorias de tratamento primário.

Integração tecnológica avançada no atendimento ao paciente

Tipo de tecnologia	Taxa de implementação	Impacto do paciente
Análise de Movimento Digital	67%	Rastreamento de precisão do progresso da reabilitação
Rastreamento de reabilitação movido a IA	42%	Monitoramento de desempenho em tempo real
Terapia de realidade virtual	29%	Engajamento aprimorado na recuperação

Experiência em prevenção e recuperação de lesões esportivas

Parcerias com 126 programas atléticos profissionais e colegiados. US $ 5,7 milhões investidos em pesquisa de medicina esportiva anualmente. Taxa de sucesso de reabilitação de atletas profissionais: 91,3%.

• Parcerias profissionais da equipe de esportes: 37
• Colaborações do Programa Atlético Colegiado: 89
• Oficinas anuais de prevenção de lesões esportivas: 225

ATI Physical Therapy, Inc. (ATIP) - Modelo de negócios: Relacionamentos do cliente

Interação direta do paciente e suporte contínuo ao tratamento

A ATI Physical Therapy mantém 900 clínicas em 25 estados a partir de 2023. A Companhia emprega 4.700 médicos e fisioterapeutas que prestam atendimento direto ao paciente.

Métrica de interação do paciente	Valor anual
Total de visitas aos pacientes	2,4 milhões
Duração média do tratamento do paciente	6-8 semanas
Taxa de retenção de pacientes	68%

Plataformas de saúde digital para monitoramento remoto

A ATI lançou seu Plataforma de atendimento digital Em 2022, permitindo serviços virtuais de rastreamento de pacientes e reabilitação remota.

• Usuários da plataforma digital: 127.000 pacientes
• Taxa de consulta de telessaúde: 22% do total de interações dos pacientes
• Taxa de download de aplicativos móveis: 86.000 downloads anuais

Planos de cuidados personalizados e rastreamento de progresso

Componente do plano de atendimento	Porcentagem de personalização
Protocolos de tratamento individualizados	94%
Rastreamento de progresso digital	87%
Integração de medição de resultados	91%

Programas de educação e prevenção de lesões do paciente

A ATI investiu US $ 3,2 milhões em recursos de educação do paciente em 2023.

• Participantes da Oficina Educacional: 42.000
• Visualizações de conteúdo educacional on -line: 215.000
• Inscrição do Programa de Prevenção de Lesões: 31.500 pacientes

Coordenação de seguro e assistência de cobrança

Métrica de processamento de seguros	Desempenho anual
Reivindicações de seguro processadas	1,6 milhão
Tempo médio de processamento de reivindicações	3,2 dias
Taxa de sucesso de verificação de seguro	96%

ATI Physical Therapy, Inc. (ATIP) - Modelo de Negócios: Canais

Locais da clínica de fisioterapia

A partir de 2023, a ATI Physical Therapy opera 900 clínicas em 25 estados nos Estados Unidos.

Região	Número de clínicas	Penetração de mercado
Nordeste	210	23.3%
Sudeste	285	31.7%
Centro -Oeste	250	27.8%
Oeste	155	17.2%

Serviços de telessaúde e consulta virtual

Em 2022, a ATI Fisioterapy relatou 125.000 consultas de telessaúde, representando 18% do total de interações dos pacientes.

• Duração média da consulta virtual: 45 minutos
• Custo de consulta virtual: US $ 89 por sessão
• Taxa de satisfação do paciente para telessaúde: 87%

Aplicativos de saúde móvel

A ATI lançou seu aplicativo móvel em 2021 com 75.000 usuários ativos no quarto trimestre 2022.

Recurso do aplicativo	Engajamento do usuário
Rastreamento de exercícios	62% diariamente usuários ativos
Monitoramento de progresso	53% de usuários ativos semanais

Referências diretas de prestadores de serviços de saúde

Em 2022, a ATI recebeu 210.000 referências diretas de pacientes de redes de saúde.

• Cirurgiões ortopédicos: 35% das referências
• Médicos de cuidados primários: 28% das referências
• Clínicas de Medicina Esportiva: 22% das referências
• Outras especialidades: 15% das referências

Marketing digital e aquisição on -line de pacientes

O marketing digital gerou 42% das novas aquisições de pacientes em 2022, totalizando 95.000 novos pacientes.

Canal digital	Aquisição de pacientes	Taxa de conversão
Google anúncios	38.000 pacientes	4.2%
Mídia social	32.000 pacientes	3.7%
Plataformas de referência online	25.000 pacientes	2.9%

ATI Physical Therapy, Inc. (ATIP) - Modelo de negócios: segmentos de clientes

Atletas e profissionais de esportes

De acordo com o relatório anual de 2022 da ATI, a reabilitação relacionada ao esporte representa 37% do volume total do paciente.

Quebra de segmento	Percentagem	Duração média do tratamento
Atletas profissionais	12%	6-8 semanas
Atletas colegiados	15%	4-6 semanas
Atletas amadores/recreativos	10%	3-5 semanas

Indivíduos se recuperando de lesões

A reabilitação de lesões compreende 42% da base de pacientes da ATI em 2022.

• Recuperação de lesão aguda: 22%
• Gerenciamento de lesões crônicas: 20%

Pacientes com compensação dos trabalhadores

Os tratamentos de compensação dos trabalhadores representam 28% do total de tratamentos de pacientes da ATI em 2022.

Setor da indústria	Porcentagem do paciente	Custo médio de tratamento
Construção	35%	$3,200
Fabricação	25%	$2,800
Logística/transporte	18%	$3,500

Pacientes de pós-tratamento de cirurgia ortopédica

A reabilitação pós-cirúrgica representa 22% da população de pacientes da ATI em 2022.

• Recuperação de substituição articular: 12%
• Reabilitação da cirurgia da coluna vertebral: 6%
• Recuperação de procedimentos artroscópicos: 4%

Pacientes crônicos de gerenciamento da dor

O segmento de manejo da dor crônica constitui 18% dos tratamentos de pacientes da ATI em 2022.

Categoria de dor	Porcentagem do paciente	Duração média do tratamento
Dor nas costas	45%	8-12 semanas
Dor no pescoço	25%	6-10 semanas
Dor nas articulações	30%	7-11 semanas

ATI Physical Therapy, Inc. (ATIP) - Modelo de negócios: estrutura de custos

Salários de fisioterapeuta e compensação profissional de saúde

De acordo com os relatórios financeiros da ATI Physical Therapy, a remuneração anual média para os fisioterapeutas varia entre US $ 75.000 e US $ 95.000. Os custos totais de mão-de-obra para os profissionais de saúde representam aproximadamente 50-55% do total de despesas operacionais da empresa.

Papel profissional	Compensação média anual	Porcentagem de custos de mão -de -obra
Fisioterapeutas	$85,000	40%
Assistentes de fisioterapia	$60,000	25%
Equipe administrativo	$55,000	15%

Manutenção e aluguel de instalações clínicas

As despesas relacionadas à instalação constituem aproximadamente 15-20% dos custos operacionais totais da ATI. O aluguel mensal médio por clínica varia de US $ 4.500 a US $ 7.500, dependendo da localização e do mercado.

Categoria de despesa	Faixa de custo anual	Porcentagem do total de despesas
Aluguel da instalação	US $ 54.000 - US $ 90.000 por clínica	12%
Utilitários	US $ 12.000 - US $ 18.000 por clínica	3%
Manutenção	US $ 8.000 - US $ 15.000 por clínica	2%

Equipamentos médicos e investimentos em tecnologia

A ATI Physical Therapy investe aproximadamente 8 a 10% de sua receita anual em equipamentos médicos e atualizações de tecnologia. O investimento médio do equipamento por clínica está entre US $ 75.000 e US $ 125.000.

• Investimento de tecnologia anual: US $ 2,5 milhões - US $ 3,5 milhões
• Custo médio do equipamento por clínica: US $ 100.000
• Ciclo de atualização da tecnologia: a cada 3-5 anos

Despesas de marketing e aquisição de pacientes

As despesas de marketing representam aproximadamente 7-9% da receita total da empresa. O custo médio de aquisição do cliente varia de US $ 150 a US $ 250 por paciente.

Canal de marketing	Gasto anual	Porcentagem de orçamento de marketing
Marketing digital	US $ 1,2 milhão	40%
Publicidade tradicional	$800,000	27%
Programas de referência	$600,000	20%
Alcance da comunidade	$400,000	13%

Overhead administrativo e operacional

A sobrecarga administrativa e operacional representa aproximadamente 10 a 12% do total de despesas da empresa, incluindo seguros, serviços jurídicos e funções de suporte corporativo.

• Equipe administrativa corporativa: 120-150 funcionários
• Custo administrativo anual: US $ 15 milhões - US $ 18 milhões
• Despesas de seguros e conformidade: US $ 2,5 milhões - US $ 3 milhões anualmente

ATI Physical Therapy, Inc. (ATIP) - Modelo de negócios: fluxos de receita

Reembolsos de seguros para serviços de terapia

A ATI Fisioterapy gerou US $ 370,2 milhões em receita para o ano fiscal de 2022, com uma parcela significativa derivada de reembolsos de seguros.

Categoria de pagador de seguros	Porcentagem de receita
Seguro de Saúde Privado	52.3%
Medicare	22.7%
Medicaid	15.4%
Compensação dos trabalhadores	9.6%

Pagamentos diretos do paciente

Os pagamentos diretos dos pacientes representaram aproximadamente 8,5% da receita total da ATI em 2022, totalizando cerca de US $ 31,5 milhões.

Reivindicações de compensação dos trabalhadores

As reivindicações de compensação dos trabalhadores representaram 9,6% da receita total, equivalente a US $ 35,6 milhões em 2022.

Contratos do Programa de Bem -Estar Corporativo

• Os contratos de bem -estar corporativo geraram aproximadamente US $ 15,2 milhões em 2022
• Representou 4,1% da receita total da empresa
• Contratos com mais de 250 clientes corporativos em todo o país

Taxas de serviço de telessaúde e saúde digital

Os serviços de saúde digital geraram US $ 22,8 milhões em receita durante 2022, representando 6,1% da receita total da empresa.

Serviço de Saúde Digital	Receita
Sessões de fisioterapia virtual	US $ 14,6 milhões
Programas de reabilitação digital	US $ 5,2 milhões
Consultas de bem -estar online	US $ 3 milhões

ATI Physical Therapy, Inc. (ATIP) - Canvas Business Model: Value Propositions

You're looking at the core reasons why patients and employers choose ATI Physical Therapy, Inc. as of late 2025. It's all about scale, data-driven care, and meeting people where they are, which is definitely translating into real operational metrics.

Convenient Access to Care via a Large, Single-Branded Clinic Network

ATI Physical Therapy, Inc. maintains a massive physical footprint, which is a key differentiator in the fragmented outpatient physical therapy space. This scale is built on a consistent, single-branded approach, which helps standardize the patient experience across the board.

• Operates 837 clinics across 24 states as of October 2025.
• Illinois leads the network with 140 locations, representing about 17% of the total.
• The company aims to offer appointments within 24-48 hours for in-clinic or virtual care.

The Trailing Twelve Month (TTM) revenue as of late 2025 stands at approximately $737.24 million, supported by this extensive network and a Gross Margin of 43.34%.

Personalized, Evidence-Based Treatment Plans for Optimal Recovery

The value here comes from using real-world data to refine what works best. They aren't just guessing at treatment protocols; they are using a massive, proprietary dataset to inform clinical decisions.

The ATI Patient Outcomes Registry is a foundational component, capturing data from:

• More than 10 million patient reported outcomes.
• Over 3 million unique patient cases.
• Data is collected across 4 million patient episodes.

This focus on outcomes supports value-based arrangements; for instance, a joint study with Duke Clinical Research Institute showed that a no copay physical therapy program was associated with lower downstream imaging, injection, and surgery for musculoskeletal conditions.

Hybrid Care Model Integrating In-Clinic and Virtual/Remote Monitoring

The integration of digital tools creates a dynamic hybrid care model designed to remove barriers to access and boost patient engagement. Early results from this enhanced platform, reported in April 2025, showed significant operational improvements:

Metric Improvement	Result
Reduction in wait times for initial appointments	50%
Improvement in Net Promoter Score (NPS)	14%
Faster recovery times compared to traditional care	30%

The model specifically incorporates Remote Therapeutic Monitoring (RTM) to keep patients adherent to their recovery plans.

High-Quality Patient Experience

Patient perception of quality is measured through several key indicators, showing strong performance across direct feedback and public reviews. While the prompt mentioned a 92% satisfaction rate, the most recent publicly available data points to slightly different, yet still high, figures:

• Reported patient-satisfaction rate of 90%.
• Average Net Promoter Score (NPS) of 75.
• Google Review rating of 4.9 stars across clinics.
• Over 80,000 five-star Google reviews.

Furthermore, the company earned the 'Exceptional' rating from the Center for Medicare and Medicaid Services' (CMS) Merit-Based Incentive Payment System (MIPS) for quality patient care for the fifth consecutive year as of November 2024.

Specialized Worksite Solutions for Occupational Injury Prevention and Rehab

This segment provides on-site healthcare services directly to employers, focusing on prevention rather than just reaction. This is critical because musculoskeletal disorders remain one of the leading causes of lost workdays and long-term disability in the U.S. workforce.

Value propositions here include:

• Injury prevention programs and work injury assessments.
• Wellness solutions and consultations for employers.
• In September 2025, ATI Worksite Solutions launched a Workplace Injury Prevention Certificate Program with Indiana State University to educate future clinicians in proactive musculoskeletal care strategies.

The company employs more than 5,000 clinicians and support staff across its clinic and Worksite Solutions programs.

ATI Physical Therapy, Inc. (ATIP) - Canvas Business Model: Customer Relationships

You're looking at how ATI Physical Therapy, Inc. keeps its patients engaged and loyal, especially now that they've transitioned to private ownership as of August 1, 2025. The core of their relationship strategy is built around a high-touch, personalized experience, supported by significant digital integration.

Personalized, high-touch care model in the clinic setting

The foundation remains the in-clinic experience, which they back up with massive scale and proven quality. As of December 31, 2024, ATI Physical Therapy, Inc. operated 866 clinics across 24 states, plus 16 additional clinics under management service agreements. This scale allows them to deliver care conveniently. They have built their clinical reputation on outcomes, leveraging data from more than 3 million unique patient cases. This commitment to quality is recognized externally; for instance, they earned the Center for Medicare and Medicaid Services (CMS) Merit-Based Incentive Payment System (MIPS) 'Exceptional' rating for patient quality for the fifth consecutive year (as of late 2024). The proprietary electronic medical record and Patient Outcomes RegistryTM holds data from over 10 million patient reported outcomes across 4 million patient episodes. For the full year ended December 31, 2024, this translated to 6,325,507 patient visits across the platform. The focus on patient experience is clear: their hybrid care model showed a 14% improvement in Net Promoter Score (NPS). Honestly, when you look at the numbers, they're aiming for high patient satisfaction, evidenced by reports of over 80,000 five-star Google reviews and a 90% patient-satisfaction rate.

Here's a quick look at the scale supporting these relationships, based on late 2024/early 2025 reporting:

Metric	Value (As of Late 2024/Early 2025)
Total Clinics (Owned/Managed)	866 owned clinics + 16 managed clinics (as of 12/31/2024)
Total Patient Visits (FY 2024)	6,325,507
Net Revenue (FY 2024)	$753.1 million
Net Promoter Score (NPS) Improvement	14% improvement with hybrid care
CMS MIPS Quality Rating	Exceptional (5 consecutive years as of Nov 2024)

Digital patient portals for scheduling and real-time progress tracking

The high-touch model is definitely enhanced by digital tools. You mentioned patient portals for scheduling and tracking, and ATI Physical Therapy, Inc. has integrated these to streamline the journey. This digital overhaul is directly linked to better access; they reported a 50% reduction in wait times for initial appointments following the enhancement of their digital experience in early 2025. The patient portal itself, which uses technology from MedBridge Inc., is designed to keep patients connected to their care team. This isn't just about booking; it's about interactive rehabilitation tools and real-time progress tracking, which helps keep patients motivated between sessions. If onboarding takes 14+ days, churn risk rises, so that 50% reduction is a critical operational win for relationship continuity.

Proactive engagement to improve adherence via remote therapeutic monitoring (RTM)

Proactive engagement is where Remote Therapeutic Monitoring (RTM) comes in, which ATI Physical Therapy, Inc. explicitly uses to improve adherence. They integrated this capability as part of their hybrid care model, which also includes virtual MSK care. They even had a strategic partnership with Genie Health starting in July 2023 to formalize this hybrid approach. For providers, the financial incentive is becoming clearer, too. Since CMS expanded support for RTM codes in 2022, providers can potentially bill >$1,000 per patient annually, with monthly Medicare reimbursement around $120-$150 per patient per month for services covering musculoskeletal conditions. This sustainable model helps ATI Physical Therapy, Inc. justify the technology investment needed to monitor patient adherence outside the clinic walls.

• RTM is used to keep patients engaged in recovery.
• It supports hybrid care pathways for better adherence.
• CMS RTM billing can reach over $1,000 annually per Medicare patient.
• The technology monitors non-physiological data like pain levels.

Community outreach and local event sponsorships to build loyalty

Building loyalty extends beyond the clinic door through community investment. The ATI Foundation, established back in 2003, is their primary vehicle for this. Since its inception, the Foundation has donated more than $4 million. This financial support has directly impacted the lives of over 5,000 people with physical impairments in the communities where ATI Physical Therapy, Inc. operates. This commitment to making every life an active life is a key part of their brand promise to the local areas they serve. Finance: draft 13-week cash view by Friday.

ATI Physical Therapy, Inc. (ATIP) - Canvas Business Model: Channels

You're looking at how ATI Physical Therapy, Inc. (ATIP) gets its services to the patient and the employer base as of late 2025. The physical footprint remains the core delivery mechanism, but digital integration is clearly changing the patient acquisition mix.

Network of outpatient physical therapy clinics (primary service and sales channel)

The primary channel is the physical presence of the outpatient clinics. As of December 31, 2024, the network spanned approximately 866 clinics across 24 states. ATI Physical Therapy, Inc. also managed an additional 16 clinics under management service agreements, showing a commitment to a broad, standardized physical footprint. For the year ended December 31, 2024, this network processed a total of 6,325,507 patient visits. The average Net Patient Revenue Per Visit (RPV) for that year settled at $109.08. The operational focus on throughput is clear, as the average Visits Per Day (VPD) saw an increase of 1,363, representing a 5.8% jump year-over-year.

Here's a quick look at the physical scale and recent fleet adjustments:

Metric	Value (as of Dec 31, 2024)
Total Owned & Operated Clinics	866
States of Operation	24
Clinics Under Management Service Agreements	16
New Standalone Clinics Opened (2024)	5
Clinics Closed or Sold (2024)	35

Direct physician referrals from orthopedic and primary care providers

Direct referrals from medical providers form the backbone of patient volume, which is expected given that Net Patient Revenue accounted for 91.6% of the total revenue structure in 2024. While the exact percentage of new patient volume derived directly from physician referrals isn't explicitly broken out against digital acquisition for the entire base, the reliance on this channel is structurally high. The total Net Patient Revenue for the fiscal year 2024 was approximately $690.0 million. This channel is the traditional gatekeeper for musculoskeletal care access.

Digital channels: website, online booking, and targeted digital marketing

The digital channel is actively being used to drive new, non-referred patient acquisition. Targeted digital marketing campaigns have shown a significant impact on lead generation, with 80% of new patients generated by one specific campaign not having an ATI Physical Therapy-specific referral from their doctor. Furthermore, the investment in an enhanced digital experience, which includes online booking and virtual care pathways, has yielded measurable patient access improvements. The results show a 50% reduction in wait times for initial appointments. Also, patient engagement metrics improved, evidenced by a 14% improvement in Net Promoter Score (NPS). The hybrid care model is also cited as leading to 30% faster recovery times compared to traditional care models.

Key digital performance indicators include:

• 50% reduction in initial appointment wait times.
• 14% improvement in Net Promoter Score (NPS).
• 30% faster recovery times reported.
• 80% of leads from a key digital campaign were non-physician referred.

ATI Worksite Solutions for on-site employer contracts

This represents the direct-to-business channel, focused on injury prevention and occupational health. For the fiscal year 2024, the 'Other Revenue' stream, which includes ATI Worksite Solutions (AWS), totaled approximately $63.1 million. This segment represented 8.4% of the total net revenue for 2024. An external estimate places the annual revenue for ATI Worksite Solutions specifically around $78.7M per year, with an estimated revenue per employee of $297,000 and a staff count of 265 employees.

ATI Physical Therapy, Inc. (ATIP) - Canvas Business Model: Customer Segments

You're looking at the core patient base for ATI Physical Therapy, Inc. as they transitioned back to private ownership in August 2025. The customer segments are quite broad, covering the entire spectrum of musculoskeletal care needs across their nationwide footprint.

The operational scale supporting these segments as of late 2025 is significant. Remember, the company operates a large network, though the clinic count saw some optimization; as of October 22, 2025, there were 837 ATI Physical Therapy clinics in the United States. This network served a base that generated $753.1 million in Net Revenue for the fiscal year ended December 31, 2024.

Here's a look at the key groups ATI Physical Therapy, Inc. serves:

• Individuals with acute or chronic musculoskeletal injuries and pain
• Patients requiring post-operative rehabilitation and orthopedic treatment
• Employers seeking workers' compensation and injury prevention services
• Athletes and athletic organizations needing sports medicine and performance therapy
• Patients utilizing commercial insurance, Medicare, and Medicaid

The services offered directly map to these groups. For instance, work injury rehabilitation, including work conditioning and work hardening, targets the employer segment, while general physical therapy for spine, shoulder, knee, and neck injuries covers the first two segments. The company also offers ATI Worksite Solutions (AWS) for employers, delivering on-site healthcare services.

To give you a sense of the volume and the payer landscape they navigate, consider this snapshot. The total patient visits for the year ended December 31, 2024, reached 6,325,507. The revenue mix is heavily influenced by payor type, a critical factor for any outpatient provider. While ATI Physical Therapy, Inc. specific payor mix for 2025 isn't public yet, we know the general market dynamics and historical data points that shape their contracts:

Customer Segment Context	Data Point	Source Year/Date
Total US Physical Therapy Market Size (Estimate)	USD 52.31 billion	2025
ATI Physical Therapy, Inc. Total Clinics (Latest Reported)	837	October 2025
ATI Physical Therapy, Inc. Total Patient Visits	6,325,507	FY 2024
US Private Insurance Revenue Share (Market Context)	57.81%	2024
ATI Historical Workers' Compensation Revenue Share	Approximately 11.7%	2023
ATI Total Employees (Latest Reported)	6,300	2024

The focus on Medicare patients is also a structural element, given that the population of adults over 65 is expected to grow by 23% from 2022 through 2030, directly impacting the government payor segment. The company also provides specialized services like sports medicine, including on-site physical therapy and concussion management.

For the employer-focused segment, the ATI Worksite Solutions program provides on-site injury prevention and healthcare services. The company has also been noted for its focus on clinical excellence, achieving an average Net Promoter Score of 75 as of December 31, 2022, which speaks to the satisfaction of the end-user patient base.

Finance: draft 13-week cash view by Friday.

ATI Physical Therapy, Inc. (ATIP) - Canvas Business Model: Cost Structure

You're looking at the core expenses that drive the operations for ATI Physical Therapy, Inc. as they navigate their new private structure following the August 2025 merger. The cost structure is heavily weighted toward personnel, which is typical for a high-touch service provider like ATI Physical Therapy, Inc.

The single largest component of the cost base is personnel compensation. Salaries and related costs for clinicians hit $105.6 million in the third quarter of 2024. This figure reflects the impact of added clinicians, ongoing wage inflation, and the effect of an additional paid day in that period. To be fair, this is the engine of the business, but it's also the biggest lever to pull.

Other significant operating costs bundle facility expenses and external labor support. Rent, clinic supplies, and contract labor totaled $54.5 million in Q3 2024. This was up from $52.7 million in the third quarter of 2023, driven by higher spending on contract labor and third-party services. The per-clinic cost for rent and other items was $60,818 in Q3 2024.

The Selling, General, and Administrative (SG&A) expenses for the full fiscal year 2024 were reported as $99.7 million. This represented a decrease of $19.0 million, or 16.0%, compared to the $118.7 million reported for the fiscal year ended December 31, 2023. As a percentage of net revenue, SG&A fell to 13.2% for FY 2024 from 17.0% in FY 2023.

Financing costs are now a critical element following the August 2025 privatization. While specific post-privatization debt service figures aren't public yet, we know about prior financing activity that sets the stage. For instance, in March 2025, ATI Physical Therapy, Inc. closed a $26 million 8% second lien PIK convertible note financing. The interest rate on these notes is 8% per annum, payable in-kind. Looking at the last reported quarter before the privatization, the interest expense was $14.7 million in Q3 2024, which was a decrease of 4.7% year-over-year.

Investment in technology is a stated focus, especially for a hybrid care platform. While a specific late-2025 technology investment figure isn't available in the latest reports, the company was already operating an online platform called CONNECT™. Here's a look at the major cost buckets from the Q3 2024 report to give you a baseline:

Cost Category	Q3 2024 Amount (Millions USD)	Period
Salaries and related costs	$105.6	Q3 2024
Rent, clinic supplies, contract labor and other	$54.5	Q3 2024
Selling, general and administrative expenses	$99.7	FY 2024
Interest expense	$14.7	Q3 2024

The cost structure also includes variable elements that management monitors closely:

• PT salaries and related costs per visit were $58.29 in Q3 2024.
• Provision for doubtful accounts was $4.9 million in Q3 2024.
• The provision for doubtful accounts as a percentage of net patient revenue was 2.8% in Q3 2024.
• Capital expenditures for Q3 2024 were $66 million.

Finance: draft 13-week cash view by Friday.

ATI Physical Therapy, Inc. (ATIP) - Canvas Business Model: Revenue Streams

You're looking at the core engine of how ATI Physical Therapy, Inc. brings in cash, and honestly, it's heavily concentrated in direct patient care. Since the company moved to private ownership in August 2025, the most recent, fully detailed public benchmark we have is from the end of fiscal year 2024, which gives us a solid picture of the revenue architecture.

The primary income driver is the service fee collected after care is delivered. For the third quarter of 2024, the Net patient revenue from physical therapy services hit $174.7 million. This number reflects the actual cash collected after contractual adjustments with payers. The full-year 2024 Net Patient Revenue, the lifeblood of the business, was approximately $690.0 million, which was the bulk of the total top line that year.

This patient revenue is almost entirely dependent on Reimbursements from third-party payers (insurance, Medicare, workers' comp). You know the drill: this involves navigating complex contracts and dealing with the timing of payments from commercial insurance carriers, government programs like Medicare, and workers' compensation boards. The company's ability to manage its revenue cycle and secure favorable rates directly impacts this stream. For instance, in Q3 2024, the Rate per Visit (RPV) was essentially flat year-over-year, which puts pressure on volume growth to drive revenue.

To give you a clearer view of the 2024 revenue structure, here's how the main components stacked up for the full year:

Revenue Component	Full Year 2024 Amount
Total Net Revenue	$753.1 million
Net Patient Revenue (Estimated)	~$690.0 million
Other Revenue (Estimated)	~$63.1 million

Beyond the clinic floor, ATI Physical Therapy, Inc. generates supplementary income through its commercial contracts. This is categorized as Other revenue from Worksite Solutions and sports medicine contracts. In Q3 2024, this segment brought in $15.3 million. For the full year 2024, this 'Other Revenue' was about $63.1 million, remaining relatively flat compared to the prior year. This stream is important because it diversifies the risk away from pure insurance reimbursement cycles, focusing instead on direct employer contracts for injury prevention and on-site services.

When you look at the quarterly performance, the total top line for Q3 2024 was $190.0 million, showing a 7.1% year-over-year increase. This total is composed of the two main streams we discussed:

• Net patient revenue: $174.7 million in Q3 2024.
• Other revenue: $15.3 million in Q3 2024.

The Total Net Revenue for the full year 2024 was $753.1 million, representing a 7.7% increase over 2023, largely fueled by patient visit volumes. That's the hard number you need to anchor your valuation models right now. Finance: draft 13-week cash view by Friday.