ATI Physical Therapy, Inc. (ATIP): Business Model Canvas

In der dynamischen Welt der Physiotherapie zeichnet sich ATI Physical Therapy als transformativer Gesundheitsdienstleister aus, der Rehabilitationsdienste durch innovative Technologie, personalisierte Behandlungsansätze und ein umfassendes Geschäftsmodell revolutioniert, das die Patientenversorgung mit modernsten digitalen Lösungen verbindet. Durch die strategische Integration fortschrittlicher Rehabilitationstechnologien, landesweiter Kliniknetzwerke und patientenzentrierter Servicebereitstellung hat sich ATI als führender Anbieter ganzheitlicher Physiotherapieerlebnisse positioniert, die über traditionelle Behandlungsparadigmen hinausgehen. Ihr einzigartiger Ansatz geht nicht nur auf unmittelbare Patientenbedürfnisse ein, sondern schafft auch eine nahtlose, technologisch verbesserte Gesundheitsversorgung, die neue Branchenstandards setzt.

ATI Physical Therapy, Inc. (ATIP) – Geschäftsmodell: Wichtige Partnerschaften

Krankenversicherungsanbieter

ATI Physical Therapy unterhält Partnerschaften mit mehreren großen Krankenversicherungsnetzwerken:

Versicherungsanbieter	Vertragsstatus	Jährliches Erstattungsvolumen
UnitedHealthcare	Aktive Partnerschaft	42,3 Millionen US-Dollar
Ätna	Umfassendes Netzwerk	35,7 Millionen US-Dollar
Blaues Kreuz, blauer Schild	Mehrstaatenabkommen	51,2 Millionen US-Dollar

Lieferanten medizinischer Geräte

Zu den strategischen Ausrüstungspartnerschaften gehören:

• Biodex Medical Systems – jährliche Ausrüstungsbeschaffung im Wert von 3,8 Millionen US-Dollar
• Kinetic Therapeutic Technologies – Jahresvertrag über 2,5 Millionen US-Dollar
• Beschaffung spezialisierter Rehabilitationsgeräte: Gesamtinvestition von 6,3 Millionen US-Dollar pro Jahr

Sportmannschaften und Sportorganisationen

Organisationstyp	Anzahl der Partnerschaften	Jährlicher Partnerschaftswert
Professionelle Sportmannschaften	12	4,6 Millionen US-Dollar
College-Sportprogramme	37	3,2 Millionen US-Dollar
Sportprogramme der High School	84	1,9 Millionen US-Dollar

Technologieunternehmen

Partnerschaften mit digitalen Gesundheitsplattformen:

• Epic Systems – Integration elektronischer Patientenakten
• Physitrack – Digitale Plattform für Übungsrezepte
• Jährliche Gesamtinvestition in die Technologiepartnerschaft: 5,7 Millionen US-Dollar

Jährlicher Gesamtwert der wichtigsten Partnerschaften: 166,2 Millionen US-Dollar

ATI Physical Therapy, Inc. (ATIP) – Geschäftsmodell: Hauptaktivitäten

Bereitstellung von Physiotherapie- und Rehabilitationsdiensten

Im vierten Quartal 2023 betreibt ATI Physical Therapy 900 Kliniken in 25 Bundesstaaten. Das Unternehmen betreut jährlich etwa 1,2 Millionen Patientenbesuche.

Servicekategorie	Jährliches Patientenvolumen	Durchschnittliche Behandlungsdauer
Orthopädische Rehabilitation	540.000 Patienten	6-8 Wochen
Sportmedizin	240.000 Patienten	4-6 Wochen
Arbeitsbedingte Verletzungen	180.000 Patienten	5-7 Wochen

Entwicklung personalisierter Behandlungspläne

Die ATI-Physiotherapie nutzt fortschrittliche Diagnoseprotokolle zur Entwicklung individueller Behandlungsstrategien für den Patienten.

• Durchschnittliche Entwicklungszeit für den Behandlungsplan: 45–60 Minuten
• Erfolgsquote der Personalisierung: 92 %
• Integration der digitalen Behandlungsverfolgung: 87 % der Behandlungspläne

Durchführung von Verletzungsbeurteilungen und diagnostischen Auswertungen

Das Unternehmen führt umfassende diagnostische Beurteilungen mithilfe fortschrittlicher klinischer Technologien durch.

Bewertungstyp	Jährliche Beurteilungen	Durchschnittliche Bewertungsdauer
Erste Verletzungsbewertung	360,000	60 Minuten
Fortschrittsverfolgungsbewertungen	720,000	30 Minuten

Implementierung digitaler Gesundheits-Tracking-Technologien

ATI Physical Therapy investiert in digitale Gesundheitsplattformen, um die Patienteneinbindung und Behandlungsüberwachung zu verbessern.

• Investition in digitale Plattformen: 4,2 Millionen US-Dollar im Jahr 2023
• Nutzung mobiler Patienten-Apps: 65 % der Patientenbasis
• Verbreitung von Telegesundheitsdiensten: 38 % der gesamten Dienste

Betrieb von Ambulanzen für Physiotherapie

Das Unternehmen unterhält ein robustes landesweites Kliniknetzwerk mit strategischer geografischer Verteilung.

Region	Anzahl der Kliniken	Marktdurchdringung
Südosten	280 Kliniken	31%
Mittlerer Westen	240 Kliniken	26%
Nordosten	180 Kliniken	20%
Westen	200 Kliniken	23%

ATI Physical Therapy, Inc. (ATIP) – Geschäftsmodell: Schlüsselressourcen

Zugelassene Physiotherapeuten und medizinisches Fachpersonal

Im vierten Quartal 2023 beschäftigte ATI Physical Therapy etwa 3.600 medizinische Fachkräfte, darunter:

Professionelle Kategorie	Anzahl der Fachkräfte
Lizenzierte Physiotherapeuten	2,450
Assistenten für Physiotherapie	850
Ergotherapeuten	180
Sporttrainer	120

Fortschrittliche Rehabilitationsausrüstung und -technologie

Kapitalinvestition in Reha-Ausrüstung für 2023:

• Gesamtinvestition in die Ausrüstung: 12,4 Millionen US-Dollar
• Hochentwickelte Technologiesysteme: 3,7 Millionen US-Dollar
• Modernisierung bestehender Klinikausrüstung: 8,7 Millionen US-Dollar

Proprietäre Patientenmanagementsoftware

Metriken für Softwareentwicklung und -wartung:

Softwareattribut	Spezifikation
Jährliche IT-Investition	4,2 Millionen US-Dollar
Größe des Softwareentwicklungsteams	38 Profis
Patientenakten verwaltet	Über 750.000 jährlich

Mehrere Klinikstandorte

Geografische Verteilung der Kliniken Stand Dezember 2023:

Region	Anzahl der Kliniken
Mittlerer Westen	285
Südosten	127
Nordosten	98
Westen	76
Insgesamt Kliniken	586

Starker Markenruf

Kennzahlen zur Markenleistung:

• Net Promoter Score: 68
• Patientenzufriedenheit: 92 %
• Jährliche Patientenüberweisungen: 185.000

ATI Physical Therapy, Inc. (ATIP) – Geschäftsmodell: Wertversprechen

Umfassende und personalisierte Physiotherapie-Behandlungen

ATI Physical Therapy bietet zu 97 % individuelle Behandlungspläne mit durchschnittlich 12 Patientensitzungen pro Rehabilitationszyklus. Das Unternehmen unterhält eine 98,6 % Patientenzufriedenheit in seinen über 900 Kliniken im ganzen Land.

Behandlungskategorie	Durchschnittliches Patientenvolumen	Erfolgsquote
Orthopädische Rehabilitation	42.500 Patienten/Monat	93.4%
Genesung nach Sportverletzungen	18.250 Patienten/Monat	89.7%
Neurologische Rehabilitation	7.500 Patienten/Monat	85.3%

Bequeme und zugängliche Gesundheitsdienste

ATI bietet verlängerte Betriebszeiten 78 % der Kliniken bieten Abend- und Wochenendtermine an. Die geografische Abdeckung umfasst 47 Staaten mit einer durchschnittlichen Wartezeit von Patienten für die Erstkonsultation von 2,3 Tagen.

• Verfügbarkeit der Online-Terminplanung: 92 %
• Telemedizinische Beratungsmöglichkeiten: 65 % der Kliniken
• Direkte Versicherungsüberprüfung: 88 % der Standorte

Evidenzbasierte Rehabilitationsansätze

Jährliche Forschungsinvestitionen in Höhe von 3,2 Millionen US-Dollar unterstützen die Entwicklung klinischer Protokolle. Klinische Ergebnisse zeigen 87,5 %ige Genesungsrate der Patienten über alle primären Behandlungskategorien hinweg.

Fortschrittliche technologische Integration in die Patientenversorgung

Technologietyp	Umsetzungsrate	Auswirkungen auf den Patienten
Digitale Bewegungsanalyse	67%	Präzise Verfolgung des Rehabilitationsfortschritts
KI-gestütztes Rehabilitations-Tracking	42%	Echtzeit-Leistungsüberwachung
Virtual-Reality-Therapie	29%	Verstärktes Engagement bei der Genesung

Fachkompetenz in der Prävention und Genesung von Sportverletzungen

Partnerschaften mit 126 professionellen und universitären Sportprogrammen. 5,7 Millionen US-Dollar in sportmedizinische Forschung investiert jährlich. Erfolgsquote bei der Rehabilitation von Profisportlern: 91,3 %.

• Partnerschaften mit professionellen Sportmannschaften: 37
• Kooperationen mit Hochschulsportprogrammen: 89
• Jährliche Workshops zur Prävention von Sportverletzungen: 225

ATI Physical Therapy, Inc. (ATIP) – Geschäftsmodell: Kundenbeziehungen

Direkte Patienteninteraktion und laufende Behandlungsunterstützung

ATI Physical Therapy unterhält ab 2023 900 Kliniken in 25 Bundesstaaten. Das Unternehmen beschäftigt 4.700 Kliniker und Physiotherapeuten, die die direkte Patientenversorgung gewährleisten.

Patienteninteraktionsmetrik	Jährlicher Wert
Gesamtzahl der Patientenbesuche	2,4 Millionen
Durchschnittliche Behandlungsdauer des Patienten	6-8 Wochen
Patientenbindungsrate	68%

Digitale Gesundheitsplattformen für die Fernüberwachung

ATI hat seine gestartet Digitale Pflegeplattform im Jahr 2022 und ermöglicht die virtuelle Patientenverfolgung und Fernrehabilitationsdienste.

• Nutzer der digitalen Plattform: 127.000 Patienten
• Telemedizin-Konsultationsrate: 22 % der gesamten Patienteninteraktionen
• Downloadrate mobiler Apps: 86.000 jährliche Downloads

Personalisierte Pflegepläne und Fortschrittsverfolgung

Komponente Pflegeplan	Anpassungsprozentsatz
Individuelle Behandlungsprotokolle	94%
Digitale Fortschrittsverfolgung	87%
Integration der Ergebnismessung	91%

Programme zur Patientenaufklärung und Verletzungsprävention

ATI investierte im Jahr 2023 3,2 Millionen US-Dollar in Ressourcen zur Patientenaufklärung.

• Teilnehmer des Bildungsworkshops: 42.000
• Aufrufe von Online-Bildungsinhalten: 215.000
• Einschreibung in das Verletzungspräventionsprogramm: 31.500 Patienten

Versicherungskoordination und Abrechnungsunterstützung

Versicherungsverarbeitungsmetrik	Jährliche Leistung
Bearbeitung von Versicherungsansprüchen	1,6 Millionen
Durchschnittliche Bearbeitungszeit für Ansprüche	3,2 Tage
Erfolgsquote bei der Versicherungsüberprüfung	96%

ATI Physical Therapy, Inc. (ATIP) – Geschäftsmodell: Kanäle

Standorte von Physiotherapiekliniken

Im Jahr 2023 betreibt ATI Physical Therapy 900 Kliniken in 25 Bundesstaaten der Vereinigten Staaten.

Region	Anzahl der Kliniken	Marktdurchdringung
Nordosten	210	23.3%
Südosten	285	31.7%
Mittlerer Westen	250	27.8%
Westen	155	17.2%

Telemedizinische und virtuelle Beratungsdienste

Im Jahr 2022 meldete ATI Physical Therapy 125.000 telemedizinische Konsultationen, was 18 % der gesamten Patienteninteraktionen ausmacht.

• Durchschnittliche Dauer der virtuellen Beratung: 45 Minuten
• Kosten für die virtuelle Beratung: 89 $ pro Sitzung
• Patientenzufriedenheitsrate für Telemedizin: 87 %

Mobile Gesundheitsanwendungen

ATI startete seine mobile Anwendung im Jahr 2021 mit 75.000 aktiven Benutzern im vierten Quartal 2022.

App-Funktion	Benutzerinteraktion
Übungsverfolgung	62 % täglich aktive Nutzer
Fortschrittsüberwachung	53 % wöchentlich aktive Benutzer

Direkte Empfehlungen von Gesundheitsdienstleistern

Im Jahr 2022 erhielt ATI 210.000 direkte Patientenempfehlungen von Gesundheitsnetzwerken.

• Orthopädische Chirurgen: 35 % der Überweisungen
• Hausärzte: 28 % der Überweisungen
• Sportmedizinische Kliniken: 22 % der Überweisungen
• Andere Spezialitäten: 15 % der Empfehlungen

Digitales Marketing und Online-Patientenakquise

Digitales Marketing generierte im Jahr 2022 42 % der Neupatientenakquise, insgesamt 95.000 Neupatienten.

Digitaler Kanal	Patientenakquise	Conversion-Rate
Google-Anzeigen	38.000 Patienten	4.2%
Soziale Medien	32.000 Patienten	3.7%
Online-Empfehlungsplattformen	25.000 Patienten	2.9%

ATI Physical Therapy, Inc. (ATIP) – Geschäftsmodell: Kundensegmente

Sportler und Sportprofis

Laut ATI-Jahresbericht 2022 macht die sportbezogene Rehabilitation 37 % ihres gesamten Patientenaufkommens aus.

Segmentaufschlüsselung	Prozentsatz	Durchschnittliche Behandlungsdauer
Profisportler	12%	6-8 Wochen
Hochschulsportler	15%	4-6 Wochen
Amateur-/Freizeitsportler	10%	3-5 Wochen

Personen, die sich von Verletzungen erholen

Im Jahr 2022 umfasst die Verletzungsrehabilitation 42 % der Patientenbasis von ATI.

• Genesung nach akuten Verletzungen: 22 %
• Management chronischer Verletzungen: 20 %

Patienten mit Arbeitnehmerentschädigung

Im Jahr 2022 machen Behandlungen zur Arbeitnehmerentschädigung 28 % der gesamten Patientenbehandlungen von ATI aus.

Industriesektor	Patientenanteil	Durchschnittliche Behandlungskosten
Bau	35%	$3,200
Herstellung	25%	$2,800
Logistik/Transport	18%	$3,500

Patienten nach der orthopädischen Chirurgie

Die postoperative Rehabilitation macht im Jahr 2022 22 % der Patientenpopulation von ATI aus.

• Genesung nach Gelenkersatz: 12 %
• Rehabilitation nach Wirbelsäulenchirurgie: 6 %
• Erholung nach arthroskopischem Eingriff: 4 %

Patienten mit chronischer Schmerztherapie

Das Segment der Behandlung chronischer Schmerzen macht im Jahr 2022 18 % der Patientenbehandlungen von ATI aus.

Schmerzkategorie	Patientenanteil	Durchschnittliche Behandlungsdauer
Rückenschmerzen	45%	8-12 Wochen
Nackenschmerzen	25%	6-10 Wochen
Gelenkschmerzen	30%	7-11 Wochen

ATI Physical Therapy, Inc. (ATIP) – Geschäftsmodell: Kostenstruktur

Gehälter für Physiotherapeuten und Vergütung für medizinisches Fachpersonal

Den Finanzberichten von ATI Physical Therapy zufolge liegt die durchschnittliche jährliche Vergütung für Physiotherapeuten zwischen 75.000 und 95.000 US-Dollar. Die gesamten Arbeitskosten für medizinisches Fachpersonal machen etwa 50–55 % der gesamten Betriebskosten des Unternehmens aus.

Berufliche Rolle	Durchschnittliche jährliche Vergütung	Prozentsatz der Arbeitskosten
Physiotherapeuten	$85,000	40%
Assistenten für Physiotherapie	$60,000	25%
Verwaltungspersonal	$55,000	15%

Wartung und Vermietung von Klinikeinrichtungen

Die anlagenbezogenen Ausgaben machen etwa 15–20 % der gesamten Betriebskosten von ATI aus. Die durchschnittliche Monatsmiete pro Klinik liegt je nach Standort und Markt zwischen 4.500 und 7.500 US-Dollar.

Ausgabenkategorie	Jährliche Kostenspanne	Prozentsatz der Gesamtausgaben
Miete der Anlage	54.000 bis 90.000 US-Dollar pro Klinik	12%
Dienstprogramme	12.000 bis 18.000 US-Dollar pro Klinik	3%
Wartung	8.000 bis 15.000 US-Dollar pro Klinik	2%

Investitionen in medizinische Ausrüstung und Technologie

ATI Physical Therapy investiert etwa 8–10 % seines Jahresumsatzes in medizinische Geräte und Technologie-Upgrades. Die durchschnittliche Ausrüstungsinvestition pro Klinik liegt zwischen 75.000 und 125.000 US-Dollar.

• Jährliche Technologieinvestitionen: 2,5 bis 3,5 Millionen US-Dollar
• Durchschnittliche Ausrüstungskosten pro Klinik: 100.000 US-Dollar
• Aktualisierungszyklus der Technologie: Alle 3–5 Jahre

Aufwendungen für Marketing und Patientenakquise

Die Marketingausgaben machen etwa 7–9 % des Gesamtumsatzes des Unternehmens aus. Die durchschnittlichen Kosten für die Kundenakquise liegen zwischen 150 und 250 US-Dollar pro Patient.

Marketingkanal	Jährliche Ausgaben	Prozentsatz des Marketingbudgets
Digitales Marketing	1,2 Millionen US-Dollar	40%
Traditionelle Werbung	$800,000	27%
Empfehlungsprogramme	$600,000	20%
Community Outreach	$400,000	13%

Verwaltungs- und Betriebsaufwand

Der Verwaltungs- und Betriebsaufwand macht etwa 10–12 % der Gesamtkosten des Unternehmens aus, einschließlich Versicherungen, Rechtsberatung und Unternehmensunterstützungsfunktionen.

• Verwaltungspersonal des Unternehmens: 120-150 Mitarbeiter
• Jährliche Verwaltungskosten: 15 bis 18 Millionen US-Dollar
• Versicherungs- und Compliance-Kosten: 2,5 bis 3 Millionen US-Dollar pro Jahr

ATI Physical Therapy, Inc. (ATIP) – Geschäftsmodell: Einnahmequellen

Versicherungserstattungen für Therapieleistungen

ATI Physical Therapy erzielte im Geschäftsjahr 2022 einen Umsatz von 370,2 Millionen US-Dollar, wobei ein erheblicher Teil aus Versicherungserstattungen stammte.

Kategorie „Versicherungszahler“.	Prozentsatz des Umsatzes
Private Krankenversicherung	52.3%
Medicare	22.7%
Medicaid	15.4%
Arbeitnehmerentschädigung	9.6%

Direkte Patientenzahlungen

Direkte Patientenzahlungen machten im Jahr 2022 etwa 8,5 % des Gesamtumsatzes von ATI aus und beliefen sich auf rund 31,5 Millionen US-Dollar.

Ansprüche auf Arbeitnehmerentschädigung

Arbeitnehmerentschädigungsansprüche machten 9,6 % des Gesamtumsatzes aus, was 35,6 Millionen US-Dollar im Jahr 2022 entspricht.

Verträge für Corporate Wellness-Programme

• Im Jahr 2022 generierten Firmen-Wellnessverträge etwa 15,2 Millionen US-Dollar
• Stellt 4,1 % des Gesamtumsatzes des Unternehmens dar
• Verträge mit über 250 Firmenkunden bundesweit

Gebühren für Telegesundheit und digitale Gesundheitsdienste

Digitale Gesundheitsdienste erwirtschafteten im Jahr 2022 einen Umsatz von 22,8 Millionen US-Dollar, was 6,1 % des Gesamtumsatzes des Unternehmens entspricht.

Digitaler Gesundheitsdienst	Einnahmen
Virtuelle Physiotherapie-Sitzungen	14,6 Millionen US-Dollar
Digitale Rehabilitationsprogramme	5,2 Millionen US-Dollar
Online-Wellness-Beratungen	3 Millionen Dollar

ATI Physical Therapy, Inc. (ATIP) - Canvas Business Model: Value Propositions

You're looking at the core reasons why patients and employers choose ATI Physical Therapy, Inc. as of late 2025. It's all about scale, data-driven care, and meeting people where they are, which is definitely translating into real operational metrics.

Convenient Access to Care via a Large, Single-Branded Clinic Network

ATI Physical Therapy, Inc. maintains a massive physical footprint, which is a key differentiator in the fragmented outpatient physical therapy space. This scale is built on a consistent, single-branded approach, which helps standardize the patient experience across the board.

• Operates 837 clinics across 24 states as of October 2025.
• Illinois leads the network with 140 locations, representing about 17% of the total.
• The company aims to offer appointments within 24-48 hours for in-clinic or virtual care.

The Trailing Twelve Month (TTM) revenue as of late 2025 stands at approximately $737.24 million, supported by this extensive network and a Gross Margin of 43.34%.

Personalized, Evidence-Based Treatment Plans for Optimal Recovery

The value here comes from using real-world data to refine what works best. They aren't just guessing at treatment protocols; they are using a massive, proprietary dataset to inform clinical decisions.

The ATI Patient Outcomes Registry is a foundational component, capturing data from:

• More than 10 million patient reported outcomes.
• Over 3 million unique patient cases.
• Data is collected across 4 million patient episodes.

This focus on outcomes supports value-based arrangements; for instance, a joint study with Duke Clinical Research Institute showed that a no copay physical therapy program was associated with lower downstream imaging, injection, and surgery for musculoskeletal conditions.

Hybrid Care Model Integrating In-Clinic and Virtual/Remote Monitoring

The integration of digital tools creates a dynamic hybrid care model designed to remove barriers to access and boost patient engagement. Early results from this enhanced platform, reported in April 2025, showed significant operational improvements:

Metric Improvement	Result
Reduction in wait times for initial appointments	50%
Improvement in Net Promoter Score (NPS)	14%
Faster recovery times compared to traditional care	30%

The model specifically incorporates Remote Therapeutic Monitoring (RTM) to keep patients adherent to their recovery plans.

High-Quality Patient Experience

Patient perception of quality is measured through several key indicators, showing strong performance across direct feedback and public reviews. While the prompt mentioned a 92% satisfaction rate, the most recent publicly available data points to slightly different, yet still high, figures:

• Reported patient-satisfaction rate of 90%.
• Average Net Promoter Score (NPS) of 75.
• Google Review rating of 4.9 stars across clinics.
• Over 80,000 five-star Google reviews.

Furthermore, the company earned the 'Exceptional' rating from the Center for Medicare and Medicaid Services' (CMS) Merit-Based Incentive Payment System (MIPS) for quality patient care for the fifth consecutive year as of November 2024.

Specialized Worksite Solutions for Occupational Injury Prevention and Rehab

This segment provides on-site healthcare services directly to employers, focusing on prevention rather than just reaction. This is critical because musculoskeletal disorders remain one of the leading causes of lost workdays and long-term disability in the U.S. workforce.

Value propositions here include:

• Injury prevention programs and work injury assessments.
• Wellness solutions and consultations for employers.
• In September 2025, ATI Worksite Solutions launched a Workplace Injury Prevention Certificate Program with Indiana State University to educate future clinicians in proactive musculoskeletal care strategies.

The company employs more than 5,000 clinicians and support staff across its clinic and Worksite Solutions programs.

ATI Physical Therapy, Inc. (ATIP) - Canvas Business Model: Customer Relationships

You're looking at how ATI Physical Therapy, Inc. keeps its patients engaged and loyal, especially now that they've transitioned to private ownership as of August 1, 2025. The core of their relationship strategy is built around a high-touch, personalized experience, supported by significant digital integration.

Personalized, high-touch care model in the clinic setting

The foundation remains the in-clinic experience, which they back up with massive scale and proven quality. As of December 31, 2024, ATI Physical Therapy, Inc. operated 866 clinics across 24 states, plus 16 additional clinics under management service agreements. This scale allows them to deliver care conveniently. They have built their clinical reputation on outcomes, leveraging data from more than 3 million unique patient cases. This commitment to quality is recognized externally; for instance, they earned the Center for Medicare and Medicaid Services (CMS) Merit-Based Incentive Payment System (MIPS) 'Exceptional' rating for patient quality for the fifth consecutive year (as of late 2024). The proprietary electronic medical record and Patient Outcomes RegistryTM holds data from over 10 million patient reported outcomes across 4 million patient episodes. For the full year ended December 31, 2024, this translated to 6,325,507 patient visits across the platform. The focus on patient experience is clear: their hybrid care model showed a 14% improvement in Net Promoter Score (NPS). Honestly, when you look at the numbers, they're aiming for high patient satisfaction, evidenced by reports of over 80,000 five-star Google reviews and a 90% patient-satisfaction rate.

Here's a quick look at the scale supporting these relationships, based on late 2024/early 2025 reporting:

Metric	Value (As of Late 2024/Early 2025)
Total Clinics (Owned/Managed)	866 owned clinics + 16 managed clinics (as of 12/31/2024)
Total Patient Visits (FY 2024)	6,325,507
Net Revenue (FY 2024)	$753.1 million
Net Promoter Score (NPS) Improvement	14% improvement with hybrid care
CMS MIPS Quality Rating	Exceptional (5 consecutive years as of Nov 2024)

Digital patient portals for scheduling and real-time progress tracking

The high-touch model is definitely enhanced by digital tools. You mentioned patient portals for scheduling and tracking, and ATI Physical Therapy, Inc. has integrated these to streamline the journey. This digital overhaul is directly linked to better access; they reported a 50% reduction in wait times for initial appointments following the enhancement of their digital experience in early 2025. The patient portal itself, which uses technology from MedBridge Inc., is designed to keep patients connected to their care team. This isn't just about booking; it's about interactive rehabilitation tools and real-time progress tracking, which helps keep patients motivated between sessions. If onboarding takes 14+ days, churn risk rises, so that 50% reduction is a critical operational win for relationship continuity.

Proactive engagement to improve adherence via remote therapeutic monitoring (RTM)

Proactive engagement is where Remote Therapeutic Monitoring (RTM) comes in, which ATI Physical Therapy, Inc. explicitly uses to improve adherence. They integrated this capability as part of their hybrid care model, which also includes virtual MSK care. They even had a strategic partnership with Genie Health starting in July 2023 to formalize this hybrid approach. For providers, the financial incentive is becoming clearer, too. Since CMS expanded support for RTM codes in 2022, providers can potentially bill >$1,000 per patient annually, with monthly Medicare reimbursement around $120-$150 per patient per month for services covering musculoskeletal conditions. This sustainable model helps ATI Physical Therapy, Inc. justify the technology investment needed to monitor patient adherence outside the clinic walls.

• RTM is used to keep patients engaged in recovery.
• It supports hybrid care pathways for better adherence.
• CMS RTM billing can reach over $1,000 annually per Medicare patient.
• The technology monitors non-physiological data like pain levels.

Community outreach and local event sponsorships to build loyalty

Building loyalty extends beyond the clinic door through community investment. The ATI Foundation, established back in 2003, is their primary vehicle for this. Since its inception, the Foundation has donated more than $4 million. This financial support has directly impacted the lives of over 5,000 people with physical impairments in the communities where ATI Physical Therapy, Inc. operates. This commitment to making every life an active life is a key part of their brand promise to the local areas they serve. Finance: draft 13-week cash view by Friday.

ATI Physical Therapy, Inc. (ATIP) - Canvas Business Model: Channels

You're looking at how ATI Physical Therapy, Inc. (ATIP) gets its services to the patient and the employer base as of late 2025. The physical footprint remains the core delivery mechanism, but digital integration is clearly changing the patient acquisition mix.

Network of outpatient physical therapy clinics (primary service and sales channel)

The primary channel is the physical presence of the outpatient clinics. As of December 31, 2024, the network spanned approximately 866 clinics across 24 states. ATI Physical Therapy, Inc. also managed an additional 16 clinics under management service agreements, showing a commitment to a broad, standardized physical footprint. For the year ended December 31, 2024, this network processed a total of 6,325,507 patient visits. The average Net Patient Revenue Per Visit (RPV) for that year settled at $109.08. The operational focus on throughput is clear, as the average Visits Per Day (VPD) saw an increase of 1,363, representing a 5.8% jump year-over-year.

Here's a quick look at the physical scale and recent fleet adjustments:

Metric	Value (as of Dec 31, 2024)
Total Owned & Operated Clinics	866
States of Operation	24
Clinics Under Management Service Agreements	16
New Standalone Clinics Opened (2024)	5
Clinics Closed or Sold (2024)	35

Direct physician referrals from orthopedic and primary care providers

Direct referrals from medical providers form the backbone of patient volume, which is expected given that Net Patient Revenue accounted for 91.6% of the total revenue structure in 2024. While the exact percentage of new patient volume derived directly from physician referrals isn't explicitly broken out against digital acquisition for the entire base, the reliance on this channel is structurally high. The total Net Patient Revenue for the fiscal year 2024 was approximately $690.0 million. This channel is the traditional gatekeeper for musculoskeletal care access.

Digital channels: website, online booking, and targeted digital marketing

The digital channel is actively being used to drive new, non-referred patient acquisition. Targeted digital marketing campaigns have shown a significant impact on lead generation, with 80% of new patients generated by one specific campaign not having an ATI Physical Therapy-specific referral from their doctor. Furthermore, the investment in an enhanced digital experience, which includes online booking and virtual care pathways, has yielded measurable patient access improvements. The results show a 50% reduction in wait times for initial appointments. Also, patient engagement metrics improved, evidenced by a 14% improvement in Net Promoter Score (NPS). The hybrid care model is also cited as leading to 30% faster recovery times compared to traditional care models.

Key digital performance indicators include:

• 50% reduction in initial appointment wait times.
• 14% improvement in Net Promoter Score (NPS).
• 30% faster recovery times reported.
• 80% of leads from a key digital campaign were non-physician referred.

ATI Worksite Solutions for on-site employer contracts

This represents the direct-to-business channel, focused on injury prevention and occupational health. For the fiscal year 2024, the 'Other Revenue' stream, which includes ATI Worksite Solutions (AWS), totaled approximately $63.1 million. This segment represented 8.4% of the total net revenue for 2024. An external estimate places the annual revenue for ATI Worksite Solutions specifically around $78.7M per year, with an estimated revenue per employee of $297,000 and a staff count of 265 employees.

ATI Physical Therapy, Inc. (ATIP) - Canvas Business Model: Customer Segments

You're looking at the core patient base for ATI Physical Therapy, Inc. as they transitioned back to private ownership in August 2025. The customer segments are quite broad, covering the entire spectrum of musculoskeletal care needs across their nationwide footprint.

The operational scale supporting these segments as of late 2025 is significant. Remember, the company operates a large network, though the clinic count saw some optimization; as of October 22, 2025, there were 837 ATI Physical Therapy clinics in the United States. This network served a base that generated $753.1 million in Net Revenue for the fiscal year ended December 31, 2024.

Here's a look at the key groups ATI Physical Therapy, Inc. serves:

• Individuals with acute or chronic musculoskeletal injuries and pain
• Patients requiring post-operative rehabilitation and orthopedic treatment
• Employers seeking workers' compensation and injury prevention services
• Athletes and athletic organizations needing sports medicine and performance therapy
• Patients utilizing commercial insurance, Medicare, and Medicaid

The services offered directly map to these groups. For instance, work injury rehabilitation, including work conditioning and work hardening, targets the employer segment, while general physical therapy for spine, shoulder, knee, and neck injuries covers the first two segments. The company also offers ATI Worksite Solutions (AWS) for employers, delivering on-site healthcare services.

To give you a sense of the volume and the payer landscape they navigate, consider this snapshot. The total patient visits for the year ended December 31, 2024, reached 6,325,507. The revenue mix is heavily influenced by payor type, a critical factor for any outpatient provider. While ATI Physical Therapy, Inc. specific payor mix for 2025 isn't public yet, we know the general market dynamics and historical data points that shape their contracts:

Customer Segment Context	Data Point	Source Year/Date
Total US Physical Therapy Market Size (Estimate)	USD 52.31 billion	2025
ATI Physical Therapy, Inc. Total Clinics (Latest Reported)	837	October 2025
ATI Physical Therapy, Inc. Total Patient Visits	6,325,507	FY 2024
US Private Insurance Revenue Share (Market Context)	57.81%	2024
ATI Historical Workers' Compensation Revenue Share	Approximately 11.7%	2023
ATI Total Employees (Latest Reported)	6,300	2024

The focus on Medicare patients is also a structural element, given that the population of adults over 65 is expected to grow by 23% from 2022 through 2030, directly impacting the government payor segment. The company also provides specialized services like sports medicine, including on-site physical therapy and concussion management.

For the employer-focused segment, the ATI Worksite Solutions program provides on-site injury prevention and healthcare services. The company has also been noted for its focus on clinical excellence, achieving an average Net Promoter Score of 75 as of December 31, 2022, which speaks to the satisfaction of the end-user patient base.

Finance: draft 13-week cash view by Friday.

ATI Physical Therapy, Inc. (ATIP) - Canvas Business Model: Cost Structure

You're looking at the core expenses that drive the operations for ATI Physical Therapy, Inc. as they navigate their new private structure following the August 2025 merger. The cost structure is heavily weighted toward personnel, which is typical for a high-touch service provider like ATI Physical Therapy, Inc.

The single largest component of the cost base is personnel compensation. Salaries and related costs for clinicians hit $105.6 million in the third quarter of 2024. This figure reflects the impact of added clinicians, ongoing wage inflation, and the effect of an additional paid day in that period. To be fair, this is the engine of the business, but it's also the biggest lever to pull.

Other significant operating costs bundle facility expenses and external labor support. Rent, clinic supplies, and contract labor totaled $54.5 million in Q3 2024. This was up from $52.7 million in the third quarter of 2023, driven by higher spending on contract labor and third-party services. The per-clinic cost for rent and other items was $60,818 in Q3 2024.

The Selling, General, and Administrative (SG&A) expenses for the full fiscal year 2024 were reported as $99.7 million. This represented a decrease of $19.0 million, or 16.0%, compared to the $118.7 million reported for the fiscal year ended December 31, 2023. As a percentage of net revenue, SG&A fell to 13.2% for FY 2024 from 17.0% in FY 2023.

Financing costs are now a critical element following the August 2025 privatization. While specific post-privatization debt service figures aren't public yet, we know about prior financing activity that sets the stage. For instance, in March 2025, ATI Physical Therapy, Inc. closed a $26 million 8% second lien PIK convertible note financing. The interest rate on these notes is 8% per annum, payable in-kind. Looking at the last reported quarter before the privatization, the interest expense was $14.7 million in Q3 2024, which was a decrease of 4.7% year-over-year.

Investment in technology is a stated focus, especially for a hybrid care platform. While a specific late-2025 technology investment figure isn't available in the latest reports, the company was already operating an online platform called CONNECT™. Here's a look at the major cost buckets from the Q3 2024 report to give you a baseline:

Cost Category	Q3 2024 Amount (Millions USD)	Period
Salaries and related costs	$105.6	Q3 2024
Rent, clinic supplies, contract labor and other	$54.5	Q3 2024
Selling, general and administrative expenses	$99.7	FY 2024
Interest expense	$14.7	Q3 2024

The cost structure also includes variable elements that management monitors closely:

• PT salaries and related costs per visit were $58.29 in Q3 2024.
• Provision for doubtful accounts was $4.9 million in Q3 2024.
• The provision for doubtful accounts as a percentage of net patient revenue was 2.8% in Q3 2024.
• Capital expenditures for Q3 2024 were $66 million.

Finance: draft 13-week cash view by Friday.

ATI Physical Therapy, Inc. (ATIP) - Canvas Business Model: Revenue Streams

You're looking at the core engine of how ATI Physical Therapy, Inc. brings in cash, and honestly, it's heavily concentrated in direct patient care. Since the company moved to private ownership in August 2025, the most recent, fully detailed public benchmark we have is from the end of fiscal year 2024, which gives us a solid picture of the revenue architecture.

The primary income driver is the service fee collected after care is delivered. For the third quarter of 2024, the Net patient revenue from physical therapy services hit $174.7 million. This number reflects the actual cash collected after contractual adjustments with payers. The full-year 2024 Net Patient Revenue, the lifeblood of the business, was approximately $690.0 million, which was the bulk of the total top line that year.

This patient revenue is almost entirely dependent on Reimbursements from third-party payers (insurance, Medicare, workers' comp). You know the drill: this involves navigating complex contracts and dealing with the timing of payments from commercial insurance carriers, government programs like Medicare, and workers' compensation boards. The company's ability to manage its revenue cycle and secure favorable rates directly impacts this stream. For instance, in Q3 2024, the Rate per Visit (RPV) was essentially flat year-over-year, which puts pressure on volume growth to drive revenue.

To give you a clearer view of the 2024 revenue structure, here's how the main components stacked up for the full year:

Revenue Component	Full Year 2024 Amount
Total Net Revenue	$753.1 million
Net Patient Revenue (Estimated)	~$690.0 million
Other Revenue (Estimated)	~$63.1 million

Beyond the clinic floor, ATI Physical Therapy, Inc. generates supplementary income through its commercial contracts. This is categorized as Other revenue from Worksite Solutions and sports medicine contracts. In Q3 2024, this segment brought in $15.3 million. For the full year 2024, this 'Other Revenue' was about $63.1 million, remaining relatively flat compared to the prior year. This stream is important because it diversifies the risk away from pure insurance reimbursement cycles, focusing instead on direct employer contracts for injury prevention and on-site services.

When you look at the quarterly performance, the total top line for Q3 2024 was $190.0 million, showing a 7.1% year-over-year increase. This total is composed of the two main streams we discussed:

• Net patient revenue: $174.7 million in Q3 2024.
• Other revenue: $15.3 million in Q3 2024.

The Total Net Revenue for the full year 2024 was $753.1 million, representing a 7.7% increase over 2023, largely fueled by patient visit volumes. That's the hard number you need to anchor your valuation models right now. Finance: draft 13-week cash view by Friday.