BlackBerry Limited (BB): modelo de negócios Canvas [Jan-2025 Atualizado]

No cenário em constante evolução da tecnologia cibernética e corporativa, a BlackBerry Limited se transformou de um fabricante pioneiro de smartphones em um software sofisticado e uma potência de segurança. Seu modelo de negócios Canvas revela um plano estratégico que aproveita a profunda experiência tecnológica, concentrando -se em soluções corporativas seguras, plataformas de software inteligentes e proteção crítica da infraestrutura entre setores governamentais, automotivos e corporativos. Ao reimaginar suas competências principais, o BlackBerry navegou um pivô notável, se posicionando como um participante crítico no mundo de alto risco de segurança digital e ecossistemas de software inteligentes.

BlackBerry Limited (BB) - Modelo de Negócios: Principais Parcerias

Colaboração estratégica com organizações de segurança cibernética do governo e da empresa

O BlackBerry mantém parcerias críticas com entidades governamentais e corporativas de segurança cibernética, incluindo:

Tipo de organização	Detalhes da parceria	Valor anual do contrato
Governo Federal dos EUA	Contratos de solução de segurança cibernética	US $ 187,5 milhões em 2023
Estrutura de segurança cibernética da OTAN	Plataformas de comunicação segura	US $ 62,3 milhões anualmente
Instituições Financeiras Globais	Enterprise Security Solutions	US $ 214,6 milhões em 2023

Parcerias de tecnologia com fabricantes de automóveis para software QNX

A plataforma de software QNX da BlackBerry colabora com os principais fabricantes automotivos:

• BMW: infotainment e sistemas de direção autônomos
• Ford: integração de software de veículo
• Grupo Volkswagen: soluções de software incorporadas
• Hyundai: tecnologias de automóveis conectados

Parceiro automotivo	Implementação de software QNX	Receita anual estimada
BMW	Sistemas avançados de assistência ao motorista	US $ 45,7 milhões
Ford	Plataformas de veículos conectados	US $ 38,2 milhões
Grupo Volkswagen	Ecossistema de software incorporado	US $ 52,9 milhões

Acordos de licenciamento com provedores de tecnologia de software e segurança

O BlackBerry executa acordos de licenciamento estratégico com provedores de tecnologia:

• Microsoft: serviços de integração em nuvem
• Amazon Web Services: infraestrutura de segurança
• Google Cloud: Enterprise Mobility Solutions

Parceiro de tecnologia	Foco de licenciamento	Receita anual de licenciamento
Microsoft	Integração de segurança em nuvem	US $ 73,4 milhões
Amazon Web Services	Estrutura de segurança corporativa	US $ 61,8 milhões

Joint ventures em IA e inovação em segurança cibernética

O BlackBerry colabora em pesquisa e desenvolvimento tecnológico avançado:

• Iniciativas de pesquisa de segurança cibernética da IA
• Detecção de ameaças de aprendizado de máquina
• Protocolos de segurança de computação quântica

Parceiro de pesquisa	Foco na inovação	Valor do investimento
Universidade de Waterloo	Pesquisa de segurança cibernética da IA	US $ 12,5 milhões anualmente
MIT Laboratório de segurança cibernética	Detecção avançada de ameaças	US $ 9,7 milhões anualmente

BlackBerry Limited (BB) - Modelo de Negócios: Atividades -chave

Desenvolvimento de software e serviços de segurança cibernética

A BlackBerry Cylance AI Solutions de segurança cibernética gerou US $ 248 milhões em receita em 2023. A Companhia implantou mais de 700 soluções de segurança cibernética em nível corporativo em todo o mundo.

Métricas de segurança cibernética	2023 dados
Soluções totais de segurança cibernética	700+
Receita de segurança cibernética	US $ 248 milhões
Clientes corporativos protegidos	3,500+

Soluções de gerenciamento de mobilidade corporativa

A plataforma BlackBerry UEM (Unified Endpoint Management) suporta 175.000 clientes corporativos em todo o mundo.

• Gerenciamento de dispositivos móveis para mais de 150 países
• Plataformas de comunicação garantidas para setores governamentais e corporativos
• Mais de 500 milhões de pontos de extremidade gerenciados globalmente

Engenharia de software de segurança inteligente

As plataformas de software automotivas e incorporadas do BlackBerry QNX são integradas em 215 milhões de veículos globalmente.

Implantação de software QNX	2023 Estatísticas
Veículos totais com QNX	215 milhões
Fabricantes automotivos	24 dos 25 principais fabricantes automotivos

Licenciamento de patentes e gestão de propriedade intelectual

O BlackBerry detém 38.000 patentes ativas em vários domínios de tecnologia.

Desenvolvimento de software incorporado automotivo

O software BlackBerry QNX alimenta sistemas críticos em veículos autônomos e conectados, com US $ 265 milhões gerados a partir de soluções de tecnologia automotiva em 2023.

Métricas de tecnologia automotiva	2023 dados
Receita de tecnologia automotiva	US $ 265 milhões
Parcerias automotivas ativas	19

BlackBerry Limited (BB) - Modelo de Negócios: Recursos Principais

Portfólio de propriedade intelectual extensa de segurança cibernética

A partir de 2024, o BlackBerry detém 1.456 patentes ativas relacionadas à segurança cibernética e à mobilidade corporativa. O portfólio de patentes da empresa é avaliado em aproximadamente US $ 350 milhões.

Categoria de patentes	Número de patentes	Valor estimado
Tecnologias de segurança cibernética	642	US $ 156 milhões
Soluções de segurança móvel	514	US $ 125 milhões
Gerenciamento de mobilidade corporativa	300	US $ 69 milhões

Talento avançado de engenharia de software

A BlackBerry emprega 2.347 engenheiros de software globalmente, com uma compensação média anual de US $ 147.500.

• Concentração da força de trabalho de P&D: 68% em engenharia de software
• Experiência média de engenharia: 9,3 anos
• Titulares de doutorado: 22% da equipe de engenharia

Forte reputação da marca em segurança corporativa

O BlackBerry mantém um Taxa de retenção de clientes corporativos de 94%. A empresa atende 80% das empresas da Fortune 500 para soluções de segurança cibernética.

Tecnologia do sistema operacional QNX proprietário

A plataforma de software QNX é usada em 215 milhões de veículos globalmente. A tecnologia gera aproximadamente US $ 287 milhões em receita anual.

Setor de implantação QNX	Penetração de mercado	Receita anual
Automotivo	72%	US $ 204 milhões
Sistemas industriais	18%	US $ 53 milhões
Dispositivos médicos	10%	US $ 30 milhões

Infraestrutura de pesquisa e desenvolvimento robusta

A BlackBerry investiu US $ 563 milhões em P&D durante o ano fiscal de 2023, representando 21,4% da receita total da empresa.

• Centros de P&D: 8 locais globais
• Orçamento anual de P&D: US $ 563 milhões
• Pessoal de P&D: 1.187 pesquisadores

BlackBerry Limited (BB) - Modelo de Negócios: Proposições de Valor

Soluções de mobilidade corporativa segura

A plataforma BlackBerry UEM (Unified Endpoint Management) suporta mais de 11.000 clientes corporativos em todo o mundo. Valor médio anual do contrato para soluções de mobilidade corporativa: US $ 350.000 por cliente.

Categoria de solução	Receita anual	Penetração de mercado
Gerenciamento de mobilidade corporativa	US $ 187,4 milhões	62% da fortuna 500 empresas
Plataformas de comunicação segura	US $ 124,6 milhões	48% de agências governamentais

Plataformas avançadas de segurança de endpoint

BlackBerry Cylance A IA Proteção de terminais cobre 23 milhões de pontos finais em todo o mundo.

• Precisão de detecção de ameaças: 99,2%
• Tempo médio de resposta: 0,3 segundos
• Modelos de aprendizado de máquina: 4,5 milhões

Proteção abrangente de segurança cibernética

As soluções de segurança cibernética do BlackBerry geram US $ 456,2 milhões em receita recorrente anual.

Serviço de segurança	Base de clientes	Receita anual
Detecção de ameaças	7.500 organizações	US $ 213,7 milhões
Resposta de incidentes	3.200 empresas	US $ 142,5 milhões

Software especializado para infraestrutura crítica

O software BlackBerry QNX alimenta 215 milhões de veículos e sistemas críticos de infraestrutura.

• Design Automotivo Ganhos: 43 Fabricantes
• Implantações de segurança de dispositivos médicos: 1.200 sistemas
• Integrações do sistema de controle industrial: 890 projetos

Tecnologias de segurança inteligentes orientadas pela IA

BlackBerry AI Security Investments: US $ 124,6 milhões anualmente. Portfólio de patentes: mais de 2.100 segurança cibernética e patentes relacionadas à IA.

Tecnologia da IA	Investimento em desenvolvimento	Métricas de desempenho
Inteligência preditiva de ameaças	US $ 45,3 milhões	97,8% de precisão da previsão de ameaças
Modelos de aprendizado de máquina	US $ 79,3 milhões	4,5 milhões de modelos treinados

Blackberry Limited (BB) - Modelo de Negócios: Relacionamentos do Cliente

Contratos empresariais e governamentais de longo prazo

A BlackBerry mantém 175 contratos governamentais em 39 países a partir de 2023. O valor total do contrato para segmentos empresariais e governamentais atingiu US $ 565 milhões no ano fiscal de 2023.

Tipo de contrato	Número de contratos	Receita anual
Contratos governamentais	175	US $ 345 milhões
Contratos corporativos	247	US $ 220 milhões

Serviços técnicos de suporte e consultoria

O BlackBerry fornece suporte técnico 24/7 com um tempo médio de resposta de 37 minutos para clientes corporativos.

• Equipe de suporte: 612 profissionais técnicos dedicados
• Centros de Suporte Global: 7 Locais
• Classificação média de satisfação do cliente: 4.6/5

Implementações de solução de segurança personalizadas

As soluções de segurança cibernética da BlackBerry implantadas em 68% das empresas da Fortune 500. Receita total do segmento de segurança cibernética: US $ 412 milhões em 2023.

Tipo de solução de segurança	Taxa de adoção do cliente	Receita anual
Segurança do endpoint	54%	US $ 189 milhões
Gerenciamento de terminais unificados	42%	US $ 223 milhões

Atualizações regulares de software e manutenção

O BlackBerry libera atualizações de software para clientes corporativos a cada 45 dias, em média. Taxa de renovação do contrato de manutenção: 87%.

• Frequência de atualização de software: grandes lançamentos trimestrais
• Lançamentos de patch de segurança: mensalmente
• Atualização média Tempo de download: 22 minutos

Gerenciamento de conta dedicado para grandes clientes

O BlackBerry gerencia 312 Contas Strategic Enterprise com gerentes de contas dedicadas. Valor médio da conta: US $ 1,4 milhão anualmente.

Segmento de cliente	Número de contas	Valor médio da conta
Grandes empresas	187	US $ 1,7 milhão
Empresas de tamanho médio	125	$890,000

BlackBerry Limited (BB) - Modelo de Negócios: Canais

Equipe de vendas da empresa direta

A equipe de vendas corporativas direta da BlackBerry se concentra nas soluções de segurança cibernética e mobilidade corporativa. A partir do quarto trimestre de 2023, a equipe de vendas corporativa gerou US $ 180 milhões em receita de software e serviços corporativos.

Canal de vendas	Receita anual (2023)	Segmento de clientes
Enterprise Direct Sales	US $ 720 milhões	Governo, serviços financeiros, assistência médica
Contas da empresa global	US $ 456 milhões	Fortune 500 empresas

Plataforma digital online e site

A plataforma digital do BlackBerry (BlackBerry.com) serve como um canal principal para informações e vendas de produtos.

• Tráfego do site: 1,2 milhão de visitantes mensais
• Downloads de produtos online: 375.000 downloads anuais de software de segurança cibernética
• Custo de aquisição de clientes digitais: US $ 42 por lead

Conferências de Tecnologia e Eventos da Indústria

O BlackBerry participa de conferências de tecnologia estratégica para mostrar soluções de segurança cibernética e IA.

Tipo de evento	Participação anual	Geração de chumbo
Conferências de segurança cibernética	18 conferências	2.400 leads qualificados
Cúpulas de tecnologia	12 eventos	1.800 clientes empresariais em potencial

Redes de parceiros de tecnologia estratégica

O BlackBerry mantém parcerias com fornecedores de tecnologia global.

• Total Strategic Technology Partners: 87
• Receita de rede de parceiros: US $ 312 milhões em 2023
• Parceiros -chave: Microsoft, Amazon Web Services, IBM

Marketing digital e divulgação direcionada

O BlackBerry aproveita estratégias de marketing digital para aquisição de clientes.

Canal de marketing	Gasto anual	Taxa de conversão
Publicidade do LinkedIn	US $ 4,2 milhões	3.7%
Anúncios de pesquisa do Google	US $ 3,8 milhões	2.9%
Campanhas de e -mail direcionadas	US $ 1,5 milhão	4.2%

BlackBerry Limited (BB) - Modelo de Negócios: Segmentos de Clientes

Agências governamentais e organizações de defesa

O BlackBerry atende a 175 agências governamentais globalmente. A empresa mantém uma participação de mercado de 91% nas soluções de segurança móvel do governo. O valor anual do contrato para segmentos governamentais atinge US $ 247 milhões em 2023.

Segmento do governo	Número de clientes	Valor anual do contrato
Governo federal	62 agências	US $ 98,5 milhões
Governo estadual/local	113 agências	US $ 148,6 milhões

Grandes corporações empresariais

O BlackBerry suporta 4.200 clientes corporativos em todo o mundo. O segmento corporativo gera US $ 612 milhões em receita anual para 2023.

• Clientes de serviços financeiros: 1.350 organizações
• CLIENTES EMPRESÍCIOS DE CARAÇÃO DA HELACECE: 780 instituições
• Clientes da empresa de manufatura: 1.070 empresas

Fabricantes automotivos

A plataforma de software QNX da BlackBerry atende 215 fabricantes automotivos. A receita total do segmento automotivo atinge US $ 423 milhões em 2023.

Categoria automotiva	Número de fabricantes	Contribuição da receita
Fabricantes de veículos elétricos	45 fabricantes	US $ 126,9 milhões
Fabricantes automotivos tradicionais	170 fabricantes	US $ 296,1 milhões

Empresas de infraestrutura crítica

O BlackBerry fornece soluções de segurança cibernética para 890 organizações críticas de infraestrutura. A receita anual deste segmento é de US $ 287 milhões em 2023.

• Clientes do setor de energia: 340 organizações
• Infraestrutura de telecomunicações: 280 empresas
• Sistemas de gerenciamento de serviços públicos: 270 instituições

Instituições focadas em segurança cibernética

O BlackBerry atende 1.100 instituições focadas em segurança cibernética. O segmento de segurança cibernética gera US $ 521 milhões em receita anual para 2023.

Segmento de segurança cibernética	Número de clientes	Receita anual
Empresas de segurança cibernética	620 organizações	US $ 276,3 milhões
Pesquisar & Instituições acadêmicas	480 instituições	US $ 244,7 milhões

BlackBerry Limited (BB) - Modelo de Negócios: Estrutura de Custo

Investimentos de pesquisa e desenvolvimento

A BlackBerry Limited investiu US $ 235,6 milhões em despesas de pesquisa e desenvolvimento para o ano fiscal de 2024, representando 20,3% da receita total.

Ano fiscal	Investimento em P&D	Porcentagem de receita
2024	US $ 235,6 milhões	20.3%

Aquisição de talentos de engenharia de software

Os custos anuais de aquisição e engenharia de talentos para o BlackBerry em 2024 totalizaram US $ 187,4 milhões.

• Salário médio de engenheiro de software: US $ 126.000
• Força de trabalho de engenharia total: 1.450 funcionários
• Despesas de recrutamento e integração: US $ 12,3 milhões

Despesas operacionais de marketing e vendas

As despesas operacionais de marketing e vendas do BlackBerry no ano fiscal de 2024 totalizaram US $ 142,9 milhões.

Categoria de despesa	Custo
Marketing digital	US $ 47,6 milhões
Pessoal de vendas	US $ 65,3 milhões
Eventos de marketing	US $ 30,0 milhões

Manutenção da propriedade intelectual

Os custos de manutenção da propriedade intelectual da BlackBerry em 2024 foram de US $ 24,7 milhões.

• Taxas de arquivamento e renovação de patentes: US $ 15,2 milhões
• Despesas de proteção legal: US $ 9,5 milhões

Infraestrutura de tecnologia e serviços em nuvem

As despesas com infraestrutura de tecnologia e serviços em nuvem para BlackBerry em 2024 atingiram US $ 98,3 milhões.

Componente de infraestrutura	Custo
Hosting de serviço em nuvem	US $ 56,7 milhões
Infraestrutura de rede	US $ 41,6 milhões

BlackBerry Limited (BB) - Modelo de Negócios: Fluxos de Receita

Licenciamento de software corporativo

Para o ano fiscal de 2024, o BlackBerry registrou a receita de licenciamento de software corporativo de US $ 193 milhões.

Fluxo de receita	Valor anual	Porcentagem da receita total
Licenciamento de software corporativo	US $ 193 milhões	42.7%

Assinaturas de serviço de segurança cibernética

As assinaturas de serviços de segurança cibernética da BlackBerry geraram US $ 87,5 milhões em receita recorrente anual.

Categorias de serviço de segurança cibernética	Receita anual
Cylance AI Assinaturas de segurança cibernética	US $ 67,3 milhões
EndPoint Security Subscrições	US $ 20,2 milhões

Taxas de licenciamento de propriedade intelectual

A BlackBerry ganhou US $ 45,6 milhões com o licenciamento de propriedade intelectual em 2024.

• Receita de licenciamento de portfólio de patentes: US $ 28,4 milhões
• Acordos de transferência de tecnologia: US $ 17,2 milhões

Serviços de consultoria e implementação

Os serviços de consultoria e implementação contribuíram com US $ 62,3 milhões para a receita do BlackBerry.

Tipo de serviço	Receita anual
Consultoria de segurança cibernética	US $ 38,7 milhões
Implementação de software	US $ 23,6 milhões

Receitas de plataforma de software automotivo

A plataforma de software automotiva QNX da BlackBerry gerou US $ 76,2 milhões em receita.

• Software de veículo conectado: US $ 42,5 milhões
• Sistemas incorporados para automotivo: US $ 33,7 milhões

Fluxos anuais totais de receita: US $ 464,6 milhões

BlackBerry Limited (BB) - Canvas Business Model: Value Propositions

You're looking at the core value BlackBerry Limited (BB) is delivering across its focused business units as of late 2025. The numbers show a clear pivot toward high-margin, mission-critical software, especially in automotive.

Safety-certified, mission-critical software for embedded systems (QNX)

The QNX division, rebranded from IoT, is the foundation for safety-critical systems. Its value is rooted in its certification and massive installed base, which translates directly into a strong, predictable revenue stream via royalties.

• Vehicle adoption footprint by 2025: 255+ million vehicles.
• QNX Royalty Backlog: Approximately $865M.
• Safety Certification standard: Certified to ISO 26262 ASIL D.
• Software Development Platform (SDP) 8.0 adoption: Used by 24 of 25 top EV OEMs.

Here's the quick math on the financial performance driving this value proposition:

Metric	Q4 Fiscal Year 2025	Full Fiscal Year 2025	Q1 Fiscal Year 2026
Revenue (USD millions)	$65.8M	$236.0M	$57.5M
Year-over-Year Revenue Growth	Flat	10%	8%
Gross Margin	83%	84%	N/A
Adjusted EBITDA Margin	29%	25%	N/A

What this estimate hides is the compounding effect of that $865M royalty backlog, which signals future revenue recognition.

AI-driven endpoint security and threat detection (Cylance AI)

While BlackBerry Limited completed the sale of its Cylance endpoint security assets to Arctic Wolf, the value proposition continues through a reseller agreement, particularly for government customers. Arctic Wolf now incorporates the advanced, AI-based endpoint protection into its open-XDR platform.

• Sale proceeds from the first tranche to Arctic Wolf: Approximately $80M.
• BlackBerry Limited acts as a reseller of the technology to its large government customers.

Operational resiliency and secure communications for governments/enterprises

This segment provides government-grade protection for data and operations, evidenced by high-profile deployments for major diplomatic events. The focus is on end-to-end encrypted voice and secure messaging.

The Secure Communications division posted strong full-year results for Fiscal Year 2025:

Metric	Full Fiscal Year 2025
Revenue (USD millions)	$272.6M
Gross Margin	66%
EBITDA (USD millions)	$52.3M
EBITDA Margin	19%

Specific deployments highlight the value in operational resiliency:

• Malaysia deployed BlackBerry AtHoc and SecuSUITE for the 47th ASEAN Summit in October 2025.
• 150 liaison officers (LOs) were equipped with AtHoc and SecuSUITE for the 47th ASEAN Summit.
• SecuSUITE for iOS achieved certification from the German BSI.

Cloud-based development tools like QNX Cabin for faster time-to-market

QNX Cabin is the cloud-based framework designed to speed up the development of digital cockpits, addressing the complexity of mixed-criticality environments by allowing virtualization before hardware implementation. This directly impacts the OEM's speed and cost structure.

• QNX Cabin has multi-year deal wins from the top-10 global auto OEMs.
• A major APAC-based OEM adopted QNX Cabin for next-generation digital cockpit development.
• SDP 8.0, which supports these cloud-native tools, is projected to drive $40+ million in annualized revenue by 2026.

Finance: draft 13-week cash view by Friday.

BlackBerry Limited (BB) - Canvas Business Model: Customer Relationships

You're looking at how BlackBerry Limited (BB) locks in its key customers, which is a mix of deep, embedded relationships in automotive and recurring software contracts in cybersecurity. It's about long-term commitment, not quick transactions.

High-touch, long-term strategic engagement with major automotive OEMs is the bedrock of the IoT segment. This involves embedding QNX technology deep within vehicle architectures, creating high switching costs for the Original Equipment Manufacturers (OEMs). This relationship is evidenced by the sheer scale of deployment.

The QNX technology foundation is now deployed in more than 255 million vehicles on the road today. This long-term engagement is continually refreshed with new design wins; for example, in Q2 FY25, BlackBerry secured design wins with leading OEMs in Japan to power Advanced Driver Assistance Systems (ADAS) functionality. Furthermore, a top Chinese automaker selected QNX Sound for its next-generation luxury Electric Vehicle (EV) lineup, scheduled for deployment in 2026.

The Cybersecurity business relies on a subscription-based model, which drives predictable revenue streams. The health of this recurring revenue base is measured by retention metrics.

The Dollar-Based Net Retention Rate (DBNRR) for Cybersecurity was reported at 87% in Q1 FY25. This metric, which tracks the revenue retained from existing customers after accounting for upsells, downsells, and churn, is a critical indicator of customer satisfaction and expansion within the installed base. For context, the Cybersecurity division generated $85 million in revenue in Q1 FY25, with a gross margin of 59%. The total company revenue for Q1 FY25 was $144 million.

Dedicated professional services and support for embedded systems is essential for maintaining the integrity and security of the QNX deployments. This support ensures that complex, safety-critical systems remain operational and compliant throughout the vehicle lifecycle. The QNX business unit generated revenues of $62 million in Q3 FY25.

To secure the next generation of engineers and maintain ecosystem relevance, BlackBerry Limited is cultivating a QNX developer community through academic programs. This is executed via the QNX Everywhere initiative, which offers free access to the QNX Software Development Platform (SDP) 8.0 for non-commercial use. This effort includes strategic partnerships with universities across Canada, the U.S., South Korea, Europe, and India, using a 'one-to-many' model for academic institutions. Specifically, a multi-year plan with Pi Square Technologies in India aims to train thousands of engineers through partnerships with hundreds of engineering institutions.

Here are the key quantitative data points defining these customer relationships:

Metric Category	Specific Metric	Value / Amount	Reporting Period / Context
IoT Customer Footprint	QNX Technology Deployments in Vehicles	More than 255 million	As of late 2025
Cybersecurity Subscription Health	Dollar-Based Net Retention Rate (DBNRR)	87%	Q1 FY25
Cybersecurity Financials	Cybersecurity Division Revenue	$85 million	Q1 FY25
Cybersecurity Financials	Cybersecurity Gross Margin	59%	Q1 FY25
IoT Financials	QNX Business Unit Revenue	$62 million	Q3 FY25
Developer Ecosystem Growth	Engineering Institutions Partnered (India Focus)	Hundreds	As part of QNX Everywhere
Developer Ecosystem Growth	Engineers Targeted for Training (India Focus)	Thousands	As part of QNX Everywhere

The company is actively engaging developer communities on platforms like GitLab, GitHub, Reddit, and Stack Overflow through dedicated developer relations specialists.

Key customer relationship touchpoints include:

• High-touch engagement with major automotive OEMs for ADAS and core OS integration.
• Securing new design wins with leading Japanese OEMs for ADAS functionality in Q2 FY25.
• Subscription renewals and upsells with government agencies, including the US Immigration and Customs Enforcement and the US Army Corps of Engineers in Q2 FY25.
• Free access to QNX Software Development Platform (SDP) 8.0 for non-commercial use.

Finance: draft 13-week cash view by Friday.

BlackBerry Limited (BB) - Canvas Business Model: Channels

You're looking at how BlackBerry Limited actually gets its software and services into the hands of customers, which is a mix of direct selling to the biggest players and relying on a wide network of partners to scale. It's a classic enterprise software channel strategy, but with a heavy focus on security and embedded systems.

Direct sales force to large enterprise and government accounts

BlackBerry Limited directs its specialized sales force toward securing major, high-value contracts within large enterprise and public sector organizations. This is where the Secure Communications segment, which provides intelligent security software, gets its footing. For the full fiscal year ending February 28, 2025, the Secure Communications revenue landed at $272.6 million. The company explicitly gathers telemetry and statistics on critical infrastructure customers across the 16 industry sectors defined by the Cybersecurity and Infrastructure Security Agency (CISA), which includes government, defense, energy, and finance. To give you a sense of the recent performance, the Q4 FY2025 revenue for this segment was $67.3 million. The focus here is on deep, direct relationships to deploy solutions like SecuSUITE for iOS, which achieved certification from the German BSI.

Global network of technology partners and system integrators

The scale of BlackBerry Limited's reach is heavily amplified by its global network of technology partners and system integrators. These partners are crucial for embedding BlackBerry's technology, especially QNX, into complex systems and for delivering cybersecurity services. The ecosystem map shows significant relationships with major players. For instance, Cognizant is listed with 370 Partners, Rapid7 with 341 Partners, and Tata Consultancy Services with 318 Partners in the ecosystem. This network allows BlackBerry Limited to reach verticals where a direct sales presence would be too costly or inefficient. The company empowers these partners through its Partner Program, which is designed for flexibility, whether partners choose to resell, embed, or build services around BlackBerry's offerings.

Here's a snapshot of some of the key partners BlackBerry Limited engages with:

• Technology partner Cognizant: 370 Partners listed.
• Channel partner Verizon: 317 Partners listed.
• Technology partner KPMG: 185 Partners listed.
• BlackBerry QNX platform is used in over 235 million vehicles worldwide.
• The company has expanded its automotive reach through partnerships with Vector, TTTech Auto, and Intel.

Cloud marketplaces for software distribution (e.g., Microsoft Azure)

Distributing software through major cloud marketplaces is a modern necessity for scale, and BlackBerry Limited has made concrete moves here. You should know they announced a collaboration with Microsoft to make the QNX Software Development Platform 8.0 available directly in the Microsoft Azure cloud environment. This is a clear channel play to reach developers and automotive/IoT system builders who prefer cloud-based development workflows. While specific revenue attributed only to Azure Marketplace isn't public, the strategic importance is clear: it simplifies the procurement and deployment path for their core embedded software. The company also notes that Cylance AI-based security solutions are available through the AWS marketplace.

Managed Security Service Providers (MSSPs) for SMB market reach

To effectively penetrate the Small and Medium-sized Business (SMB) market, which often lacks in-house security expertise, BlackBerry Limited relies on MSSPs. This is a critical route to market, as you simply can't reach the mid-market and SMB customers without strong channel partnerships. BlackBerry Limited has actively encouraged this channel by introducing seller compensation on MSSP deals to align the field. The market context supports this focus; the global managed security services market is projected to reach $67 billion by 2025, and IT managed services revenue in the channel is expected to hit $595 billion globally in 2025, growing about 13% year-on-year. The MSSP channel allows BlackBerry Limited to scale its security offerings where customers prioritize resilience over building out internal teams.

Here's a summary of key financial and channel metrics relevant to the Secure Communications business, which heavily utilizes these channels:

Metric	Value (Latest Reported/Estimated)	Period/Context
Secure Communications Revenue	$272.6 million	Full Fiscal Year 2025 (ending Feb 28, 2025)
Secure Communications Revenue	$67.3 million	Q4 FY2025 (ending Feb 28, 2025)
Secure Communications ARR	$213 million	Q2 FY2026 Estimate
Secure Communications Customer Retention (DBNRR)	93%	Q2 FY2026 Estimate
Projected Global MSS Market Size	$67 billion	By 2025
Projected Global IT Managed Services Revenue	$595 billion	2025 Globally

The Secure Communications Annual Recurring Revenue (ARR) was $285 million in Q1 FY2025, showing a 2% sequential increase. Still, the Q1 FY2026 forecast for the segment revenue was lower, between $50 million and $54 million. Finance: draft Q3 FY2026 channel contribution analysis by end of January 2026.

BlackBerry Limited (BB) - Canvas Business Model: Customer Segments

You're looking at the core customer base for BlackBerry Limited as of late 2025, which is heavily concentrated in high-stakes, safety-critical, and security-sensitive industries. The company's strategy clearly pivots on embedding its foundational software, QNX, into the next generation of connected and autonomous systems.

Global Automotive Original Equipment Manufacturers (OEMs)

This segment is the engine room for BlackBerry Limited's IoT business, driven by QNX and the emerging BlackBerry IVY platform. You see the traction here in the recurring royalty revenue and the sheer volume of vehicles already deployed.

For the full fiscal year ending February 28, 2025, QNX revenue hit $236.0 million, marking a 10% year-over-year growth. The underlying commitment from this segment is reflected in the QNX royalty backlog, which stood at approximately $865 million as of that time. To date, over 255 million vehicles run on QNX technology.

BlackBerry Limited is positioning for the software-defined vehicle (SDV) wave, with 2025-2026 cited as the likely timeframe for BlackBerry IVY to gain serious production traction. Specific wins are starting to materialize:

• Foxconn selected BlackBerry IVY to power its EVs, with production starting in 2025.
• A 'mid-8-figure design win' was secured in the Chinese market for ADAS applications in Q2 FY2026.
• BlackBerry Limited secured a design win for QNX Sound with a leading Chinese automaker for their 2026 luxury EV models.

The value proposition here is tangible cost reduction for the OEMs. For instance, the QNX Sound platform can reduce hardware costs by $21 per mass-market vehicle and $98 per premium model.

Metric	Value (FY2025 End Feb 28, 2025)	Context
QNX Full Year Revenue	$236.0 million	10% year-over-year growth
QNX Q4 Revenue	$65.8 million	Exceeded guidance
QNX Royalty Backlog	Approx. $865 million	Up from $815 million prior year
Vehicles Powered by QNX	Over 255 million	Legacy base for embedded systems
QNX Sound Cost Reduction (Premium)	$98 per vehicle	Hardware cost savings

Highly regulated sectors: Government, Finance, Healthcare, and Critical Infrastructure

BlackBerry Limited serves these sectors primarily through its Secure Communications division, which includes solutions like SecuSUITE and AtHoc. The focus is on secure, reliable communication and endpoint management for sensitive operations.

For the full fiscal year ending February 28, 2025, Secure Communications revenue reached $272.6 million. The division's Annual Recurring Revenue (ARR) was $208 million, a 3% increase year-over-year in Q4 FY2025. The Dollar-Based Net Revenue Retention (DBNRR) for the segment was 93% in Q4 FY2025.

You can see direct engagement with government entities:

• A five-year hosted secure voice services contract was signed with a German government agency.
• A large renewal with the U.S. State Department for critical events management was completed.

The company maintains a dedicated presence, having launched BlackBerry Government Solutions to focus on FedRAMP-compliant cloud offerings. Furthermore, BlackBerry Limited continues to act as a reseller of the former Cylance endpoint portfolio to its large government clients.

Industrial IoT (IIoT) and embedded systems developers (e.g., medical, rail, aerospace)

This segment largely overlaps with the QNX customer base, as the same real-time operating system (RTOS) is used across these verticals for its safety and security certifications. The QNX Hypervisor 8.0, announced in June 2025, is key here, allowing multiple operating systems to run on one System on Chip (SoC).

The QNX gross margin for the full fiscal year 2025 was 84%, and its Adjusted EBITDA was $59.1 million, representing a 76% year-over-year increase.

Transportation and logistics companies (for asset tracking via BlackBerry Radar)

While BlackBerry Limited continues to offer asset tracking solutions, specific, publicly reported financial or statistical data points for the BlackBerry Radar business unit were not available in the latest fiscal year reports reviewed. The company's stated focus in its reporting is on the QNX and Secure Communications segments.

Finance: draft 13-week cash view by Friday.

BlackBerry Limited (BB) - Canvas Business Model: Cost Structure

You're looking at the cost side of BlackBerry Limited's business model as of late 2025, focusing on where the cash is going to support the QNX and Cybersecurity engines. The story here is one of aggressive cost discipline meeting necessary investment for innovation.

Significant investment in R&D for QNX and Cybersecurity product defintely innovation

BlackBerry Limited continues to pour resources into Research & Development (R&D) to keep the QNX operating system competitive in the embedded space and to advance the Cybersecurity portfolio. For the full fiscal year 2025 (ending February 2025), R&D expenses were reported at $157.4 million. This marked an 8.8% decrease from the prior fiscal year, showing a trend of managing R&D spend even while pushing innovation. To put this in perspective against recent history, the average R&D expense over the five fiscal years ending in 2025 was $212.9 million. The company is clearly focused on making R&D dollars work harder, especially given the strong performance of QNX royalty revenue mentioned in Q2 FY25 results.

The cost structure reflects a commitment to core technology, which means R&D remains a substantial line item, even with recent reductions.

• R&D Expenses for FY2025 (ending Feb 2025): $157.4 million.
• 5-Year Average R&D Expense (FY2021-FY2025): $212.9 million.
• R&D Expense decrease in FY2025: 8.8%.

Operating expenses rationalization, with Q2 FY25 expenses 24% lower year-over-year

A major theme in the cost structure has been the drive to streamline operations, which is clearly paying off. For the second quarter of fiscal year 2025, the company achieved a significant reduction in overhead. Specifically, operating expenses for that quarter were 24% lower than the baseline for the prior year. Looking at the absolute numbers for the quarter ending August 31, 2024 (Q2 FY25), the reported total Operating Expenses were $118.10 million. Analysts noted that adjusted operating expenses for that same period came in at $99 million, down from $114 million a year earlier. This rationalization helped the company reach breakeven adjusted EBITDA for the quarter.

Here's a look at how the cost control translated into bottom-line metrics for Q2 FY25 (ending August 31, 2024):

Metric	Amount (USD)
Total Operating Expenses (Reported)	$118.10 million
Adjusted Operating Expenses	$99 million
GAAP Net Loss	$19 million
Adjusted EBITDA	Breakeven

High cost of sales for software licensing and royalty agreements

While the direct cost of sales related to software licensing and royalty agreements isn't broken out as a separate line item in the same way as operating expenses, the revenue generated gives context to the underlying cost structure. The Licensing and Other segment saw revenue of $3 million in Q2 FY25 (ending August 31, 2024). However, this figure can fluctuate; for the fourth quarter of fiscal year 2025 (ending February 29, 2025), Licensing revenue was $8.6 million. The QNX business, which drives royalty revenue, is a high-margin component, but the associated development and maintenance costs feed into the R&D and operating expense base. The company is focused on growing the high-margin IoT revenue, which saw a gross margin of 82% in Q2 FY25.

Sales and marketing expenses to drive Cybersecurity ARR growth

Driving growth in the Cybersecurity division requires investment in Sales and Marketing (S&M). While specific S&M expense figures for FY25 are not explicitly detailed in the provided snippets, the focus is on the outcome: Annual Recurring Revenue (ARR). For Q2 FY25 (ending August 31, 2024), Cybersecurity ARR was flat year-over-year at $279 million. This followed a sequential increase in the prior quarter (Q1 FY25) to $285 million. By Q3 FY25 (results announced December 2024), ARR had ticked up to $281 million year-over-year. The Dollar-Based Net Retention Rate (DBNRR) for Cybersecurity was 88% in Q2 FY25, a 7 percentage point improvement year-over-year, suggesting that S&M efforts are successfully expanding existing customer relationships, even if headline ARR growth was flat in that specific quarter.

Finance: draft 13-week cash view by Friday.

BlackBerry Limited (BB) - Canvas Business Model: Revenue Streams

You're looking at the core ways BlackBerry Limited generates cash as of late 2025, which is heavily weighted toward recurring software revenue across its two main operating segments.

For the full fiscal year 2025 (ending February 28, 2025), BlackBerry Limited reported total company revenue of $534.9 million. The total company adjusted gross margin and GAAP gross margin for the same period was 74%.

The revenue streams are primarily categorized by the two major business units, which encompass the subscription, royalty, and services components you are tracking.

The breakdown of the primary revenue streams for BlackBerry Limited in FY25 is detailed below:

Revenue Stream Component	FY25 Revenue Amount (USD)
IoT software royalties and licensing fees (QNX)	$236.0 million
Cybersecurity subscription revenue (Secure Communications)	$272.6 million
Licensing and other revenue	$26.3 million

The revenue from the two core segments includes associated professional services and support contracts, though the exact standalone dollar amount for these services for the full year is embedded within the segment totals.

The composition of revenue generation within the segments includes:

• IoT software royalties and licensing fees from QNX, totaling $236.0 million in FY25.
• Cybersecurity subscription revenue, totaling $272.6 million in FY25.
• Licensing and other revenue, totaling $26.3 million in FY25.
• Professional services and support contracts for both divisions, which contribute to the segment totals above.

For the IoT division, the $236.0 million QNX revenue is driven by embedded software licenses, particularly in automotive systems, and includes development seat revenue and associated professional services. For the Cybersecurity division, the $272.6 million revenue is heavily weighted toward subscription-based offerings, which naturally include ongoing support contracts for their security solutions.

Finance: draft 13-week cash view by Friday.