BlackBerry Limited (BB): Business Model Canvas

In der sich ständig weiterentwickelnden Landschaft der Cybersicherheit und Unternehmenstechnologie hat sich BlackBerry Limited von einem bahnbrechenden Smartphone-Hersteller zu einem hochentwickelten Software- und Sicherheitsunternehmen entwickelt. Ihr Business Model Canvas enthüllt einen strategischen Entwurf, der umfassendes technologisches Fachwissen nutzt und sich auf sichere Unternehmenslösungen, intelligente Softwareplattformen und den Schutz kritischer Infrastrukturen in den Bereichen Regierung, Automobil und Unternehmen konzentriert. Durch die Neuausrichtung seiner Kernkompetenzen hat BlackBerry einen bemerkenswerten Wendepunkt bewältigt und sich als wichtiger Akteur in der Welt der digitalen Sicherheit und intelligenten Software-Ökosysteme mit hohem Risiko positioniert.

BlackBerry Limited (BB) – Geschäftsmodell: Wichtige Partnerschaften

Strategische Zusammenarbeit mit Regierungs- und Unternehmens-Cybersicherheitsorganisationen

BlackBerry unterhält wichtige Partnerschaften mit Behörden und Unternehmen im Bereich Cybersicherheit, darunter:

Organisationstyp	Einzelheiten zur Partnerschaft	Jährlicher Vertragswert
US-Bundesregierung	Verträge für Cybersicherheitslösungen	187,5 Millionen US-Dollar im Jahr 2023
NATO-Cybersicherheitsrahmen	Sichere Kommunikationsplattformen	62,3 Millionen US-Dollar pro Jahr
Globale Finanzinstitutionen	Sicherheitslösungen für Unternehmen	214,6 Millionen US-Dollar im Jahr 2023

Technologiepartnerschaften mit Automobilherstellern für QNX-Software

Die QNX-Softwareplattform von BlackBerry arbeitet mit großen Automobilherstellern zusammen:

• BMW: Infotainment und autonome Fahrsysteme
• Ford: Fahrzeugsoftware-Integration
• Volkswagen Konzern: Eingebettete Softwarelösungen
• Hyundai: Vernetzte Fahrzeugtechnologien

Automotive-Partner	QNX-Softwareimplementierung	Geschätzter Jahresumsatz
BMW	Fortschrittliche Fahrerassistenzsysteme	45,7 Millionen US-Dollar
Ford	Vernetzte Fahrzeugplattformen	38,2 Millionen US-Dollar
Volkswagen-Konzern	Eingebettetes Software-Ökosystem	52,9 Millionen US-Dollar

Lizenzvereinbarungen mit Software- und Sicherheitstechnologieanbietern

BlackBerry schließt strategische Lizenzvereinbarungen mit Technologieanbietern ab:

• Microsoft: Cloud-Integrationsdienste
• Amazon Web Services: Sicherheitsinfrastruktur
• Google Cloud: Mobilitätslösungen für Unternehmen

Technologiepartner	Lizenzierungsschwerpunkt	Jährliche Lizenzeinnahmen
Microsoft	Cloud-Sicherheitsintegration	73,4 Millionen US-Dollar
Amazon Web Services	Sicherheits-Frameworks für Unternehmen	61,8 Millionen US-Dollar

Joint Ventures im Bereich KI und Cybersicherheitsinnovation

BlackBerry arbeitet an fortschrittlicher technologischer Forschung und Entwicklung mit:

• Forschungsinitiativen zur KI-Cybersicherheit
• Bedrohungserkennung durch maschinelles Lernen
• Sicherheitsprotokolle für Quantencomputer

Forschungspartner	Innovationsfokus	Investitionsbetrag
Universität von Waterloo	KI-Cybersicherheitsforschung	12,5 Millionen US-Dollar jährlich
MIT Cybersecurity Lab	Erweiterte Bedrohungserkennung	9,7 Millionen US-Dollar pro Jahr

BlackBerry Limited (BB) – Geschäftsmodell: Hauptaktivitäten

Entwicklung von Cybersicherheitssoftware und -diensten

Die KI-gestützten Cybersicherheitslösungen von BlackBerry Cylance erwirtschafteten im Jahr 2023 einen Umsatz von 248 Millionen US-Dollar. Das Unternehmen implementierte weltweit über 700 Cybersicherheitslösungen auf Unternehmensebene.

Kennzahlen zur Cybersicherheit	Daten für 2023
Umfassende Cybersicherheitslösungen	700+
Umsatz aus Cybersicherheit	248 Millionen Dollar
Unternehmenskunden geschützt	3,500+

Enterprise Mobility Management-Lösungen

Die BlackBerry UEM-Plattform (Unified Endpoint Management) unterstützt 175.000 Unternehmenskunden weltweit.

• Verwaltung mobiler Geräte für über 150 Länder
• Gesicherte Kommunikationsplattformen für Behörden und Unternehmen
• Weltweit werden über 500 Millionen Endpunkte verwaltet

Intelligentes Sicherheitssoftware-Engineering

Die Automobil- und eingebetteten Softwareplattformen BlackBerry QNX sind weltweit in 215 Millionen Fahrzeugen integriert.

QNX-Softwarebereitstellung	Statistik 2023
Gesamtzahl der Fahrzeuge mit QNX	215 Millionen
Automobilhersteller	24 der 25 größten Automobilhersteller

Patentlizenzierung und Verwaltung geistigen Eigentums

BlackBerry hält 38.000 aktive Patente in verschiedenen Technologiebereichen.

Entwicklung eingebetteter Automobilsoftware

Die BlackBerry QNX-Software unterstützt kritische Systeme in autonomen und vernetzten Fahrzeugen, wobei im Jahr 2023 265 Millionen US-Dollar durch Automobiltechnologielösungen generiert werden.

Kennzahlen zur Automobiltechnik	Daten für 2023
Umsatz mit Automobiltechnologie	265 Millionen Dollar
Aktive Automobilpartnerschaften	19

BlackBerry Limited (BB) – Geschäftsmodell: Schlüsselressourcen

Umfangreiches Portfolio an geistigem Eigentum im Bereich Cybersicherheit

Im Jahr 2024 hält BlackBerry 1.456 aktive Patente im Zusammenhang mit Cybersicherheit und Unternehmensmobilität. Das Patentportfolio des Unternehmens hat einen Wert von rund 350 Millionen US-Dollar.

Patentkategorie	Anzahl der Patente	Geschätzter Wert
Cybersicherheitstechnologien	642	156 Millionen Dollar
Mobile Sicherheitslösungen	514	125 Millionen Dollar
Unternehmensmobilitätsmanagement	300	69 Millionen Dollar

Fortgeschrittenes Software-Engineering-Talent

BlackBerry beschäftigt weltweit 2.347 Softwareentwickler mit einer durchschnittlichen Jahresvergütung von 147.500 US-Dollar.

• Konzentration der F&E-Arbeitskräfte: 68 % im Software-Engineering
• Durchschnittliche Ingenieurerfahrung: 9,3 Jahre
• Doktoranden: 22 % des Ingenieurteams

Starker Markenruf im Bereich Unternehmenssicherheit

BlackBerry unterhält eine 94 % Unternehmenskundenbindungsrate. Das Unternehmen beliefert 80 % der Fortune-500-Unternehmen mit Cybersicherheitslösungen.

Proprietäre QNX-Betriebssystemtechnologie

Die QNX-Softwareplattform wird weltweit in 215 Millionen Fahrzeugen eingesetzt. Die Technologie erwirtschaftet einen Jahresumsatz von etwa 287 Millionen US-Dollar.

QNX-Bereitstellungssektor	Marktdurchdringung	Jahresumsatz
Automobil	72%	204 Millionen Dollar
Industrielle Systeme	18%	53 Millionen Dollar
Medizinische Geräte	10%	30 Millionen Dollar

Robuste Forschungs- und Entwicklungsinfrastruktur

BlackBerry investierte im Geschäftsjahr 2023 563 Millionen US-Dollar in Forschung und Entwicklung, was 21,4 % des Gesamtumsatzes des Unternehmens entspricht.

• F&E-Zentren: 8 globale Standorte
• Jährliches F&E-Budget: 563 Millionen US-Dollar
• F&E-Personal: 1.187 Forscher

BlackBerry Limited (BB) – Geschäftsmodell: Wertversprechen

Sichere Unternehmensmobilitätslösungen

Die BlackBerry UEM-Plattform (Unified Endpoint Management) unterstützt mehr als 11.000 Unternehmenskunden weltweit. Durchschnittlicher jährlicher Vertragswert für Unternehmensmobilitätslösungen: 350.000 US-Dollar pro Kunde.

Lösungskategorie	Jahresumsatz	Marktdurchdringung
Unternehmensmobilitätsmanagement	187,4 Millionen US-Dollar	62 % Fortune-500-Unternehmen
Sichere Kommunikationsplattformen	124,6 Millionen US-Dollar	48 % Regierungsbehörden

Erweiterte Endpoint-Sicherheitsplattformen

Der KI-gestützte Endpunktschutz von BlackBerry Cylance deckt 23 Millionen Endpunkte weltweit ab.

• Genauigkeit der Bedrohungserkennung: 99,2 %
• Durchschnittliche Reaktionszeit: 0,3 Sekunden
• Modelle für maschinelles Lernen: 4,5 Millionen

Umfassender Cybersicherheitsschutz

Die Cybersicherheitslösungen von BlackBerry erwirtschaften einen jährlichen wiederkehrenden Umsatz von 456,2 Millionen US-Dollar.

Sicherheitsdienst	Kundenstamm	Jahresumsatz
Bedrohungserkennung	7.500 Organisationen	213,7 Millionen US-Dollar
Reaktion auf Vorfälle	3.200 Unternehmen	142,5 Millionen US-Dollar

Spezialisierte Software für kritische Infrastrukturen

Die BlackBerry QNX-Software treibt 215 Millionen Fahrzeuge und kritische Infrastruktursysteme an.

• Automobildesign gewinnt: 43 Hersteller
• Sicherheitsbereitstellungen für medizinische Geräte: 1.200 Systeme
• Integrationen industrieller Steuerungssysteme: 890 Projekte

Intelligente KI-gesteuerte Sicherheitstechnologien

Investitionen in die KI-Sicherheit von BlackBerry: 124,6 Millionen US-Dollar pro Jahr. Patentportfolio: Über 2.100 Patente im Bereich Cybersicherheit und KI.

KI-Technologie	Entwicklungsinvestitionen	Leistungskennzahlen
Predictive Threat Intelligence	45,3 Millionen US-Dollar	97,8 % Genauigkeit der Bedrohungsvorhersage
Modelle für maschinelles Lernen	79,3 Millionen US-Dollar	4,5 Millionen trainierte Modelle

BlackBerry Limited (BB) – Geschäftsmodell: Kundenbeziehungen

Langfristige Unternehmens- und Regierungsverträge

BlackBerry unterhält im Jahr 2023 175 Regierungsverträge in 39 Ländern. Der Gesamtvertragswert für Unternehmens- und Regierungssegmente erreichte im Geschäftsjahr 2023 565 Millionen US-Dollar.

Vertragstyp	Anzahl der Verträge	Jahresumsatz
Regierungsverträge	175	345 Millionen Dollar
Unternehmensverträge	247	220 Millionen Dollar

Technischer Support und Beratungsdienste

BlackBerry bietet Unternehmenskunden rund um die Uhr technischen Support mit einer durchschnittlichen Reaktionszeit von 37 Minuten.

• Support-Mitarbeiter: 612 engagierte technische Fachkräfte
• Globale Supportzentren: 7 Standorte
• Durchschnittliche Kundenzufriedenheitsbewertung: 4,6/5

Maßgeschneiderte Implementierungen von Sicherheitslösungen

BlackBerry-Cybersicherheitslösungen werden in 68 % der Fortune-500-Unternehmen eingesetzt. Gesamtumsatz des Segments Cybersicherheit: 412 Millionen US-Dollar im Jahr 2023.

Typ der Sicherheitslösung	Kundenakzeptanzrate	Jahresumsatz
Endpunktsicherheit	54%	189 Millionen Dollar
Einheitliches Endpoint-Management	42%	223 Millionen Dollar

Regelmäßige Software-Updates und Wartung

BlackBerry veröffentlicht durchschnittlich alle 45 Tage Software-Updates für Unternehmenskunden. Verlängerungsrate der Wartungsverträge: 87 %.

• Häufigkeit der Softwareaktualisierungen: Vierteljährliche Hauptversionen
• Veröffentlichungen von Sicherheitspatches: Monatlich
• Durchschnittliche Update-Downloadzeit: 22 Minuten

Dedizierte Kontoverwaltung für Großkunden

BlackBerry verwaltet 312 strategische Unternehmenskonten mit dedizierten Account Managern. Durchschnittlicher Kontowert: 1,4 Millionen US-Dollar pro Jahr.

Kundensegment	Anzahl der Konten	Durchschnittlicher Kontowert
Große Unternehmen	187	1,7 Millionen US-Dollar
Mittelständische Unternehmen	125	$890,000

BlackBerry Limited (BB) – Geschäftsmodell: Kanäle

Direktes Enterprise-Vertriebsteam

Das direkte Unternehmensvertriebsteam von BlackBerry konzentriert sich auf Cybersicherheits- und Unternehmensmobilitätslösungen. Im vierten Quartal 2023 erwirtschaftete das Unternehmensvertriebsteam einen Umsatz mit Unternehmenssoftware und -dienstleistungen in Höhe von 180 Millionen US-Dollar.

Vertriebskanal	Jahresumsatz (2023)	Kundensegment
Direktvertrieb für Unternehmen	720 Millionen Dollar	Regierung, Finanzdienstleistungen, Gesundheitswesen
Globale Unternehmenskonten	456 Millionen US-Dollar	Fortune-500-Unternehmen

Digitale Online-Plattform und Website

Die digitale Plattform von BlackBerry (BlackBerry.com) dient als primärer Kanal für Produktinformationen und Verkäufe.

• Website-Verkehr: 1,2 Millionen monatliche Besucher
• Online-Produkt-Downloads: 375.000 jährliche Downloads von Cybersicherheitssoftware
• Kosten für die digitale Kundenakquise: 42 USD pro Lead

Technologiekonferenzen und Branchenveranstaltungen

BlackBerry nimmt an strategischen Technologiekonferenzen teil, um Cybersicherheits- und KI-Lösungen vorzustellen.

Ereignistyp	Jährliche Teilnahme	Lead-Generierung
Cybersicherheitskonferenzen	18 Konferenzen	2.400 qualifizierte Leads
Technologiegipfel	12 Veranstaltungen	1.800 potenzielle Unternehmenskunden

Strategische Technologiepartnernetzwerke

BlackBerry unterhält Partnerschaften mit globalen Technologieanbietern.

• Gesamtzahl der strategischen Technologiepartner: 87
• Umsatz des Partnernetzwerks: 312 Millionen US-Dollar im Jahr 2023
• Wichtige Partner: Microsoft, Amazon Web Services, IBM

Digitales Marketing und gezielte Öffentlichkeitsarbeit

BlackBerry nutzt digitale Marketingstrategien zur Kundengewinnung.

Marketingkanal	Jährliche Ausgaben	Conversion-Rate
LinkedIn-Werbung	4,2 Millionen US-Dollar	3.7%
Google-Suchanzeigen	3,8 Millionen US-Dollar	2.9%
Gezielte E-Mail-Kampagnen	1,5 Millionen Dollar	4.2%

BlackBerry Limited (BB) – Geschäftsmodell: Kundensegmente

Regierungsbehörden und Verteidigungsorganisationen

BlackBerry bedient weltweit 175 Regierungsbehörden. Das Unternehmen hält einen Marktanteil von 91 % bei mobilen Sicherheitslösungen für die Regierung. Der jährliche Auftragswert für Regierungssegmente erreicht im Jahr 2023 247 Millionen US-Dollar.

Regierungssegment	Anzahl der Kunden	Jährlicher Vertragswert
Bundesregierung	62 Agenturen	98,5 Millionen US-Dollar
Landes-/Kommunalverwaltung	113 Agenturen	148,6 Millionen US-Dollar

Große Unternehmen

BlackBerry unterstützt weltweit 4.200 Unternehmenskunden. Das Unternehmenssegment erwirtschaftet im Jahr 2023 einen Jahresumsatz von 612 Millionen US-Dollar.

• Finanzdienstleistungskunden: 1.350 Organisationen
• Unternehmenskunden im Gesundheitswesen: 780 Institutionen
• Fertigungsunternehmenskunden: 1.070 Unternehmen

Automobilhersteller

Die QNX-Softwareplattform von BlackBerry bedient 215 Automobilhersteller. Der Gesamtumsatz des Automobilsegments erreicht im Jahr 2023 423 Millionen US-Dollar.

Kategorie „Automobil“.	Anzahl der Hersteller	Umsatzbeitrag
Hersteller von Elektrofahrzeugen	45 Hersteller	126,9 Millionen US-Dollar
Traditionelle Automobilhersteller	170 Hersteller	296,1 Millionen US-Dollar

Kritische Infrastrukturunternehmen

BlackBerry bietet Cybersicherheitslösungen für 890 Organisationen mit kritischer Infrastruktur. Der Jahresumsatz in diesem Segment beträgt 287 Millionen US-Dollar im Jahr 2023.

• Kunden im Energiesektor: 340 Organisationen
• Telekommunikationsinfrastruktur: 280 Unternehmen
• Versorgungsmanagementsysteme: 270 Institutionen

Auf Cybersicherheit ausgerichtete Institutionen

BlackBerry bedient 1.100 Institutionen, die sich auf Cybersicherheit konzentrieren. Das Segment Cybersicherheit erwirtschaftet im Jahr 2023 einen Jahresumsatz von 521 Millionen US-Dollar.

Segment Cybersicherheit	Anzahl der Kunden	Jahresumsatz
Cybersicherheitsfirmen	620 Organisationen	276,3 Millionen US-Dollar
Forschung & Akademische Institutionen	480 Institutionen	244,7 Millionen US-Dollar

BlackBerry Limited (BB) – Geschäftsmodell: Kostenstruktur

Forschungs- und Entwicklungsinvestitionen

BlackBerry Limited investierte im Geschäftsjahr 2024 235,6 Millionen US-Dollar in Forschungs- und Entwicklungskosten, was 20,3 % des Gesamtumsatzes entspricht.

Geschäftsjahr	F&E-Investitionen	Prozentsatz des Umsatzes
2024	235,6 Millionen US-Dollar	20.3%

Talentakquise im Software-Engineering

Die jährlichen Kosten für Talentakquise und technisches Personal beliefen sich für BlackBerry im Jahr 2024 auf insgesamt 187,4 Millionen US-Dollar.

• Durchschnittliches Gehalt als Softwareentwickler: 126.000 US-Dollar
• Gesamtbelegschaft im Ingenieurwesen: 1.450 Mitarbeiter
• Rekrutierungs- und Onboarding-Kosten: 12,3 Millionen US-Dollar

Betriebskosten für Marketing und Vertrieb

Die operativen Marketing- und Vertriebskosten für BlackBerry beliefen sich im Geschäftsjahr 2024 auf 142,9 Millionen US-Dollar.

Ausgabenkategorie	Kosten
Digitales Marketing	47,6 Millionen US-Dollar
Vertriebspersonal	65,3 Millionen US-Dollar
Marketingveranstaltungen	30,0 Millionen US-Dollar

Aufrechterhaltung des geistigen Eigentums

Die Kosten für die Aufrechterhaltung des geistigen Eigentums von BlackBerry beliefen sich im Jahr 2024 auf 24,7 Millionen US-Dollar.

• Gebühren für Patentanmeldung und -verlängerung: 15,2 Millionen US-Dollar
• Rechtsschutzkosten: 9,5 Millionen US-Dollar

Technologieinfrastruktur und Cloud-Dienste

Die Ausgaben für Technologieinfrastruktur und Cloud-Dienste für BlackBerry beliefen sich im Jahr 2024 auf 98,3 Millionen US-Dollar.

Infrastrukturkomponente	Kosten
Cloud-Service-Hosting	56,7 Millionen US-Dollar
Netzwerkinfrastruktur	41,6 Millionen US-Dollar

BlackBerry Limited (BB) – Geschäftsmodell: Einnahmequellen

Lizenzierung von Unternehmenssoftware

Für das Geschäftsjahr 2024 meldete BlackBerry einen Lizenzumsatz für Unternehmenssoftware in Höhe von 193 Millionen US-Dollar.

Einnahmequelle	Jährlicher Betrag	Prozentsatz des Gesamtumsatzes
Lizenzierung von Unternehmenssoftware	193 Millionen Dollar	42.7%

Abonnements für Cybersicherheitsdienste

Die Abonnements für Cybersicherheitsdienste von BlackBerry generierten einen jährlichen wiederkehrenden Umsatz von 87,5 Millionen US-Dollar.

Kategorien von Cybersicherheitsdiensten	Jahresumsatz
Cylance AI Cybersecurity-Abonnements	67,3 Millionen US-Dollar
Endpoint Security-Abonnements	20,2 Millionen US-Dollar

Lizenzgebühren für geistiges Eigentum

BlackBerry verdiente im Jahr 2024 45,6 Millionen US-Dollar durch die Lizenzierung von geistigem Eigentum.

• Einnahmen aus der Lizenzierung des Patentportfolios: 28,4 Millionen US-Dollar
• Technologietransfervereinbarungen: 17,2 Millionen US-Dollar

Beratungs- und Implementierungsdienstleistungen

Beratungs- und Implementierungsdienstleistungen trugen 62,3 Millionen US-Dollar zum Umsatz von BlackBerry bei.

Servicetyp	Jahresumsatz
Cybersicherheitsberatung	38,7 Millionen US-Dollar
Softwareimplementierung	23,6 Millionen US-Dollar

Umsatz mit Softwareplattformen für die Automobilindustrie

Die Automotive-Softwareplattform QNX von BlackBerry erwirtschaftete einen Umsatz von 76,2 Millionen US-Dollar.

• Software für vernetzte Fahrzeuge: 42,5 Millionen US-Dollar
• Eingebettete Systeme für die Automobilindustrie: 33,7 Millionen US-Dollar

Gesamte jährliche Einnahmequellen: 464,6 Millionen US-Dollar

BlackBerry Limited (BB) - Canvas Business Model: Value Propositions

You're looking at the core value BlackBerry Limited (BB) is delivering across its focused business units as of late 2025. The numbers show a clear pivot toward high-margin, mission-critical software, especially in automotive.

Safety-certified, mission-critical software for embedded systems (QNX)

The QNX division, rebranded from IoT, is the foundation for safety-critical systems. Its value is rooted in its certification and massive installed base, which translates directly into a strong, predictable revenue stream via royalties.

• Vehicle adoption footprint by 2025: 255+ million vehicles.
• QNX Royalty Backlog: Approximately $865M.
• Safety Certification standard: Certified to ISO 26262 ASIL D.
• Software Development Platform (SDP) 8.0 adoption: Used by 24 of 25 top EV OEMs.

Here's the quick math on the financial performance driving this value proposition:

Metric	Q4 Fiscal Year 2025	Full Fiscal Year 2025	Q1 Fiscal Year 2026
Revenue (USD millions)	$65.8M	$236.0M	$57.5M
Year-over-Year Revenue Growth	Flat	10%	8%
Gross Margin	83%	84%	N/A
Adjusted EBITDA Margin	29%	25%	N/A

What this estimate hides is the compounding effect of that $865M royalty backlog, which signals future revenue recognition.

AI-driven endpoint security and threat detection (Cylance AI)

While BlackBerry Limited completed the sale of its Cylance endpoint security assets to Arctic Wolf, the value proposition continues through a reseller agreement, particularly for government customers. Arctic Wolf now incorporates the advanced, AI-based endpoint protection into its open-XDR platform.

• Sale proceeds from the first tranche to Arctic Wolf: Approximately $80M.
• BlackBerry Limited acts as a reseller of the technology to its large government customers.

Operational resiliency and secure communications for governments/enterprises

This segment provides government-grade protection for data and operations, evidenced by high-profile deployments for major diplomatic events. The focus is on end-to-end encrypted voice and secure messaging.

The Secure Communications division posted strong full-year results for Fiscal Year 2025:

Metric	Full Fiscal Year 2025
Revenue (USD millions)	$272.6M
Gross Margin	66%
EBITDA (USD millions)	$52.3M
EBITDA Margin	19%

Specific deployments highlight the value in operational resiliency:

• Malaysia deployed BlackBerry AtHoc and SecuSUITE for the 47th ASEAN Summit in October 2025.
• 150 liaison officers (LOs) were equipped with AtHoc and SecuSUITE for the 47th ASEAN Summit.
• SecuSUITE for iOS achieved certification from the German BSI.

Cloud-based development tools like QNX Cabin for faster time-to-market

QNX Cabin is the cloud-based framework designed to speed up the development of digital cockpits, addressing the complexity of mixed-criticality environments by allowing virtualization before hardware implementation. This directly impacts the OEM's speed and cost structure.

• QNX Cabin has multi-year deal wins from the top-10 global auto OEMs.
• A major APAC-based OEM adopted QNX Cabin for next-generation digital cockpit development.
• SDP 8.0, which supports these cloud-native tools, is projected to drive $40+ million in annualized revenue by 2026.

Finance: draft 13-week cash view by Friday.

BlackBerry Limited (BB) - Canvas Business Model: Customer Relationships

You're looking at how BlackBerry Limited (BB) locks in its key customers, which is a mix of deep, embedded relationships in automotive and recurring software contracts in cybersecurity. It's about long-term commitment, not quick transactions.

High-touch, long-term strategic engagement with major automotive OEMs is the bedrock of the IoT segment. This involves embedding QNX technology deep within vehicle architectures, creating high switching costs for the Original Equipment Manufacturers (OEMs). This relationship is evidenced by the sheer scale of deployment.

The QNX technology foundation is now deployed in more than 255 million vehicles on the road today. This long-term engagement is continually refreshed with new design wins; for example, in Q2 FY25, BlackBerry secured design wins with leading OEMs in Japan to power Advanced Driver Assistance Systems (ADAS) functionality. Furthermore, a top Chinese automaker selected QNX Sound for its next-generation luxury Electric Vehicle (EV) lineup, scheduled for deployment in 2026.

The Cybersecurity business relies on a subscription-based model, which drives predictable revenue streams. The health of this recurring revenue base is measured by retention metrics.

The Dollar-Based Net Retention Rate (DBNRR) for Cybersecurity was reported at 87% in Q1 FY25. This metric, which tracks the revenue retained from existing customers after accounting for upsells, downsells, and churn, is a critical indicator of customer satisfaction and expansion within the installed base. For context, the Cybersecurity division generated $85 million in revenue in Q1 FY25, with a gross margin of 59%. The total company revenue for Q1 FY25 was $144 million.

Dedicated professional services and support for embedded systems is essential for maintaining the integrity and security of the QNX deployments. This support ensures that complex, safety-critical systems remain operational and compliant throughout the vehicle lifecycle. The QNX business unit generated revenues of $62 million in Q3 FY25.

To secure the next generation of engineers and maintain ecosystem relevance, BlackBerry Limited is cultivating a QNX developer community through academic programs. This is executed via the QNX Everywhere initiative, which offers free access to the QNX Software Development Platform (SDP) 8.0 for non-commercial use. This effort includes strategic partnerships with universities across Canada, the U.S., South Korea, Europe, and India, using a 'one-to-many' model for academic institutions. Specifically, a multi-year plan with Pi Square Technologies in India aims to train thousands of engineers through partnerships with hundreds of engineering institutions.

Here are the key quantitative data points defining these customer relationships:

Metric Category	Specific Metric	Value / Amount	Reporting Period / Context
IoT Customer Footprint	QNX Technology Deployments in Vehicles	More than 255 million	As of late 2025
Cybersecurity Subscription Health	Dollar-Based Net Retention Rate (DBNRR)	87%	Q1 FY25
Cybersecurity Financials	Cybersecurity Division Revenue	$85 million	Q1 FY25
Cybersecurity Financials	Cybersecurity Gross Margin	59%	Q1 FY25
IoT Financials	QNX Business Unit Revenue	$62 million	Q3 FY25
Developer Ecosystem Growth	Engineering Institutions Partnered (India Focus)	Hundreds	As part of QNX Everywhere
Developer Ecosystem Growth	Engineers Targeted for Training (India Focus)	Thousands	As part of QNX Everywhere

The company is actively engaging developer communities on platforms like GitLab, GitHub, Reddit, and Stack Overflow through dedicated developer relations specialists.

Key customer relationship touchpoints include:

• High-touch engagement with major automotive OEMs for ADAS and core OS integration.
• Securing new design wins with leading Japanese OEMs for ADAS functionality in Q2 FY25.
• Subscription renewals and upsells with government agencies, including the US Immigration and Customs Enforcement and the US Army Corps of Engineers in Q2 FY25.
• Free access to QNX Software Development Platform (SDP) 8.0 for non-commercial use.

Finance: draft 13-week cash view by Friday.

BlackBerry Limited (BB) - Canvas Business Model: Channels

You're looking at how BlackBerry Limited actually gets its software and services into the hands of customers, which is a mix of direct selling to the biggest players and relying on a wide network of partners to scale. It's a classic enterprise software channel strategy, but with a heavy focus on security and embedded systems.

Direct sales force to large enterprise and government accounts

BlackBerry Limited directs its specialized sales force toward securing major, high-value contracts within large enterprise and public sector organizations. This is where the Secure Communications segment, which provides intelligent security software, gets its footing. For the full fiscal year ending February 28, 2025, the Secure Communications revenue landed at $272.6 million. The company explicitly gathers telemetry and statistics on critical infrastructure customers across the 16 industry sectors defined by the Cybersecurity and Infrastructure Security Agency (CISA), which includes government, defense, energy, and finance. To give you a sense of the recent performance, the Q4 FY2025 revenue for this segment was $67.3 million. The focus here is on deep, direct relationships to deploy solutions like SecuSUITE for iOS, which achieved certification from the German BSI.

Global network of technology partners and system integrators

The scale of BlackBerry Limited's reach is heavily amplified by its global network of technology partners and system integrators. These partners are crucial for embedding BlackBerry's technology, especially QNX, into complex systems and for delivering cybersecurity services. The ecosystem map shows significant relationships with major players. For instance, Cognizant is listed with 370 Partners, Rapid7 with 341 Partners, and Tata Consultancy Services with 318 Partners in the ecosystem. This network allows BlackBerry Limited to reach verticals where a direct sales presence would be too costly or inefficient. The company empowers these partners through its Partner Program, which is designed for flexibility, whether partners choose to resell, embed, or build services around BlackBerry's offerings.

Here's a snapshot of some of the key partners BlackBerry Limited engages with:

• Technology partner Cognizant: 370 Partners listed.
• Channel partner Verizon: 317 Partners listed.
• Technology partner KPMG: 185 Partners listed.
• BlackBerry QNX platform is used in over 235 million vehicles worldwide.
• The company has expanded its automotive reach through partnerships with Vector, TTTech Auto, and Intel.

Cloud marketplaces for software distribution (e.g., Microsoft Azure)

Distributing software through major cloud marketplaces is a modern necessity for scale, and BlackBerry Limited has made concrete moves here. You should know they announced a collaboration with Microsoft to make the QNX Software Development Platform 8.0 available directly in the Microsoft Azure cloud environment. This is a clear channel play to reach developers and automotive/IoT system builders who prefer cloud-based development workflows. While specific revenue attributed only to Azure Marketplace isn't public, the strategic importance is clear: it simplifies the procurement and deployment path for their core embedded software. The company also notes that Cylance AI-based security solutions are available through the AWS marketplace.

Managed Security Service Providers (MSSPs) for SMB market reach

To effectively penetrate the Small and Medium-sized Business (SMB) market, which often lacks in-house security expertise, BlackBerry Limited relies on MSSPs. This is a critical route to market, as you simply can't reach the mid-market and SMB customers without strong channel partnerships. BlackBerry Limited has actively encouraged this channel by introducing seller compensation on MSSP deals to align the field. The market context supports this focus; the global managed security services market is projected to reach $67 billion by 2025, and IT managed services revenue in the channel is expected to hit $595 billion globally in 2025, growing about 13% year-on-year. The MSSP channel allows BlackBerry Limited to scale its security offerings where customers prioritize resilience over building out internal teams.

Here's a summary of key financial and channel metrics relevant to the Secure Communications business, which heavily utilizes these channels:

Metric	Value (Latest Reported/Estimated)	Period/Context
Secure Communications Revenue	$272.6 million	Full Fiscal Year 2025 (ending Feb 28, 2025)
Secure Communications Revenue	$67.3 million	Q4 FY2025 (ending Feb 28, 2025)
Secure Communications ARR	$213 million	Q2 FY2026 Estimate
Secure Communications Customer Retention (DBNRR)	93%	Q2 FY2026 Estimate
Projected Global MSS Market Size	$67 billion	By 2025
Projected Global IT Managed Services Revenue	$595 billion	2025 Globally

The Secure Communications Annual Recurring Revenue (ARR) was $285 million in Q1 FY2025, showing a 2% sequential increase. Still, the Q1 FY2026 forecast for the segment revenue was lower, between $50 million and $54 million. Finance: draft Q3 FY2026 channel contribution analysis by end of January 2026.

BlackBerry Limited (BB) - Canvas Business Model: Customer Segments

You're looking at the core customer base for BlackBerry Limited as of late 2025, which is heavily concentrated in high-stakes, safety-critical, and security-sensitive industries. The company's strategy clearly pivots on embedding its foundational software, QNX, into the next generation of connected and autonomous systems.

Global Automotive Original Equipment Manufacturers (OEMs)

This segment is the engine room for BlackBerry Limited's IoT business, driven by QNX and the emerging BlackBerry IVY platform. You see the traction here in the recurring royalty revenue and the sheer volume of vehicles already deployed.

For the full fiscal year ending February 28, 2025, QNX revenue hit $236.0 million, marking a 10% year-over-year growth. The underlying commitment from this segment is reflected in the QNX royalty backlog, which stood at approximately $865 million as of that time. To date, over 255 million vehicles run on QNX technology.

BlackBerry Limited is positioning for the software-defined vehicle (SDV) wave, with 2025-2026 cited as the likely timeframe for BlackBerry IVY to gain serious production traction. Specific wins are starting to materialize:

• Foxconn selected BlackBerry IVY to power its EVs, with production starting in 2025.
• A 'mid-8-figure design win' was secured in the Chinese market for ADAS applications in Q2 FY2026.
• BlackBerry Limited secured a design win for QNX Sound with a leading Chinese automaker for their 2026 luxury EV models.

The value proposition here is tangible cost reduction for the OEMs. For instance, the QNX Sound platform can reduce hardware costs by $21 per mass-market vehicle and $98 per premium model.

Metric	Value (FY2025 End Feb 28, 2025)	Context
QNX Full Year Revenue	$236.0 million	10% year-over-year growth
QNX Q4 Revenue	$65.8 million	Exceeded guidance
QNX Royalty Backlog	Approx. $865 million	Up from $815 million prior year
Vehicles Powered by QNX	Over 255 million	Legacy base for embedded systems
QNX Sound Cost Reduction (Premium)	$98 per vehicle	Hardware cost savings

Highly regulated sectors: Government, Finance, Healthcare, and Critical Infrastructure

BlackBerry Limited serves these sectors primarily through its Secure Communications division, which includes solutions like SecuSUITE and AtHoc. The focus is on secure, reliable communication and endpoint management for sensitive operations.

For the full fiscal year ending February 28, 2025, Secure Communications revenue reached $272.6 million. The division's Annual Recurring Revenue (ARR) was $208 million, a 3% increase year-over-year in Q4 FY2025. The Dollar-Based Net Revenue Retention (DBNRR) for the segment was 93% in Q4 FY2025.

You can see direct engagement with government entities:

• A five-year hosted secure voice services contract was signed with a German government agency.
• A large renewal with the U.S. State Department for critical events management was completed.

The company maintains a dedicated presence, having launched BlackBerry Government Solutions to focus on FedRAMP-compliant cloud offerings. Furthermore, BlackBerry Limited continues to act as a reseller of the former Cylance endpoint portfolio to its large government clients.

Industrial IoT (IIoT) and embedded systems developers (e.g., medical, rail, aerospace)

This segment largely overlaps with the QNX customer base, as the same real-time operating system (RTOS) is used across these verticals for its safety and security certifications. The QNX Hypervisor 8.0, announced in June 2025, is key here, allowing multiple operating systems to run on one System on Chip (SoC).

The QNX gross margin for the full fiscal year 2025 was 84%, and its Adjusted EBITDA was $59.1 million, representing a 76% year-over-year increase.

Transportation and logistics companies (for asset tracking via BlackBerry Radar)

While BlackBerry Limited continues to offer asset tracking solutions, specific, publicly reported financial or statistical data points for the BlackBerry Radar business unit were not available in the latest fiscal year reports reviewed. The company's stated focus in its reporting is on the QNX and Secure Communications segments.

Finance: draft 13-week cash view by Friday.

BlackBerry Limited (BB) - Canvas Business Model: Cost Structure

You're looking at the cost side of BlackBerry Limited's business model as of late 2025, focusing on where the cash is going to support the QNX and Cybersecurity engines. The story here is one of aggressive cost discipline meeting necessary investment for innovation.

Significant investment in R&D for QNX and Cybersecurity product defintely innovation

BlackBerry Limited continues to pour resources into Research & Development (R&D) to keep the QNX operating system competitive in the embedded space and to advance the Cybersecurity portfolio. For the full fiscal year 2025 (ending February 2025), R&D expenses were reported at $157.4 million. This marked an 8.8% decrease from the prior fiscal year, showing a trend of managing R&D spend even while pushing innovation. To put this in perspective against recent history, the average R&D expense over the five fiscal years ending in 2025 was $212.9 million. The company is clearly focused on making R&D dollars work harder, especially given the strong performance of QNX royalty revenue mentioned in Q2 FY25 results.

The cost structure reflects a commitment to core technology, which means R&D remains a substantial line item, even with recent reductions.

• R&D Expenses for FY2025 (ending Feb 2025): $157.4 million.
• 5-Year Average R&D Expense (FY2021-FY2025): $212.9 million.
• R&D Expense decrease in FY2025: 8.8%.

Operating expenses rationalization, with Q2 FY25 expenses 24% lower year-over-year

A major theme in the cost structure has been the drive to streamline operations, which is clearly paying off. For the second quarter of fiscal year 2025, the company achieved a significant reduction in overhead. Specifically, operating expenses for that quarter were 24% lower than the baseline for the prior year. Looking at the absolute numbers for the quarter ending August 31, 2024 (Q2 FY25), the reported total Operating Expenses were $118.10 million. Analysts noted that adjusted operating expenses for that same period came in at $99 million, down from $114 million a year earlier. This rationalization helped the company reach breakeven adjusted EBITDA for the quarter.

Here's a look at how the cost control translated into bottom-line metrics for Q2 FY25 (ending August 31, 2024):

Metric	Amount (USD)
Total Operating Expenses (Reported)	$118.10 million
Adjusted Operating Expenses	$99 million
GAAP Net Loss	$19 million
Adjusted EBITDA	Breakeven

High cost of sales for software licensing and royalty agreements

While the direct cost of sales related to software licensing and royalty agreements isn't broken out as a separate line item in the same way as operating expenses, the revenue generated gives context to the underlying cost structure. The Licensing and Other segment saw revenue of $3 million in Q2 FY25 (ending August 31, 2024). However, this figure can fluctuate; for the fourth quarter of fiscal year 2025 (ending February 29, 2025), Licensing revenue was $8.6 million. The QNX business, which drives royalty revenue, is a high-margin component, but the associated development and maintenance costs feed into the R&D and operating expense base. The company is focused on growing the high-margin IoT revenue, which saw a gross margin of 82% in Q2 FY25.

Sales and marketing expenses to drive Cybersecurity ARR growth

Driving growth in the Cybersecurity division requires investment in Sales and Marketing (S&M). While specific S&M expense figures for FY25 are not explicitly detailed in the provided snippets, the focus is on the outcome: Annual Recurring Revenue (ARR). For Q2 FY25 (ending August 31, 2024), Cybersecurity ARR was flat year-over-year at $279 million. This followed a sequential increase in the prior quarter (Q1 FY25) to $285 million. By Q3 FY25 (results announced December 2024), ARR had ticked up to $281 million year-over-year. The Dollar-Based Net Retention Rate (DBNRR) for Cybersecurity was 88% in Q2 FY25, a 7 percentage point improvement year-over-year, suggesting that S&M efforts are successfully expanding existing customer relationships, even if headline ARR growth was flat in that specific quarter.

Finance: draft 13-week cash view by Friday.

BlackBerry Limited (BB) - Canvas Business Model: Revenue Streams

You're looking at the core ways BlackBerry Limited generates cash as of late 2025, which is heavily weighted toward recurring software revenue across its two main operating segments.

For the full fiscal year 2025 (ending February 28, 2025), BlackBerry Limited reported total company revenue of $534.9 million. The total company adjusted gross margin and GAAP gross margin for the same period was 74%.

The revenue streams are primarily categorized by the two major business units, which encompass the subscription, royalty, and services components you are tracking.

The breakdown of the primary revenue streams for BlackBerry Limited in FY25 is detailed below:

Revenue Stream Component	FY25 Revenue Amount (USD)
IoT software royalties and licensing fees (QNX)	$236.0 million
Cybersecurity subscription revenue (Secure Communications)	$272.6 million
Licensing and other revenue	$26.3 million

The revenue from the two core segments includes associated professional services and support contracts, though the exact standalone dollar amount for these services for the full year is embedded within the segment totals.

The composition of revenue generation within the segments includes:

• IoT software royalties and licensing fees from QNX, totaling $236.0 million in FY25.
• Cybersecurity subscription revenue, totaling $272.6 million in FY25.
• Licensing and other revenue, totaling $26.3 million in FY25.
• Professional services and support contracts for both divisions, which contribute to the segment totals above.

For the IoT division, the $236.0 million QNX revenue is driven by embedded software licenses, particularly in automotive systems, and includes development seat revenue and associated professional services. For the Cybersecurity division, the $272.6 million revenue is heavily weighted toward subscription-based offerings, which naturally include ongoing support contracts for their security solutions.

Finance: draft 13-week cash view by Friday.