Baker Hughes Company (BKR): Modelo de Negócios Canvas [Jan-2025 Atualizado]

No mundo dinâmico da tecnologia de energia, a Baker Hughes Company (BKR) surge como uma potência transformadora, navegando estrategicamente na complexa interseção dos serviços tradicionais de petróleo e gás com inovação digital de ponta. Ao alavancar uma intrincada lona de modelo de negócios que combina experiência tecnológica, parcerias estratégicas e soluções sustentáveis, o Baker Hughes não está apenas se adaptando ao cenário de energia em evolução - está remodelando -o ativamente. Sua abordagem abrangente abrange de tecnologias avançadas de campo petrolífero a desenvolvimentos de energia renovável, posicionando a empresa como um participante fundamental no ecossistema global de energia.

Baker Hughes Company (BKR) - Modelo de negócios: Parcerias -chave

Alianças estratégicas com grandes empresas de petróleo e gás

Baker Hughes estabeleceu parcerias estratégicas com:

Empresa parceira	Foco em parceria	Ano estabelecido
Aramco saudita	Serviços de transformação digital e campo petrolífero	2019
Chevron	Tecnologias avançadas de perfuração e produção	2021
Concha	Captura de carbono e soluções de baixo carbono	2022

Parcerias de tecnologia com empresas de inovação digital

Baker Hughes colabora com as principais empresas de tecnologia:

• Microsoft Azure para soluções de computação em nuvem
• Google Cloud para IA e integração de aprendizado de máquina
• Nvidia para tecnologias computacionais avançadas

Joint ventures em mercados de energia emergentes

Região	Parceiro de joint venture	Valor de investimento
China	CNPC	US $ 450 milhões
Índia	Reliance Industries	US $ 320 milhões
Brasil	Petrobras	US $ 280 milhões

Colaborações de pesquisa com instituições acadêmicas

As principais parcerias de pesquisa acadêmica incluem:

• Universidade de Stanford - Laboratório de Inovação Energética
• MIT - Centro avançado de pesquisa de fabricação
• Texas A&M University - Departamento de Engenharia de Petróleo

Equipamentos e parceiros da cadeia de suprimentos de serviços

Categoria de fornecedores	Número de fornecedores	Valor anual de compras
Materiais avançados	47	US $ 620 milhões
Componentes de engenharia de precisão	38	US $ 510 milhões
Provedores de tecnologia digital	22	US $ 340 milhões

Baker Hughes Company (BKR) - Modelo de negócios: Atividades -chave

Design de equipamentos e serviços de campo petrolífero

Baker Hughes investiu US $ 679 milhões em pesquisa e desenvolvimento em 2022. A empresa opera 14 principais centros de tecnologia global focados na inovação de equipamentos de campos petrolíferos.

Investimento em P&D	Centros de tecnologia	Aplicações de patentes
US $ 679 milhões (2022)	14 centros globais	238 novas patentes arquivadas

Soluções de transformação e tecnologia digital

Baker Hughes gera aproximadamente US $ 1,2 bilhão anualmente a partir de soluções digitais e serviços de tecnologia.

• Plataformas de manutenção preditivas orientadas pela IA
• Sistemas de monitoramento industrial de IoT
• Soluções de gerenciamento de energia baseadas em nuvem

Otimização de perfuração e produção

A empresa gerencia mais de 5.000 projetos de perfuração e produção de produção ativos globalmente em 2023.

Projetos globais	Regiões operacionais	Receita anual de serviços
Mais de 5.000 projetos ativos	60 países	US $ 3,4 bilhões

Transição energética e inovações de sustentabilidade

Baker Hughes comprometeu US $ 1,5 bilhão em relação ao desenvolvimento de tecnologia de baixo carbono em 2022.

• Tecnologias de captura de carbono
• Soluções de energia de hidrogênio
• Infraestrutura de energia renovável

Gerenciamento e consultoria global de projetos

A empresa fornece serviços de consultoria em 60 países com uma receita anual de consultoria de US $ 2,1 bilhões.

Regiões de consultoria	Receita de consultoria	Equipe de consultoria
60 países	US $ 2,1 bilhões	1.800 consultores

Baker Hughes Company (BKR) - Modelo de negócios: Recursos -chave

Experiência tecnológica avançada

Baker Hughes investiu US $ 985 milhões em pesquisa e desenvolvimento em 2022. A empresa mantém mais de 1.500 patentes ativas entre os domínios de tecnologia de energia.

Categoria de tecnologia	Portfólio de patentes	Investimento em P&D
Tecnologias digitais	412 patentes	US $ 312 milhões
Tecnologias de hardware	628 patentes	US $ 436 milhões
Soluções de energia	460 patentes	US $ 237 milhões

Extenso talento de engenharia global

Baker Hughes emprega 55.000 profissionais globalmente em 120 países.

• Força de trabalho de engenharia: 22.500 engenheiros especializados
• Ph.D. Pesquisadores de nível: 1.200
• Centros de Pesquisa Global: 18 locais

Tecnologias digitais e de hardware proprietárias

A Baker Hughes opera 7 principais centros de desenvolvimento de tecnologia, com US $ 1,2 bilhão investidos em tecnologias proprietárias em 2022.

Capacidades de pesquisa e desenvolvimento

Métrica de P&D	2022 Valor
Despesas totais de P&D	US $ 985 milhões
Novas lançamentos de tecnologia	37 inovações inovadoras
Investimentos de transformação digital	US $ 412 milhões

Infraestrutura e instalações globais abrangentes

Baker Hughes mantém 310 instalações operacionais em todo o mundo.

• Instalações de fabricação: 142
• Centros de pesquisa: 18
• Hubs de inovação tecnológica: 12
• Centros de Serviço Global: 138

Baker Hughes Company (BKR) - Modelo de Negócios: Proposições de Valor

Soluções integradas de tecnologia de energia

Baker Hughes registrou US $ 24,6 bilhões em receita total em 2023. A Companhia oferece soluções integradas em vários setores de energia, incluindo:

• Equipamentos e serviços de campo petrolífero
• Soluções de tecnologia digital
• Soluções de turbomáquinas e processos

Segmento	2023 Receita	Quota de mercado
Serviços de campo petrolífero	US $ 11,4 bilhões	15.2%
Turbomachinery & Soluções de processo	US $ 7,2 bilhões	12.5%
Soluções digitais	US $ 5,8 bilhões	10.3%

Recursos avançados de transformação digital

Baker Hughes investiu US $ 1,2 bilhão em pesquisa de transformação e tecnologia digital em 2023. As principais ofertas digitais incluem:

• Manutenção preditiva orientada pela IA
• Soluções IoT industriais
• Plataformas de gerenciamento de energia baseadas em nuvem

Tecnologias sustentáveis ​​e eficientes de campo petrolífero

A empresa comprometeu US $ 850 milhões ao desenvolvimento sustentável de tecnologia em 2023, com foco em:

• Tecnologias de captura de carbono
• Soluções de perfuração de baixa emissão
• Integração de energia renovável

Portfólio abrangente de serviços de energia

Baker Hughes opera em 120 países com um portfólio de serviços Spanning:

Categoria de serviço	Receita anual	Clientes globais
Serviços de perfuração	US $ 5,6 bilhões	320+ empresas de petróleo/gás
Fabricação de equipamentos	US $ 6,3 bilhões	250+ clientes industriais
Consultoria de Tecnologia	US $ 2,1 bilhões	180+ Energy Enterprises

Mitigação de riscos e soluções de eficiência operacional

Baker Hughes fornece tecnologias de gerenciamento de riscos com:

• Investimento de análise preditiva: US $ 420 milhões em 2023
• Sistemas de monitoramento em tempo real
• Tecnologias de segurança avançadas

Baker Hughes Company (BKR) - Modelo de Negócios: Relacionamentos do Cliente

Parcerias estratégicas de clientes de longo prazo

Baker Hughes mantém parcerias estratégicas com 98 das 100 principais empresas globais de energia a partir de 2023. A duração média do contrato da empresa é de 5 a 7 anos no setor de petróleo e gás.

Tipo de parceria	Número de grandes clientes	Valor anual do contrato
Corporações de energia global	98	US $ 2,4 bilhões
Empresas nacionais de petróleo	37	US $ 1,6 bilhão
Parceiros de exploração offshore	22	US $ 890 milhões

Serviços de suporte técnico e consulta

A Baker Hughes fornece suporte técnico abrangente com cobertura global 24/7 em 120 países.

• Tempo médio de resposta: 2,3 horas
• Equipe de suporte técnico: 3.700 engenheiros especializados
• Investimento anual em infraestrutura de suporte: US $ 214 milhões

Implementação de tecnologia personalizada

Baker Hughes entrega Soluções tecnológicas personalizadas com estratégias de implementação específicas para diferentes segmentos de clientes.

Segmento de tecnologia	Soluções personalizadas desenvolvidas	Taxa de sucesso da implementação
Tecnologias digitais de campo petrolífero	47	92%
Sistemas de otimização de perfuração	33	88%

Programas de otimização de desempenho em andamento

Baker Hughes implementa programas contínuos de monitoramento e otimização de desempenho para clientes.

• Contratos de otimização de desempenho: 64 programas ativos
• Melhoria média de eficiência: 17,5%
• Economia anual gerada para clientes: US $ 376 milhões

Plataforma digital e ferramentas de engajamento do cliente

A Baker Hughes utiliza plataformas digitais avançadas para interação aprimorada do cliente e entrega de serviços.

Plataforma digital	Usuários ativos	Interações digitais anuais
Baker Hughes portal de clientes	2.300 clientes corporativos	1,4 milhão
Sistemas de monitoramento remoto	1.800 implantações ativas	3,2 milhões de trocas de dados

Baker Hughes Company (BKR) - Modelo de Negócios: Canais

Equipes de vendas diretas

Baker Hughes mantém mais de 1.200 representantes de vendas diretas globalmente em 120 países. Tamanho da equipe de vendas em 2023: 3.458 profissionais. Receita média anual de vendas Per Representante: US $ 4,2 milhões.

Região	Tamanho da equipe de vendas	Cobertura anual
América do Norte	687	US $ 1,6 bilhão
Médio Oriente	412	US $ 1,3 bilhão
Europa	276	US $ 825 milhões
Ásia -Pacífico	345	US $ 1,1 bilhão

Plataformas de marketing digital

Orçamento de marketing digital em 2023: US $ 42,5 milhões. Métricas de engajamento online:

• Seguidores do LinkedIn: 286.000
• Seguidores do Twitter: 132.000
• Website Visitantes mensais: 1,2 milhão
• Geração de leads digitais: 18.700 leads qualificados

Conferências e feiras do setor

Participação anual da conferência: 37 grandes eventos internacionais. Investimento total em marketing da feira: US $ 8,3 milhões em 2023.

Tipo de evento	Número de eventos	Alcance total
Conferências Internacionais	12	45.000 participantes
Feiras regionais	25	76.500 participantes

Portais de suporte técnico online

Estatísticas da plataforma de suporte técnico:

• Disponibilidade de suporte 24/7
• Interações de suporte anual: 126.000
• Tempo médio de resposta: 17 minutos
• Classificação de satisfação do cliente: 94,3%

Rede global de escritórios de vendas regionais

Distribuição do escritório regional: 87 locais de vendas dedicados em todo o mundo. Orçamento operacional total do escritório regional: US $ 62,4 milhões em 2023.

Região	Número de escritórios	Receita Regional Anual
América do Norte	24	US $ 4,7 bilhões
América latina	15	US $ 1,9 bilhão
Europa/cis	18	US $ 2,6 bilhões
Oriente Médio/África	16	US $ 3,2 bilhões
Ásia -Pacífico	14	US $ 2,8 bilhões

Baker Hughes Company (BKR) - Modelo de negócios: segmentos de clientes

Grandes empresas internacionais de petróleo e gás

A Baker Hughes atende às principais corporações globais de petróleo e gás com receitas anuais superiores a US $ 50 bilhões. Os principais clientes incluem:

Empresa	Receita anual	Operações globais
ExxonMobil	US $ 413,7 bilhões	55 mais de países
Concha	US $ 383,6 bilhões	Mais de 70 países
Chevron	US $ 236,4 bilhões	Mais de 45 países

Corporações nacionais de petróleo

A Baker Hughes fornece tecnologia e serviços para empresas estatais de energia em todo o mundo.

Corporação	País	Produção anual de petróleo
Aramco saudita	Arábia Saudita	9,6 milhões de barris/dia
PEMEX	México	1,7 milhão de barris/dia
Petrobras	Brasil	2,8 milhões de barris/dia

Empresas de exploração e produção independentes

A Baker Hughes suporta empresas de exploração de energia de médio e tamanho independente.

• Tamanho total do segmento de mercado: US $ 150 bilhões
• Orçamento médio de exploração anual: US $ 25-50 milhões por empresa
• Foco geográfico: América do Norte, América Latina, Oriente Médio

Desenvolvedores de energia renovável

A Baker Hughes fornece soluções de tecnologia para infraestrutura de energia renovável.

Setor renovável	Investimento global	Baker Hughes Services
Energia eólica	US $ 303 bilhões	Tecnologia da turbina
Energia solar	US $ 252 bilhões	Soluções de infraestrutura
Hidrogênio verde	US $ 42 bilhões	Consultoria técnica

Projetos de infraestrutura de energia industrial

A Baker Hughes suporta o desenvolvimento de infraestrutura de energia em larga escala.

• Investimento total de infraestrutura: US $ 500 bilhões anualmente
• Tipos de projeto: terminais de GNL, plataformas offshore, redes de pipeline
• Valor médio do projeto: US $ 100-500 milhões

Baker Hughes Company (BKR) - Modelo de negócios: estrutura de custos

Investimentos de pesquisa e desenvolvimento

Baker Hughes investiu US $ 815 milhões em despesas de pesquisa e desenvolvimento em 2022, representando 4,2% da receita total.

Ano	Investimento em P&D	Porcentagem de receita
2022	US $ 815 milhões	4.2%
2021	US $ 752 milhões	4.0%

Despesas operacionais globais

Baker Hughes registrou despesas operacionais totais de US $ 18,6 bilhões em 2022.

• Despesas de vendas, gerais e administrativas: US $ 3,2 bilhões
• Custo dos bens vendidos: US $ 15,4 bilhões

Manutenção de infraestrutura de tecnologia

Os custos de manutenção de infraestrutura tecnológica para Baker Hughes foram de aproximadamente US $ 285 milhões em 2022.

Categoria de infraestrutura	Custo de manutenção anual
Sistemas digitais	US $ 125 milhões
Infraestrutura de hardware	US $ 95 milhões
Sistemas de segurança cibernética	US $ 65 milhões

Treinamento da força de trabalho e aquisição de talentos

Baker Hughes gastou US $ 92 milhões em treinamento da força de trabalho e desenvolvimento de talentos em 2022.

• Programas de treinamento de funcionários: US $ 52 milhões
• Recrutamento e aquisição de talentos: US $ 40 milhões

Custos de fabricação e prestação de serviços

Os custos de manufatura e prestação de serviços totalizaram US $ 12,7 bilhões em 2022.

Segmento de fabricação	Custo
Fabricação de equipamentos de campo petrolífero	US $ 6,3 bilhões
Turbomachinery & Soluções de processo	US $ 4,2 bilhões
Soluções digitais	US $ 2,2 bilhões

Baker Hughes Company (BKR) - Modelo de negócios: fluxos de receita

Vendas e leasing de equipamentos

Baker Hughes registrou vendas totais de equipamentos de US $ 6,2 bilhões em 2022. O segmento de equipamentos de campo petrolífero da empresa gerou receita de US $ 4,8 bilhões no mesmo ano.

Categoria de equipamento	Receita (2022)	Quota de mercado
Equipamento de perfuração	US $ 2,1 bilhões	18.5%
Equipamento de conclusão	US $ 1,7 bilhão	15.3%
Equipamento de produção	US $ 1,4 bilhão	12.7%

Contratos de serviço e consultoria

A Baker Hughes gerou US $ 8,3 bilhões em contratos de serviço em 2022, representando 42% da receita total da empresa.

• Receita dos Serviços Upstream: US $ 5,6 bilhões
• Receita dos Serviços Midstream: US $ 1,7 bilhão
• Receita dos Serviços de Consultoria: US $ 1 bilhão

Soluções de tecnologia digital

A receita de tecnologia digital atingiu US $ 1,2 bilhão em 2022, com um crescimento de 15% ano a ano.

Tipo de solução digital	Receita	Taxa de crescimento
Plataformas digitais industriais	US $ 620 milhões	12%
Soluções baseadas em nuvem	US $ 380 milhões	18%
AI e serviços de análise	US $ 200 milhões	22%

Suporte e manutenção de pós -venda

A receita de pós -venda totalizou US $ 3,5 bilhões em 2022, com uma rede de serviços globais cobrindo 120 países.

• Contratos de manutenção de equipamentos: US $ 2,1 bilhões
• Vendas de peças de reposição: US $ 1,4 bilhão

Licenciamento de tecnologia de transição energética

Baker Hughes ganhou US $ 450 milhões com o licenciamento de tecnologia de transição de energia em 2022.

Área de tecnologia	Receita de licenciamento	Mercados -chave
Tecnologias de baixo carbono	US $ 250 milhões	América do Norte, Europa
Soluções de captura de carbono	US $ 120 milhões	Oriente Médio, Ásia
Tecnologias de Hidrogênio	US $ 80 milhões	Europa, América do Norte

Baker Hughes Company (BKR) - Canvas Business Model: Value Propositions

You're looking at the core value Baker Hughes Company (BKR) delivers across its segments, which really boils down to integrated energy solutions and future-proofing customer assets. It's about providing full-cycle support, from traditional oilfield services to next-generation power.

For the full oil and gas lifecycle, Baker Hughes Company (BKR) provides integrated solutions. In the Oilfield Services & Equipment (OFSE) segment, for instance, Q3 2025 orders rose year-over-year by 7% to $4.07 billion, which included a record $1.2 billion in Subsea and Surface Pressure Systems (SSPS) orders alone.

The Industrial & Energy Technology (IET) segment is heavily focused on high-efficiency, lower-emissions power, especially for LNG and the booming data center market. In Q2 2025, the company secured $650 million in data center-related orders, which included a deal for 30 NovaLT™ turbines to deliver 500 MW of power across U.S. data centers. Furthermore, Baker Hughes Company (BKR) is enabling the energy transition with tangible projects; they are designing equipment for five Organic Rankine Cycle (ORC) power plants for Fervo Energy's Cape Station geothermal project, aiming to generate approximately 300 megawatts of clean power by 2028.

This focus on technology and long-term service creates significant revenue visibility. As of the third quarter of 2025, the IET Remaining Performance Obligations (RPO) hit a record of $32.1 billion, contributing to a total company RPO of $35.3 billion. That IET backlog, with a book-to-bill ratio of 1.2x in Q3 2025, gives a clear line of sight for revenue well into 2026 and beyond.

The value proposition extends deeply into enabling the energy transition through technologies like Carbon Capture, Utilization, and Storage (CCUS), hydrogen, and geothermal. Baker Hughes Company (BKR) is advancing these areas through strategic collaborations and technology deployment:

• Securing awards for geothermal power solutions, including turboexpanders and generators.
• Advancing hydrogen-ready gas turbines and investing in green hydrogen production technology firms.
• Scaling CCUS technologies critical for hard-to-abate sectors.

For customers in traditional energy, the value is realized through operational efficiency gains. While specific lifting cost reductions aren't always published, the impact of optimization is clear in customer results. For example, Ecopetrol Group achieved an energy optimization saving of COP 22.9 billion in its operations during the first quarter of 2025, a type of efficiency Baker Hughes Company (BKR) helps facilitate through its digital and operational services. This is the kind of concrete financial benefit that underpins long-term service agreements.

Here's a quick look at the backlog that supports this forward-looking value:

Metric	Value (as of Q3 2025)	Segment
Record RPO	$32.1 billion	Industrial & Energy Technology (IET)
Total RPO	$35.3 billion	Total Company
IET Orders	$4.1 billion	Industrial & Energy Technology (IET)
SSPS Orders (Record Quarter)	$1.2 billion	Oilfield Services & Equipment (OFSE)

The company is projecting more than $40 billion of IET orders over the next three years, showing confidence in this technology-driven value stream.

Baker Hughes Company (BKR) - Canvas Business Model: Customer Relationships

You're looking at how Baker Hughes Company (BKR) locks in its major energy and industrial clients. The relationship strategy centers on deep, multi-year commitments, which is why you see such a massive backlog figure.

Dedicated account management for National Oil Companies (NOCs) and IOCs

Baker Hughes Company maintains high-touch relationships with major operators. For instance, the company reinforced its long-standing collaboration with Aramco by securing an order in the third quarter of 2025 to expand integrated underbalanced coiled tubing drilling (UBCTD) operations across Saudi Arabia's natural gas fields. This specific multi-year agreement will see the fleet increase from four to 10 units, with work scheduled to commence in 2026. Similarly, in the offshore segment, Baker Hughes Company secured important topside equipment contracts for a major FPSO project in South America.

Long-term service agreements (LTSAs) for IET equipment, ensuring recurring revenue

The Industrial & Energy Technology (IET) segment relies heavily on these durable commitments. The Gas Tech. Services (GTS) business, a key driver of long-term growth, is structurally supported by service agreements that ensure the performance and reliability of LNG facilities over their full lifecycle. A concrete example is bp selecting Baker Hughes Company for a comprehensive multi-year long-term service agreement for its Tangguh LNG plant in Papua Barat, Indonesia, covering spare parts, repair services, and field service engineering support for critical turbomachinery. The strength of these long-term commitments is reflected in the total IET Remaining Performance Obligations (RPO) reaching a record $32.1 billion as of September 30, 2025. The total company RPO stood at $35.3 billion for the same period.

Integrated project delivery model for large-scale infrastructure (e.g., FPSO projects)

For complex, large-scale developments, Baker Hughes Company deploys an integrated solutions portfolio. In Brazil, a significant multi-year order was awarded by Petrobras for workover and plug and abandonment (P&A) services offshore, set to start in the first half of 2025. This project involves deploying wireline, coiled tubing, cementing, and geosciences services across all of Petrobras' offshore fields. Another major integrated services project with Petrobras for the Buzios deepwater field also began in the first half of 2025, covering well construction services across three rigs. The company is targeting at least $40 billion of IET orders over the next three years (Horizon Two, starting 2026).

Direct consulting and software support for digital solutions

Customer relationships are enhanced through digital integration, which drives revenue growth relative to the installed base expansion. Baker Hughes Company provides digital solutions like Cordant™ Asset Health for projects such as the Rio Grande LNG project, deploying technology for plant-wide monitoring and providing real-time insights into critical rotating machinery. This digital support helps customers enhance availability and reduce unplanned downtime. The company completed the acquisition of Continental Disc Corporation in Q3 2025, which is expected to enhance recurring, lifecycle-driven revenues through its complementary products.

The scale of long-term customer engagement can be summarized by the order flow:

Metric	Value (as of Q3 2025)	Context
IET Orders (Q3 2025)	$4.1 billion	Driven by LNG equipment and record Cordant Solutions orders
IET Remaining Performance Obligations (RPO)	$32.1 billion	Record level providing strong revenue visibility for 2026 and beyond
Total Company RPO	$35.3 billion	Up $1.3 billion sequentially from Q2 2025
Aramco Fleet Expansion	4 to 10 units	For integrated UBCTD operations, booked Q3 2025

The company's overall financial performance in Q3 2025 included total revenue of $7,010 million and Adjusted EBITDA of $1,238 million.

Baker Hughes Company (BKR) - Canvas Business Model: Channels

You're looking at how Baker Hughes Company gets its products and services into the hands of its customers; it's a mix of high-touch direct sales and broad digital/partner reach. This is how they move everything from massive gas turbines to specialized software.

Direct global sales force for large equipment and long-term contracts.

The core of securing major, long-cycle business, especially within the Industrial and Energy Technology (IET) segment, relies on the direct sales force. This team manages the relationships for large equipment and the resulting long-term service agreements. For instance, the IET segment's Remaining Performance Obligations (RPO) reached a record of $32.1 billion as of Q3 2025, which is heavily supported by these direct, long-term contract negotiations. The company conducts business in over 120+ countries worldwide, meaning this direct force must maintain a strong regional focus with local teams close to the customer.

Worldwide network of service centers and field operations.

Field operations and service delivery are critical for both the Oilfield Services & Equipment (OFSE) and IET segments. While the exact number of Baker Hughes Company's dedicated service centers isn't explicitly stated for 2025, the scale of their operations is vast. For context on service network expansion, the planned acquisition of Chart Industries noted that Chart operates over 50 service centers globally, which is expected to increase service rates for the combined installed base. Furthermore, the company's overall reach is massive, with approximately 57,000 employees supporting global operations.

The geographic distribution of sales channels shows a heavy international focus:

• Non-US Revenue Share (FY 2024): Approximately 73.47% of total revenue.
• Non-US Revenue (FY 2024): $20.45 B.
• US Revenue (FY 2024): $7.38 B, representing 26.53% of total revenue.

The general channel partner network supports local access and service delivery:

• Number of Channel Partners: Over 200+, including distributors and service providers.
• Countries Covered: More than 50+ countries.
• Total Agreements: Over 300+ across product lines.

Digital platforms (e.g., Cordant) for software and data delivery.

Digital channels are a growing focus, particularly for driving high-margin recurring revenue. The Cordant Platform is central to this, providing a unified data view and actionable insights across assets. The success of this digital channel is reflected in its financial performance; Cordant Solutions achieved its highest margin in the past four years in Q3 2025. Orders for Cordant Solutions also hit a record in Q1 2025. This platform is deployed as a hosted solution or on a private cloud, offering a Software as a Service (SaaS) experience.

Joint venture structures for specialized product line distribution.

Baker Hughes Company uses joint ventures to optimize its portfolio and focus on core growth areas, particularly for specialized product lines. A key example is the Surface Pressure Control (SPC) product line, which was transferred to a joint venture with Cactus Inc. in the second half of 2025.

Here are the specifics of that channel structure change:

Metric	Value
JV Partner	Cactus Inc.
Baker Hughes Stake Retained	35%
Cactus Inc. Ownership/Control	65% Operational Control
Product Line	Surface Pressure Control (SPC)
SPC Backlog (as of 12/31/2024)	$600+ million

This structure allows Baker Hughes Company to leverage Cactus's agility in international markets while retaining a financial interest in a specialized product line that had a backlog exceeding $600 million at the end of 2024.

Baker Hughes Company (BKR) - Canvas Business Model: Customer Segments

You're looking at the core customer base for Baker Hughes Company as of late 2025. The business model clearly splits its focus across two main operational segments, which directly map to distinct customer groups in the energy and industrial sectors.

National Oil Companies (NOCs) and International Oil Companies (IOCs) represent a foundational customer set, primarily served through the Oilfield Services & Equipment (OFSE) segment. These customers drive demand for well construction, completions, intervention, and production solutions. For context on segment scale, in fiscal year 2024, the OFSE segment generated $15.63 B in revenue, representing 56.16% of the total. As of the third quarter of 2025, the OFSE Remaining Performance Obligations (RPO) stood at $3.2 billion. Management noted that while OFSE margins softened in Q3 2025 due to the broader macro backdrop, they remain on track to achieve 20% margins for the full year 2025.

Independent oil and natural gas exploration and production companies are also key drivers within the OFSE structure. Baker Hughes Company is strategically focused on mature asset solutions for these customers to mitigate reservoir decline and optimize production efficiency, which increases the resilience of their revenue base.

Global Liquefied Natural Gas (LNG) and gas infrastructure developers are central to the growth story within the Industrial & Energy Technology (IET) segment. Baker Hughes Company secured $2.1 billion in LNG equipment bookings in 2024 alone. For the full year 2025, management projects IET orders to range between $12.5 billion and $14.5 billion, supported by continued demand in LNG and gas infrastructure. The IET segment's RPO reached a new record of $32.1 billion by the third quarter of 2025.

Industrial customers, especially data center and power generation operators, are a compelling growth vector for Baker Hughes Company, drawing on IET capabilities like industrial gas turbines and electric motors. The surging momentum in data center development is a clear driver; in the second quarter of 2025, the company booked more than $550 million in power generation equipment orders specifically for data centers. This focus helps diversify earnings away from more market-sensitive areas of OFSE.

Engineering, Procurement, and Construction (EPC) contractors serve as critical intermediaries, often placing large, complex orders for equipment that falls under the IET umbrella, such as Gas Technology Equipment. The company secured record Subsea & Surface Pressure Systems (SSPS) orders in Q3 2025. The overall business is geared toward these large-scale projects, as evidenced by the total company orders reaching $8.2 billion in Q3 2025, with $4.1 billion coming from IET orders.

Here's a quick look at the segment scale and key 2025 metrics that reflect the customer focus:

Customer/Segment Focus Area	2024 Revenue (Approximate)	2025 Q3 RPO (Remaining Performance Obligations)	Key 2025 Metric/Target
Oilfield Services & Equipment (OFSE) - NOCs/IOCs/Independents	$15.63 B	$3.2 billion	OFSE Margin Target: 20%
Industrial & Energy Technology (IET) - LNG/Gas Infra/Industrial	$12.20 B	$32.1 billion	IET Orders Guidance: $12.5 B to $14.5 B
Data Center Power Solutions (Subset of IET)	Not Separately Reported	Included in IET RPO	Q2 2025 Data Center Orders: Over $550 million

The overall financial context for these customer engagements in mid-to-late 2025 shows strong execution. Total revenue for the third quarter of 2025 was $7.0 billion, with an Adjusted EBITDA of $1,238 million. The company is targeting total company revenue between $26.5 billion and $27.7 billion for the full year 2025.

The customer base is served through specific product lines within the segments:

• OFSE Product Lines: Well Construction, Completions, Intervention, and Measurements, Production Solutions, and Subsea & Surface Pressure Systems.
• IET Product Lines: Gas Technology Equipment, Gas Technology Services, Industrial Products, Industrial Solutions, and Climate Technology Solutions.

The company is actively managing its portfolio to align with these customer needs, for example, by focusing on Gas Technology Services upgrades as customers extend equipment life. Finance: draft 13-week cash view by Friday.

Baker Hughes Company (BKR) - Canvas Business Model: Cost Structure

You're looking at the major drains on Baker Hughes Company's cash flow and earnings as of their latest reported quarter, Q3 2025. It's a mix of heavy upfront investment and ongoing operational expenses, which they are actively trying to manage.

High capital expenditures are a constant feature, necessary to support manufacturing capacity and technology deployment across their global operations. For the third quarter of 2025, capital expenditures, net of asset disposals, totaled $230 million. This spending was split between the segments, with $148 million allocated to Oilfield Services & Equipment (OFSE) and $67 million to Industrial & Energy Technology (IET).

The commitment to staying ahead in the energy technology space requires significant R&D investment. For the three months ended September 30, 2025, Research and Development costs were reported at $146 million. Over the first nine months of 2025, this investment totaled $453 million.

The Cost of goods sold (COGS), represented by Cost of Revenue, reflects the scale of their complex equipment manufacturing and service delivery. In Q3 2025, the Cost of Revenue was $5,309 million, against total revenue of $7,010 million for the same period.

The structural costs associated with maintaining a global footprint for field service personnel and logistics are embedded within the operating expenses. While not broken out separately in the primary income statement line items, the total Selling, general and administrative expenses for Q3 2025 were $607 million.

Baker Hughes Company is actively battling ongoing cost inflation, which partially offset gains in Q3 2025. The company is countering this pressure with aggressive internal efficiency drives. The benefits of these efforts are clear:

• Structural cost-out initiatives are a key driver of margin improvement.
• Deployment of the Business System is enhancing productivity and operating leverage.
• Adjusted EBITDA increased by 2% year-over-year in Q3 2025, despite inflation.

Here's a quick look at the key expense and investment figures from the third quarter of 2025:

Cost Component	Amount (in millions USD)	Period
Capital Expenditures (Net)	230	Q3 2025
Research and Development Costs	146	Q3 2025
Cost of Revenue (COGS Proxy)	5,309	Q3 2025
Selling, General and Administrative	607	Q3 2025

The company is clearly prioritizing capital for future growth areas, like LNG and digital solutions, while using structural cost actions to keep the base operational costs manageable against inflation.

Baker Hughes Company (BKR) - Canvas Business Model: Revenue Streams

You're looking at the hard numbers for Baker Hughes Company's revenue generation as of late 2025. It's all about the two main reporting segments: Industrial & Energy Technology (IET) and Oilfield Services & Equipment (OFSE). The company's overall financial outlook is quite clear.

Baker Hughes Company (BKR) has issued a full-year 2025 revenue guidance in the range of $27.0 billion to $27.8 billion. This guidance reflects confidence in the long-cycle IET business, even as OFSE navigates a more variable upstream spending environment.

The revenue streams are heavily influenced by the mix of equipment sales versus recurring services. For instance, the IET segment's strength is clearly visible in its backlog, which hit a record $32.1 billion in IET Remaining Performance Obligations (RPO) by the third quarter of 2025. This large, long-term backlog is the financial engine behind the aftermarket and maintenance contracts you mentioned.

Here's a look at the segment performance based on the third quarter of 2025 results, which gives you a concrete view of where the money is coming from right now:

Revenue Stream / Segment Metric	Q3 2025 Value (Millions USD)	Year-over-Year Change
Total Company Revenue	7,010	Up 1%
IET Segment Revenue	3,370	Up 15%
OFSE Segment Revenue	3,636	Down 8%
IET Segment EBITDA	635	Up 20%
OFSE Segment EBITDA	671	Down 12%

The IET segment is clearly the growth driver, underpinned by equipment sales and the associated long-term service agreements. You see this in the order intake, which surged to $4.1 billion in the third quarter of 2025. This segment's revenue is directly tied to major infrastructure projects.

Specific revenue-generating products and services within IET include:

• Equipment for natural gas and LNG capacity expansion.
• Power generation awards, including over 350 MW of NovaLT turbines booked for data centers in the first quarter of 2025 alone.
• Gas Technology Services (GTS) revenue growth of 9% year-over-year in Q2 2025, indicating strong service revenue.

The OFSE segment revenue, at $3,636 million for the third quarter, is more closely linked to immediate drilling and completion activity. While equipment sales like subsea trees are important, the recurring service component is evident through contract wins, such as the significant five-year contract extension for hydrocarbon and water treatment products and services with Valero's refineries.

OFSE services revenue is driven by activity in:

• Production Solutions, including ESP and electro-driven PCP systems in Colombia.
• Drilling operations support, like the multi-year contract with Aramco for coiled tubing drilling operations.

The margin performance tells a story about the revenue mix; IET achieved an EBITDA margin of 18.8% in Q3 2025, while OFSE was at 18.5%. The overall company target is to lift the consolidated adjusted EBITDA margin from 17.3% in 2025 to 20% in the next strategic phase.

Finance: draft 13-week cash view by Friday.