Baker Hughes Company (BKR): Business Model Canvas

In der dynamischen Welt der Energietechnologie erweist sich Baker Hughes Company (BKR) als transformatives Kraftpaket, das die komplexe Schnittstelle zwischen traditionellen Öl- und Gasdienstleistungen und modernster digitaler Innovation strategisch steuert. Durch die Nutzung eines komplexen Business Model Canvas, das technologisches Fachwissen, strategische Partnerschaften und nachhaltige Lösungen vereint, passt sich Baker Hughes nicht nur an die sich entwickelnde Energielandschaft an, sondern gestaltet sie aktiv um. Ihr umfassender Ansatz reicht von fortschrittlichen Ölfeldtechnologien bis hin zur Entwicklung erneuerbarer Energien und positioniert das Unternehmen als zentralen Akteur im globalen Energieökosystem.

Baker Hughes Company (BKR) – Geschäftsmodell: Wichtige Partnerschaften

Strategische Allianzen mit großen Öl- und Gasunternehmen

Baker Hughes hat strategische Partnerschaften mit folgenden Unternehmen aufgebaut:

Partnerunternehmen	Partnerschaftsfokus	Gründungsjahr
Saudi Aramco	Digitale Transformation und Ölfelddienstleistungen	2019
Chevron	Fortschrittliche Bohr- und Produktionstechnologien	2021
Muschel	Kohlenstoffabscheidung und kohlenstoffarme Lösungen	2022

Technologiepartnerschaften mit digitalen Innovationsunternehmen

Baker Hughes arbeitet mit führenden Technologieunternehmen zusammen:

• Microsoft Azure für Cloud-Computing-Lösungen
• Google Cloud für die Integration von KI und maschinellem Lernen
• NVIDIA für fortschrittliche Computertechnologien

Joint Ventures in aufstrebenden Energiemärkten

Region	Joint-Venture-Partner	Investitionswert
China	CNPC	450 Millionen Dollar
Indien	Reliance Industries	320 Millionen Dollar
Brasilien	Petrobras	280 Millionen Dollar

Forschungskooperationen mit akademischen Institutionen

Zu den wichtigsten akademischen Forschungspartnerschaften gehören:

• Stanford University – Labor für Energieinnovation
• MIT – Forschungszentrum für fortgeschrittene Fertigung
• Texas A&M University – Abteilung für Erdöltechnik

Partner der Ausrüstungs- und Service-Lieferkette

Lieferantenkategorie	Anzahl der Lieferanten	Jährlicher Beschaffungswert
Fortschrittliche Materialien	47	620 Millionen Dollar
Präzisionstechnische Komponenten	38	510 Millionen Dollar
Anbieter digitaler Technologie	22	340 Millionen Dollar

Baker Hughes Company (BKR) – Geschäftsmodell: Hauptaktivitäten

Design von Ölfeldausrüstung und -dienstleistungen

Baker Hughes investierte im Jahr 2022 679 Millionen US-Dollar in Forschung und Entwicklung. Das Unternehmen betreibt 14 große globale Technologiezentren, die sich auf Innovationen bei der Ölfeldausrüstung konzentrieren.

F&E-Investitionen	Technologiezentren	Patentanmeldungen
679 Millionen US-Dollar (2022)	14 globale Zentren	238 neue Patente angemeldet

Digitale Transformation und Technologielösungen

Baker Hughes erwirtschaftet jährlich etwa 1,2 Milliarden US-Dollar mit digitalen Lösungen und Technologiedienstleistungen.

• KI-gesteuerte Predictive-Maintenance-Plattformen
• Industrielle IoT-Überwachungssysteme
• Cloudbasierte Energiemanagementlösungen

Bohr- und Produktionsoptimierung

Das Unternehmen verwaltet im Jahr 2023 weltweit über 5.000 aktive Bohr- und Produktionsoptimierungsprojekte.

Globale Projekte	Einsatzgebiete	Jährlicher Umsatz aus Dienstleistungen
Über 5.000 aktive Projekte	60 Länder	3,4 Milliarden US-Dollar

Energiewende und Nachhaltigkeitsinnovationen

Baker Hughes hat im Jahr 2022 1,5 Milliarden US-Dollar für die Entwicklung kohlenstoffarmer Technologien bereitgestellt.

• Technologien zur Kohlenstoffabscheidung
• Wasserstoff-Energielösungen
• Infrastruktur für erneuerbare Energien

Globales Projektmanagement und Beratung

Das Unternehmen bietet Beratungsdienstleistungen in 60 Ländern mit einem jährlichen Beratungsumsatz von 2,1 Milliarden US-Dollar an.

Beratungsregionen	Beratungseinnahmen	Beratungspersonal
60 Länder	2,1 Milliarden US-Dollar	1.800 Berater

Baker Hughes Company (BKR) – Geschäftsmodell: Schlüsselressourcen

Fortgeschrittene technologische Expertise

Baker Hughes investierte im Jahr 2022 985 Millionen US-Dollar in Forschung und Entwicklung. Das Unternehmen unterhält mehr als 1.500 aktive Patente in allen Bereichen der Energietechnologie.

Kategorie „Technologie“.	Patentportfolio	F&E-Investitionen
Digitale Technologien	412 Patente	312 Millionen Dollar
Hardware-Technologien	628 Patente	436 Millionen US-Dollar
Energielösungen	460 Patente	237 Millionen Dollar

Umfangreiches globales technisches Talent

Baker Hughes beschäftigt weltweit 55.000 Fachkräfte in 120 Ländern.

• Ingenieurspersonal: 22.500 Fachingenieure
• Ph.D. Levelforscher: 1.200
• Globale Forschungszentren: 18 Standorte

Proprietäre digitale und Hardware-Technologien

Baker Hughes betreibt sieben große Technologieentwicklungszentren und investiert im Jahr 2022 1,2 Milliarden US-Dollar in proprietäre Technologien.

Forschungs- und Entwicklungskapazitäten

F&E-Metrik	Wert 2022
Gesamtausgaben für Forschung und Entwicklung	985 Millionen Dollar
Einführung neuer Technologien	37 bahnbrechende Innovationen
Investitionen in die digitale Transformation	412 Millionen Dollar

Umfassende globale Infrastruktur und Einrichtungen

Baker Hughes unterhält weltweit 310 Betriebsstätten.

• Produktionsstätten: 142
• Forschungszentren: 18
• Technologie-Innovationszentren: 12
• Weltweite Servicezentren: 138

Baker Hughes Company (BKR) – Geschäftsmodell: Wertversprechen

Integrierte Energietechnologielösungen

Baker Hughes meldete für 2023 einen Gesamtumsatz von 24,6 Milliarden US-Dollar. Das Unternehmen bietet integrierte Lösungen für mehrere Energiesektoren an, darunter:

• Ausrüstung und Dienstleistungen für Ölfelder
• Digitale Technologielösungen
• Turbomaschinen und Prozesslösungen

Segment	Umsatz 2023	Marktanteil
Ölfelddienstleistungen	11,4 Milliarden US-Dollar	15.2%
Turbomaschinen & Prozesslösungen	7,2 Milliarden US-Dollar	12.5%
Digitale Lösungen	5,8 Milliarden US-Dollar	10.3%

Erweiterte Fähigkeiten zur digitalen Transformation

Baker Hughes investierte im Jahr 2023 1,2 Milliarden US-Dollar in die digitale Transformation und Technologieforschung. Zu den wichtigsten digitalen Angeboten gehören:

• KI-gesteuerte vorausschauende Wartung
• Industrielle IoT-Lösungen
• Cloudbasierte Energiemanagementplattformen

Nachhaltige und effiziente Ölfeldtechnologien

Das Unternehmen hat im Jahr 2023 850 Millionen US-Dollar für die nachhaltige Technologieentwicklung bereitgestellt, mit Schwerpunkt auf:

• Technologien zur Kohlenstoffabscheidung
• Emissionsarme Bohrlösungen
• Integration erneuerbarer Energien

Umfassendes Portfolio an Energiedienstleistungen

Baker Hughes ist in 120 Ländern mit einem Dienstleistungsportfolio tätig, das Folgendes umfasst:

Servicekategorie	Jahresumsatz	Globale Kunden
Bohrdienstleistungen	5,6 Milliarden US-Dollar	Über 320 Öl-/Gasunternehmen
Geräteherstellung	6,3 Milliarden US-Dollar	Über 250 Industriekunden
Technologieberatung	2,1 Milliarden US-Dollar	Über 180 Energieunternehmen

Lösungen zur Risikominderung und betrieblichen Effizienz

Baker Hughes bietet Risikomanagement-Technologien mit:

• Investition in Predictive Analytics: 420 Millionen US-Dollar im Jahr 2023
• Echtzeit-Überwachungssysteme
• Fortschrittliche Sicherheitstechnologien

Baker Hughes Company (BKR) – Geschäftsmodell: Kundenbeziehungen

Langfristige strategische Kundenpartnerschaften

Baker Hughes unterhält ab 2023 strategische Partnerschaften mit 98 der 100 größten globalen Energieunternehmen. Die durchschnittliche Vertragslaufzeit des Unternehmens beträgt 5-7 Jahre im Öl- und Gassektor.

Partnerschaftstyp	Anzahl der Großkunden	Jährlicher Vertragswert
Globale Energiekonzerne	98	2,4 Milliarden US-Dollar
Nationale Ölunternehmen	37	1,6 Milliarden US-Dollar
Offshore-Explorationspartner	22	890 Millionen Dollar

Technischer Support und Beratungsdienste

Baker Hughes bietet umfassenden technischen Support mit weltweiter Abdeckung rund um die Uhr in 120 Ländern.

• Durchschnittliche Antwortzeit: 2,3 Stunden
• Mitarbeiter des technischen Supports: 3.700 spezialisierte Ingenieure
• Jährliche Investition in die Support-Infrastruktur: 214 Millionen US-Dollar

Kundenspezifische Technologieimplementierung

Baker Hughes liefert maßgeschneiderte technologische Lösungen mit spezifischen Umsetzungsstrategien für unterschiedliche Kundensegmente.

Technologiesegment	Maßgeschneiderte Lösungen entwickelt	Erfolgsquote der Implementierung
Digitale Ölfeldtechnologien	47	92%
Bohroptimierungssysteme	33	88%

Laufende Leistungsoptimierungsprogramme

Baker Hughes implementiert kontinuierliche Leistungsüberwachungs- und Optimierungsprogramme für Kunden.

• Leistungsoptimierungsverträge: 64 aktive Programme
• Durchschnittliche Effizienzsteigerung: 17,5 %
• Jährliche Einsparungen für Kunden: 376 Millionen US-Dollar

Digitale Plattform und Tools zur Kundenbindung

Baker Hughes nutzt fortschrittliche digitale Plattformen für eine verbesserte Kundeninteraktion und Servicebereitstellung.

Digitale Plattform	Aktive Benutzer	Jährliche digitale Interaktionen
Baker Hughes Kundenportal	2.300 Firmenkunden	1,4 Millionen
Fernüberwachungssysteme	1.800 aktive Einsätze	3,2 Millionen Datenaustausche

Baker Hughes Company (BKR) – Geschäftsmodell: Kanäle

Direktvertriebsteams

Baker Hughes unterhält weltweit mehr als 1.200 Direktvertriebsmitarbeiter in 120 Ländern. Größe des Vertriebsteams im Jahr 2023: 3.458 Fachkräfte. Durchschnittlicher Jahresumsatz pro Vertreter: 4,2 Millionen US-Dollar.

Region	Größe des Vertriebsteams	Jährlicher Versicherungsschutz
Nordamerika	687	1,6 Milliarden US-Dollar
Naher Osten	412	1,3 Milliarden US-Dollar
Europa	276	825 Millionen Dollar
Asien-Pazifik	345	1,1 Milliarden US-Dollar

Digitale Marketingplattformen

Budget für digitales Marketing im Jahr 2023: 42,5 Millionen US-Dollar. Kennzahlen zum Online-Engagement:

• LinkedIn-Follower: 286.000
• Twitter-Follower: 132.000
• Monatliche Besucher der Website: 1,2 Millionen
• Digitale Leadgenerierung: 18.700 qualifizierte Leads

Branchenkonferenzen und Messen

Jährliche Konferenzteilnahme: 37 große internationale Veranstaltungen. Gesamtinvestition in Messemarketing: 8,3 Millionen US-Dollar im Jahr 2023.

Ereignistyp	Anzahl der Ereignisse	Gesamtreichweite
Internationale Konferenzen	12	45.000 Besucher
Regionale Messen	25	76.500 Besucher

Online-Portale für technischen Support

Statistiken zur technischen Supportplattform:

• Support-Verfügbarkeit rund um die Uhr
• Jährliche Support-Interaktionen: 126.000
• Durchschnittliche Antwortzeit: 17 Minuten
• Kundenzufriedenheitsbewertung: 94,3 %

Globales Netzwerk regionaler Vertriebsbüros

Regionale Büroverteilung: 87 dedizierte Vertriebsstandorte weltweit. Gesamtbetriebsbudget der Regionalbüros: 62,4 Millionen US-Dollar im Jahr 2023.

Region	Anzahl der Büros	Jährlicher regionaler Umsatz
Nordamerika	24	4,7 Milliarden US-Dollar
Lateinamerika	15	1,9 Milliarden US-Dollar
Europa/GUS	18	2,6 Milliarden US-Dollar
Naher Osten/Afrika	16	3,2 Milliarden US-Dollar
Asien-Pazifik	14	2,8 Milliarden US-Dollar

Baker Hughes Company (BKR) – Geschäftsmodell: Kundensegmente

Große internationale Öl- und Gasunternehmen

Baker Hughes beliefert große globale Öl- und Gaskonzerne mit einem Jahresumsatz von über 50 Milliarden US-Dollar. Zu den wichtigsten Kunden gehören:

Unternehmen	Jahresumsatz	Globale Operationen
ExxonMobil	413,7 Milliarden US-Dollar	Über 55 Länder
Muschel	383,6 Milliarden US-Dollar	Über 70 Länder
Chevron	236,4 Milliarden US-Dollar	Über 45 Länder

Nationale Erdölkonzerne

Baker Hughes bietet Technologie und Dienstleistungen für staatliche Energieunternehmen weltweit.

Unternehmen	Land	Jährliche Ölproduktion
Saudi Aramco	Saudi-Arabien	9,6 Millionen Barrel/Tag
Pemex	Mexiko	1,7 Millionen Barrel/Tag
Petrobras	Brasilien	2,8 Millionen Barrel/Tag

Unabhängige Explorations- und Produktionsunternehmen

Baker Hughes unterstützt mittelständische und unabhängige Energieexplorationsunternehmen.

• Gesamtgröße des Marktsegments: 150 Milliarden US-Dollar
• Durchschnittliches jährliches Explorationsbudget: 25–50 Millionen US-Dollar pro Unternehmen
• Geografischer Schwerpunkt: Nordamerika, Lateinamerika, Naher Osten

Entwickler erneuerbarer Energien

Baker Hughes bietet Technologielösungen für die Infrastruktur erneuerbarer Energien.

Erneuerbarer Sektor	Globale Investitionen	Baker Hughes Dienstleistungen
Windenergie	303 Milliarden US-Dollar	Turbinentechnik
Solarenergie	252 Milliarden US-Dollar	Infrastrukturlösungen
Grüner Wasserstoff	42 Milliarden Dollar	Technische Beratung

Industrielle Energieinfrastrukturprojekte

Baker Hughes unterstützt die Entwicklung groß angelegter Energieinfrastruktur.

• Gesamtinvestitionen in die Infrastruktur: 500 Milliarden US-Dollar pro Jahr
• Projekttypen: LNG-Terminals, Offshore-Plattformen, Pipeline-Netzwerke
• Durchschnittlicher Projektwert: 100–500 Millionen US-Dollar

Baker Hughes Company (BKR) – Geschäftsmodell: Kostenstruktur

Forschungs- und Entwicklungsinvestitionen

Baker Hughes investierte im Jahr 2022 815 Millionen US-Dollar in Forschungs- und Entwicklungskosten, was 4,2 % des Gesamtumsatzes entspricht.

Jahr	F&E-Investitionen	Prozentsatz des Umsatzes
2022	815 Millionen Dollar	4.2%
2021	752 Millionen Dollar	4.0%

Globale Betriebskosten

Baker Hughes meldete im Jahr 2022 Gesamtbetriebskosten von 18,6 Milliarden US-Dollar.

• Vertriebs-, allgemeine und Verwaltungskosten: 3,2 Milliarden US-Dollar
• Kosten der verkauften Waren: 15,4 Milliarden US-Dollar

Wartung der Technologieinfrastruktur

Die Wartungskosten für die Technologieinfrastruktur für Baker Hughes beliefen sich im Jahr 2022 auf etwa 285 Millionen US-Dollar.

Kategorie „Infrastruktur“.	Jährliche Wartungskosten
Digitale Systeme	125 Millionen Dollar
Hardware-Infrastruktur	95 Millionen Dollar
Cybersicherheitssysteme	65 Millionen Dollar

Personalschulung und Talentakquise

Baker Hughes gab im Jahr 2022 92 Millionen US-Dollar für die Schulung und Talententwicklung seiner Belegschaft aus.

• Mitarbeiterschulungsprogramme: 52 Millionen US-Dollar
• Rekrutierung und Talentakquise: 40 Millionen US-Dollar

Herstellungs- und Servicebereitstellungskosten

Die Herstellungs- und Servicekosten beliefen sich im Jahr 2022 auf insgesamt 12,7 Milliarden US-Dollar.

Fertigungssegment	Kosten
Herstellung von Ölfeldausrüstung	6,3 Milliarden US-Dollar
Turbomaschinen & Prozesslösungen	4,2 Milliarden US-Dollar
Digitale Lösungen	2,2 Milliarden US-Dollar

Baker Hughes Company (BKR) – Geschäftsmodell: Einnahmequellen

Verkauf und Leasing von Geräten

Baker Hughes meldete im Jahr 2022 einen Gesamtumsatz mit Ausrüstungen in Höhe von 6,2 Milliarden US-Dollar. Das Segment Ölfeldausrüstung des Unternehmens erwirtschaftete im selben Jahr einen Umsatz von 4,8 Milliarden US-Dollar.

Ausrüstungskategorie	Umsatz (2022)	Marktanteil
Bohrausrüstung	2,1 Milliarden US-Dollar	18.5%
Fertigstellungsausrüstung	1,7 Milliarden US-Dollar	15.3%
Produktionsausrüstung	1,4 Milliarden US-Dollar	12.7%

Serviceverträge und Beratung

Baker Hughes erwirtschaftete im Jahr 2022 8,3 Milliarden US-Dollar aus Serviceverträgen, was 42 % des Gesamtumsatzes des Unternehmens entspricht.

• Umsatz mit Upstream-Diensten: 5,6 Milliarden US-Dollar
• Umsatz mit Midstream-Diensten: 1,7 Milliarden US-Dollar
• Umsatz mit Beratungsdienstleistungen: 1 Milliarde US-Dollar

Digitale Technologielösungen

Der Umsatz mit digitaler Technologie erreichte im Jahr 2022 1,2 Milliarden US-Dollar, was einem Wachstum von 15 % gegenüber dem Vorjahr entspricht.

Art der digitalen Lösung	Einnahmen	Wachstumsrate
Industrielle digitale Plattformen	620 Millionen Dollar	12%
Cloudbasierte Lösungen	380 Millionen Dollar	18%
KI- und Analysedienste	200 Millionen Dollar	22%

Aftermarket-Support und Wartung

Der Aftermarket-Umsatz belief sich im Jahr 2022 auf insgesamt 3,5 Milliarden US-Dollar, mit einem globalen Servicenetzwerk, das 120 Länder abdeckt.

• Wartungsverträge für Geräte: 2,1 Milliarden US-Dollar
• Ersatzteilverkauf: 1,4 Milliarden US-Dollar

Lizenzierung von Energiewende-Technologien

Baker Hughes verdiente im Jahr 2022 450 Millionen US-Dollar durch die Lizenzierung von Energiewende-Technologien.

Technologiebereich	Lizenzeinnahmen	Schlüsselmärkte
CO2-arme Technologien	250 Millionen Dollar	Nordamerika, Europa
Lösungen zur Kohlenstoffabscheidung	120 Millionen Dollar	Naher Osten, Asien
Wasserstofftechnologien	80 Millionen Dollar	Europa, Nordamerika

Baker Hughes Company (BKR) - Canvas Business Model: Value Propositions

You're looking at the core value Baker Hughes Company (BKR) delivers across its segments, which really boils down to integrated energy solutions and future-proofing customer assets. It's about providing full-cycle support, from traditional oilfield services to next-generation power.

For the full oil and gas lifecycle, Baker Hughes Company (BKR) provides integrated solutions. In the Oilfield Services & Equipment (OFSE) segment, for instance, Q3 2025 orders rose year-over-year by 7% to $4.07 billion, which included a record $1.2 billion in Subsea and Surface Pressure Systems (SSPS) orders alone.

The Industrial & Energy Technology (IET) segment is heavily focused on high-efficiency, lower-emissions power, especially for LNG and the booming data center market. In Q2 2025, the company secured $650 million in data center-related orders, which included a deal for 30 NovaLT™ turbines to deliver 500 MW of power across U.S. data centers. Furthermore, Baker Hughes Company (BKR) is enabling the energy transition with tangible projects; they are designing equipment for five Organic Rankine Cycle (ORC) power plants for Fervo Energy's Cape Station geothermal project, aiming to generate approximately 300 megawatts of clean power by 2028.

This focus on technology and long-term service creates significant revenue visibility. As of the third quarter of 2025, the IET Remaining Performance Obligations (RPO) hit a record of $32.1 billion, contributing to a total company RPO of $35.3 billion. That IET backlog, with a book-to-bill ratio of 1.2x in Q3 2025, gives a clear line of sight for revenue well into 2026 and beyond.

The value proposition extends deeply into enabling the energy transition through technologies like Carbon Capture, Utilization, and Storage (CCUS), hydrogen, and geothermal. Baker Hughes Company (BKR) is advancing these areas through strategic collaborations and technology deployment:

• Securing awards for geothermal power solutions, including turboexpanders and generators.
• Advancing hydrogen-ready gas turbines and investing in green hydrogen production technology firms.
• Scaling CCUS technologies critical for hard-to-abate sectors.

For customers in traditional energy, the value is realized through operational efficiency gains. While specific lifting cost reductions aren't always published, the impact of optimization is clear in customer results. For example, Ecopetrol Group achieved an energy optimization saving of COP 22.9 billion in its operations during the first quarter of 2025, a type of efficiency Baker Hughes Company (BKR) helps facilitate through its digital and operational services. This is the kind of concrete financial benefit that underpins long-term service agreements.

Here's a quick look at the backlog that supports this forward-looking value:

Metric	Value (as of Q3 2025)	Segment
Record RPO	$32.1 billion	Industrial & Energy Technology (IET)
Total RPO	$35.3 billion	Total Company
IET Orders	$4.1 billion	Industrial & Energy Technology (IET)
SSPS Orders (Record Quarter)	$1.2 billion	Oilfield Services & Equipment (OFSE)

The company is projecting more than $40 billion of IET orders over the next three years, showing confidence in this technology-driven value stream.

Baker Hughes Company (BKR) - Canvas Business Model: Customer Relationships

You're looking at how Baker Hughes Company (BKR) locks in its major energy and industrial clients. The relationship strategy centers on deep, multi-year commitments, which is why you see such a massive backlog figure.

Dedicated account management for National Oil Companies (NOCs) and IOCs

Baker Hughes Company maintains high-touch relationships with major operators. For instance, the company reinforced its long-standing collaboration with Aramco by securing an order in the third quarter of 2025 to expand integrated underbalanced coiled tubing drilling (UBCTD) operations across Saudi Arabia's natural gas fields. This specific multi-year agreement will see the fleet increase from four to 10 units, with work scheduled to commence in 2026. Similarly, in the offshore segment, Baker Hughes Company secured important topside equipment contracts for a major FPSO project in South America.

Long-term service agreements (LTSAs) for IET equipment, ensuring recurring revenue

The Industrial & Energy Technology (IET) segment relies heavily on these durable commitments. The Gas Tech. Services (GTS) business, a key driver of long-term growth, is structurally supported by service agreements that ensure the performance and reliability of LNG facilities over their full lifecycle. A concrete example is bp selecting Baker Hughes Company for a comprehensive multi-year long-term service agreement for its Tangguh LNG plant in Papua Barat, Indonesia, covering spare parts, repair services, and field service engineering support for critical turbomachinery. The strength of these long-term commitments is reflected in the total IET Remaining Performance Obligations (RPO) reaching a record $32.1 billion as of September 30, 2025. The total company RPO stood at $35.3 billion for the same period.

Integrated project delivery model for large-scale infrastructure (e.g., FPSO projects)

For complex, large-scale developments, Baker Hughes Company deploys an integrated solutions portfolio. In Brazil, a significant multi-year order was awarded by Petrobras for workover and plug and abandonment (P&A) services offshore, set to start in the first half of 2025. This project involves deploying wireline, coiled tubing, cementing, and geosciences services across all of Petrobras' offshore fields. Another major integrated services project with Petrobras for the Buzios deepwater field also began in the first half of 2025, covering well construction services across three rigs. The company is targeting at least $40 billion of IET orders over the next three years (Horizon Two, starting 2026).

Direct consulting and software support for digital solutions

Customer relationships are enhanced through digital integration, which drives revenue growth relative to the installed base expansion. Baker Hughes Company provides digital solutions like Cordant™ Asset Health for projects such as the Rio Grande LNG project, deploying technology for plant-wide monitoring and providing real-time insights into critical rotating machinery. This digital support helps customers enhance availability and reduce unplanned downtime. The company completed the acquisition of Continental Disc Corporation in Q3 2025, which is expected to enhance recurring, lifecycle-driven revenues through its complementary products.

The scale of long-term customer engagement can be summarized by the order flow:

Metric	Value (as of Q3 2025)	Context
IET Orders (Q3 2025)	$4.1 billion	Driven by LNG equipment and record Cordant Solutions orders
IET Remaining Performance Obligations (RPO)	$32.1 billion	Record level providing strong revenue visibility for 2026 and beyond
Total Company RPO	$35.3 billion	Up $1.3 billion sequentially from Q2 2025
Aramco Fleet Expansion	4 to 10 units	For integrated UBCTD operations, booked Q3 2025

The company's overall financial performance in Q3 2025 included total revenue of $7,010 million and Adjusted EBITDA of $1,238 million.

Baker Hughes Company (BKR) - Canvas Business Model: Channels

You're looking at how Baker Hughes Company gets its products and services into the hands of its customers; it's a mix of high-touch direct sales and broad digital/partner reach. This is how they move everything from massive gas turbines to specialized software.

Direct global sales force for large equipment and long-term contracts.

The core of securing major, long-cycle business, especially within the Industrial and Energy Technology (IET) segment, relies on the direct sales force. This team manages the relationships for large equipment and the resulting long-term service agreements. For instance, the IET segment's Remaining Performance Obligations (RPO) reached a record of $32.1 billion as of Q3 2025, which is heavily supported by these direct, long-term contract negotiations. The company conducts business in over 120+ countries worldwide, meaning this direct force must maintain a strong regional focus with local teams close to the customer.

Worldwide network of service centers and field operations.

Field operations and service delivery are critical for both the Oilfield Services & Equipment (OFSE) and IET segments. While the exact number of Baker Hughes Company's dedicated service centers isn't explicitly stated for 2025, the scale of their operations is vast. For context on service network expansion, the planned acquisition of Chart Industries noted that Chart operates over 50 service centers globally, which is expected to increase service rates for the combined installed base. Furthermore, the company's overall reach is massive, with approximately 57,000 employees supporting global operations.

The geographic distribution of sales channels shows a heavy international focus:

• Non-US Revenue Share (FY 2024): Approximately 73.47% of total revenue.
• Non-US Revenue (FY 2024): $20.45 B.
• US Revenue (FY 2024): $7.38 B, representing 26.53% of total revenue.

The general channel partner network supports local access and service delivery:

• Number of Channel Partners: Over 200+, including distributors and service providers.
• Countries Covered: More than 50+ countries.
• Total Agreements: Over 300+ across product lines.

Digital platforms (e.g., Cordant) for software and data delivery.

Digital channels are a growing focus, particularly for driving high-margin recurring revenue. The Cordant Platform is central to this, providing a unified data view and actionable insights across assets. The success of this digital channel is reflected in its financial performance; Cordant Solutions achieved its highest margin in the past four years in Q3 2025. Orders for Cordant Solutions also hit a record in Q1 2025. This platform is deployed as a hosted solution or on a private cloud, offering a Software as a Service (SaaS) experience.

Joint venture structures for specialized product line distribution.

Baker Hughes Company uses joint ventures to optimize its portfolio and focus on core growth areas, particularly for specialized product lines. A key example is the Surface Pressure Control (SPC) product line, which was transferred to a joint venture with Cactus Inc. in the second half of 2025.

Here are the specifics of that channel structure change:

Metric	Value
JV Partner	Cactus Inc.
Baker Hughes Stake Retained	35%
Cactus Inc. Ownership/Control	65% Operational Control
Product Line	Surface Pressure Control (SPC)
SPC Backlog (as of 12/31/2024)	$600+ million

This structure allows Baker Hughes Company to leverage Cactus's agility in international markets while retaining a financial interest in a specialized product line that had a backlog exceeding $600 million at the end of 2024.

Baker Hughes Company (BKR) - Canvas Business Model: Customer Segments

You're looking at the core customer base for Baker Hughes Company as of late 2025. The business model clearly splits its focus across two main operational segments, which directly map to distinct customer groups in the energy and industrial sectors.

National Oil Companies (NOCs) and International Oil Companies (IOCs) represent a foundational customer set, primarily served through the Oilfield Services & Equipment (OFSE) segment. These customers drive demand for well construction, completions, intervention, and production solutions. For context on segment scale, in fiscal year 2024, the OFSE segment generated $15.63 B in revenue, representing 56.16% of the total. As of the third quarter of 2025, the OFSE Remaining Performance Obligations (RPO) stood at $3.2 billion. Management noted that while OFSE margins softened in Q3 2025 due to the broader macro backdrop, they remain on track to achieve 20% margins for the full year 2025.

Independent oil and natural gas exploration and production companies are also key drivers within the OFSE structure. Baker Hughes Company is strategically focused on mature asset solutions for these customers to mitigate reservoir decline and optimize production efficiency, which increases the resilience of their revenue base.

Global Liquefied Natural Gas (LNG) and gas infrastructure developers are central to the growth story within the Industrial & Energy Technology (IET) segment. Baker Hughes Company secured $2.1 billion in LNG equipment bookings in 2024 alone. For the full year 2025, management projects IET orders to range between $12.5 billion and $14.5 billion, supported by continued demand in LNG and gas infrastructure. The IET segment's RPO reached a new record of $32.1 billion by the third quarter of 2025.

Industrial customers, especially data center and power generation operators, are a compelling growth vector for Baker Hughes Company, drawing on IET capabilities like industrial gas turbines and electric motors. The surging momentum in data center development is a clear driver; in the second quarter of 2025, the company booked more than $550 million in power generation equipment orders specifically for data centers. This focus helps diversify earnings away from more market-sensitive areas of OFSE.

Engineering, Procurement, and Construction (EPC) contractors serve as critical intermediaries, often placing large, complex orders for equipment that falls under the IET umbrella, such as Gas Technology Equipment. The company secured record Subsea & Surface Pressure Systems (SSPS) orders in Q3 2025. The overall business is geared toward these large-scale projects, as evidenced by the total company orders reaching $8.2 billion in Q3 2025, with $4.1 billion coming from IET orders.

Here's a quick look at the segment scale and key 2025 metrics that reflect the customer focus:

Customer/Segment Focus Area	2024 Revenue (Approximate)	2025 Q3 RPO (Remaining Performance Obligations)	Key 2025 Metric/Target
Oilfield Services & Equipment (OFSE) - NOCs/IOCs/Independents	$15.63 B	$3.2 billion	OFSE Margin Target: 20%
Industrial & Energy Technology (IET) - LNG/Gas Infra/Industrial	$12.20 B	$32.1 billion	IET Orders Guidance: $12.5 B to $14.5 B
Data Center Power Solutions (Subset of IET)	Not Separately Reported	Included in IET RPO	Q2 2025 Data Center Orders: Over $550 million

The overall financial context for these customer engagements in mid-to-late 2025 shows strong execution. Total revenue for the third quarter of 2025 was $7.0 billion, with an Adjusted EBITDA of $1,238 million. The company is targeting total company revenue between $26.5 billion and $27.7 billion for the full year 2025.

The customer base is served through specific product lines within the segments:

• OFSE Product Lines: Well Construction, Completions, Intervention, and Measurements, Production Solutions, and Subsea & Surface Pressure Systems.
• IET Product Lines: Gas Technology Equipment, Gas Technology Services, Industrial Products, Industrial Solutions, and Climate Technology Solutions.

The company is actively managing its portfolio to align with these customer needs, for example, by focusing on Gas Technology Services upgrades as customers extend equipment life. Finance: draft 13-week cash view by Friday.

Baker Hughes Company (BKR) - Canvas Business Model: Cost Structure

You're looking at the major drains on Baker Hughes Company's cash flow and earnings as of their latest reported quarter, Q3 2025. It's a mix of heavy upfront investment and ongoing operational expenses, which they are actively trying to manage.

High capital expenditures are a constant feature, necessary to support manufacturing capacity and technology deployment across their global operations. For the third quarter of 2025, capital expenditures, net of asset disposals, totaled $230 million. This spending was split between the segments, with $148 million allocated to Oilfield Services & Equipment (OFSE) and $67 million to Industrial & Energy Technology (IET).

The commitment to staying ahead in the energy technology space requires significant R&D investment. For the three months ended September 30, 2025, Research and Development costs were reported at $146 million. Over the first nine months of 2025, this investment totaled $453 million.

The Cost of goods sold (COGS), represented by Cost of Revenue, reflects the scale of their complex equipment manufacturing and service delivery. In Q3 2025, the Cost of Revenue was $5,309 million, against total revenue of $7,010 million for the same period.

The structural costs associated with maintaining a global footprint for field service personnel and logistics are embedded within the operating expenses. While not broken out separately in the primary income statement line items, the total Selling, general and administrative expenses for Q3 2025 were $607 million.

Baker Hughes Company is actively battling ongoing cost inflation, which partially offset gains in Q3 2025. The company is countering this pressure with aggressive internal efficiency drives. The benefits of these efforts are clear:

• Structural cost-out initiatives are a key driver of margin improvement.
• Deployment of the Business System is enhancing productivity and operating leverage.
• Adjusted EBITDA increased by 2% year-over-year in Q3 2025, despite inflation.

Here's a quick look at the key expense and investment figures from the third quarter of 2025:

Cost Component	Amount (in millions USD)	Period
Capital Expenditures (Net)	230	Q3 2025
Research and Development Costs	146	Q3 2025
Cost of Revenue (COGS Proxy)	5,309	Q3 2025
Selling, General and Administrative	607	Q3 2025

The company is clearly prioritizing capital for future growth areas, like LNG and digital solutions, while using structural cost actions to keep the base operational costs manageable against inflation.

Baker Hughes Company (BKR) - Canvas Business Model: Revenue Streams

You're looking at the hard numbers for Baker Hughes Company's revenue generation as of late 2025. It's all about the two main reporting segments: Industrial & Energy Technology (IET) and Oilfield Services & Equipment (OFSE). The company's overall financial outlook is quite clear.

Baker Hughes Company (BKR) has issued a full-year 2025 revenue guidance in the range of $27.0 billion to $27.8 billion. This guidance reflects confidence in the long-cycle IET business, even as OFSE navigates a more variable upstream spending environment.

The revenue streams are heavily influenced by the mix of equipment sales versus recurring services. For instance, the IET segment's strength is clearly visible in its backlog, which hit a record $32.1 billion in IET Remaining Performance Obligations (RPO) by the third quarter of 2025. This large, long-term backlog is the financial engine behind the aftermarket and maintenance contracts you mentioned.

Here's a look at the segment performance based on the third quarter of 2025 results, which gives you a concrete view of where the money is coming from right now:

Revenue Stream / Segment Metric	Q3 2025 Value (Millions USD)	Year-over-Year Change
Total Company Revenue	7,010	Up 1%
IET Segment Revenue	3,370	Up 15%
OFSE Segment Revenue	3,636	Down 8%
IET Segment EBITDA	635	Up 20%
OFSE Segment EBITDA	671	Down 12%

The IET segment is clearly the growth driver, underpinned by equipment sales and the associated long-term service agreements. You see this in the order intake, which surged to $4.1 billion in the third quarter of 2025. This segment's revenue is directly tied to major infrastructure projects.

Specific revenue-generating products and services within IET include:

• Equipment for natural gas and LNG capacity expansion.
• Power generation awards, including over 350 MW of NovaLT turbines booked for data centers in the first quarter of 2025 alone.
• Gas Technology Services (GTS) revenue growth of 9% year-over-year in Q2 2025, indicating strong service revenue.

The OFSE segment revenue, at $3,636 million for the third quarter, is more closely linked to immediate drilling and completion activity. While equipment sales like subsea trees are important, the recurring service component is evident through contract wins, such as the significant five-year contract extension for hydrocarbon and water treatment products and services with Valero's refineries.

OFSE services revenue is driven by activity in:

• Production Solutions, including ESP and electro-driven PCP systems in Colombia.
• Drilling operations support, like the multi-year contract with Aramco for coiled tubing drilling operations.

The margin performance tells a story about the revenue mix; IET achieved an EBITDA margin of 18.8% in Q3 2025, while OFSE was at 18.5%. The overall company target is to lift the consolidated adjusted EBITDA margin from 17.3% in 2025 to 20% in the next strategic phase.

Finance: draft 13-week cash view by Friday.