Cable One, Inc. (Cabo): Modelo de Negócios Canvas [Jan-2025 Atualizado]

No cenário de telecomunicações em rápida evolução, a Cable One, Inc. (Cabo) surge como uma potência estratégica, fornecendo soluções de conectividade de ponta que transformam como as comunidades rurais e suburbanas experimentam comunicação digital. Ao misturar engenhosamente a infraestrutura avançada de rede com os serviços centrados no cliente, a Cable One criou um modelo de negócios robusto que atende à crescente demanda por Internet de alta velocidade, telecomunicações abrangentes e plataformas digitais inovadoras. Essa exploração do modelo de negócios do Cable One revela os intrincados mecanismos que impulsionam seu sucesso, revelando uma narrativa convincente de proezas tecnológicas e adaptabilidade de mercado que os diferencia em um setor competitivo.

Cable One, Inc. (Cabo) - Modelo de Negócios: Principais Parcerias

Fabricantes de equipamentos de telecomunicações

A Cable One faz parceria com os principais fabricantes de equipamentos de telecomunicações para apoiar sua infraestrutura de rede:

Fabricante	Tipo de equipamento	Valor anual do contrato
Sistemas Cisco	Roteadores e interruptores de rede	US $ 12,4 milhões
Arris International	Modems de cabo e equipamentos de banda larga	US $ 8,7 milhões
CommScope	Componentes de infraestrutura de rede	US $ 5,3 milhões

Provedores de infraestrutura da Internet

As principais parcerias de infraestrutura da Internet incluem:

• Comunicações de nível 3 (conectividade de rede de backbone)
• Comunicações convincentes
• Zayo Group Holdings

Provedores de conteúdo local e regional

Provedor de conteúdo	Tipo de conteúdo	Duração da parceria
Redes de descoberta	Distribuição do canal a cabo	5 anos
Redes de notícias locais	Conteúdo de notícias regional	Em andamento

Fornecedores de tecnologia e serviços em nuvem

Parcerias de tecnologia estratégica:

• Amazon Web Services (infraestrutura em nuvem)
• Microsoft Azure
• Plataforma do Google Cloud

Manutenção de rede e contratados de suporte

Contratante	Tipo de serviço	Valor anual do contrato
Dinâmica geral	Manutenção de infraestrutura de rede	US $ 6,2 milhões
Accenture	Suporte de TI e gerenciamento de rede	US $ 4,8 milhões

Cable One, Inc. (Cabo) - Modelo de Negócios: Atividades -chave

Entrega de serviço de internet de banda larga

A partir do quarto trimestre 2023, o Cable One serve 1,1 milhão de assinantes de Internet residencial e comercial em 21 estados. A receita média de banda larga residencial mensal da empresa por cliente é de US $ 70,05. O serviço de Internet representa 62,4% do fluxo total de receita da empresa.

Métrica de Serviço de Internet	2023 dados
Total de assinantes da Internet	1,1 milhão
Receita média de banda larga mensal por cliente	$70.05
Porcentagem de receita da Internet	62.4%

Programação de televisão a cabo

O Cable One tem reduzido estrategicamente os serviços tradicionais de TV a cabo, com os assinantes de vídeo diminuindo para aproximadamente 252.000 a partir de 2023. A receita de vídeo representa 8,7% da receita total da empresa.

Serviços de telecomunicações comerciais e residenciais

O segmento de serviços de negócios gerou US $ 210,4 milhões em receita para 2023, representando 15,3% da receita total da empresa. As principais ofertas de telecomunicações de negócios incluem:

• Conectividade da Internet corporativa
• Soluções Wi-Fi gerenciadas
• Serviços de comunicação baseados em nuvem
• Redes de fibra óptica dedicadas

Manutenção e expansão da infraestrutura de rede

A Cable One investiu US $ 316,2 milhões em despesas de capital durante 2023, com foco em atualizações e expansão da infraestrutura de rede. A cobertura da rede abrange 21 estados com aproximadamente 8.500 milhas de rota da rede de fibras.

Investimento de infraestrutura	2023 Detalhes
Despesas de capital	US $ 316,2 milhões
Estados servidos	21
Miles de rota de rede de fibra	8,500

Tecnologia digital e inovação de serviço

O Cable One alocou US $ 45,3 milhões para pesquisa e desenvolvimento em 2023, com foco em:

• Soluções avançadas de segurança cibernética
• Gerenciamento de rede orientado a IA
• Plataformas aprimoradas de autoatendimento de clientes
• Tecnologias de banda larga de próxima geração

Cable One, Inc. (Cabo) - Modelo de Negócios: Recursos Principais

Infraestrutura de rede óptica e óptica extensa

O cabo um opera aproximadamente 24.000 milhas de rota de infraestrutura de fibra e rede coaxial em 21 estados nos Estados Unidos.

Métricas de infraestrutura de rede	Quantidade
Miles totais de rota	24,000
Estados cobertos	21
Famílias prestáveis	1,4 milhão

Licenças de espectro e telecomunicações

O Cable One detém várias licenças de telecomunicações em várias regiões operacionais, ativando serviços de banda larga e comunicação.

Capacidades tecnológicas avançadas

• DOCSIS 3.1 Tecnologia de rede
• Infraestrutura da Internet de Gigabit
• Sistemas avançados de segurança cibernética
• Plataformas de gerenciamento de rede baseadas em nuvem

Força de trabalho de atendimento técnico e de atendimento ao cliente qualificado

Métricas da força de trabalho	Dados
Total de funcionários	3,100
Porcentagem de pessoal técnico	42%
Experiência técnica média	7,5 anos

Data centers e centros de operações de rede

O cabo um mantém 3 centros de operações de rede primária Estrategicamente localizado para garantir uma cobertura abrangente de serviço e recursos rápidos de resposta.

• Phoenix, Arizona (NOC primário)
• Tucson, Arizona (NOC secundário)
• Dallas, Texas (Backup NOC)

Cable One, Inc. (Cabo) - Modelo de Negócios: Proposições de Valor

Conectividade da Internet confiável e de alta velocidade

O Cable One fornece velocidades da Internet que variam de 100 Mbps a 1 Gbps em seus territórios de serviço. A partir do quarto trimestre 2023, a empresa informou:

Métrica de Serviço de Internet	Valor
Velocidade média da Internet residencial	300 Mbps
Clientes de banda larga	1,074,000
Área de cobertura da rede	21 estados

Serviços de Telecomunicações Pacotadas

O Cable One oferece pacotes de serviços abrangentes que combinam serviços de Internet, telefone e vídeo.

• Pacote de reprodução tripla residencial
• Soluções de comunicação comercial
• Serviços de Operador de Rede Virtual Mobile (MVNO)

Soluções comerciais e residenciais abrangentes

A marca Sparklight da Cable One fornece serviços de qualidade corporativa com o seguinte portfólio:

Categoria de serviço	Ofertas
Internet comercial	10 Mbps - Velas de 1 Gbps
Telefone comercial	Soluções VoIP hospedadas
Networking Enterprise	Serviços SD-WAN

Preços competitivos em mercados rurais e suburbanos

A estratégia de preços do cabo One para o quarto trimestre 2023:

Nível de serviço	Preço mensal
Internet básica (100 Mbps)	$49.99
Internet avançada (300 Mbps)	$69.99
Internet de gigabit (1 Gbps)	$99.99

Plataformas avançadas de entretenimento digital e comunicação

As ofertas de serviços digitais incluem:

• Transmissão de alternativas de TV
• Serviços de DVR em nuvem
• Integração de aplicativos móveis

Receita total para 2023: US $ 1,39 bilhão

Receita média por usuário (ARPU): US $ 126,47

Cable One, Inc. (Cabo) - Modelo de Negócios: Relacionamentos do Cliente

Portais de suporte ao cliente online

O Cable One mantém um portal de suporte on -line abrangente com as seguintes métricas -chave:

Recurso do portal	Dados estatísticos
Interações anuais do site	1,2 milhão de interações com os clientes
Taxa de resolução de autoatendimento	68,3% dos problemas do cliente resolvidos online
Tempo médio de resposta	12 minutos durante o horário comercial

Assistência técnica 24/7

A infraestrutura de suporte técnico inclui:

• 24/7 de suporte ao cliente Centers
• 3 locais de suporte primário
• Pessoal de suporte médio: 275 representantes técnicos

Gerenciamento de contas de autoatendimento

Recursos de gerenciamento de contas digitais:

Recurso de serviço	Taxa de penetração
Pagamento on -line	82,4% dos clientes
Usuários de aplicativos móveis	412.000 usuários mensais ativos
Solicitações de mudança de serviço online	56,7% concluíram digitalmente

Pacotes de serviço personalizados

Detalhes de segmentação e personalização do cliente:

• Variações de pacotes residenciais: 7 níveis de serviço distintos
• Valor médio da vida útil do cliente: $ 3.427
• Cobertura do algoritmo de personalização: 91,2% da base de clientes

Engajamento do cliente focado na comunidade

Métricas de interação comunitária:

Canal de engajamento	Volume anual de interação
Interações de mídia social	128.000 compromissos diretos de clientes
Eventos da comunidade local	42 eventos patrocinados anualmente
Pontuação de satisfação do cliente	4.3/5 Classificação

Cable One, Inc. (Cabo) - Modelo de Negócios: Canais

Site online e aplicativos móveis

Os canais digitais do Cable One incluem o site oficial Sparklight.com e os aplicativos móveis disponíveis para plataformas iOS e Android. Em 2023, a empresa relatou 827.000 assinantes da Internet utilizando seus canais de serviço digital.

Canal digital	Métricas de usuário	Disponibilidade da plataforma
Site de Sparklight	827.000 assinantes da Internet	Plataforma baseada na Web
Aplicativo móvel	Disponível para download	iOS e Android

Equipes de vendas diretas

O Cable One mantém uma força de vendas interna de aproximadamente 1.200 representantes de vendas diretas em 21 estados nos Estados Unidos.

• Representantes de vendas diretas totais: 1.200
• Cobertura geográfica: 21 estados
• Foco primário: aquisição de serviços residenciais e de negócios

Centros de Serviço de Varejo

A empresa opera 42 centros de serviços de varejo físicos em seus territórios operacionais, fornecendo interações pessoais de suporte ao cliente e serviço.

Métrica do centro de serviço	Quantidade
Centros de serviços de varejo totais	42
Estados com centros de serviço	21

Redes de revendedores autorizados

O Cable One estabeleceu parcerias com 87 revendedores autorizados para expandir a distribuição de serviços e o alcance do cliente.

• Total de revendedores autorizados: 87
• Objetivo: Expanda a distribuição de serviços
• Estratégia de expansão geográfica

Plataformas de telemarketing e marketing digital

Em 2023, a Cable One investiu US $ 12,4 milhões em canais digitais e de telemarketing, visando clientes em potencial por meio de abordagens de marketing integradas.

Canal de marketing	Investimento	Objetivo primário
Telemarketing	US $ 5,6 milhões	Aquisição direta do cliente
Marketing digital	US $ 6,8 milhões	Engajamento on -line do cliente

Cable One, Inc. (Cabo) - Modelo de Negócios: Segmentos de Clientes

Assinantes residenciais da Internet e a cabo

A partir do quarto trimestre 2023, o Cable One serve aproximadamente 1,2 milhão de clientes residenciais em 21 estados. A receita média mensal da Internet residencial por cliente é de US $ 75,43.

Segmento de clientes	Total de assinantes	Receita mensal média
Internet residencial	1,200,000	$75.43

Pequenas e médias empresas

A Divisão de Negócios de Sparklight para o Cable One suporta aproximadamente 65.000 clientes comerciais pequenos e médios. A receita média de serviços comerciais mensais é de US $ 224,67.

• Total de clientes comerciais: 65.000
• Receita média de serviço comercial mensal: US $ 224,67
• Cobertura de serviço: 21 estados

Consumidores de telecomunicações rurais e suburbanas

O cabo um se concentra extensivamente nos mercados rurais e suburbanos, com 68% de sua base de clientes localizada em áreas não metropolitanas. A empresa atende a aproximadamente 780.000 clientes rurais e suburbanos.

Tipo de mercado	Porcentagem do cliente	Total de clientes
Rural e suburbano	68%	780,000

Clientes corporativos e comerciais

A Cable One's Enterprise Solutions atende aproximadamente 3.500 clientes comerciais com serviços avançados de rede e telecomunicações. A receita corporativa anual em 2023 foi de US $ 142,6 milhões.

• Total de clientes empresariais: 3.500
• Receita anual da empresa: US $ 142,6 milhões
• Ofertas de serviço: Soluções de rede avançadas

Organizações educacionais e institucionais

A Cable One fornece serviços de telecomunicações para 250 organizações educacionais e institucionais. A receita anual deste segmento é de US $ 37,4 milhões.

Segmento institucional	Organizações totais	Receita anual
Educacional e institucional	250	US $ 37,4 milhões

Cable One, Inc. (Cabo) - Modelo de Negócios: Estrutura de Custo

Manutenção de infraestrutura de rede

Custos anuais de manutenção de infraestrutura de rede: US $ 87,4 milhões em 2022

Categoria de custo	Valor ($)
Infraestrutura de rede física	42,600,000
Upkeep de equipamento de rede	29,800,000
Manutenção de linha de fibra óptica	15,000,000

Investimentos de tecnologia e equipamentos

Investimento de tecnologia total em 2022: US $ 103,6 milhões

• Despesas de capital para atualizações de rede: US $ 68,2 milhões
• Compras de equipamentos de telecomunicações: US $ 35,4 milhões

Compensação e treinamento de funcionários

Total de despesas relacionadas aos funcionários em 2022: US $ 214,3 milhões

Tipo de despesa	Valor ($)
Salários da base	156,700,000
Benefícios	37,600,000
Programas de treinamento	20,000,000

Taxas de licenciamento e programação de conteúdo

Despesas anuais de licenciamento de conteúdo: US $ 129,5 milhões em 2022

• Direitos de programação de TV a cabo: US $ 82,3 milhões
• Licenças de conteúdo de streaming: US $ 47,2 milhões

Despesas de marketing e aquisição de clientes

Despesas de marketing total em 2022: US $ 46,8 milhões

Categoria de marketing	Valor ($)
Marketing digital	18,200,000
Publicidade tradicional	12,600,000
Campanhas de aquisição de clientes	16,000,000

Cable One, Inc. (Cabo) - Modelo de Negócios: Fluxos de Receita

Serviços de assinatura mensais

O Cable One relatou receita total de US $ 1,4 bilhão em 2022, com serviços baseados em assinatura representando uma parcela significativa desse valor.

Categoria de serviço	Receita anual (2022)	Porcentagem da receita total
Banda larga residencial	US $ 818,4 milhões	58.5%
Serviços de negócios	US $ 276,3 milhões	19.7%

Taxas de conectividade da Internet

A receita de conectividade da Internet da Cable One em 2022 foi de US $ 818,4 milhões, com uma receita média de banda larga residencial mensal de US $ 68,29 por cliente.

• Conexões médias de banda larga residencial: 1.038.000
• Taxa de penetração de banda larga: 62,3%

Pacotes de televisão a cabo

A receita da televisão a cabo continua a diminuir, representando US $ 159,2 milhões em 2022.

Métrica de TV a cabo	2022 Valor
Receita total de TV a cabo	US $ 159,2 milhões
Assinantes de TV a cabo	348,000

Soluções de telecomunicações de negócios

Os serviços comerciais geraram US $ 276,3 milhões em receita para o Cable One em 2022.

• Receita de Serviços de Dados de Negócios: US $ 187,4 milhões
• Enterprise Communication Solutions: US $ 88,9 milhões

Ofertas de serviço digital de valor agregado

A receita de serviço digital do Cable One atingiu US $ 46,5 milhões em 2022.

Serviço digital	Receita anual
Streaming complementos	US $ 22,3 milhões
Serviços de segurança e nuvem	US $ 24,2 milhões

Cable One, Inc. (CABO) - Canvas Business Model: Value Propositions

You're focused on how Cable One, Inc. (CABO) delivers unique value to its customers, especially as the market shifts. The core proposition is built around delivering high-quality, high-speed data services where larger competitors might not prioritize investment, which is why their financial structure remains strong despite top-line pressure.

High-speed, reliable broadband in secondary markets

Cable One, Inc. (CABO) focuses its fiber-powered network on serving secondary and smaller U.S. markets, which is a key differentiator from the major metro players. They offer services including Gigabit speeds to residential customers. This focus allows them to maintain a high-margin business, as evidenced by their operational performance even with subscriber headwinds. For instance, in the third quarter of 2025, the company posted an Adjusted EBITDA margin of 53.7%. They serve more than 1.1 million residential and business customers across 24 U.S. states.

Here's a snapshot of the operational scale as of the third quarter of 2025:

Metric	Amount (Q3 2025)
Total Revenues	$376.0 million
Residential Data Revenues	$227.6 million
Business Data Revenues	$57.5 million
Adjusted EBITDA Margin	53.7%
Residential Data Subscribers	910,400
Adjusted EBITDA less CapEx (Free Cash Flow)	$130.1 million

The company is actively managing its video product lifecycle, with residential video revenues declining by 16.2% year-over-year in Q3 2025, reinforcing the pivot to data.

Segmented, value-focused product offerings (FlexConnect)

To combat low-end competitive pressure, Cable One, Inc. (CABO) is pushing segmented offerings. FlexConnect is specifically designed to capture the value-conscious customer base by providing faster speeds and unlimited data. Management views FlexConnect as an important lever in their broader segmentation strategy for new customer acquisition. This strategy is intended to help stabilize and eventually grow the residential data subscriber base, which stood at 910,400 at the end of Q3 2025.

Business data and carrier services with fiber growth

The business segment is a clear growth driver, showing resilience where residential data saw modest declines. Business data revenues increased year-over-year in Q3 2025 by 0.4% to reach $57.5 million. This growth is explicitly attributed to the continued strength in the carrier and enterprise fiber portions of the business. The company is investing capital expenditures, projecting full-year CapEx in the high $200 million range for 2025, supporting this fiber buildout.

Enhanced connected home support (Tech Assist)

To enhance the customer experience and monetize support, Cable One, Inc. (CABO) offers an enhanced support service. They have a specific offering, Tech Assist, priced at $10/month, aimed at helping customers with setup and troubleshooting of connected devices. Furthermore, they are deploying AI-powered assistants like Ask Tommy to help field technicians diagnose and resolve issues more quickly.

Being a trusted neighbor in smaller communities

A core part of the value proposition is the commitment to the local communities they serve. Cable One, Inc. (CABO) emphasizes its goal to be the most trusted provider to its customers and neighbors. This is supported by having local offices in the majority of their markets, allowing customers to speak with a representative in person. The company's values guide this local focus, including the principle to Do right by those we serve.

• Serves more than 1.1 million residential and business customers.
• Focuses on reliable local service delivery.
• Aims to uphold responsibility to the individuals and families who use their services.

Cable One, Inc. (CABO) - Canvas Business Model: Customer Relationships

You're looking at how Cable One, Inc. (CABO) manages the people who pay for their Sparklight services as of late 2025. The relationship model is clearly shifting away from legacy services toward a more focused, data-informed approach for broadband.

High-touch, local customer service presence

Cable One, Inc. maintains a localized feel, which is a key differentiator in the broadband space. As of the first quarter of 2025, approximately 74% of the company's customer relationships were concentrated in just seven states: Arizona, Idaho, Mississippi, Missouri, Oklahoma, South Carolina, and Texas. This focus allows for more tailored local market engagement. The company has over 1 million residential and business customers across 24 states.

24/7 technical support for immediate help

While immediate help is a core expectation, Cable One, Inc. is also looking to monetize specialized support. Management has introduced a $10/month Tech Assist service designed to offer premium support features, which is part of a broader strategy to enhance service offerings and manage support costs. Selling, general and administrative (SG&A) expenses as a percentage of revenue were 24.1% in the second quarter of 2025, up from 23% in the prior year quarter, partly due to investments in growth enablement platforms.

AI-driven models for customer retention and churn reduction

The company is actively using advanced analytics to manage customer attrition. Following unusual churn events in early 2025, management noted that churn has since reverted to historically low levels, supported by AI-driven customer retention models. This focus on predictive analytics supports the overall strategy to drive meaningful long-term growth, even as the total customer base faces pressure from competitors.

Transactional relationship for video and voice services

The relationship for legacy video and voice services is decidedly transactional, reflecting a planned phase-out. In the second quarter of 2025, residential video revenues saw a year-over-year reduction of $9.0 million, or 15.8%, as the company navigates the final phases of that product lifecycle. Residential video subscribers fell by 19.0% year over year in Q2 2025. Voice revenues also declined by 17.9% in the same period. Conversely, the residential data segment, which is the core focus, saw revenues of $229.3 million in Q2 2025.

Simplified and transparent pricing structures

Cable One, Inc. is pushing new product structures to simplify choices and compete on value, though standard rate increases still occur. For instance, a standard 1 Gig plan might see its regular rate land between $55-100/month after promotional periods expire. The company is using credits to offset announced rate hikes; a planned $5 per month increase on Sparklight high-speed internet was offset by a corresponding $5 credit for customers enrolling in Auto Pay and paperless billing, resulting in no net increase for those who opt-in. The company's billing system migration is expected to save $15 million annually by late 2025, which should help maintain margin discipline.

Here's a quick look at the customer base and key pricing points as of mid-to-late 2025:

Metric	Value (as of Q2 2025 or latest)	Context/Period
Total Customer Relationships	1,060,500	As of June 30, 2025
Residential Broadband Customers	1,031,300	As of end of Q2 2025
Residential Data Revenue	$229.3 million	Q2 2025
Business Customer Relationships Growth	2,400 (increase)	Q1 2025 vs prior year
Residential Video Subscriber Decline	19.0%	Year-over-year, Q2 2025

The new value-focused offerings are structured with clear, non-contract terms:

• FlexConnect 300 Mbps: $45/month
• FlexConnect 600 Mbps: $75/month
• Lift Internet (Qualifying): $29.95/month
• Regular rate for 600 Mbps plans: Ranges from $75-90/month
• Regular rate for 2 Gig plans: Ranges from $90-115/month

The shift in customer relationships is stark when you look at the service unit changes reported in the first quarter of 2025. You can see the residential side is shrinking while the business side is growing, albeit slowly.

• Total Primary Service Units (PSUs) Decrease: 59,900 units (4.6%) as of March 31, 2025
• Residential Data PSUs Change: Down 22,400 units
• Business Data PSUs Change: Up 700 units

Cable One, Inc. (CABO) - Canvas Business Model: Channels

You're looking at how Cable One, Inc. (CABO), operating as Sparklight, gets its services-primarily high-speed broadband-into the hands of its customers across its footprint in 24 states. The channels are a mix of direct interaction and digital self-service, all aimed at supporting its base of over 1 million broadband customers, which stood at 1,031,300 as of the end of the second quarter of 2025. The effectiveness of these channels directly impacts the $227.6 million in residential data revenue Cable One, Inc. (CABO) generated in the third quarter of 2025.

The company's strategy emphasizes disciplined execution and leveraging platforms to drive efficiency, which impacts how these channels operate. For instance, Selling, General and Administrative expenses (SG&A) reached 26.8% of revenues in Q3 2025, up from 22.5% in Q3 2024, with a noted increase driven by investments in growth enablement platforms, which are designed to support sales and service delivery over time.

Direct sales force and in-house technicians

The physical installation and service delivery rely on in-house technicians, a critical component for new connects and service upgrades. While specific headcount numbers for the direct sales force and technicians aren't public, the capital expenditure breakdown shows investment in the physical delivery mechanism. For the third quarter of 2025, Customer premise equipment costs totaled $16,976 thousand, and Line extensions, which cover network costs for entering new service areas, amounted to $18,076 thousand. This spending underpins the physical channel used by installation and service personnel.

The CEO noted that the company continued to see modest growth in connects during the third quarter of 2025, despite residential data subscribers declining year-over-year by 5.1% in that same quarter. The focus is clearly on retention, with management noting that churn reverted to historically low levels, supported by AI-driven customer retention models.

Online customer portal and website

Digital self-service is a key channel for account management and customer support, reducing the load on other service channels. The online account portal, accessible via the Sparklight website, allows customers to manage services, view bills, and update profile settings. Customers can register for an online account, manage payment options, and sign up for billing alerts via text. The platform supports functions like running an Internet Speed Test and checking data usage directly within the online account environment. This digital interface is central to the customer experience, especially as the company focuses on simplifying pricing and product offerings.

Local retail offices for in-person service

The search results do not provide specific current data on the number or operational status of local retail offices for in-person service as of late 2025. The company's stated strategy has been to deemphasize traditional cable TV sales for a number of years, focusing instead on broadband, which often shifts customer interaction toward digital or remote channels.

Third-party sales and distribution channels

While direct sales are important, growth in the business segment points to effective B2B channels. The Business data revenues reached $57.5 million in Q3 2025, an increase of 0.4% year-over-year. This growth was driven primarily by the fiber and carrier segments, which benefited from strong sales momentum and higher connection volumes. The capital expenditure category for Commercial activities was $3,035 thousand in Q3 2025, indicating direct investment in securing these business customers and Primary Service Units (PSUs).

Here is a look at the revenue composition, which reflects the output of all customer-facing channels:

Revenue Segment (Q3 2025)	Amount (in thousands)	Percentage of Total Revenue
Total Revenues	$376,012	100.0%
Residential Data Revenues	$227,600	60.5%
Business Data Revenues	$57,500	15.3%
Residential Video Revenues (De-emphasized)	Not Explicitly Stated, but declined 16.2% YoY	Implied Remainder

Direct mail and segmented marketing campaigns

Marketing efforts are clearly targeted, as management mentioned executing segmented marketing campaigns. The company is also aggressively marketing new products like FlexConnect and the broader rollout of Internet Lift to drive future growth and ARPU improvement. The focus on specific product adoption suggests a highly segmented approach to reaching potential and existing customers through various media, including direct mail, though specific spend figures for direct mail are not available in the latest reports. The company is actively using its digital channels for promotions, such as offering gift cards for online orders of select internet plans, with the gift card value varying based on the speed tier selected.

• CEO Julie Laulis emphasized the focus on segmented marketing campaigns.
• New product promotion includes FlexConnect and Internet Lift.
• Online orders for select plans offer gift cards, with higher value for faster speeds.
• The company is focused on achieving ARPU improvement through promotional discount roll-offs.

Finance: review the Q3 2025 SG&A spend of $100.8 million against the Q3 2024 spend of $88.4 million to isolate platform investment impact by end of next week.

Cable One, Inc. (CABO) - Canvas Business Model: Customer Segments

You're looking at the core of Cable One, Inc. (CABO)'s strategy-who they actually sell to, as of late 2025. Honestly, the data clearly shows they are doubling down on broadband in specific geographies while actively managing the decline of their legacy video business. It's a tale of two markets: the underserved secondary markets and the growing business fiber niche.

Residential customers in non-metropolitan, secondary markets

Cable One, Inc. (CABO) anchors its residential base in areas where larger competitors might not focus as heavily. You can see this geographic concentration because approximately 74% of the company's customers are located in just seven states: Arizona, Idaho, Mississippi, Missouri, Oklahoma, South Carolina, and Texas. The sheer volume of this segment is clear from the subscriber counts; as of the third quarter of 2025, Cable One, Inc. (CABO) reported 910,400 residential data subscribers. This is the engine, even though they experienced a recent dip, with residential data customers declining by 21,600 in the third quarter of 2025. Still, the focus on data means this segment drove 59.1% of total revenues in the first quarter of 2025.

Value-conscious residential broadband users (targeted by FlexConnect)

The introduction of FlexConnect is a direct play for the value-conscious residential broadband user. While I don't have a specific subscriber count for FlexConnect as of late 2025, management highlighted it as a key driver for future growth, offering faster speeds and unlimited data to this specific group. This strategy is happening while the overall residential data Average Revenue Per Unit (ARPU) is actually increasing, which was up 3.2% year-over-year in the third quarter of 2025. This suggests that while some customers might be on value plans, others are moving to higher tiers, helping to offset subscriber losses. If onboarding takes 14+ days, churn risk rises, so the speed of getting these value customers onto the network is defintely important.

Small to medium-sized businesses (SMB)

The business segment is small but showing resilience. For the third quarter of 2025, business data revenues hit $57.5 million, marking a 0.4% increase year-over-year. In the first quarter of 2025, business data accounted for 15.1% of total revenue. This segment is where you see the company's strategic investments paying off, as the growth is driven by the fiber and carrier portions of the business, which are typically higher-value SMB and enterprise customers.

High-value fiber and carrier/enterprise segments

This is the growth vector within the business side. The fiber and carrier portions of the business data segment are specifically noted for continuing to experience growth, even when overall business data revenue growth is modest. This focus on higher-capacity, likely fixed-price contracts, provides a different revenue profile than the fluctuating residential subscription base. The company is clearly positioning these high-value connections as a key area for future stability and margin improvement.

Existing residential video subscribers (a declining segment)

This is the segment Cable One, Inc. (CABO) is actively managing out of the business. Residential video revenues saw a significant drop, decreasing by 16.2% year-over-year in the third quarter of 2025, primarily due to video subscriber churn. The absolute number of these subscribers is small now; they reported only 58,400 residential video subscribers in the latest quarter. In the first quarter of 2025, this declining service line only represented 13.3% of total revenue. Management is navigating the final phases of this product lifecycle, using rate adjustments to partially offset the steep revenue decline.

Here's a quick snapshot mapping the revenue contribution and subscriber base for the key service categories as of the latest reported periods:

Customer Segment Focus	Latest Revenue Contribution (Q1 2025)	Latest Revenue (Q3 2025)	Latest Subscriber Count (Q3 2025)
Residential Data (Core)	59.1% of Total Revenue	$227.6 million	910,400 Residential Data Subscribers
Business Data (SMB/Fiber)	15.1% of Total Revenue	$57.5 million	Business Customer Relationships increased by 2,400 (Q1 2025)
Residential Video (Declining)	13.3% of Total Revenue	Revenue decreased by $8.7 million YoY	58,400 Residential Video Subscribers

The company's geographic footprint means that roughly 74% of its customer base is concentrated in seven specific states. Also, the SecurePlus product saw a 15% increase in adoption since the start of 2025, which is an add-on service relevant across these customer segments.

Finance: draft 13-week cash view by Friday.

Cable One, Inc. (CABO) - Canvas Business Model: Cost Structure

The Cost Structure for Cable One, Inc. is heavily weighted toward infrastructure investment and content acquisition, though recent operational shifts show cost discipline in certain areas. You see this reflected in the ongoing need for capital deployment to support network expansion and upgrades.

Capital expenditures for network (CapEx) for the third quarter of 2025 totaled $71.8 million. The company now expects full-year 2025 CapEx to be in the high $200 million range, down from a previous estimate of the $300 million area. This focus on disciplined spending supports the balance sheet.

Here's a quick look at some core cost and liability figures from the third quarter of 2025:

Cost/Liability Component	Amount (Q3 2025)
Capital Expenditures (CapEx)	$71.8 million
Total Debt Balance (as of Sept 30, 2025)	$3.30 billion
Interest Expense, Net (Q3 2025)	$(32,019) thousand

The company is actively managing its debt load; as of September 30, 2025, the total debt was $3.30 billion, down from $3.62 billion at the end of 2024. A significant portion, over $2.7 billion of the debt, carries fixed or synthetically fixed base interest rates substantially below current market rates.

Regarding content and operational costs, you can see the shift in the operating expense structure:

• Programming costs are a factor, but the decrease in these costs was a primary driver for the reduction in total operating expenses for the quarter.
• Total operating expenses for Q3 2025 were $96 million, down from $104.6 million in Q3 2024.

Selling, general, and administrative (SG&A) expenses saw an increase, which is something to watch. For the third quarter of 2025, SG&A was $100.8 million, up from $88.4 million in the prior year quarter. This increase was driven largely by non-cash stock-based compensation, other labor costs, and investments in growth enablement platforms.

The SG&A as a percentage of revenues for Q3 2025 stood at 26.8%, compared to 22.5% for Q3 2024. Finance: draft 13-week cash view by Friday.

Cable One, Inc. (CABO) - Canvas Business Model: Revenue Streams

You're looking at the revenue composition for Cable One, Inc. (CABO) as of late 2025, based on the third quarter results. The business model clearly shows a heavy reliance on data services, even as the traditional video product continues to shrink.

The total revenue for the third quarter of 2025 was reported at $376.0 million, which was a 4.5% decrease year-over-year from the $393.6 million reported in Q3 2024. This top-line pressure comes as the company navigates subscriber trends and the final phases of its video offering.

Here is a breakdown of the key revenue components:

• Residential data services brought in $227.6 million in Q3 2025.
• Business data services contributed $57.5 million in Q3 2025.
• Residential video services saw an $8.7 million year-over-year decrease in Q3 2025.
• Gains on sales of equity investments provided a significant, non-recurring boost, adding $67.4 million in Q3 2025.

The shift in focus is clear; data is the core, but one-time financial events can materially impact the reported net income. For instance, the $67.4 million gain on equity investments was a primary driver for the net income surge to $86.5 million in the quarter.

To map out the streams clearly, look at this table summarizing the reported Q3 2025 figures and changes:

Revenue Stream Category	Q3 2025 Amount (Millions USD)	Year-over-Year Change/Note
Residential Data Services	$227.6	Decrease of $2.8 million (1.2%)
Business Data Services	$57.5	Increase of $0.2 million (0.4%)
Residential Video Services	Not specified (Actual)	Decrease of $8.7 million (16.2%)
Voice Services Revenue	Not specified	Included in total
Advertising Revenue	Not specified	Included in total
Gains on Sales of Equity Investments	$67.4	One-time non-operating income

You can see that the core recurring revenue from data services totaled $285.1 million ($227.6M + $57.5M). The remaining revenue, which includes the declining video stream, voice, advertising, and other sources, must account for the rest of the $376.0 million total revenue, excluding the large equity gain which is often reported separately but was listed here.

The company is actively managing its portfolio, as evidenced by the fact that residential data ARPU (Average Revenue Per Unit) increased by 3.2% despite a 5.1% decline in subscribers for that segment. Still, the pressure on the legacy video stream is substantial, contributing $8.7 million to the overall revenue decline.

Here are the key takeaways on the service mix:

• Data services represent the overwhelming majority of core operating revenue.
• Residential video revenue is in a clear, managed decline phase.
• The business data segment, driven by fiber and carrier services, is showing slight growth.
• Non-operating income from asset sales, like the monetization of equity investments in Ziply and Metronet, is a distinct, albeit irregular, cash flow component.

Finance: draft 13-week cash view by Friday.