Cable One, Inc. (CABO): Business Model Canvas

In der sich schnell entwickelnden Telekommunikationslandschaft entwickelt sich Cable One, Inc. (CABO) zu einem strategischen Kraftpaket, das hochmoderne Konnektivitätslösungen liefert, die die Art und Weise verändern, wie ländliche und vorstädtische Gemeinden digitale Kommunikation erleben. Durch die geschickte Kombination fortschrittlicher Netzwerkinfrastruktur mit kundenorientierten Diensten hat Cable One ein robustes Geschäftsmodell entwickelt, das der wachsenden Nachfrage nach Hochgeschwindigkeitsinternet, umfassender Telekommunikation und innovativen digitalen Plattformen gerecht wird. Diese Untersuchung des Business Model Canvas von Cable One enthüllt die komplizierten Mechanismen, die ihren Erfolg vorantreiben, und enthüllt eine überzeugende Darstellung der technologischen Leistungsfähigkeit und Marktanpassungsfähigkeit, die sie in einer wettbewerbsintensiven Branche auszeichnet.

Cable One, Inc. (CABO) – Geschäftsmodell: Wichtige Partnerschaften

Hersteller von Telekommunikationsgeräten

Cable One arbeitet mit führenden Herstellern von Telekommunikationsgeräten zusammen, um seine Netzwerkinfrastruktur zu unterstützen:

Hersteller	Gerätetyp	Jährlicher Vertragswert
Cisco-Systeme	Netzwerk-Router und Switches	12,4 Millionen US-Dollar
Arris International	Kabelmodems und Breitbandgeräte	8,7 Millionen US-Dollar
CommScope	Komponenten der Netzwerkinfrastruktur	5,3 Millionen US-Dollar

Internet-Infrastrukturanbieter

Zu den wichtigsten Partnerschaften im Bereich Internet-Infrastruktur gehören:

• Level-3-Kommunikation (Backbone-Netzwerkkonnektivität)
• Überzeugende Kommunikation
• Beteiligungen der Zayo-Gruppe

Lokale und regionale Inhaltsanbieter

Inhaltsanbieter	Inhaltstyp	Dauer der Partnerschaft
Discovery-Netzwerke	Kabelkanalverteilung	5 Jahre
Lokale Nachrichtennetzwerke	Regionale Nachrichteninhalte	Laufend

Technologie- und Cloud-Service-Anbieter

Strategische Technologiepartnerschaften:

• Amazon Web Services (Cloud-Infrastruktur)
• Microsoft Azure
• Google Cloud-Plattform

Auftragnehmer für Netzwerkwartung und -unterstützung

Auftragnehmer	Servicetyp	Jährlicher Vertragswert
Allgemeine Dynamik	Wartung der Netzwerkinfrastruktur	6,2 Millionen US-Dollar
Accenture	IT-Support und Netzwerkmanagement	4,8 Millionen US-Dollar

Cable One, Inc. (CABO) – Geschäftsmodell: Hauptaktivitäten

Bereitstellung von Breitband-Internetdiensten

Im vierten Quartal 2023 bedient Cable One 1,1 Millionen private und geschäftliche Internetkunden in 21 Bundesstaaten. Der durchschnittliche monatliche Breitbandumsatz des Unternehmens pro Kunde beträgt 70,05 US-Dollar. Der Internetdienst macht 62,4 % der Gesamteinnahmen des Unternehmens aus.

Internetdienstmetrik	Daten für 2023
Gesamtzahl der Internet-Abonnenten	1,1 Millionen
Durchschnittlicher monatlicher Breitbandumsatz pro Kunde	$70.05
Prozentsatz des Internetumsatzes	62.4%

Kabelfernsehprogramme

Cable One hat die traditionellen Kabelfernsehdienste strategisch reduziert, wobei die Zahl der Videoabonnenten bis 2023 auf etwa 252.000 zurückging. Der Videoumsatz macht 8,7 % des Gesamtumsatzes des Unternehmens aus.

Telekommunikationsdienste für Unternehmen und Privathaushalte

Das Segment Unternehmensdienstleistungen erwirtschaftete im Jahr 2023 einen Umsatz von 210,4 Millionen US-Dollar, was 15,3 % des Gesamtumsatzes des Unternehmens entspricht. Zu den wichtigsten Telekommunikationsangeboten für Unternehmen gehören:

• Internetkonnektivität für Unternehmen
• Verwaltete WLAN-Lösungen
• Cloudbasierte Kommunikationsdienste
• Dedizierte Glasfasernetze

Wartung und Erweiterung der Netzwerkinfrastruktur

Cable One investierte im Jahr 2023 316,2 Millionen US-Dollar in Kapitalausgaben und konzentrierte sich dabei auf die Modernisierung und Erweiterung der Netzwerkinfrastruktur. Die Netzabdeckung erstreckt sich über 21 Bundesstaaten mit etwa 8.500 Streckenmeilen Glasfasernetz.

Infrastrukturinvestitionen	2023 Details
Kapitalausgaben	316,2 Millionen US-Dollar
Staaten bedient	21
Meilen für Glasfasernetzwerkrouten	8,500

Digitale Technologie und Serviceinnovation

Cable One stellte im Jahr 2023 45,3 Millionen US-Dollar für Forschung und Entwicklung bereit und konzentrierte sich dabei auf:

• Fortschrittliche Cybersicherheitslösungen
• KI-gesteuertes Netzwerkmanagement
• Verbesserte Self-Service-Plattformen für Kunden
• Breitbandtechnologien der nächsten Generation

Cable One, Inc. (CABO) – Geschäftsmodell: Schlüsselressourcen

Umfangreiche Glasfaser- und Kabelnetzinfrastruktur

Cable One betreibt rund 24.000 Streckenmeilen Glasfaser- und Koaxial-Netzwerkinfrastruktur in 21 Bundesstaaten der Vereinigten Staaten.

Kennzahlen zur Netzwerkinfrastruktur	Menge
Gesamtstreckenmeilen	24,000
Abgedeckte Staaten	21
Nützliche Haushalte	1,4 Millionen

Frequenz- und Telekommunikationslizenzen

Cable One verfügt über mehrere Telekommunikationslizenzen in verschiedenen Betriebsregionen, wodurch Breitband- und Kommunikationsdienste ermöglicht werden.

Erweiterte technologische Fähigkeiten

• DOCSIS 3.1-Netzwerktechnologie
• Gigabit-Internet-Infrastruktur
• Fortschrittliche Cybersicherheitssysteme
• Cloudbasierte Netzwerkverwaltungsplattformen

Qualifizierte Mitarbeiter im Technik- und Kundendienstbereich

Personalkennzahlen	Daten
Gesamtzahl der Mitarbeiter	3,100
Prozentsatz des technischen Personals	42%
Durchschnittliche technische Erfahrung	7,5 Jahre

Rechenzentren und Netzwerkbetriebszentren

Cable One behauptet 3 primäre Netzwerkbetriebszentren strategisch günstig gelegen, um eine umfassende Serviceabdeckung und schnelle Reaktionsmöglichkeiten zu gewährleisten.

• Phoenix, Arizona (Primäres NOC)
• Tucson, Arizona (Sekundäres NOC)
• Dallas, Texas (Backup-NOC)

Cable One, Inc. (CABO) – Geschäftsmodell: Wertversprechen

Schnelle, zuverlässige Internetverbindung

Cable One bietet in seinen Servicegebieten Internetgeschwindigkeiten von 100 Mbit/s bis 1 Gbit/s. Zum vierten Quartal 2023 berichtete das Unternehmen:

Internetdienstmetrik	Wert
Durchschnittliche Internetgeschwindigkeit in Privathaushalten	300 Mbit/s
Breitbandkunden	1,074,000
Netzwerkabdeckungsbereich	21 Staaten

Gebündelte Telekommunikationsdienste

Cable One bietet umfassende Servicepakete, die Internet-, Telefon- und Videodienste kombinieren.

• Wohn-Triple-Play-Paket
• Lösungen für die Geschäftskommunikation
• MVNO-Dienste (Mobile Virtual Network Operator).

Umfassende Geschäfts- und Wohnlösungen

Die Marke Sparklight von Cable One bietet Dienste der Enterprise-Klasse mit dem folgenden Portfolio:

Servicekategorie	Angebote
Business-Internet	Geschwindigkeiten von 10 Mbit/s bis 1 Gbit/s
Geschäftstelefon	Gehostete VoIP-Lösungen
Unternehmensnetzwerke	SD-WAN-Dienste

Wettbewerbsfähige Preise in ländlichen und vorstädtischen Märkten

Die Preisstrategie von Cable One für das vierte Quartal 2023:

Serviceebene	Monatspreis
Einfaches Internet (100 Mbit/s)	$49.99
Erweitertes Internet (300 Mbit/s)	$69.99
Gigabit-Internet (1 Gbit/s)	$99.99

Fortschrittliche digitale Unterhaltungs- und Kommunikationsplattformen

Zu den digitalen Serviceangeboten gehören:

• Streaming-TV-Alternativen
• Cloud-DVR-Dienste
• Mobile App-Integration

Gesamtumsatz für 2023: 1,39 Milliarden US-Dollar

Durchschnittlicher Umsatz pro Benutzer (ARPU): 126,47 $

Cable One, Inc. (CABO) – Geschäftsmodell: Kundenbeziehungen

Online-Kundensupportportale

Cable One unterhält ein umfassendes Online-Supportportal mit den folgenden Schlüsselkennzahlen:

Portalfunktion	Statistische Daten
Jährliche Website-Interaktionen	1,2 Millionen Kundeninteraktionen
Self-Service-Lösungsrate	68,3 % der Kundenprobleme wurden online gelöst
Durchschnittliche Reaktionszeit	12 Minuten während der Geschäftszeiten

Technische Unterstützung rund um die Uhr

Die technische Support-Infrastruktur umfasst:

• 24/7-Kundendienst-Callcenter
• 3 primäre Supportstandorte
• Durchschnittliches Supportpersonal: 275 technische Vertreter

Self-Service-Kontoverwaltung

Funktionen zur digitalen Kontoverwaltung:

Servicefunktion	Penetrationsrate
Online-Rechnungszahlung	82,4 % der Kunden
Benutzer mobiler Apps	412.000 aktive monatliche Benutzer
Service-Änderungsanfragen online	56,7 % wurden digital abgeschlossen

Personalisierte Servicepakete

Details zur Kundensegmentierung und Personalisierung:

• Variationen des Wohnpakets: 7 verschiedene Serviceebenen
• Durchschnittlicher Customer Lifetime Value: 3.427 $
• Abdeckung des Personalisierungsalgorithmus: 91,2 % des Kundenstamms

Community-orientiertes Kundenengagement

Kennzahlen zur Community-Interaktion:

Engagement-Kanal	Jährliches Interaktionsvolumen
Interaktionen in sozialen Medien	128.000 direkte Kundenkontakte
Lokale Gemeinschaftsveranstaltungen	42 gesponserte Veranstaltungen jährlich
Kundenzufriedenheitswert	4,3/5 Bewertung

Cable One, Inc. (CABO) – Geschäftsmodell: Kanäle

Online-Website und mobile Anwendungen

Zu den digitalen Kanälen von Cable One gehören die offizielle Website Sparklight.com und mobile Anwendungen, die für iOS- und Android-Plattformen verfügbar sind. Im Jahr 2023 meldete das Unternehmen 827.000 Internet-Abonnenten, die ihre digitalen Servicekanäle nutzten.

Digitaler Kanal	Benutzermetriken	Plattformverfügbarkeit
Sparklight-Website	827.000 Internet-Abonnenten	Webbasierte Plattform
Mobile Anwendung	Zum Download verfügbar	iOS und Android

Direktvertriebsteams

Cable One unterhält ein internes Vertriebsteam von rund 1.200 Direktvertriebsmitarbeitern in 21 Bundesstaaten der Vereinigten Staaten.

• Gesamtzahl der Direktvertriebsmitarbeiter: 1.200
• Geografische Abdeckung: 21 Staaten
• Hauptschwerpunkt: Erwerb von Wohn- und Geschäftsdienstleistungen

Einzelhandels-Servicezentren

Das Unternehmen betreibt in seinen Betriebsgebieten 42 physische Einzelhandels-Servicezentren, die persönliche Kundenbetreuung und Serviceinteraktionen bieten.

Service-Center-Metrik	Menge
Total Retail Service Center	42
Staaten mit Servicezentren	21

Autorisierte Händlernetzwerke

Cable One hat Partnerschaften mit 87 autorisierten Händlern geschlossen, um den Servicevertrieb und die Kundenreichweite zu erweitern.

• Gesamtzahl der autorisierten Händler: 87
• Zweck: Erweiterung der Serviceverteilung
• Geografische Expansionsstrategie

Telemarketing und digitale Marketingplattformen

Im Jahr 2023 investierte Cable One 12,4 Millionen US-Dollar in digitale und Telemarketing-Kanäle und spricht potenzielle Kunden durch integrierte Marketingansätze an.

Marketingkanal	Investition	Hauptziel
Telemarketing	5,6 Millionen US-Dollar	Direkte Kundenakquise
Digitales Marketing	6,8 Millionen US-Dollar	Online-Kundenbindung

Cable One, Inc. (CABO) – Geschäftsmodell: Kundensegmente

Privatkunden für Internet und Kabel

Im vierten Quartal 2023 bedient Cable One rund 1,2 Millionen Privatkunden in 21 Bundesstaaten. Der durchschnittliche monatliche Internetumsatz pro Kunde beträgt 75,43 US-Dollar.

Kundensegment	Gesamtzahl der Abonnenten	Durchschnittlicher monatlicher Umsatz
Internet für Privathaushalte	1,200,000	$75.43

Kleine bis mittlere Unternehmen

Der Geschäftsbereich Sparklight Business von Cable One betreut rund 65.000 kleine und mittlere Geschäftskunden. Der durchschnittliche monatliche Umsatz aus Unternehmensdienstleistungen beträgt 224,67 US-Dollar.

• Geschäftskunden insgesamt: 65.000
• Durchschnittlicher monatlicher Umsatz aus Unternehmensdienstleistungen: 224,67 $
• Serviceabdeckung: 21 Staaten

Telekommunikationsverbraucher in ländlichen und vorstädtischen Gebieten

Cable One konzentriert sich weitgehend auf ländliche und vorstädtische Märkte, wobei 68 % seines Kundenstamms in nicht-städtischen Gebieten angesiedelt sind. Das Unternehmen beliefert rund 780.000 Kunden in ländlichen und vorstädtischen Gebieten.

Markttyp	Kundenprozentsatz	Gesamtzahl der Kunden
Ländlich und vorstädtisch	68%	780,000

Unternehmens- und Gewerbekunden

Die Unternehmenslösungen von Cable One bedienen rund 3.500 gewerbliche Kunden mit fortschrittlichen Netzwerk- und Telekommunikationsdiensten. Der Jahresumsatz des Unternehmens belief sich im Jahr 2023 auf 142,6 Millionen US-Dollar.

• Gesamtzahl der Unternehmenskunden: 3.500
• Jährlicher Unternehmensumsatz: 142,6 Millionen US-Dollar
• Leistungsangebote: Erweiterte Netzwerklösungen

Bildungs- und institutionelle Organisationen

Cable One bietet Telekommunikationsdienste für 250 Bildungs- und institutionelle Organisationen an. Der Jahresumsatz in diesem Segment beträgt 37,4 Millionen US-Dollar.

Institutionelles Segment	Gesamtzahl der Organisationen	Jahresumsatz
Pädagogisch und institutionell	250	37,4 Millionen US-Dollar

Cable One, Inc. (CABO) – Geschäftsmodell: Kostenstruktur

Wartung der Netzwerkinfrastruktur

Jährliche Wartungskosten für die Netzwerkinfrastruktur: 87,4 Millionen US-Dollar im Jahr 2022

Kostenkategorie	Betrag ($)
Physische Netzwerkinfrastruktur	42,600,000
Wartung der Netzwerkausrüstung	29,800,000
Wartung von Glasfaserleitungen	15,000,000

Investitionen in Technologie und Ausrüstung

Gesamtinvestition in Technologie im Jahr 2022: 103,6 Millionen US-Dollar

• Investitionsausgaben für Netzwerk-Upgrades: 68,2 Millionen US-Dollar
• Anschaffung von Telekommunikationsausrüstung: 35,4 Millionen US-Dollar

Vergütung und Schulung der Mitarbeiter

Gesamte mitarbeiterbezogene Ausgaben im Jahr 2022: 214,3 Millionen US-Dollar

Ausgabentyp	Betrag ($)
Grundgehälter	156,700,000
Vorteile	37,600,000
Schulungsprogramme	20,000,000

Lizenz- und Programmiergebühren für Inhalte

Jährliche Lizenzkosten für Inhalte: 129,5 Millionen US-Dollar im Jahr 2022

• Programmrechte für Kabelfernsehen: 82,3 Millionen US-Dollar
• Lizenzen für Streaming-Inhalte: 47,2 Millionen US-Dollar

Aufwendungen für Marketing und Kundenakquise

Gesamte Marketingausgaben im Jahr 2022: 46,8 Millionen US-Dollar

Kategorie „Marketing“.	Betrag ($)
Digitales Marketing	18,200,000
Traditionelle Werbung	12,600,000
Kampagnen zur Kundengewinnung	16,000,000

Cable One, Inc. (CABO) – Geschäftsmodell: Einnahmequellen

Monatliche Abonnementdienste

Cable One meldete im Jahr 2022 einen Gesamtumsatz von 1,4 Milliarden US-Dollar, wobei abonnementbasierte Dienste einen erheblichen Teil dieses Betrags ausmachen.

Servicekategorie	Jahresumsatz (2022)	Prozentsatz des Gesamtumsatzes
Breitband für Privathaushalte	818,4 Millionen US-Dollar	58.5%
Unternehmensdienstleistungen	276,3 Millionen US-Dollar	19.7%

Gebühren für die Internetverbindung

Der Internetkonnektivitätsumsatz von Cable One betrug im Jahr 2022 818,4 Millionen US-Dollar, mit einem durchschnittlichen monatlichen Breitbandumsatz für Privathaushalte von 68,29 US-Dollar pro Kunde.

• Durchschnittliche Breitbandanschlüsse in Privathaushalten: 1.038.000
• Breitbanddurchdringungsrate: 62,3 %

Kabelfernsehpakete

Die Einnahmen aus dem Kabelfernsehen gehen weiter zurück und belaufen sich im Jahr 2022 auf 159,2 Millionen US-Dollar.

Kabelfernsehmetrik	Wert 2022
Gesamtumsatz mit Kabelfernsehen	159,2 Millionen US-Dollar
Kabelfernseh-Abonnenten	348,000

Telekommunikationslösungen für Unternehmen

Mit Unternehmensdienstleistungen erzielte Cable One im Jahr 2022 einen Umsatz von 276,3 Millionen US-Dollar.

• Umsatz mit Geschäftsdatendiensten: 187,4 Millionen US-Dollar
• Unternehmenskommunikationslösungen: 88,9 Millionen US-Dollar

Mehrwertige digitale Serviceangebote

Der Umsatz mit digitalen Diensten von Cable One erreichte im Jahr 2022 46,5 Millionen US-Dollar.

Digitaler Service	Jahresumsatz
Streaming-Add-ons	22,3 Millionen US-Dollar
Sicherheit und Cloud-Dienste	24,2 Millionen US-Dollar

Cable One, Inc. (CABO) - Canvas Business Model: Value Propositions

You're focused on how Cable One, Inc. (CABO) delivers unique value to its customers, especially as the market shifts. The core proposition is built around delivering high-quality, high-speed data services where larger competitors might not prioritize investment, which is why their financial structure remains strong despite top-line pressure.

High-speed, reliable broadband in secondary markets

Cable One, Inc. (CABO) focuses its fiber-powered network on serving secondary and smaller U.S. markets, which is a key differentiator from the major metro players. They offer services including Gigabit speeds to residential customers. This focus allows them to maintain a high-margin business, as evidenced by their operational performance even with subscriber headwinds. For instance, in the third quarter of 2025, the company posted an Adjusted EBITDA margin of 53.7%. They serve more than 1.1 million residential and business customers across 24 U.S. states.

Here's a snapshot of the operational scale as of the third quarter of 2025:

Metric	Amount (Q3 2025)
Total Revenues	$376.0 million
Residential Data Revenues	$227.6 million
Business Data Revenues	$57.5 million
Adjusted EBITDA Margin	53.7%
Residential Data Subscribers	910,400
Adjusted EBITDA less CapEx (Free Cash Flow)	$130.1 million

The company is actively managing its video product lifecycle, with residential video revenues declining by 16.2% year-over-year in Q3 2025, reinforcing the pivot to data.

Segmented, value-focused product offerings (FlexConnect)

To combat low-end competitive pressure, Cable One, Inc. (CABO) is pushing segmented offerings. FlexConnect is specifically designed to capture the value-conscious customer base by providing faster speeds and unlimited data. Management views FlexConnect as an important lever in their broader segmentation strategy for new customer acquisition. This strategy is intended to help stabilize and eventually grow the residential data subscriber base, which stood at 910,400 at the end of Q3 2025.

Business data and carrier services with fiber growth

The business segment is a clear growth driver, showing resilience where residential data saw modest declines. Business data revenues increased year-over-year in Q3 2025 by 0.4% to reach $57.5 million. This growth is explicitly attributed to the continued strength in the carrier and enterprise fiber portions of the business. The company is investing capital expenditures, projecting full-year CapEx in the high $200 million range for 2025, supporting this fiber buildout.

Enhanced connected home support (Tech Assist)

To enhance the customer experience and monetize support, Cable One, Inc. (CABO) offers an enhanced support service. They have a specific offering, Tech Assist, priced at $10/month, aimed at helping customers with setup and troubleshooting of connected devices. Furthermore, they are deploying AI-powered assistants like Ask Tommy to help field technicians diagnose and resolve issues more quickly.

Being a trusted neighbor in smaller communities

A core part of the value proposition is the commitment to the local communities they serve. Cable One, Inc. (CABO) emphasizes its goal to be the most trusted provider to its customers and neighbors. This is supported by having local offices in the majority of their markets, allowing customers to speak with a representative in person. The company's values guide this local focus, including the principle to Do right by those we serve.

• Serves more than 1.1 million residential and business customers.
• Focuses on reliable local service delivery.
• Aims to uphold responsibility to the individuals and families who use their services.

Cable One, Inc. (CABO) - Canvas Business Model: Customer Relationships

You're looking at how Cable One, Inc. (CABO) manages the people who pay for their Sparklight services as of late 2025. The relationship model is clearly shifting away from legacy services toward a more focused, data-informed approach for broadband.

High-touch, local customer service presence

Cable One, Inc. maintains a localized feel, which is a key differentiator in the broadband space. As of the first quarter of 2025, approximately 74% of the company's customer relationships were concentrated in just seven states: Arizona, Idaho, Mississippi, Missouri, Oklahoma, South Carolina, and Texas. This focus allows for more tailored local market engagement. The company has over 1 million residential and business customers across 24 states.

24/7 technical support for immediate help

While immediate help is a core expectation, Cable One, Inc. is also looking to monetize specialized support. Management has introduced a $10/month Tech Assist service designed to offer premium support features, which is part of a broader strategy to enhance service offerings and manage support costs. Selling, general and administrative (SG&A) expenses as a percentage of revenue were 24.1% in the second quarter of 2025, up from 23% in the prior year quarter, partly due to investments in growth enablement platforms.

AI-driven models for customer retention and churn reduction

The company is actively using advanced analytics to manage customer attrition. Following unusual churn events in early 2025, management noted that churn has since reverted to historically low levels, supported by AI-driven customer retention models. This focus on predictive analytics supports the overall strategy to drive meaningful long-term growth, even as the total customer base faces pressure from competitors.

Transactional relationship for video and voice services

The relationship for legacy video and voice services is decidedly transactional, reflecting a planned phase-out. In the second quarter of 2025, residential video revenues saw a year-over-year reduction of $9.0 million, or 15.8%, as the company navigates the final phases of that product lifecycle. Residential video subscribers fell by 19.0% year over year in Q2 2025. Voice revenues also declined by 17.9% in the same period. Conversely, the residential data segment, which is the core focus, saw revenues of $229.3 million in Q2 2025.

Simplified and transparent pricing structures

Cable One, Inc. is pushing new product structures to simplify choices and compete on value, though standard rate increases still occur. For instance, a standard 1 Gig plan might see its regular rate land between $55-100/month after promotional periods expire. The company is using credits to offset announced rate hikes; a planned $5 per month increase on Sparklight high-speed internet was offset by a corresponding $5 credit for customers enrolling in Auto Pay and paperless billing, resulting in no net increase for those who opt-in. The company's billing system migration is expected to save $15 million annually by late 2025, which should help maintain margin discipline.

Here's a quick look at the customer base and key pricing points as of mid-to-late 2025:

Metric	Value (as of Q2 2025 or latest)	Context/Period
Total Customer Relationships	1,060,500	As of June 30, 2025
Residential Broadband Customers	1,031,300	As of end of Q2 2025
Residential Data Revenue	$229.3 million	Q2 2025
Business Customer Relationships Growth	2,400 (increase)	Q1 2025 vs prior year
Residential Video Subscriber Decline	19.0%	Year-over-year, Q2 2025

The new value-focused offerings are structured with clear, non-contract terms:

• FlexConnect 300 Mbps: $45/month
• FlexConnect 600 Mbps: $75/month
• Lift Internet (Qualifying): $29.95/month
• Regular rate for 600 Mbps plans: Ranges from $75-90/month
• Regular rate for 2 Gig plans: Ranges from $90-115/month

The shift in customer relationships is stark when you look at the service unit changes reported in the first quarter of 2025. You can see the residential side is shrinking while the business side is growing, albeit slowly.

• Total Primary Service Units (PSUs) Decrease: 59,900 units (4.6%) as of March 31, 2025
• Residential Data PSUs Change: Down 22,400 units
• Business Data PSUs Change: Up 700 units

Cable One, Inc. (CABO) - Canvas Business Model: Channels

You're looking at how Cable One, Inc. (CABO), operating as Sparklight, gets its services-primarily high-speed broadband-into the hands of its customers across its footprint in 24 states. The channels are a mix of direct interaction and digital self-service, all aimed at supporting its base of over 1 million broadband customers, which stood at 1,031,300 as of the end of the second quarter of 2025. The effectiveness of these channels directly impacts the $227.6 million in residential data revenue Cable One, Inc. (CABO) generated in the third quarter of 2025.

The company's strategy emphasizes disciplined execution and leveraging platforms to drive efficiency, which impacts how these channels operate. For instance, Selling, General and Administrative expenses (SG&A) reached 26.8% of revenues in Q3 2025, up from 22.5% in Q3 2024, with a noted increase driven by investments in growth enablement platforms, which are designed to support sales and service delivery over time.

Direct sales force and in-house technicians

The physical installation and service delivery rely on in-house technicians, a critical component for new connects and service upgrades. While specific headcount numbers for the direct sales force and technicians aren't public, the capital expenditure breakdown shows investment in the physical delivery mechanism. For the third quarter of 2025, Customer premise equipment costs totaled $16,976 thousand, and Line extensions, which cover network costs for entering new service areas, amounted to $18,076 thousand. This spending underpins the physical channel used by installation and service personnel.

The CEO noted that the company continued to see modest growth in connects during the third quarter of 2025, despite residential data subscribers declining year-over-year by 5.1% in that same quarter. The focus is clearly on retention, with management noting that churn reverted to historically low levels, supported by AI-driven customer retention models.

Online customer portal and website

Digital self-service is a key channel for account management and customer support, reducing the load on other service channels. The online account portal, accessible via the Sparklight website, allows customers to manage services, view bills, and update profile settings. Customers can register for an online account, manage payment options, and sign up for billing alerts via text. The platform supports functions like running an Internet Speed Test and checking data usage directly within the online account environment. This digital interface is central to the customer experience, especially as the company focuses on simplifying pricing and product offerings.

Local retail offices for in-person service

The search results do not provide specific current data on the number or operational status of local retail offices for in-person service as of late 2025. The company's stated strategy has been to deemphasize traditional cable TV sales for a number of years, focusing instead on broadband, which often shifts customer interaction toward digital or remote channels.

Third-party sales and distribution channels

While direct sales are important, growth in the business segment points to effective B2B channels. The Business data revenues reached $57.5 million in Q3 2025, an increase of 0.4% year-over-year. This growth was driven primarily by the fiber and carrier segments, which benefited from strong sales momentum and higher connection volumes. The capital expenditure category for Commercial activities was $3,035 thousand in Q3 2025, indicating direct investment in securing these business customers and Primary Service Units (PSUs).

Here is a look at the revenue composition, which reflects the output of all customer-facing channels:

Revenue Segment (Q3 2025)	Amount (in thousands)	Percentage of Total Revenue
Total Revenues	$376,012	100.0%
Residential Data Revenues	$227,600	60.5%
Business Data Revenues	$57,500	15.3%
Residential Video Revenues (De-emphasized)	Not Explicitly Stated, but declined 16.2% YoY	Implied Remainder

Direct mail and segmented marketing campaigns

Marketing efforts are clearly targeted, as management mentioned executing segmented marketing campaigns. The company is also aggressively marketing new products like FlexConnect and the broader rollout of Internet Lift to drive future growth and ARPU improvement. The focus on specific product adoption suggests a highly segmented approach to reaching potential and existing customers through various media, including direct mail, though specific spend figures for direct mail are not available in the latest reports. The company is actively using its digital channels for promotions, such as offering gift cards for online orders of select internet plans, with the gift card value varying based on the speed tier selected.

• CEO Julie Laulis emphasized the focus on segmented marketing campaigns.
• New product promotion includes FlexConnect and Internet Lift.
• Online orders for select plans offer gift cards, with higher value for faster speeds.
• The company is focused on achieving ARPU improvement through promotional discount roll-offs.

Finance: review the Q3 2025 SG&A spend of $100.8 million against the Q3 2024 spend of $88.4 million to isolate platform investment impact by end of next week.

Cable One, Inc. (CABO) - Canvas Business Model: Customer Segments

You're looking at the core of Cable One, Inc. (CABO)'s strategy-who they actually sell to, as of late 2025. Honestly, the data clearly shows they are doubling down on broadband in specific geographies while actively managing the decline of their legacy video business. It's a tale of two markets: the underserved secondary markets and the growing business fiber niche.

Residential customers in non-metropolitan, secondary markets

Cable One, Inc. (CABO) anchors its residential base in areas where larger competitors might not focus as heavily. You can see this geographic concentration because approximately 74% of the company's customers are located in just seven states: Arizona, Idaho, Mississippi, Missouri, Oklahoma, South Carolina, and Texas. The sheer volume of this segment is clear from the subscriber counts; as of the third quarter of 2025, Cable One, Inc. (CABO) reported 910,400 residential data subscribers. This is the engine, even though they experienced a recent dip, with residential data customers declining by 21,600 in the third quarter of 2025. Still, the focus on data means this segment drove 59.1% of total revenues in the first quarter of 2025.

Value-conscious residential broadband users (targeted by FlexConnect)

The introduction of FlexConnect is a direct play for the value-conscious residential broadband user. While I don't have a specific subscriber count for FlexConnect as of late 2025, management highlighted it as a key driver for future growth, offering faster speeds and unlimited data to this specific group. This strategy is happening while the overall residential data Average Revenue Per Unit (ARPU) is actually increasing, which was up 3.2% year-over-year in the third quarter of 2025. This suggests that while some customers might be on value plans, others are moving to higher tiers, helping to offset subscriber losses. If onboarding takes 14+ days, churn risk rises, so the speed of getting these value customers onto the network is defintely important.

Small to medium-sized businesses (SMB)

The business segment is small but showing resilience. For the third quarter of 2025, business data revenues hit $57.5 million, marking a 0.4% increase year-over-year. In the first quarter of 2025, business data accounted for 15.1% of total revenue. This segment is where you see the company's strategic investments paying off, as the growth is driven by the fiber and carrier portions of the business, which are typically higher-value SMB and enterprise customers.

High-value fiber and carrier/enterprise segments

This is the growth vector within the business side. The fiber and carrier portions of the business data segment are specifically noted for continuing to experience growth, even when overall business data revenue growth is modest. This focus on higher-capacity, likely fixed-price contracts, provides a different revenue profile than the fluctuating residential subscription base. The company is clearly positioning these high-value connections as a key area for future stability and margin improvement.

Existing residential video subscribers (a declining segment)

This is the segment Cable One, Inc. (CABO) is actively managing out of the business. Residential video revenues saw a significant drop, decreasing by 16.2% year-over-year in the third quarter of 2025, primarily due to video subscriber churn. The absolute number of these subscribers is small now; they reported only 58,400 residential video subscribers in the latest quarter. In the first quarter of 2025, this declining service line only represented 13.3% of total revenue. Management is navigating the final phases of this product lifecycle, using rate adjustments to partially offset the steep revenue decline.

Here's a quick snapshot mapping the revenue contribution and subscriber base for the key service categories as of the latest reported periods:

Customer Segment Focus	Latest Revenue Contribution (Q1 2025)	Latest Revenue (Q3 2025)	Latest Subscriber Count (Q3 2025)
Residential Data (Core)	59.1% of Total Revenue	$227.6 million	910,400 Residential Data Subscribers
Business Data (SMB/Fiber)	15.1% of Total Revenue	$57.5 million	Business Customer Relationships increased by 2,400 (Q1 2025)
Residential Video (Declining)	13.3% of Total Revenue	Revenue decreased by $8.7 million YoY	58,400 Residential Video Subscribers

The company's geographic footprint means that roughly 74% of its customer base is concentrated in seven specific states. Also, the SecurePlus product saw a 15% increase in adoption since the start of 2025, which is an add-on service relevant across these customer segments.

Finance: draft 13-week cash view by Friday.

Cable One, Inc. (CABO) - Canvas Business Model: Cost Structure

The Cost Structure for Cable One, Inc. is heavily weighted toward infrastructure investment and content acquisition, though recent operational shifts show cost discipline in certain areas. You see this reflected in the ongoing need for capital deployment to support network expansion and upgrades.

Capital expenditures for network (CapEx) for the third quarter of 2025 totaled $71.8 million. The company now expects full-year 2025 CapEx to be in the high $200 million range, down from a previous estimate of the $300 million area. This focus on disciplined spending supports the balance sheet.

Here's a quick look at some core cost and liability figures from the third quarter of 2025:

Cost/Liability Component	Amount (Q3 2025)
Capital Expenditures (CapEx)	$71.8 million
Total Debt Balance (as of Sept 30, 2025)	$3.30 billion
Interest Expense, Net (Q3 2025)	$(32,019) thousand

The company is actively managing its debt load; as of September 30, 2025, the total debt was $3.30 billion, down from $3.62 billion at the end of 2024. A significant portion, over $2.7 billion of the debt, carries fixed or synthetically fixed base interest rates substantially below current market rates.

Regarding content and operational costs, you can see the shift in the operating expense structure:

• Programming costs are a factor, but the decrease in these costs was a primary driver for the reduction in total operating expenses for the quarter.
• Total operating expenses for Q3 2025 were $96 million, down from $104.6 million in Q3 2024.

Selling, general, and administrative (SG&A) expenses saw an increase, which is something to watch. For the third quarter of 2025, SG&A was $100.8 million, up from $88.4 million in the prior year quarter. This increase was driven largely by non-cash stock-based compensation, other labor costs, and investments in growth enablement platforms.

The SG&A as a percentage of revenues for Q3 2025 stood at 26.8%, compared to 22.5% for Q3 2024. Finance: draft 13-week cash view by Friday.

Cable One, Inc. (CABO) - Canvas Business Model: Revenue Streams

You're looking at the revenue composition for Cable One, Inc. (CABO) as of late 2025, based on the third quarter results. The business model clearly shows a heavy reliance on data services, even as the traditional video product continues to shrink.

The total revenue for the third quarter of 2025 was reported at $376.0 million, which was a 4.5% decrease year-over-year from the $393.6 million reported in Q3 2024. This top-line pressure comes as the company navigates subscriber trends and the final phases of its video offering.

Here is a breakdown of the key revenue components:

• Residential data services brought in $227.6 million in Q3 2025.
• Business data services contributed $57.5 million in Q3 2025.
• Residential video services saw an $8.7 million year-over-year decrease in Q3 2025.
• Gains on sales of equity investments provided a significant, non-recurring boost, adding $67.4 million in Q3 2025.

The shift in focus is clear; data is the core, but one-time financial events can materially impact the reported net income. For instance, the $67.4 million gain on equity investments was a primary driver for the net income surge to $86.5 million in the quarter.

To map out the streams clearly, look at this table summarizing the reported Q3 2025 figures and changes:

Revenue Stream Category	Q3 2025 Amount (Millions USD)	Year-over-Year Change/Note
Residential Data Services	$227.6	Decrease of $2.8 million (1.2%)
Business Data Services	$57.5	Increase of $0.2 million (0.4%)
Residential Video Services	Not specified (Actual)	Decrease of $8.7 million (16.2%)
Voice Services Revenue	Not specified	Included in total
Advertising Revenue	Not specified	Included in total
Gains on Sales of Equity Investments	$67.4	One-time non-operating income

You can see that the core recurring revenue from data services totaled $285.1 million ($227.6M + $57.5M). The remaining revenue, which includes the declining video stream, voice, advertising, and other sources, must account for the rest of the $376.0 million total revenue, excluding the large equity gain which is often reported separately but was listed here.

The company is actively managing its portfolio, as evidenced by the fact that residential data ARPU (Average Revenue Per Unit) increased by 3.2% despite a 5.1% decline in subscribers for that segment. Still, the pressure on the legacy video stream is substantial, contributing $8.7 million to the overall revenue decline.

Here are the key takeaways on the service mix:

• Data services represent the overwhelming majority of core operating revenue.
• Residential video revenue is in a clear, managed decline phase.
• The business data segment, driven by fiber and carrier services, is showing slight growth.
• Non-operating income from asset sales, like the monetization of equity investments in Ziply and Metronet, is a distinct, albeit irregular, cash flow component.

Finance: draft 13-week cash view by Friday.