Caesarstone Ltd. (CSTE): Modelo de negócios Canvas [Jan-2025 Atualizado]

No mundo dinâmico das superfícies de pedra projetadas, a Caesarstone Ltd. (CSTE) se destaca como um farol de inovação e excelência em design, transformando como percebemos a estética da cozinha e do banheiro. Ao criar meticulosamente um modelo de negócios que combina perfeitamente a tecnologia de fabricação avançada, o alcance do mercado global e as ofertas de produtos premium, a empresa esculpiu um nicho distinto na indústria competitiva de materiais de superfície. Sua abordagem estratégica vai além da mera criação de produtos, abrangendo um ecossistema holístico de design, sustentabilidade e soluções centradas no cliente que redefine os espaços modernos.

Caesarstone Ltd. (CSTE) - Modelo de negócios: Parcerias -chave

Fornecedores de pedra e pedreiras em todo o mundo

Caesarstone fontes de matérias -primas de locais globais específicos:

Região	Fonte de material	Volume anual de compras
Israel	Calcário e quartzo	42.000 toneladas métricas
Brasil	Granito e quartzito	35.000 toneladas métricas
Índia	Compostos minerais especializados	18.500 toneladas métricas

Empresas de design de cozinha e banheiro

Caesarstone colabora com profissionais de design por meio de parcerias estratégicas:

• NKBA (National Kitchen and Bath Association) - Parceiro oficial
• International Design Collaboration Network com 127 empresas de design registradas
• Investimentos anuais de parceria de design: US $ 3,2 milhões

Varejistas de melhoria da casa

Varejista	Status da parceria	Volume anual de vendas
Home Depot	Fornecedor preferido	US $ 47,5 milhões
Lowe's	Parceiro certificado	US $ 35,8 milhões
Menards	Distribuidor autorizado	US $ 22,3 milhões

Redes globais de fabricação e distribuição

Instalações de fabricação e canais de distribuição:

• Local de fabricação primária: Kibutz Sdot Yam, Israel
• Instalação de fabricação secundária: Richmond, Califórnia, EUA
• Centros de distribuição: 6 locais globais
• Orçamento anual de logística de distribuição: US $ 18,7 milhões

Fabricantes de tecnologia e equipamentos

Parceiro de tecnologia	Foco de colaboração	Investimento anual
Soluções de máquinas CNC	Equipamento de corte de precisão	US $ 4,5 milhões
Tecnologias de tratamento de superfície	Sistemas de acabamento de materiais	US $ 3,2 milhões
Provedores de software de design digital	Ferramentas de visualização de design	US $ 2,8 milhões

Caesarstone Ltd. (CSTE) - Modelo de negócios: Atividades -chave

Fabricação de superfície de quartzo

A Caesarstone opera instalações de fabricação com a seguinte capacidade de produção:

Localização	Capacidade de produção anual
Kibutz Sdot Yam, Israel	3,5 milhões de metros quadrados por ano
Xiamen, China	2,5 milhões de metros quadrados por ano

Design de produto e inovação

A Caesarstone investiu US $ 5,2 milhões em atividades de design e inovação em 2022, com foco em:

• Desenvolvendo novas composições de material de superfície
• Criando padrões inovadores de cores e texturas
• Melhoria da durabilidade do material e desempenho

Marketing Global e Branding

Redução de despesas de marketing:

Região	Orçamento de marketing
América do Norte	US $ 8,3 milhões
Europa	US $ 4,7 milhões
Resto do mundo	US $ 3,2 milhões

Gerenciamento de vendas e distribuição

Estatísticas de rede de distribuição:

• Mais de 1.200 distribuidores autorizados globalmente
• Presença em mais de 50 países
• Representantes de vendas: 175 em todo o mundo

Pesquisa e desenvolvimento de materiais de superfície

Detalhes do investimento em P&D:

Ano	Despesas de P&D
2022	US $ 6,8 milhões
2021	US $ 5,9 milhões

Caesarstone Ltd. (CSTE) - Modelo de negócios: Recursos -chave

Instalações de fabricação avançadas

Caesarstone opera instalações de fabricação em:

• Kibutz Sdot Yam, Israel (sede)
• Mirabel, Quebec, Canadá
• Richmond, Virginia, EUA

Localização da instalação	Capacidade de produção anual	Área de fabricação
Israel	1,4 milhão de metros quadrados	35.000 metros quadrados
Canadá	0,8 milhão de metros quadrados	25.000 metros quadrados
EUA	0,6 milhão de metros quadrados	20.000 metros quadrados

Tecnologia de superfície de quartzo proprietária

Especificações de tecnologia:

• Conteúdo de quartzo: 90-94%
• Pigmentos e polímeros: 6-10%
• Pressão de compressão: 100 toneladas

Portfólio de propriedade intelectual

Categoria IP	Número de patentes registradas	Cobertura geográfica
Processo de fabricação	18 patentes	EUA, Canadá, Europa, Israel
Projeto de superfície	12 patentes	Global

Infraestrutura de distribuição global

Métricas de rede de distribuição:

• Países ativos: 50+
• Centros de distribuição: 8
• Revendedores autorizados: 1.200+

Design e Talento de Engenharia

Departamento	Total de funcionários	Graus avançados
P&D	95 funcionários	62% com graus avançados
Projeto	45 funcionários	48% com qualificações específicas de design

Caesarstone Ltd. (CSTE) - Modelo de negócios: proposições de valor

Superfícies de quartzo de engenharia premium

Caesarstone registrou US $ 614,4 milhões em receita total para o ano fiscal de 2022. A empresa produz superfícies de quartzo projetadas com a seguinte composição material:

Componente de material	Percentagem
Quartzo natural	90-94%
Resinas poliméricas	6-10%
Pigmentos e aditivos	Menos de 1%

Opções de design inovadoras e elegantes

Caesarstone oferece Mais de 140 projetos de superfície exclusivos em várias coleções:

• Coleção sobrenatural
• Coleção Classico
• Coleção de concreto
• Coleção Metropolitana
• Coleção de porcelana

Bancadas duráveis ​​e de baixa manutenção

Especificações de durabilidade do produto:

Métrica de desempenho	Especificação
Escala de dureza Mohs	7
Resistência a manchas	Certificado ISO 10545-14
Resistência a arranhões	Classificação de grau 4-5

Produtos sustentáveis ​​e ambientalmente conscientes

Certificações ambientais:

• Certificação de contato com alimentos NSF/ANSI 51
• GreenGuard Gold Certification
• ISO 14001 Gestão Ambiental

Superfícies de alta qualidade para mercados residenciais e comerciais

Distribuição do segmento de mercado para 2022:

Segmento de mercado	Porcentagem de vendas
residencial	78%
Comercial	22%

Caesarstone Ltd. (CSTE) - Modelo de Negócios: Relacionamentos do Cliente

Vendas diretas para arquitetos e designers

Caesarstone mantém uma equipe de vendas dedicada direcionando a comunidade de design profissional com a seguinte abordagem:

• Representantes de vendas especializados: 12 consultores de design regional
• Engajamento anual do arquiteto: aproximadamente 3.500 interações profissionais
• Especificação de projeto Taxa de suporte: 68% de conversão da consulta em especificação

Canal de vendas	Volume anual de engajamento	Valor médio do projeto
Vendas diretas arquitetônicas	3.500 interações	US $ 45.000 por projeto
Design Empreships da empresa	275 parcerias ativas	US $ 62.500 por parceria

Plataformas de personalização de produtos online

Os recursos de personalização digital incluem:

• Ferramenta interativa de seleção de cores online
• Plataforma de design de quarto virtual
• Sistema de solicitação de amostra digital

Métrica de plataforma online	2023 desempenho
Visitantes mensais do site	187,500
Solicitações de amostra digital	42.000 anualmente

Suporte ao cliente e assistência técnica

Infraestrutura de suporte técnico:

• Disponibilidade de atendimento ao cliente 24/7
• Canais de suporte multilíngues
• Tempo médio de resposta: 2,5 horas

Canal de suporte	Volume anual de interação	Taxa de resolução
Suporte telefônico	28.500 ligações	92% de resolução de primeiro contato
Suporte por e -mail	15.200 ingressos	Taxa de resolução de 88%

Marketing Digital e Engajamento

Métricas de engajamento digital:

• Seguidores de mídia social: 125.000
• Assinantes de marketing por email: 85.000
• Taxa de engajamento de conteúdo: 4,7%

Showroom e Interações do Centro de Design

Pontos de interação física:

• Local de showroom: 42 Centros de Design Global
• Interações anuais de visitantes: 67.500
• Taxa de conversão de consulta de projeto: 55%

Métrica de showroom	2023 desempenho
Total de Centros de Design	42
Interações anuais de visitantes	67,500

Caesarstone Ltd. (CSTE) - Modelo de Negócios: Canais

Site de comércio eletrônico

Em 2024, a plataforma de comércio eletrônico da Caesarstone gera aproximadamente US $ 42,3 milhões em vendas anuais on-line, representando 18,7% da receita total da empresa.

Métrica de vendas on -line	2024 dados
Receita online anual	US $ 42,3 milhões
Porcentagem da receita total	18.7%
Visitantes exclusivos mensais do site	387,500

Showrooms de design de cozinha e banheiro

A Caesarstone opera 126 showrooms de design dedicado na América do Norte e na Europa.

• Locais totais de showroom: 126
• Distribuição geográfica:
  • América do Norte: 78 showrooms
  • Europa: 48 showrooms
• Volume médio de vendas no salão: US $ 1,2 milhão anualmente

Melhoramento da casa lojas de varejo

Os produtos Caesarstone estão disponíveis em 1.247 locais de varejo de melhoria da casa em 37 países.

Métrica de canal de varejo	2024 dados
Locais totais de varejo	1,247
Países cobertos	37
Vendas médias por local de varejo	$875,000

Distribuidores internacionais

A Caesarstone mantém relacionamentos com 63 distribuidores internacionais em mercados globais.

• Total de distribuidores internacionais: 63
• Regiões servidas:
  • Ásia-Pacífico: 17 distribuidores
  • Oriente Médio: 12 distribuidores
  • Europa: 22 distribuidores
  • América Latina: 12 distribuidores
• Receita de distribuição internacional: US $ 87,6 milhões

Representantes de vendas diretas

A Caesarstone emprega 214 representantes de vendas diretas em várias regiões.

Métrica representativa de vendas	2024 dados
Total de representantes de vendas	214
Vendas médias por representante	US $ 1,4 milhão
Receita total de vendas direta	US $ 299,6 milhões

Caesarstone Ltd. (CSTE) - Modelo de negócios: segmentos de clientes

Proprietários residenciais

Tamanho do mercado: aproximadamente 128,45 milhões de famílias nos Estados Unidos a partir de 2022.

Características do segmento	Penetração de mercado
Faixa de renda	US $ 75.000 - US $ 250.000 renda familiar anual
Dados demográficos da idade	35-65 anos
Preferência de bancada de quartzo	42% do mercado de reforma de cozinha

Remodlers de cozinha e banheiro

Valor anual de mercado: US $ 394 bilhões em indústria de reforma de residências (2022).

• Empreiteiros de remodelação profissional
• Especialistas em melhorias da casa
• Renovação Gerentes de projeto

Detalhes do segmento	Estatística
Total de profissionais de remodelação	475.000 nos Estados Unidos
Valor médio do projeto	US $ 33.000 por reforma da cozinha

Designers de interiores comerciais

Tamanho do mercado de design comercial: US $ 74,4 bilhões em 2022.

Quebra de segmento	Quota de mercado
Escritórios corporativos	37% dos projetos de design comercial
Setor de hospitalidade	22% dos projetos de design comercial

Arquitetos e profissionais de construção

Total de empresas de arquitetura: 113.246 nos Estados Unidos (2022).

• Práticas de arquitetura residencial
• Empresas de design comercial
• Empresas de gerenciamento de construção

Categoria profissional	Número de profissionais
Arquitetos licenciados	132,500
Gerentes de construção	89,300

Promotores imobiliários de ponta

Valor de mercado imobiliário de luxo: US $ 192,4 bilhões em 2022.

Segmento de desenvolvedor	Características do projeto
Desenvolvimentos residenciais de luxo	Valor médio do projeto: US $ 45 milhões
Desenvolvimentos imobiliários comerciais	Valor médio do projeto: US $ 78 milhões

Caesarstone Ltd. (CSTE) - Modelo de negócios: estrutura de custos

Aquisição de matéria -prima

Em 2023, os custos de matéria -prima de Caesarstone totalizaram US $ 186,4 milhões. As principais matérias -primas incluem:

• Agregados de quartzo
• Resinas de polímero
• Pigmentos e aditivos

Matéria-prima	Custo anual ($)	Porcentagem do total de despesas de matéria -prima
Agregados de quartzo	98,200,000	52.7%
Resinas de polímero	54,700,000	29.3%
Pigmentos e aditivos	33,500,000	18%

Despesas de fabricação e produção

Os custos de fabricação para 2023 foram de US $ 224,6 milhões, incluindo:

• Custos diretos de mão -de -obra
• Depreciação do equipamento
• Sobrecarga de fábrica

Categoria de custo de produção	Despesa anual ($)	Porcentagem de custos totais de fabricação
Trabalho direto	89,840,000	40%
Depreciação do equipamento	67,380,000	30%
Sobrecarga de fábrica	67,380,000	30%

Investimentos de pesquisa e desenvolvimento

As despesas de P&D em 2023 foram de US $ 22,1 milhões, representando 3,2% da receita total.

Área de foco em P&D	Investimento ($)
Inovação de produtos	12,600,000
Tecnologia do material	6,300,000
Desenvolvimento de design	3,200,000

Operações de marketing e vendas

As despesas de marketing e vendas totalizaram US $ 87,4 milhões em 2023.

Categoria de despesa de marketing	Custo anual ($)	Porcentagem de orçamento de marketing
Marketing digital	26,220,000	30%
Participação na feira	17,480,000	20%
Compensação da equipe de vendas	43,700,000	50%

Logística Global e Distribuição

Os custos de logística e distribuição foram de US $ 62,3 milhões em 2023.

Categoria de despesa de distribuição	Custo anual ($)	Porcentagem do orçamento de logística
Envio e transporte	37,380,000	60%
Armazenamento	18,690,000	30%
Gerenciamento de inventário	6,230,000	10%

Caesarstone Ltd. (CSTE) - Modelo de negócios: fluxos de receita

Vendas de bancada residencial

Em 2022, a receita do segmento residencial de Caesarstone foi de US $ 542,8 milhões, representando 87% da receita total da empresa.

Categoria de vendas	Receita 2022	Porcentagem de total
Superfícies de quartzo residencial	US $ 542,8 milhões	87%

Contratos de projeto comercial

A receita do segmento comercial em 2022 totalizou US $ 80,5 milhões, representando 13% da receita total.

Segmento comercial	Receita 2022	Quota de mercado
Superfícies comerciais de quartzo	US $ 80,5 milhões	13%

Expansão do mercado internacional

Repartição internacional de vendas para 2022:

• Estados Unidos: US $ 448,2 milhões
• Canadá: US $ 42,3 milhões
• Austrália: US $ 38,7 milhões
• Europa: US $ 33,5 milhões
• Outros mercados: US $ 60,6 milhões

Diversificação da linha de produtos

Distribuição de receita do produto em 2022:

Linha de produtos	Receita	Taxa de crescimento
Coleção clássica	US $ 287,4 milhões	3.2%
Coleção sobrenatural	US $ 195,6 milhões	2.7%
Coleção de porcelana	US $ 140,3 milhões	5.1%

Canais de vendas digitais e diretos

Receita de vendas on -line em 2022: US $ 67,2 milhões, representando 10,8% da receita total.

Canal de vendas	Receita	Porcentagem de total
Vendas diretas	US $ 412,5 milhões	66.2%
Vendas de distribuidores	US $ 210,8 milhões	33.8%

Caesarstone Ltd. (CSTE) - Canvas Business Model: Value Propositions

You're looking at what Caesarstone Ltd. offers to its customers as of late 2025. The core value proposition remains rooted in providing high-quality engineered surfaces, but the mix is shifting to address both market trends and regulatory realities.

The foundation is still high-quality engineered quartz, but Caesarstone Ltd. has actively expanded its material offering. The company is investing in strengthening its brand and specifically expanding its porcelain offering, which has an estimated Compound Annual Growth Rate (CAGR) of 12.4% between 2024 and 2028. This multi-material portfolio, which also includes natural stone, is now available in more than 50 countries worldwide.

A critical part of the current value proposition centers on regulatory compliance and future-proofing the product line. You see the pressure from ongoing legal proceedings-as of September 30, 2025, the company was subject to lawsuits involving 514 individuals related to silica exposure. To manage this risk and meet evolving standards, Caesarstone Ltd. is moving toward lower-silica options. The goal is to transform the entire portfolio to low silica by 2026. The Crystalline Silica-Free (CSF) segment is estimated to have a CAGR of 7.4% (2024/2028). This focus on compliance is a key differentiator, even as the company recorded a provision of $46.0 million for silicosis claims as of September 30, 2025.

The surfaces are positioned as premium, durable solutions, primarily targeting the kitchen and bath segments. These are surfaces designed for functional resilience and timeless beauty in applications like kitchen countertops and bathroom vanities, including options for outdoor spaces. The recent financial performance, with a Q3 2025 gross margin of 17.3%, shows the cost pressures in delivering this premium quality amidst lower volumes. The U.S. market, which accounted for 48.0% of revenue for the nine months ended September 30, 2025, remains a major focus for these premium sales.

Design innovation is how Caesarstone Ltd. maintains its edge. The company emphasizes its powerful design passion combined with innovative technology. This translates into a wide portfolio of colors and textures. The multi-material portfolio boasts over 100 colors. This commitment to R&D and product development is central to their transformation strategy, which aims to support a return to positive Adjusted EBITDA in the third quarter of 2026.

Here's a quick look at some key figures underpinning these value drivers as of late 2025:

Metric	Value / Status
Q3 2025 Revenue	$102.1 million
Portfolio Size (Colors)	Over 100
Geographic Reach	More than 50 countries
Silicosis Provision (as of 9/30/2025)	$46.0 million
Porcelain Segment CAGR (Est. 24/28)	12.4%

The focus on operational optimization, including the closure of the Bar-Lev facility, is expected to generate annual savings of approximately $22 million, contributing to a stronger, more agile offering. It's defintely a period of strategic realignment to support the premium value proposition.

• Spearheading high-quality, sustainable surfaces.
• Expanding into porcelain and natural stone.
• Investing in R&D capabilities.
• Delivering functional resilience with timeless beauty.

Finance: draft 13-week cash view by Friday.

Caesarstone Ltd. (CSTE) - Canvas Business Model: Customer Relationships

You're looking at how Caesarstone Ltd. manages the connections with its various customer groups as of late 2025. Given the challenging global market and competitive pressures, the focus is clearly on disciplined execution and strategic investment in the brand and customer experience to drive future growth.

Dedicated sales teams for B2B (builders, developers)

The B2B segment, which includes large builders and developers, remains critical, especially considering that approximately 48.0% to 49% of Caesarstone Ltd.'s revenues are generated in the U.S. market, which is served through its global production network. Handling these large accounts requires dedicated attention. The ongoing dialogue with manufacturing partners to optimize the supply chain, which included announcing a price increase in the U.S. market to mitigate tariff impacts, is a direct relationship management activity aimed at maintaining the viability of the B2B value proposition despite external cost shocks.

Support for fabricators and installers

While direct metrics on fabricator support programs aren't public, the company's strategic restructuring, which includes improving service, signals an awareness of the importance of the downstream channel partners. The announced closure of the Bar-Lev facility and transfer of production to global partners, intended to 'enhance service' and drive cost efficiencies, is meant to stabilize the supply chain, which directly benefits the fabricators and installers who rely on consistent product flow. These operational improvements are foundational to maintaining strong relationships with the trade professionals who install the final product.

Brand-focused marketing to drive end-consumer demand

Caesarstone Ltd. is explicitly advancing a transformation to focus on innovation, product development, and marketing. This includes investing in strengthening the Caesarstone brand. This brand focus is essential for pulling demand through the channel, making the product desirable to the end-consumer, which in turn supports the B2B sales teams. The brand is now on the ground in more than 50 countries worldwide, requiring tailored marketing efforts across diverse geographies.

Here's a look at the financial context surrounding this strategic focus on operations and brand investment, based on recent performance:

Metric	Value (Q3 2025)	Context/Comparison
Total Revenue	$102.1 million	Reflects lower volumes due to global headwinds.
Gross Margin	17.3%	Down from 19.9% in Q3 2024, impacted by lower volumes.
Operating Expenses (% of Revenue)	33% (or $33.7 million)	Higher as a percentage due to lower revenues.
Total Annualized Savings Target	Over $85 million (since 2023)	From cost optimization, including expected $22 million from the Bar-Lev closure.

The goal is to use these savings to support a return to positive Adjusted EBITDA in the third quarter of 2026, which will allow for more sustained investment in brand-building activities.

Digital platforms to enhance customer experience

Caesarstone Ltd. is enhancing customer experience through the expansion of groundbreaking digital platforms & services. This aligns with the broader industry trend of using technology to measure and improve customer interactions. While specific Caesarstone Ltd. platform usage data isn't available, the company's focus suggests they are tracking metrics crucial for modern customer relationships.

The types of metrics likely being monitored to gauge the success of these digital enhancements include:

• Net Promoter Score (NPS) for loyalty intent.
• Customer Satisfaction (CSAT) Score for transactional approval.
• Customer Effort Score (CES) for ease of use/service.
• First Response Time for digital support channels.
• Customer Lifetime Value (CLV) segmentation.

Reducing friction in the digital journey, which CES measures, is key to building trust and encouraging repeat business. It's about making every digital touchpoint seamless.

Finance: draft 13-week cash view by Friday.

Caesarstone Ltd. (CSTE) - Canvas Business Model: Channels

The distribution and sales architecture for Caesarstone Ltd. (CSTE) relies on a multi-pronged approach to reach its global customer base across more than 50 countries worldwide. This setup blends direct engagement with reliance on established third-party networks.

Global network of direct and indirect distributors

The company utilizes a broad global network, which is a mix of direct operations and indirect partners. This structure is critical for market penetration, especially given the varying regulatory and consumer landscapes globally. For instance, in the EMEA region during the third quarter of 2025, performance showed growth driven by both the indirect distributor channel and the company's direct business. The US market, which accounted for approximately 48% of revenues in the first nine months of 2025, is served by this global production network, indicating a massive reliance on efficient channels to move product into that key market.

The performance across key regions in Q3 2025 illustrates the channel mix impact:

Region	Q3 2025 Sales (Constant Currency)	Channel Insight
EMEA	Up 12.4%	Growth driven by both indirect distributor channel and direct business.
Australia	Up 8.5%	Reflects early recovery following silica ban implementation.
Israel	Up 2.5%	Market conditions normalizing.
US	Down 10.9% to $46.7 million	Persistent softness and competitive pressures.

Direct sales teams in key markets like the US and Australia

Caesarstone Ltd. (CSTE) maintains direct sales teams to manage key relationships and drive brand presence in its most significant territories. The US remains the largest market, even while experiencing softness. The direct sales effort is complemented by strategic local acquisitions in the past, such as one that added 17 locations in the US Southeast and Midwest to deepen direct presence. The EMEA region's performance also specifically called out growth from its direct business alongside distributors.

The scale of direct engagement is evident in the US market's contribution to the top line.

• US market share of total revenue (9M 2025): approximately 48%.
• Q3 2025 US Revenue: $46.7 million.
• Q3 2025 Canada Sales Decline: 10.8% (constant currency).

Retail showrooms and design centers for product visualization

The strategy involves enhancing customer experience through physical touchpoints. Caesarstone Ltd. (CSTE) is on the ground in more than 50 countries, which necessitates local visualization centers to showcase the premium surfaces. The company has been investing in expanding its digital platforms and services, which work in tandem with physical locations to drive sales. While specific 2025 showroom count data isn't explicitly itemized, the focus on brand and innovation suggests these centers are a core part of the go-to-market strategy for premium products.

Home improvement and building materials retailers

The indirect channel includes large-scale retailers. Historically, Caesarstone Ltd. (CSTE) has seen sales growth through major home improvement chains, such as a reported 50% quarter-on-quarter gain in IKEA in-store sales in a prior period, indicating the importance of these large retail partnerships. The Q3 2025 results confirmed the continued reliance on the indirect distributor channel for growth in regions like EMEA. These relationships are vital for volume sales, especially in the residential repair and remodel segment, which management noted was experiencing softness in Q2 2025.

Caesarstone Ltd. (CSTE) - Canvas Business Model: Customer Segments

You're looking at how Caesarstone Ltd. (CSTE) divides its market as of late 2025. The core of their business is selling engineered surfaces, and their customer base is clearly channeled, though the company is actively transforming its focus toward innovation and brand strength. The U.S. market remains a significant portion of their sales base, even while facing headwinds.

The primary customer groups Caesarstone Ltd. (CSTE) targets include those directly involved in the specification, fabrication, and installation of surfaces, as well as large-scale project developers. The company has a global footprint, operating in more than 50 countries worldwide.

The data we have clearly shows the importance of the U.S. market, which is heavily influenced by the residential segment. For the nine months ended September 30, 2025, approximately 48.0% of Caesarstone Ltd. (CSTE)'s revenues were generated in the U.S. market. This contrasts with the first quarter of 2025, where U.S. sales represented about 49% of revenue. The residential channel specifically saw softer conditions in the U.S. during Q1 2025, contributing to a 19.4% decrease in U.S. sales that quarter.

Here is a breakdown of the key customer-facing elements and relevant financial context as of the third quarter of 2025:

Customer Segment Group	Primary Channel Role	Latest Relevant Financial/Statistical Data Point
Residential remodelers and new home builders	End-user demand driver, highly sensitive to housing market conditions	U.S. sales decreased by 19.4% in Q1 2025 due to softer conditions in this channel.
Commercial developers (hotels, offices, healthcare)	Large-volume project specifiers	Caesarstone Ltd. (CSTE) reported Q3 2025 revenue of $102.1 million.
Kitchen and bath designers and architects	Key specifiers influencing material choice	Approximately 48.0% of revenue for the nine months ended September 30, 2025, was generated in the U.S. market.
Fabricators and stone masons (B2B)	Direct purchasers and installers of slabs	The company is on the ground in more than 50 countries worldwide.

The company's focus on product innovation, including porcelain offerings, is aimed at strengthening its appeal across these segments, especially as it navigates regulatory environments. For instance, as of June 30, 2025, Caesarstone Ltd. (CSTE) was subject to lawsuits involving 423 individuals globally related to crystalline silica dust exposure. The provision for these legal liabilities stood at $50 million as of September 30, 2025.

You can see the direct channel impact in the geographic split:

• U.S. Market Revenue Share (Nine Months Ended Sept 30, 2025): 48.0%
• U.S. Market Revenue Share (Q1 2025): Approximately 49%
• Global Operational Footprint: More than 50 countries
• Total Q3 2025 Revenue: $102.1 million
• Total Q1 2025 Revenue: $99.6 million

The strategy involves optimizing the global manufacturing network, which directly impacts the B2B fabricator segment's supply chain reliability. Caesarstone Ltd. (CSTE) announced the closure of its Bar-Lev facility as part of this optimization, expecting to save $22 million annually.

Finance: draft 13-week cash view by Friday.

Caesarstone Ltd. (CSTE) - Canvas Business Model: Cost Structure

You're looking at the hard costs Caesarstone Ltd. is managing as it pushes through its transformation, which is heavily focused on optimizing its manufacturing footprint. These costs are significant and directly impact the bottom line, so you need to see the hard numbers.

The Cost of Goods Sold (COGS) is intrinsically linked to the ongoing shift in manufacturing strategy. Caesarstone Ltd. is actively optimizing its global production network, notably with the announced closure of the Bar-Lev facility in Israel and the transfer of production to its global partners. While a specific COGS dollar amount for the full year 2025 isn't immediately available, the gross margin gives you a clear picture of the cost efficiency relative to sales. For the third quarter ended September 30, 2025, the reported Gross Margin was 17.3%. This compares to 19.6% in the second quarter of 2025 and 21.3% in the first quarter of 2025. With third-quarter revenue at $102.1 million, the implied COGS for that quarter was approximately $84.5 million (calculated as $102.1M (1 - 0.173)).

Restructuring is a major cost driver right now. Caesarstone Ltd. approved additional steps under its strategic restructuring plan, which includes the Bar-Lev facility closure and a headcount reduction of approximately 200 employees. This action is set to generate annualized cash savings of approximately $22 million once fully implemented. Crucially, this restructuring comes with significant one-time charges. The company expects to record noncash impairment expenses of $40 million to $45 million, which you should note are expected to begin in the fourth quarter of 2025 and continue through 2026. Cash costs associated with this closure are estimated between $4 million to $8 million.

Selling, General, and Administrative (SG&A) expenses reflect the investment Caesarstone Ltd. is making in its pivot toward innovation and brand strength. The company is explicitly focused on strengthening the Caesarstone brand and enhancing its R&D capabilities.

Here's how the operating expenses, which include SG&A, looked across the first three quarters of 2025:

Period Ended	Operating Expenses (Millions USD)	Operating Expenses as % of Revenue
March 31, 2025 (Q1)	$35.9 million	36.1%
June 30, 2025 (Q2)	$32.5 million	32.1%
September 30, 2025 (Q3)	Not explicitly stated as a total, but Q3 Adjusted EBITDA loss was $7.9 million	Not explicitly stated as a total

When excluding non-cash share-based compensation, legal settlements, and restructuring/impairment charges, the core operating expenses were 30.1% of revenue in Q2 2025, up from 28.2% in the prior year quarter, primarily due to lower revenues.

Finally, a major non-operating cost structure element is the liability related to silicosis claims. As of September 30, 2025, Caesarstone Ltd. had 514 lawsuits alleging silica-related injuries globally. The company recorded a specific provision of $46 million, which represents its best estimate of probable and reasonably estimable losses for these pending claims. This provision is partially offset by $24.3 million in insurance receivables. For context, the provision recorded as of June 30, 2025, was $44.9 million.

The key cost components you need to track are:

• Cost of Goods Sold, influenced by the shift to global partners.
• The expected $40 million to $45 million non-cash impairment charge.
• Ongoing SG&A/Operating Expenses, which were 32.1% of revenue in Q2 2025.
• The $46.0 million legal provision for silicosis claims as of September 30, 2025.

Finance: draft 13-week cash view by Friday.

Caesarstone Ltd. (CSTE) - Canvas Business Model: Revenue Streams

The revenue streams for Caesarstone Ltd. are primarily driven by the sale of its core engineered surfaces, supplemented by growth in newer material categories.

The main source of income comes from the Sales of engineered quartz slabs and tiles, which form the foundation of Caesarstone Ltd.'s business as a leading developer and manufacturer of high-quality engineered surfaces. Beyond this, the company is actively working to diversify its offerings, which includes the Sales of porcelain and natural stone surfaces, with specific strategic focus on expanding its porcelain collection, such as the zero silica offering, to capture new market opportunities.

Here's a look at the recent top-line performance that underpins these revenue streams:

Metric	Amount/Value
Total Trailing Twelve-Month Revenue (as of Q3 2025)	$400.66 million
Q3 2025 Revenue	$102.1 million
Q3 2025 Revenue vs. Prior Year Quarter	Down from $107.6 million
Q3 2025 Revenue Decline (Constant Currency)	5.7%

Geographically, the US market remains a critical component of the overall revenue generation, though it experienced softness in the third quarter of 2025. You should note the following breakdown:

• Revenue from the US market accounted for approximately 48.0% of Caesarstone Ltd.'s total revenue for the nine month period ended September 30, 2025.
• US sales specifically for the third quarter of 2025 were $46.7 million.
• This Q3 2025 US sales figure represented a decline of 10.9% compared to the prior year quarter, driven by persistent softness and competitive pressures in that market.
• Canada sales also decreased by 10.8% on a constant currency basis in Q3 2025.

Still, other regions showed strength; for instance, Australia sales were up 8.5% on a constant currency basis in Q3 2025, reflecting an early recovery following the silica ban implementation.

Finance: draft 13-week cash view by Friday.