Caesarstone Ltd. (CSTE): Business Model Canvas

In der dynamischen Welt der Kunststeinoberflächen gilt Caesarstone Ltd. (CSTE) als Leuchtturm für Innovation und herausragendes Design und verändert die Art und Weise, wie wir die Ästhetik von Küche und Bad wahrnehmen. Durch die sorgfältige Entwicklung eines Geschäftsmodells, das fortschrittliche Fertigungstechnologie, globale Marktreichweite und erstklassige Produktangebote nahtlos miteinander verbindet, hat sich das Unternehmen eine einzigartige Nische in der wettbewerbsintensiven Branche der Oberflächenmaterialien geschaffen. Ihr strategischer Ansatz geht über die reine Produktentwicklung hinaus und umfasst ein ganzheitliches Ökosystem aus Design, Nachhaltigkeit und kundenorientierten Lösungen, die moderne Wohnräume neu definieren.

Caesarstone Ltd. (CSTE) – Geschäftsmodell: Wichtige Partnerschaften

Steinlieferanten und Steinbrüche weltweit

Caesarstone bezieht Rohstoffe von bestimmten globalen Standorten:

Region	Materielle Quelle	Jährliches Beschaffungsvolumen
Israel	Kalkstein und Quarz	42.000 Tonnen
Brasilien	Granit und Quarzit	35.000 Tonnen
Indien	Spezialisierte Mineralverbindungen	18.500 Tonnen

Küchen- und Badezimmerdesignfirmen

Caesarstone arbeitet durch strategische Partnerschaften mit Designprofis zusammen:

• NKBA (National Kitchen and Bath Association) – Offizieller Partner
• Internationales Design-Kooperationsnetzwerk mit 127 registrierten Designfirmen
• Jährliche Investitionen in Designpartnerschaften: 3,2 Millionen US-Dollar

Einzelhändler für Heimwerkerbedarf

Einzelhändler	Partnerschaftsstatus	Jährliches Verkaufsvolumen
Heimdepot	Bevorzugter Lieferant	47,5 Millionen US-Dollar
Lowes	Zertifizierter Partner	35,8 Millionen US-Dollar
Menards	Autorisierter Händler	22,3 Millionen US-Dollar

Globale Produktions- und Vertriebsnetzwerke

Produktionsstätten und Vertriebskanäle:

• Hauptproduktionsort: Kibbuz Sdot Yam, Israel
• Sekundäre Produktionsstätte: Richmond, Kalifornien, USA
• Vertriebszentren: 6 globale Standorte
• Jährliches Distributionslogistikbudget: 18,7 Millionen US-Dollar

Technologie- und Gerätehersteller

Technologiepartner	Fokus auf Zusammenarbeit	Jährliche Investition
CNC-Maschinenlösungen	Präzisionsschneideausrüstung	4,5 Millionen US-Dollar
Oberflächenbehandlungstechnologien	Materialveredelungssysteme	3,2 Millionen US-Dollar
Anbieter digitaler Designsoftware	Design-Visualisierungstools	2,8 Millionen US-Dollar

Caesarstone Ltd. (CSTE) – Geschäftsmodell: Hauptaktivitäten

Herstellung von Quarzoberflächen

Caesarstone betreibt Produktionsanlagen mit der folgenden Produktionskapazität:

Standort	Jährliche Produktionskapazität
Kibbuz Sdot Yam, Israel	3,5 Millionen Quadratmeter pro Jahr
Xiamen, China	2,5 Millionen Quadratmeter pro Jahr

Produktdesign und Innovation

Caesarstone investierte im Jahr 2022 5,2 Millionen US-Dollar in Design- und Innovationsaktivitäten mit den Schwerpunkten:

• Entwicklung neuer Oberflächenmaterialzusammensetzungen
• Erstellen innovativer Farb- und Texturmuster
• Verbesserung der Haltbarkeit und Leistung des Materials

Globales Marketing und Branding

Aufschlüsselung der Marketingausgaben:

Region	Marketingbudget
Nordamerika	8,3 Millionen US-Dollar
Europa	4,7 Millionen US-Dollar
Rest der Welt	3,2 Millionen US-Dollar

Vertriebs- und Vertriebsmanagement

Statistiken zum Vertriebsnetz:

• Über 1.200 autorisierte Händler weltweit
• Präsenz in über 50 Ländern
• Vertriebsmitarbeiter: 175 weltweit

Forschung und Entwicklung von Oberflächenmaterialien

Details zu F&E-Investitionen:

Jahr	F&E-Ausgaben
2022	6,8 Millionen US-Dollar
2021	5,9 Millionen US-Dollar

Caesarstone Ltd. (CSTE) – Geschäftsmodell: Schlüsselressourcen

Fortschrittliche Produktionsanlagen

Caesarstone betreibt Produktionsstätten in:

• Kibbuz Sdot Yam, Israel (Hauptquartier)
• Mirabel, Quebec, Kanada
• Richmond, Virginia, USA

Standort der Einrichtung	Jährliche Produktionskapazität	Produktionsbereich
Israel	1,4 Millionen Quadratmeter	35.000 Quadratmeter
Kanada	0,8 Millionen Quadratmeter	25.000 Quadratmeter
USA	0,6 Millionen Quadratmeter	20.000 Quadratmeter

Proprietäre Quarzoberflächentechnologie

Technologiespezifikationen:

• Quarzgehalt: 90-94 %
• Pigmente und Polymere: 6-10 %
• Kompressionsdruck: 100 Tonnen

Portfolio für geistiges Eigentum

IP-Kategorie	Anzahl der angemeldeten Patente	Geografische Abdeckung
Herstellungsprozess	18 Patente	USA, Kanada, Europa, Israel
Oberflächendesign	12 Patente	Global

Globale Vertriebsinfrastruktur

Vertriebsnetzwerk-Metriken:

• Aktive Länder: 50+
• Vertriebszentren: 8
• Autorisierte Händler: 1.200+

Design- und Ingenieurtalent

Abteilung	Gesamtzahl der Mitarbeiter	Fortgeschrittene Abschlüsse
Forschung und Entwicklung	95 Mitarbeiter	62 % mit höheren Abschlüssen
Design	45 Mitarbeiter	48 % mit designspezifischen Qualifikationen

Caesarstone Ltd. (CSTE) – Geschäftsmodell: Wertversprechen

Hochwertige Quarzoberflächen

Caesarstone meldete für das Geschäftsjahr 2022 einen Gesamtumsatz von 614,4 Millionen US-Dollar. Das Unternehmen produziert technische Quarzoberflächen mit der folgenden Materialzusammensetzung:

Materialkomponente	Prozentsatz
Natürlicher Quarz	90-94%
Polymerharze	6-10%
Pigmente und Zusatzstoffe	Weniger als 1 %

Innovative und stilvolle Designoptionen

Caesarstone bietet über 140 einzigartige Oberflächendesigns über mehrere Sammlungen hinweg:

• Übernatürliche Sammlung
• Classico-Sammlung
• Konkrete Sammlung
• Metropolitan Collection
• Porzellansammlung

Langlebige und pflegeleichte Arbeitsplatten

Produkthaltbarkeitsspezifikationen:

Leistungsmetrik	Spezifikation
Mohs-Härteskala	7
Fleckenbeständigkeit	ISO 10545-14 zertifiziert
Kratzfestigkeit	Bewertung der Note 4–5

Nachhaltige und umweltbewusste Produkte

Umweltzertifizierungen:

• NSF/ANSI 51-Zertifizierung für Lebensmittelkontakt
• GREENGUARD Gold-Zertifizierung
• ISO 14001 Umweltmanagement

Hochwertige Oberflächen für Wohn- und Gewerbemärkte

Marktsegmentverteilung für 2022:

Marktsegment	Prozentsatz des Umsatzes
Wohnen	78%
Kommerziell	22%

Caesarstone Ltd. (CSTE) – Geschäftsmodell: Kundenbeziehungen

Direktverkauf an Architekten und Designer

Caesarstone verfügt über ein engagiertes Vertriebsteam, das sich mit folgendem Ansatz an die professionelle Design-Community richtet:

• Spezialisierte Vertriebsmitarbeiter: 12 regionale Designberater
• Jährliches Architektenengagement: Ungefähr 3.500 professionelle Interaktionen
• Unterstützungsquote für Designspezifikationen: 68 % Umwandlung von der Beratung in die Spezifikation

Vertriebskanal	Jährliches Engagementvolumen	Durchschnittlicher Projektwert
Direktvertrieb für Architektur	3.500 Interaktionen	45.000 US-Dollar pro Projekt
Partnerschaften mit Designfirmen	275 aktive Partnerschaften	62.500 $ pro Partnerschaft

Online-Plattformen zur Produktanpassung

Zu den digitalen Anpassungsmöglichkeiten gehören:

• Interaktives Online-Tool zur Farbauswahl
• Virtuelle Raumgestaltungsplattform
• Digitales Musteranforderungssystem

Online-Plattform-Metrik	Leistung 2023
Monatliche Website-Besucher	187,500
Anfragen für digitale Muster	42.000 jährlich

Kundensupport und technische Unterstützung

Technische Support-Infrastruktur:

• Kundendienst rund um die Uhr verfügbar
• Mehrsprachige Supportkanäle
• Durchschnittliche Antwortzeit: 2,5 Stunden

Support-Kanal	Jährliches Interaktionsvolumen	Auflösungsrate
Telefonsupport	28.500 Anrufe	92 % Lösung beim ersten Kontakt
E-Mail-Support	15.200 Tickets	88 % Auflösungsrate

Digitales Marketing und Engagement

Kennzahlen zum digitalen Engagement:

• Social-Media-Follower: 125.000
• E-Mail-Marketing-Abonnenten: 85.000
• Content-Engagement-Rate: 4,7 %

Interaktionen zwischen Showroom und Design Center

Physische Interaktionspunkte:

• Ausstellungsstandorte: 42 globale Designzentren
• Jährliche Besucherinteraktionen: 67.500
• Konversionsrate der Designberatung: 55 %

Showroom-Metrik	Leistung 2023
Total Design Center	42
Jährliche Besucherinteraktionen	67,500

Caesarstone Ltd. (CSTE) – Geschäftsmodell: Kanäle

E-Commerce-Website

Im Jahr 2024 generiert die E-Commerce-Plattform von Caesarstone einen jährlichen Online-Umsatz von etwa 42,3 Millionen US-Dollar, was 18,7 % des Gesamtumsatzes des Unternehmens entspricht.

Online-Verkaufsmetrik	Daten für 2024
Jährlicher Online-Umsatz	42,3 Millionen US-Dollar
Prozentsatz des Gesamtumsatzes	18.7%
Einzigartige monatliche Website-Besucher	387,500

Ausstellungsräume für Küchen- und Badezimmerdesign

Caesarstone betreibt 126 spezielle Design-Showrooms in Nordamerika und Europa.

• Gesamtzahl der Ausstellungsräume: 126
• Geografische Verteilung:
  • Nordamerika: 78 Ausstellungsräume
  • Europa: 48 Ausstellungsräume
• Durchschnittliches Verkaufsvolumen im Showroom: 1,2 Millionen US-Dollar pro Jahr

Einzelhandelsgeschäfte für Heimwerkerbedarf

Caesarstone-Produkte sind in 1.247 Baumarktstandorten in 37 Ländern erhältlich.

Einzelhandelskanalmetrik	Daten für 2024
Gesamtzahl der Einzelhandelsstandorte	1,247
Abgedeckte Länder	37
Durchschnittlicher Umsatz pro Einzelhandelsstandort	$875,000

Internationale Vertriebspartner

Caesarstone unterhält Beziehungen zu 63 internationalen Vertriebshändlern auf den globalen Märkten.

• Insgesamt internationale Distributoren: 63
• Belieferte Regionen:
  • Asien-Pazifik: 17 Distributoren
  • Naher Osten: 12 Distributoren
  • Europa: 22 Distributoren
  • Lateinamerika: 12 Distributoren
• Internationaler Vertriebsumsatz: 87,6 Millionen US-Dollar

Direktvertriebsmitarbeiter

Caesarstone beschäftigt 214 Direktvertriebsmitarbeiter in mehreren Regionen.

Metrik für Vertriebsmitarbeiter	Daten für 2024
Gesamtzahl der Vertriebsmitarbeiter	214
Durchschnittlicher Umsatz pro Vertreter	1,4 Millionen US-Dollar
Gesamter Direktverkaufserlös	299,6 Millionen US-Dollar

Caesarstone Ltd. (CSTE) – Geschäftsmodell: Kundensegmente

Eigenheimbesitzer

Marktgröße: Ungefähr 128,45 Millionen Haushalte in den Vereinigten Staaten im Jahr 2022.

Segmentmerkmale	Marktdurchdringung
Einkommensbereich	75.000 bis 250.000 US-Dollar jährliches Haushaltseinkommen
Altersdemografie	35-65 Jahre alt
Präferenz für Quarz-Arbeitsplatten	42 % des Küchenrenovierungsmarktes

Küchen- und Badezimmerrenovierer

Jährlicher Marktwert: 394 Milliarden US-Dollar in der Hausrenovierungsbranche (2022).

• Professionelle Umbauunternehmen
• Heimwerkerspezialisten
• Projektmanager für Renovierungen

Segmentdetails	Statistiken
Komplette Umbauprofis	475.000 in den Vereinigten Staaten
Durchschnittlicher Projektwert	33.000 $ pro Küchenrenovierung

Kommerzielle Innenarchitekten

Marktgröße für kommerzielles Design: 74,4 Milliarden US-Dollar im Jahr 2022.

Segmentaufschlüsselung	Marktanteil
Unternehmensbüros	37 % der kommerziellen Designprojekte
Gastgewerbe	22 % der kommerziellen Designprojekte

Architekten und Baufachleute

Gesamtzahl der Architekturbüros: 113.246 in den Vereinigten Staaten (2022).

• Architekturbüros für Wohngebäude
• Kommerzielle Designfirmen
• Baumanagementunternehmen

Professionelle Kategorie	Anzahl der Fachkräfte
Lizenzierte Architekten	132,500
Bauleiter	89,300

High-End-Immobilienentwickler

Marktwert von Luxusimmobilien: 192,4 Milliarden US-Dollar im Jahr 2022.

Entwicklersegment	Projektmerkmale
Luxuriöse Wohnanlagen	Durchschnittlicher Projektwert: 45 Millionen US-Dollar
Kommerzielle Immobilienentwicklungen	Durchschnittlicher Projektwert: 78 Millionen US-Dollar

Caesarstone Ltd. (CSTE) – Geschäftsmodell: Kostenstruktur

Rohstoffbeschaffung

Im Jahr 2023 beliefen sich die Rohstoffkosten von Caesarstone auf insgesamt 186,4 Millionen US-Dollar. Zu den Primärrohstoffen gehören:

• Quarzaggregate
• Polymerharze
• Pigmente und Zusatzstoffe

Rohstoff	Jährliche Kosten ($)	Prozentsatz der gesamten Rohstoffkosten
Quarzaggregate	98,200,000	52.7%
Polymerharze	54,700,000	29.3%
Pigmente und Zusatzstoffe	33,500,000	18%

Herstellungs- und Produktionskosten

Die Herstellungskosten für 2023 beliefen sich auf 224,6 Millionen US-Dollar, darunter:

• Direkte Arbeitskosten
• Abschreibung der Ausrüstung
• Fabrikaufwand

Produktionskostenkategorie	Jährliche Ausgaben ($)	Prozentsatz der gesamten Herstellungskosten
Direkte Arbeit	89,840,000	40%
Abschreibung der Ausrüstung	67,380,000	30%
Fabrik-Overhead	67,380,000	30%

Forschungs- und Entwicklungsinvestitionen

Die F&E-Ausgaben beliefen sich im Jahr 2023 auf 22,1 Millionen US-Dollar, was 3,2 % des Gesamtumsatzes entspricht.

F&E-Schwerpunktbereich	Investition ($)
Produktinnovation	12,600,000
Materialtechnologie	6,300,000
Designentwicklung	3,200,000

Marketing- und Vertriebsaktivitäten

Die Marketing- und Vertriebskosten beliefen sich im Jahr 2023 auf insgesamt 87,4 Millionen US-Dollar.

Kategorie der Marketingausgaben	Jährliche Kosten ($)	Prozentsatz des Marketingbudgets
Digitales Marketing	26,220,000	30%
Messeteilnahme	17,480,000	20%
Vergütung des Vertriebsteams	43,700,000	50%

Globale Logistik und Distribution

Die Logistik- und Vertriebskosten beliefen sich im Jahr 2023 auf 62,3 Millionen US-Dollar.

Vertriebskostenkategorie	Jährliche Kosten ($)	Prozentsatz des Logistikbudgets
Versand und Transport	37,380,000	60%
Lagerhaltung	18,690,000	30%
Bestandsverwaltung	6,230,000	10%

Caesarstone Ltd. (CSTE) – Geschäftsmodell: Einnahmequellen

Verkauf von Arbeitsplatten für Privathaushalte

Im Jahr 2022 betrug der Umsatz im Wohnsegment von Caesarstone 542,8 Millionen US-Dollar, was 87 % des Gesamtumsatzes des Unternehmens entspricht.

Verkaufskategorie	Umsatz 2022	Prozentsatz der Gesamtsumme
Quarzoberflächen für Privathaushalte	542,8 Millionen US-Dollar	87%

Kommerzielle Projektverträge

Der Umsatz im kommerziellen Segment belief sich im Jahr 2022 auf insgesamt 80,5 Millionen US-Dollar, was 13 % des Gesamtumsatzes ausmacht.

Kommerzielles Segment	Umsatz 2022	Marktanteil
Kommerzielle Quarzoberflächen	80,5 Millionen US-Dollar	13%

Internationale Marktexpansion

Aufschlüsselung der internationalen Umsätze für 2022:

• Vereinigte Staaten: 448,2 Millionen US-Dollar
• Kanada: 42,3 Millionen US-Dollar
• Australien: 38,7 Millionen US-Dollar
• Europa: 33,5 Millionen US-Dollar
• Andere Märkte: 60,6 Millionen US-Dollar

Diversifizierung der Produktlinie

Produktumsatzverteilung im Jahr 2022:

Produktlinie	Einnahmen	Wachstumsrate
Klassische Sammlung	287,4 Millionen US-Dollar	3.2%
Übernatürliche Sammlung	195,6 Millionen US-Dollar	2.7%
Porzellansammlung	140,3 Millionen US-Dollar	5.1%

Digitale und direkte Vertriebskanäle

Online-Umsatz im Jahr 2022: 67,2 Millionen US-Dollar, was 10,8 % des Gesamtumsatzes entspricht.

Vertriebskanal	Einnahmen	Prozentsatz der Gesamtsumme
Direktvertrieb	412,5 Millionen US-Dollar	66.2%
Vertrieb durch Vertriebspartner	210,8 Millionen US-Dollar	33.8%

Caesarstone Ltd. (CSTE) - Canvas Business Model: Value Propositions

You're looking at what Caesarstone Ltd. offers to its customers as of late 2025. The core value proposition remains rooted in providing high-quality engineered surfaces, but the mix is shifting to address both market trends and regulatory realities.

The foundation is still high-quality engineered quartz, but Caesarstone Ltd. has actively expanded its material offering. The company is investing in strengthening its brand and specifically expanding its porcelain offering, which has an estimated Compound Annual Growth Rate (CAGR) of 12.4% between 2024 and 2028. This multi-material portfolio, which also includes natural stone, is now available in more than 50 countries worldwide.

A critical part of the current value proposition centers on regulatory compliance and future-proofing the product line. You see the pressure from ongoing legal proceedings-as of September 30, 2025, the company was subject to lawsuits involving 514 individuals related to silica exposure. To manage this risk and meet evolving standards, Caesarstone Ltd. is moving toward lower-silica options. The goal is to transform the entire portfolio to low silica by 2026. The Crystalline Silica-Free (CSF) segment is estimated to have a CAGR of 7.4% (2024/2028). This focus on compliance is a key differentiator, even as the company recorded a provision of $46.0 million for silicosis claims as of September 30, 2025.

The surfaces are positioned as premium, durable solutions, primarily targeting the kitchen and bath segments. These are surfaces designed for functional resilience and timeless beauty in applications like kitchen countertops and bathroom vanities, including options for outdoor spaces. The recent financial performance, with a Q3 2025 gross margin of 17.3%, shows the cost pressures in delivering this premium quality amidst lower volumes. The U.S. market, which accounted for 48.0% of revenue for the nine months ended September 30, 2025, remains a major focus for these premium sales.

Design innovation is how Caesarstone Ltd. maintains its edge. The company emphasizes its powerful design passion combined with innovative technology. This translates into a wide portfolio of colors and textures. The multi-material portfolio boasts over 100 colors. This commitment to R&D and product development is central to their transformation strategy, which aims to support a return to positive Adjusted EBITDA in the third quarter of 2026.

Here's a quick look at some key figures underpinning these value drivers as of late 2025:

Metric	Value / Status
Q3 2025 Revenue	$102.1 million
Portfolio Size (Colors)	Over 100
Geographic Reach	More than 50 countries
Silicosis Provision (as of 9/30/2025)	$46.0 million
Porcelain Segment CAGR (Est. 24/28)	12.4%

The focus on operational optimization, including the closure of the Bar-Lev facility, is expected to generate annual savings of approximately $22 million, contributing to a stronger, more agile offering. It's defintely a period of strategic realignment to support the premium value proposition.

• Spearheading high-quality, sustainable surfaces.
• Expanding into porcelain and natural stone.
• Investing in R&D capabilities.
• Delivering functional resilience with timeless beauty.

Finance: draft 13-week cash view by Friday.

Caesarstone Ltd. (CSTE) - Canvas Business Model: Customer Relationships

You're looking at how Caesarstone Ltd. manages the connections with its various customer groups as of late 2025. Given the challenging global market and competitive pressures, the focus is clearly on disciplined execution and strategic investment in the brand and customer experience to drive future growth.

Dedicated sales teams for B2B (builders, developers)

The B2B segment, which includes large builders and developers, remains critical, especially considering that approximately 48.0% to 49% of Caesarstone Ltd.'s revenues are generated in the U.S. market, which is served through its global production network. Handling these large accounts requires dedicated attention. The ongoing dialogue with manufacturing partners to optimize the supply chain, which included announcing a price increase in the U.S. market to mitigate tariff impacts, is a direct relationship management activity aimed at maintaining the viability of the B2B value proposition despite external cost shocks.

Support for fabricators and installers

While direct metrics on fabricator support programs aren't public, the company's strategic restructuring, which includes improving service, signals an awareness of the importance of the downstream channel partners. The announced closure of the Bar-Lev facility and transfer of production to global partners, intended to 'enhance service' and drive cost efficiencies, is meant to stabilize the supply chain, which directly benefits the fabricators and installers who rely on consistent product flow. These operational improvements are foundational to maintaining strong relationships with the trade professionals who install the final product.

Brand-focused marketing to drive end-consumer demand

Caesarstone Ltd. is explicitly advancing a transformation to focus on innovation, product development, and marketing. This includes investing in strengthening the Caesarstone brand. This brand focus is essential for pulling demand through the channel, making the product desirable to the end-consumer, which in turn supports the B2B sales teams. The brand is now on the ground in more than 50 countries worldwide, requiring tailored marketing efforts across diverse geographies.

Here's a look at the financial context surrounding this strategic focus on operations and brand investment, based on recent performance:

Metric	Value (Q3 2025)	Context/Comparison
Total Revenue	$102.1 million	Reflects lower volumes due to global headwinds.
Gross Margin	17.3%	Down from 19.9% in Q3 2024, impacted by lower volumes.
Operating Expenses (% of Revenue)	33% (or $33.7 million)	Higher as a percentage due to lower revenues.
Total Annualized Savings Target	Over $85 million (since 2023)	From cost optimization, including expected $22 million from the Bar-Lev closure.

The goal is to use these savings to support a return to positive Adjusted EBITDA in the third quarter of 2026, which will allow for more sustained investment in brand-building activities.

Digital platforms to enhance customer experience

Caesarstone Ltd. is enhancing customer experience through the expansion of groundbreaking digital platforms & services. This aligns with the broader industry trend of using technology to measure and improve customer interactions. While specific Caesarstone Ltd. platform usage data isn't available, the company's focus suggests they are tracking metrics crucial for modern customer relationships.

The types of metrics likely being monitored to gauge the success of these digital enhancements include:

• Net Promoter Score (NPS) for loyalty intent.
• Customer Satisfaction (CSAT) Score for transactional approval.
• Customer Effort Score (CES) for ease of use/service.
• First Response Time for digital support channels.
• Customer Lifetime Value (CLV) segmentation.

Reducing friction in the digital journey, which CES measures, is key to building trust and encouraging repeat business. It's about making every digital touchpoint seamless.

Finance: draft 13-week cash view by Friday.

Caesarstone Ltd. (CSTE) - Canvas Business Model: Channels

The distribution and sales architecture for Caesarstone Ltd. (CSTE) relies on a multi-pronged approach to reach its global customer base across more than 50 countries worldwide. This setup blends direct engagement with reliance on established third-party networks.

Global network of direct and indirect distributors

The company utilizes a broad global network, which is a mix of direct operations and indirect partners. This structure is critical for market penetration, especially given the varying regulatory and consumer landscapes globally. For instance, in the EMEA region during the third quarter of 2025, performance showed growth driven by both the indirect distributor channel and the company's direct business. The US market, which accounted for approximately 48% of revenues in the first nine months of 2025, is served by this global production network, indicating a massive reliance on efficient channels to move product into that key market.

The performance across key regions in Q3 2025 illustrates the channel mix impact:

Region	Q3 2025 Sales (Constant Currency)	Channel Insight
EMEA	Up 12.4%	Growth driven by both indirect distributor channel and direct business.
Australia	Up 8.5%	Reflects early recovery following silica ban implementation.
Israel	Up 2.5%	Market conditions normalizing.
US	Down 10.9% to $46.7 million	Persistent softness and competitive pressures.

Direct sales teams in key markets like the US and Australia

Caesarstone Ltd. (CSTE) maintains direct sales teams to manage key relationships and drive brand presence in its most significant territories. The US remains the largest market, even while experiencing softness. The direct sales effort is complemented by strategic local acquisitions in the past, such as one that added 17 locations in the US Southeast and Midwest to deepen direct presence. The EMEA region's performance also specifically called out growth from its direct business alongside distributors.

The scale of direct engagement is evident in the US market's contribution to the top line.

• US market share of total revenue (9M 2025): approximately 48%.
• Q3 2025 US Revenue: $46.7 million.
• Q3 2025 Canada Sales Decline: 10.8% (constant currency).

Retail showrooms and design centers for product visualization

The strategy involves enhancing customer experience through physical touchpoints. Caesarstone Ltd. (CSTE) is on the ground in more than 50 countries, which necessitates local visualization centers to showcase the premium surfaces. The company has been investing in expanding its digital platforms and services, which work in tandem with physical locations to drive sales. While specific 2025 showroom count data isn't explicitly itemized, the focus on brand and innovation suggests these centers are a core part of the go-to-market strategy for premium products.

Home improvement and building materials retailers

The indirect channel includes large-scale retailers. Historically, Caesarstone Ltd. (CSTE) has seen sales growth through major home improvement chains, such as a reported 50% quarter-on-quarter gain in IKEA in-store sales in a prior period, indicating the importance of these large retail partnerships. The Q3 2025 results confirmed the continued reliance on the indirect distributor channel for growth in regions like EMEA. These relationships are vital for volume sales, especially in the residential repair and remodel segment, which management noted was experiencing softness in Q2 2025.

Caesarstone Ltd. (CSTE) - Canvas Business Model: Customer Segments

You're looking at how Caesarstone Ltd. (CSTE) divides its market as of late 2025. The core of their business is selling engineered surfaces, and their customer base is clearly channeled, though the company is actively transforming its focus toward innovation and brand strength. The U.S. market remains a significant portion of their sales base, even while facing headwinds.

The primary customer groups Caesarstone Ltd. (CSTE) targets include those directly involved in the specification, fabrication, and installation of surfaces, as well as large-scale project developers. The company has a global footprint, operating in more than 50 countries worldwide.

The data we have clearly shows the importance of the U.S. market, which is heavily influenced by the residential segment. For the nine months ended September 30, 2025, approximately 48.0% of Caesarstone Ltd. (CSTE)'s revenues were generated in the U.S. market. This contrasts with the first quarter of 2025, where U.S. sales represented about 49% of revenue. The residential channel specifically saw softer conditions in the U.S. during Q1 2025, contributing to a 19.4% decrease in U.S. sales that quarter.

Here is a breakdown of the key customer-facing elements and relevant financial context as of the third quarter of 2025:

Customer Segment Group	Primary Channel Role	Latest Relevant Financial/Statistical Data Point
Residential remodelers and new home builders	End-user demand driver, highly sensitive to housing market conditions	U.S. sales decreased by 19.4% in Q1 2025 due to softer conditions in this channel.
Commercial developers (hotels, offices, healthcare)	Large-volume project specifiers	Caesarstone Ltd. (CSTE) reported Q3 2025 revenue of $102.1 million.
Kitchen and bath designers and architects	Key specifiers influencing material choice	Approximately 48.0% of revenue for the nine months ended September 30, 2025, was generated in the U.S. market.
Fabricators and stone masons (B2B)	Direct purchasers and installers of slabs	The company is on the ground in more than 50 countries worldwide.

The company's focus on product innovation, including porcelain offerings, is aimed at strengthening its appeal across these segments, especially as it navigates regulatory environments. For instance, as of June 30, 2025, Caesarstone Ltd. (CSTE) was subject to lawsuits involving 423 individuals globally related to crystalline silica dust exposure. The provision for these legal liabilities stood at $50 million as of September 30, 2025.

You can see the direct channel impact in the geographic split:

• U.S. Market Revenue Share (Nine Months Ended Sept 30, 2025): 48.0%
• U.S. Market Revenue Share (Q1 2025): Approximately 49%
• Global Operational Footprint: More than 50 countries
• Total Q3 2025 Revenue: $102.1 million
• Total Q1 2025 Revenue: $99.6 million

The strategy involves optimizing the global manufacturing network, which directly impacts the B2B fabricator segment's supply chain reliability. Caesarstone Ltd. (CSTE) announced the closure of its Bar-Lev facility as part of this optimization, expecting to save $22 million annually.

Finance: draft 13-week cash view by Friday.

Caesarstone Ltd. (CSTE) - Canvas Business Model: Cost Structure

You're looking at the hard costs Caesarstone Ltd. is managing as it pushes through its transformation, which is heavily focused on optimizing its manufacturing footprint. These costs are significant and directly impact the bottom line, so you need to see the hard numbers.

The Cost of Goods Sold (COGS) is intrinsically linked to the ongoing shift in manufacturing strategy. Caesarstone Ltd. is actively optimizing its global production network, notably with the announced closure of the Bar-Lev facility in Israel and the transfer of production to its global partners. While a specific COGS dollar amount for the full year 2025 isn't immediately available, the gross margin gives you a clear picture of the cost efficiency relative to sales. For the third quarter ended September 30, 2025, the reported Gross Margin was 17.3%. This compares to 19.6% in the second quarter of 2025 and 21.3% in the first quarter of 2025. With third-quarter revenue at $102.1 million, the implied COGS for that quarter was approximately $84.5 million (calculated as $102.1M (1 - 0.173)).

Restructuring is a major cost driver right now. Caesarstone Ltd. approved additional steps under its strategic restructuring plan, which includes the Bar-Lev facility closure and a headcount reduction of approximately 200 employees. This action is set to generate annualized cash savings of approximately $22 million once fully implemented. Crucially, this restructuring comes with significant one-time charges. The company expects to record noncash impairment expenses of $40 million to $45 million, which you should note are expected to begin in the fourth quarter of 2025 and continue through 2026. Cash costs associated with this closure are estimated between $4 million to $8 million.

Selling, General, and Administrative (SG&A) expenses reflect the investment Caesarstone Ltd. is making in its pivot toward innovation and brand strength. The company is explicitly focused on strengthening the Caesarstone brand and enhancing its R&D capabilities.

Here's how the operating expenses, which include SG&A, looked across the first three quarters of 2025:

Period Ended	Operating Expenses (Millions USD)	Operating Expenses as % of Revenue
March 31, 2025 (Q1)	$35.9 million	36.1%
June 30, 2025 (Q2)	$32.5 million	32.1%
September 30, 2025 (Q3)	Not explicitly stated as a total, but Q3 Adjusted EBITDA loss was $7.9 million	Not explicitly stated as a total

When excluding non-cash share-based compensation, legal settlements, and restructuring/impairment charges, the core operating expenses were 30.1% of revenue in Q2 2025, up from 28.2% in the prior year quarter, primarily due to lower revenues.

Finally, a major non-operating cost structure element is the liability related to silicosis claims. As of September 30, 2025, Caesarstone Ltd. had 514 lawsuits alleging silica-related injuries globally. The company recorded a specific provision of $46 million, which represents its best estimate of probable and reasonably estimable losses for these pending claims. This provision is partially offset by $24.3 million in insurance receivables. For context, the provision recorded as of June 30, 2025, was $44.9 million.

The key cost components you need to track are:

• Cost of Goods Sold, influenced by the shift to global partners.
• The expected $40 million to $45 million non-cash impairment charge.
• Ongoing SG&A/Operating Expenses, which were 32.1% of revenue in Q2 2025.
• The $46.0 million legal provision for silicosis claims as of September 30, 2025.

Finance: draft 13-week cash view by Friday.

Caesarstone Ltd. (CSTE) - Canvas Business Model: Revenue Streams

The revenue streams for Caesarstone Ltd. are primarily driven by the sale of its core engineered surfaces, supplemented by growth in newer material categories.

The main source of income comes from the Sales of engineered quartz slabs and tiles, which form the foundation of Caesarstone Ltd.'s business as a leading developer and manufacturer of high-quality engineered surfaces. Beyond this, the company is actively working to diversify its offerings, which includes the Sales of porcelain and natural stone surfaces, with specific strategic focus on expanding its porcelain collection, such as the zero silica offering, to capture new market opportunities.

Here's a look at the recent top-line performance that underpins these revenue streams:

Metric	Amount/Value
Total Trailing Twelve-Month Revenue (as of Q3 2025)	$400.66 million
Q3 2025 Revenue	$102.1 million
Q3 2025 Revenue vs. Prior Year Quarter	Down from $107.6 million
Q3 2025 Revenue Decline (Constant Currency)	5.7%

Geographically, the US market remains a critical component of the overall revenue generation, though it experienced softness in the third quarter of 2025. You should note the following breakdown:

• Revenue from the US market accounted for approximately 48.0% of Caesarstone Ltd.'s total revenue for the nine month period ended September 30, 2025.
• US sales specifically for the third quarter of 2025 were $46.7 million.
• This Q3 2025 US sales figure represented a decline of 10.9% compared to the prior year quarter, driven by persistent softness and competitive pressures in that market.
• Canada sales also decreased by 10.8% on a constant currency basis in Q3 2025.

Still, other regions showed strength; for instance, Australia sales were up 8.5% on a constant currency basis in Q3 2025, reflecting an early recovery following the silica ban implementation.

Finance: draft 13-week cash view by Friday.