FB Financial Corporation (FBK): Modelo de Negócios Canvas [Jan-2025 Atualizado]

No cenário dinâmico do setor bancário regional, a FB Financial Corporation (FBK) surge como uma potência estratégica, misturando perfeitamente serviços financeiros tradicionais com inovação digital de ponta. Ao criar uma tela abrangente de modelo de negócios que prioriza as necessidades da comunidade local e o avanço tecnológico, o FBK se posicionou como uma instituição financeira versátil que vai além do mero banco transacional. Sua abordagem exclusiva entrelaça relacionamentos personalizados do cliente, infraestrutura tecnológica robusta e parcerias estratégicas para oferecer valor excepcional em vários segmentos de clientes no Tennessee e nos mercados vizinhos.

FB Financial Corporation (FBK) - Modelo de Negócios: Principais Parcerias

Aliança estratégica com bancos regionais

A FB Financial Corporation mantém parcerias estratégicas com redes bancárias regionais para expandir o alcance do mercado. A partir do quarto trimestre de 2023, o banco estabeleceu acordos colaborativos com 18 instituições bancárias regionais em todo o Tennessee e estados adjacentes.

Bancos parceiros	Cobertura geográfica	Foco em parceria
Primeiro Banco Horizon	Tennessee, Mississippi	Expansão do mercado
Regiões Bank	Alabama, Kentucky	Serviços de empréstimos
Pinnacle Financial Partners	Área metropolitana de Nashville	Banco corporativo

Parcerias Fintech para soluções bancárias digitais

O FB Financial estabeleceu parcerias tecnológicas para aprimorar os recursos bancários digitais. Em 2023, a corporação investiu US $ 3,2 milhões em colaboração e integração da Fintech.

• Colaboração com a Fiserv for Core Banking Technology
• Parceria com Jack Henry & Associados para aprimoramento da plataforma digital
• Aliança de Tecnologia Estratégica com Finsastra para soluções de empréstimos digitais

Colaborações de provedores de seguros

O FB Financial mantém parcerias abrangentes de serviços financeiros com provedores de seguros. O portfólio atual de colaboração de seguros inclui 7 companhias de seguros nacionais e regionais.

Parceiro de seguro	Tipo de serviço	Ano de parceria
Country Financial	Produtos de seguro integrados	2019
State Farm	Gerenciamento abrangente de riscos	2021

Relacionamentos locais da Business Association

O FB Financial se envolve ativamente com associações comerciais locais, mantendo associações em 12 câmaras de comércio em suas regiões operacionais.

• Câmara de Comércio de Nashville
• Associação de Negócios do Tennessee
• Conselho de Desenvolvimento Econômico do Tennessee médio

FB Financial Corporation (FBK) - Modelo de negócios: Atividades -chave

Serviços bancários comerciais e de consumo

A FB Financial Corporation registrou ativos totais de US $ 12,4 bilhões a partir do quarto trimestre de 2023. O total de empréstimos foi de US $ 9,2 bilhões, com empréstimos comerciais representando US $ 6,1 bilhões e empréstimos ao consumidor em US $ 3,1 bilhões.

Categoria de serviço bancário	Volume total ($)	Quota de mercado (%)
Bancos comerciais	6,100,000,000	2.3%
Bancos bancários do consumidor	3,100,000,000	1.7%

Origem e subscrição de empréstimos

Em 2023, o FB Financial processou 22.415 pedidos de empréstimo com um valor total de US $ 2,8 bilhões.

• Taxa média de aprovação de empréstimo: 67,3%
• Custos de originação de empréstimo: US $ 247 por aplicativo
• Receita total de subscrição: US $ 89,4 milhões

Desenvolvimento da plataforma bancária digital

Os investimentos bancários digitais em 2023 atingiram US $ 34,6 milhões. Os usuários bancários móveis aumentaram para 215.000, representando um crescimento de 12,4% ano a ano.

Métrica da plataforma digital	2023 valor
Usuários bancários móveis	215,000
Investimento de plataforma digital	$34,600,000

Gerenciamento de riscos e consultoria financeira

As despesas de gerenciamento de riscos foram de US $ 42,1 milhões em 2023, com uma taxa de sucesso de mitigação de risco de 94,6%.

• Equipe de conformidade: 87 profissionais
• Investimento em tecnologia de gerenciamento de riscos: US $ 12,3 milhões
• Tempo médio de avaliação de risco: 3,2 dias

Estratégias de fusão e aquisição

O FB Financial concluiu duas aquisições estratégicas em 2023, totalizando US $ 276 milhões em valor da transação.

Meta de aquisição	Valor da transação	Racionalidade estratégica
Banco Comunitário Regional	$189,000,000	Expansão do mercado
Soluções de pagamento da Fintech	$87,000,000	Melhoramento de capacidade digital

FB Financial Corporation (FBK) - Modelo de negócios: Recursos -chave

Rede de filiais

Total de ramos: 91 Locais em todo o Tennessee e nos estados vizinhos a partir do quarto trimestre 2023

Estado	Número de ramificações
Tennessee	76
Kentucky	8
Mississippi	7

Infraestrutura de tecnologia bancária digital

Investimento em tecnologia: US $ 12,4 milhões em infraestrutura bancária digital para 2023

• Plataforma bancária móvel
• Serviços bancários online
• Sistemas avançados de segurança cibernética
• Tecnologia bancária baseada em nuvem

Equipe de gestão financeira

Posição executiva	Anos de experiência
CEO	22 anos
Diretor Financeiro	18 anos
CTO	15 anos

Capital e estabilidade financeira

Total de ativos: US $ 9,3 bilhões (Q4 2023)

TIER 1 Ratio de capital: 13.6%

Patrimônio total: US $ 1,2 bilhão

Gerenciamento de relacionamento com o cliente

• Sistema de CRM proprietário
• Plataforma de análise de dados do cliente
• Ferramentas de experiência bancária personalizadas

Total de contas de clientes: 247.000 em dezembro de 2023

FB Financial Corporation (FBK) - Modelo de Negócios: Proposições de Valor

Soluções bancárias personalizadas para empresas e indivíduos locais

A FB Financial Corporation oferece soluções bancárias personalizadas com as seguintes métricas financeiras específicas:

Categoria de produto	Valor total	Penetração de mercado
Empréstimos para pequenas empresas	US $ 487,3 milhões	23,4% de participação de mercado regional
Contas bancárias pessoais	US $ 219,6 milhões	17,8% de crescimento da base de clientes

Taxas de juros competitivas e produtos financeiros

Ofertas de taxa de juros a partir do quarto trimestre 2023:

• Conta de poupança pessoal: 3,25% APY
• Verificação de negócios: 2,75% de taxa de juros
• Empréstimos comerciais: taxa prima + 2,5%

Atendimento ao cliente responsivo e localizado

Métrica de serviço	Desempenho
Tempo médio de resposta	12,4 minutos
Classificação de satisfação do cliente	4.6/5

Opções bancárias digitais e tradicionais abrangentes

Desempenho da plataforma bancária digital:

• Usuários bancários móveis: 127.500
• Volume de transação online: US $ 1,2 bilhão trimestralmente
• Investimentos de segurança digital: US $ 4,7 milhões anualmente

Forte apoio financeiro focado na comunidade

Categoria de investimento comunitário	Alocação total
Subsídios de negócios locais	US $ 3,2 milhões
Empréstimos de desenvolvimento comunitário	US $ 22,6 milhões

FB Financial Corporation (FBK) - Modelo de Negócios: Relacionamentos do Cliente

Gerenciamento de relacionamento bancário pessoal

A FB Financial Corporation mantém 153 centros bancários em Tennessee e Kentucky a partir de 2023. O banco atende a aproximadamente 135.000 clientes bancários pessoais ativos com um saldo médio de conta de US $ 47.500.

Segmento de clientes	Número de clientes	Valor médio do relacionamento
Bancos pessoais	135,000	$47,500
Banking de negócios	22,500	$215,000

Suporte bancário online e móvel

O banco relatou 82.000 usuários ativos de bancos digitais em 2023, representando 60,7% da base total de clientes. As transações bancárias móveis aumentaram 24,3% ano a ano.

• Uso da plataforma bancária digital: 82.000 clientes
• Taxa de download de aplicativos móveis: 45.000 usuários mensais ativos
• Volume de transações online: 2,3 milhões de transações mensais

Gerentes de relacionamento dedicados para clientes de negócios

A FB Financial Corporation emprega 87 gerentes de relacionamento de negócios dedicados que atendem a clientes comerciais com receita anual entre US $ 1 milhão e US $ 50 milhões.

Segmento de negócios	Gerentes de relacionamento	Portfólio médio de clientes
Bancos comerciais	87	US $ 18,5 milhões por gerente

Engajamento da comunidade e entendimento do mercado local

O banco investiu US $ 1,2 milhão em programas de desenvolvimento comunitário local em 2023, apoiando 42 iniciativas econômicas regionais em Tennessee e Kentucky.

Estratégias proativas de comunicação do cliente

A FB Financial Corporation implementou uma abordagem de comunicação multicanal com:

• Comunicação por e -mail Alcance: 105.000 clientes
• Alertas bancários de SMS: 73.000 usuários ativos
• Classificação de satisfação do cliente: 4.3/5 com base em 12.500 respostas de pesquisa

FB Financial Corporation (FBK) - Modelo de Negócios: Canais

Rede de ramificação física

A partir de 2024, a FB Financial Corporation opera 91 localizações de filiais físicas em Tennessee e Kentucky.

Estado	Número de ramificações
Tennessee	68
Kentucky	23

Plataforma bancária online

A plataforma bancária on -line serve aproximadamente 142.000 usuários digitais ativos a partir do quarto trimestre 2023.

• Os recursos da plataforma incluem gerenciamento de contas
• Serviços de pagamento da conta
• Transferências de fundos
• Histórico de transações

Aplicativo bancário móvel

O aplicativo móvel da FB Financial possui 87.500 usuários mensais ativos em 2024.

Recurso do aplicativo	Disponibilidade
Depósito de cheque móvel	Sim
Retiradas de caixas eletrônicos sem cartão	Sim

Centros de atendimento ao cliente

O FB Financial mantém dois centros de atendimento ao cliente com 87 representantes em tempo integral.

• Tempo médio de resposta de chamada: 2,3 minutos
• Horário de operação: 7:00 - 21:00 CST

Canais de comunicação digital

A comunicação digital inclui e -mail, mídia social e suporte a bate -papo na web.

Canal	Interações mensais
Suporte por e -mail	4,200
Chat da web	3,750
Consultas de mídia social	1,500

FB Financial Corporation (FBK) - Modelo de negócios: segmentos de clientes

Pequenas e médias empresas

A partir do quarto trimestre de 2023, a FB Financial Corporation atende a aproximadamente 12.487 clientes comerciais pequenos e médios em todo o Tennessee e nos estados vizinhos.

Segmento de negócios	Número de clientes	Tamanho médio do empréstimo
Negócios de varejo	4,562	$385,000
Provedores de serviços	3,987	$275,000
Fabricação	2,345	$625,000

Empresas comerciais locais

A FB Financial Corporation suporta 8.213 clientes comerciais locais com soluções bancárias especializadas.

• Empréstimos imobiliários comerciais: 3.456 clientes
• Linhas de capital de giro: 2.987 clientes
• Financiamento de equipamentos: 1.770 clientes

Clientes bancários de varejo individuais

Total de clientes de banco de varejo individuais: 287.654 em 31 de dezembro de 2023.

Categoria de cliente	Número de clientes	Saldo médio da conta
Verificação pessoal	156,987	$12,450
Contas de poupança	98,765	$24,750
Contas de investimento	31,902	$87,600

Provedores de serviços profissionais

A FB Financial Corporation atende a 5.432 provedores de serviços profissionais em vários setores.

• Profissionais de saúde: 1.876 clientes
• Serviços Jurídicos: 1.245 clientes
• Empresas de consultoria: 987 clientes
• Profissionais de tecnologia: 1.324 clientes

Clientes bancários comunitários regionais

Base Comunitária Bancária Bancária: 45.678 clientes em 6 estados.

Estado	Número de clientes bancários comunitários	Total de depósitos
Tennessee	24,567	$876,450,000
Kentucky	8,765	$312,600,000
Alabama	5,432	$198,750,000
Outros estados	6,914	$245,600,000

FB Financial Corporation (FBK) - Modelo de negócios: Estrutura de custos

Despesas de operação de ramificação

Para o ano fiscal de 2023, a FB Financial Corporation registrou despesas totais de operação de US $ 87,3 milhões.

Categoria de despesa	Valor ($)
Aluguel e ocupação	32,500,000
Utilitários	6,750,000
Manutenção da filial	12,600,000
Equipamento de ramificação	5,450,000

Manutenção de infraestrutura de tecnologia

Os custos de infraestrutura tecnológica da FB Financial Corporation em 2023 totalizaram US $ 45,6 milhões.

• Manutenção de sistemas de TI: US $ 18.200.000
• Investimentos de segurança cibernética: US $ 12.500.000
• Licenciamento de software: US $ 7.900.000
• Serviços de computação em nuvem: US $ 7.000.000

Compensação e benefícios dos funcionários

As despesas totais relacionadas aos funcionários em 2023 foram de US $ 214,7 milhões.

Componente de compensação	Valor ($)
Salários da base	142,300,000
Bônus de desempenho	37,600,000
Benefícios de saúde	21,500,000
Contribuições de aposentadoria	13,300,000

Custos de conformidade regulatória

As despesas de conformidade regulatória da FB Financial Corporation em 2023 totalizaram US $ 22,9 milhões.

• Equipe legal e de conformidade: US $ 9.700.000
• Despesas de auditoria e relatório: US $ 6.500.000
• Custos de arquivamento regulatório: US $ 4.200.000
• Treinamento de conformidade: US $ 2.500.000

Despesas de marketing e aquisição de clientes

As despesas de marketing para 2023 foram de US $ 41,2 milhões.

Canal de marketing	Valor ($)
Marketing digital	16,800,000
Publicidade tradicional	12,500,000
Campanhas de aquisição de clientes	8,700,000
Tecnologia de marketing	3,200,000

FB Financial Corporation (FBK) - Modelo de negócios: fluxos de receita

Receita de juros de carteiras de empréstimos

Para o ano fiscal de 2023, informou a FB Financial Corporation US $ 359,4 milhões na receita total de juros. A quebra da carteira de empréstimos inclui:

Categoria de empréstimo	Receita total de juros
Empréstimos comerciais	US $ 214,6 milhões
Empréstimos ao consumidor	US $ 87,3 milhões
Empréstimos imobiliários	US $ 57,5 ​​milhões

Serviços bancários baseados em taxas

Receitas de serviço baseadas em taxas para 2023 totalizaram US $ 87,2 milhões, com a seguinte quebra de serviço:

• Taxas de manutenção de conta: US $ 32,5 milhões
• Taxas de transação: US $ 24,7 milhões
• Taxas de cartão ATM e débito: US $ 18,4 milhões
• Taxas de cheque especial: US $ 11,6 milhões

Serviços de investimento e gerenciamento de patrimônio

Receitas de serviço de investimento para 2023 alcançadas US $ 45,6 milhões:

Tipo de serviço	Receita
Taxas de gerenciamento de ativos	US $ 26,3 milhões
Serviços de Consultoria Financeira	US $ 12,8 milhões
Comissões de corretagem	US $ 6,5 milhões

Receita de produtos hipotecários e empréstimos

As receitas de produtos de hipoteca e empréstimos para 2023 totalizaram US $ 112,7 milhões:

• Taxas de originação de hipotecas residenciais: US $ 48,3 milhões
• Taxas de empréstimos comerciais: US $ 39,6 milhões
• Taxas de serviço de empréstimo: US $ 24,8 milhões

Taxas de gerenciamento do Tesouro

Receitas do Serviço de Gerenciamento do Tesouro para 2023 totalizou US $ 24,5 milhões:

Serviço do Tesouro	Receita
Serviços de gerenciamento de caixa	US $ 12,9 milhões
Processamento de pagamento	US $ 7,6 milhões
Serviços comerciais	US $ 4,0 milhões

FB Financial Corporation (FBK) - Canvas Business Model: Value Propositions

You're looking at what FB Financial Corporation (FBK) offers its customers-the core value it brings to the table as of late 2025. It's a blend of old-school community banking feel with the product depth you'd expect from a larger regional player, especially after integrating the Southern States Bancshares, Inc. merger on July 1, 2025.

The foundation of stability is a major draw. You can count on financial security for your funds; as of September 30, 2025, FB Financial Corporation reported total deposits reaching $13.81 billion. This scale, supported by total assets of approximately $16.2 billion at the end of the third quarter of 2025, gives clients confidence. To give you a clearer picture of the balance sheet supporting these value props, here are some key figures from that same period:

Metric	Value as of Q3 2025 (September 30, 2025)
Total Deposits	$13.81 billion
Total Loans Held for Investment (HFI)	$12.30 billion
Noninterest-bearing Deposits	$2.69 billion
Net Interest Margin (NIM)	3.95%
Full-Service Bank Branches	91

For clients seeking local service, FB Financial Corporation operates through its subsidiary, FirstBank, with 91 full-service branches across Tennessee, Kentucky, Alabama, and Georgia. This footprint ensures access to high-growth metropolitan markets, with Nashville, Tennessee, serving as its headquarters. The company is actively managing its footprint and growth, evidenced by its recent systems conversion following the July 2025 merger.

You see a clear push into specialized lending, which is where the sophistication comes in. FB Financial Corporation offers loans specifically for manufactured homes, which are provided without real estate collateral. While I don't have the exact volume for their digital manufactured home loans or the specific Fintech partner they use, the product line itself is a distinct value proposition for that segment of the consumer market.

Also, for your corporate and commercial clients, FB Financial Corporation provides a suite of deposit products. This includes checking, demand, money market, and savings accounts for corporate and commercial customers. The offering is geared toward serving clients who need robust cash management, which certainly includes high-net-worth individuals and businesses looking for competitive yields on their operating cash, though the exact rate structure for a product labeled high-yield commercial checking isn't detailed in the latest reports.

The value proposition is supported by operational efficiency, too. The adjusted core efficiency ratio improved to 53.3% for the third quarter of 2025. That's a tangible benefit derived from scale and management focus.

Here's a quick summary of the service mix you're buying into:

• Community bank service with regional bank product sophistication.
• Access to high-growth metropolitan markets like Nashville.
• Financial security and stability for deposits totaling $13.81 billion as of Q3 2025.
• Specific lending for manufactured homes without real estate.
• Commercial and corporate deposit services, including checking accounts.

Finance: draft 13-week cash view by Friday.

FB Financial Corporation (FBK) - Canvas Business Model: Customer Relationships

You're looking at how FB Financial Corporation (FBK), through its subsidiary FirstBank, maintains its community banking ethos while scaling up, especially after the merger with Southern States Bancshares, Inc. that closed on July 1, 2025. The relationship focus is central to their strategy, which is evident in their operational scale and efficiency.

Dedicated relationship managers for commercial and corporate clients

The commitment to personalized service for commercial and corporate clients is supported by the overall staffing density across their physical footprint. FB Financial Corporation employed $\mathbf{1,490}$ full-time employees as of late 2025. With $\mathbf{93}$ full-service branches across Tennessee, Kentucky, Alabama, and Georgia, this translates to an average of approximately $\mathbf{15.9}$ employees per branch, which helps support the high-touch service model for business clients who rely on dedicated bankers.

Community-focused, high-touch service model in local markets

The high-touch model is the engine driving their balance sheet growth. As of September 30, 2025, FB Financial Corporation reported total deposits of $\mathbf{\$13.81}$ billion and Loans Held for Investment (HFI) of $\mathbf{\$12.30}$ billion. The successful integration following the Southern States merger, which added scale, is framed around maintaining this local focus. The company's core efficiency ratio improved to $\mathbf{53.3\%}$ in the third quarter of 2025, reflecting better operating leverage despite higher expenses related to the integration. This efficiency suggests they are managing the cost of their relationship-heavy model effectively.

Here are the key scale metrics underpinning this relationship strategy as of Q3 2025:

Metric	Amount (as of Sept 30, 2025)
Total Assets	Approximately $\mathbf{\$16.0}$ billion
Total Deposits	$\mathbf{\$13.81}$ billion
Loans Held for Investment (HFI)	$\mathbf{\$12.30}$ billion
Full-Service Branches	$\mathbf{93}$
Total Employees	$\mathbf{1,490}$

Automated self-service via mobile and online banking platforms

FB Financial Corporation operates mobile and online banking platforms to serve customers who prefer digital interaction. While specific adoption rates for FBK customers aren't public, the industry trend shows that a significant majority of consumers prefer managing accounts digitally. The company continues to invest in infrastructure to support these platforms, which is necessary to compete in the modern banking landscape.

Deepening existing relationships through cross-selling products

Deepening relationships is directly linked to growing fee-based revenue streams, which are a key focus area for FB Financial Corporation. Core noninterest income for the third quarter of 2025 was $\mathbf{\$27.3}$ million, an increase from $\mathbf{\$24.0}$ million in the third quarter of 2024. This growth suggests success in cross-selling services beyond core lending and deposit products, such as treasury management, trust, and investment services, which the company views as customer acquisition channels. The Net Interest Margin (NIM) also expanded to $\mathbf{3.95\%}$ in Q3 2025, up from $\mathbf{3.68\%}$ in the prior quarter, partly due to the portfolio mix from the merger.

The focus is on building long-term customer relationships that lead to compounding growth.

FB Financial Corporation (FBK) - Canvas Business Model: Channels

You're looking at how FB Financial Corporation (FBK), through FirstBank, gets its value proposition to the customer base as of late 2025. It's a mix of old-school presence and modern digital reach, which makes sense for a regional player expanding its footprint.

The core physical distribution relies on a network of 93 full-service FirstBank branches. This network is concentrated across the Southeast, specifically in Tennessee, Kentucky, Alabama, and Georgia, following the July 1, 2025, merger with Southern States Bancshares, Inc.. This physical presence is key for relationship banking and deposit gathering, especially in the markets they serve. As of the third quarter of 2025, FB Financial Corporation had approximately $16.2 billion in total assets.

Digital channels are definitely in play, supporting those physical locations. You see the standard Mobile and Online Banking offerings, which are essential for transaction processing and customer convenience in today's environment. These digital tools help manage the customer base that interacts with the $12.30 billion in loans held for investment as of September 30, 2025.

The national mortgage business is a distinct channel, operating with offices across the Southeast, separate from the core branch network. This segment contributes directly to noninterest income. For instance, mortgage banking income for the third quarter of 2025 was $13.5 million. This indicates a significant, non-local revenue stream flowing through this specific channel.

Correspondent lending and investment partner services represent another layer of distribution, likely focused on wholesale or B2B relationships rather than direct consumer interaction at a branch. This channel taps into external networks to originate or service loans. Here's a quick look at how the key segments that utilize these channels performed in Q3 2025:

Channel Metric	Value (as of Q3 2025)	Unit
Full-Service Branches	93	Count
Total Assets	$16.2 billion	Amount
Loans Held for Investment (HFI)	$12.30 billion	Amount
Mortgage Banking Income (Q3 2025)	$13.5 million	Amount

The strategy here seems to be using the branch footprint for local relationship building and deposit funding, while the mortgage operations provide a geographically wider, fee-based revenue stream. You can see the scale of the mortgage operation by looking at the income it generates relative to the total company performance. The use of digital tools is the connective tissue across all these points of contact.

• Physical Footprint: Operates in Tennessee, Kentucky, Alabama, and Georgia.
• Digital Access: Supports Mobile and Online Banking for account management.
• Mortgage Reach: National scope with offices concentrated in the Southeast.
• Partner Services: Engages in correspondent lending activities.

If onboarding new mortgage clients takes longer than expected, the conversion rate definitely drops. Finance: draft 13-week cash view by Friday.

FB Financial Corporation (FBK) - Canvas Business Model: Customer Segments

FB Financial Corporation (FBK) serves a diverse set of clients across its primary geographic footprint of Tennessee, South Central Kentucky, Alabama, and North Georgia.

Retail/Consumer base in Tennessee, Kentucky, Alabama, and Georgia

The retail and consumer segment underpins the balance sheet, which as of the third quarter of 2025, held total deposits of $13.81 billion.

• Total Loans Held for Investment (HFI) reached $12.30 billion on September 30, 2025.
• The bank operates 83 full-service branches across the core states.
• Net Interest Margin (NIM) for Q3 2025 stood at 3.95%.

Small to medium-sized businesses (SMB) and middle-market commercial clients

Commercial activity is a key driver, evidenced by the composition of the balance sheet. Noninterest-bearing deposits, often a proxy for commercial operating cash, were $2.69 billion at the end of the third quarter of 2025.

The first quarter of 2025 saw net increases in loan types relevant to this segment:

• Commercial and industrial loans increased by $91.8 million (net).
• Non-owner occupied commercial real estate loans increased by $54.7 million (net).

Large corporate businesses requiring sophisticated products

These clients are served through the broader commercial banking capabilities, which contributed to the overall loan portfolio size. The successful merger with Southern States Bancshares, Inc. on July 1, 2025, significantly expanded the scale serving these larger entities.

High-net-worth individuals and businesses (via High Circle partnership)

FB Financial Corporation (FBK) supports this niche through its subsidiary FirstBank's partnership with High Circle. This channel targets affluent clients needing specialized cash management solutions. The offering provides access to commercial checking accounts with up to $125 million in FDIC-insured coverage via the Intrafi network.

Here's a quick look at the scale of the business supporting these segments as of the end of Q3 2025:

Metric	Amount (as of September 30, 2025)
Loans Held for Investment (HFI)	$12.30 billion
Total Deposits	$13.81 billion
Noninterest-Bearing Deposits	$2.69 billion
Tangible Book Value per Common Share	$29.83

The High Circle platform offers an attractive annual percentage yield of up to 4.00% on these specialized accounts. The company also announced a $150 million Common Stock Repurchase Authorization in September 2025, indicating confidence in capital deployment relative to its client base size. The third quarter dividend declared was $0.19 per share, which represents an annualized amount of $0.76. This is a defintely important metric for shareholders who are also clients.

FB Financial Corporation (FBK) - Canvas Business Model: Cost Structure

You're looking at the expense side of FB Financial Corporation's business, which is heavily influenced by the recent integration of Southern States Bancshares, Inc., which closed on July 1, 2025. The cost structure reflects the scale of the combined entity.

The cost of funding remains a key area. The total cost of deposits increased slightly to 2.53% during the third quarter of 2025 compared to 2.48% in the second quarter of 2025. This uptick was primarily due to higher-rate deposits acquired in the Southern States merger.

Noninterest expenses saw a notable jump due to the combination. Core noninterest expense for the third quarter of 2025 was reported at $93.5 million, up from $78.5 million in the prior quarter. This increase reflects higher operating costs associated with a larger organization.

A significant, one-time-like cost in the quarter was related to the integration. Merger and integration costs peaked this quarter with the transaction close and conversion, totaling $16.1 million. These costs were largely made up of employee-related payments and vendor payments.

The overall physical footprint now includes 93 full-service bank branches across Tennessee, Kentucky, Alabama, and Georgia, following the merger. The associated occupancy and equipment costs contribute to the overall noninterest expense base.

Here's a quick look at the key Q3 2025 expense and related figures:

Cost Component	Reported Amount/Rate (Q3 2025)
Cost of Deposits	2.53%
Adjusted Core Noninterest Expense	$93.5 million
Merger and Integration Costs	$16.1 million
Total Full-Service Bank Branches	93

Within the noninterest expense, you should note the components driving the costs:

• Personnel and compensation expenses are the largest non-interest cost component.
• The increase in adjusted noninterest expense reflects higher operating costs, including increases in compensation and occupancy expense associated with a larger organization.

Management noted they are on pace to achieve 50% of deal synergies in the second half of 2025.

FB Financial Corporation (FBK) - Canvas Business Model: Revenue Streams

The revenue generation for FB Financial Corporation (FBK) is heavily weighted toward traditional banking activities, as evidenced by the third quarter of 2025 results.

The primary driver is Net Interest Income (NII), which for Q3 2025 stood at $147.2 million. This single component accounted for 84.35% of the total reported revenue for the period. This strong performance was supported by a Net Interest Margin (NIM) that expanded to 3.95% on a tax-equivalent basis for Q3 2025, up from 3.68% in the previous quarter.

The secondary, yet significant, revenue source is Noninterest income (Core), reported as an adjusted $27.3 million for the same quarter. This figure, when combined with the NII, aligns closely with the reported total revenue of $173.88 million for Q3 2025.

Here is a summary of the key revenue components for FB Financial Corporation (FBK) in Q3 2025:

Revenue Component	Amount (Q3 2025)	Notes
Net Interest Income (NII)	$147.2 million	Represents 84.35% of total revenue
Noninterest Income (Core, Adjusted)	$27.3 million	Implied component of total revenue
Mortgage Banking Income	$13.5 million	Specific component of Noninterest Income
Total Revenue (Reported)	$173.88 million	Reported revenue for Q3 2025

You can see the impact of the Southern States Bancshares, Inc. merger, which closed on July 1, 2025, as the Q3 2025 NII of $147.2 million was a 38.9% increase from the same quarter last year.

The remaining revenue streams, which fall under the Noninterest Income category, are derived from various fee-based services and portfolio activities. These include:

• Mortgage banking income, which was $13.5 million in Q3 2025, up from $13.0 million in the prior quarter.
• Service charges.
• Interchange fees.
• Investment services fees.
• Interest and fees from commercial and consumer loan portfolios, which contribute to the overall interest income base. The total bank interest income for the period ending September 30, 2025, was $236.898M.

The company is focused on driving profitability through margin expansion and synergy realization from the recent acquisition. Finance: draft 13-week cash view by Friday.