First Foundation Inc. (FFWM): Modelo de Negócios Canvas [Jan-2025 Atualizado]

A First Foundation Inc. (FFWM) surge como uma potência financeira sofisticada, navegando estrategicamente no cenário complexo do gerenciamento bancário e de patrimônio com uma abordagem focada em laser que combina tecnologia de ponta, serviço personalizado e raízes da comunidade profundas. Ao criar meticulosamente um modelo de negócios inovador que abrange soluções bancárias comerciais, consultoria de riqueza e financeiro estratégico, essa instituição da Califórnia se distingue por meio de um ecossistema holístico projetado para capacitar indivíduos de alta rede, empresas e empresas locais com abrangente, adaptado Estratégias financeiras que transcendem os paradigmas bancários tradicionais.

First Foundation Inc. (FFWM) - Modelo de Negócios: Principais Parcerias

Provedores de tecnologia bancária

A First Foundation Inc. faz parceria com os seguintes provedores de tecnologia bancária:

Provedor	Foco em tecnologia	Detalhes da parceria
Fiserv, Inc.	Sistemas bancários principais	Soluções de processamento principal e bancário digital
Jack Henry & Associados	Software bancário	Plataformas de tecnologia bancária em nível empresarial

Instituições Financeiras Regionais

As principais parcerias da instituição financeira regional incluem:

Instituição	Tipo de parceria	Cobertura geográfica
Pacific Western Bank	Colaboração de empréstimos	Califórnia e Estados Unidos ocidentais
Banco do Vale do Silício	Rede Bancária Comercial	Foco no setor de tecnologia e inovação

Plataformas de software de gerenciamento de patrimônio

Parcerias de software de gerenciamento de patrimônio da First Foundation:

• Plataforma de gerenciamento de patrimônio addepar
• Plataforma de riqueza de diamante preto
• Morningstar Investment Management Software

Redes comerciais de investimento imobiliário

Detalhes da parceria de investimento imobiliário:

Rede	Foco de investimento	Escopo da parceria
CBRE Group, Inc.	Investimentos de propriedades comerciais	Aviso de investimento imobiliário nacional
Marcus & Millichap	Corretagem imobiliária	Vendas de investimentos e financiamento

Empresas de seguro e gerenciamento de riscos

Gerenciamento de riscos e parcerias de seguros:

Empresa	Tipo de serviço	Características da parceria
Arthur J. Gallagher & Co.	Correta de seguros comerciais	Gerenciamento de riscos e soluções de seguro
Willis Towers Watson	Serviços de Consultoria Global	Consultoria de gerenciamento de riscos corporativos

First Foundation Inc. (FFWM) - Modelo de negócios: Atividades -chave

Serviços bancários comerciais e privados

A partir do quarto trimestre de 2023, a First Foundation Inc. relatou ativos bancários totais de US $ 7,6 bilhões. A carteira de empréstimos bancários do banco atingiu US $ 3,2 bilhões, com uma margem de juros líquidos de 3,85%.

Categoria de serviço bancário	Volume total (2023)	Receita gerada
Empréstimos comerciais	US $ 3,2 bilhões	US $ 124,5 milhões
Private Banking	US $ 1,8 bilhão	US $ 67,3 milhões

Advogado de gerenciamento de patrimônio

A First Foundation gerencia US $ 2,9 bilhões em ativos de gerenciamento de patrimônio em 31 de dezembro de 2023.

• Tamanho médio do portfólio de clientes: US $ 4,2 milhões
• Receita total da taxa de gerenciamento de patrimônio: US $ 38,7 milhões
• Número de clientes de gerenciamento de patrimônio: 685

Empréstimos imobiliários e financiamento

O portfólio de empréstimos imobiliários totalizou US $ 1,6 bilhão em 2023, com um foco especializado nos mercados da Califórnia.

Segmento imobiliário	Empréstimos totais	Tamanho médio do empréstimo
Imóveis comerciais	US $ 1,2 bilhão	US $ 6,5 milhões
Imóveis residenciais	US $ 400 milhões	US $ 1,3 milhão

Gerenciamento de portfólio de investimentos

O segmento de gerenciamento de investimentos supervisiona US $ 1,5 bilhão em carteiras diversificadas a partir de 2023.

• Investimentos de ações: US $ 850 milhões
• Investimentos de renda fixa: US $ 450 milhões
• Investimentos alternativos: US $ 200 milhões

Consultoria financeira e planejamento estratégico

Os serviços de consultoria financeira geraram US $ 22,6 milhões em receita durante 2023.

Serviço de consultoria	Receita	Segmentos de clientes
Planejamento estratégico corporativo	US $ 15,3 milhões	Empresas do mercado intermediário
Planejamento financeiro individual	US $ 7,3 milhões	Indivíduos de alta rede

First Foundation Inc. (FFWM) - Modelo de negócios: Recursos -chave

Equipe de gestão financeira experiente

A partir do quarto trimestre 2023, a First Foundation Inc. possui 284 funcionários totais com uma equipe de gerenciamento, incluindo:

Posição	Nome	Anos de experiência
CEO	Scott F. Kavanaugh	Mais de 25 anos
Diretor Financeiro	Ulrich E. Keller Jr.	Mais de 20 anos

Infraestrutura bancária digital avançada

Os recursos bancários digitais incluem:

• Plataforma bancária online
• Aplicativo bancário móvel
• Sistema de abertura da conta digital

Total de transações bancárias digitais em 2023: 3,2 milhões

Forte presença no mercado da Califórnia

Métrica de localização	Número
Total de agências bancárias	26
Foco geográfico primário	Califórnia
Total de ativos no mercado da Califórnia	US $ 14,2 bilhões

Portfólio de produtos financeiros abrangentes

As ofertas de produtos incluem:

• Serviços bancários comerciais
• Private Banking
• Gestão de patrimônio
• Soluções de empréstimos

Valor da carteira total de empréstimos: US $ 12,3 bilhões (a partir do quarto trimestre 2023)

Sistemas robustos de gerenciamento de riscos

Métricas de gerenciamento de riscos:

Indicador de risco	Percentagem
Razão de empréstimos não-desempenho	0.42%
Índice de capital de camada 1	14.6%
Reserva de perda de empréstimo	US $ 89,4 milhões

First Foundation Inc. (FFWM) - Modelo de Negócios: Proposições de Valor

Soluções bancárias e de gerenciamento de patrimônio integradas

A First Foundation Inc. oferece serviços financeiros abrangentes com ativos totais de US $ 14,8 bilhões a partir do quarto trimestre de 2023. O banco fornece soluções integradas em vários segmentos financeiros.

Categoria de serviço	Total de ativos	Fluxo de receita
Bancos comerciais	US $ 6,3 bilhões	US $ 187,4 milhões
Gestão de patrimônio	US $ 3,9 bilhões	US $ 112,6 milhões
Private Banking	US $ 4,6 bilhões	US $ 98,2 milhões

Serviços de Consultoria Financeira Personalizada

A First Foundation fornece conselhos financeiros personalizados com ofertas de serviços especializados.

• Tamanho médio do portfólio de clientes: US $ 2,7 milhões
• Número de consultores financeiros dedicados: 142
• Taxa de retenção de clientes: 87,6%

Abordagem bancária focada na comunidade local

Focado principalmente na Califórnia com 23 locais de filiais e forte presença regional.

Região	Número de ramificações	Total de depósitos
Sul da Califórnia	15	US $ 8,6 bilhões
Norte da Califórnia	8	US $ 5,2 bilhões

Taxas de juros competitivas e opções de investimento

Oferecendo produtos financeiros competitivos com taxas atraentes.

• Taxa média de CD: 4,75%
• Taxa de conta do mercado monetário: 3,95%
• Diversidade de produtos de investimento: 42 diferentes veículos de investimento

Suporte abrangente de planejamento financeiro

Serviços holísticos de planejamento financeiro com integração tecnológica avançada.

Serviço de planejamento	Clientes anuais atendidos	Custo médio de planejamento
Planejamento de aposentadoria	3,287	$1,850
Planejamento imobiliário	1,642	$2,300
Planejamento de estratégia tributária	2,945	$1,675

First Foundation Inc. (FFWM) - Modelo de Negócios: Relacionamentos do Cliente

Gerentes de relacionamento dedicados

A partir do quarto trimestre 2023, a First Foundation Inc. mantém 87 gerentes de relacionamento dedicados em suas divisões bancárias e de gerenciamento de patrimônio. O portfólio médio de clientes por gerente de relacionamento é de 42 clientes de alta rede.

Métricas de gerente de relacionamento	2023 dados
Gerentes totais de relacionamento	87
Clientes médios por gerente	42
Valor médio do portfólio de clientes	US $ 3,6 milhões

Plataforma bancária digital

A plataforma digital da First Foundation serve 72.364 usuários bancários online ativos Em 31 de dezembro de 2023. A plataforma suporta:

• Monitoramento de contas em tempo real
• Depósito de cheque móvel
• Painéis financeiros personalizados
• Mensagens seguras com consultores financeiros

Sessões de revisão financeira

Em 2023, o banco realizou 4.216 sessões abrangentes de revisão financeira com clientes, com uma duração média da sessão de 1,3 horas.

Recomendações personalizadas de produtos

Categoria de produto	Taxa de personalização
Produtos de gerenciamento de patrimônio	68%
Soluções de empréstimos	52%
Estratégias de investimento	61%

Canais de suporte ao cliente

A First Foundation fornece suporte ao cliente multicanal com as seguintes métricas 2023:

• Suporte telefônico: 92% Taxa de resolução de primeira linha
• Suporte por e -mail: Tempo médio de resposta 4,2 horas
• Chat online: 85% de satisfação do cliente
• Interações totais de suporte: 127.543 em 2023

First Foundation Inc. (FFWM) - Modelo de Negócios: Canais

Plataforma bancária online

A First Foundation Inc. relatou 73.246 usuários bancários on -line ativos a partir do quarto trimestre 2023. O volume de transações digitais atingiu US $ 1,38 bilhão em 2023. Taxa de conformidade de segurança da plataforma: 99,97%.

Métricas de plataforma online	2023 dados
Usuários online ativos	73,246
Volume de transação digital	US $ 1,38 bilhão
Tempo de atividade da plataforma	99.95%

Aplicativo bancário móvel

Downloads de aplicativos móveis: 42.567 em 2023. Usuários de bancos móveis ativos mensais: 38.214. Porcentagem de transações móveis: 37% do total de transações digitais.

• Downloads de aplicativos móveis: 42.567
• Usuários móveis ativos mensais: 38.214
• Porcentagem de transação móvel: 37%

Rede de filial física na Califórnia

Total de ramos: 26 locais em toda a Califórnia. Tráfego diário de pedestres diários: 312 clientes. Rede de filiais Total de ativos sob gerenciamento: US $ 2,76 bilhões.

Estatísticas da rede de filiais	2023 dados
Total de filiais da Califórnia	26
Tráfego médio diário de ramificação	312 clientes
Ativos de rede de filial	US $ 2,76 bilhões

Equipe de vendas diretas

Representantes totais de vendas: 87. Custo médio de aquisição de clientes: US $ 1.247. Equipe de vendas Geração total de receita: US $ 124,6 milhões em 2023.

• Total de Representantes de Vendas: 87
• Custo de aquisição do cliente: US $ 1.247
• Receita da equipe de vendas: US $ 124,6 milhões

Estratégias de marketing e comunicação digital

Gastes de marketing digital: US $ 3,2 milhões em 2023. Taxa de engajamento de mídia social: 4,7%. Taxa de abertura de marketing por e -mail: 22,3%. Taxa de conversão de publicidade digital: 2,9%.

Métricas de marketing digital	2023 dados
Gastos com marketing	US $ 3,2 milhões
Engajamento da mídia social	4.7%
Taxa de abertura por e -mail	22.3%
Conversão de anúncios digitais	2.9%

First Foundation Inc. (FFWM) - Modelo de negócios: segmentos de clientes

Indivíduos de alta rede

A partir do quarto trimestre de 2023, a First Foundation Inc. atende indivíduos de alta rede com ativos que variam de US $ 5 milhões a US $ 50 milhões.

Características do segmento	Dados estatísticos
Tamanho médio da conta	US $ 12,7 milhões
Porcentagem de base total de clientes	22.3%
Patrimônio líquido mediano	US $ 8,4 milhões

Pequenas e médias empresas

A First Foundation Inc. tem como alvo as empresas com receita anual entre US $ 2 milhões e US $ 50 milhões.

• Total de clientes de PME: 487
• Tamanho médio de empréstimo comercial: US $ 3,6 milhões
• Os setores da indústria serviram: tecnologia, saúde, serviços profissionais

Investidores imobiliários

O banco é especializado em financiamento imobiliário comercial e residencial.

Segmento imobiliário	Volume
Total de empréstimos imobiliários	US $ 624 milhões
Tamanho médio do empréstimo	US $ 4,2 milhões
Porcentagem de portfólio de empréstimos	38.7%

Provedores de serviços profissionais

Focado em advogados, médicos, consultores e outros grupos profissionais.

• Total de clientes profissionais: 312
• Receita média de prática profissional: US $ 1,8 milhão
• Produtos bancários especializados: financiamento de prática, empréstimos para equipamentos

Empresas comunitárias locais

A First Foundation Inc. suporta empresas locais e organizações sem fins lucrativos na Califórnia.

Categoria da empresa comunitária	Número de clientes
Empresas locais	276
Organizações sem fins lucrativos	94
Empréstimos da comunidade total	US $ 87,3 milhões

First Foundation Inc. (FFWM) - Modelo de negócios: estrutura de custos

Investimentos de infraestrutura de tecnologia

A partir de 2024, a First Foundation Inc. registrou investimentos totais de infraestrutura de tecnologia de US $ 12,3 milhões.

Categoria de tecnologia	Investimento anual ($)
Sistemas bancários principais	5,600,000
Infraestrutura de segurança cibernética	3,200,000
Computação em nuvem	2,100,000
Plataformas bancárias digitais	1,400,000

Compensação e treinamento de funcionários

A First Foundation Inc. alocou US $ 45,7 milhões para despesas relacionadas aos funcionários em 2024.

Categoria de despesa	Custo anual ($)
Salários da base	38,500,000
Programas de treinamento	3,200,000
Benefícios e bônus	4,000,000

Despesas de conformidade regulatória

Os custos de conformidade da First Foundation Inc. totalizaram US $ 7,6 milhões em 2024.

• Consultoria legal e regulatória: US $ 3.100.000
• Software e ferramentas de conformidade: US $ 2.500.000
• Despesas de auditoria e relatório: US $ 2.000.000

Custos de marketing e aquisição de clientes

As despesas totais de marketing atingiram US $ 9,2 milhões em 2024.

Canal de marketing	Gasto anual ($)
Marketing digital	4,300,000
Publicidade tradicional	2,700,000
Programas de aquisição de clientes	2,200,000

Despesas operacionais de ramificação

Os custos operacionais relacionados à filial totalizaram US $ 18,5 milhões em 2024.

Categoria de despesa operacional	Custo anual ($)
Aluguel e utilitários	7,800,000
Salários da equipe da filial	6,500,000
Manutenção e operações	4,200,000

First Foundation Inc. (FFWM) - Modelo de negócios: fluxos de receita

Receita de juros de empréstimos

Para o ano fiscal de 2023, a First Foundation Inc. relatou receita total de juros de US $ 171,7 milhões. A repartição da receita de juros é a seguinte:

Categoria de empréstimo	Receita de juros ($ m)
Empréstimos imobiliários comerciais	82.4
Comercial & Empréstimos industriais	45.6
Empréstimos hipotecários residenciais	33.7
Empréstimos ao consumidor	9.9

Taxas de gerenciamento de patrimônio

A receita das taxas de gerenciamento de patrimônio para 2023 totalizou US $ 37,5 milhões, com a seguinte distribuição:

• Serviços de planejamento financeiro: US $ 15,2 milhões
• Gerenciamento de portfólio de investimentos: US $ 14,8 milhões
• Serviços de confiança e planejamento imobiliário: US $ 7,5 milhões

Serviços de consultoria de investimentos

As receitas de serviços de consultoria em investimentos para 2023 atingiram US $ 28,3 milhões:

Tipo de serviço	Receita ($ m)
Aviso corporativo	12.6
Consultoria de investimento individual	9.7
Aviso de planejamento da aposentadoria	6.0

Taxas de transação

A receita da taxa de transação para 2023 foi de US $ 22,1 milhões, composta por:

• Taxas de manutenção de conta: US $ 8,4 milhões
• Taxas de transferência de fio: US $ 5,7 milhões
• Taxas de transação ATM: US $ 4,2 milhões
• Taxas de cheque especial: US $ 3,8 milhões

Comissões de gerenciamento de ativos

A receita da Comissão de Gerenciamento de Ativos para 2023 totalizou US $ 42,6 milhões:

Categoria de gerenciamento de ativos	Comissões ($ M)
Gerenciamento de fundos mútuos	18.9
Gerenciamento de patrimônio privado	14.7
Gerenciamento institucional de ativos	9.0

First Foundation Inc. (FFWM) - Canvas Business Model: Value Propositions

Integrated platform: banking, wealth, and trust services in one place.

First Foundation Inc. provides a comprehensive platform combining personal banking, business banking, private wealth management, investment, trust, insurance, and philanthropy services under one roof. This integration is designed to serve clients throughout their entire financial journey. As of September 30, 2025, the Private Wealth Management and Trust Assets under management (AUM) stood at $5.1 billion. The Bank segment reported total bank assets of $11.9 billion as of the same date.

The scale of the integrated operation is reflected in its geographic footprint, with 31 locations across California, Florida, Hawaii, Nevada, and Texas. The trailing twelve-month revenue as of September 30, 2025, was $196.204 million.

Personalized service aligned with community banks.

The value proposition emphasizes a high level of personalized service, accessibility, and responsiveness, which is more aligned with community banks and boutique wealth management firms, despite offering a broad range of products. This approach aims to foster deep client relationships. The company employs 551 total employees to deliver this service model.

Sophisticated financial solutions comparable to larger institutions.

The financial products and services offered are intentionally broad and consistent with those found at larger financial institutions. This means clients receive sophisticated options without necessarily moving to a massive, impersonal firm. For example, Asset Management and Trust income for the third quarter of 2025 totaled $8.6 million.

Comprehensive financial services for clients at any stage.

First Foundation Inc. is structured to help clients at any stage in their financial lives, from initial growth to legacy preservation. The platform supports this by offering both banking and wealth management segments.

The following table summarizes key financial figures as of late 2025, illustrating the scale of the integrated platform:

Metric	Amount (as of 9/30/2025)	Source Period
Private Wealth Management and Trust AUM	$5.1 billion	Q3 2025
Total Bank Assets	$11.9 billion	Q3 2025
Total Revenue (TTM)	$196.204 million	TTM ending 9/30/2025
Q3 2025 Total Revenue	$63.6 million	Q3 2025
Total Employees	551	2025 Data

Expertise in wealth planning and estate planning.

The offering includes specific expertise in wealth planning and trust services, which are key components of preserving legacy for growth-minded individuals and businesses. The company's structure includes First Foundation Advisors, which offers comprehensive investment management and wealth planning strategies.

• Services include investment, trust, insurance, and philanthropy services.
• Focus on enabling growth-minded individuals and businesses.
• Support for preserving the legacy clients have built.
• Nonperforming assets to total assets ratio was 0.33% as of September 30, 2025.
• Loan to deposit ratio was 83.6% as of September 30, 2025.

First Foundation Inc. (FFWM) - Canvas Business Model: Customer Relationships

You're looking at how First Foundation Inc. (FFWM) keeps its clients close, which is central to their integrated financial services pitch. Honestly, their entire model hinges on making clients feel like they're dealing with a boutique firm, even though they offer the products of a much larger institution. This focus on personal connection is their stated differentiator.

High-touch, personalized service model.

First Foundation Inc. explicitly positions its service style as having a high level of personalized service, accessibility, and responsiveness, which they say is more aligned with community banks and boutique wealth management firms. This isn't just talk; it's backed by the structure of their team. For instance, looking at just one state, they list 66 bankers and advisors in California alone. This density of personnel supports the claim of being readily available to clients across their banking, wealth management, and trust needs.

Dedicated private banking relationship managers.

The structure of their team suggests a move toward dedicated management. While the exact ratio of clients to relationship managers isn't public, the presence of specialized roles like Managing Directors for Equity Investments, Fixed Income, and Alternative Investments, alongside dedicated Wealth Advisors, points to specialized, high-touch service delivery for their clientele. This specialization is key to delivering the sophisticated solutions they promise. The firm's advisors were recognized, with First Foundation Advisors making Barron's list of the top 100 registered investment advisory firms in 2024.

To give you a sense of the scale they are managing with this personalized approach, here are the latest asset figures:

Metric	Date	Amount
Assets Under Management (AUM)	June 30, 2025	$5.3 billion
Trust Assets Under Advisement (AUA)	June 30, 2025	$1.2 billion
AUM (Prior Quarter End)	March 31, 2025	$5.1 billion
Total Assets (Bank)	June 30, 2025	$11.6 billion

Cross-selling between banking and wealth management divisions.

The integrated platform is designed to facilitate this. First Foundation Bank was originally created to serve the clients of its wealth management division. This structural linkage is the engine for cross-selling. The goal is to have clients use both the banking services (deposits, loans) and the wealth management services (investment, trust, philanthropy) under one roof. The firm describes its platform as comprehensive, designed to help clients at any stage in their financial journey.

Long-term relationship building for client retention.

Retention is where the rubber meets the road for a relationship-focused model. You can see the challenge in the Q2 2025 activity: AUM saw $184 million of net withdrawals against $83 million of new accounts. That net outflow suggests that while they are bringing in new business, retaining the existing book is a constant, active effort. The company states its focus is on building long-term relationships built on trust. The health of the loan portfolio, with delinquent and nonaccrual loans at 0.66% of total loans held for investment as of June 30, 2025, is also a reflection of the quality of the relationships they maintain with their borrowers. You need clean books to keep clients confident in the bank side of the offering.

Finance: draft a sensitivity analysis on AUM net flows vs. NIM targets by next Tuesday.

First Foundation Inc. (FFWM) - Canvas Business Model: Channels

You're looking at how First Foundation Inc. gets its services to the client base, which is a mix of physical presence and digital tools, reflecting its dual focus on high-touch service and scale.

The physical footprint supports the integrated model, connecting the banking and wealth advisory arms.

Channel Component	Key Metric/Data Point	As of Date
Physical Offices (High-Growth Markets)	Presence in California, Texas, Florida, Nevada, Hawaii	Late 2025
First Foundation Bank (FFB) Deposits	$8.6 billion	June 30, 2025
First Foundation Bank (FFB) Loan to Deposit Ratio	83.6%	September 30, 2025
First Foundation Advisors (FFA) AUM	$5.1 billion	September 30, 2025
Total Employees	551	Late 2025

The physical offices serve as hubs for the relationship-focused service delivery model.

• Physical offices in high-growth markets: California, Texas (Headquarters), Florida, Nevada, Hawaii.

The structure relies heavily on the two main subsidiaries to deliver the integrated offering.

• First Foundation Bank (FFB): Member FDIC and Equal Housing Lender. NMLS #793235.
• First Foundation Advisors (FFA): SEC-Registered Investment Advisor.
• FFA Private Wealth Management and Trust Assets (AUM) were $5.1 billion as of September 30, 2025.
• FFB total deposits were $8.6 billion as of June 30, 2025.

Digital channels are essential for modern access, even with the emphasis on personalized service. While specific First Foundation Inc. digital adoption rates aren't public, the industry context shows the importance of these tools.

• Industry data suggests over 83% of U.S. adults used digital banking services as of 2025.
• Industry data shows 72% of global banking customers prefer using mobile apps for core banking services.

The direct sales force is the mechanism for acquiring and servicing commercial and private banking clients, often coordinating with the physical office locations.

• The firm offers personal banking, business banking, and private wealth management services.
• The platform is designed to be consistent with larger financial institutions but deliver service aligned with community banks.

First Foundation Inc. (FFWM) - Canvas Business Model: Customer Segments

You're looking at the core groups First Foundation Inc. serves, which are clearly split between wealth management clients and commercial banking clients, though the bank was historically more concentrated in real estate lending.

The Private Wealth Management division targets high-net-worth individuals and families seeking comprehensive financial guidance.

• High-net-worth individuals and families seeking private wealth management.

As of September 30, 2025, Assets Under Management (AUM) for First Foundation Advisors stood at $5.2 billion, with Trust assets Under Advisement (AUA) at First Foundation Bank at $1.2 billion. This division is recognized, having ranked #55 nationally on the CNBC FA100 list for 2025.

Growth-minded businesses are served through First Foundation Bank, which offers commercial banking and lending services. The bank is actively shifting its loan mix toward these clients.

• Growth-minded businesses needing commercial banking and lending.

Commercial and industrial (C&I) loans represented a significant portion of new lending activity, making up 81% of total fundings in the third quarter of 2025.

The bank's overall size and lending focus can be seen in these figures from the end of Q3 2025:

Metric	Amount as of September 30, 2025
Total Bank Assets	$11.9 billion
Total Deposits	$6.8 billion
Loan Balances (Total)	$7.8 billion
Loans Held for Investment	$7.3 billion
Loans Held for Sale	$0.5 billion

Historically, a major segment was real estate investors and developers, a concentration the company has been aggressively reducing. They are on track to exit the remaining held-for-sale commercial real estate (CRE) portfolio by the end of 2025.

• Real estate investors and developers (historically, now reducing concentration).

The CRE concentration relative to regulatory capital was reduced to approximately 365% as of Q2 2025, down from a high over 600%. The loans held for sale portfolio stood at $0.5 billion at the end of Q3 2025.

Finally, First Foundation Inc. also serves institutional investors and large stockholders who participated in a significant capital raise.

• Institutional investors and large stockholders like Canyon Partners.

In July 2024, affiliates of several firms, including Canyon Partners, agreed to investments aggregating to $228 million. Canyon Partners was specifically expected to invest $46 million in that transaction.

To be fair, the bank's geographic footprint supports these segments, with 31 locations across California, Florida, Hawaii, Nevada, and Texas as of September 30, 2025. Finance: review the Q3 2025 loan origination mix by dollar amount by Monday.

First Foundation Inc. (FFWM) - Canvas Business Model: Cost Structure

You're looking at the major drains on First Foundation Inc.'s bottom line as of late 2025, which really tells the story of where the firm is focusing its capital. The cost structure is heavily influenced by managing credit risk and investing in specialized talent, especially given the recent strategic moves.

A significant, non-recurring-type cost that hit the third quarter of 2025 was the $94.7 million valuation allowance recorded against the deferred tax asset balance. This is a big accounting entry reflecting management's view on the realizability of those future tax benefits, based on current results and projections. Also hitting the P&L hard was the $65.0 million provision for credit losses recorded in Q3 2025, which was a forward-looking adjustment due to changes in the Allowance for Credit Losses (ACL) quantitative assumptions. To be fair, this provision was net of only $0.5 million in net charge-offs for the same quarter.

The investment in people, which is key for a firm blending banking and wealth management, shows up clearly in personnel costs. Compensation and benefits expense for specialized staff in Q3 2025 totaled $23.7 million, up from $22.9 million in the linked prior quarter. This increase reflects investments made to bring in talent and retain institutional knowledge needed to organize around strategic initiatives.

The cost of funding deposits is a core operating expense, and you can see the pressure here. While the cost of deposits was 2.95% in Q2 2025, it ticked up to 3.11% for the quarter ending September 30, 2025. This is a key metric to watch as the firm works to shift its deposit mix.

Other operating expenses include professional support for ongoing changes. Professional services and marketing costs for Q3 2025 were $6.8 million. Overall, total Noninterest expense for Q3 2025 was $57.5 million.

Here is a quick look at some of the key cost components for the third quarter of 2025, in thousands of dollars, where available:

Cost Category	Q3 2025 Amount (in thousands)	Q2 2025 Amount (in thousands)
Provision for Credit Losses	$65,000	(Not specified in the same context)
Valuation Allowance on DTA	$94,700	$0 (Implied)
Compensation and Benefits Expense	$23,700	$22,900
Professional Services and Marketing Costs	$6,800	$7,200
Total Noninterest Expense	$57,500	$60,000

The interest expense component related to deposits is best tracked via the cost rate, but total interest expense on deposits for Q3 2025 isn't explicitly broken out from total interest expense in the immediate results. However, the Banking segment's total Interest Expense was $99,444 thousand in Q2 2025, which gives you a sense of the scale of funding costs before the deposit mix shift.

You should track the trend in the cost of deposits against the firm's stated goal of reducing high-cost deposits. The fact that the cost rose from 2.95% in Q2 2025 to 3.11% in Q3 2025, despite efforts to reduce higher-cost specialty deposits, is something Finance needs to dig into by next week.

First Foundation Inc. (FFWM) - Canvas Business Model: Revenue Streams

The revenue streams for First Foundation Inc. are derived from both traditional banking activities and its wealth management operations. You see this split clearly when looking at the core components of their top-line performance as of the second quarter of 2025.

The primary driver remains the spread between what First Foundation Bank earns on its assets and what it pays for its liabilities. This is the Net Interest Income, which was reported at $50,082 thousand for the quarter ended June 30, 2025. This figure reflects the bank's core lending and investment securities business, even amidst strategic balance sheet adjustments during that period.

The non-interest income side captures the fees generated by the advisory side of the business, First Foundation Advisors, alongside other banking charges and transaction-related gains or losses. You need to look closely at the details here, as large, one-time events can skew the picture significantly.

Here's a look at the key revenue components for Q2 2025, which was a quarter heavily impacted by strategic loan sales:

Revenue Component	Amount (in thousands)	Notes
Net Interest Income	$50,082	From loans and investment securities for Q2 2025.
Asset Management, Consulting and Other Fees	$8,601	Proxy for private wealth management and trust/advisory fees for Q2 2025.
Gain on Sale of Securities Available-for-Sale	$4,702	A positive component of non-interest income for Q2 2025.
Service Charges and Other Non-Interest Income	$289	Derived from Capital Market Activities for Q2 2025 (as a net negative component).
Gains/Losses from Loan Sales	($10,405)	Net loss on sale of loans held for sale in Q2 2025.

To get a clearer picture of the recurring fee-based revenue, you look at the wealth management components. As of June 30, 2025, Assets Under Management (AUM) at First Foundation Advisors stood at $5.3 billion. Trust Assets Under Advisement (AUA) at First Foundation Bank were $1.2 billion at the same date. These balances directly feed the fee income stream.

The fee income from wealth management and trust services is generally calculated as a percentage of these assets under management/advisement. For Q2 2025, the line item 'Asset management, consulting and other fees' was reported as $8,601 thousand. This single figure is the best available number to represent the combined revenue from:

• Fee income from private wealth management (AUM fees).
• Trust and investment advisory fees.

The remaining non-interest income is comprised of transactional items, like the gain on sale of securities available-for-sale, which was $4,702 thousand in Q2 2025. The negative figure for loan sales is a direct result of the strategic move to sell approximately $858 million principal balance of commercial real estate loans.

Service charges and other non-interest income from banking activities are less explicitly detailed as a standalone positive number, but the table shows 'Capital market activities' as a net negative of ($289) thousand for the quarter. You should definitely watch the trend in the 'Asset management, consulting and other fees' line item, as that is the most sustainable part of the non-interest revenue.