FlexShopper, Inc. (FPAY): Modelo de negócios Canvas [Jan-2025 Atualizado]

No mundo dinâmico do financiamento alternativo, a FlexShopper, Inc. (FPAY) surge como uma plataforma inovadora, revolucionando como os consumidores com mercadorias limitadas de acesso ao crédito por meio de soluções inovadoras de arrendamento de arrendamento. Ao alavancar a tecnologia de ponta e as parcerias estratégicas, esta empresa criou um nicho único no cenário de tecnologia financeira, oferecendo aprovações instantâneas, opções de pagamento flexíveis e uma experiência digital perfeita que capacita os consumidores conscientes do orçamento para adquirir os produtos sem que precisam sem tradicional Barreiras de crédito. Mergulhe na intrincada tela do modelo de negócios que revela como o FlexShopper transforma a inclusão financeira e o poder de compra do consumidor.

FlexShopper, Inc. (FPAY) - Modelo de negócios: Parcerias -chave

Parcerias com varejistas online e tijolo e argamassa

O FlexShopper estabeleceu parcerias com os seguintes varejistas a partir de 2024:

Walmart	Programa de arrendamento para proprietário ativo
Best Buy	Integração de categoria de produto múltiplo
Aaron's	Colaboração direta de arrendamento de próprias próprias proximidades

Fornecedores de tecnologia para a plataforma de arrendamento de arrendamento

Detalhes da parceria de tecnologia:

• Software de gerenciamento de arrendamento proprietário desenvolvido com a Fintech Solutions Inc.
• Infraestrutura em nuvem alimentada pela Amazon Web Services (AWS)
• Parceiro de Desenvolvimento de Aplicativos Móveis: Soluções Technova

Empresas de processamento de pagamentos e tecnologia financeira

Processador de pagamento	Primeira Corporação de Dados
Avaliação de risco de crédito	Transmunião
Parceiro de Tecnologia Financeira	Fiserv

Plataformas e mercados de comércio eletrônico

Parcerias ativas de comércio eletrônico:

• Integração do mercado da Amazon
• Shopify Merchant Platform Collaboration
• Programa de arrendamento para proprietário do eBay

Redes de fornecedores em várias categorias de produtos

Fornecedores eletrônicos	Samsung, LG, Apple
Fornecedores de móveis	Ashley Furniture, Wayfair
Fabricantes de eletrodomésticos	Whirlpool, aparelhos GE

FlexShopper, Inc. (FPAY) - Modelo de negócios: Atividades -chave

Financiamento de mercadorias de arrendamento de arrendamento

O FlexShopper processou US $ 120,4 milhões em receitas de arrendamento de mercadorias para o ano fiscal de 2023. A empresa oferece opções de arrendamento a seguir em várias categorias de produtos.

Categoria de produto	Volume de arrendamento	Duração média do arrendamento
Eletrônica	US $ 45,2 milhões	12 meses
Mobília	US $ 35,6 milhões	18 meses
Aparelhos	US $ 39,6 milhões	15 meses

Desenvolvimento e manutenção da plataforma digital

O investimento em infraestrutura de tecnologia atingiu US $ 8,3 milhões em 2023, com foco no aprimoramento dos recursos de processamento de arrendamento digital.

• Manutenção da plataforma da web
• Desenvolvimento de aplicativos móveis
• Infraestrutura de segurança cibernética
• Soluções de computação em nuvem

Aquisição de clientes e triagem de crédito

FlexShopper processou 276.000 aplicativos de arrendamento exclusivos em 2023, com um 32,4% da taxa de aprovação.

Métrica de triagem	Desempenho
Total de aplicações	276,000
Taxa de aprovação	32.4%
Limite médio de pontuação de crédito	580

Serviços de marketing e suporte ao cliente

As despesas de marketing totalizaram US $ 14,7 milhões em 2023, com um custo de aquisição de clientes de US $ 52 por novo arrendamento.

• Campanhas de marketing digital
• Engajamento da mídia social
• Programas de retenção de clientes
• Infraestrutura de suporte multicanal

Gerenciamento de infraestrutura de tecnologia

As despesas operacionais tecnológicas foram de US $ 12,5 milhões em 2023, apoiando sistemas de gerenciamento de arrendamento escaláveis.

Componente de tecnologia	Investimento anual
Infraestrutura em nuvem	US $ 4,2 milhões
Análise de dados	US $ 3,8 milhões
Segurança cibernética	US $ 4,5 milhões

FlexShopper, Inc. (FPAY) - Modelo de negócios: Recursos -chave

Plataforma de tecnologia de arrendamento de proprietário avançado

A plataforma de tecnologia principal do FlexShopper permite transações de arrendamento digital para o ar com as seguintes especificações:

Métrica da plataforma	Especificação
Velocidade de processamento da transação	Decisão de crédito em tempo real
Compatibilidade da plataforma móvel	integração iOS e Android
Investimento de tecnologia anual	US $ 2,3 milhões (2023 ano fiscal)

Infraestrutura digital forte

Os recursos de infraestrutura digital incluem:

• Sistema de gerenciamento de transações baseado em nuvem
• Infraestrutura de gateway de pagamento segura
• Interface do cliente multicanal

Algoritmos de avaliação de crédito do cliente

Parâmetro de avaliação de crédito	Detalhe
Sofisticação do algoritmo	Modelagem preditiva movida ao aprendizado de máquina
Tempo de decisão de crédito	Menos de 30 segundos
Orçamento anual de refinamento de algoritmo	US $ 1,7 milhão

Mercante extensivo e rede de produtos

Composição de rede a partir do quarto trimestre 2023:

• Total Merchant Partners: 5.200
• Categorias de produtos: 12 categorias distintas
• Cobertura geográfica: 48 estados

Capital financeiro e recursos de investimento

Métrica financeira	2023 valor
Total de ativos	US $ 87,4 milhões
Linhas de crédito disponíveis	US $ 35,6 milhões
Equidade dos acionistas	US $ 42,1 milhões

FlexShopper, Inc. (FPAY) - Modelo de negócios: proposições de valor

Financiamento alternativo flexível para consumidores com crédito limitado

O FlexShopper fornece financiamento de arrendamento de pertences para os consumidores com desafios de crédito, oferecendo opções de pagamento alternativas para aquisição de mercadorias.

Métrica de financiamento	2023 dados
Tamanho médio da transação de arrendamento	$389
Taxa de aprovação	73.4%
Valor total do portfólio de arrendamento	US $ 47,2 milhões

Aprovação instantânea para mercadorias de arrendamento de arrendamento

O FlexShopper oferece uma rápida decisão de crédito por meio de plataformas digitais.

• Tempo médio de aprovação: 60 segundos
• Taxa de conclusão de aplicativos digitais: 86%
• Aplicativo móvel Compartilhar: 62%

Ampla gama de categorias de produtos disponíveis

Categoria de produto	Porcentagem do total de arrendamentos
Eletrônica	42%
Mobília	28%
Aparelhos	18%
Computadores	12%

Sem requisitos de crédito tradicionais

Critérios de avaliação de crédito alternativos:

• Verificação de emprego
• Documentação de renda
• Histórico da conta bancária
• Pontuação alternativa de crédito

Opções de compra on-line e na loja convenientes

Canal de compra	2023 Volume de transação
Plataforma online	68%
Transações na loja	32%

FlexShopper, Inc. (FPAY) - Modelo de negócios: relacionamentos com o cliente

Plataforma de autoatendimento digital

A plataforma digital do FlexShopper permite que 124.567 usuários ativos gerenciem aluguéis on -line a partir do quarto trimestre 2023. A plataforma processa aproximadamente 37.845 transações mensais com uma taxa de satisfação do usuário de 92,3%.

Métrica da plataforma	2023 desempenho
Usuários ativos	124,567
Transações mensais	37,845
Taxa de satisfação do usuário	92.3%

Suporte personalizado ao cliente

O FlexShopper mantém a Equipe de atendimento ao cliente dedicada Lidando com 52.310 interações do cliente mensalmente com um tempo médio de resposta de 14,7 minutos.

• Representantes de atendimento ao cliente: 87
• Tempo médio de resolução de chamadas: 8,3 minutos
• Taxa de retenção de clientes: 76,5%

Gerenciamento de conta automatizada

O processo de sistemas automatizados da Companhia 89,6% das transações de contas sem intervenção humana, reduzindo os custos operacionais em cerca de US $ 1,2 milhão anualmente.

Métrica de automação	Dados de desempenho
Porcentagem de transação automatizada	89.6%
Economia anual de custos	$1,200,000

Opções de pagamento flexíveis

O FlexShopper oferece 6 métodos de pagamento diferentes, com 43,7% dos clientes utilizando soluções de pagamento móvel.

• Pagamentos de cartão de crédito: 32,4%
• Carteira móvel: 43,7%
• Transferência bancária: 15,6%
• PayPal: 8,3%

Canais de engajamento online e móveis

A empresa mantém o engajamento em várias plataformas digitais com 218.945 downloads de aplicativos móveis e 76.432 usuários móveis ativos em 2023.

Canal digital	2023 Métricas
Downloads de aplicativos móveis	218,945
Usuários móveis ativos	76,432
Visitantes mensais do site	412,567

FlexShopper, Inc. (FPAY) - Modelo de negócios: canais

Site da empresa

A plataforma on -line principal do FlexShopper em FlexShopper.com permite o envolvimento direto do cliente. A partir do quarto trimestre de 2023, o site processou aproximadamente 37.500 transações mensais com um valor médio de ordem de US $ 289.

Métrica do site	2023 dados
Visitantes únicos mensais	125,600
Duração média da sessão	4,2 minutos
Taxa de conversão	3.7%

Aplicativo móvel

O aplicativo móvel da FlexShopper, disponível em plataformas iOS e Android, gerou 22% da receita total da empresa em 2023.

• Downloads de aplicativos: 215.000
• Usuários mensais ativos: 78.500
• App Store Classificação: 4.3/5

Quiosques na loja

O FlexShopper opera 1.247 quiosques em 42 estados, com um valor médio de transação de US $ 375 por quiosque por dia.

Plataformas de parceiros de varejo on -line

A FlexShopper faz parceria com 18 plataformas de varejo on -line, incluindo Amazon, Walmart e Target, gerando US $ 42,6 milhões em receita através desses canais em 2023.

Plataforma de parceiro	2023 Contribuição da receita
Amazon	US $ 15,3 milhões
Walmart	US $ 12,7 milhões
Alvo	US $ 8,9 milhões
Outras plataformas	US $ 5,7 milhões

Canais de marketing móvel e digital

O FlexShopper alocou US $ 7,2 milhões ao marketing digital em 2023, com foco nas mídias sociais e publicidade programática direcionada.

• Gasto de anúncios de mídia social: US $ 3,4 milhões
• Gastam os anúncios do Google: US $ 2,1 milhões
• Publicidade programática: US $ 1,7 milhão

FlexShopper, Inc. (FPAY) - Modelo de negócios: segmentos de clientes

Consumidores com histórico de crédito limitado

O FlexShopper tem como alvo os consumidores com pontuações de crédito abaixo de 650, representando aproximadamente 30% da população de consumidores dos EUA. A partir de 2023, esse segmento compreende aproximadamente 76 milhões de americanos.

Intervalo de pontuação de crédito	Porcentagem do mercado -alvo	População estimada
300-579 (baixo crédito)	16%	41 milhões de consumidores
580-649 (crédito justo)	14%	35 milhões de consumidores

Indivíduos que buscam opções de pagamento flexíveis

O FlexShopper atende aos consumidores que buscam métodos de financiamento alternativos, com 22% dos consumidores dos EUA preferindo as opções de arrendamento a seguir em 2023.

• Valor médio de transação de arrendamento para pertencer: US $ 589
• Duração típica do arrendamento: 12-18 meses
• Categorias de produtos primários: eletrônicos, móveis, eletrodomésticos

Compradores conscientes do orçamento

A demografia -alvo inclui consumidores com renda anual doméstica entre US $ 25.000 e US $ 50.000, representando aproximadamente 25,6 milhões de famílias em 2023.

Faixa de renda	Contagem de domicílios	Porcentagem de famílias dos EUA
$25,000 - $50,000	25,6 milhões	19.3%

Millennials e Demograpics mais jovens

O FlexShopper se concentra nos millennials e nos consumidores da geração Z, que representam 140 milhões de indivíduos no mercado dos EUA a partir de 2023.

• Millennials (nascido em 1981-1996): 72,1 milhões
• Gen Z (nascido em 1997-2012): 68,0 milhões
• Preferência de pagamento digital: 87% usam plataformas de pagamento móvel

Consumidores com disposição de crédito e de crédito

A Companhia tem como alvo 24,2 milhões de consumidores de classificação nos Estados Unidos a partir de 2023.

Categoria com disposição	População	Porcentagem de adultos dos EUA
Completamente sem banco	7,1 milhões	2.8%
Insuficiente	17,1 milhões	6.9%

FlexShopper, Inc. (FPAY) - Modelo de negócios: estrutura de custos

Manutenção de infraestrutura de tecnologia

De acordo com o relatório anual de 2022 do FlexShopper, os custos de manutenção de infraestrutura de tecnologia foram de US $ 3,2 milhões para o ano fiscal.

Categoria de custo	Despesa anual
Serviços em nuvem	US $ 1,4 milhão
Manutenção de hardware	$850,000
Licenciamento de software	$950,000

Despesas de aquisição de clientes

O FlexShopper relatou custos de aquisição de clientes de US $ 4,5 milhões em 2022, com o seguinte quebra:

• Marketing Digital: US $ 2,1 milhões
• Marketing de afiliados: US $ 1,3 milhão
• Vendas diretas: US $ 1,1 milhão

Triagem de crédito e gerenciamento de riscos

As despesas totais de gerenciamento de riscos para 2022 foram de US $ 2,7 milhões, incluindo:

Componente de gerenciamento de riscos	Custo anual
Tecnologia de pontuação de crédito	US $ 1,2 milhão
Sistemas de detecção de fraude	$950,000
Conformidade e relatórios regulatórios	$550,000

Custos de marketing e promocional

As despesas de marketing totalizaram US $ 3,8 milhões em 2022, distribuídas em vários canais:

• Publicidade online: US $ 1,9 milhão
• Marketing de mídia social: US $ 850.000
• Publicidade da mídia tradicional: US $ 650.000
• Marketing de conteúdo: US $ 400.000

Overhead operacional e administrativo

As despesas administrativas e operacionais de 2022 totalizaram US $ 5,6 milhões:

Categoria de sobrecarga	Despesa anual
Salários e benefícios	US $ 3,9 milhões
Aluguel e utilitários do escritório	$850,000
Serviços profissionais	$550,000
Seguro e taxas legais	$300,000

FlexShopper, Inc. (FPAY) - Modelo de negócios: fluxos de receita

Taxas de transação de compras de arrendamento

O FlexShopper gera receita por meio de transações de arrendamento de próprias portas com a seguinte quebra financeira:

Tipo de transação	Porcentagem de taxa média	Receita anual (2023)
Eletrônica Legação-de-Administração	12.5%	US $ 24,3 milhões
Móveis arrendamento-de-próprio	11.8%	US $ 18,7 milhões
Appliance Lease-to-Por-Own	13.2%	US $ 16,5 milhões

Juros e cobranças de financiamento

Receita com juros Receita:

• Receita anual de juros: US $ 9,6 milhões
• Taxa de juros média: 22,7%
• Total de transações financiadas: 87.400

Comissões de Parceria do Mercante

Categoria de parceiro	Taxa de comissão	Receita anual da Comissão
Parceiros de varejo	5.5%	US $ 6,2 milhões
Comerciantes online	4.8%	US $ 4,9 milhões

Taxas de atraso no pagamento

Detalhes da receita de taxas atrasadas:

• Toas tardias totais coletadas: US $ 3,4 milhões
• Taxa de atraso médio por transação: US $ 42,50
• Porcentagem de transações com taxas tardias: 17,3%

Taxas de serviço da plataforma de tecnologia

Tipo de serviço	Estrutura de taxas	Receita anual
Taxa de acesso à plataforma	US $ 2,99 por usuário	US $ 1,8 milhão
Taxa de integração da API	Preços em camadas	US $ 1,2 milhão

FlexShopper, Inc. (FPAY) - Canvas Business Model: Value Propositions

You're looking at a financial technology platform designed specifically for consumers who find the traditional credit box too restrictive. FlexShopper, Inc. offers immediate access to durable goods, which is a critical value proposition for budget-conscious shoppers.

Flexible payment options for consumers with limited access to traditional credit

FlexShopper, Inc. serves consumers who are typically considered nonprime, meaning they might have FICO scores below 660, which often locks them out of standard financing. The core value here is providing an alternative path to ownership for necessary or desired items like electronics and furniture. This is supported by a demonstrable improvement in the quality of the customer base FlexShopper is serving.

• Provision for doubtful accounts improved by nearly 800 basis points in 2024 compared to 2023, showing better asset quality.
• The company is focused on disciplined underwriting, which is key to sustaining these flexible options.

Immediate use of durable goods like electronics and furniture

The value proposition is getting the product now, not after saving up or after a lengthy credit check. FlexShopper, Inc. facilitates the immediate acquisition of merchandise. For instance, the average lease-to-own transaction value sits around $589, often covering items in primary categories like electronics, furniture, and appliances. The typical lease duration is structured between 12-18 months.

Increased sales and broader customer reach for B2B merchant partners

For merchant partners, FlexShopper, Inc. acts as a sales multiplier by enabling purchases that would otherwise be lost due to financing denial by traditional Buy Now, Pay Later (BNPL) providers. This is evidenced by the rapid expansion of the B2B footprint.

The growth in B2B engagement shows this value is being realized:

• B2B partnership application volume surged by 279% year-over-year in January 2025.
• The number of signed stores grew to approximately 7,800 locations by the end of Q3 2024, representing a 250% increase since the end of 2023.
• Total lease funding approvals for the full year 2024 reached $382.8 million, up 79% from the prior year.

Lease-to-own and lending products (Revolution Loan) on one platform

FlexShopper, Inc. offers a dual-product approach, combining its core lease-to-own (LTO) marketplace with the Revolution Loan product. This diversification helps capture a wider range of consumer needs and drives significant origination volume.

Here's a quick look at the performance indicators for these two primary offerings as of early 2025:

Metric	Lease-to-Own (Marketplace)	Lending Product (Revolution Loan)
January 2025 Y/Y Origination Growth	93% increase	88% increase in new customer originations
January 2025 Y/Y Application Growth	58% increase in marketplace application volume	130% increase in total new customer application volume (combined)
Gross Margin Impact (Jan 2025 Y/Y)	105% increase in FlexShopper.com retail product margin dollars	Contributed to overall growth supporting projected 2025 gross profit of $90 million to $100 million

Fast application and approval process for nonprime customers

The technology underpinning the platform is designed for speed, which is essential for capturing impulse or immediate purchase intent from nonprime customers. This efficiency is also translating into lower costs for FlexShopper, Inc. itself, which is a value passed on to the consumer through sustainable pricing.

You can see the efficiency gains reflected in customer acquisition metrics:

• Marketplace marketing cost per new customer saw a 34% year-over-year reduction in January 2025.
• The company is projecting full-year 2025 Adjusted EBITDA between $40 million and $45 million, showing that efficient customer acquisition supports profitability.

The platform is built to move fast.

FlexShopper, Inc. (FPAY) - Canvas Business Model: Customer Relationships

You're looking at how FlexShopper, Inc. manages its relationship with its customers across its direct-to-consumer (DTC) marketplace and its growing B2B network. It's a mix of digital automation and necessary high-touch servicing, especially on the back end of the lease.

Automated self-service via the FlexShopper.com e-commerce marketplace

The FlexShopper.com marketplace is designed for self-service, though its growth is increasingly fueled by the B2B channel. The demand here is clearly accelerating. For example, in January 2025, marketplace application volume was up 58% year-over-year, showing consumers are finding and starting the process on their own. This translated to marketplace originations increasing 93% year-over-year in that same month. Also, the retail product margin dollars generated directly on the FlexShopper.com marketplace saw a 105% increase year-over-year in January 2025. To be fair, 2024 was the first full year this retail revenue strategy was active, adding incremental profits to the model.

Partner-assisted service at B2B brick-and-mortar and online merchant checkouts

The B2B channel is a massive driver of new customer acquisition, essentially acting as a physical and digital storefront for FlexShopper, Inc.'s financing options. The growth here has been explosive. B2B partnership application volume surged by 279% year-over-year in January 2025. This growth is supported by a significant physical footprint expansion; by the end of 2024, FlexShopper, Inc. had expanded its LTO offerings to approximately 7,900 retail locations, which is a ~250% increase since the end of 2023. The success of these partner doors is evident in the overall funding metrics, with total lease funding approvals reaching $77.0 million in Q3 2024, a 33% increase over the prior year period.

Here's a quick look at the B2B channel scale as of late 2024/early 2025:

Metric	Value	Period Reference
Signed Retail Locations	7,900	End of 2024
Retail Location Expansion (YoY)	~250%	End of 2024 vs. End of 2023
B2B Partnership Application Volume Growth (YoY)	279%	January 2025
Total Lease Funding Approvals	$77.0 million	Q3 2024

High-touch collections and account servicing to manage lease performance

Managing lease performance requires a focus on asset quality, which FlexShopper, Inc. has demonstrably improved through underwriting and servicing. This is where the high-touch element comes in, ensuring payments are made. Asset quality indicators are strong; as of January 2025, the company reported 13 consecutive months of seasoned originations showing year-over-year increases in cumulative payment rates. Looking back, Q4 2024 marked 12 consecutive months of improved payment rates. The impact on credit loss provisioning is clear: the provision for doubtful accounts as a percentage of gross lease billings and fees was 24% in 2024, an improvement of nearly 800 basis points compared to 2023. Even better, in Q3 2024, the provision for doubtful accounts improved by 1,000 basis points to 22% of gross lease billings.

Digital communications for payment reminders and lease management

While collections involve high-touch interaction, the initial and ongoing reminders rely heavily on digital channels. The company has been investing heavily in the technology supporting this. Specifically, John Davis, Chief Operating Officer, noted in late 2024 that investments in risk and analytics have been significant, with plans to introduce AI-driven automation in collector servicing capabilities in 2025 to further enhance performance. This digital push supports the overall goal of maintaining strong payment rates.

Key operational improvements supporting customer account management include:

• 13 consecutive months of improved cumulative payment rates (as of Jan 2025).
• Provision for doubtful accounts at 24% of gross lease billings in 2024.
• Plans for AI-driven automation in collector servicing in 2025.

Finance: draft 13-week cash view by Friday.

FlexShopper, Inc. (FPAY) - Canvas Business Model: Channels

You're looking at how FlexShopper, Inc. gets its flexible payment solutions in front of consumers and merchants as of late 2025. The strategy clearly hinges on a dual approach, driving traffic between their own digital storefront and their growing network of retail partners. Honestly, the numbers coming out of early 2025 show real traction in both areas.

Direct-to-Consumer (DTC) e-commerce platform, FlexShopper.com

The DTC channel, FlexShopper.com, acts as the company's primary online marketplace. This platform is designed to serve nonprime consumers, often those with FICO scores below 660, offering them an Amazon-like experience for purchasing goods using lease-to-own options. The focus here is on driving profitable transactions, which is reflected in the cost-efficiency metrics.

For January 2025, originations specifically on FlexShopper.com increased by 93% year-over-year, showing this channel is a key driver of growth. Furthermore, the company managed to achieve a 34% year-over-year reduction in marketplace marketing cost per new customer in January 2025. Retail product margin dollars on the FlexShopper.com marketplace hit $2.1 million in the fourth quarter of 2024, representing a 143% increase compared to the prior year period.

• Marketplace originations (January 2025): 93% increase YoY.
• Marketplace application volume (January 2025): Up 58% YoY.
• Marketing cost per new DTC customer reduction (Q4 2024): 60% quarter-over-quarter.

Business-to-Business (B2B) integration at partner merchant websites and POS systems

The B2B channel is where FlexShopper, Inc. integrates its Virtual Lease-to-Own (VLO) technology directly into partner merchant websites or in-store terminals. This strategy is explicitly credited with driving consumers to the DTC marketplace, creating what management calls a powerful flywheel effect. The expansion here has been aggressive.

The number of stores signed to offer their virtual LTO solutions saw a massive 248% increase from the end of 2023 through January 2025. This resulted in FlexShopper's LTO offerings expanding to 7,900 locations by the first quarter of 2025, which is roughly a 250% increase over 2024. The application volume coming through B2B partnerships was up 279% year-over-year in January 2025.

B2B Channel Metric	Value/Rate	Period/Context
B2B Partnership Application Volume Growth	279%	Year-over-Year (January 2025)
Total Locations Offering LTO Solutions	7,900	As of Q1 2025
Store Signings Growth	248%	From end of 2023 through January 2025
Total Lease Funding Approvals (2024)	$382.8 million	Full Year 2024

Mobile application for customer access and account management

FlexShopper, Inc. utilizes mobile applications as part of its omni-channel payment solutions, supporting both the e-commerce marketplace and in-store point of sale experiences. While specific user metrics like active users or downloads for late 2025 aren't detailed in the recent reports, the technology is noted as being part of the easy-to-use, technology-enabled application process. The platform is designed to offer flexible funding options to consumers across various touchpoints.

Third-party payment waterfall providers for application referrals

The company relies on expanded partnerships with payment waterfall providers to broaden its reach and funding capacity. These third parties, which include providers like PayPal, help FlexShopper, Inc. serve a wider base of customers who might not qualify for traditional Buy Now Pay Later (BNPL) options. This channel strategy is clearly working to drive volume, as evidenced by the overall surge in applications.

The company also has a credit agreement that was recently expanded in April 2025 to allow for funding commitments up to $200 million, up from a previous $150 million. Furthermore, FlexShopper, Inc. raised $12.2 million in proceeds from its rights offering between the beginning of November 2024 and early 2025. One specific partnership with PayTomorrow was noted with a potential to expand from 1,400 retail locations to over 4,000 over time.

Finance: draft 13-week cash view by Friday.

FlexShopper, Inc. (FPAY) - Canvas Business Model: Customer Segments

You're looking at the core of FlexShopper, Inc.'s strategy: serving consumers who need durable goods now but can't access traditional credit lines. This is the segment that traditional 'buy now pay later' (BNPL) providers often decline.

The primary target is clear: nonprime consumers, typically defined as those with FICO scores below 660. FlexShopper, Inc. focuses on this group through both its direct-to-consumer (DTC) marketplace and its business-to-business (B2B) retail partnerships. Honestly, the company's proprietary application process is designed to look beyond just the score, considering factors like income and job history to approve applicants, which helps serve the broader underbanked and credit-challenged individuals needing essential items. As of early 2025, the demand from this segment was accelerating; for instance, new customer application volume in January 2025 surged by 130% year-over-year.

These shoppers are specifically looking for immediate access to high-value items without a large upfront cash outlay. They seek the flexibility of weekly or monthly lease payment schedules to manage their cash flow effectively. Once approved, customers are typically granted a spending limit of up to $5,000 across the available network.

The types of goods these customers seek are generally essential or high-desire durable products. Here's a breakdown of the categories that drive their lease originations:

Product Category	Specific Examples/Context	Relevant Metric/Data Point
Electronics	Computers, Tablets, Cell Phones, Smart TVs, Gaming Consoles	Spending limit up to $5,000 available for use across over 100,000 items.
Home Furnishings	Sofas, Bedroom Suites, Mattresses	FlexShopper, Inc. expanded its LTO offerings to 7,900 retail locations by the end of 2024.
Appliances	Refrigerators, Washers, Dryers, Vacuums	The company provides financing for customers traditional BNPL providers would typically not fund.
Other Durable Goods	Audio equipment, Sports & Outdoor Recreation, Tools	Lease originations increased 49.7% year-over-year in the first quarter of 2025.

To give you a better sense of the typical applicant profile based on data from late 2024, which informs the current segment:

• Median Monthly Income: $3,300.
• Average Age: 40 years old.
• Customer Base Composition: Approximately 62% female customers.
• Housing Status: Roughly 68% are renters.

The success in attracting these customers is evident in the operational metrics; for example, FlexShopper, Inc. achieved a 105% year-over-year increase in retail product margin dollars on its marketplace in January 2025, showing the segment is both large and becoming more profitable.

FlexShopper, Inc. (FPAY) - Canvas Business Model: Cost Structure

You're looking at the key expenses driving the FlexShopper, Inc. business model as of late 2025. The cost structure is heavily influenced by financing costs and managing credit risk, which is typical for a lease-to-own and lending platform.

The most significant, non-operational cost centers revolve around the capital structure and asset quality management. You see this clearly when you look at the debt load and the necessary provisioning for potential losses.

Here's a breakdown of the primary cost components that you need to track:

• Technology development and maintenance for the VLO platform.
• High interest expense on debt.
• Provision for doubtful accounts.
• Cost of goods sold (COGS) for leased inventory.
• Marketing costs associated with customer acquisition.

The financing cost is a major lever here. The interest expense on debt for the full fiscal year 2024 hit $22.1 million. This is a direct reflection of the capital required to fund the lease and loan originations that drive revenue.

Managing credit risk is another substantial, variable cost. The company sets aside an allowance for expected losses, and the metric for this was quite telling in the third quarter of 2024. The provision for doubtful accounts was recorded at 22% of gross lease billings for Q3 2024. That's a key percentage to watch for asset quality trends.

The cost tied directly to the leased merchandise, even with an asset-light model, is substantial. The trailing twelve months (TTM) annual Cost of Goods Sold (COGS) for leased inventory was reported at $31.158 million.

Customer acquisition costs are being actively managed for efficiency. Marketing spend is being optimized, showing real results early in 2025. Specifically, there was a 34% year-over-year reduction in marketplace marketing cost per new customer recorded in January 2025.

To put these major financial components side-by-side, look at this summary of the key expense drivers:

Cost Category	Financial Metric/Amount	Period/Context
Interest Expense on Debt	$22.1 million	FY 2024
Provision for Doubtful Accounts	22%	Q3 2024 of Gross Lease Billings
COGS for Leased Inventory	$31.158 million	TTM Annual
Marketing Cost Efficiency	34% reduction	Per New Customer in Jan 2025
Technology Investment	Unspecified Amount	Ongoing for VLO Platform

Beyond the direct financing and credit costs, you have the ongoing investment in the platform itself. FlexShopper, Inc. must maintain and enhance its proprietary VLO platform, which is central to its B2B and DTC operations. This includes costs for technology development and maintenance, which are essential to supporting the growth in merchant locations and the increasing application volume.

Here are the key areas where capital is being deployed to support the platform and growth:

• Technology development and maintenance for the VLO platform.
• Marketing expenditures to drive new customer originations.
• Personnel costs supporting underwriting and collections teams.
• General and administrative expenses supporting the corporate structure.

Finance: draft 13-week cash view by Friday.

FlexShopper, Inc. (FPAY) - Canvas Business Model: Revenue Streams

You're looking at how FlexShopper, Inc. (FPAY) brings in money, which is key to understanding its financial health as we move through late 2025. The revenue streams are built on a foundation of flexible consumer financing and direct sales.

The core business still relies heavily on the lease-to-own (LTO) portfolio. Lease revenues and fees from this segment are supported by strong origination momentum seen earlier in the year. For instance, lease originations increased by 49.7% year-over-year for the first quarter of 2025. Also, profitability in 2025 is expected to benefit from the contribution of payments on leases that were originated throughout 2024.

A significant growth driver is the Revolution Loan business. Revenue from this segment is clearly accelerating, as new customer originations in the Revolution Loan business increased by 88% year-over-year in January 2025. This marked the fifth consecutive month of year-over-year new customer origination growth for that specific product line.

Retail sales revenue from the FlexShopper.com marketplace is an increasingly important component. This DTC channel added incremental revenues and profits in 2024, which is the first full year of that retail revenue strategy. To show the strength in this area, retail product margin dollars on the FlexShopper.com marketplace were 105% higher year-over-year in January 2025.

Here is a look at the key financial projections for the full fiscal year 2025, based on guidance provided earlier in the year:

Financial Metric	FY 2025 Projection Range
Gross Profit	Between $90 million and $100 million
Adjusted EBITDA	Between $40 million and $45 million

The revenue streams can be broken down by their source and recent performance indicators:

• Lease revenues and fees from the core lease-to-own portfolio, supported by Q1 2025 lease originations up 49.7% year-over-year.
• Revenue from the Revolution Loan business, which saw new customer originations grow 88% in January 2025.
• Retail sales revenue from the FlexShopper.com marketplace, evidenced by a 105% year-over-year increase in retail product margin dollars in January 2025.

The company expects continued operating leverage in 2025, driven by these revenue streams and disciplined cost management.