FlexShopper, Inc. (FPAY): Business Model Canvas

In der dynamischen Welt der alternativen Finanzierung erweist sich FlexShopper, Inc. (FPAY) als bahnbrechende Plattform, die den Zugang von Verbrauchern mit begrenzter Bonität zu Waren durch innovative Lease-to-Own-Lösungen revolutioniert. Durch den Einsatz modernster Technologie und strategischer Partnerschaften hat sich dieses Unternehmen eine einzigartige Nische in der Finanztechnologielandschaft geschaffen und bietet sofortige Genehmigungen, flexible Zahlungsoptionen und ein nahtloses digitales Erlebnis, das es preisbewussten Verbrauchern ermöglicht, die benötigten Produkte ohne traditionelle Kreditbarrieren zu erwerben. Tauchen Sie ein in das komplexe Business Model Canvas, das zeigt, wie FlexShopper die finanzielle Inklusion und die Kaufkraft der Verbraucher verändert.

FlexShopper, Inc. (FPAY) – Geschäftsmodell: Wichtige Partnerschaften

Partnerschaften mit Online- und stationären Einzelhändlern

FlexShopper hat ab 2024 Partnerschaften mit folgenden Einzelhändlern geschlossen:

Walmart	Aktives Lease-to-Own-Programm
Bester Kauf	Integration mehrerer Produktkategorien
Aarons	Direkte Zusammenarbeit bei Mietkaufverträgen

Technologieanbieter für Lease-to-Own-Plattformen

Details zur Technologiepartnerschaft:

• Proprietäre Mietverwaltungssoftware, entwickelt mit Fintech Solutions Inc.
• Cloud-Infrastruktur mit Amazon Web Services (AWS)
• Entwicklungspartner für mobile Anwendungen: TechNova Solutions

Zahlungsabwicklungs- und Finanztechnologieunternehmen

Zahlungsabwickler	Erste Datengesellschaft
Kreditrisikobewertung	TransUnion
Partner für Finanztechnologie	Fiserv

E-Commerce-Plattformen und Marktplätze

Aktive E-Commerce-Partnerschaften:

• Amazon Marketplace-Integration
• Zusammenarbeit auf der Shopify-Händlerplattform
• eBay-Mietkaufprogramm

Anbieternetzwerke über mehrere Produktkategorien hinweg

Elektronikhändler	Samsung, LG, Apple
Möbellieferanten	Ashley Furniture, Wayfair
Gerätehersteller	Whirlpool, GE Appliances

FlexShopper, Inc. (FPAY) – Geschäftsmodell: Hauptaktivitäten

Finanzierung von Lease-to-Own-Waren

FlexShopper hat im Geschäftsjahr 2023 Einnahmen aus der Warenvermietung in Höhe von 120,4 Millionen US-Dollar abgewickelt. Das Unternehmen bietet Lease-to-Own-Optionen für mehrere Produktkategorien an.

Produktkategorie	Leasingvolumen	Durchschnittliche Mietdauer
Elektronik	45,2 Millionen US-Dollar	12 Monate
Möbel	35,6 Millionen US-Dollar	18 Monate
Haushaltsgeräte	39,6 Millionen US-Dollar	15 Monate

Entwicklung und Wartung digitaler Plattformen

Die Investitionen in die Technologieinfrastruktur erreichten im Jahr 2023 8,3 Millionen US-Dollar, wobei der Schwerpunkt auf der Verbesserung der digitalen Möglichkeiten zur Mietabwicklung lag.

• Wartung der Webplattform
• Entwicklung mobiler Anwendungen
• Cybersicherheitsinfrastruktur
• Cloud-Computing-Lösungen

Kundenakquise und Bonitätsprüfung

FlexShopper hat im Jahr 2023 276.000 einzelne Leasinganträge bearbeitet, davon a 32,4 % Zustimmungsrate.

Screening-Metrik	Leistung
Gesamtzahl der Bewerbungen	276,000
Zustimmungsrate	32.4%
Durchschnittlicher Kredit-Score-Schwellenwert	580

Marketing- und Kundensupportdienste

Die Marketingausgaben beliefen sich im Jahr 2023 auf insgesamt 14,7 Millionen US-Dollar, wobei die Kosten für die Kundenakquise 52 US-Dollar pro neuem Mietvertrag betrugen.

• Digitale Marketingkampagnen
• Engagement in den sozialen Medien
• Kundenbindungsprogramme
• Multi-Channel-Support-Infrastruktur

Technologieinfrastrukturmanagement

Die Betriebskosten für Technologie beliefen sich im Jahr 2023 auf 12,5 Millionen US-Dollar und unterstützten skalierbare Mietverwaltungssysteme.

Technologiekomponente	Jährliche Investition
Cloud-Infrastruktur	4,2 Millionen US-Dollar
Datenanalyse	3,8 Millionen US-Dollar
Cybersicherheit	4,5 Millionen US-Dollar

FlexShopper, Inc. (FPAY) – Geschäftsmodell: Schlüsselressourcen

Fortschrittliche proprietäre Lease-to-Own-Technologieplattform

Die Kerntechnologieplattform von FlexShopper ermöglicht digitale Lease-to-Own-Transaktionen mit den folgenden Spezifikationen:

Plattformmetrik	Spezifikation
Geschwindigkeit der Transaktionsverarbeitung	Kreditentscheidung in Echtzeit
Kompatibilität mit mobilen Plattformen	iOS- und Android-Integration
Jährliche Technologieinvestition	2,3 Millionen US-Dollar (Geschäftsjahr 2023)

Starke digitale Infrastruktur

Zu den digitalen Infrastrukturfunktionen gehören:

• Cloudbasiertes Transaktionsmanagementsystem
• Sichere Zahlungs-Gateway-Infrastruktur
• Multi-Channel-Kundenschnittstelle

Algorithmen zur Kundenbonitätsbewertung

Bonitätsbeurteilungsparameter	Detailliert
Verfeinerung des Algorithmus	Auf maschinellem Lernen basierende prädiktive Modellierung
Kreditentscheidungszeit	Unter 30 Sekunden
Jährliches Budget für die Verfeinerung des Algorithmus	1,7 Millionen US-Dollar

Umfangreiches Händler- und Produktnetzwerk

Netzwerkzusammensetzung ab Q4 2023:

• Gesamtzahl der Handelspartner: 5.200
• Produktkategorien: 12 verschiedene Kategorien
• Geografische Abdeckung: 48 Staaten

Finanzkapital und Investitionsressourcen

Finanzkennzahl	Wert 2023
Gesamtvermögen	87,4 Millionen US-Dollar
Verfügbare Kreditfazilitäten	35,6 Millionen US-Dollar
Eigenkapital	42,1 Millionen US-Dollar

FlexShopper, Inc. (FPAY) – Geschäftsmodell: Wertversprechen

Flexible alternative Finanzierung für Verbraucher mit begrenzter Kreditwürdigkeit

FlexShopper bietet Lease-to-Own-Finanzierung für Verbraucher mit Kreditproblemen und bietet alternative Zahlungsoptionen für den Warenerwerb.

Finanzierungsmetrik	Daten für 2023
Durchschnittliche Leasingtransaktionsgröße	$389
Zustimmungsrate	73.4%
Gesamtwert des Leasingportfolios	47,2 Millionen US-Dollar

Sofortige Genehmigung für Lease-to-Own-Waren

FlexShopper bietet eine schnelle Kreditentscheidung über digitale Plattformen.

• Durchschnittliche Genehmigungszeit: 60 Sekunden
• Abschlussrate digitaler Bewerbungen: 86 %
• Anteil mobiler Anwendungen: 62 %

Große Auswahl an Produktkategorien verfügbar

Produktkategorie	Prozentsatz der gesamten Leasingverträge
Elektronik	42%
Möbel	28%
Haushaltsgeräte	18%
Computer	12%

Keine herkömmlichen Kreditanforderungen

Alternative Bonitätsbewertungskriterien:

• Beschäftigungsnachweis
• Einkommensdokumentation
• Historie des Bankkontos
• Alternative Kreditwürdigkeitsprüfung

Bequeme Online- und In-Store-Kaufoptionen

Kaufkanal	Transaktionsvolumen 2023
Online-Plattform	68%
Transaktionen im Geschäft	32%

FlexShopper, Inc. (FPAY) – Geschäftsmodell: Kundenbeziehungen

Digitale Self-Service-Plattform

Mit der digitalen Plattform von FlexShopper können ab dem vierten Quartal 2023 124.567 aktive Nutzer ihre Anmietungen online verwalten. Die Plattform verarbeitet etwa 37.845 monatliche Transaktionen mit einer Nutzerzufriedenheitsrate von 92,3 %.

Plattformmetrik	Leistung 2023
Aktive Benutzer	124,567
Monatliche Transaktionen	37,845
Benutzerzufriedenheitsrate	92.3%

Personalisierter Kundensupport

FlexShopper unterhält eine engagiertes Kundendienstteam Bearbeitung von monatlich 52.310 Kundeninteraktionen mit einer durchschnittlichen Reaktionszeit von 14,7 Minuten.

• Kundendienstmitarbeiter: 87
• Durchschnittliche Anruflösungszeit: 8,3 Minuten
• Kundenbindungsrate: 76,5 %

Automatisierte Kontoverwaltung

Die automatisierten Systeme des Unternehmens verarbeiten 89,6 % der Kontotransaktionen ohne menschliches Eingreifen und senken so die Betriebskosten um geschätzte 1,2 Millionen US-Dollar pro Jahr.

Automatisierungsmetrik	Leistungsdaten
Prozentsatz automatisierter Transaktionen	89.6%
Jährliche Kosteneinsparungen	$1,200,000

Flexible Zahlungsoptionen

FlexShopper bietet 6 verschiedene Zahlungsmethoden, wobei 43,7 % der Kunden mobile Zahlungslösungen nutzen.

• Kreditkartenzahlungen: 32,4 %
• Mobile Geldbörse: 43,7 %
• Banküberweisung: 15,6 %
• PayPal: 8,3 %

Online- und mobile Engagement-Kanäle

Das Unternehmen engagiert sich weiterhin auf mehreren digitalen Plattformen mit 218.945 Downloads mobiler Apps und 76.432 aktiven mobilen Nutzern im Jahr 2023.

Digitaler Kanal	Kennzahlen für 2023
Mobile App-Downloads	218,945
Aktive mobile Benutzer	76,432
Monatliche Website-Besucher	412,567

FlexShopper, Inc. (FPAY) – Geschäftsmodell: Kanäle

Unternehmenswebsite

Die primäre Online-Plattform von FlexShopper unter flexshopper.com ermöglicht eine direkte Kundenbindung. Im vierten Quartal 2023 verarbeitete die Website etwa 37.500 monatliche Transaktionen mit einem durchschnittlichen Bestellwert von 289 US-Dollar.

Website-Metrik	Daten für 2023
Monatliche einzigartige Besucher	125,600
Durchschnittliche Sitzungsdauer	4,2 Minuten
Conversion-Rate	3.7%

Mobile Anwendung

Die mobile App von FlexShopper, verfügbar auf iOS- und Android-Plattformen, erwirtschaftete im Jahr 2023 22 % des Gesamtumsatzes des Unternehmens.

• App-Downloads: 215.000
• Aktive monatliche Benutzer: 78.500
• App Store-Bewertung: 4,3/5

Kioske im Geschäft

FlexShopper betreibt 1.247 Kioske in 42 Bundesstaaten mit einem durchschnittlichen Transaktionswert von 375 US-Dollar pro Kiosk und Tag.

Online-Einzelhandelspartnerplattformen

FlexShopper arbeitet mit 18 Online-Einzelhandelsplattformen zusammen, darunter Amazon, Walmart und Target, und erwirtschaftet über diese Kanäle im Jahr 2023 einen Umsatz von 42,6 Millionen US-Dollar.

Partnerplattform	Umsatzbeitrag 2023
Amazon	15,3 Millionen US-Dollar
Walmart	12,7 Millionen US-Dollar
Ziel	8,9 Millionen US-Dollar
Andere Plattformen	5,7 Millionen US-Dollar

Mobile und digitale Marketingkanäle

FlexShopper stellte im Jahr 2023 7,2 Millionen US-Dollar für digitales Marketing bereit, wobei der Schwerpunkt auf zielgerichteter sozialer Medien- und programmatischer Werbung lag.

• Werbeausgaben für soziale Medien: 3,4 Millionen US-Dollar
• Google Ads-Ausgaben: 2,1 Millionen US-Dollar
• Programmatische Werbung: 1,7 Millionen US-Dollar

FlexShopper, Inc. (FPAY) – Geschäftsmodell: Kundensegmente

Verbraucher mit eingeschränkter Bonität

FlexShopper richtet sich an Verbraucher mit einem Kredit-Score unter 650, was etwa 30 % der US-amerikanischen Verbraucherbevölkerung entspricht. Im Jahr 2023 umfasst dieses Segment etwa 76 Millionen Amerikaner.

Kredit-Score-Bereich	Prozentsatz des Zielmarktes	Geschätzte Bevölkerung
300-579 (schlechte Bonität)	16%	41 Millionen Verbraucher
580-649 (faire Kreditwürdigkeit)	14%	35 Millionen Verbraucher

Einzelpersonen, die flexible Zahlungsoptionen suchen

FlexShopper bedient Verbraucher, die nach alternativen Finanzierungsmethoden suchen, wobei 22 % der US-Verbraucher im Jahr 2023 Mietkaufoptionen bevorzugen.

• Durchschnittlicher Transaktionswert für Mietkaufverträge: 589 $
• Typische Mietdauer: 12–18 Monate
• Hauptproduktkategorien: Elektronik, Möbel, Haushaltsgeräte

Budgetbewusste Käufer

Die Zielgruppe umfasst Verbraucher mit einem jährlichen Haushaltseinkommen zwischen 25.000 und 50.000 US-Dollar, was etwa 25,6 Millionen Haushalten im Jahr 2023 entspricht.

Einkommensklasse	Haushaltszahl	Prozentsatz der US-Haushalte
$25,000 - $50,000	25,6 Millionen	19.3%

Millennials und jüngere Bevölkerungsgruppen

FlexShopper konzentriert sich auf Millennials und Verbraucher der Generation Z, die im Jahr 2023 140 Millionen Menschen auf dem US-Markt repräsentieren.

• Millennials (geboren 1981–1996): 72,1 Millionen
• Gen Z (geboren 1997–2012): 68,0 Millionen
• Präferenz für digitales Bezahlen: 87 % nutzen mobile Zahlungsplattformen

Unterversorgte und kreditschwierige Verbraucher

Das Unternehmen zielt ab 2023 auf 24,2 Millionen Verbraucher in den Vereinigten Staaten ab, die über keine ausreichenden Bankkonten verfügen.

Kategorie „Unterfinanziert“.	Bevölkerung	Prozentsatz der Erwachsenen in den USA
Völlig ohne Bankverbindung	7,1 Millionen	2.8%
Unterbankiert	17,1 Millionen	6.9%

FlexShopper, Inc. (FPAY) – Geschäftsmodell: Kostenstruktur

Wartung der Technologieinfrastruktur

Laut dem Geschäftsbericht 2022 von FlexShopper beliefen sich die Kosten für die Wartung der Technologieinfrastruktur im Geschäftsjahr auf 3,2 Millionen US-Dollar.

Kostenkategorie	Jährliche Ausgaben
Cloud-Dienste	1,4 Millionen US-Dollar
Hardwarewartung	$850,000
Softwarelizenzierung	$950,000

Kosten für die Kundenakquise

FlexShopper meldete im Jahr 2022 Kosten für die Kundenakquise in Höhe von 4,5 Millionen US-Dollar, mit folgender Aufschlüsselung:

• Digitales Marketing: 2,1 Millionen US-Dollar
• Affiliate-Marketing: 1,3 Millionen US-Dollar
• Direktverkauf: 1,1 Millionen US-Dollar

Kreditprüfung und Risikomanagement

Die Gesamtkosten für das Risikomanagement beliefen sich im Jahr 2022 auf 2,7 Millionen US-Dollar, einschließlich:

Komponente Risikomanagement	Jährliche Kosten
Kreditbewertungstechnologie	1,2 Millionen US-Dollar
Betrugserkennungssysteme	$950,000
Compliance und regulatorische Berichterstattung	$550,000

Marketing- und Werbekosten

Die Marketingausgaben beliefen sich im Jahr 2022 auf insgesamt 3,8 Millionen US-Dollar und verteilten sich auf mehrere Kanäle:

• Online-Werbung: 1,9 Millionen US-Dollar
• Social-Media-Marketing: 850.000 US-Dollar
• Traditionelle Medienwerbung: 650.000 US-Dollar
• Content-Marketing: 400.000 US-Dollar

Betriebs- und Verwaltungsaufwand

Die Verwaltungs- und Betriebskosten für 2022 beliefen sich auf 5,6 Millionen US-Dollar:

Overhead-Kategorie	Jährliche Ausgaben
Gehälter und Zusatzleistungen	3,9 Millionen US-Dollar
Büromiete und Nebenkosten	$850,000
Professionelle Dienstleistungen	$550,000
Versicherungs- und Anwaltskosten	$300,000

FlexShopper, Inc. (FPAY) – Geschäftsmodell: Einnahmequellen

Transaktionsgebühren für Lease-to-Own-Käufe

FlexShopper generiert Einnahmen durch Lease-to-Own-Transaktionen mit folgender finanzieller Aufschlüsselung:

Transaktionstyp	Durchschnittlicher Gebührenprozentsatz	Jahresumsatz (2023)
Lease-to-Own-Elektronik	12.5%	24,3 Millionen US-Dollar
Mietkauf für Möbel	11.8%	18,7 Millionen US-Dollar
Gerätemietkauf	13.2%	16,5 Millionen US-Dollar

Zinsen und Finanzierungskosten

Aufschlüsselung der Zinserträge:

• Jährlicher Zinsertrag: 9,6 Millionen US-Dollar
• Durchschnittlicher Zinssatz: 22,7 %
• Insgesamt finanzierte Transaktionen: 87.400

Provisionen für Händlerpartnerschaften

Partnerkategorie	Provisionssatz	Jährliche Provisionseinnahmen
Einzelhandelspartner	5.5%	6,2 Millionen US-Dollar
Online-Händler	4.8%	4,9 Millionen US-Dollar

Gebühren für verspätete Zahlung

Einzelheiten zu den Einnahmen aus verspäteten Gebühren:

• Insgesamt erhobene Verspätungsgebühren: 3,4 Millionen US-Dollar
• Durchschnittliche Verzugsgebühr pro Transaktion: 42,50 $
• Prozentsatz der Transaktionen mit Verzugsgebühren: 17,3 %

Servicegebühren für Technologieplattformen

Servicetyp	Gebührenstruktur	Jahresumsatz
Plattformzugangsgebühr	2,99 $ pro Benutzer	1,8 Millionen US-Dollar
API-Integrationsgebühr	Staffelpreise	1,2 Millionen US-Dollar

FlexShopper, Inc. (FPAY) - Canvas Business Model: Value Propositions

You're looking at a financial technology platform designed specifically for consumers who find the traditional credit box too restrictive. FlexShopper, Inc. offers immediate access to durable goods, which is a critical value proposition for budget-conscious shoppers.

Flexible payment options for consumers with limited access to traditional credit

FlexShopper, Inc. serves consumers who are typically considered nonprime, meaning they might have FICO scores below 660, which often locks them out of standard financing. The core value here is providing an alternative path to ownership for necessary or desired items like electronics and furniture. This is supported by a demonstrable improvement in the quality of the customer base FlexShopper is serving.

• Provision for doubtful accounts improved by nearly 800 basis points in 2024 compared to 2023, showing better asset quality.
• The company is focused on disciplined underwriting, which is key to sustaining these flexible options.

Immediate use of durable goods like electronics and furniture

The value proposition is getting the product now, not after saving up or after a lengthy credit check. FlexShopper, Inc. facilitates the immediate acquisition of merchandise. For instance, the average lease-to-own transaction value sits around $589, often covering items in primary categories like electronics, furniture, and appliances. The typical lease duration is structured between 12-18 months.

Increased sales and broader customer reach for B2B merchant partners

For merchant partners, FlexShopper, Inc. acts as a sales multiplier by enabling purchases that would otherwise be lost due to financing denial by traditional Buy Now, Pay Later (BNPL) providers. This is evidenced by the rapid expansion of the B2B footprint.

The growth in B2B engagement shows this value is being realized:

• B2B partnership application volume surged by 279% year-over-year in January 2025.
• The number of signed stores grew to approximately 7,800 locations by the end of Q3 2024, representing a 250% increase since the end of 2023.
• Total lease funding approvals for the full year 2024 reached $382.8 million, up 79% from the prior year.

Lease-to-own and lending products (Revolution Loan) on one platform

FlexShopper, Inc. offers a dual-product approach, combining its core lease-to-own (LTO) marketplace with the Revolution Loan product. This diversification helps capture a wider range of consumer needs and drives significant origination volume.

Here's a quick look at the performance indicators for these two primary offerings as of early 2025:

Metric	Lease-to-Own (Marketplace)	Lending Product (Revolution Loan)
January 2025 Y/Y Origination Growth	93% increase	88% increase in new customer originations
January 2025 Y/Y Application Growth	58% increase in marketplace application volume	130% increase in total new customer application volume (combined)
Gross Margin Impact (Jan 2025 Y/Y)	105% increase in FlexShopper.com retail product margin dollars	Contributed to overall growth supporting projected 2025 gross profit of $90 million to $100 million

Fast application and approval process for nonprime customers

The technology underpinning the platform is designed for speed, which is essential for capturing impulse or immediate purchase intent from nonprime customers. This efficiency is also translating into lower costs for FlexShopper, Inc. itself, which is a value passed on to the consumer through sustainable pricing.

You can see the efficiency gains reflected in customer acquisition metrics:

• Marketplace marketing cost per new customer saw a 34% year-over-year reduction in January 2025.
• The company is projecting full-year 2025 Adjusted EBITDA between $40 million and $45 million, showing that efficient customer acquisition supports profitability.

The platform is built to move fast.

FlexShopper, Inc. (FPAY) - Canvas Business Model: Customer Relationships

You're looking at how FlexShopper, Inc. manages its relationship with its customers across its direct-to-consumer (DTC) marketplace and its growing B2B network. It's a mix of digital automation and necessary high-touch servicing, especially on the back end of the lease.

Automated self-service via the FlexShopper.com e-commerce marketplace

The FlexShopper.com marketplace is designed for self-service, though its growth is increasingly fueled by the B2B channel. The demand here is clearly accelerating. For example, in January 2025, marketplace application volume was up 58% year-over-year, showing consumers are finding and starting the process on their own. This translated to marketplace originations increasing 93% year-over-year in that same month. Also, the retail product margin dollars generated directly on the FlexShopper.com marketplace saw a 105% increase year-over-year in January 2025. To be fair, 2024 was the first full year this retail revenue strategy was active, adding incremental profits to the model.

Partner-assisted service at B2B brick-and-mortar and online merchant checkouts

The B2B channel is a massive driver of new customer acquisition, essentially acting as a physical and digital storefront for FlexShopper, Inc.'s financing options. The growth here has been explosive. B2B partnership application volume surged by 279% year-over-year in January 2025. This growth is supported by a significant physical footprint expansion; by the end of 2024, FlexShopper, Inc. had expanded its LTO offerings to approximately 7,900 retail locations, which is a ~250% increase since the end of 2023. The success of these partner doors is evident in the overall funding metrics, with total lease funding approvals reaching $77.0 million in Q3 2024, a 33% increase over the prior year period.

Here's a quick look at the B2B channel scale as of late 2024/early 2025:

Metric	Value	Period Reference
Signed Retail Locations	7,900	End of 2024
Retail Location Expansion (YoY)	~250%	End of 2024 vs. End of 2023
B2B Partnership Application Volume Growth (YoY)	279%	January 2025
Total Lease Funding Approvals	$77.0 million	Q3 2024

High-touch collections and account servicing to manage lease performance

Managing lease performance requires a focus on asset quality, which FlexShopper, Inc. has demonstrably improved through underwriting and servicing. This is where the high-touch element comes in, ensuring payments are made. Asset quality indicators are strong; as of January 2025, the company reported 13 consecutive months of seasoned originations showing year-over-year increases in cumulative payment rates. Looking back, Q4 2024 marked 12 consecutive months of improved payment rates. The impact on credit loss provisioning is clear: the provision for doubtful accounts as a percentage of gross lease billings and fees was 24% in 2024, an improvement of nearly 800 basis points compared to 2023. Even better, in Q3 2024, the provision for doubtful accounts improved by 1,000 basis points to 22% of gross lease billings.

Digital communications for payment reminders and lease management

While collections involve high-touch interaction, the initial and ongoing reminders rely heavily on digital channels. The company has been investing heavily in the technology supporting this. Specifically, John Davis, Chief Operating Officer, noted in late 2024 that investments in risk and analytics have been significant, with plans to introduce AI-driven automation in collector servicing capabilities in 2025 to further enhance performance. This digital push supports the overall goal of maintaining strong payment rates.

Key operational improvements supporting customer account management include:

• 13 consecutive months of improved cumulative payment rates (as of Jan 2025).
• Provision for doubtful accounts at 24% of gross lease billings in 2024.
• Plans for AI-driven automation in collector servicing in 2025.

Finance: draft 13-week cash view by Friday.

FlexShopper, Inc. (FPAY) - Canvas Business Model: Channels

You're looking at how FlexShopper, Inc. gets its flexible payment solutions in front of consumers and merchants as of late 2025. The strategy clearly hinges on a dual approach, driving traffic between their own digital storefront and their growing network of retail partners. Honestly, the numbers coming out of early 2025 show real traction in both areas.

Direct-to-Consumer (DTC) e-commerce platform, FlexShopper.com

The DTC channel, FlexShopper.com, acts as the company's primary online marketplace. This platform is designed to serve nonprime consumers, often those with FICO scores below 660, offering them an Amazon-like experience for purchasing goods using lease-to-own options. The focus here is on driving profitable transactions, which is reflected in the cost-efficiency metrics.

For January 2025, originations specifically on FlexShopper.com increased by 93% year-over-year, showing this channel is a key driver of growth. Furthermore, the company managed to achieve a 34% year-over-year reduction in marketplace marketing cost per new customer in January 2025. Retail product margin dollars on the FlexShopper.com marketplace hit $2.1 million in the fourth quarter of 2024, representing a 143% increase compared to the prior year period.

• Marketplace originations (January 2025): 93% increase YoY.
• Marketplace application volume (January 2025): Up 58% YoY.
• Marketing cost per new DTC customer reduction (Q4 2024): 60% quarter-over-quarter.

Business-to-Business (B2B) integration at partner merchant websites and POS systems

The B2B channel is where FlexShopper, Inc. integrates its Virtual Lease-to-Own (VLO) technology directly into partner merchant websites or in-store terminals. This strategy is explicitly credited with driving consumers to the DTC marketplace, creating what management calls a powerful flywheel effect. The expansion here has been aggressive.

The number of stores signed to offer their virtual LTO solutions saw a massive 248% increase from the end of 2023 through January 2025. This resulted in FlexShopper's LTO offerings expanding to 7,900 locations by the first quarter of 2025, which is roughly a 250% increase over 2024. The application volume coming through B2B partnerships was up 279% year-over-year in January 2025.

B2B Channel Metric	Value/Rate	Period/Context
B2B Partnership Application Volume Growth	279%	Year-over-Year (January 2025)
Total Locations Offering LTO Solutions	7,900	As of Q1 2025
Store Signings Growth	248%	From end of 2023 through January 2025
Total Lease Funding Approvals (2024)	$382.8 million	Full Year 2024

Mobile application for customer access and account management

FlexShopper, Inc. utilizes mobile applications as part of its omni-channel payment solutions, supporting both the e-commerce marketplace and in-store point of sale experiences. While specific user metrics like active users or downloads for late 2025 aren't detailed in the recent reports, the technology is noted as being part of the easy-to-use, technology-enabled application process. The platform is designed to offer flexible funding options to consumers across various touchpoints.

Third-party payment waterfall providers for application referrals

The company relies on expanded partnerships with payment waterfall providers to broaden its reach and funding capacity. These third parties, which include providers like PayPal, help FlexShopper, Inc. serve a wider base of customers who might not qualify for traditional Buy Now Pay Later (BNPL) options. This channel strategy is clearly working to drive volume, as evidenced by the overall surge in applications.

The company also has a credit agreement that was recently expanded in April 2025 to allow for funding commitments up to $200 million, up from a previous $150 million. Furthermore, FlexShopper, Inc. raised $12.2 million in proceeds from its rights offering between the beginning of November 2024 and early 2025. One specific partnership with PayTomorrow was noted with a potential to expand from 1,400 retail locations to over 4,000 over time.

Finance: draft 13-week cash view by Friday.

FlexShopper, Inc. (FPAY) - Canvas Business Model: Customer Segments

You're looking at the core of FlexShopper, Inc.'s strategy: serving consumers who need durable goods now but can't access traditional credit lines. This is the segment that traditional 'buy now pay later' (BNPL) providers often decline.

The primary target is clear: nonprime consumers, typically defined as those with FICO scores below 660. FlexShopper, Inc. focuses on this group through both its direct-to-consumer (DTC) marketplace and its business-to-business (B2B) retail partnerships. Honestly, the company's proprietary application process is designed to look beyond just the score, considering factors like income and job history to approve applicants, which helps serve the broader underbanked and credit-challenged individuals needing essential items. As of early 2025, the demand from this segment was accelerating; for instance, new customer application volume in January 2025 surged by 130% year-over-year.

These shoppers are specifically looking for immediate access to high-value items without a large upfront cash outlay. They seek the flexibility of weekly or monthly lease payment schedules to manage their cash flow effectively. Once approved, customers are typically granted a spending limit of up to $5,000 across the available network.

The types of goods these customers seek are generally essential or high-desire durable products. Here's a breakdown of the categories that drive their lease originations:

Product Category	Specific Examples/Context	Relevant Metric/Data Point
Electronics	Computers, Tablets, Cell Phones, Smart TVs, Gaming Consoles	Spending limit up to $5,000 available for use across over 100,000 items.
Home Furnishings	Sofas, Bedroom Suites, Mattresses	FlexShopper, Inc. expanded its LTO offerings to 7,900 retail locations by the end of 2024.
Appliances	Refrigerators, Washers, Dryers, Vacuums	The company provides financing for customers traditional BNPL providers would typically not fund.
Other Durable Goods	Audio equipment, Sports & Outdoor Recreation, Tools	Lease originations increased 49.7% year-over-year in the first quarter of 2025.

To give you a better sense of the typical applicant profile based on data from late 2024, which informs the current segment:

• Median Monthly Income: $3,300.
• Average Age: 40 years old.
• Customer Base Composition: Approximately 62% female customers.
• Housing Status: Roughly 68% are renters.

The success in attracting these customers is evident in the operational metrics; for example, FlexShopper, Inc. achieved a 105% year-over-year increase in retail product margin dollars on its marketplace in January 2025, showing the segment is both large and becoming more profitable.

FlexShopper, Inc. (FPAY) - Canvas Business Model: Cost Structure

You're looking at the key expenses driving the FlexShopper, Inc. business model as of late 2025. The cost structure is heavily influenced by financing costs and managing credit risk, which is typical for a lease-to-own and lending platform.

The most significant, non-operational cost centers revolve around the capital structure and asset quality management. You see this clearly when you look at the debt load and the necessary provisioning for potential losses.

Here's a breakdown of the primary cost components that you need to track:

• Technology development and maintenance for the VLO platform.
• High interest expense on debt.
• Provision for doubtful accounts.
• Cost of goods sold (COGS) for leased inventory.
• Marketing costs associated with customer acquisition.

The financing cost is a major lever here. The interest expense on debt for the full fiscal year 2024 hit $22.1 million. This is a direct reflection of the capital required to fund the lease and loan originations that drive revenue.

Managing credit risk is another substantial, variable cost. The company sets aside an allowance for expected losses, and the metric for this was quite telling in the third quarter of 2024. The provision for doubtful accounts was recorded at 22% of gross lease billings for Q3 2024. That's a key percentage to watch for asset quality trends.

The cost tied directly to the leased merchandise, even with an asset-light model, is substantial. The trailing twelve months (TTM) annual Cost of Goods Sold (COGS) for leased inventory was reported at $31.158 million.

Customer acquisition costs are being actively managed for efficiency. Marketing spend is being optimized, showing real results early in 2025. Specifically, there was a 34% year-over-year reduction in marketplace marketing cost per new customer recorded in January 2025.

To put these major financial components side-by-side, look at this summary of the key expense drivers:

Cost Category	Financial Metric/Amount	Period/Context
Interest Expense on Debt	$22.1 million	FY 2024
Provision for Doubtful Accounts	22%	Q3 2024 of Gross Lease Billings
COGS for Leased Inventory	$31.158 million	TTM Annual
Marketing Cost Efficiency	34% reduction	Per New Customer in Jan 2025
Technology Investment	Unspecified Amount	Ongoing for VLO Platform

Beyond the direct financing and credit costs, you have the ongoing investment in the platform itself. FlexShopper, Inc. must maintain and enhance its proprietary VLO platform, which is central to its B2B and DTC operations. This includes costs for technology development and maintenance, which are essential to supporting the growth in merchant locations and the increasing application volume.

Here are the key areas where capital is being deployed to support the platform and growth:

• Technology development and maintenance for the VLO platform.
• Marketing expenditures to drive new customer originations.
• Personnel costs supporting underwriting and collections teams.
• General and administrative expenses supporting the corporate structure.

Finance: draft 13-week cash view by Friday.

FlexShopper, Inc. (FPAY) - Canvas Business Model: Revenue Streams

You're looking at how FlexShopper, Inc. (FPAY) brings in money, which is key to understanding its financial health as we move through late 2025. The revenue streams are built on a foundation of flexible consumer financing and direct sales.

The core business still relies heavily on the lease-to-own (LTO) portfolio. Lease revenues and fees from this segment are supported by strong origination momentum seen earlier in the year. For instance, lease originations increased by 49.7% year-over-year for the first quarter of 2025. Also, profitability in 2025 is expected to benefit from the contribution of payments on leases that were originated throughout 2024.

A significant growth driver is the Revolution Loan business. Revenue from this segment is clearly accelerating, as new customer originations in the Revolution Loan business increased by 88% year-over-year in January 2025. This marked the fifth consecutive month of year-over-year new customer origination growth for that specific product line.

Retail sales revenue from the FlexShopper.com marketplace is an increasingly important component. This DTC channel added incremental revenues and profits in 2024, which is the first full year of that retail revenue strategy. To show the strength in this area, retail product margin dollars on the FlexShopper.com marketplace were 105% higher year-over-year in January 2025.

Here is a look at the key financial projections for the full fiscal year 2025, based on guidance provided earlier in the year:

Financial Metric	FY 2025 Projection Range
Gross Profit	Between $90 million and $100 million
Adjusted EBITDA	Between $40 million and $45 million

The revenue streams can be broken down by their source and recent performance indicators:

• Lease revenues and fees from the core lease-to-own portfolio, supported by Q1 2025 lease originations up 49.7% year-over-year.
• Revenue from the Revolution Loan business, which saw new customer originations grow 88% in January 2025.
• Retail sales revenue from the FlexShopper.com marketplace, evidenced by a 105% year-over-year increase in retail product margin dollars in January 2025.

The company expects continued operating leverage in 2025, driven by these revenue streams and disciplined cost management.