Primeiro Internet Bancorp (INBK): Modelo de Negócios Canvas [Jan-2025 Atualizado]

No cenário bancário digital em rápida evolução, o First Internet Bancorp (INBK) surge como uma instituição financeira pioneira que combina perfeitamente a tecnologia de ponta com soluções bancárias abrangentes. Ao aproveitar estrategicamente um modelo robusto de infraestrutura digital e serviços inovadores, este banco com sede em Indiana transformou os paradigmas bancários tradicionais, oferecendo aos clientes conveniência sem precedentes, experiências personalizadas e recursos financeiros avançados em várias plataformas digitais. Seu modelo de modelo de negócios exclusivo revela uma abordagem sofisticada do setor bancário moderno que prioriza a integração tecnológica, serviços centrados no cliente e estratégias financeiras adaptativas.

Primeiro Internet Bancorp (INBK) - Modelo de Negócios: Principais Parcerias

Parcerias estratégicas com provedores de tecnologia financeira (fintech)

A Primeira Internet Bancorp estabeleceu parcerias estratégicas com os seguintes provedores de fintech:

Fintech Partner	Detalhes da parceria	Ano estabelecido
Fiserv, Inc.	Plataforma de tecnologia bancária principal	2019
Jack Henry & Associados	Soluções bancárias digitais	2020
Xadrez	Conectividade de dados financeiros	2021

Colaboração com redes bancárias regionais e nacionais

O First Internet Bancorp mantém relacionamentos colaborativos com as seguintes redes bancárias:

• Rede ATM AllPoint: 55.000 caixas eletrônicos sem sobretaxa
• Redes de pagamento Visa/MasterCard
• Banco Federal de Empréstimos à Criação de Indianapolis

Relacionamentos com intermediários de hipoteca e empréstimos comerciais

Os principais empréstimos intermediários de empréstimos incluem:

Tipo intermediário	Número de parcerias	Volume total de empréstimos (2023)
Corretores hipotecários	37	US $ 214,5 milhões
Corretores de empréstimos comerciais	22	US $ 156,3 milhões

Parcerias com software bancário digital e empresas de segurança cibernética

Parcerias de software de segurança cibernética e bancos digitais:

• Crowdstrike: Proteção de segurança do endpoint
• Symantec: Soluções de Segurança de Rede
• Zscaler: Infraestrutura de segurança em nuvem

Investimento em segurança	Despesas anuais
Parcerias de segurança cibernética	US $ 4,2 milhões (2023)

Primeiro Internet Bancorp (INBK) - Modelo de negócios: Atividades -chave

Desenvolvimento e manutenção da plataforma bancária digital

A First Internet Bancorp investiu US $ 3,2 milhões em infraestrutura de tecnologia em 2023. A manutenção e as atualizações da plataforma digital consumiram aproximadamente 18% do orçamento de tecnologia operacional do banco.

Categoria de investimento em tecnologia	Gastos anuais
Desenvolvimento da plataforma digital	US $ 1,7 milhão
Aprimoramentos de segurança cibernética	$850,000
Manutenção do sistema	$650,000

Operações de empréstimos comerciais e de consumo

A partir do quarto trimestre 2023, a INBK conseguiu uma carteira de empréstimos total de US $ 1,42 bilhão, com a seguinte quebra:

• Empréstimos imobiliários comerciais: US $ 612 milhões
• Empréstimos comerciais e industriais: US $ 385 milhões
• Empréstimos ao consumidor: US $ 423 milhões

Gerenciamento de serviços bancários online e móvel

A First Internet Bancorp reportou 87.500 usuários de bancos digitais ativos em 2023, representando um crescimento de 14% ano a ano.

Métrica bancária digital	2023 desempenho
Downloads de aplicativos móveis	42,300
Volume de transações online	3,2 milhões de transações

Gerenciamento de riscos e monitoramento de conformidade

A INBK alocou US $ 2,1 milhões para as atividades de conformidade e gerenciamento de riscos em 2023, representando 4,5% do total de despesas operacionais.

• Equipe de conformidade: 22 funcionários em tempo integral
• Custos anuais de auditoria regulatória: US $ 475.000
• Software de conformidade e investimento em tecnologia: US $ 350.000

Inovação de produtos financeiros e gerenciamento de portfólio

Em 2023, a First Internet Bancorp introduziu 3 novos produtos financeiros e conduziu o reequilíbrio do portfólio com um investimento total de US $ 1,8 milhão.

Categoria de inovação de produtos	Valor do investimento
Desenvolvimento de novos produtos	US $ 1,2 milhão
Pesquisa de mercado	$350,000
Teste de produto	$250,000

Primeiro Internet Bancorp (INBK) - Modelo de negócios: Recursos -chave

Infraestrutura de tecnologia bancária digital avançada

A partir do quarto trimestre de 2023, a First Internet Bancorp investiu US $ 4,2 milhões em infraestrutura de tecnologia, com um custo de atualização do sistema bancário principal de US $ 1,7 milhão. A pilha de tecnologia do banco inclui:

• Plataforma bancária baseada em nuvem
• Sistemas avançados de segurança cibernética
• Mecanismos de detecção de fraude movidos a IA

Categoria de investimento em tecnologia	2023 Despesas
Atualização do sistema bancário principal	US $ 1,7 milhão
Aprimoramento da segurança cibernética	US $ 1,1 milhão
Desenvolvimento da plataforma digital	US $ 1,4 milhão

Equipe de gestão financeira experiente

A equipe de liderança da Primeira Internet Bancorp compreende 7 executivos seniores com uma média de 22 anos de experiência bancária. A compensação total dos executivos para 2023 foi de US $ 3,6 milhões.

Posição de liderança	Anos de experiência
CEO	28 anos
Diretor Financeiro	19 anos
CTO	18 anos

Sistemas de segurança digital e proteção de dados

O investimento em segurança cibernética em 2023 totalizou US $ 1,1 milhão, com zero grandes incidentes de violação de dados.

• Protocolos de autenticação multifatores
• Sistemas de criptografia de ponta a ponta
• Monitoramento de transações em tempo real

Plataforma bancária on -line robusta

Métricas da plataforma bancária digital para 2023:

Métrica da plataforma	2023 desempenho
Usuários online ativos	87,500
Transações bancárias móveis	2,3 milhões
Tempo de atividade da plataforma	99.97%

Portfólio de empréstimos diversificados e ativos financeiros

Breakdown da carteira de empréstimos para 2023:

Categoria de empréstimo	Valor total	Porcentagem de portfólio
Imóveis comerciais	US $ 542 milhões	38%
Hipotecas residenciais	US $ 328 milhões	23%
Empréstimos ao consumidor	US $ 274 milhões	19%
Comercial & Empréstimos industriais	US $ 286 milhões	20%

Primeiro Internet Bancorp (INBK) - Modelo de Negócios: Proposições de Valor

Serviços bancários online e móveis 24/7 convenientes

A partir do quarto trimestre 2023, o First Internet Bancorp oferece serviços bancários digitais com as seguintes métricas de engajamento digital:

Métrica bancária digital	Número específico
Total de usuários bancários online	47,632
Downloads de aplicativos bancários móveis	32,456
Volume de transação digital	US $ 276,4 milhões

Taxas de juros competitivas sobre depósitos e empréstimos

Ofertas de taxa de juros atuais para 2024:

Tipo de produto	Taxa de juro
Contas de poupança pessoal	3.75%
Contas de corrente de negócios	2.65%
Taxas de empréstimo pessoal	7.25% - 12.50%
Taxas de empréstimos comerciais	6.85% - 9.75%

Experiência bancária digital personalizada

• Painéis financeiros personalizados
• Insights de gastos personalizados
• Recomendações de produtos personalizados

Aprovação e processamento de empréstimos rápidos

Métricas de desempenho de processamento de empréstimos:

Tipo de empréstimo	Tempo médio de aprovação	Taxa de aprovação
Empréstimos pessoais	48 horas	78%
Empréstimos comerciais	72 horas	65%

Soluções financeiras abrangentes

Redução do portfólio de produtos financeiros:

Categoria de produto	Contas totais	Valor total
Bancos pessoais	36,278	US $ 542,3 milhões
Banking de negócios	8,945	US $ 687,6 milhões
Serviços de investimento	5,623	US $ 214,7 milhões

Primeiro Internet Bancorp (INBK) - Modelo de Negócios: Relacionamentos do Cliente

Plataformas bancárias de autoatendimento digital

O primeiro Internet Bancorp oferece serviços bancários on -line por meio de sua plataforma digital. A partir do quarto trimestre 2023, o banco informou:

Métrica bancária digital	Valor
Total de usuários bancários online	48,372
Downloads de aplicativos bancários móveis	32,156
Volume de transação digital	US $ 214,6 milhões

Canais de suporte ao cliente personalizados

O banco fornece suporte ao cliente multicanal com as seguintes métricas de contato:

• Suporte telefônico: disponível das 8h às 20h est.
• Suporte por e -mail: tempo de resposta dentro de 24 horas
• Chat ao vivo: disponível no site durante o horário comercial

Comunicação digital proativa

Canal de comunicação	Taxa de engajamento
Marketing por e -mail	22.4%
Notificações de SMS	18.7%
Notificações por push móveis	15.3%

Ferramentas de gerenciamento de contas online

As ferramentas digitais disponíveis para os clientes incluem:

• Rastreamento de saldo em tempo real
• Histórico de transações
• Serviços de pagamento de contas
• Transferências de fundos

Serviços de aconselhamento financeiro personalizado

Serviço de consultoria	Utilização do cliente
Consulta financeira pessoal	3.245 clientes
Planejamento de aposentadoria	2.876 clientes
Sessões de estratégia de investimento	1.642 clientes

Primeiro Internet Bancorp (INBK) - Modelo de Negócios: Canais

Site bancário online

O primeiro Internet Bancorp oferece uma plataforma bancária on -line abrangente com as seguintes especificações:

URL do site	www.firstinternetbank.com
Ano de lançamento da plataforma digital	2000
Volume anual de transação digital	1,2 milhão de transações
Protocolo de segurança do site	Criptografia de 256 bits

Aplicativo bancário móvel

Detalhes do canal bancário móvel:

• Disponível em plataformas iOS e Android
• Usuários ativos mensais: 45.000
• Os recursos incluem depósito de cheque móvel, transferências de fundos, pagamento de contas

Suporte bancário por telefone

Horário de atendimento ao cliente	8:00 - 20:00 EST
Volume anual de chamada	126.000 interações com clientes
Tempo médio de resolução de chamadas	7,5 minutos

Comunicação por e -mail

• Comunicação mensal de e -mail: 82.000
• Tempo médio de resposta por e -mail: 4,2 horas
• Plataforma de e -mail criptografada segura

Locais da filial

Ramos físicos totais	4 locais
Estados de serviço primário	Indiana, Illinois, Minnesota
Transações médias diárias de ramificação	175 interações com os clientes

Primeiro Internet Bancorp (INBK) - Modelo de negócios: segmentos de clientes

Pequenas e médias empresas

A partir do quarto trimestre 2023, o First Internet Bancorp atende a aproximadamente 3.750 clientes comerciais pequenos e médios. Portfólio total de empréstimos comerciais: US $ 487,3 milhões. Tamanho médio do empréstimo para SMBs: US $ 129.000.

Segmento de negócios	Número de clientes	Valor total do empréstimo
Fabricação	652	US $ 87,6 milhões
Serviços profissionais	1,124	US $ 142,3 milhões
Varejo	876	US $ 63,4 milhões

Consumidores individuais que procuram bancos digitais

Clientes bancários digitais: 42.500 em dezembro de 2023. Taxa de penetração bancária on -line: 68%. Usuários bancários móveis: 35.200.

• Volume médio de transação digital: 47 transações por usuário mensalmente
• Taxa de abertura da conta digital: 22% das novas contas
• Idade do usuário bancário digital médio: 37-45 anos

Clientes de empréstimos comerciais

Portfólio de empréstimos comerciais: US $ 612,5 milhões. Total de clientes comerciais: 2.250. Tamanho médio do empréstimo comercial: US $ 272.000.

Categoria de empréstimo	Empréstimos totais	Taxa de juros média
Imobiliária	US $ 276,8 milhões	6.35%
Financiamento de equipamentos	US $ 124,6 milhões	5.92%
Capital de giro	US $ 211,1 milhões	7.15%

Clientes bancários com experiência em tecnologia

Métricas de adoção de tecnologia: 65% dos clientes usam recursos avançados de bancos digitais. Blockchain e IA Banking Services Engagement: 12% dos usuários digitais.

Segmentos de mercado regionais em Indiana e arredores

Cobertura total do mercado: Indiana, Illinois e Ohio. Distribuição da base de clientes: Indiana (62%), Illinois (24%), Ohio (14%). Total de clientes regionais: 48.750.

Estado	Contagem de clientes	Penetração de mercado
Indiana	30,225	62%
Illinois	11,700	24%
Ohio	6,825	14%

Primeiro Internet Bancorp (INBK) - Modelo de negócios: estrutura de custos

Manutenção de infraestrutura de tecnologia

Custos anuais de manutenção de infraestrutura de tecnologia para o primeiro bancorp da Internet em 2023: US $ 3,2 milhões

Categoria de custo de tecnologia	Despesa anual ($)
Manutenção do servidor	1,100,000
Sistemas de segurança cibernética	850,000
Infraestrutura de rede	750,000
Serviços de computação em nuvem	500,000

Desenvolvimento e atualizações da plataforma digital

Despesas de desenvolvimento de plataformas digitais em 2023: US $ 2,7 milhões

• Atualizações de aplicativos bancários móveis: US $ 750.000
• Aprimoramentos da plataforma bancária on -line: US $ 1.200.000
• Melhorias de segurança digital: US $ 750.000

Compensação e treinamento de funcionários

Total de despesas relacionadas aos funcionários para 2023: US $ 18,5 milhões

Categoria de compensação	Despesa anual ($)
Salários da base	14,200,000
Benefícios dos funcionários	2,800,000
Treinamento profissional	1,500,000

Despesas de conformidade regulatória

Custos totais de conformidade regulatória em 2023: US $ 4,1 milhões

• Salários legais e de conformidade: US $ 2.300.000
• Sistemas de relatórios regulatórios: US $ 850.000
• Taxas externas de auditoria e consultoria: US $ 950.000

Custos de marketing e aquisição de clientes

Despesas de marketing para 2023: US $ 2,5 milhões

Canal de marketing	Gasto anual ($)
Marketing digital	1,200,000
Publicidade tradicional	750,000
Campanhas de aquisição de clientes	550,000

Primeiro Internet Bancorp (INBK) - Modelo de negócios: fluxos de receita

Receita de juros de carteiras de empréstimos

Para o ano fiscal de 2023, a First Internet Bancorp registrou receita total de juros de US $ 70,9 milhões. A quebra da carteira de empréstimos inclui:

Categoria de empréstimo	Saldo total de empréstimo	Receita de juros
Imóveis comerciais	US $ 574,3 milhões	US $ 28,6 milhões
Comercial & Industrial	US $ 312,5 milhões	US $ 15,4 milhões
Empréstimos ao consumidor	US $ 186,2 milhões	US $ 9,3 milhões

Taxas de serviço bancário digital

As taxas de serviço bancário digital para 2023 totalizaram US $ 5,2 milhões, com a seguinte distribuição:

• Taxas de transação online: US $ 2,1 milhões
• Encargos de serviço bancário móvel: US $ 1,8 milhão
• Taxas de manutenção de conta digital: US $ 1,3 milhão

Receita comercial e de empréstimo de consumidores

As receitas de empréstimos comerciais e de consumidores em 2023 foram de US $ 43,6 milhões, segmentados da seguinte forma:

Segmento de empréstimo	Receita	Taxa de crescimento
Empréstimos comerciais	US $ 32,4 milhões	7.2%
Empréstimos ao consumidor	US $ 11,2 milhões	4.5%

Receita de investimento e gerenciamento de ativos

A receita de investimento em 2023 atingiu US $ 12,5 milhões, com a seguinte composição:

• Retornos de investimento em valores mobiliários: US $ 8,7 milhões
• Taxas de gerenciamento de ativos: US $ 3,8 milhões

Taxas de transação e manutenção de contas

As taxas de transação e manutenção de contas para 2023 totalizaram US $ 6,8 milhões:

Tipo de taxa	Receita total
Taxas de cheque especial	US $ 2,3 milhões
Taxas de manutenção da conta	US $ 2,5 milhões
Taxas de transferência de fio	US $ 1,2 milhão
Taxas de transação ATM	US $ 0,8 milhão

First Internet Bancorp (INBK) - Canvas Business Model: Value Propositions

You're looking at the core value First Internet Bancorp (INBK) delivers through its distinct digital-first model. This isn't about branch traffic; it's about national access and specialized credit expertise.

Branchless, digital-first banking for national reach and lower fees.

First Internet Bank pioneered the branchless delivery of banking services, starting up in 1999 as the first state-chartered, FDIC-insured Internet bank. This digital foundation allows for a national service footprint, contrasting with the regional focus of its commercial lending. While specific fee comparisons aren't directly available, the digital model inherently supports a different cost structure compared to traditional brick-and-mortar competitors.

Specialized commercial lending in construction and investor real estate.

First Internet Bancorp maintains a focus on specialty finance, particularly in construction and investor commercial real estate. As of March 31, 2025, total commercial loan balances stood at $3.4 billion, showing growth driven by construction and investor commercial real estate compared to the end of 2024. A key strategic move in Q3 2025 was the sale of up to $869 million of single tenant lease financing loans to Blackstone, which reduced the total loan portfolio from $4.3 billion to an expected $3.5 billion post-closing. This specific portfolio segment, single-tenant lease financing, was reduced from $971 million down to $101.6 million. The total loan portfolio was $3.6 billion as of September 30, 2025.

Here's a quick look at the balance sheet context around the strategic loan sale:

Metric	Value as of Date
Total Assets	$6.1 billion (June 30, 2025)
Total Loan Portfolio (Pre-Sale Estimate)	$4.3 billion (Q2 2025)
Single Tenant Lease Loans Sold	Up to $869 million (Q3 2025)
Total Loan Portfolio (Post-Sale Estimate)	$3.5 billion (Post-Q3 2025 Sale)
Loans-to-Deposits Ratio	73.9% (September 30, 2025)

Banking-as-a-Service (BaaS) for fintechs, offering compliance and FDIC insurance.

The BaaS segment is a clear growth driver. The company achieved significant growth in fintech deposits, which accounted for 17% of the total deposit mix as of September 30, 2025. Fintech Initiatives Revenue showed substantial year-over-year improvement, rising 130% from the third quarter of 2024. This offering helps fintech partners by providing the underlying compliance structure and FDIC insurance.

High-yield loan portfolio with new originations yielding around 7.5% in Q3 2025.

The focus on optimizing the earning asset base is evident in new loan pricing. New loan originations during the third quarter of 2025 carried a weighted average yield of exactly 7.50%. This compares to the overall yield on average interest-earning assets, which rose to 5.68% in Q3 2025. Management noted that future portfolio yield is expected to be enhanced, with a projected portfolio yield of 6.18% going into Q4 2025.

You can see the yield dynamics here:

• New Loan Origination Yield (Q3 2025): 7.50%
• Yield on Average Interest-Earning Assets (Q3 2025): 5.68%
• Projected Portfolio Yield (Entering Q4 2025): 6.18%
• Fully Taxable Equivalent Net Interest Margin (Q3 2025): 2.12%

Finance: draft 13-week cash view by Friday.

First Internet Bancorp (INBK) - Canvas Business Model: Customer Relationships

You're looking at how First Internet Bancorp (INBK) manages its connections with clients across its digital-first and specialized lending segments as of late 2025. The approach clearly splits between high-volume digital service and high-touch relationship management for complex clients.

Automated, self-service online banking for consumers and small businesses

First Internet Bancorp operates as a pioneer digital bank, meaning its primary consumer and small business relationship is entirely digital, with no traditional branch footprint. This self-service model is supported by continuous digital enhancements; for instance, Zelle® became available for eligible business customers through the digital banking experience and mobile app as of October 20, 2025. Customer feedback suggests a preference for this digital interaction, with reports of excellent customer service and a lack of reliance on 'automated bologna or bots' when issues arise.

Dedicated relationship managers for commercial and specialty finance clients

For the segments requiring more complex service, like commercial and specialty finance, the relationship model shifts to dedicated personnel. The scale of the operation supporting this is suggested by the overall employee count, which stood at 317 as of the Q3 2025 reporting period. The importance of these segments is reflected in the deposit mix, where Commercial deposits accounted for 43% of total deposits, while Small Business deposits made up 10% of the mix in Q3 2025. The company's loan portfolio, even after a major sale, still includes significant commercial exposure, such as Construction and Investor Commercial Real Estate at 16% of the remaining portfolio.

Customized partnership team for Banking-as-a-Service clients

The Banking-as-a-Service (BaaS) segment relies on a customized partnership team for integration and scaling. This area shows significant traction. For one specific fintech partner in Q2 2025, the payment processing volume reached $10 billion in the month of June alone, and that partner's small business savings product deposit base was approaching $500 million. Overall, total deposits from all fintech partners were reported as being north of $1 billion as of Q2 2025. The success in this area is also reflected in the year-over-year growth of Fintech Initiatives Revenue, which was up 130% from Q3 2024 to Q3 2025, and the bank was recognized as a co-winner of the 2025 American Banker Innovation of the Year award.

Focus on improving credit profile and asset quality after Q3 actions

Following decisive actions in Q3 2025 to address credit issues, the focus shifted to realizing a cleaner credit profile. The company completed the sale of $836.9 million of single tenant lease financing loans in Q3 2025, which was a strategic move to enhance the balance sheet. These actions were accompanied by a significant increase in the provision for credit losses, which hit $34.8 million in Q3 2025, including $21 million in net charge-offs. The result of these efforts was a reported improvement in overall asset quality metrics as the year ended:

Credit Metric	Q3 2025 Value	Comparison/Context
Total Delinquencies	35 basis points	Down from 62 bps in Q2 2025 and 77 bps in Q1 2025.
Allowance for Credit Losses (ACL)	$59.9 million	Represented 1.65% of total loans.
Non-Performing Assets (NPA) to Total Assets	0.98%	Reported in Q3 2025.
Franchise Finance Delinquencies	79% reduction	Reported as a key achievement in the portfolio cleanup.

The company stated that entering the fourth quarter, they saw encouraging signs with asset quality improving and delinquencies at their lowest level in a year. The regulatory capital ratios also improved post-loan sale, with the Common Equity Tier 1 ratio reaching 9.24%.

The deposit base composition as of September 30, 2025, shows the relative weight of different customer types:

• Commercial deposits: 43%
• Fintech deposits: 17%
• Consumer deposits: 20%
• Small Business deposits: 10%
• Public Funds deposits: 6%
• Brokered Deposits: 4%

The bank's loans-to-deposits ratio remained favorable at 73.9% as of the end of Q3 2025. Finance: draft 13-week cash view by Friday.

First Internet Bancorp (INBK) - Canvas Business Model: Channels

You're looking at how First Internet Bancorp (INBK) gets its value proposition to its customers, and for them, it's almost entirely digital and specialized sales, not brick-and-mortar locations. This is the core of their delivery strategy.

Exclusively online and mobile banking platforms (zero physical branches).

First Internet Bancorp, through its subsidiary First Internet Bank, has maintained its branchless delivery model since opening in 1999. The bank does not maintain any traditional physical branch locations aside from its main office in Fishers, Indiana. This digital-first approach allows for a national footprint for consumer and small business deposit operations.

National reach across 50 states for consumer and specialty finance.

The bank's consumer and small business customers are located throughout the entire United States, which is a direct result of their internet-based delivery channel. This national reach supports their consumer loans, such as credit cards, auto, personal, and student loans, alongside small business deposit services.

Direct commercial sales force for regional lending and treasury management.

While deposits are national, commercial lending and treasury management services are offered on a regional basis. This implies a targeted, direct sales force focused on specific geographic areas for these higher-touch commercial products. The small business lending team is a key component of this strategy, and for the SBA 7(a) program, First Internet Bancorp was ranked as the 8th largest lender for the SBA's 2025 fiscal year-to-date. For Q1 2025, the bank originated $285 million in new production and renewals. As of Q3 2025, the SBA pipeline stood at $260 million.

Fintech partners' platforms for embedded deposit products (VAST).

First Internet Bancorp heavily utilizes its Banking-as-a-Service (BaaS) model, often referred to in context with its fintech partnerships, to drive liquidity and deposit growth. This channel delivers embedded deposit products to a broader network of end-users via technology partners. This focus earned the bank a co-winner recognition for the 2025 American Banker Innovation of the Year award in the Payments category. The company noted significant growth in fintech deposits, which contributed to maintaining strong balance sheet liquidity. The BaaS business delivered robust revenue growth and liquidity management benefits.

Here's a quick look at the balance sheet context supporting these channels as of the end of Q3 2025:

Metric	Value / Percentage	Date / Period
Total Assets	$5.6 billion	September 30, 2025
Loans-to-Deposits Ratio	73.9%	Q3 2025
Fintech Deposits (% of Total Deposits)	17%	Q3 2025
Noninterest-Bearing Deposits (% of Total Deposits)	43%	Q3 2025
SBA 7(a) Lender Rank	8th Largest	SBA FY 2025 YTD
Single Tenant Lease Financing Loans (% of Total Portfolio)	5%	Post Q3 2025 Sale

The digital channel is also supported by the bank's operational structure, which includes a dedicated partnership team for its fintech collaborators. The bank's strategy involves moving deposits off-balance sheet through these fintech arrangements for optimization.

You can see the diversification of their funding sources, which are critical for supporting the lending channels:

• Commercial Deposits: 43% of total deposits
• Consumer Deposits: 20% of total deposits
• Small Business Deposits: 10% of total deposits
• Public Funds Deposits: 6% of total deposits
• Brokered Deposits: 4% of total deposits

The bank's ability to service these diverse channels is underpinned by its liquidity; cash and unused borrowing capacity totaled $2.9 billion as of September 30, 2025.

First Internet Bancorp (INBK) - Canvas Business Model: Customer Segments

You're looking at how First Internet Bancorp (INBK) structures its funding and lending across its key client groups as of late 2025. The bank's customer base is segmented clearly by how they interact with the balance sheet, particularly on the deposit side, which is the core funding source.

The deposit mix as of September 30, 2025, shows a clear reliance on commercial relationships, which form the largest funding block. This mix is critical because it directly informs the bank's capacity and strategy for its lending activities. Here's the quick math on the deposit composition by customer type:

Customer Segment (Deposit Base)	Percentage of Total Deposits (as of 9/30/2025)
Commercial clients	43%
Fintech partners and their end-users	17%
Consumer deposit and loan customers	20%
Small business (direct deposits)	10%
Public funds	6%
Brokered deposits	4%

Commercial clients represent the single largest funding source, holding 43% of total deposits as of the third quarter of 2025. This segment is foundational to First Internet Bancorp's stability.

The Fintech partners and their end-users segment is a significant and growing component, contributing 17% of total deposits. The success of the Banking-as-a-Service (often referred to as VAST) model is evident here, with fintech initiative revenue rising 130% year-over-year for Q3 2025.

Consumer deposit and loan customers account for 20% of the deposit base. On the lending side, this group includes residential mortgage and home equity portfolios, though balances saw expected declines in Q1 2025.

For Small business and specialty finance borrowers, the focus is on the lending side, which has seen strategic adjustments. The total commercial loan balances were $3.4 billion as of March 31, 2025. Within specialty finance:

• SBA loan origination pipeline stood at $260 million.
• Franchise finance and small business lending portfolios were areas where the bank took decisive action on credit quality in Q3 2025.

The bank's overall loan portfolio, following a strategic sale of single tenant lease financing loans, is now more diversified, with Construction and Investor Commercial Real Estate at 16%, Public Finance at 13%, and Residential Mortgage at 13% of the remaining total portfolio as of Q3 2025.

Finance: draft 13-week cash view by Friday.

First Internet Bancorp (INBK) - Canvas Business Model: Cost Structure

You're looking at the core expenses First Internet Bancorp (INBK) is managing as of late 2025. These costs are central to how the bank operates its digital-first model.

Non-Interest Expenses are a key area of focus, reflecting the operational cost base outside of funding the balance sheet. For the third quarter of 2025, total noninterest expenses were reported at $25.5 million. This figure reflects ongoing investment in the digital platform and personnel costs associated with running a technology-focused bank. For the nine months ending September 30, 2025, total noninterest expenses rose to $70.8 million, a 7.0% increase compared to the same period in 2024. The bank has emphasized strategic investments in technology, including AI, to enhance process efficiencies.

The cost structure was heavily impacted by significant credit actions in Q3 2025. The bank recognized a provision for credit losses totaling $34.8 million for the quarter, primarily related to small business lending and franchise finance portfolios. This provision included $21 million in net charge-offs. These actions led to the allowance for credit losses increasing to $59.9 million at the end of Q3 2025.

Here's a quick look at the major expense and loss components from the third quarter of 2025:

Cost/Loss Component	Amount (Q3 2025)	Context/Driver
Provision for Credit Losses	$34.8 million	Aggressive action to address credit issues in small business lending and franchise finance.
Net Charge-Offs Included in Provision	$21 million	Charge-offs were $15.2 million related to small business lending and $5.3 million to franchise finance.
Total Noninterest Expense	$25.5 million	Driven by higher salaries, employee benefits, and operational costs.
Allowance for Credit Losses (Ending Balance)	$59.9 million	Up almost 30% from the second quarter.

Interest expense on deposits is directly tied to the bank's funding mix. First Internet Bancorp noted that approximately 27% of its deposits, equating to about $1.3 billion based on recent total deposit figures, are indexed to the Fed Funds Rate. This indexing directly influences the variable cost of funding as the Federal Reserve adjusts rates.

The bank's operational model keeps a specific cost category low. First Internet Bancorp operates as an industry pioneer in the branchless delivery of banking services, which inherently results in:

• Low physical infrastructure costs.
• Reduced overhead associated with maintaining a physical branch network.

Finance: draft 13-week cash view by Friday.

First Internet Bancorp (INBK) - Canvas Business Model: Revenue Streams

You're looking at the core ways First Internet Bancorp brings in money, focusing on the hard numbers from late 2025. Honestly, the story is dominated by interest income, even with the big strategic moves they made on the asset side.

The primary engine remains the spread between what First Internet Bancorp earns on its assets and what it pays for liabilities. They achieved eight consecutive quarters of increasing Net Interest Income (NII) leading into Q3 2025. The fully-taxable equivalent Net Interest Margin (FTE NIM) was $\mathbf{2.12\%}$ for the quarter, up $\mathbf{8 \text{ basis points}}$ from the linked quarter.

Here's a look at the key components making up the revenue picture for the third quarter ended September 30, 2025:

Revenue Stream Component	Q3 2025 Amount (Millions USD)
Net Interest Income (NII) from loans and securities	$30.4
Non-interest income from gain on sale of SBA loans	$10.6
Fees from treasury management and other banking services	Data Not Separately Itemized (Overall Non-Interest Income was $-\mathbf{24.6}$)
Interest on commercial loans, including construction and real estate	Yield on Earning Assets: 5.68%

The non-interest income side was heavily impacted by balance sheet restructuring. While the outline specifies a $\mathbf{\$10.6 \text{ million}}$ gain from SBA loan sales, the overall noninterest income for Q3 2025 was a $\mathbf{loss of \$24.6 \text{ million}}$. This loss was driven by the strategic sale of $\mathbf{\$836.9 \text{ million}}$ in single tenant lease financing loans, which resulted in a pre-tax loss of $\mathbf{\$37.8 \text{ million}}$.

The interest generated from the remaining loan portfolio, which is the core of the NII, is concentrated in specific areas following that sale. You can see the focus areas that drive that interest income:

• Construction and investor commercial real estate now represents $\mathbf{16\%}$ of the total remaining loan portfolio.
• The yield on average interest-earning assets was $\mathbf{5.68\%}$.
• Rates on new originations during the quarter were $\mathbf{7.5\%}$.
• First Internet Bancorp projects Q4 2025 loan balance growth in the $\mathbf{4-6\%}$ range.

So, while the NII is growing steadily, the non-interest income stream is volatile, heavily influenced by strategic asset sales and the associated gains or losses. Finance: draft 13-week cash view by Friday.