Onewater Marine Inc. (OneW): Modelo de Negócios Canvas [Jan-2025 Atualizado]

Mergulhe no projeto estratégico da Onewater Marine Inc. (OneW), uma potência no setor de varejo e serviços marítimos que criou magistralmente um modelo de negócios abrangente. Ao integrar perfeitamente as vendas de barcos, serviços, financiamento e experiência do cliente em toda 170+ Locais em todo o país, a Onewater transformou o mercado marinho tradicional em um ecossistema dinâmico centrado no cliente. Esse modelo de negócios Canvas revela como a empresa navega por águas complexas do mercado, oferecendo valor incomparável aos entusiastas, profissionais e partes interessadas da indústria marinha por meio de estratégias inovadoras e estruturas operacionais robustas.

Onewater Marine Inc. (OneW) - Modelo de negócios: Parcerias -chave

Parcerias dos fabricantes de barcos

A Onewater Marine mantém parcerias estratégicas com os principais fabricantes de barcos:

Fabricante	Detalhes da parceria	Quota de mercado
Boston Whaler	Rede de revendedores primários	37% das vendas de barcos
Yamaha	Distribuição de motor externo	22% das vendas de motores marítimos
Mercury Marine	Parceria abrangente de propulsão marinha	28% do mercado de motores marinhos

Rede de concessionária marinha

O Onewater Marine opera em vários estados com extensa presença de concessionária:

• Total de concessionária Locais: 87 em 13 estados
• Cobertura geográfica: regiões da Costa do Sudeste e Golfo
• Receita anual de concessionária: US $ 687,3 milhões (2023)

Parcerias das Instituições Financeiras

Parceiro financeiro	Foco em parceria	Volume de empréstimo
Wells Fargo	Financiamento da embarcação marinha	US $ 214 milhões anuais marinhos empréstimos
Bank of America	Crédito marítimo do consumidor	US $ 176 milhões de linhas de crédito marítimas

Colaborações de provedores de seguros

• Seguro progressivo: parceiro de seguro marítimo primário
• Seguro da Marinha Geico: provedor de cobertura secundária
• Total de apólices de seguro marítimo processado: 42.500 anualmente

Fornecedores de peças e acessórios marítimos

Fornecedor	Categoria de produto	Valor anual da oferta
Genuine Marine Parts Inc.	Componentes de reposição	US $ 45,6 milhões
Armazém de acessórios marinhos	Equipamento de pós -venda	US $ 38,2 milhões

Onewater Marine Inc. (OneW) - Modelo de Negócios: Atividades -chave

Vendas e distribuição de barcos marinhos

No ano fiscal de 2023, a Onewater Marine registrou uma receita total de vendas de barcos de US $ 1,46 bilhão. A empresa representa várias marcas de barcos em 75 locais de varejo em 14 estados.

Métrica	Valor
Receita total de vendas de barcos	US $ 1,46 bilhão (FY 2023)
Locais de varejo	75 locais
Cobertura geográfica	14 estados

Serviço e manutenção de embarcações marítimas

A Onewater Marine gera receita significativa das operações de serviço e manutenção, com centros de serviços dedicados em sua rede de varejo.

• Receita média do departamento de serviço por local: US $ 1,2 milhão anualmente
• Técnicos de serviço: aproximadamente 500 técnicos marítimos certificados
• Valor médio da ordem de serviço: $ 850

Corretora e consignação de barcos

A empresa opera uma plataforma abrangente de corretagem de barcos com canais de vendas especializados de navios usados.

Métrica de corretagem	Valor
Volume de vendas de barcos de propriedade	Aproximadamente 1.200 navios anualmente
Valor médio de barco usado	$85,000

Varejo de peças e acessórios marítimos

Peças e acessórios representam um fluxo de receita crítico para o Onewater Marine.

• Receita de peças e acessórios: US $ 127 milhões em 2023 fiscal
• Valor do inventário: aproximadamente US $ 38 milhões em ações de peças
• Margem média de peças: 35-40%

Financiamento de clientes e serviços de seguro

A Onewater Marine fornece soluções integradas de financiamento e seguro para clientes marítimos.

Métrica de financiamento	Valor
Vendas financiadas totais	US $ 942 milhões (FY 2023)
Valor médio do empréstimo	$62,500
Produtos de seguro oferecidos	8 pacotes de seguro marítimo diferentes

Onewater Marine Inc. (OneW) - Modelo de negócios: Recursos -chave

Extensa rede de concessionárias marinhas

A partir do quarto trimestre de 2023, a Onewater Marine opera 87 localizações de concessionárias em 13 estados nos Estados Unidos.

Região geográfica	Número de concessionárias
Sudeste dos Estados Unidos	52
Nordeste dos Estados Unidos	18
Costa Oeste	17

Técnicos marinhos qualificados e pessoal de serviço

A Onewater Marine emprega aproximadamente 1.200 técnicos e pessoal de serviço a partir de 2023.

• Taxa média de certificação de técnico: 92%
• Anos médios de experiência por técnico: 8,5 anos
• Horário anual de treinamento por técnico: 40 horas

Sistemas de gerenciamento de inventário robustos

Valor total do inventário em 30 de setembro de 2023: US $ 347,8 milhões.

Categoria de inventário	Valor
Novos barcos	US $ 215,6 milhões
Barcos usados	US $ 82,4 milhões
Peças e acessórios	US $ 49,8 milhões

Relacionamentos de marca forte com os fabricantes

O Onewater Marine representa 16 marcas marinhas principais em sua rede de concessionárias.

• Principais fabricantes: Boston Whaler, Yamaha, Mercury Marine, Sea Ray
• Duração média do relacionamento do fabricante: 12,3 anos

Plataformas de vendas e serviços digitais

Métricas de plataforma digital para o ano fiscal de 2023:

• Porcentagem de vendas on -line: 22% da receita total
• Downloads de aplicativos móveis: 78.000
• Taxa de reserva de serviço digital: 65% do total de compromissos de serviço

Métrica da plataforma digital	2023 valor
Visitantes mensais do site	425,000
Visualizações de inventário on -line	1,2 milhão
Taxa de envolvimento do cliente digital	38%

Onewater Marine Inc. (OneW) - Modelo de Negócios: Proposições de Valor

Experiência abrangente de varejo e serviço marítimo

A Onewater Marine Inc. opera 87 locais de varejo em 13 estados a partir do ano fiscal de 2023. A empresa gerou US $ 1,47 bilhão em receita total para o ano fiscal que termina em 30 de setembro de 2023.

Categoria de serviço	Número de locais	Cobertura geográfica
Marinhas de varejo	87	13 Estados dos EUA
Centros de serviço	62	Várias regiões estaduais

Ampla seleção de barcos novos e usados

No ano fiscal de 2023, a Onewater Marine vendeu 6.257 novos barcos e 2.413 barcos usados, representando um volume total de vendas de barcos de 8.670 unidades.

• Novas marcas de barco representadas: 24
• Inventário de barco usado: aproximadamente 500-600 unidades
• Faixa média de preço do barco: US $ 35.000 - US $ 250.000

Suporte técnico especializado e manutenção

O Onewater Marine emprega Mais de 650 técnicos de serviço marítimo em sua rede de centros de serviço.

Métrica de serviço	Desempenho anual
Total de ordens de serviço	42,300
Tempo médio de reparo de serviço	3,2 dias

Soluções convenientes de financiamento e seguro

A Onewater Marine oferece várias opções de financiamento por meio de parcerias com instituições de empréstimos marítimos.

• Opções de financiamento internas disponíveis
• Múltiplas ofertas de produtos de seguro marítimo
• Valor médio do empréstimo: US $ 68.500

Presença nacional com atendimento ao cliente localizado

A Onewater Marine mantém uma pegada geográfica estratégica com concentração no sudeste e no sudoeste dos Estados Unidos.

Região	Número de locais	Estimativa de participação de mercado
Sudeste	47	35%
Sudoeste	22	25%
Outras regiões	18	15%

Onewater Marine Inc. (OneW) - Modelo de Negócios: Relacionamentos do Cliente

Consultas de vendas pessoais

A partir de 2023, a Onewater Marine opera 87 locais de varejo em 13 estados. A empresa emprega aproximadamente 1.200 profissionais de vendas especializados em varejo e serviço marítimo.

Métricas de consulta de vendas	2023 dados
Tempo médio de interação do cliente	47 minutos
Taxa de conversão de vendas	62.3%
Pontuação de satisfação do cliente	4.7/5

Suporte de serviço online e pessoal

O Onewater Marine fornece suporte ao cliente multicanal por meio de:

• Centros de serviço dedicados na loja
• Portal de suporte on -line 24/7
• Frota do técnico de serviço móvel

Canal de suporte	Tempo de resposta	Volume anual de serviço
Suporte na loja	Dentro de 30 minutos	42.500 interações de serviço
Suporte online	Dentro de 4 horas	28.300 solicitações de suporte digital
Serviço móvel	Dentro de 24 horas	15.200 reparos no local

Programas de fidelidade do cliente

O programa de fidelidade da Onewater Marine inclui:

• Sistema de recompensas baseado em pontos
• Descontos exclusivos para membros
• Benefícios anuais de associação

Métricas do Programa de Fidelidade	2023 Estatísticas
Membros totais de lealdade	52,400
Repita a taxa de compra	73.6%
Gasto médio de membros	US $ 3.750 anualmente

Canais de comunicação digital

A Onewater Marine utiliza várias plataformas digitais para o envolvimento do cliente.

Canal digital	Usuários ativos mensais	Taxa de engajamento
Site	215,000	42%
Aplicativo móvel	98,500	35%
Plataformas de mídia social	175,300	28%

Serviço pós-venda e manutenção

Serviços abrangentes de manutenção e garantia nas linhas de produtos marítimos.

Serviço de manutenção	Cobertura anual	Tempo médio de resolução
Reparos de garantia	7.800 unidades	5,2 dias
Planos de serviço estendidos	4.500 contratos	3,8 dias
Manutenção preventiva	12.600 serviços	2,5 dias

Onewater Marine Inc. (OneW) - Modelo de Negócios: Canais

Locais físicos de concessionária marítima

A partir de 2024, a Onewater Marine opera 87 localizações de concessionária marítima em 13 estados nos Estados Unidos. A rede de concessionárias da empresa abrange as seguintes regiões:

Região	Número de locais
Sudeste	42
Nordeste	22
Sudoeste	15
Centro -Oeste	8

Site da empresa e plataforma de vendas on -line

A plataforma de vendas digitais da Onewater Marine gerou US $ 78,2 milhões em receita on -line em 2023, representando 12,4% do total de vendas da empresa.

• URL do site: www.onewatermarinegroup.com
• Inventário online: 1.200 mais de navios marítimos
• Tráfego médio mensal do site: 215.000 visitantes únicos

Aplicativo móvel para vendas e serviço

A empresa lançou um aplicativo móvel com os seguintes recursos:

Recurso	Disponibilidade
Navegação de inventário	Disponível
Programação de serviço	Disponível
Financiamento digital	Disponível
Downloads de aplicativos (2023)	42,500

Marketing de mídia social

O Onewater Marine mantém a presença ativa das mídias sociais em várias plataformas:

Plataforma	Seguidores
Instagram	58,300
Facebook	72,500
LinkedIn	15,200

Feiras e eventos marítimos

A empresa participa de 24 feiras e eventos da indústria marítima anualmente, com um investimento estimado em marketing de US $ 1,2 milhão em 2023.

• Os principais eventos incluem Miami International Boat Show
• Show International Boat International Fort Lauderdale
• Show de barcos de Atlanta

Onewater Marine Inc. (OneW) - Modelo de negócios: segmentos de clientes

Entusiastas de barco recreativo

De acordo com a National Marine Manufacturers Association (NMMA), 142 milhões de americanos participam de barco recreativo anualmente. O Onewater Marine tem como alvo este segmento com características demográficas específicas:

Faixa etária	Porcentagem da população de barco
35-54 anos	42%
55-64 anos	28%
25-34 anos	18%

Profissionais de pesca e esportes marinhos

O mercado de esportes de pesca e pesca dos EUA foi avaliado em US $ 49,8 bilhões em 2022, com segmentos profissionais representando um potencial de receita significativo.

• Profissionais de pesca em torneios
• Atletas de esportes marinhos competitivos
• Guias profissionais de pesca

Indivíduos de alta rede

A Onewater Marine tem como alvo clientes de alta rede com ofertas de barcos premium:

Faixa de renda	Tamanho potencial de mercado
US $ 250.000+ renda anual	3,4 milhões de famílias
US $ 1 milhão+ patrimônio líquido	1,8 milhão de famílias

Aluguel de barcos e negócios charter

O tamanho do mercado de aluguel marítimo foi estimado em US $ 5,2 bilhões em 2022, com crescimento projetado de 6,3% ao ano.

• Operadores de turismo costeiro
• Serviços de fretamento de lago e rio
• Empresas de gerenciamento de eventos corporativos

Equipamentos marinhos e consumidores de acessórios

O mercado de acessórios marítimos foi avaliado em US $ 17,3 bilhões em 2023, com os principais segmentos de consumidores:

Categoria acessória	Valor de mercado
Equipamento de navegação	US $ 3,6 bilhões
Equipamento de segurança	US $ 2,8 bilhões
Atualizações de desempenho	US $ 4,5 bilhões

Onewater Marine Inc. (OneW) - Modelo de negócios: estrutura de custos

Compras de inventário

No ano fiscal de 2023, a Onewater Marine Inc. registrou custos totais de estoque de US $ 586,3 milhões. A estratégia de compras de inventário da empresa envolve:

Categoria de inventário	Custo anual	Porcentagem do total de despesas de estoque
Barcos marinhos	US $ 412,5 milhões	70.4%
Peças marinhas	US $ 104,8 milhões	17.9%
Acessórios	US $ 69,0 milhões	11.7%

Despesas operacionais da concessionária

As despesas operacionais para concessionárias da Onewater Marine em 2023 totalizaram US $ 157,2 milhões, com o seguinte quebra:

• Manutenção da instalação: US $ 38,6 milhões
• Utilitários: US $ 22,4 milhões
• Seguro: US $ 15,3 milhões
• Custos de aluguel e arrendamento: US $ 51,9 milhões
• Outras despesas operacionais: US $ 29,0 milhões

Salários e treinamento de funcionários

O total de despesas relacionadas ao pessoal do ano fiscal de 2023 foi de US $ 214,7 milhões:

Categoria de despesa	Quantia
Salários da base	US $ 178,3 milhões
Treinamento e desenvolvimento	US $ 9,6 milhões
Benefícios e compensação	US $ 26,8 milhões

Marketing e publicidade

As despesas de marketing da Onewater Marine em 2023 totalizaram US $ 42,5 milhões:

• Marketing Digital: US $ 18,7 milhões
• Publicidade tradicional: US $ 12,3 milhões
• Patrocínio de eventos: US $ 6,5 milhões
• Campanhas de mídia social: US $ 5,0 milhões

Tecnologia e infraestrutura digital

Os investimentos em tecnologia para o ano fiscal de 2023 foram de US $ 35,6 milhões:

Categoria de tecnologia	Valor do investimento
Infraestrutura de TI	US $ 15,2 milhões
Software e sistemas	US $ 12,4 milhões
Segurança cibernética	US $ 4,8 milhões
Desenvolvimento da plataforma digital	US $ 3,2 milhões

Onewater Marine Inc. (OneW) - Modelo de negócios: fluxos de receita

Vendas de novos barcos

Para o ano fiscal de 2023, a Onewater Marine registrou uma nova receita de vendas de barcos de US $ 712,3 milhões.

Categorias de marcas de barco	Receita de vendas
Barcos recreativos	US $ 456,7 milhões
Barcos de luxo	US $ 255,6 milhões

Vendas de barcos usados

As vendas de barcos usadas geraram US $ 189,5 milhões em receita para o ano fiscal de 2023.

Categorias de barcos usados	Volume de vendas	Receita
Barracas de energia	2.345 unidades	US $ 124,3 milhões
Veleiros	456 unidades	US $ 65,2 milhões

Peças e acessórios marinhos

A receita de peças e acessórios marítimos atingiu US $ 215,6 milhões no ano fiscal de 2023.

• Peças OEM: US $ 132,4 milhões
• Acessórios de pós -venda: US $ 83,2 milhões

Taxas de serviço e manutenção

As taxas de serviço e manutenção totalizaram US $ 167,8 milhões para o ano fiscal de 2023.

Tipo de serviço	Receita
Manutenção de rotina	US $ 98,5 milhões
Principais reparos	US $ 69,3 milhões

Comissões de financiamento e seguro

As comissões de financiamento e seguros geraram US $ 45,2 milhões em receita para o ano fiscal de 2023.

Tipo de comissão	Receita
Comissões de financiamento de barcos	US $ 28,7 milhões
Comissões de seguros marítimos	US $ 16,5 milhões

OneWater Marine Inc. (ONEW) - Canvas Business Model: Value Propositions

You're looking at the core reasons why customers choose OneWater Marine Inc. over the highly fragmented competition. It's not just about selling boats; it's about the ecosystem they've built around the premium marine lifestyle, which is reflected in their late 2025 financial performance.

The breadth of their offering is a major draw. OneWater Marine Inc. provides an expansive brand mix, representing over 50 manufacturers across its network. This diversity means they aren't overly reliant on any single boat builder; in fact, no single brand accounted for more than 10% of their sales in the prior fiscal year, giving you flexibility to meet varied customer tastes. This selection helped drive total fiscal year 2025 revenue to $1,872.3 million, with same-store sales growing by 6% for the full year.

The proposition is a true one-stop-shop experience. You start with the sale, move through financing, and then rely on them for the long haul. This integration is key to capturing the full customer lifetime value. The sales side is robust, but the recurring revenue from service is also significant.

Value Proposition Metric	Financial/Statistical Data (FY2025)
Total Fiscal Year Revenue	$1,872.3 million
Full-Year Same-Store Sales Growth	6% increase
Service, Parts & Other Sales Revenue	$295,304 thousand
Service, Parts & Other Sales Growth (YoY)	1.6% increase
Total Inventory (as of Sep 30, 2025)	$539.8 million

Post-sale support is where many smaller dealers fall short, but OneWater Marine Inc. emphasizes this as a core value. Their service, parts, and other sales segment generated $295,304 thousand in revenue for the fiscal year ended September 30, 2025, showing a 1.6% year-over-year increase. This demonstrates a commitment to high-quality maintenance and repair services that keep boats running, which is critical for customer retention in this industry.

Inventory management is a direct reflection of their operational discipline, which translates to better selection for you. They actively manage stock to ensure units are available but not excessive. As of September 30, 2025, total inventory stood at $539.8 million, a reduction from $590.8 million the prior year, reflecting what management called a disciplined inventory management approach, leading to some of the cleanest levels seen in years.

The physical footprint supports the claim of unparalleled customer experience across diverse geographies. You aren't limited to one region; the company operates a wide network designed to capture demand in key boating markets. Here's a quick look at their scale:

• Number of Retail Locations: 95
• States of Operation: 19 different states (as of late 2024)
• Top Performing Quarter (Q4 2025) Same-Store Sales: 23% increase

This geographic spread, combined with a focus on execution, allowed them to post a 21.8% revenue increase in the fourth quarter of 2025 alone, even while the broader industry faced normalization challenges. Finance: review the Q1 2026 inventory targets against the current $539.8 million base by next Tuesday.

OneWater Marine Inc. (ONEW) - Canvas Business Model: Customer Relationships

You're looking at how OneWater Marine Inc. keeps its premium customers engaged across its large retail footprint. The relationships are built on high-value transactions and sustained support.

Personalized, high-touch sales process for premium products

The sales approach focuses on the premium nature of the product, which inherently requires a more consultative, one-on-one interaction. While specific metrics on sales cycle personalization aren't public, the structure supports this. The company owns Denison Yachting, a leading superyacht brokerage, which deals with ultra-high-net-worth individuals, demanding the highest level of personal service. The company also serves as the exclusive U.S. dealer for Sunseeker Yachts (UK). This focus on high-end brands necessitates a personalized sales experience.

Dedicated service and parts support to drive repeat business

Dedicated support is a key driver for recurring revenue, moving beyond the initial boat sale. For the three months ended December 31, 2024 (Fiscal Q1 2025), Service, parts & other revenue was $61,619 thousand. For the three months ended June 30, 2025 (Fiscal Q3 2025), this segment generated $83,007 thousand. Dealership service, parts, & other sales increased in the fourth quarter of fiscal year 2025 compared to the prior year. This segment's performance is critical, even though it saw a 1.1% decrease year-over-year in Q1 2025.

Localized relationship management through unique dealership identities

OneWater Marine Inc. maintains a broad physical presence, allowing for localized customer management. As of late 2025, OneWater operates a total of 95 retail locations across 19 different states. Earlier in the fiscal year, the Dealerships segment included operations of 98 dealerships in 17 states. This network structure allows individual dealerships to maintain local brand recognition while benefiting from the scale of the larger organization. The Dealerships segment represented 92% of revenues for the three and six months ended March 31, 2025.

Long-term engagement through finance and insurance offerings

Finance and insurance (F&I) products are crucial for locking in long-term customer value. In the fiscal first quarter of 2025 (three months ended December 31, 2024), Finance & insurance income grew significantly by 27.7% to $9,400 thousand, up from $7,360 thousand the prior year. Management noted that higher finance and insurance penetration helped offset margin pressure in that quarter. This revenue stream is a direct measure of the depth of the relationship established at the point of sale.

Here's a look at the key financial metrics tied to customer transactions and support for recent periods:

Metric	Fiscal Q4 2025 (Three Months Ended Sept 30, 2025)	Fiscal Q1 2025 (Three Months Ended Dec 31, 2024)	Fiscal Year 2025 (Full Year)
Finance & Insurance Income (in thousands)	$12,774	$9,400	Data not explicitly isolated for full year
Service, Parts & Other Revenue (in thousands)	Data not explicitly isolated for Q4	$61,619	Data not explicitly isolated for full year
Dealership Segment Revenue (as % of Total Revenue)	Implied high percentage from Q4 boat sales growth	Implied high percentage from Q1 boat sales growth	92% (as of 3/31/2025)

Loyalty programs and targeted communication with boating enthusiasts

OneWater Marine Inc. targets boating enthusiasts through its extensive retail network and online marketplaces. The company operates multiple online marketplaces in addition to its physical locations. While specific loyalty program enrollment numbers or direct marketing spend are not detailed in the latest reports, the focus on same-store sales growth, which was 6% for the full fiscal year 2025, suggests successful engagement with the existing customer base. The company anticipates dealership same-store sales to be flat year-over-year for fiscal full year 2026.

You should check the Q4 2025 investor deck for any specific loyalty program details.

OneWater Marine Inc. (ONEW) - Canvas Business Model: Channels

You're looking at how OneWater Marine Inc. gets its product and service offerings in front of the customer, which is a mix of physical presence and digital reach as of late 2025.

The core of the physical channel is the extensive retail footprint. As of the end of fiscal year 2025, OneWater Marine Inc. operated a network anchored by 95 retail locations across the United States. This number saw slight fluctuations during the year, reporting 98 retail locations as of March 31, 2025, and settling at 97 retail locations by June 30, 2025. These dealerships are strategically placed across 19 different states, focusing on high-expenditure marine markets, with a strong presence in the Southeast, Gulf Coast, Mid-Atlantic, and Northeast regions.

The physical channel is supported by a dedicated logistics backbone. The Distribution segment, which handles parts and accessories, operated 9 distribution centers/warehouses as of the third quarter of fiscal 2025, though it was reported as 10 distribution centers / warehouses at the start of the year. This segment represented 8% of revenues for the six months ended March 31, 2025.

The sales structure relies heavily on the physical locations, as the Dealerships segment accounted for 92% of revenues for the six months ended March 31, 2025.

Beyond the brick-and-mortar, OneWater Marine Inc. utilizes several other avenues to connect with customers and drive sales:

• Multiple online marketplaces for sales and parts.
• Boat shows and regional marine events for lead generation.
• Direct sales teams at each retail location handling the final transaction and service upsell.

Here's a quick look at the scale of the physical and distribution network as of the mid-to-late 2025 reporting periods:

Channel Component	Reported Count (Late 2025)	Relevant Financial Context (FY2025)
Retail Locations (Dealerships)	97 (Peak of 98 reported)	Dealerships segment generated 92% of revenue (6 months ended 3/31/25)
Distribution Centers/Warehouses	9 (Reported 10 earlier)	Distribution segment generated 8% of revenue (6 months ended 3/31/25)
Geographic Footprint	19 states	FY2025 Total Revenue: $1.87 billion

The overall performance through these channels in fiscal year 2025 showed resilience, with dealership same-store sales increasing by 6% compared to the prior year. Finance and insurance penetration remained healthy, which is a key component delivered through the direct sales teams at the retail locations.

OneWater Marine Inc. (ONEW) - Canvas Business Model: Customer Segments

You're looking at the core customer base for OneWater Marine Inc. as of their late 2025 reporting. The business model clearly targets several distinct groups, all centered around the premium marine retail experience across their 95 retail locations across the U.S..

The primary engine for growth comes from those buying vessels. This is where the affluent recreational boaters and families come in, driving significant transaction volume. For the full fiscal year 2025, OneWater Marine Inc. saw total revenue hit $1.9 billion. The fourth quarter of 2025 was particularly strong for unit movement, with new boat revenue up 26.7% and pre-owned boat revenue up 24.6% compared to Q4 2024. This suggests a strong appetite among high-net-worth individuals for both new and used inventory, even as the market normalized.

For existing boat owners, the focus is on recurring revenue through after-sales support. This group fuels the service, parts, and other sales segment. For the full fiscal year 2025, this revenue stream was up 1.6% year-over-year. In the fourth quarter alone, this segment saw a 6.7% increase. This is a crucial stabilizing factor, especially when new unit sales face market headwinds; for instance, full-year gross profit margin was 22.8%.

The segment seeking a full-service experience, which includes first-time buyers, is supported by their finance and insurance (F&I) offerings. While the company is a leader in this space, F&I sales remained flat as a percentage of total boat sales for the full fiscal year 2025. This indicates that while the financing component is integral to the transaction for many customers, it didn't expand its relative share of the revenue mix this year.

Here's a quick look at how the revenue drivers performed in the most recent full fiscal year:

Customer-Driven Revenue Stream	FY 2025 Performance Metric	Value/Amount
Total Company Revenue	Full Year 2025 Revenue	$1.87 billion
Affluent Boaters (New/Pre-Owned Units)	Q4 2025 New Boat Revenue Growth (YoY)	26.7%
Affluent Boaters (New/Pre-Owned Units)	Q4 2025 Pre-owned Boat Revenue Growth (YoY)	24.6%
Existing Owners (Parts/Service)	FY 2025 Service, Parts & Other Sales Growth (YoY)	1.6%
Overall Business Health	FY 2025 Adjusted EBITDA	$70 million

The professional and commercial segment is less emphasized, as evidenced by the performance of the Distribution segment, which saw lower sales due to reduced production by boat manufacturers. This suggests that OneWater Marine Inc.'s core focus remains squarely on the retail consumer side, which is where they achieved 6% same-store sales growth for the full year 2025, outpacing the broader industry.

The disciplined inventory management strategy, which saw total inventory drop to $539.8 million as of September 30, 2025, from $590.8 million the prior year, directly supports serving these customer segments by ensuring cleaner stock levels for the premium retail offering.

The key customer-facing metrics for FY2025 were:

• Dealership Same-Store Sales Growth: 6%
• Total Retail Locations: 95
• Total Inventory Reduction: From $590.8 million to $539.8 million
• Adjusted Diluted EPS: $0.44

OneWater Marine Inc. (ONEW) - Canvas Business Model: Cost Structure

You're looking at the expense side of OneWater Marine Inc.'s operations as of late 2025. This is where the revenue gets spent to keep the whole machine running, from buying inventory to paying the people who sell and service the boats.

Cost of Goods Sold (COGS) for boat and inventory procurement represents the single largest cost component. For the full fiscal year 2025, OneWater Marine Inc. reported total revenue of $1,872.3 million and a Gross Profit of $427.0 million. This implies a Cost of Goods Sold for inventory procurement of approximately $1,445.3 million for the year ended September 30, 2025. This figure directly reflects the wholesale cost of new and pre-owned boats acquired for resale, plus associated inventory holding costs before sale.

The overhead supporting the sales and corporate functions is captured in the Selling, General, and Administrative (SG&A) expenses totaling $343.3 million for fiscal year 2025. This total is down slightly as a percentage of revenue compared to the prior year, coming in at 18.3% of revenue for FY 2025. This cost category is broad, so here's what that figure generally covers:

• Personnel costs for sales, service, and corporate staff.
• Advertising and marketing spend to drive traffic.
• Lease costs for non-showroom facilities.
• General administrative overhead like insurance and utilities.

Honestly, personnel costs are a significant chunk of that $343.3 million, but the company reports the aggregate SG&A figure, not the specific salary and wage breakdown.

Financing the inventory and operations requires debt, and the associated costs are material. As of March 31, 2025, OneWater Marine Inc. reported $427.2 million in long-term debt, though the balance was slightly lower at $412.1 million by September 30, 2025. The cost of servicing this debt, particularly the floor plan financing used to hold boat inventory, is tracked closely. For the nine months ended September 30, 2025, the Interest expense - floor plan totaled $28.469 million. Breaking down the interest expense further shows quarterly fluctuations:

Period End Date	Interest Expense - Floor Plan (in thousands)	Interest Expense - Other (in thousands)
June 30, 2025 (Q3)	$7,340	$9,041
September 30, 2025 (Q4)	$6,599	$9,054

The total interest expense for the trailing twelve months ending June 2025 was reported as $343 million in SG&A context, but the specific interest line items are more precise for debt servicing.

Real estate and facility operating costs are tied to the physical footprint. As of early 2025 announcements, OneWater Marine Inc. operated a total of 98 retail locations across 19 states, which is slightly more than the 95 locations mentioned in your outline. These facilities require ongoing expenditure for leases, maintenance, and utilities, which are generally absorbed within the SG&A structure, but they represent a fixed cost base that must be covered regardless of sales volume. It's a major fixed cost you have to account for when the market gets tough.

Finance: draft 13-week cash view by Friday.

OneWater Marine Inc. (ONEW) - Canvas Business Model: Revenue Streams

You're looking at the core ways OneWater Marine Inc. brings in cash as of late 2025. It's a business built on high-value transactions, supported by recurring service revenue.

The new and pre-owned boat sales are the engine here; they are the primary revenue source, driving the vast majority of the top line. While the market saw headwinds, OneWater Marine Inc. managed to grow total revenue for the fiscal year ended September 30, 2025, to $1.87 billion, which is a 5.6% increase from the prior year. Same-store sales, a key indicator of underlying business health, were up 6% for the full fiscal year 2025, significantly outpacing broader industry trends. This suggests strong execution in moving inventory despite the environment.

To give you a sense of the sales momentum leading into the end of the year, look at the fourth quarter of fiscal 2025:

• New boat revenue saw a 26.7% increase in Q4 2025.
• Pre-owned boat revenue jumped 24.6% in Q4 2025.

That's how you drive a full-year result. It's all about moving boats.

The supporting revenue streams are important for margin stability. Service, parts, and other sales, which include maintenance and repairs, are a crucial component. For the full fiscal year 2025, this segment was up 1.6% compared to the prior year. Also, Finance and Insurance (F&I) product commissions provide a steady, high-margin kicker to the boat sales. For fiscal year 2025, F&I sales remained flat as a percentage of total boat sales, which means they scaled directly with the boat transaction volume.

Here is a snapshot of the key financial outcomes related to these revenue streams for the fiscal year 2025:

Revenue Stream Component	FY2025 Financial Metric/Data Point
Total Revenue	$1,872.3 million
Adjusted EBITDA	$70 million
Service, Parts, & Other Sales Growth (YoY)	Up 1.6%
Finance & Insurance Sales (as % of total boat sales)	Remained flat
Same-Store Sales Growth (YoY)	Increased 6%

Honestly, the fact that Adjusted EBITDA landed at $70 million for the year, even with a gross profit margin of 22.8% reflecting a competitive environment, shows the operating leverage in the business model when sales are moving. Finance: draft 13-week cash view by Friday.