Portland General Electric Company (POR): Modelo de Negócios Canvas [Jan-2025 Atualizado]

Mergulhe no mundo eletrizante da Portland General Electric Company (POR), onde a inovação encontra a transformação sustentável de energia. Esta tela abrangente do modelo de negócios revela como um provedor de energia regional navega no cenário complexo da geração moderna de eletricidade, misturando infraestrutura tradicional com tecnologias renováveis ​​de ponta. De barragens hidrelétricas a instalações solares, o POR demonstra uma abordagem estratégica que equilibra distribuição confiável de energia, mordomia ambiental e avanço tecnológico, criando um plano para o gerenciamento de utilidades focadas no futuro que vai muito além da mera transmissão de eletricidade.

Portland General Electric Company (POR) - Modelo de Negócios: Principais parcerias

Bonneville Power Administration Partnership

Portland General Electric (PO) mantém uma parceria crítica de transmissão com a Bonneville Power Administration (BPA). A partir de 2023, o BPA fornece aproximadamente 40% da infraestrutura regional de transmissão de energia da POR.

Métrica de Parceria	Dados quantitativos
Capacidade anual de transmissão	3.700 megawatts
Duração da parceria	Mais de 25 anos
Cobertura de transmissão	Regiões de Oregon e Washington

Fabricantes de equipamentos solares e de energia eólica

O POR colabora com vários fabricantes de equipamentos de energia renovável para expandir seu portfólio de energia verde.

• Primeiro solar - fornece tecnologias de módulos fotovoltaicos
• Vestas Wind Systems - Fornece equipamentos de turbina eólica
• Sunpower Corporation - entrega painéis solares de alta eficiência

Fabricante	Fornecimento anual de equipamentos	Valor do contrato
Primeiro solar	125 MW módulos solares	US $ 42,3 milhões
Vestas	Turbinas eólicas de 200 MW	US $ 68,7 milhões
Power Sun.	Painéis solares de 90 MW	US $ 35,6 milhões

Utilitários locais e operadores de grade energética

A POR mantém parcerias estratégicas com redes de serviços públicos regionais para garantir a distribuição de energia estável.

• Eugene água & Placa elétrica
• Power Pacific
• Idaho Power Company

Organizações de conservação ambiental

O POR colabora com grupos ambientais para apoiar o desenvolvimento de energia sustentável e a preservação ecológica.

Organização	Foco em parceria	Investimento anual
A Conservancy Nature	Restauração do habitat	US $ 1,2 milhão
Conselho Ambiental do Oregon	Política de energia limpa	$750,000

Empresas de desenvolvimento de tecnologia e infraestrutura

A POR faz parceria com empresas de tecnologia para aprimorar a modernização da rede e as soluções de energia inteligente.

• Itron Inc. - Tecnologias de medição inteligente
• Schneider Electric - Sistemas de gerenciamento de grade
• Grupo ABB - Infraestrutura de transmissão de energia

Parceiro de tecnologia	Foco em tecnologia	Valor do contrato
Itron Inc.	Infraestrutura de medição avançada	US $ 22,5 milhões
Schneider Electric	Software de otimização de grade	US $ 18,9 milhões
Grupo ABB	Equipamento de transmissão de energia	US $ 35,4 milhões

Portland General Electric Company (POR) - Modelo de negócios: Atividades -chave

Geração de energia elétrica de diversas fontes

A partir de 2024, a Portland General Electric (PGE) opera uma capacidade total de geração de 1.880 MW em várias fontes:

Fonte de geração	Capacidade (MW)	Percentagem
Gás natural	1,043	55.5%
Hidrelétrico renovável	410	21.8%
Vento	260	13.8%
Solar	167	8.9%

Manutenção de grade e gerenciamento de infraestrutura

PGE gerencia:

• 6.645 milhas de circuito de linhas de transmissão e distribuição
• 1,9 milhão de medidores elétricos em serviço
• Investimento anual de infraestrutura de US $ 272 milhões em 2023

Serviços de energia do cliente e programas de eficiência

Programas de eficiência energética da PGE em 2023:

• US $ 43,6 milhões investidos em iniciativas de eficiência energética
• Alcançado 116.516 MWh de economia de energia
• Serviu 891.000 clientes em Oregon

Desenvolvimento de projetos de energia renovável

Investimentos de energia renovável em andamento:

• US $ 575 milhões comprometidos com projetos de energia renovável
• Meta de 50% portfólio de energia renovável até 2030
• 5 projetos de desenvolvimento solar e eólico ativos

Iniciativas regulatórias de conformidade e sustentabilidade

Métricas de conformidade e sustentabilidade:

Métrica	2024 Valor
Alvo de redução de emissões de carbono	80% até 2030
Gastos com conformidade regulatória	US $ 89,3 milhões
Orçamento do Programa de Sustentabilidade	US $ 62,7 milhões

Portland General Electric Company (POR) - Modelo de negócios: Recursos -chave

Instalações de geração hidrelétricas, eólicas e solares

A partir de 2024, Portland General Electric (PO) opera as seguintes instalações de geração:

Tipo de geração	Capacidade total (MW)	Número de instalações
Hidrelétrico	382 MW	7 instalações
Vento	217 MW	3 instalações
Solar	56 MW	2 instalações

Infraestrutura de grade avançada e tecnologia de medição inteligente

A infraestrutura de grade inteligente de POR inclui:

• Aproximadamente 1,9 milhão de unidades de infraestrutura de medição avançada (AMI) implantadas
• Sistemas de monitoramento de grade em tempo real, cobrindo 89% do território de serviço
• US $ 245 milhões investidos em modernização da grade entre 2020-2023

Engenharia qualificada e força de trabalho técnica

Métricas da força de trabalho	Valor
Total de funcionários	2,743
Anos médios de experiência	14,6 anos
Funcionários com graus técnicos avançados	387

Redes extensas de transmissão e distribuição

Detalhes da infraestrutura de rede:

• Total de linhas de transmissão: 4.287 milhas de circuito
• Linhas de distribuição: 14.629 milhas de circuito
• Área de serviço: 4.009 milhas quadradas no Oregon

Fortes capital financeiro e capacidades de investimento

Métrica financeira	2024 Valor
Total de ativos	US $ 6,3 bilhões
Gastos anuais de capital	US $ 587 milhões
Caixa e equivalentes de dinheiro	US $ 214 milhões

Portland General Electric Company (POR) - Modelo de negócios: proposições de valor

Fonte de alimentação elétrica confiável e consistente

A Portland General Electric atende a aproximadamente 901.000 clientes em 51 cidades no Oregon. Em 2022, a empresa registrou uma taxa de confiabilidade de energia de 99,9%, com uma duração média de interrupção de 74 minutos por cliente anualmente.

Métrica	Valor
Total de clientes	901,000
Cidades da área de serviço	51
Taxa de confiabilidade de energia	99.9%
Duração média anual de interrupção	74 minutos

Compromisso com fontes de energia sustentável e renovável

A PGE se comprometeu com as metas 100% renováveis ​​de energia até 2040. Em 2022, o portfólio de energia renovável da empresa consistia em:

• Energia eólica: 37%
• Energia solar: 12%
• Energia hidrelétrica: 28%
• Outras fontes renováveis: 23%

Soluções inovadoras de eficiência energética para clientes

Em 2022, a PGE investiu US $ 45,2 milhões em programas de eficiência energética, ajudando os clientes a reduzir o consumo de energia em 132.000 MWh.

Investimento de eficiência energética	Economia de energia
US $ 45,2 milhões	132.000 MWh

Preços competitivos e cobrança transparente

A taxa média de eletricidade residencial da PGE em 2022 foi de US $ 0,10 por kWh, que está abaixo da média nacional de US $ 0,14 por kWh.

Infraestrutura tecnológica avançada para necessidades de energia modernas

A PGE implantou 850.000 medidores inteligentes, permitindo o monitoramento do consumo de energia em tempo real e os recursos avançados de gerenciamento de grade.

Implantação do medidor inteligente	Benefício do cliente
850.000 medidores inteligentes	Rastreamento de consumo de energia em tempo real

Portland General Electric Company (POR) - Modelo de Negócios: Relacionamentos do Cliente

Plataformas de atendimento ao cliente digital

Portland General Electric fornece atendimento ao cliente on -line por meio de suas plataformas digitais com as seguintes métricas:

Plataforma digital	Estatísticas de uso
Gerenciamento de contas on -line	87% dos clientes usam plataformas digitais para pagamento da conta
Downloads de aplicativos móveis	342.000 usuários ativos de aplicativos móveis a partir de 2023
Tráfego do site	1,2 milhão de visitantes mensais do site

Análise de uso de energia personalizado

O PGE oferece rastreamento detalhado de consumo de energia com recursos específicos:

• Monitoramento de uso de energia em tempo real para 65% dos clientes residenciais
• Recomendações personalizadas de eficiência energética
• Redução detalhada do consumo disponível através de plataformas digitais

Programas de engajamento e educação da comunidade

Programa	Métricas de participação
Oficinas de educação energética	48 workshops comunitários realizados em 2023
Programas de energia escolar	37 escolas participaram de iniciativas de educação energética
Projetos solares comunitários	US $ 2,3 milhões investidos em programas solares comunitários

Canais de suporte ao cliente responsivos

Detalhes da infraestrutura de suporte ao cliente:

• Call de atendimento ao cliente 24/7 com 92% de taxa de resolução de primeira ligação
• Tempo médio de resposta: 7,2 minutos para canais de suporte digital
• Classificação de satisfação do cliente: 4.6/5 com base em 2023 pesquisas

Comunicação proativa sobre serviços de energia

Canal de comunicação	Métricas de engajamento
Notificações por e -mail	78% dos clientes optaram por comunicações por e -mail
Serviços de alerta de texto	215.000 clientes registrados para notificações de texto
Comunicação de falta	95% de precisão de interrupção em tempo real

Portland General Electric Company (POR) - Modelo de Negócios: Canais

Portal de clientes on -line e aplicativo móvel

A plataforma digital da Portland General Electric atende 890.000 clientes em todo o Oregon. O aplicativo móvel possui 247.000 usuários mensais ativos a partir de 2023. As métricas de engajamento digital mostram 68% das interações com os clientes através de canais on -line.

Canal digital	Estatísticas de uso	Volume anual de transações
Portal de clientes on -line	890.000 usuários registrados	4,2 milhões de transações digitais
Aplicativo móvel	247.000 usuários ativos mensais	1,8 milhão de interações móveis

Centros de atendimento ao cliente físico

A PGE mantém 7 centros de atendimento ao cliente físico em Oregon, com locais primários em Portland, Salem e Eugene.

• Locais totais do centro de serviço físico: 7
• Interações anuais de clientes pessoais: 126.000
• Centro médio de atendimento ao cliente Visita Duração: 22 minutos

Equipes diretas de vendas e marketing

A PGE emprega 86 representantes de vendas diretas direcionadas aos clientes de energia comercial e industrial. A equipe de vendas gera US $ 124 milhões em receita anual de interações comerciais diretas.

Plataformas de cobrança e comunicação digital

Canal de comunicação	Taxa de adoção do usuário	Volume anual de comunicação
Cobrança eletrônica	72% de adoção do cliente	3,6 milhões de contas digitais enviadas
Comunicações por e -mail	81% de preferência do cliente	5,4 milhões de e -mails distribuídos

Eventos de divulgação comunitária e educação energética

A PGE realiza 42 eventos de educação em energia comunitária anualmente, atingindo aproximadamente 16.500 participantes.

• Eventos anuais totais da comunidade: 42
• Alcance dos participantes: 16.500 indivíduos
• Investimento em programas comunitários: US $ 1,2 milhão

Portland General Electric Company (POR) - Modelo de negócios: segmentos de clientes

Consumidores de eletricidade residencial

A partir de 2023, a Portland General Electric atende a aproximadamente 900.000 clientes residenciais em 51 cidades no Oregon. O segmento de clientes residenciais representa 63% da base total de clientes.

Tipo de cliente	Número de clientes	Porcentagem de total
Casas unifamiliares	670,000	74.4%
Residências multifamiliares	180,000	20%
Residencial rural	50,000	5.6%

Clientes comerciais comerciais e industriais

A Por atende a 83.000 clientes comerciais e industriais, representando 35% do total de vendas de eletricidade.

• Empresas de tecnologia: 22.000 clientes
• Empresas de manufatura: 18.500 clientes
• Estabelecimentos de varejo: 25.000 clientes
• Complexos de escritório: 17.500 clientes

Instituições municipais e governamentais

Os clientes municipais representam 2% da base total de clientes, com 15.000 contas institucionais.

Tipo de instituição	Número de clientes
Edifícios do governo local	8,500
Escolas e universidades	4,200
Infraestrutura pública	2,300

Usuários de energia agrícola e rural

Os clientes agrícolas incluem 3.500 contas, localizadas principalmente nas regiões rurais de Oregon.

• Fazendas: 2.700 clientes
• Sistemas de irrigação: 500 clientes
• Instalações de processamento agrícola: 300 clientes

Organizações renováveis ​​focadas em energia

O POR suporta 1.200 clientes focados em energia renovável por meio de programas especializados.

Tipo de cliente de energia renovável	Número de clientes
Desenvolvedores de projetos solares	350
Empresas de energia eólica	250
Consultores de energia verde	600

Portland General Electric Company (POR) - Modelo de negócios: Estrutura de custos

Geração de energia e manutenção de infraestrutura

Custos anuais de manutenção de infraestrutura: US $ 187,3 milhões em 2022

Categoria de ativos	Despesa de manutenção
Instalações de geração	US $ 92,6 milhões
Redes de transmissão	US $ 45,7 milhões
Sistemas de distribuição	US $ 49 milhões

Salários e treinamento de funcionários

Total de despesas de pessoal em 2022: US $ 214,5 milhões

• Salário médio de funcionários: US $ 95.300
• Investimento anual de treinamento: US $ 3,2 milhões
• Força de trabalho total: 2.254 funcionários

Conformidade regulatória e investimentos ambientais

Despesas totais de conformidade ambiental: US $ 63,4 milhões em 2022

Área de conformidade	Investimento
Redução de emissões	US $ 28,6 milhões
Monitoramento ambiental	US $ 19,2 milhões
Relatórios regulatórios	US $ 15,6 milhões

Tecnologia e desenvolvimento de infraestrutura digital

Investimento de transformação digital: US $ 41,7 milhões em 2022

• Tecnologia de grade inteligente: US $ 22,3 milhões
• Infraestrutura de segurança cibernética: US $ 9,4 milhões
• Plataformas digitais do cliente: US $ 10 milhões

Pesquisa e desenvolvimento para energia renovável

Despesas totais de P&D: US $ 37,6 milhões em 2022

Foco em energia renovável	Investimento em P&D
Tecnologia solar	US $ 14,2 milhões
Energia eólica	US $ 12,8 milhões
Armazenamento de energia	US $ 10,6 milhões

Portland General Electric Company (POR) - Modelo de negócios: fluxos de receita

Vendas de eletricidade residencial

Em 2022, a Portland General Electric registrou receita de vendas de eletricidade residencial de US $ 1.040 milhões. A taxa média de eletricidade residencial foi de US $ 0,1056 por quilowatt-hora.

Segmento de clientes residenciais	Receita (2022)	Número de clientes
Vendas de eletricidade residencial	$1,040,000,000	868,800

Contratos de energia comercial e industrial

As vendas comerciais e industriais de eletricidade geraram US $ 912 milhões em receita para a PGE em 2022.

Segmento comercial	Receita (2022)	Valor médio do contrato
Contratos de energia comercial	$912,000,000	$145,000

Créditos energéticos renováveis

A PGE gerou US $ 45,2 milhões com vendas de crédito de energia renovável em 2022.

• Total de créditos energéticos renováveis ​​vendidos: 752.000 mwh
• Preço médio de crédito: US $ 60,11 por mwh

Taxas do programa de eficiência energética

As taxas do programa de eficiência energética contribuíram com US $ 37,5 milhões para a receita da PGE em 2022.

Tipo de programa	Receita	Participantes
Programas de eficiência energética	$37,500,000	42,600

Serviços de grade e receita de transmissão

Os serviços de grade e a receita de transmissão atingiram US $ 128,3 milhões em 2022.

• Receita dos Serviços de Transmissão: US $ 89,4 milhões
• Serviços de balanceamento de grade: US $ 38,9 milhões

Fluxos anuais totais de receita: US $ 2.163.000.000

Portland General Electric Company (POR) - Canvas Business Model: Value Propositions

Portland General Electric Company delivers reliable, regulated electricity service, underpinned by strategic investments in grid modernization and clean energy capacity.

Reliable, regulated electricity service is a core promise, supported by infrastructure enhancements like battery storage projects.

Reliability Metric/Investment	2024 Achievement/2025 Projection	Context
Total Battery Capacity	Exceed 500 MW by 2025	Supports renewable integration and reliability
New Storage Capacity Added in 2024	292 MW (Constable, Sundial, Coffee Creek)	Increased availability and reliability of renewable portfolio
Energy Mix from Non-Emitting Sources (2024)	45%	Represents a 7% compounded annual growth rate since 2020

The path to a clean energy future is defined by aggressive, legislatively-backed decarbonization targets.

• Reduce greenhouse gas emissions from power served to retail customers by at least 80% by 2030.
• Achieve zero greenhouse gas emissions from power served to customers by 2040.
• Achieve net-zero greenhouse gas emissions across company operations by 2040.

Portland General Electric Company is actively powering high-growth industrial load, a key demand driver in the service territory.

Industrial customers accounted for 32% of retail deliveries in 2024, demonstrating an impressive 8.2% compound annual growth rate from 2019 to 2024. The industrial load mix is heavily weighted toward high-tech sectors; approximately 25% of that load comes specifically from data centers and artificial intelligence operations. The company noted a 16.5% year-over-year increase in industrial load in the second quarter of 2025 alone. This growth aligns with state incentives supporting semiconductor investment.

Energy efficiency and demand response programs offer customers a path for cost control and grid flexibility.

• In 2024, 24% of Portland General Electric Company's residential households participated in voluntary programs.
• This participation resulted in a demand reduction of more than 100-megawatt during a two-day heatwave in July.
• This reduction equated to the energy used by 90,000 homes over a four-hour period.

Voluntary renewable energy programs are a significant value proposition, showing leading customer adoption.

Portland General Electric Company's Green Future program has achieved the No. 1 ranking from the U.S. Department of Energy's National Renewable Energy Laboratory for the largest customer participation among U.S. electric utilities for 15 years in a row (as of 2024). As of October 2024, more than 225,000 residential and business customers were enrolled. Through this program, $19 million has been distributed to 91 local renewable energy projects across Oregon, generating 17 MW of renewable power to date.

Portland General Electric Company (POR) - Canvas Business Model: Customer Relationships

Portland General Electric Company (POR) manages customer relationships heavily influenced by regulatory oversight and targeted assistance programs, especially given the recent rate adjustments.

Regulated service agreements and tariff-based pricing

Your rates are set through a regulated process with the Oregon Public Utility Commission (PUC). For 2025, the residential rate increase, effective January 1, 2025, was approved at 5.5%. This followed an initial request of 10.9% that was revised down from an earlier 7.4% proposal. This 5.5% residential increase translates to an estimated $8 per month or $96 more per year for the average Oregon resident. This hike follows significant previous increases: 18% in 2024, 7% in 2023, 11% in 2022, and 2% in 2020. The overall revenue increase approved for January 1, 2025, totaled $188 million.

The approved rate changes for January 1, 2025, resulted in the following average increases by customer class:

Customer Class	Average Rate Increase (Effective Jan 1, 2025)
Residential	5.6%
Commercial	7.6%
Industrial	6.0%

The residential rate change breakdown includes 1.9% for increased power costs, 1.1% for mandated Energy Trust of Oregon funding, and 2.5% for capital investments and upgrades. Industrial energy deliveries have surged 34.7% (or 34.3% weather-adjusted) over the last five years, driven by semiconductor manufacturing and data centers.

Specific tariff adjustments for 2025 include:

• Schedule 136 (Oregon Community Solar Program) revenue increase of $2.8 million, impacting an estimated 953,000 forecasted average customers.
• Schedule 123 (Decoupling Adjustment) revenue decrease of $4.5 million, impacting an estimated 953,000 forecasted customers.
• Schedule 126 (Annual Power Cost Variance Mechanism) price set to zero.

Community Benefits & Impacts Advisory Group (CBIAG) for feedback

Portland General Electric Company established the Community Benefits & Impacts Advisory Group (CBIAG) in 2023 to align with Oregon House Bill 2021 requirements. The group convenes monthly. Portland General Electric Company submitted its inaugural CBIAG Biennial Report on November 7, 2025. The CBIAG provides feedback on several key areas:

• Customer affordability, leading to improvements in the Income-Qualified Bill Discount program.
• Opportunities to increase contracting with businesses owned by women, veterans, or Black, Indigenous, or People of Color.
• Actions within environmental justice communities to improve resilience during adverse conditions.
• Distribution of infrastructure or grid investments and upgrades in environmental justice communities.

This group is an inclusive forum prioritizing feedback from members within the service area, including low-income and environmental justice communities.

Income-Qualified Bill Discount and customer assistance programs

Portland General Electric Company offers the Income-Qualified Bill Discount (IQBD) program, providing a monthly discount between 15% and 80% off energy use, depending on household size and income. The company continues to work to increase enrollment in IQBD. For the most vulnerable, lowest-income IQBD customers, Portland General Electric Company is forgiving up to $1000 in past-due balances.

Proposed enhancements for 2025 include increasing the discount for Tier A (0-5% State Median Income or SMI) from 60% to 80% and Tier B (6-15% SMI) from 40% to 50%. This enhancement is expected to affect approximately 25,000 IQBD enrollees and increase the cost of remaining 2025 discounts by about $4 million. The total portfolio of assistance, including IQBD and funding passed through to the Energy Trust of Oregon (ETO), amounts to $259 million, representing about 8% of total collections in 2025. Funding passed through to ETO has nearly doubled from $79 million in 2021 to over $140 million in 2025. Separately, Oregon expected to receive about $39.4 million (or 90% of the total $40.4 million awarded) in federal LIHEAP funds.

Temporary customer protections included suspending disconnections for IQBD customers through March 31, 2025.

Digital self-service portals and mobile app for account management

Portland General Electric Company provides digital tools to help customers manage their energy use and costs. These include usage dashboards and other resources to help customers take control of their energy. The company is implementing a comprehensive 2025 Community Engagement Strategy that summarizes programs across four focus areas.

Dedicated account managers for large commercial and industrial clients

The relationship structure includes dedicated account management for large commercial and industrial clients, a segment whose energy deliveries have grown 34.7% (weather-adjusted) over the last five years, primarily from data centers and semiconductor manufacturing. The 2025 rate review decision included a proposal to fairly allocate the cost and risk of serving large amounts of electricity to new industrial customers.

Portland General Electric Company (POR) - Canvas Business Model: Channels

Physical transmission and distribution network across the service area

Portland General Electric Company operates within Oregon, serving approximately 950,000 retail customers, which represents a service area population of 1.9 million Oregonians across 51 incorporated cities and seven counties.

Network Component	Metric	Value (As of Year-End 2024/Latest Data)
Total Utility Plant Assets	Amount	$15,430 million
Circuit Miles of Transmission Lines	Length	1,269 circuit miles
Circuit Miles of Distribution Lines	Length	28,920.16 circuit miles
Projected 2025 Capital Expenditures	Amount	$1.3 billion

The service area covers approximately 4,000 square miles.

Customer service centers and call centers for support

Support channels are available via dedicated phone lines for general service and emergencies. The company employed 2,957 people at year-end 2024.

• General Customer Service Hours: 7am-7pm, Monday - Friday
• General Service Phone: 503-228-6322 or 800-542-8818
• Outages, Emergencies & Power Problems Phone: 503-464-7777 or 800-544-1795 (24 Hours)

Digital channels: website, mobile app, and email communications

Digital interaction points support account management, bill payment, and outage information access. The company utilizes platforms like Snowflake, Google Cloud, and NoSQL databases.

Direct field service teams for maintenance and outage response

Maintenance and operational expenses are managed through internal teams. Operating and maintenance expense for 2025 is estimated between $795 million and $815 million, which includes approximately $135 million of wildfire and vegetation management expenses.

Regulatory filings and public hearings for rate changes

Rate changes are channeled through the Public Utility Commission of Oregon (OPUC). The January 1, 2025, rate changes resulted from the OPUC decision on the 2025 rate review.

Rate Adjustment Component (Effective Jan 1, 2025)	Overall Revenue Impact	Average Residential Increase
UE 435 General Rate Revision	$188 million overall revenue increase	5.6%
Approved Revenue Requirement Increase (Total)	$98 million	N/A
Residential Increase for Capital Investments/Upgrades	N/A	2.5%

The company reaffirmed its 2025 adjusted earnings guidance of $3.13 to $3.33 per diluted share.

Additional recovery requests channeled through regulatory filings include:

• Seaside Battery Energy Storage System: Annualized revenue requirement increase of $46 million, proposed effective October 31, 2025.
• Distribution System Plan (DSP) Recovery: Annualized revenue requirement increase of $72 million, proposed effective April 1, 2026.

Portland General Electric Company (POR) - Canvas Business Model: Customer Segments

Portland General Electric Company (PGE) serves a customer base of over 950,000 retail customers across its service territory in Oregon, which covers an area population of approximately 1.9 million Oregonians.

The customer segments are primarily categorized based on size and energy usage profile, reflecting the utility's regulated structure under the Public Utility Commission of Oregon (OPUC). The service territory spans 51 incorporated cities over 4,000 square miles.

The breakdown of retail customers by class, based on the first quarter of 2025 data, shows a clear dominance of residential accounts:

• Residential customers make up approximately 88% of the total retail customer count.
• Commercial customers account for about 12% of the total retail customer count.

Here's a look at the customer counts from the first quarter of 2025, which gives you a concrete idea of the scale:

Customer Segment	Average Number of Retail Customers (Q1 2025)	Percentage of Total Retail Customers (Q1 2025)
Residential customers	837,109	88%
Commercial customers	114,191	12%
Industrial customers	Data not explicitly provided as a count in the same Q1 2025 table snippet	Implied small percentage of customer count, but significant energy usage

The Industrial customer segment, while representing a small fraction of the total customer count, drives a disproportionately large share of revenue and load. For instance, based on 2024 data, Industrial customers accounted for 32% of retail energy deliveries. This segment includes high-tech and semiconductor manufacturing operations, which are key growth drivers for Portland General Electric Company.

The focus on high-tech load is intense right now. You see this clearly in the recent performance metrics:

• Third quarter 2025 financial results reflected continued demand growth from data center customers, which drove 13% industrial load growth quarter-over-quarter.
• In the second quarter of 2025, industrial load growth was reported at 16.5% quarter-over-quarter, primarily fueled by data centers and high-tech customers.
• The industrial load mix is heavily weighted toward these high-demand users, with approximately 50% coming from semiconductor and high-tech industries and 25% from data centers and artificial intelligence operations.

The overall actual load increased by 5.5% in the third quarter of 2025, with a weather-adjusted increase of 7.3%, largely driven by these industrial customers. This growth is supported by Oregon's state incentives for the semiconductor industry, involving over $500 million in grants, loans, and tax credits.

Communities and municipalities within the service territory are served alongside the retail and commercial base. Portland General Electric Company supports these communities through initiatives like the Green Futures program, where over 225,000 customers participate, paying about $7 extra each month to support local renewable energy projects. This program has distributed $19 million to 92 local renewable energy projects across Oregon to date.

Portland General Electric Company (POR) - Canvas Business Model: Cost Structure

You're looking at the core expenses Portland General Electric Company (POR) is managing for its 2025 fiscal year. These numbers reflect the necessary spending to keep the lights on, meet regulatory demands, and invest in the future grid.

The company's cost structure is heavily influenced by large, ongoing capital programs and variable expenses tied to energy markets and safety mandates. Here's a breakdown of the key financial components guiding their spending.

For the full-year 2025 guidance, the major cost line items are projected as follows:

Cost Component	Projected 2025 Financial Amount
Capital Expenditures (CapEx)	$1.215 billion
Operating and Maintenance (O&M) Expense Range	$795 million to $815 million
Depreciation and Amortization Expense Range	$550 million to $575 million
Wildfire Mitigation & Vegetation Management (within O&M)	Approximately $135 million

The Operating and maintenance (O&M) expense for 2025 is guided to fall between $795 million and $815 million. This category includes significant, non-negotiable spending related to safety and compliance.

• Wildfire mitigation and vegetation management costs are a substantial component, budgeted at approximately $135 million within the O&M total.
• This O&M figure also covers other elements like business transformation expenses, as noted in their second quarter 2025 reporting.

You can see the impact of prior investments reflected in the non-cash charges. Depreciation, amortization, and interest expense are rising because of the ongoing capital investment program. Specifically, the guidance for depreciation and amortization expense is set between $550 million and $575 million for 2025.

One of the most persistent challenges in the cost structure is the significant purchased power and fuel expense volatility. This cost line item is directly exposed to market swings, which can cause fluctuations in reported expenses. For instance, while purchased power and fuel expense increased in the second quarter of 2025 due to rising prices, it had decreased in the first quarter of 2025 compared to the prior year due to decreased prices, showing that variability firsthand. This is a major factor Portland General Electric Company (POR) must manage through its power cost and financing plans.

Also, keep in mind the capital spending drives future fixed costs. The Capital expenditures projected at $1.215 billion for 2025 are aimed at grid modernization, clean energy integration, and resiliency efforts. The resulting higher asset balances directly lead to increased depreciation and amortization, plus higher interest expense on the debt used to finance these projects.

Finance: draft 13-week cash view by Friday.

Portland General Electric Company (POR) - Canvas Business Model: Revenue Streams

You're looking at how Portland General Electric Company brings in the money, which is heavily tied to regulated rates and new asset recovery mechanisms as of late 2025. The core of the business remains the sale of electricity to retail customers at regulated, tariff-based rates.

For the third quarter of 2025, Portland General Electric Company reported total revenues of $952 million. This revenue performance in Q3 2025 was supported by continued demand growth, specifically a 13% industrial load growth quarter-over-quarter, driven by technology infrastructure customers. The company reaffirmed its full-year 2025 weather-adjusted load growth guidance to be between 3.5% and 4.5%.

A significant component of revenue generation involves securing regulatory approval for capital investments. For instance, the cost recovery for the Seaside Battery Energy Storage System is now being implemented following an October 21, 2025 Order from the OPUC, which results in an annual revenue requirement increase of $42 million, excluding Net Variable Power Costs. However, a compliance filing on October 24, 2025, directed the recovery to be reflected in an overall $35.2 million or 1.1% increase in Cost of Service (COS) revenues for approximately 953,000 COS customers, effective October 31, 2025. This is separate from the rate increases approved in late 2024, which included a 5.5% increase for residential customers starting in 2025.

Portland General Electric Company also generates revenue through alternative programs. Looking at the full-year 2024 figures, the line item for Alternative revenue programs, net of amortization, was reported as a negative ($40) million, which compares to a positive $11 million in both 2023 and 2022. The Clean Fuels Program (CFP) credits are part of this, where in 2023, proceeds from residential CFP credit sales totaled $17,832,993 to fund 2024 programs.

Here's a quick look at the key financial metrics underpinning the revenue streams as of the latest reporting:

Financial Metric	Amount/Range	Period/Context
Q3 2025 Total Revenues	$952 million	Third Quarter 2025
2025 Adjusted Earnings Guidance (Reaffirmed)	$3.13 to $3.33 per diluted share	Full Year 2025
Seaside Battery Annual Revenue Requirement Increase (from Oct 2025 Order)	$42 million	Annual, effective late October 2025
Alternative Revenue Programs (Net of Amortization)	($40) million	Full Year 2024
Residential Rate Increase Effective 2025	5.5%	Starting January 1, 2025
Q3 2025 GAAP Earnings Per Share	$0.94	Third Quarter 2025

The revenue stream from regulated sales is also influenced by load growth expectations. The industrial load growth in Q3 2025 was 13% quarter-over-quarter. Furthermore, the company maintains a long-term earnings and dividend growth guidance of 5% to 7%.

You should also note the drivers of the Q3 revenue increase, which included:

• Retail revenue contribution of $0.44 per share.
• An increase of $0.16 from 5.5% demand growth in Q3 2025.
• An increase of $0.28 from a higher average price of deliveries due to improved recovery.

Finance: draft 13-week cash view by Friday.